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onference hosts The Center for International Cooperation in E-Business, China University of Geosciences, Wuhan, China School of Economics and Management, China University of Geosciences, Wuhan, China Baden-Wuerttemberg Cooperative State University Heidenheim, Heidenheim, Germany College of Business, Alfred University, Alfred, New York, USA Organizers The Center for International Cooperation in E-Business, China University of Geosciences, Wuhan, China School of Economics and Management, China University of Geosciences, Wuhan, China School of Management, Wuhan Textile University Research center of Enterprise Decision Support, Key Research Institute of Humanities and Social Sciences in Universities of HuBei Province Conference Co-Chairs Jing Zhao, Professor, CICEB, School of Economics and Management, China University of Geosciences ([email protected] ) Juergen Seitz, Professor, Baden-Wuerttemberg Cooperative State University Heidenheim, Germany ([email protected]) Doug Vogel, Professor, Harbin Institute of Technology, China, AIS President 2012-2013 ([email protected] ) Conference Honorary Chair Wilfred V. Huang, Professor, Alfred University ([email protected]) Publicity chair & Proceedings Editor Yiliu (Paul) Tu, Professor, University of Calgary, Canada [email protected] Secretary-General Zhen Zhu, Associate Professor, China University of Geosciences, Wuhan China ([email protected]) International Advisory Board Chair˖Joey George, Professor of Iowa State University, USA, AIS President 2010-2011, Robert Kauffman, Professor, Singapore Management University, Singapore -Pacific Asian Patrick Chau, Professor, The University of Hong Kong, Hong Kong Guoqing Chen, Professor, Tsinghua University, China Robert Kauffman, Professor, Singapore Management University, Singapore Wei Kwok Kee, Professor, City University of Hong Kong, Hong Kong Ting-Peng Liang, Professor, National Sun Yat-Sen University, Taiwan Feicheng Ma, Professor, Wuhan University, China Jiye Mao, Professor, Renmin University, China Michael D. Myers, Professor, AIS President 2006-2007, University of Auckland, New Zealand Bernard Tan, Professor, AIS President 2009-2010, National University of Singapore, Singapore Kanliang Wang, Professor, Renmin University, China Nilmini Wickramasinghe, Professor, Deakin University, Australia Kang Xie, Professor, Sun Yat-Sen University, China Qiang Ye, Professor, Harbin Institute of Technology, China J. Leon Zhao, Professor, City University of Hong Kong, Hong Kong -North American Bob Carasik, Wells Fargo Bank, USA Weiguo Fan, Professor, Virginia Polytechnic Institute and State University, USA Joey George, AIS President 2010-2011, Iowa State University, USA Zhangxi Lin, Professor,Texas Tech University, USA I Ning Nan, Assistant Professor, University of British Columbia, Canada Paul A. Pavlou, Professor, Temple University, USA Arun Rai, Professor, Editor in Chief of MISQ, Georgia State University, USA Richard Watson, Professor,University of Georgia, USA Han Zhang, Professor, Georgia Institute of Technology, USA -European David Avison, Professor, ESSEC, France Niels Bjorn-Andersen, Professor, Copenhagen Business School, Denmark Marco De Marco, Professor, Università Cattolica, Italy Reima Suomi, Professor, Turku School of Economics, Finland Yao-Hua Tan, Professor, Vrije University Amsterdam, Netherlands Hans-Dieter Zimmermann, Professor, FHS St. Gallen, University of Applied Sciences, Switzerland Editorial Board of the Proceedings Yiliu (Paul) Tu, University of Calgary, Canada, Editor -Cross-border e-Commerce Initiatives under China’s Belt and Road Initiative Track Christopher Westland, University of Illinois – Chicago,USA Rong Du, Xidian University, China Jian Mou Xidian University, China -Virtual Teams in Information Technology Project Management Track Xiaobo (Bob) Xu, The American University of Sharjah, Sharjah, UAE Weiyong Zhang, The American University of Sharjah, Sharjah, UAE -Emerging Issues in e-Business Track Zhongyun (Phil) Zhou, School of Economics and Management, Tongji University, China Xiao-Liang Shen, Wuhan University, China Yongqiang Sun, Wuhan University, China Xiao-Ling Jin, Shanghai University, China -Big Data and Business Analytics Track John Qi Dong, University of Groningen, Netherlands Chia-Han Yang, National Cheng Kung University, Taiwan -e-Service & e-Customer Experience in 21st Century China Track Edward Kasabov, University of Huddersfield, UK Alexander Warlow, Institute of Direct and Digital Marketing, UK -Crowdsourcing, Co-creation & Social Innovation Track Yuxiang (Chris) Zhao, Nanjing University of Science & Technology, China Jian Tang, Central University of Finance and Economics, China -Changing Consumers in the Digital World Track Guoxin Li, Harbin Institute of Technology, China Jiaoju Ge, Harbin Institute of Technology, China -Social Network and Commerce Track Yaobin Lu, Huazhong University of Science & Technology, China Jiang Wu, Wuhan University, China Ling Zhao, Huazhong University of Science & Technology, China -Social Media in the Workplace Track Hefu Liu, University of Science and Technology of China, China Qian Huang, University of Science and Technology of China, China -Enterprise Social Media Track II Yi Wang, Southwestern University of Finance and Economics, China Yang Chen, Southwestern University of Finance and Economics, China Si Shi, Southwestern University of Finance and Economics, China -e-Business Strategy with Data Driven Track Liping Qian, Chongqing University, China Xingyao Ren, Nankai University, China Xiaoling Li, Chongqing University, China -User Behavior and Personalized Service Track Weijun Wang, Central China Normal University, China Chunmei Gan, Sun Yat-sen University, China -General Topics Track Zhen Zhu, China University of Geosciences, China Program Committee Carl Adams, University of Portsmouth, UK Dimitris Assimakopoulos, Grenoble Ecole de Management, France Ezendu Ariwa, London Metropolitan University, UK David Avison, ESSEC, France Jalal Baghdadchi, Alfred University, USA Niels Bjorn-Andersen, Copenhagen Business School, Denmark Erran Carmel, American University, Washington DC, USA Sally Chan, Principal, SMC Solutions, Audit and Operations Consulting, Canada Hsi-Ya Chang, National Center for High-Performance Computing, Taiwan Patrick Chau, The University of Hong Kong, Hong Kong Wojciech Cellary, The Poznan University of Economics, Poland Narciso Cerpa, University of Talca, Chile Guoqing Chen, Tsinghua University, Beijing, China Shiping Chen, CSIRO ICT Centre, Australia Jinjin Chen, Swinburne University of Technology, Australia Edwin Cheng, The Hong Kong Polytechnic University, Hong Kong Roger Chiang, University of Cincinnati, Germany Dickson K.W. Chiu, Dickson Computer Systems, Hong Kong David Chou, Eastern Michigan University, USA Huey-Wen Chou, National Central University, Taiwan Dickson K.W. Chiu, Dickson Computer Systems, Hong Kong Alessandro D'Atri, LUISS Guido Carli University, Italy Rober Davison, City University of Hong Kong, Hong Kong Haluk Demirkan, Arizona State University, USA Weiguo Fan, Virginia Tech, USA Ali Farhoomand, The University of Hong Kong, Rimantas Gatautis, Kaunas University of Technology, Lithuania Joanne Gellatly, George Brown University, Canada Xianjun Geng, The University of Texas at Dallas, USA Joey George, Lowa State University, USA Philip Gordon, University of Berkeley, USA Varun Grover, Clemson University, USA Tor Guimaraes, Tennessee Technological University, USA III Guoqing Guo, People’s University of China, China Alan R. Hevner, University of South Florida, USA Robert C. H. Hsu, Chung Hua University, Taiwan Kai-Lung Hui, Hong Kong University of Science and Technology, Hong Kong Roger D. Huang, University of Notre Dame, USA Wayne Wei Huang, Ohio University, USA Fengjie Jing, Wuhan University, China Jahng Jung Joo, Seoul National University, South Korea Diana Kao, University of Windsor, Canada Okyay Kaynak, Bogazici University, Turkey Wei Kwok Kee, City University of Hong Kong, Hong Kong Subodha Kumar, University of Washington, USA Ricky Y K Kwok, The Hong Kong University, Hong Kong Winfried Lamersdorf, University of Hamburg, USA Francis Lau, Hong Kong University, Hong Kong Kyoung Jun Lee, Kyung Hee University, South Korea Biqiang Li, Wuhan University of Technology, China Keqin Li, State University of