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Corporate Profile 1-1 Daihatsu-cho, Ikeda-shi, Osaka 563-8651 Global website https://www.daihatsu.com/ 1712 TS Top Message We will evolve the Daihatsu brand through the progressive expansion of two key Soichiro Okudaira axes: “MONODUKURI” and President CONTENTS Daihatsu Motor Co., Ltd. “KOTODUKURI.” In March 2017, Daihatsu announced its medium- and Group and thereby contribute to the Group’s growth. long-term business scenario, entitled “D-Challenge 2025,” Additionally, in working toward the realization of Daihatsu which will play a major role in the Company in the future. New Global Architecture (DNGA) in our MONODUKURI, Through this business scenario, we revealed our intention Daihatsu will create vehicles, beginning with K-cars (mini to evolve the brand through the progressive expansion of vehicles), namely vehicles ranging in size from mini to A two key axes: MONODUKURI* and KOTODUKURI*. and B segment models. The entire Company is presently working as one “to Top Message execute and realize” this business scenario. I believe that * MONODUKURI: A concept for auto manufacturing embodying 2~ Daihatsu’s unique value by enhancing Daihatsu’s unique qualities, we will be able to * KOTODUKURI: Increasing points of contact with customers and increase the presence of the Company within the Toyota local communities in a way that is unique to Daihatsu About MONODUKURI and the Realization of DNGA 3~ Slogan & Vision / Medium- and Long-Term Management Scenario The pursuit of even In our efforts to provide high-quality vehicles at affordable prices, we have ᕡ more high-quality developed a new platform and significantly increased environmental performance, vehicles at even safety and comfort. At the same time, we have fiercely sought to lower costs in more affordable prices order to create products that are as affordable as possible for our customers. Overview of Daihatsu 5~ The establishment SSC is the essence of what Daihatsu is trying to achieve, and is linked both to ᕢ of next-generation improved quality and to human resources development. By realizing SSC and SSC further improving our low-cost yet high-quality production system, we can make (Simple, Slim and Compact) Daihatsu even more competitive. Daihatsu’s MONODUKURI 9~ The development The key phrase is “advanced technologies for everybody.” I believe Daihatsu’s ᕣ of advanced role is to provide advanced technologies as typified by Smart Assist to all our technologies customers at affordable prices. Daihatsu’s KOTODUKURI 11~ About KOTODUKURI KOTODUKURI involves undertaking activities ing people-to-people connections more than ever focused on “increasing points of contact with before and providing extra services that thereby customers and local communities” and strengthen- enable us to expand our sales. 13~ Corporate Data Aiming to “Grow the Company into a Brand Indispensable to the World” We adopted the new Daihatsu Group Slogan can pursue the qualities that make Daihatsu “Light you up” to express the direction of efforts to unique, as each and every employee considers further evolve the Daihatsu brand through the “how his or her work can ‘light a person up’ in the preceding initiatives. Based on this concept, world and help them achieve personal growth.” Daihatsu will anticipate trends in global markets Through the execution of these initiatives, we and changes in technologies while providing will further enhance Daihatsu’s unique qualities and products and services that place top priority on grow the Company into a brand that the world each and every local customer. cannot do without. Moreover, we will develop human resources who 1 2 Slogan & Vision / Medium- and Long- Term Management Scenario The word “light” in the new slogan “Light you up” carries the meanings of both a source of illumination shining into darkness and lightness in terms of both weight and feel. The slogan is intended to express Daihatsu’s unchanging determination and resolve to continue striving to achieve its two missions of illuminating each and every one of its customers by offering them a bright and shining lifestyle through the provision of finely tuned products and services, and lightening their emotional load through the provision of compact cars that place minimal burden on their lifestyles, and on the environment. Brand vision The Daihatsu Group: Broadening life’s mobility to support various lifestyles around the world in freely enjoying brilliant individual lives Medium- and Schematic Diagram of MONODUKURI Long-Term Daihatsu’s Future Direction Daihatsu will thoroughly maintain its stance of customer orientation as it Management strives to realize the Daihatsu New Global Architecture (DNGA) and will Scenario provide customers with a variety of easy-to-drive, affordably priced cars that are safe and reliable. Daihatsu has developed a Evolution of the medium- and long-term Daihatsu brand management scenario for the KOTODUKURI period from 2017 to 2025 called D-Challenge 2025. With MONODUKURI: Medium- and Long-Term Daihatsu will carry out group-wide activities focused on increasing points of “Light you up” serving as a Management Scenario: Establish DNGA contact with customers and local communities. Also, Daihatsu will strength- guideline, Daihatsu will D-Challenge 2025 en people-to-people connections more than ever before and provide extra undertake its business focused services that thereby enable us to expand sales. on the main axes of MONODUKURI and KOTODUKURI:コトづくり KOTODUKURI and evolve Daihatsu現在の asダ itイ isハ todayツ Increasing points of contact with customers「お客様 andや地 local域と communitiesの接点拡大」 the Daihatsu brand. For detailed information, please access the Company’s website. https://www.daihatsu.com/company/scenario.html 3 4 Overview of Daihatsu—Undertaking Business Centered on Japanese, Overseas and Consigned Production/OEM Businesses Japan Overseas Carrying Out the Business Extending to Compact Cars Expanding Local Production in Indonesia and Malaysia Centered on K-Cars Aiming for Development of the Best Vehicle for Each Country Daihatsu strives to create appealing vehicles that in every aspect. Daihatsu also thoroughly pursues the Indonesia and Malaysia are home to Daihatsu’s to the needs of a specific country at a plant within that pursue superb fuel efficiency, affordable pricing and creation of vehicles from the customer’s perspective overseas manufacturing bases. Despite being country using local human resources. resource conservation. with an emphasis on safety and diversity as well. neighboring countries in Southeast Asia, the road Looking to the future, Daihatsu has been entrusted In production, to establish a business model that Additionally, by undertaking community-based sales environment, household composition and design with the role of leading the Toyota Group’s compact generates further profits from K-cars, Daihatsu has activities, Daihatsu strengthens communications with preferences in each country significantly differ. car business in emerging countries. In fulfilling this established SSC (Simple, Slim and Compact) customers while incorporating customer opinions into A principal feature of Daihatsu’s overseas business role, we will therefore develop vehicles for various production plants, promoted procurement reforms its future vehicle creation. development is that it manufactures vehicles matched regions, mainly ASEAN countries. and worked to create vehicles worthy of being K-cars ቢ Planning/Styling Opening ceremony at ADM R&D Center (Indonesia) in 2017 Development that reflects local needs (Indonesia) ባ Development/Design ቤ Production ብ Sales outlets ቦ Sales Development that reflects local needs (Malaysia) Myvi launch presentation (Malaysia) in 2017 5 6 Overview of Daihatsu—Undertaking Business Centered on Japanese, Overseas and Consigned Production/OEM Businesses Consigned / Daihatsu’s Origins OEM Daihatsu Supplies K-Cars and Compact Cars to Toyota Motor Corporation and Subaru Japanese-Produced Engines Created by a Meiji-Era From Engine Manufacturer to Auto Manufacturer vehicles Corporation in Japan and Also Supplies Toyota with a Variety of Car Models Overseas Scholar and an Engineer Birth of the “Daihatsu” Compact Three-Wheel Vehicle Meiji/Taisho Eras Showa Prewar Era Daihatsu’s origins date back to 1907. That year Amid the turmoil arising from the Great Depression, Within the Toyota Group, Daihatsu provides a rich vehicles in Japan, Daihatsu also supplies a wide range Hatsudoki Seizo Company, Ltd. was established in there was growing demand for three-wheel vehicles variety of car models and engines to Toyota Motor of vehicles overseas that includes production in Osaka, mainly by a professor and an engineer from (auto three-wheel vehicles) from production plants and Corporation (Toyota) and Subaru Corporation Indonesia of the Avanza, which was jointly developed Osaka Higher Technical School (presently School of distribution companies. The Company, which had (Subaru). with Toyota, and the Agya, which we began supplying Engineering, Osaka University) to begin Japanese been a manufacturer of engines, responded to this Since commencing consigned production of Toyota to Toyota in 2013 as an OEM vehicle. production of engines, which until that time had to be demand by commencing its first independent imported by Japan from overseas. Starting with the production of a vehicle called “the Daihatsu.” These vehicles in 1969, Daihatsu has expanded its business, We will continue to enhance our production production of intake engines, Hatsudoki Seizo also three-wheel vehicles thus