Corporate Profile

1-1 Daihatsu-cho, Ikeda-shi, Osaka 563-8651 Global website https://www.daihatsu.com/

1712 TS Top Message We will evolve the Daihatsu brand through the progressive expansion of two key Soichiro Okudaira axes: “MONODUKURI” and President CONTENTS Daihatsu Motor Co., Ltd. “KOTODUKURI.”

In March 2017, Daihatsu announced its medium- and Group and thereby contribute to the Group’s growth. long-term business scenario, entitled “D-Challenge 2025,” Additionally, in working toward the realization of Daihatsu which will play a major role in the Company in the future. New Global Architecture (DNGA) in our MONODUKURI, Through this business scenario, we revealed our intention Daihatsu will create vehicles, beginning with K-cars (mini to evolve the brand through the progressive expansion of vehicles), namely vehicles ranging in size from mini to A two key axes: MONODUKURI* and KOTODUKURI*. and B segment models. The entire Company is presently working as one “to Top Message execute and realize” this business scenario. I believe that * MONODUKURI: A concept for auto manufacturing embodying 2~ Daihatsu’s unique value by enhancing Daihatsu’s unique qualities, we will be able to * KOTODUKURI: Increasing points of contact with customers and increase the presence of the Company within the Toyota local communities in a way that is unique to Daihatsu About MONODUKURI and the Realization of DNGA 3~ Slogan & Vision / Medium- and Long-Term Management Scenario The pursuit of even In our efforts to provide high-quality vehicles at affordable prices, we have ᕡ more high-quality developed a new platform and significantly increased environmental performance, vehicles at even safety and comfort. At the same time, we have fiercely sought to lower costs in more affordable prices order to create products that are as affordable as possible for our customers. Overview of Daihatsu 5~ The establishment SSC is the essence of what Daihatsu is trying to achieve, and is linked both to ᕢ of next-generation improved quality and to human resources development. By realizing SSC and SSC further improving our low-cost yet high-quality production system, we can make (Simple, Slim and Compact) Daihatsu even more competitive.

Daihatsu’s MONODUKURI 9~ The development The key phrase is “advanced technologies for everybody.” I believe Daihatsu’s ᕣ of advanced role is to provide advanced technologies as typified by Smart Assist to all our technologies customers at affordable prices.

Daihatsu’s KOTODUKURI 11~ About KOTODUKURI

KOTODUKURI involves undertaking activities ing people-to-people connections more than ever focused on “increasing points of contact with before and providing extra services that thereby customers and local communities” and strengthen- enable us to expand our sales. 13~ Corporate Data Aiming to “Grow the Company into a Brand Indispensable to the World”

We adopted the new Daihatsu Group Slogan can pursue the qualities that make Daihatsu “Light you up” to express the direction of efforts to unique, as each and every employee considers further evolve the Daihatsu brand through the “how his or her work can ‘light a person up’ in the preceding initiatives. Based on this concept, world and help them achieve personal growth.” Daihatsu will anticipate trends in global markets Through the execution of these initiatives, we and changes in technologies while providing will further enhance Daihatsu’s unique qualities and products and services that place top priority on grow the Company into a brand that the world each and every local customer. cannot do without. Moreover, we will develop human resources who

1 2 Slogan & Vision / Medium- and Long- Term Management Scenario

The word “light” in the new slogan “Light you up” carries the meanings of both a source of illumination shining into darkness and lightness in terms of both weight and feel. The slogan is intended to express Daihatsu’s unchanging determination and resolve to continue striving to achieve its two missions of illuminating each and every one of its customers by offering them a bright and shining lifestyle through the provision of finely tuned products and services, and lightening their emotional load through the provision of compact cars that place minimal burden on their lifestyles, and on the environment.

Brand vision The Daihatsu Group: Broadening life’s mobility to support various lifestyles around the world in freely enjoying brilliant individual lives

Medium- and Schematic Diagram of MONODUKURI Long-Term Daihatsu’s Future Direction Daihatsu will thoroughly maintain its stance of customer orientation as it Management strives to realize the Daihatsu New Global Architecture (DNGA) and will Scenario provide customers with a variety of easy-to-drive, affordably priced cars that are safe and reliable. Daihatsu has developed a Evolution of the medium- and long-term Daihatsu brand management scenario for the KOTODUKURI period from 2017 to 2025 called D-Challenge 2025. With MONODUKURI: Medium- and Long-Term Daihatsu will carry out group-wide activities focused on increasing points of “Light you up” serving as a Management Scenario: Establish DNGA contact with customers and local communities. Also, Daihatsu will strength- guideline, Daihatsu will D-Challenge 2025 en people-to-people connections more than ever before and provide extra undertake its business focused services that thereby enable us to expand sales. on the main axes of MONODUKURI and KOTODUKURI:コトづくり KOTODUKURI and evolve Daihatsu現在の asダ itイ isハ todayツ Increasing points of contact with customers「お客様 andや地 local域と communitiesの接点拡大」 the Daihatsu brand. For detailed information, please access the Company’s website. https://www.daihatsu.com/company/scenario.html

3 4 Overview of Daihatsu—Undertaking Business Centered on Japanese, Overseas and Consigned Production/OEM Businesses

Japan Overseas Carrying Out the Business Extending to Compact Cars Expanding Local Production in Indonesia and Malaysia Centered on K-Cars Aiming for Development of the Best Vehicle for Each Country

Daihatsu strives to create appealing vehicles that in every aspect. Daihatsu also thoroughly pursues the Indonesia and Malaysia are home to Daihatsu’s to the needs of a specific country at a plant within that pursue superb fuel efficiency, affordable pricing and creation of vehicles from the customer’s perspective overseas manufacturing bases. Despite being country using local human resources. resource conservation. with an emphasis on safety and diversity as well. neighboring countries in Southeast Asia, the road Looking to the future, Daihatsu has been entrusted In production, to establish a business model that Additionally, by undertaking community-based sales environment, household composition and design with the role of leading the Toyota Group’s compact generates further profits from K-cars, Daihatsu has activities, Daihatsu strengthens communications with preferences in each country significantly differ. car business in emerging countries. In fulfilling this established SSC (Simple, Slim and Compact) customers while incorporating customer opinions into A principal feature of Daihatsu’s overseas business role, we will therefore develop vehicles for various production plants, promoted procurement reforms its future vehicle creation. development is that it manufactures vehicles matched regions, mainly ASEAN countries. and worked to create vehicles worthy of being K-cars

ቢ Planning/Styling

Opening ceremony at ADM R&D Center (Indonesia) in 2017 Development that reflects local needs (Indonesia) ባ Development/Design

ቤ Production

ብ Sales outlets ቦ Sales Development that reflects local needs (Malaysia) Myvi launch presentation (Malaysia) in 2017

5 6 Overview of Daihatsu—Undertaking Business Centered on Japanese, Overseas and Consigned Production/OEM Businesses

Consigned / Daihatsu’s Origins OEM Daihatsu Supplies K-Cars and Compact Cars to Toyota Motor Corporation and Subaru Japanese-Produced Engines Created by a Meiji-Era From Engine Manufacturer to Auto Manufacturer vehicles Corporation in Japan and Also Supplies Toyota with a Variety of Car Models Overseas Scholar and an Engineer Birth of the “Daihatsu” Compact Three-Wheel Vehicle Meiji/Taisho Eras Showa Prewar Era Daihatsu’s origins date back to 1907. That year Amid the turmoil arising from the Great Depression, Within the Toyota Group, Daihatsu provides a rich vehicles in Japan, Daihatsu also supplies a wide range Hatsudoki Seizo Company, Ltd. was established in there was growing demand for three-wheel vehicles variety of car models and engines to Toyota Motor of vehicles overseas that includes production in Osaka, mainly by a professor and an engineer from (auto three-wheel vehicles) from production plants and Corporation (Toyota) and Subaru Corporation Indonesia of the Avanza, which was jointly developed Osaka Higher Technical School (presently School of distribution companies. The Company, which had (Subaru). with Toyota, and the Agya, which we began supplying Engineering, Osaka University) to begin Japanese been a manufacturer of engines, responded to this Since commencing consigned production of Toyota to Toyota in 2013 as an OEM vehicle. production of engines, which until that time had to be demand by commencing its first independent imported by Japan from overseas. Starting with the production of a vehicle called “the Daihatsu.” These vehicles in 1969, Daihatsu has expanded its business, We will continue to enhance our production production of intake engines, Hatsudoki Seizo also three-wheel vehicles thus bore the nickname Daihatsu, including by providing Toyota with OEM products and structure and contribute to the development of the developed and manufactured small diesel engines which was derived by combining Dai, the first also supplying Subaru with OEM products beginning Group by deploying Daihatsu’s distinctiveness based and even produced equipment for railway cars. Japanese character of the word Osaka, with Hatsu, the in 2009. Besides consigned production and OEM on collaboration within the Toyota Group. Hatsudoki Seizo’s founding professor and engineer first character of the word for engines, and these had a deep passion for independently building vehicles became extremely popular. The production of engines and contributing to Japan’s industry amid the the “the Daihatsu” marked Daihatsu’s first step advancement of the nation’s modern industrialization, forward as an automaker. Following the end of the and this passion serves as the foundation of Daihatsu war, Daihatsu expanded into K-cars and compact cars today. and this led to Daihatsu’s evolution into a manufacturer of small cars.

Thor (Daihatsu) and Roomy/Tank (Toyota) launch presentation in 2016

Completed former Head Office Plant Panoramic view of the former Osaka Plant

HA three-wheel vehicle 6-horsepower suction gas engine (The Daihatsu)

Sigra (Daihatsu) and Calya (Toyota) launch presentation in 2016 “Midget” three-wheel vehicle has become a hit product and the Company subsequently has been expanding into K-cars and compact cars. Showa Postwar Period K-Cars and Daihatsu After changing its corporate name to the present Daihatsu Motor Company, Ltd. in 1951, the Company K-cars were created during the 1950s, when automobiles were luxury products, with the aim of produc- celebrated its 50th anniversary in 1957, which was the ing “one car for each home.” Various manufacturers introduced affordably priced K-cars that were easy age of motorization. The Midget three-wheel vehicle to drive even on narrow roads and these cars became widely used. launched the same year gained widespread popularity for being easy to operate while offering economic Today there are numerous communities, particularly in rural K-car specifications Displacement 600cc or less regions, where K-cars are indispensable in people’s daily lives. efficiency and became a major hit product used by shops and small-parcel delivery companies. The First generation Charade With outstanding economic performance and tight turning Total Midget was also exported to numerous countries, circles, these K-cars have played key roles in supporting the height including Indonesia and Thailand, where it supported 2.0m lives of Japanese citizens. Daihatsu’s know-how in manufactur- or less the lives of many people. ing K-cars, which has been cultivated for customers in Japan, is Daihatsu later introduced a variety of vehicles such being utilized today in compact cars overseas and serves as the as the Hijet light commercial vehicle currently sold Total width 1.48m or less source of Daihatsu’s competitiveness. Total length 3.4m or less today and the Charade compact car, and through these activities, has become an expert in small cars. Midget (Model MP5)

7 8 Daihatsu’s MONODUKURI 2013 2014 2016 2017 Tanto Move Thor Mira e:S

Since its establishment in 1907, Daihatsu has aimed for customer-oriented automobile manufacturing and supported the lives of its customers as a manufacturer that ranges from K-cars to compact cars. The origin of these efforts is Daihatsu’s approach to MONODUKURI (manufacturing), which involves confirming customer needs and problems through genchi genbutsu (go to the actual location and see for 2011 oneself) and paying strict attention to every single millimeter, gram and yen. In the future, Daihatsu will Mira e:S First model to continue to enhance its “high-quality, affordably priced” automobile manufacturing unique to Daihatsu that adopt e:S Japan encompasses superb fuel efficiency, affordable prices, safety, reliability and environmental friendliness. technology Evolve e:S technology for various models. Based on the watchwords “advanced technologies for everybody,” Daihatsu will continue to provide these technologies to numerous customers and enrich mobility life in such cutting-edge fields as electrification of power trains, automated driving and connected technologies. Daihatsu’s MONODUKURI Apply to various models in each country based on e:S technology. will continue to evolve in the future based on this thinking.

Point of e:S SuperbSuperb FuelFuel EfficiencyEfficiency andand AffordableAffordable PricingPricing technology Overseas Thoroughly pursues efficiency and realizes Daihatsu believes that “superb fuel efficiency, affordable pricing and superb fuel efficiency. resource conservation” serve as the essence of K-cars. In giving shape to this thinking, Daihatsu unveiled its “e:S Technology (Energy Saving 2013 2014 2016 2016 Ayla (Indonesia) Axia (Malaysia) Sigra (Indonesia) Bezza (Malaysia) Technology)” in 2011. Daihatsu has thus realized high fuel efficiency by enhancing conventional technologies, such as improving combustion and reducing energy loss. Daihatsu also has achieved high performance while reducing the number of components by improving design qualities such as re-evaluating the configuration of structural parts and reducing reinforcing materials by utilizing straight component parts. In this manner, Daihatsu SSCSSC (Simple,(Simple, Slim,Slim, Compact)Compact) established a base for excellent-quality, affordably priced car manufacturing.

Providing customers with even better products at affordable prices requires a balance between high quality and cost reductions. The key to attaining this balance is Daihatsu’s unique SSC (Simple, Slim, Compact) concept. Daihatsu Motor Kyushu Co., Ltd.’s Oita (Nakatsu) No. 2 Plant introduced the SSC concept on a full-scale basis SafetySafety andand SecuritySecurity with the aim of simplifying facilities and consolidating work operations, which included achieving a 50% reduction in previous plant floor space. Realizing a compact plant allows employees to view adjacent co-workers, which fosters a spirit of mutual support that has helped reduce defects and created a climate for high-quality Smart Assist is a collision avoidance system with a braking assist MONODUKURI. function that Daihatsu first adopted for K-cars in 2012. This system Daihatsu is also deploying this know-how overseas as it introduces the SSC concept at plants in Indonesia has been subsequently adopted in numerous other car models. To and Malaysia in a format whereby ideas that support Japan’s high-quality MONODUKURI are adapted to local provide cutting-edge technologies such as automated brakes to environments. as many persons as possible, Daihatsu has strived to realize func- tions and prices suitable for K-cars and made repeated advances for highly detailed responses to customer demands. Smart Assist Deployment of SSC (Simple, Slim, Compact) Concept III incorporates the world’s smallest* stereo camera and uses a compact parts structure suitable for small cars to hold down price increases and achieve improved performance. In this manner, Daihatsu is working to provide safety and security to even more Japan Daihatsu Motor Kyushu Co., Ltd. customers. *As of November 2017, according to research conducted by Daihatsu Thorough pursuit of the “Simple, Slim, Compact” concept specific to K-cars

Ȝ Date of commencement: Oita (Nakatsu) 2nd Plant November 2007 AdvancedAdvanced TechnologiesTechnologies Building: 53,000m2

In developing advanced technologies in the future, Daihatsu’s mission will be Indonesia PT. Astra Daihatsu Motor (ADM) Malaysia Perodua Global Manufacturing Sdn, “advanced technologies for everybody.” As exemplified by Smart Assist, Bhd (PGMSB) Daihatsu will provide affordably priced advanced technologies that are useful Just fit for Indonesia Transformation for Global Customer in the lives of customers and promote the spread of these in a wide range of Production plant in which SSC is the perfect fit in Internationally competitive, high-quality plant fields that include safety, the environment and an interconnected society. Indonesia In safety fields, for example, we aim to enhance assist functions that enable all customers to move freely with a sense of security. In environmental fields as Karawang Assembly Plant Ȝ Date of commencement: well, Daihatsu is utilizing its packaging technologies, an area of expertise, and Ȝ Date of commencement: August 2014 is promoting the development hybrid vehicles and electric vehicles that are October 2012 Ȝ Building: 60,000m2 available to numerous people and ideal as small cars closely connected to Ȝ Building: 73,000m2 people’s daily lives. Vehicles exhibited at the 45th Tokyo Motor Show 2017

9 10 Daihatsu’s KOTODUKURI a MONODUKURI Experiential Class

In 2015, Daihatsu began implementing classes in which Daihatsu employees visit elementary schools in Under the Group slogan “Light you up,” Daihatsu is undertaking group-wide the vicinity of the Head Office to tell children about KOTODUKURI the enjoyment and challenges of MONODUKURI. KOTODUKURI activities focused on increasing points of contact with customers and These classes that enable children to “see,” “touch” local communities. Here we introduce some of these activities. and “use” real parts are proving popular and are now Activities held at more than 100 elementary schools annually. Report Community-Based Projects

Community-based projects were started as a new As specific activities, through industry-government- initiative for embodying the “Light you up” Group academia collaboration, Daihatsu is undertaking slogan. These projects are part of KOTODUKURI “Support for independent lives with free mobility at any activities focused on increasing points of contact with age” in regional communities where aging of the Experiential class customers and local communities and serve as initiatives population is advancing.

that aim to utilize Daihatsu’s strengths for finding In 2016, this initiative commenced on a trial basis with a Humobility World* solutions to issues concerning the “aging of society,” one the participation of approximately 100 community “Humobility World—The World of Human and key social issue, as well as “regional vitalization.” residents in Mie Prefecture, Hiroshima Prefecture and Automotive Discovery” is a facility that conveys the a Shizuoka Prefecture. From 2017, we will implement these ways in which cars are benefitting people’s lives. At Daihatsu Athletics Team projects on a full-fledged basis and plan to expand these this facility, visitors can see successive generations of activities across the entire country targeting 2020. Daihatsu cars and learn how Daihatsu is addressing The Daihatsu athletics team was started in 1988 with environmental and safety issues. The facility also the purpose of promoting sports. Through athletics, features various types of hands-on equipment that Daihatsu hopes to be a source of courage and enable visitors to experience the enjoyment of inspiration for people and contribute to the growth MONODUKURI. and promotion of sports. *Made from combining the words “human” and “mobility.”

Fall prevention and exercise Safe driving course by Japan Automobile guidance provided by a physiotherapist Federation and a Daihatsu sales company

Daihatsu athletics team *2017 Industry Government Humobility World Daihatsu Group “Creating venues for Local governments a Official Sponsor of Tokyo Disneyland® collaboration” Promoting “citizen a Supporting the Spread and and Tokyo DisneySea® (Daihatsu’s outlets) participation” Development of Badminton In 2017, Daihatsu became an official sponsor of Tokyo Community-Based Projects Daihatsu supports the spread and development of Disneyland and Tokyo DisneySea. Daihatsu became a badminton as a common activity in the three sponsor because its desired concept of “broadening countries of Japan, Indonesia and Malaysia, which are life’s mobility to support various lifestyles around the Undertaking “Support for independent principal regions. Badminton is the national sport of world in freely enjoying brilliant individual lives” Indonesia and Malaysia and also a widely played corresponds with the desire of Tokyo Disneyland and lives with free mobility at any age” sport throughout Southeast Asia. Daihatsu serves as Tokyo DisneySea to “provide an environment that a sponsor of the Japan National Badminton and can be enjoyed by people of all ages, bringing a Para-Badminton Teams and also supports world smile to every face.” Daihatsu will sponsor guest championship competitions in these three countries parking at Tokyo DisneySea and guest parking at Supporting communities with people who as well as tournaments in Japan for elementary Tokyo Disneyland and will present the Mermaid Academia agree with the purport of this project school students. Lagoon Theater. Japanese Physical People Therapy Association Local communities Supporting local Aiming for “self-help communities and mutual help” through “health guidance”

©Disney New sponsor announcement conference for the Japan Signing Ceremony national badminton team *2017

11 12 Head Office 1-1 Daihatsu-cho, Corporate Data Ikeda-shi, Osaka 563-8651

Tokyo Office Name DAIHATSU MOTOR CO., LTD. 2-2-10 Nihonbashihoncho, Chuo-ku, Tokyo Date of establishment March 1, 1907 103-0023 (Daihatsu Building) Representative Soichiro Okudaira, President

Main business line Manufacture and sales of automobiles Head (Ikeda) Plant Capital 28,404,346,601 yen Main Japanese business sites 1-1 Daihatsu-cho, (including affiliated companies) Ikeda-shi, Osaka 563-8651

Head Office / Head (Ikeda) Plant Shiga (Ryuo) Plant

Shiga (Ryuo) Plant 2910 Ooaza Yamanoue, Ryuocho, Gamo-gun, Shiga 520-2593

Main overseas production bases

Kyoto Plant 1 Koaza Kitahosoike Aza Shimoueno, Ooyamaza- ki-cho, Otokuni-gun, Daihatsu Group Kyoto 618-0081 Kyushu Development Center

Nishinomiya Parts Center 1-78-1 Hanshin Distribu- tion Center, Yamagu- chi-cho, Nishinomiya-shi, Hyogo 651-1431

Indonesia / Astra Daihatsu Motor Daihatsu Group Kyushu Development Center 2-1 Yoshimoto, Tanushi- marumachi, Kurume, Fukuoka 839-1206 Kyoto Plant Tokyo Office Sunter Plant Karawang Plant

Malaysia / Perodua Daihatsu Motor Kyushu Co., Ltd. Oita (Nakatsu) Plant 1 Ooaza-Showashinden, Nakatsu-shi, Oita 879-0107 Daihatsu Motor Kyushu Co., Ltd. Daihatsu Motor Kyushu Co., Ltd. Kurume Plant Oita (Nakatsu) Plant PMSB PGMSB

Daihatsu Motor Kyushu Co., Ltd. Kurume Plant 1 Yoshimoto, Tanushima- ru-machi, Kurume, Fukuoka 839-1206

13 14 Corporate Profile

1-1 Daihatsu-cho, Ikeda-shi, Osaka 563-8651 Global website https://www.daihatsu.com/

1712 TS