PRESENTS: HEALTH & WELLNESS FOR THE MODERN AGE MGI AT GLANCE

MGI Entertainment (Shanghai) Ltd, or MGI is a strategy consultant and production house that uses their access and experience for: ¥ Businesses, Brands and Institutions looking to utilise celebrity influence to generate more “mileage” out of their marketing investment. YOU’VE PROBABLY SEEN OUR WORK AND INSIGHTS RECOGNISED BY: ¥ Artists, Entertainers & Athletes who seek to utilise their influence to promote products, places, and content that resonate with themselves and their fans. ¥ Content creators for both mission specific and organic media content.

MGI is a collaborator that assembles experienced, performance oriented partners when we don’t have all the answers.

MGI is an international team of professionals with demonstrated track records of success in media entertainment production, promotion, and management. Additionally, MGI has international advisory committee partners whose backgrounds include; media, financial services, and information technology. EXECUTIVE SUMMARY

Sponsorship for Health & Wellness for the Modern Age, a three-day health and wellness Opportunity event at the Edition Hotel Sanya featuring Chinese Celebrities & other KOLs (TBD)

Transaction Cost CNY 1,000,000 - CNY 2,000,000 SPONSOR A PROMOTIONAL EVENT FEATURING CELEBRITIES HOSTED BY THE SANYA EDITION Dates November 13-15, 2020 HOTEL, CHINA Attendees 200 pax Projected Media 887,000,000 Impressions Projected KOL social media 5,000,000-17,750,000 Impressions EXECUTIVE SUMMARY

BEST-IN-CLASS SPONSORSHIP OPPORTUNITY TO REACH PREMIUM TRAVEL AND HEALTH FOCUSED CONSUMERS ¥ Screen new/known opportunities at large, proven events ¥ Leverage branding and celebrity partnerships for the best value

3-DAY INITIATIVE FOR 200 VIPS AND PREFERRED CLIENTS ¥ National level recognition; influencers with “bullet-proof” reputation

GENERATE RESIDUAL VALUE-ADDED CONTENT ¥ Create content with celebrities and social media influencers

OPPORTUNITY FOR EXCLUSIVE CONTENT WITH CELEBRITIES WELLNESS RETREAT WITH KAROLINA KURKOVA 2019 Particle Fever Sponsor 2019 REACH & MEDIA VALUE AT ALL PLATFORMS

Media Activity Reach Estimated Media Media Activity Reach Estimated Media Value Value

Cosmo 1 article 3,000,000 ´300,000 Cosmopolitan China 1 article 2,600,000 ´260,000

Vogue 1 article 8,000,000 ´500,000 Harper's Bazaar China 1 article 800,000 ´80,000

Pclady 1 article 300,000 ´30,000 KOL Chrison 2 posts 9,300,000 ´930,000

Marie Claire 1 article 1,000,000 ´100,000 KOL Mao Mao Xun 1 post 1,850,000 ´185,000

Yoho Girls 1 article 500,000 ´50,000 KOL LuLu’s Diary 2 posts 1,360,000 ´136,000

Other platforms several 1,000,000 ´100,000 KOL High Heels 1 post 50,000 ´5,000

Official Social Media Account 4 posts 100,000 ´10,000 TOTAL MEDIA VALUE ´1,596,000

TOTAL MEDIA VALUE ´1,090,000

Media Activity Reach Estimated Media Value

KK Instagram 6 posts 4,800,000 ´480,000

Qian Zhenghao Weibo 2 post 10,000,000 ´500,000

Jade Lin (Host) Weibo 2 post 6,000,000 ´300,000

TOTAL MEDIA VALUE ´1,280,000 PROPOSED PROGRAM (tbd)

DAY 1

18:30 - 20:30 Dinner, program and inspirational speech by Chinese Celebrity 20:30 - 21:30 Non-alcoholic cocktails/organic wine, talent meet & greet and photo-op HEAL, CLEANSE, CONNECT, CREATE, RESTORE, DETOX, YOGA, 22:00 Suggested rest time MEDITATE AND NURTURE. A program to refill and balance your energy, raise your vibration, feel aligned and alive, activate your creative centre, and let the wellbeing flow through you with ease. PROPOSED PROGRAM (tbd)

DAY 2

6:30 Sunrise Yoga with Talent(s) (60 min) 7:30 Pranayama and Meditation with Chinese Celebrity (45 min) 9:00-10:30 Breakfast

11:00 Workshop with Talent(s) (60 min) HEAL, CLEANSE, CONNECT, CREATE, RESTORE, DETOX, YOGA, 12:00 Photo-op (30 min) MEDITATE AND NURTURE. 13:00-14:30 Lunch & healthy diet session with a professional nutritionist A program to refill and balance your energy, raise your vibration, Free time feel aligned and alive, activate your creative centre, and let the wellbeing flow through you with ease. 17:00 Detox tea and relax 18:00 Sunset candle light Yin yoga (60 min) 19:30 Light dinner with Talent(s)

21:00 Sound Healing, aromatherapy and guided meditation with celebrity (60min) 22:00 Suggested rest time PROPOSED PROGRAM (tbd)

DAY 3

6:30 Beach Clean up Sunrise Yoga with Talent(s) 7:30 Pranayama and Meditation with Chinese celebrity (45 min) 9:00-10:30 Breakfast

11:00 Workshop with Chinese Celebrity (60 min) HEAL, CLEANSE, CONNECT, CREATE, RESTORE, DETOX, YOGA, 12:00 Photo-op (30 min) MEDITATE AND NURTURE. 13:00-14:30 Lunch & healthy cocktail preparation with a professional nutritionist A program to refill and balance your energy, raise your vibration, feel aligned and alive, activate your creative centre, and let the 14:30 Detox tea and relaxation wellbeing flow through you with ease.

The end of the program CELEBRITY TIA RAY 袁娅维

SINGER CHINESE 10,450,000

After winning the Chinese singing contest The Voice of China, Tia Ray debuted her music career. She represents a new generation of Chinese artists crossing over from traditional styles to a contemporary international genre. In 2017, she appeared on another Chinese singing contest called Singer. CELEBRITY MIYA ⺟其弥雅

ACTRESS, MODEL, YOGI CHINESE 4,240,000

Miya has been modelling since a young age which soon led to her acting career, starring in Tomb Robber. Miya won the award for "Favorite Lady" at Tencent automobile exhibition Auto Show 2010. As well as acting, she is a professional Yoga teacher, dance teacher and a teacher of taekwondo. CELEBRITY ZHU ZHU 朱珠

ACTRESS, SINGER, HOST CHINESE 2,170,000

She rose to fame hosting music programs on China's MTV network and was signed to music label MBOX in 2007. She starred in an American martial arts film "The Man with the Iron Fists" alongside Russell Crowe, the film grossed 1 million on its first day. Most recently, Zhu appeared in Bollywood historical war drama film "Tubelight", arriving to Mumbai early to learn Hindi. She has since become the only Chinese actress to be featured on TC Candler's "100 Most Beautiful Faces" for two years running. CELEBRITY JIKE JUNYI 吉克隽逸

ACTRESS, SINGER CHINESE 6,200,000

After starring in The Voice China, she rose to fame overnight; she’s now touring with a new album and an upcoming concert. Her unique style has become popular within the fashion industry as she featured on the front cover of Vogue, China. Jinke’s talents have taken her into acting, with a role in a new action-adventure movie. CELEBRITY ZHANG YUQI 张⾬绮

ACTRESS CHINESE 9,103,358

Zhang Yuqi is a famous movie star in mainland China. She is best known for her role in the movie “CJ 7” directed by Stephen Chow. She won the No.14 Chinese Academy of Film Performing Arts Award in 2013. She also joins “Yi Xin” charity to encourage women to be more confident. CELEBRITY UNINE 嘉羿 JIA YI

SINGER, MODEL CHINESE 5,400,000

UNINE is a nine-member Chinese boy band formed by the second season of the survival show Idol Producer by iQiyi on April 6, 2019. Jia Yi has worked with many brands like FILA, Nars, and Meng Niu. He was also involved in many environmental charities: “Protecting the Chinese sturgeon” launched by Alipay & WWF, “Low carbon, Love the earth” by Xiao xiao de zhui qiu. CELEBRITY UNINE 何昶希 HE CHANG XI

SINGER, MODEL CHINESE 4,800,000

UNINE is a nine-member Chinese boy band formed by the second season of the survival show Idol Producer by iQiyi on April 6, 2019. He Chang Xi has worked with many brands like BVLGARI, Adidas, and Meng Niu. He was also involved in many environmental charities: “Protecting the Chinese sturgeon” launched by Alipay & WWF, “Low carbon, Love the earth” by Xiao xiao de zhui qiu. CELEBRITY ONER 岳岳PINKRAY

SINGER, MODEL CHINESE 9,800,000

ONER is a 3-member Chinese boy band formed by the first season of the survival show Idol Producer by iQiyi in January, 2018. Pinkray has worked with many brands like Meitu, SPDC, Safeguard and KFC. He was also involved in many environmental charities: “Protecting the Chinese sturgeon” launched by Alipay & WWF, “Earth Knowledge Contest” by WWF. RATIONALE

MGI understands that you are selling premium FMCGs, that your consumers use for a variety of reasons, but only transact if they trust your brand

Campaign that emphasis Trust and Value in the consumers mind while maximising interaction with celebrities and data collection MGI DELIVERS PERFORMANCE FOCUSED ENDEAVOURS THAT ARE ON-BUDGET, ON-TIME, AND ON-BRAND MGI builds partnerships w/non-competitive brands and vendors to increase visibility and keep costs down

MGI builds campaigns that maximise your interactions with desirable, prequalified consumers SPONSOR ROI

SPONSORSHIP TITLE SPONSOR MAIN SPONSOR (2 BRANDS)

FEE CNY 2,000,000 CNY 1,000,000 PROMOTION 1 Celebrity content

1.1 Event images social media usage rights for both celebrities for v v 12 months 1.2 One branded post on each celebrity social media accounts v v 3 min video summary (documentary style), featuring both celebrities and 1.3 Video featuring the celebrities 1-2 min brand video featuring both celebrities and a product (12 a product (12 months social media usage rights; the brand will be months social media usage rights) featured alongside another main sponsor) 1.4 Exclusive branded media interview with celebrity (branded v - wall behind) Branded event and event promotional 2 materials Logo 1:1 Logo 1:2 2 Branded Weibo posts (1 post from the event , one soft brand placement) and 1 Live Stream (post from the event) per 5,000,000 projected impressions 3 3 Key Opinion leaders coverage influencer 17,750,000 projected impressions (Exact amount of posts TBD) 4 Featured in media publications 1. Logos visible in event photographs 1. Logos visible in event photographs 2. Mentions of the brand in all articles 50 packages (event entry and accommodation for 2 nights (40 25 packages (event entry and accommodation for 2 nights (20 standard 5 Event packages standard rooms and 10 suites)) rooms and 5 suites)) SPONSOR ROI

PROMOTION TITLE SPONSOR MAIN SPONSOR

6 On-ground marketing:

6.1 Branded Activity: Day 2 13:00-14:30 Branded Lunch & healthy diet V V session with a professional nutritionist Branded Activity: Day 3 13:00-14:30 Lunch & healthy cocktail 6.2 preparation with a professional nutritionist V -

6.3 Gift bags to all attendees in their rooms (provided by sponsor) V V

6.4 Branded booth in a public area for 3 days V max area - 20 m2 V max area - 6 m2

6.5 Main logo wall Logo 1:1 Logo 1/2

6.6 Branded wall for the celebrity media interview V -

6.7 Branded relaxation area with product display V -

6.8 Branded event baord at the hotel entrance V -

6.9 Branded yoga matts V V

6.10 Branded T shirts worn by celebrities and KOLs V -

6.11 Branded T shirts worn by attendees V - V V 6.12 Logo boards at the event area (1 large board, 8 side boards) (4 side boards) SPONSOR ROI CELEBRITY POST EXAMPLE

摩登时代的健康保健。由 Health and Wellness by #Brand #TheSanyaEdition 共同呈现 Welcome to the journey.

10,450,000

Health and Wellness for the modern age in action. By @Brand @Editonhotels

9,800,000 SPONSOR ROI KOLS COVERAGE EXAMPLES

YVONNE CHING Example for Exclusive sponsor FASHION ICON

5,410,000 1 Branded Event Post on Weibo

SARAH Additional LIFESTYLE, TRAVEL, FASHION 1 Branded Event 17,758,500 Livestream on Weibo 235,000 Impressions 3 KOLS

1 pre or post event Weibo post JAMIE QQ with a soft brand placement FASHION STYLIST, PRODUCER

205,000 69,500

(Posted on Instagram and Weibo) MEDIA TARGETS CHINA

FASHION LUXURY WELLNESS TRAVEL GENERAL NEWS MEDIA TARGETS INTERNATIONAL

HONG KONG HONG KONG HONG KONG SINGAPORE SINGAPORE MEDIA TARGETS INTERNATIONAL

JAPAN UK US RUSSIA AUSTRALIA MIDDLE EAST

HEALTH & WELLNESS FOR THE MODERN AGE