Enhancing Recruitment & Enrollment of Underrepresented Students by Working with CBOs What We Will Cover 1. Overview of College Greenlight 2. CBOs and the CBO landscape 3. What makes CBOs an ideal recruitment partner 4. Best practices for working with CBOs to enhance enrollment College Greenlight is the leading college admissions advocacy network supporting first-generation Students and underrepresented students on the path to and through college. College Greenlight makes college CBOs more accessible by bridging Colleges Schools information & opportunity gaps and bringing community-based organizations (CBOs), counselors, and colleges together to facilitate successful college enrollment and Scholarship Providers completion. 1,600 Schools & CBO Partners ▪ Partner organizations with more organizations participating every week, expanding the nation’s largest access community utilize College Greenlight as a primary tool for their students’ college and scholarships search ▪ Greenlight offers CBOs free content resources, virtual events & programming, and support in growing college networks ▪ Partner organizations are spread across the country - large cities, mid-sized markets and rural areas where colleges rarely send representatives 200+ universities partner with College Greenlight to connect with underrepresented students, build new recruitment pipelines with right-fit organizations, and promote their diversity initiatives to the access community American University Illinois State University University of California - Berkeley Amherst College Indiana University – Bloomington University of California - San Diego Appalachian State University Johns Hopkins University University of California - Santa Barbara Auburn University Kenyon College University of Chicago Bard College Loyola University Chicago University of Connecticut Barnard College Macalester College University of Delaware Bates College Michigan State University University of Denver Bowdoin College Mount Aloysius College University of Florida Brandeis University Mount Holyoke College University of Ill. Urbana-Champaign Brown University Muhlenberg College University of Illinois-Chicago Butler University North Carolina State University University of Kansas Cal Poly Northeastern University University of Kentucky Carleton College Northern Illinois University University of Mary Washington Carnegie Mellon University Northwestern University University of Massachusetts - Amherst Case Western Reserve University Occidental College University of Miami Central Washington University Ohio University University of Michigan Centre College Pepperdine University University of Nebraska – Lincoln Chapman University Presbyterian College University of North Texas Colby College Princeton University University of Notre Dame Colgate University Purdue University University of Oregon Colorado College Queens University University of Pittsburgh Colorado State University Rensselaer Polytechnic Institute University of Portland Colorado School of Mines Rice University University of Rochester Columbia College Chicago Saint Louis University University of Rhode Island Cooper Union Santa Clara University University of San Francisco Cornell College Skidmore College University of South Florida Cornell University Smith College University of Texas at Austin Dartmouth College Southern Illinois University University of Virginia DePauw University Stanford University University of Wisconsin - Stout Duke University Susquehanna University University of Wisconsin - Superior Emory University Swarthmore College Vanderbilt University Fordham University Texas A&M University Washington and Lee University Franklin & Marshall College Texas Tech Washington University in St. Louis George Washington University The College of Wooster Wayne State University Georgia College The Juilliard School Wesleyan University Georgia Tech The Ohio State University West Virginia University Gettysburg College Tufts University Worcester Polytechnic Institute Grinnell College Tulane University Yale University Harvard College United States Coast Guard Academy Hope College United States Military Academy Representative list of college partners “Wraparound” Recruitment to Drive Enhancements in Diversity Enrollment • Reaching and connecting with students from underrepresented populations-- supported throughout the process by a CBO and who meet your recruitment/academic parameters • Supporting your team in developing new pipelines of diverse talent by fostering recruitment relationships with “right fit” CBOs • Elevating your brand and promoting your important diversity initiatives to the college access community The CBO Landscape – We use the term “CBO” broadly 1. Privately-funded or university-funded nonprofit college access & success organizations 2. Department of Education or other government- funded programs 3. Schools including charter school networks Common Denominator: Organizations committed to getting low-income, first-generation students to and through college CBOs are Located Everywhere You Recruit Organizations in large cities, mid-sized markets, & rural parts of the country Organizations on Greenlight: 1,600+ ORGANIZATION USING COLLEGE GREENLIGHT Registered Counselors: 15,000+ Selected Organizations We Work with in NC Appalachian State University (GEAR UP) Appalachian State University Upward Bound Carolina College Advising Corps Carolina Youth Coalition Central Carolina Community College - Upward Bound Math and Science CollegePoint (College Advising Corps eAdvising) Crosby Scholars - Rowan County Crosby Scholars Community Partnership Davidson College Advising Corps Duke University College Advising Corps Elon Academy Emily K Center Game Plan: College Fayetteville State University Office of College Access Programs Fayetteville State University TRIO Talent Search LatinxEd NC State University Education Talent Search North Carolina Commission of Indian Affairs Talent Search North Carolina State University College Advising Corps Project Discovery-Talent Search (Western Carolina University) Student U UNC Chapel Hill Upward Bound YES Appalachia What Makes CBOs Ideal as an Enrollment Partner 1. Student Recruitment 2. Programmatic Support 3. New Pipelines of Diverse Talent 4. Outcomes What Makes CBOs Ideal as an Enrollment Partner 1. Student Recruitment • Intentionally recruit and select students, prioritizing those from under-resourced or underrepresented backgrounds • Students who self-identify as college-bound and demonstrate high educational interest and potential • Identify and vet students just as selective colleges do––but often months or years before students appear in most colleges’ pipelines • CBOs find students that colleges want to recruit - often serving students from a number of high schools (one visit – several schools) 2. Programmatic Support 3. New Pipelines of Diverse Talent 4. Outcomes What Makes CBOs Ideal as an Enrollment Partner 1. Student Recruitment 2. Programmatic Support • Provide essential college admissions guidance • Introduce students to a variety of college options and support in decision-making (Yield!) • Financial aid knowledge and support to find/win outside scholarships • This meaningful work has continued VIRTUALLY post COVID-19 3. New Pipelines of Diverse Talent 4. Outcomes What Makes CBOs Ideal as an Enrollment Partner 1. Student Recruitment 2. Programmatic Support 3. New Pipelines of Diverse Talent • CBOs are trusted sources of information and guidance by students as they begin the college search and application process. • No longer “go where you know.” Recruitment visits to the same areas, schools and college fairs year after year yield similar applicant pools. • With changing demographics and declining student populations, finding new sources of students is an imperative. For many institutions, CBOs represent new pools of diverse talent 4. Outcomes What Makes CBOs Ideal as an Enrollment Partner 1. Student Recruitment 2. Programmatic Support 3. New Pipelines of Diverse Talent 4. Outcomes • Through their deliberate recruitment practices and dedicated support, CBOs have demonstrated results in the form of higher college enrollment, retention, and graduation rates. CBOs have demonstrated results: higher college enrollment and graduation rates College Graduation Organization Areas Served Rate Chicago Scholars Chicago 83% College Horizons Nationwide 85% College Match Los Angeles 95% EMERGE Fellowship Houston 80% Leadership Enterprise for a Diverse Nationwide 90% America (LEDA) Minds Matter Multiple Cities (including NY, Chicago, 94% Cleveland, SF, Seattle) SEO Scholars (Seizing Every Opportunity)New York, San Francisco 90% Simon Scholars Program - California Southern California 92% The Opportunity Network New York 92% National college graduation rates for low-income, first-generation students: Less than 20% CBOs intentionally support students from underrepresented backgrounds Hispanic/Latino 38% African American 31% American Indian or Native Asian or White Alaskan Pacific 19% 3% Islander 9% The Value of College and CBO Collaboration – Your Partner in Getting Students to Day One and Graduation Day CBOs combat many of the challenges faced by admission counselors • Identify academically qualified students, often early in the process • Assist in application and FAFSA completion • Hand-select students from their cohort that would be a “best-fit” • Winning big time scholarship opportunities – many CBOs have their own scholarship programs • Help with yield by supporting decision-making Focus on college transitions, persistence,