CITY OF ANKENY GRAPHIC STANDARDS PREPARED: JUNE 2009
INTRODUCTION TABLE OF CONTENTS Public Relations staff assumes overall man- agement of the City brand by protecting its SECTION I integrity, formulating the brand’s long-term City of Ankeny Brand ...... 3-12 strategy and presenting Ankeny in a way that Logo Design & Nomenclature ...... 3 is credible and true to both the city and its Tagline ...... 3 people. The City brand is about much more Logo Selection ...... 4-6 than logos and photographs although they remain key to effective communication. The Brand Colors ...... 7 City brand is also built by the experience of Brand Fonts ...... 8 this city and the associations that the public, Stationery ...... 9-12 business and the media make with the city of Ankeny. Successful cities strive to deliver on their brand promise, to create positive associ- SECTION II ations and to provide a consistent city experi- Brand Use with Secondary Identifi er .....13-36 ence at every point of contact. In doing this, Secondary Identifi ers ...... 13 they work to shape their image and reputation Placement Example ...... 14 and better infl uence the decisions of investors Police Department ...... 15-22 and visitors. Fire Department ...... 23 Otter Creek Golf Course ...... 24-32 BRANDING AND GRAPHIC IDENTITY (Includes The Pinnacle Club & Tin Cup Bar & Grille) In order for any organization to cultivate last- Cascade Falls Aquatic Center ...... 33-36 ing confi dence within its constituencies, it must build and maintain a unique and posi- tive image of itself. This image is the organi- SECTION III zation’s brand, the central, defi ning image or Brand Use with Partner Entities ...... 37-42 idea of what it is and does. Use with Partner Entities ...... 37 The Graphics Standard Manual provides a High Trestle Trail ...... 38-41 strong brand identity for the City of Ankeny. Prairie Trail ...... 42 The foundation of a brand is its graphic iden- tity, the logo and other visual elements that SECTION IV represent it. A cohesive graphic identity allows Public Relations Offi ce ...... 43-52 everything from business cards to the doors on a city vehicle to tell a brand’s story. Department Purpose ...... 43 Communications/Media Policy ...... 44 Proofi ng Process ...... 45 Other logos: events or themes...... 46 Purchasing branded materials ...... 47 Graphic usage within applications ...... 48-49 Photo & Video Release Form ...... 50 Project & Event Request Form ...... 51-52
PAGE 1 CITY OF ANKENY GRAPHIC STANDARDS PREPARED: JUNE 2009
THE IMPORTANCE OF HAVING STANDARDS Simply put, standards are what put the identity in graphic identity. They enable an This manual is our organization to maintain its distinctive look and feel in any situation. By using its graphic elements consistently and judiciously, the City of Ankeny continues to team’s visual playbook, distinguish itself from other cities. Graphic standards allow the many departments providing the guidelines and organizations to come together as a unifi ed whole before the citizens we serve. necessary to reach our Please employ the standards contained herein whenever using graphic elements goal of clear communi- for use in every medium. This manual is our team’s visual playbook, providing the cation and an effective guidelines necessary to reach our goal of clear communication and an effective brand image. brand image.
When producing materials on behalf of the City of Ankeny, please follow the standards provided in this guide. The brand must be consistent throughout all materials in order to preserve its validity. The enclosed standards of type, form, and color all contribute to stronger brand recognition.
Thank you for taking the time to learn about the City of Ankeny identity. As a highly visible entity, it is essential to portray a consistent image across all visual platforms. From outdoor signage to the City’s stationery, certain guidelines always need to be followed in order to achieve this goal. As it is impossible to foresee and discuss every single application of the identity, please expand upon the principles and guidelines that are being established throughout this manual, and contact the Public Relations Offi ce with questions or for clarifi cation.
ANKENY MISSION & VISION A mission statement describes the overall purpose of the organization, while the vision statement focuses on the reward that lies at the end of the roadmap described in the mission statement. Values showcase the toolbox of qualities that allow an organization to fulfi ll its mission and achieve its vision.
The Ankeny City Council has determined the City’s mission, vision and value statements. Below are the offi cial statements approved for use:
Mission: The City’s mission is to provide high quality municipal services, excellent customer service and sound fi scal management. We engage our community, producing a greater quality of life and are advocates for Ankeny, protecting the community’s interests.
Vision: ANKENY 2022 has a small hometown feel and great community spirit.
ANKENY residents enjoy a safe community, an active lifestyle, easy movement and access to the area.
ANKENY is an environmentally sensitive and sustainable city with a vibrant town center and is a regional business center.
ANKENY – bringing it all together.
PAGE 2 CITY OF ANKENY GRAPHIC STANDARDS PREPARED: JUNE 2009
Ankeny residents have many positive impressions about their community. When asked, they describe a sense of belonging, an ability to make a difference through participation in many city/civic organizations and activities, a place for businesses to make a difference, an exceptional quality of life, and reference many examples of community pride. These diverse attri- butes converge in the brand promise of Ankeny and are duly represented in the tagline: Bringing it all together. The tagline embodies the efforts of the City to provide thoughtful planning for growth, as well as the quality of life amenities that are all accessible in one, singular community.
LOGO The logo further reinforces these attributes: a col- lection of cooperative forces that create the whole. Its multi-colored palette and multi-sectioned nature suggest several different areas working in concert with one another for the greater good, to create a more meaningful image.
Those who view the logo for the fi rst time will likely interpret it differently — some see the “geography” of the area represented; others see complementing pieces forming a singular shape; and others see an “A” represented. All of these reactions are valid. Residents will assign their own expla- nations for what makes sense to them. And over time, they will begin to discover new meanings that enrich their under- standing of all the City has to offer.
The rough lines give the mark energy, cutting through the area to defi ne these areas while creating an abstract letter “A.” The mark is housed within a hard-edged box, in contrast to the line work, in order to give it a more uniform and fi nished ap- pearance on its perimeter.
The red color is predominant in order to best punctuate the energy throughout the Ankeny community and the strides that it is making now and will continue to make as it progresses forward. The blue and green colors complement in that they don’t defi ne the palette as a warm palette or a cool palette. The three colors work together to be comprehensive but are subtle enough in tone that they don’t suggest a “rainbow.”
The typefaces used in the logo are more classic in form, providing an appropriate contrast with the abstract nature of the visual mark that the type is paired with. This helps make the mark more timeless – providing a logo that can grow with the community and not be dated within a matter of years.
NOMENCLATURE
Nomenclature: a system of names assigned to objects or items in a particular group.
TAGLINE The tagline expresses how the City wants to be perceived by both internal and external audiences. The tagline is often com- bined with the logo for even greater impact. The tagline can be used with the logo or seperately.
Below are two examples of how the tagline could be used graphically:
■ bringing it all together
TAGLINE USED WITHIN LOGO TAGLINE USED ALONE - BACK OF BUSINESS CARD -
SECTION I PAGE 3 CITY OF ANKENY GRAPHIC STANDARDS PREPARED: JUNE 2009
LOGOS FULL-COLOR, WITH “CITY OF” (3- OR 4-COLOR)
The preferred logo choice for most applications is the full-color version, which is available in both 3- and 4-colors. The logo may be reversed out of a solid background color, preferrably red.
FULL-COLOR, WITHOUT “CITY OF” (3- OR 4-COLOR) Versions also exist both with and without the words “city of” incorporated into the logo. When a communication is sent to a third party outside of Ankeny, the “city of” version should always be used. Internal communications may use the version without the “city of” tag on it. FULL-COLOR, STACKED (3- OR 4-COLOR)
Community partners (not the City of Ankeny) will always use the logo without the “city of” tag. The full logo should not be used at a size smaller than 1.5” wide.
USAGE EXAMPLES City Stationery products ...... Use “City of” version Materials partnered with Chamber ...... Use without “city of” Joint event with Ankeny Schools ...... Use without “city of” City email tag ...... Use “City of” version Print ad for Fire Prevention Week ...... Use “City of” version (see Fire Dept section for more info)
TAGLINE USAGE The logo MAY be used without the tagline when appropriate.
PAGE 4 CITY OF ANKENY GRAPHIC STANDARDS PREPARED: JUNE 2009
LIMITED-COLOR USES LOGOS
1-COLOR BLACK Certain applications may require (SOLID) a logo with limited-color. Specifi c versions exist for use in such situations.
1-COLOR BLACK (MULTI-TONE)
1-COLOR RED
1-COLOR WHITE (REVERSED)
PARTIAL USE OF LOGO The square element, or “bug,” of the logo may be used on its own on special applications. Any other alterations of the colors, type styles, confi gurations, etc. of the logo are unacceptable.
Only the Public Relations Offi ce may modify or create supplemental designs for both the “A” illustration and color use.
ANKENY “BUG” GRAPHIC
EXAMPLE OF MODIFIED ARTWORK USE (COVER OF THIS BOOK) VARIATIONS OF LOGO The Public Relations Offi ce may develop other iterations of the City brand in unique circumstances. These unique applications of the brand will be determined by the Public Relations Offi ce. go green
PAGE 5 CITY OF ANKENY GRAPHIC STANDARDS PREPARED: JUNE 2009
LOGOS - INCORRECT USES GENERAL LOGO MISUSES These examples illustrate incorrect use of the logo for printed and online applications. While each example depicts only one version of the logo, the principles apply to all variations. Always use the original logo artwork. INCORRECT INCORRECT • Do not use artwork that is (VERTICAL OR HORIZONTAL DISTORTION) (PLACING ON A COMPLEX BACKGROUND) distorted or out of focus. • Do not modify the spacing of the letters. • Do not place the logo on visually distracting backgrounds. City of • Do not screen or texture. Ankeny • Do not place at an angle bringing it all together or apply effects.
• Do not use a different type INCORRECT INCORRECT style of weight. (APPLYING EFFECTS) (ALTERING TYPE STYLE) • Do not alter colors.
INCORRECT INCORRECT (ALTERING COLORS) (ALTERING OPACITY)
PAGE 6 CITY OF ANKENY GRAPHIC STANDARDS PREPARED: JUNE 2009
BRAND COLORS
BASE COLORS The following colors are those used to create the Ankeny logo for print materials and Web development.
The middle of the bug is created using a 50% screen of PMS 375 Green. For instances requiring spot color, when a tint is not acceptable RED BLUE (such as embroidery), PMS 366 PMS 1797 C PMS 3015 C Green may be used in place of the C=0 M=100 Y=99 K=4 C=100 M=30 Y=0 K=20 R=229 G=28 B=36 R=0 G=97 B=162 Green Tint. HEX #E51C24 HEX #0061A2
GREEN GREEN TINT (CENTER SECTION OF LOGO BUG) PMS 375 C 50% OF PMS 375 C C=41 M=0 Y=78 K=0 C=41 M=0 Y=78 K=0 R=144 G=197 B=82 R=199 G=226 B=168 HEX #90C552 HEX #C7E2A8 BLUE PMS 3015 C
ALTERNATE COLOR GREEN PMS 375 C
GREEN TINT 50% OF PMS 375 C
GREEN (TINT ALTERNATE) PMS 366 C C=20 M=0 Y=44 K=0 R=208 G=228 B=166
RED PMS 1797 C EMBROIDERY COLORS
VENDOR: COMPETITIVE EDGE RED: 1037 (MADEIRA) BLUE: 2388 (ROBINSON ANTRON) GREEN: 1950 (MADEIRA) GREEN TINT: 1168 (MADEIRA)
PAGE 7 CITY OF ANKENY GRAPHIC STANDARDS PREPARED: JUNE 2009
OFFICIAL TYPE / FONTS
The typeface and type size, used Below are font guidelines to follow when creating printed and online materials. Font with a passage, can communicate size and leading is determined on a project-by-project basis. as much to the reader as the The entire family of the fonts Sabon, Helvetica Neue, and ITC Franklin Gothic can be words themselves. Type helps used; however, the fonts listed to the right are preferred. establish a mood, attract attention and promote visual harmony. As The brand colors only may be used in sidebar information, titles and headlines. such, consistency in type usage is When color is used, Pantone colors 1797 (red) and 3015 (blue) are preferred over as important to the City’s branding the use of Pantone 375 (green). program as it is for any other graphic element. Headlines and titles may appear in all caps.
The City’s graphic identity BODY COPY (BLACK ONLY) system includes the Helvetica and Sabon type families, with Lorem ipsum dolor sit amet, specifi c typefaces within each consectetuer ekl adipiscing elit. family dedicated to specifi c Phasellus tempus a tht posuere SABON uses. Rigourous adherence to turpis mi, aliquam eu, lobortis ROMAN type standards will help the City eu, cursus a, magna. maintain a unifi ed brand.
SIDEBAR INFORMATION (BLACK, PANTONE 1797, 3015 OR 375)
Lorem ipsum dolor sit thie a amet, consectetuer ekl adipiscing akgelit. HELVETICA NEUE Phasellus tempus agh tht posuere 57 CONDENSED turpis mi, aliquam eu, lobortis eu, cursus a, magna.
HEADLINES, TITLES, ETC. (LIMIT USE, ALL CAPS ALLOWED) (BLACK, PANTONE 1797, 3015 OR 375)
HELVETICA NEUE Lorem ipsum dolor a sit. LOREM IPSUM DOLOR A SIT. 57 CONDENSED HELVETICA NEUE Lorem ipsum dolor a sit. LOREM IPSUM DOLOR A SIT. 77 BOLD CONDENSED
ITC FRANKLIN GOTHIC Lorem ipsum dolor a sit. LOREM IPSUM DOLOR A SIT. BOOK
ITC FRANKLIN Lorem ipsum dolor a sit. LOREM IPSUM DOLOR A SIT. GOTHIC DEMI
PAGE 8 CITY OF ANKENY GRAPHIC STANDARDS PREPARED: JUNE 2009
STATIONERY ITEMS BUSINESS CARDS
The business cards have been 4-color logo designed in an attractive two-sided with tagline Name & Title, layout, printed in 4-color. The only offi cial credits Direct phone number, cell exception to the color rule is for phone (if city-owned) and email address the Police Department. (See page Section II for more detail.) Their cards are printed with black ink on JOHN DOE, P.E. 220 West First St Employee building City Engineer one side only. Ankeny, IA 50023 location, phone, fax 515.963.5555 direct phone 515.963.3550 phone and web address. 515.208.5555 mobile 515.963.3535 fax [email protected] www.ankenyiowa.gov The address and general contact information (in blue, on the right) is BUSINESS CARD - FRONT dependent upon what building the person is located in. If the person carries a city-owned cell phone, FOUR COLOR BUSINESS CARD that number will appear on their business cards. If the person only Paper: 100# cover Avon Brilliant White Classic Crest ■ bringing it all together carries a personal cell phone, they Size: 3.5” x 2”, 2-sided can choose if it is included. Colors: 5/5 (4C Process + PMS 1797) Bleeds: Yes
Special Note: In the interest of presenting a clear, consistent and BUSINESS CARD - BACK professional identity, the offi cial City logo is the only brand identity that can be printed on stationery.
ONE COLOR BUSINESS CARD
Paper: 100# cover Avon Brilliant White JANE SMITH Classic Crest 411 SW Ordnance Road Lieutenant Ankeny, IA 50023 Size: 3.5” x 2”, 1-sided Ankeny Police Department 515.289.5240 phone Colors: Black, 1 color 515.289.XXXX direct phone 515.289.9124 fax Bleeds: No [email protected] www.ankenyiowa.gov
BUSINESS CARDS PRINTED IN BLACK & WHITE LIMITED TO POLICE ONLY
PAGE 9 CITY OF ANKENY GRAPHIC STANDARDS PREPARED: JUNE 2009
4-color logo with tagline STATIONERY ITEMS LETTERHEAD
The offi cial City letterhead includes six different versions, per the building location. (Exception - Otter Creek Golf Course, see page 30 ) August 14, 2008
Jack Jones, Principal All locations must purchase Jones Consulting International letterhead from the same vendor, 1111 Westgate Avenue which will be quoted annually for the Chicago IL 60066 best price. Dear Jack: Congratulations on your fi rm’s recognition by Midwest Real Estate News. My assistant and I plan to be in Chicago September 3 - 5. While we are there, we would appreciate the op- portunity to meet with you or another representative of Robinson Consulting. Unless a color match to the logo can be made, only black ink should be The City of Ankeny- in the northeastPublic part of the Des Moines Metro- is Iowa’s fastest growing community. More businesses are choosing Ankeny for its excellent location at I-35 and I-80 used for correspondence. between Ames and Des Moines and for the superior access to workforce that this commu- nity delivers. The City has an aggressive capital improvement plan to ensure that the infra- structure is in place to accommodate our growing residential and commercial populations. There are three major projects underway that we would like to discuss with you. Crosswinds Special Note: In the interest of Business Park is aServices 450 acre business park adjoining the I-35/I-80 intersection. Prairie Trail presenting a clear, consistent and is a 1,000 acre new urbanist development with residential, offi ce, fl ex space, school and recreational uses centered around a classic Iowa town center. Metro North Business Park is professional identity, the offi cial adding another 130 acres of professional business park space fronting on I-35. City logo is the only brand identity that can be printed on stationery. In our time with you,Building we would appreciate hearing your comments and perspective on these projects. We would also like to discuss the value that the City of Ankeny’s sites, buildings In addition, the department name and incentives can bring to you and your clients. I will call you to follow up on this letter in should only appear within the body the coming week. Thanks in advance for your consideration of our request to meet with you. of the text, not as an additional Sincerely, graphic element.
Tom Smith Director of Economic Development PRINTER SPECS size: 8.5” x 11” with bleeds ink: 4/c process 1/s City of Ankeny ɵ 220 West First Street ɵ Ankeny, IA 50023 ɵ www.ankenyiowa.gov stock: 24# Avon Brilliant White Classic Crest Public Services fi nish: trim, box & deliver Department name Building address only used in body of letter text
Non-brand color INCORRECT USAGE Kirkendall Public Library 1220 NW Prairie Ridge Drive Ankeny, Iowa 50023 515-965-6460
Address seperate at the top of page Public Services Building
City of Ankeny ɵ 220 West First Street ɵ Ankeny, IA 50023 ɵ www.ankenyiowa.gov
PAGE 10
CITY OF ANKENY GRAPHIC STANDARDS PREPARED: JUNE 2009
bringing it all together all it bringing ■
STATIONERY ITEMS City Hall 410 West First St Ankeny, IA 50023 ENVELOPES www.ankenyiowa.gov
As with letterhead, the offi cial City letterhead includes six different versions, per the building location. (Exception - Otter Creek Golf Course, ENVELOPE - #10 REGULAR see page 30) There are also four PRINTED IN FOUR COLOR, varieties, depending upon the WITH BLEED ON RED FLAP needs of the department ordering materials.
City Hall 410 West First St All locations must purchase items Ankeny, IA 50023 www.ankenyiowa.gov from the same vendor, which will be quoted annually for the best price.
Unless a color match to the logo can be made, only black ink should be ENVELOPE - #9 WINDOW used for correspondence. PRINTED IN FOUR COLOR, NO BLEED
Special Note: In the interest of presenting a clear, consistent and City Hall 410 West First St professional identity, the offi cial Ankeny, IA 50023 www.ankenyiowa.gov City logo is the only brand identity that can be printed on stationery. In addition, the department name should only appear within the body of the text, not as an additional graphic element. ENVELOPE - #10 NO WINDOW PRINTED IN FOUR COLOR, USED FOR MASS MAILINGS ONLY (50+ PIECES) PRINTER SPECS PURCHASE LIMITED TO CERTAIN CITY DEPARTMENTS sizes: #10 with red fl ap, w/ bleeds #9 envelope, no fl ap
City Hall #9 envelope, windowed 410 West First St Ankeny, IA 50023 www.ankenyiowa.gov 9” x 12” mailing envelopes ink: 4/c process 1/s stock: 24# Avon Brilliant White Classic Crest fi nish: trim, box & deliver
ENVELOPE - LARGE 9” x 12” MAILER PRINTED IN FOUR COLOR NO BLEED, LIMITED QUANTITIES DUE TO PRICE PAGE 11 CITY OF ANKENY GRAPHIC STANDARDS PREPARED: JUNE 2009
STATIONERY ORDER FORM - SUBMITTED TO PURCHASING
Submit by Email
Stationery & Business Card Orders
As of September 2008, all stationery and busi- Location ness card orders need to go through Sandy City Hall 410 West First Street McClure in Purchasing. To streamline the pro- Public Services 220 West First Street cess and guarantee the lowest price, we have established a yearly contract with a local printer. Police Department 411 SW Ordnance Rd • Prices valid Sept 2008 - August 2009 Fire Department 120 NW Ash Drive • Form & PO must accompany all orders Parks & Recreation 210 South Ankeny Blvd • All materials will be delivered to City Hall. Kirkendall Library 1210 NW Prairie Ridge Drive • Most items arrive in a week to 10 days. Otter Creek 14104100 NE 36thOtter StCreek Drive
Letterhead Mailing Labels Quantity Price Quantity Price
City of Ankeny City of Ankeny 410 West First St 410 West First St Ankeny, IA 50023 Ankeny, IA 50023 500 sheets $221 www.ankenyiowa.gov www.ankenyiowa.gov 100 sheets $360
1000 sheet $273 City of Ankeny City of Ankeny 410 West First St 410 West First St Ankeny, IA 50023 Ankeny, IA 50023 www.ankenyiowa.gov www.ankenyiowa.gov 2500 sheets $415
City of Ankeny City of Ankeny 410 West First St 410 West First St Ankeny, IA 50023 Ankeny, IA 50023 5000 sheets $676 www.ankenyiowa.gov www.ankenyiowa.gov 10,000 sheets $1261
City of Ankeny ɵ 220 West First Street ɵ Ankeny, IA 50023 ɵ www.ankenyiowa.gov Envelopes #10 Envelope Quantity Price #9 Windowed Quantity Price with Red Flap 500 envelopes $324 Envelope 500 env (1 box) $195
City Hall bringing it all together all it bringing ɵ 410 West First St Ankeny, IA 50023 1000 envelopes $491 www.ankenyiowa.gov City Hall 1000 env (2 boxes) $234 410 West First St Ankeny, IA 50023 www.ankenyiowa.gov 2500 envelopes $955 2500 env (1 case) $325 5000 envelopes $1750 10,000 envelopes $3320
Large 9 x 12 Mailing Envelopes #10 Envelope Quantity Price For Mass Mailing ONLY City Hall 410 West First St Ankeny, IA 50023 Quantity Price www.ankenyiowa.gov 500 env (1 box) $256
City Hall 410 West First St Ankeny, IA 50023 500 envelopes $221 www.ankenyiowa.gov 1000 env (2 boxes) $332 1000 envelopes $271 2500 env (1 case) $513
Business Cards Be sure to note if person has any special certiÀ cations such as P.E. or CPA. Name: Quantity is 250 per box CARL METZGER 410 West First St City Manager Ankeny, IA 50023 515.965.6415 direct phone 515.965.6400 phone Title: 1 Name/box $87.37 515.208.4682 mobile 515.965.6416 fax [email protected] www.ankenyiowa.gov Direct Phone #: 2 Names/boxes $120.74 Cell Phone # (if city owned) $60.37 each box ɵ bringing it all together Email address: 4 Names/boxes $190.28 Main Building location: $47.57 each box
Department Legislative/City Council PO # Purchasing Agent Date Needed RUSH yes Date Received ofÀ ce use
PAGE 12 CITY OF ANKENY GRAPHIC STANDARDS PREPARED: JUNE 2009
PATCH & ANKENY BRAND USAGE
Within the city, there are several division/departments that utilize their own logo that is also familiar to the public. SInce the department is under the umbrella of city services, the individual logos are considered secondary identifi ers within the City branding efforts.
When a secondary identifi er needs to be linked to the City logo, the secondary identifi er must be far enough apart so as not to appear grouped. The City logo must be placed prominently at the top or bottom of the piece on the cover or front, where it isn’t overshadowed by other elements. When color becomes an issue, utilize the department logo in color and the City brand logo in black & white or reverse white.
Contact Public Relations to determine appropriate use of department names or secondary identifi ers with the City logo.
IN THIS SECTION
POLICE PATCH THE PINNACLE CLUB ANKENY POLICE DEPARMENT @ OTTER CREEK GOLF COURSE
A N K E N Y FIRE
R E S C U E
I O W A
FIRE PATCH TIN CUP BAR & GRILLE ANKENY FIRE DEPARMENT @ OTTER CREEK GOLF COURSE
Otter Creek Golf Course
OTTER CREEK GOLF COURSE CASCADE FALLS AQUATIC CENTER ANKENY PARKS & RECREATION
SECTION II PAGE 13 CITY OF ANKENY GRAPHIC STANDARDS PREPARED: JUNE 2009
ITEMS USING SECONDARY IDENTIFIER - PLACEMENT EXAMPLE
INTEGRATED PATCH & BRAND USE FIRE DEPARTMENT NOTECARDS EXTERNAL DISTRIBUTION
FRONT BACK
A N K E N Y FIRE
R E S C U E
I O W A
When a secondary identifi er needs to be links to The City logo must be placed the City logo, the secondary identifi er must be far prominently at the top or bottom enough apart so as not to appear grouped. of the piece on the cover or front, where it isn’t overshadowed by other elements.
When color becomes an issue, utilize the department logo in color and the City brand logo in black & white or reverse white.
PAGE 14 CITY OF ANKENY GRAPHIC STANDARDS PREPARED: JUNE 2009
PATCH & ANKENY BRAND USAGE
The Ankeny public safety (police and fi re) use their uniform patch as a symbol of their public service to the Ankeny community. In recogni- tion of this time-honored tradition, the patch may be used as a second- ary identifi er in accordance with the following graphic standards: POLICE PATCH COLOR POLICE PATCH use of patch only, integrated use of patch and Ankeny brand or just the BLACK & WHITE Ankeny brand.
Digital fi le formats should be used N K E N Y at all times. A A N K E N Y IRE F FIRE R E 3 S & C 4 U $ E 6 &
I O W A I O W A
FIRE PATCH COLOR FIRE PATCH BLACK & WHITE
ANKENY BRAND COLOR
ANKENY BRAND BLACK & WHITE
PAGE 15 CITY OF ANKENY GRAPHIC STANDARDS PREPARED: JUNE 2009
POLICE PATCH ONLY
Applications that will bear only the patch artwork include those that are internal to the department, those that go through the law enforcement or court systems, or forms that are distributed to a specifi c person or persons for record keeping. POLICE PATCH COLOR POLICE PATCH Internal Departmental Applications BLACK & WHITE Police patch appears in black, upper left corner • Animal Detention/Bite Report
AnkenyPoliceDepartment • Return of Service/Notice of CrimeSceneInvestigationDivision DeathSceneInvestigationChecklist Abatement Section1SCrimeSceneInformation ec1ͲA ANKENY CASE # Department: AnkenyPoliceDepartment Offense: Date: Case#: • Request for Audio or Video Location: City: Ankeny County: Polk State: Iowa
TimeNotified: TimeArrived: NotifiedBy: Information RETURN of SERVICE OfficerinCharge: FirstOfficeratScene:
• Compliance Checklist/Worksheet I, , a peace officer with the City of Ankeny, Iowa Police Department did personally SceneSecurity Sec1ͲB serve a NOTICE to ABATE from the City of Ankeny, Iowa and addressed to the owner Wasscenesecured: Yes No and/or tenant(s) in possession of in Ankeny, Polk County, Iowa. Method: Officers Barrier Tape Other Describe: • Crime Scene Investigation Form SceneSecurityLogStarted: Yes No StartedBy: SERVICE RECORD OfficerEntryLogStarted: Yes No StartedBy:
• Daily Observation Report SearchWarrantInformation Sec1ͲC Mr Mrs Ms SearchWarrantNeeded: Yes No Consent First name Middle initial Last name ObtainedBy: Date: Time: County/DistrictAttorney: Judge: • Juvenile Waiver & Parental Yes No County/DistrictAtty.AtScene: Street address: County/DistrictAttorney: City: State: TimeArrived: TimeDeparted: Consent Form Served on the day of the month of , in the year . Remarks
• Investigative Report Summary Officer’s name (please print)
• Intelligence Report ______Officer’s signature Date
• Exemplary Performance Notice Ankeny Police Department case number
• Third Property Release Form CompletedBy:
211SWWalnutStreetƔAnkeny,Iowa50023ƔPhone:515Ͳ965Ͳ6440ƔFax:515Ͳ289Ͳ9124 • Memorandum of Conversation 211 SW Walnut Street Ɣ Ankeny, Iowa 50023 Ɣ Phone: 515-965-6440 Ɣ Fax: 515-289-9124 1 • Lead Sheet • Property & Evidence Sheet FORM EXAMPLES • Public Presentation / Activity Report PATCH APPEARS IN BLACK, UPPER LEFT CORNER • Ride-Along Program Evaluation • Employee Written Reprimand • Vehicle Repair Report • Traffi c Patrol Report (Grants)
Police patch appears in color or black on the cover, depending on how the piece is reproduced. • Ankeny Police Department Rules & Regulations Book • Ankeny Police Department Policy Book Rules Rules and and Regulations Regulations
BOOK EXAMPLES PATCH APPEARS IN BLACK OR COLOR
PAGE 16 CITY OF ANKENY GRAPHIC STANDARDS PREPARED: JUNE 2009
POLICE PATCH ONLY Initial Incident IOWA Case Number: Supplemental INCIDENT REPORT ORI: IA0770100 Legal or State System Documents Reported By: victim Address (Street, State, Zip) Phone / Cell & Home: Reported (day,date,time) V Victim Sequence Name (Last, First, Middle): Address (Street, City, State, Zip): Phone / Cell/Home: I # ANKENY CASE # Type of Victim (Check only one): C I - individual B - business R - religious O - other F - financial G - government S - society-public U - unknown T SUSPECTED CHILD ABUSE REPORTING FORM R - resident W - white I - indian F - female DOB or Age: H - Hispanic SOC/OLN/OLS: I N - non resident B - black A - asian M - male N- non-Hispanic This form may be used as the written report which the law requires all mandated reporters to file with the U - unknown U - unknown U - unknown U - unknown Police patch appears in black, M Type of injury (check up to five): M- minor injury (bruises, abrasions, minor lacerations, sprains) Department of Human Services, following an oral report of suspected child abuse. Fill in all available information under each category. Submit the completed form to the local office of the Department of L - severe lacerations S - scalds/burns I - Possible internal B - broken bones/skull fracture T - loss of teeth O - other major injury U - unconsciousness N - none Human Services. Date Occurred Time Occurred Day of Week: Special Reports: Bias Crime I From: To: From: To: S M T W Th F Sa Domestic Abuse LEOKA upper left corner or not at all FAMILY INFORMATION Offense # Offense State/CityStatute UCR Offense Code Activity Status Location* Weapon type(s) N A-attempted Name of Child: Age: Date of Birth: C-completed C A-attempted C-completed Address: • Iowa Incident Report or Arrest Form I A-attempted C-completed Phone: School: Grade Level: Location (s) of Offense (s): D 01 Air/Bus/Train Terminal 08 Department/Discount Store 15 Jail/Prison 22 School/College 27 Farm Name of Parent Phone (if different from 02 Bank/Savings & Loan 09 Drug Store/Dr. ‘s Office/Hospital 16 Lake/Waterway 23 Service/Gas station 28 Farm • Iowa Department of Transportation or Guardian: child’s): 03 Bar/Night Club 10 Field/Woods 17 Liquor Store 24 Specialty Store (TV, Fur, 29 Other Farm E 04 11 Government/Public Building 18 Parking 25 Other Unknown 05 Commercial/Office 12 Grocery/Supermarket 19 Rental/Storage 26 Park Address (if different from child’s): 06 Construction Site 13 Highway/Road/Alley 20 Residence/Home *if #14 or #19 are indicated, N 07 Convenience Store 14 Hotel/Motel/etc.* 21 Restaurant specify number of units entered Other Children in the Home: Type of Weapon/Force Involved 11 - firearm (type not stated) 12 - handgun 13 - rifle 14 - shotgun 15 - other firearm License Plate Return Form 20 - knife/cutting instrument 30 - blunt object 11A - automatic firearm 12A - automatic handgun 13A - automatic rifle 14A - automatic
T 15A - other auto firearm 35 - motor vehicle 40 - hands, fists, feet, etc. 50 – 60 - explosives 65 - fire 70 - narcotics/drugs 90 - other 95 - unknown 99 - none NAME BIRTH DATE CONDITION Method ofEntry: F - forcible N- no force Point of Entry: door window roof other Loss Code Property LIC LIS LIY LIT VIN # # Stolen # Received • Iowa Department of Human Services V Code E Color Year Make Model Style Date of Recovery Estimated Value H
Loss Property Estimated Item stolen, seized, burned, lost, found, or destroyed Estimated Date of P Code Code Quantity Include Make, Model, Size, Type, Serial #, Color, etc. Value Recovery
Suspected Child Abuse Reporting
R
INFORMATION ABOUT SUSPECTED ABUSE: In this section, indicate the date of suspected abuse, O Form the nature, extent and cause of the suspected abuse, the person(s) thought to be responsible for the Loss TOTAL suspected abuse, evidence of previous abuse, and other pertinent information needed to conduct the P Codes: 1- none 2 - burned 3- counterfeited 4 -damaged/destroyed 5- recovered 6 - seized 7- stolen 8 -U VALUE k investigation. Narrative:
• Polk County Juvenile Court Referral E REPORT INFORMATION: R Property Codes: 13 firearms 26 radios/TVs/VCRs 36 tools 54 other farm Name and Title or Position: 01 aircraft 14 gambling equipment 27 recordings/audio/visual 37 Trucks 55 grain 02 alcohol 15 heavy construction/ 28 recreational vehicles 38 vehicle parts/accessories 56 cattle T 03 automobile industrial equipment 29 structures - single 39 watercraft 57 hogs Form Office Address: 04 bicycles 16 household goods occupancy dwelling 50 tractors 58 all other livestock 05 buses 17 jewelry 30 structures-other dwelling 51 combines 97 special category Phone: Relationship to Child: Y 06 clothes/furs 19 merchandise 31 structures - other 52 other farm machinery 98 pending inventory 07 computer software/ 20 money commercial business 53 farm chemicals 99 other hardware 21 negotiable instruments 32 structures - industrial/ ______08 consumable goods 22 non-negotiable manufacturing Complainant/Reporting Party (signature) • Medical Speciman Request Form Signature of Reporter Date 09 credit/debit cards 23 office-type instruments 33 structures - public/ 10 drugs/narcotics 24 other motor vehicles community 11 drug/narcotic equipment 25 purses/handbags/wallets 35 structures - other 211 SW Walnut Street Ɣ Ankeny, Iowa 50023 Ɣ Phone: 515-965-6440 Ɣ Fax: 515-289-9124
FORM EXAMPLE FORM EXAMPLE PATCH APPEARS IN BLACK, NO PATCH UPPER LEFT CORNER Document with no patch. Form Document with patch. Completed is universal for law enforcement by and in reference to a specifi c throughout the state. Ankeny case and then sent to State of Iowa for processing.
ANKENY CASE # ANKENY CASE #
REQUESTRE TO MEDICAL PERSONNELL REQUEST TO MEDICAL PERSONNELNEL
TO:TO: DATE: TO:TO: DATE:TE: (Name of Licensed Physician, Physician’sPhysician (Name of Licensed PhysiciaPhysician,iciaan, Physician’sPhys Assistant, Technologist, or Registered NursNurse) TIME:ME: Assistant, Technologist,ologis or ReRegisteredRegegistered Nurse) TIME:TIME PLACE: PLACE:
I, , having had reasonablereasonsonable causee to believe I, , havingvingng hahadd reasonabrereasonablereaeasonababablble causcausee to bebelieveeveve (Name of Law Enforcement Officer) (Name of LaLaw Enforcementnforcemen Officer) that operated a motor vehicleve in this State that operatedperated a motomotorotor vehicleve e in thiss StatSState (Name of Accused)used) (Namem of Accused)Accus while under thee influence off ana alcoholic beveragebeverage or other drugdru orr a combinationco of whilee underu der the influenceinfluennfluenceencee of an alcoholicalalcohooliclic beveragebeveragerage oro othero drugrugug orr a combinationbina o of
such substances, anddha hhaving (check appropriate space): such substances,ub tancancces, anaandnd havingg (check appropriateppropriat spspaspace):e):
reason under Iowa Codee SectionS 321J.6 (Implied ConsentConsonsent to test statute) reasonasonon uunder IowaIo Code Section 321J.6 (Impliedd ConsentC sent tot testest statute)atute
a Search Warrant a Searche rch Warrant
To request a withdrawal of body substances,substancess, ddoo herebyhe request that a specimen of To request a withdwithdrawal of body substances,sububstanc do hereby requestst tthat a specimenpeci e of
thethe accused’saccused’s blood / urine be withdrawithdrawn/takentaken for chemchemicalical ttestest of teststests ththereofereof the accused’ss icalica testt of testss thereof
for the purpose of determining the alcoalcohol concentrationn of tthehe accused’s bblood.lood. for the purposee of determiningde rmrminmininng thehe alcoholalccohhol hee accusaccused’sed’s blood.o
______(Signature of Physician, Physician’s Assistant,Assi (Name of Officer Making Request)est) (Signature of Physician, Physician’sPhysician’P sicianan Assistant,istaant (Name of OfficerOffice Makingaking RequeRRequest)uest) Assistant, Technologist, Registered NuNurse, that Assistant, Technologist, RegisRegisteredRe steredste Nurse, thatat RReceivedeceived request.request.)) RReceivedeceived request.request.))
______(Off(Officialicial TitleTitle)) (Official Title)
211 SW Walnut Street Ɣ Ankeny, Iowa 50023 Ɣ Phone: 515-965-6440 Ɣ Fax: 515-289-9124 211 SW Walnut Street Ɣ Ankeny, Iowa 50023 Ɣ Phone: 515-965-6440 Ɣ Fax: 515-289-9124
INCORRECT INCORRECT PLACEMENT OF PATCH PATCH USED AS A BACKGROUND, TRANSPARENT GRAPHIC OR WATERMARK
PAGE 17 CITY OF ANKENY GRAPHIC STANDARDS PREPARED: JUNE 2009
INTEGRATED PATCH & BRAND USE
Graphics will be used in black and white ANKENY POLICE format.
OUR
LIBERTIE S
R WE WEIGH PRIZE UR T O D N WE IOWAA WILL M AINT A IN Applications, both print and digital, that EST 1903 IOWA could bear both the patch and Ankeny brand include, but not limited to: • Press Releases • Brochures, reports, marketing pieces or other external When used in conjuction with the patch, the City of Ankeny brand and the communications patch will both be in black or reverse white and relative to each other in size.
October 19, 2009
ANKENY POLICE REMIND YOUNGSTERS TO BE SAFE AND BE SEEN THIS HALLOWEEN
Contact: Captain Arnie Porath Ankeny Police Department 515.289.5240 [email protected] ANKENY, Iowa (October 19, 2009)– The City of Ankeny’s Beggar’s Night is Friday, October 30 between the hours of 6 – 8 p.m. Although every attempt is made to keep sidewalks and streets safe, it is important for both parents and drivers to use extra caution during this annual event. In fact, children are four times more likely to be hit by a vehicle on Halloween than any other night of the year.
Here are some basic safety tips that will make everyone safer: • Designate an adult to accompany children at all times and designate a return time • Remind children to stop and assure it is safe before crossing the street • Carry a flashlight to allow your child to see and be seen • Children should never go into a residence unless the parents know the residents • Children should wear light colored costumes; if that is not possible, reflective wrist and ankle bands are a good alternative • Apply face paint instead of wearing a mask to make sure vision is not obstructed • Purchased or handmade costumes should be flame retardant • If unable to accompany them, know the area they will be going and provide a cell phone in case of emergencies • Parents should examine all items before children consume them and make sure they are all commercially made (vs. homemade or items appearing to be tampered with).
For residents who will be distributing goodies, please light up your front door area indicating “beggars” are welcome. Be sure the sidewalk or path to the door is clear of debris or plants that might impair their walking.
For more information about safety, contact the Ankeny Police Department at 289-5240.
1
INTEGRATED PATCH & BRAND USE PRESS RELEASE
Will have both the city brand in the upper left and the police patch in the contact area.
PAGE 18 CITY OF ANKENY GRAPHIC STANDARDS PREPARED: JUNE 2009
INTEGRATED PATCH & BRAND USE EXCEPTIONS 2007
Patch is used in color or black and white, ANNUAL the Ankeny brand will be used in black and white or reverse white. REPORT A Tradition of Service and Integrity Applications that are included in this exception are: • Annual Report • Note cards
INTEGRATED PATCH & INTEGRATED PATCH & BRAND USE EXCEPTION BRAND USE EXCEPTION ANNUAL REPORT NOTECARDS
The Ankeny brand must be present on the report cover and its applica- tion approved by the Public Rela- tions Department before printing.
NEWS RELEASE CONTACT: Captain Arnie PoraPorath Ankeny Police DepartmentDepartm 515.965.6440 [email protected]
SpecialSpe Eventnt ND YOUNGTERS TO BE SAFE, BE
ANKE (October 13, 2008) — The City of Ankeny’ss Beggar’s Night is Thursday, Liquor Licensecense October 30 between the hours of 6 – 8 p.m. AlthoAlthoughgh every attempt is made to keep sidewalks and streets safe, it is important for both parents andd driverddriversvers to use extra caution during this annual event. Inn fact, children are four times more likely too beb hit by a vehicleveh on Halloween than any other night of InformationInformmatation the year.ear.
Here are some basic safety tipsps thatt will make everyone safer: • Designatee an adultadu to accompany children at all times and designatdesignatenate a return time • Remind childrenhildrenen to stop and assure it is safe before crossing thehe streets • Carry a flashlight too allowa your child to see and be seen What you needed tot • Childrenhildren should never go intoi a residence unless the parentspar know the residents kknow before andan after • Children should wear light colorcoloredolored costumescostumes;; if thatat is not possible, reflective wrist and ankle bands are a good alternativalternativeative fi ling a licenlicensecense request • Apply face paint instead of wearing a maskmask to make sure vision is not obstructed withhth the State and • Purchased or handmade costumes shoshould be flame retardant CityC of Ankeny. • If unable to accompany them, know the area theyey will be going and provide a cell phone in case of emergenciese • Parents should examine aall items before children consumee them and make sure they are all commercially made ((vs. homemade or items appearing to be tampered with).
For residents who will bbe distributing goodies, please light up your front door area indicatingndicating “beggars” are welcwelcome. Be sure the sidewalk or path to the door is clear of debris or plantsants that might impair their walking.wa
For mmore information about safety, contact the Ankeny Police Department at 965-6440. ###
INCORRECT INCORRECT PLACEMENT OF PATCH, EQUAL IN SIZE AND CAN- PLACEMENT OF PATCH, EQUAL IN SIZE AND CAN- NOT BE VERTICALLY OR HORIZONALLY ALIGNED NOT BE VERTICALLY OR HORIZONALLY ALIGNED
PAGE 19 CITY OF ANKENY GRAPHIC STANDARDS PREPARED: JUNE 2009
USE OF ANKENY BRAND ONLY
Applications, both print and digital, that MY NAME HERE Position Title Here (p) 111.222.333 (f) 444.555.666 bear no patch, only the Ankeny brand MEMORANDUM [email protected] TO: include: FROM: DATE:
• Faxes & Memos - use template RE: bringing it all together all it bringing
built in Word or printed ■
City Hall stationery 410 West First St Ankeny, IA 50023 www.ankenyiowa.gov • Business Letters - use printed stationery & envelopes or Word letterhead templates • Business cards - printed black & white, no color back (limited to police only) • Email signature block
City of Ankeny ■ 220 West First Street ■ Ankeny, IA 50023 ■ www.ankenyiowa.gov POLICE/CITY MEMO BUSINESS LETTERS WORD TEMPLATES PRINTED STATIONERY OR WORD TEMPLATES
JANE SMITH 411 SW Ordnance Road Lieutenant Ankeny, IA 50023 Ankeny Police Department 515.289.5240 phone 515.965.XXXX direct phone 515.289.9124 fax [email protected] www.ankenyiowa.gov BUSINESS CARDS PRINTED IN BLACK & WHITE LIMITED TO POLICE ONLY
INCORRECT USE OF BOTH IMAGES ON APPLICATION
City of Ankeny ■ 220 West First Street ■ Ankeny, IA 50023 ■ www.ankenyiowa.gov
PAGE 20 CITY OF ANKENY GRAPHIC STANDARDS PREPARED: JUNE 2009
INCORRECT USAGE
These examples illustrate incorrect use of the patch for printed and digital applica- tions.
• Do not use artwork that is distorted or out of focus.
• Do not modify the spacing of the letters.
• Do not place the patch on INCORRECT INCORRECT visually distracting backgrounds. VERTICAL OR HORIZONTAL PLACING ON COMPLEX BACKGROUND DISTORTION • Do not screen or texture.
• Do not place at an angle or apply effects.
• Do not use a different type style or weight.
• Do not alter colors.
• Do not use just part of the patch graphic, the full graphic must be INCORRECT INCORRECT used. PLACED AT AN ANGLE ALTERING OPACITY
INCORRECT INCORRECT APPLYING EFFECTS - SHADOWS USE OF DISTORED ARTWORK
INCORRECT USE OF PARTIAL PATCH
INCORRECT MIXING THE PATCH AND BRAND AND PLACING NEXT TO ONE ANOTHER
PAGE 21 CITY OF ANKENY GRAPHIC STANDARDS PREPARED: JUNE 2009
OTHER DEPARTMENT IDENTIFIERS Examples include: • Police patch design • Clothing & uniforms • Vehicle color, design and decals • Metal badges
PATCH DESIGN METAL BADGES
CLOTHING & UNIFORMS
VEHICLE COLOR, DESIGN & DECALS
PAGE 22 CITY OF ANKENY GRAPHIC STANDARDS PREPARED: JUNE 2009
FIRE DEPARTMENT E A N K N Y N K E N Y As with the Police Department, the Ankeny A Fire Department takes great price in their FIRE FIRE patch, an emblem of their service since R 3 1910. Although the Ankeny FD has their own E & identity, they are also a part of the entire City S 4 C $ of Ankeny organization. To keep consistency U 6 with the City and to recognize the importance E & of the FD emblem, a list of graphic standards is developed. This will detail where, how and I what size graphics should be used in both I O W A O W A print and digital materials. Digital fi le format should be used as all times. FIRE PATCH COLOR FIRE PATCH BLACK & WHITE
Documents that could bear both the em- blem and Ankeny brand (including, but not limited to): • Brochures (marketing/external communications) • Press Releases November 5, 2009 • Annual Report
• Thank you cards FIRE HITS NEWEST PART OF CITY • Other materials as needed Contact: Ankeny Fire Department 515.965.6469
ANKENY, Iowa (November 5, 2009)– The cause is not yet known for a house fire that started in the attic at 1212 SE Hawthorne Road in Ankeny, however it appears to be electrical and accidental at this point. Crews were called to the scene at 10:10 p.m. and able to get the fire under control without too much damage to the home. All of the occupants of the residence were able to escape without injury including John and Jane Smith, their two small children and pet dog.
Investigators will be on the scene to determine the cause.
The family is being assisted by the Red Cross until they can return to their home.
###
A N K E N Y FIRE
R E S C U E INTEGRATED PATCH & BRAND USE I O W A PRESS RELEASE
Will have both the city brand in the upper left INTEGRATED PATCH & and the fi re patch in the contact area. BRAND USE EXCEPTION NOTECARDS
Documents that will bear no emblem, only the Ankeny brand include: * The Fire Department has been approved the usage • Faxes - use template built in Word or Stationery of mailing folders without the red fl ap, due to the large • Business Letters - use printed stationery & envelopes* volume of mailings and need to keep costs down. • Business cards
PAGE 23 CITY OF ANKENY GRAPHIC STANDARDS PREPARED: JUNE 2009
Like the original logo, the new logo makes use of the familiar ott er. But it’s a much more contemporary icon; one that denotes the future while staying true to the past. As with a growing and progressive commu- nity, there’s more to the mark than initi ally meets the eye. The iconic ott er is now intertwined with three stalks of nati ve grasses as he peers from a hilltop. The stalks of undulati ng grass represent the natural ele- ments of the new golf course. The ott er perched on a hill symbolizes the historic traditi ons of the past with a nod toward the future.
LOGOS
The preferred logo choice for most applicati ons is the full-color ver- sion, which is available in both Otter Creek 3-color and 4-color. Golf Course
Versions exist both with “Ott er Creek Golf Course” and without 4-COLOR/3-COLOR LOGO incorporated into the logo. Ap- (WITH NAME) plicati ons for an external audi- ence will use the logo with name. The graphic element without text should be used sparingly and on items that are used within the golf course or internal audiences.
Another approved graphic use is just the tall grass stalk, as shown. This will be used on clothing and throughout the Pro Shop and Tin Cup Bar & Grille. The color should be PANTONE 1545C or 30% of that color. 4-COLOR/3-COLOR LOGO 1-COLOR (WITHOUT NAME) TALL GRASS STALK
PAGE 24 CITY OF ANKENY GRAPHIC STANDARDS PREPARED: JUNE 2009
LOGOS 1-COLOR BLACK Certain applicati ons may re- (SOLID) quire a logo with limited color. Specifi c versions exist for use in such situati ons.
When given a choice of one color, the logo should be used with dark green Pantone 554C
1-COLOR BLACK (MULTI-TONE)
1-COLOR GREEN (PANTONE 554C)
TALL GRASS = 30% FILL
1-COLOR WHITE (REVERSED)
PAGE 25 CITY OF ANKENY GRAPHIC STANDARDS PREPARED: JUNE 2009
COLORS Pantone 1545 C @ 33% Pantone 188 C @ 50% Pantone 554 C @ 25% The following colors are those Pantone 554 C Pantone 1545 C used to create the Ott er Creek logo. Pantone 554 C
Several places on the logo use Otter Creek a 50% screen of their PMS Golf Course color. For instances requiring spot color, when a ti nt is not acceptable (such as embroi- dery), use the alternati ve PMS color noted to the right of each example.
BROWN BROWN TINT BROWN TINT PANTONE 1545C 30% of PANTONE 1545C PANTONE 729C C=0 M=53 Y=100 K=72 C=0 M=53 Y=100 K=72 C=0 M=31 Y=62 K=18 R=102 G=55 B=0 R=102 G=55 B=0 R=211 G=157 B=97
DARK GREEN DARK GREEN TINT DARK GREEN TINT PANTONE 554C 30 % PANTONE 554C PANTONE 5565 C=59 M=0 Y=53 K=80 C=59 M=0 Y=53 K=80 C=30 M=0 Y=27 K=40 R=17 G=68 B=50 R=17 G=68 B=50 R=119 G=149 B=135
BRICK RED BRICK RED TINT BRICK RED TINT PANTONE 188C 30 % PANTONE 188C PANTONE 7522C C=0 M=97 Y=100 K=50 C=0 M=97 Y=100 K=50 C=21 M=59 Y=63 K=4 R=139 G=15 B=4 R=139 G=15 B=4 R=193 G=120 B=96
PAGE 26 CITY OF ANKENY GRAPHIC STANDARDS PREPARED: JUNE 2009
INCORRECT USAGE
These examples illustrate in- correct use of the logo. While each example depicts only one version of the logo, the principles apply to all varia- ti ons. Always use the original artwork digital fi les. Diff erent fi le formats exist for diff erent INCORRECT INCORRECT applicati ons, i.e. web format VERTICAL OR HORIZONTAL DISTORTION PLACING ON COMPLEX BACKGROUND fi le is diff erent than a printed format fi le.
• Do not use artwork that is distorted or out of focus.
• Do not modify the spacing of the lett ers.
• Do not place the logo on visually distracti ng INCORRECT INCORRECT backgrounds. PLACED AT AN ANGLE ALTERING OPACITY
• Do not screen or texture.
• Do not place at an angle or apply eff ects.
• Do not use a diff erent type style or weight.
• Do not alter colors. INCORRECT INCORRECT APPLYING EFFECTS - SHADOWS ALTERING COLOR
INCORRECT INCORRECT USE OF DISTORTED ARTWORK USE OF PARTIAL GRAPHIC OTHER THAN THOSE APPROVED FOR USE
PAGE 27 CITY OF ANKENY GRAPHIC STANDARDS PREPARED: JUNE 2009
FONT USAGE Lorem ipsum dolor sit amet, consectertuer ekl adipiscing The following are font BODY COPY elit. Phasellus tempus a tht Black only guidelines. Font size and posuere turpis mi, aliquam eu, Serifa BT leading are determined on a lobortis eu, cursus a, magna. project-by-project basis.
Three main fonts are used and are considered a free font and easily available on Lorem ipsum dolor sit amet, all PC computers. For body consectertuer ekl adipiscing elit. SIDEBAR COPY Phasellus tempus a tht posuere copy, Serifa BT is used. For Black, Pantone 554, 1545 and 188 turpis mi, aliquam eu, loborti s eu, Calibri sidebar informati on, Calibri cursus a, magna. is used. For headlines, ti tles, etc. Copperplate Gothic Bold or Calibri can be used.
Colors may only be used in sidebar informati on ti tles HEALINES, TITLES, ETC. and headlines. When a Limit use, all caps allowed. Black, Pantone 554, 1545 and 188 color is used, Pantone 554C Calibri or Copperplate Gothic Bold is preferred over Pantone 1545C and Pantone 188C. Lorem ipsum dolor a sit. LOREM IPSUM DOLAR A SIT. Headlines & ti tles may ap- Lorem ipsum dolor a sit. LOREM IPSUM DOLAR A SIT. Calibri pear in all caps.
LOREM IPSUM DOLAR A SIT. LOREM IPSUM DOLAR A SIT. Copperplate Gothic Bold
PAGE 28 CITY OF ANKENY GRAPHIC STANDARDS PREPARED: JUNE 2009
USE WITH CITY BRAND
Ott er Creek Golf Course has a ANKENY BRAND unique identi ty within the City of USE WITH 1-COLOR (REVERSED) Ankeny’s umbrella of services. Be- cause of this, the City brand should be present on all applicati ons for external audiences. ANKENY BRAND USE WITH FULL COLOR To keep the look and colors cohe- (BLACK) sive, the Ott er Creek logo may be in color, one color or black/white. The Ankeny logo will be black or reverse white and used as an anchor for the applicati on. In some applicati ons, PRINT AD USE WITH FULL COLOR just the bug (black or reverse white) AND “BUG” ONLY can be used to accompany the Ott er Creek logo.
Applicati ons used within the site, such as score cards, tee markers, etc. may use only the Ott er Creek logo.
See next page for additi onal exam- ples of use with the Ankeny brand.
EXTERIOR SIGN USE WITH ONE COLOR Otter Creek (BLACK) Golf Course
The
at Otter Creek
4100 NE Otter Creek Drive
PAGE 29 CITY OF ANKENY GRAPHIC STANDARDS PREPARED: JUNE 2009
STATIONERY ITEMS Otter Creek Golf Course Otter Creek Golf Course Stati onery items for Ott er Creek Golf Course will bear both the Ott er Creek logo and the Ankeny Brand.
Items can be produced either in color, with use of the logo or one-color, using PANTONE 554C.
Items include lett erhead, business cards and envelopes. 4100 NE Otter Creek Drive • Ankeny, IA 50021 4100 NE Otter Creek Drive • Ankeny, IA 50021 515.965.6464 • www.ankenyiowa.gov 515.965.6464 • www.ankenyiowa.gov
LETTER PAPER LETTER PAPER FULL COLOR PRINTING ONE-COLOR PRINTING (PANTONE 554C)
4100 NE Otter Creek Drive • Ankeny, IA 50021 515.965.6464 • www.ankenyiowa.gov
INFORMATION BAR AT BOTTOM OF PAGE BEARS CONTACT INFORMATION AND CITY BRAND
Otter Creek Golf Course 4100 NE Otter Creek Drive Ankeny, IA 50021
#10 BUSINESS SIZE ENVELOPES PRINTED IN FULL COLOR OR ONE-COLOR
Otter Creek Golf Course
KEVIN BEARD 4100 NE Ott er Creek Drive Director of Golf Ankeny, IA 50021
515.965.6465 direct phone 515.965.6464 phone 515.208.4698 mobile 515.965.2069 fax [email protected] www.ankenyiowa.gov
BUSINESS CARDS PRINTED IN FULL COLOR, ONE SIDE ANKENY BRAND IN BLACK
PAGE 30 CITY OF ANKENY GRAPHIC STANDARDS PREPARED: JUNE 2009
USE OF PINNACLE CLUB LOGO
The Pinnacle Club has its own look within the spectrum of the Ott er Creek standards.
Black, PANTONE 1545C (brown) PINNACLE CLUB LOGO USE WITH ONE COLOR - BLACK OR PANTONE 1545C (BROWN) or a reverse white are the only USED ON APPLICATIONS FOR THIS ENTITY colors that can be used with this logo.
Applicati ons where the Pinna- cle Club is referenced externally from Ott er Creek, both Pin- nacle Club and the City Brand must be present. These would include: • adverti sements • website • brochures • external signage • marketi ng packets In some applicati ons, just the Ankeny “bug” can be used with the Ott er Creek brand.
Applicati ons where the Pin- nacle Club is used internally to Ott er Creek, only the Pinnacle Club logo is needed. These would include: • internal forms • signage within the building • engraved or special order materials for place setti ngs, i.e. plates, napkins, centerpieces, etc. • nametags or uniforms for staff PRE-OPENING ADVERTISING USE WITH BROWN AND OTTER CREEK LOGO REVERSE Pinnacle Font is: CHONG SIGNAGE INCLUDES PINNACLE CLUB & OTTER CREEK
PAGE 31 CITY OF ANKENY GRAPHIC STANDARDS PREPARED: JUNE 2009
USE OF TIN CUP BAR & GRILLE
The Tin Cup Bar & Grille, the restaurant inside the Ott er Creek Clubhouse, has its own look within the spectrum of the Ott er Creek standards.
Black or PANTONE 1545C (brown) are the only two colors TIN CUP LOGO that can be used with this logo. USE WITH ONE COLOR - BLACK OR PANTONE 1545C (BROWN), The reverse logo should use PANTONE 1205C IS USED AS THE IVORY COMPLIMENT PANTONE 1205C (ivory). USED ON APPLICATIONS FOR THIS ENTITY
Applicati ons where the Tin Cup Bar & Grille is used internally to Ott er Creek, only the Tin Cup logo is needed. These would include: • menus • signage within the building • engraved or special order materials for place setti ngs, i.e. plates, napkins, centerpieces, etc. • nametags or uniforms for TiN C staff BAR AND GRILLE Tin Cup font: Berlin Sans FB
burgers • sandwiches • pizza Applicati ons where the Tin Cup is referenced externally from Hours: 11 a.m. to 10 p.m. daily Ott er Creek, both Tin Cup and the City Brand must be present. These would include: • adverti sements • website • brochures
• external signage Established in 2009 with the reopening of OƩ er Creek Golf Course, • marketi ng packets The Tin Cup Bar & Grille is a nod to the familiar golf term “Ɵ n-cuppin’ it,” when a golfer hits a shot into a water hazard again and again. In some applicati ons, just the Ankeny “bug” can be used.
TIN CUP BAR & GRILLE MENU USE WITH REVERSE LOGO IN IVORY (PANTONE 1205C)
PAGE 32 CITY OF ANKENY GRAPHIC STANDARDS PREPARED: JUNE 2009
CASCADE FALLS “Cascade Falls” was inspired by the architectural elements of the bath house and the signature water features of the aquatic center. The word “Cascade” conveys a sense of water moving, fl owing or descending over steep, rocky surfaces. “Falls” denotes a destination or place to escape, as well as a sense of moving water. The color palette is understated and complements the Prairie Trail aesthetic. The swish suggests a sense of water in motion. The font refl ects the Arts & Crafts style architecture of the bath house.
LOGOS
The preferred logo choice for most ap- plications is the full-color version, which is available in both 3-color and 4-color.
Versions exist both with “Aquatic Center” and without Aquatic Center incorpo- rated into the logo. Applications for an external audience will use the logo with 4-COLOR / 3-COLOR LOGO name. The graphic element without text (WITH AQUATIC CENTER) should be used sparingly and on items that are used within the facility or inter- nal audiences.
Another approved graphic use is just the double swish, as shown. The swish can remain horizontal or rotated at an angle. This should also be used sparingly and is to be only used for graphic elements and documents that imply connection with the original logo. 4-COLOR / 3-COLOR LOGO (WITHOUT AQUATIC CENTER)
TWO-COLOR SWISH (THREE ANGLES SHOWN)
PAGE 33 CITY OF ANKENY GRAPHIC STANDARDS PREPARED: JUNE 2009
LOGOS
Certain applications may require 1-COLOR BLACK a logo with limited color. Specifi c (SOLID) versions exist for use in such situa- tions.
When given a choice of one color, the logo should be used with blue Pantone 307C.
1-COLOR BLACK (MULTI-TONE)
1-COLOR BLUE PANTONE 307 (SOLID)
1-COLOR BLUE PANTONE 307 (MULTI-TONE) SWISH = 25% FILL
1-COLOR WHITE (REVERSED)
PAGE 34 CITY OF ANKENY GRAPHIC STANDARDS PREPARED: JUNE 2009
COLORS Pantone 307C Pantone 342C
The following colors are those used to create the Cascade Falls Aquatic Pantone 545C Center logo.
For instances where only two colors are used, PANTONE 307C can be used at 25% screen of its color.
Otherwise, use PANTONE 545C in a four color process.
For one-color process, use PANTONE 307C for the entire logo - either solid or with the 25% screen as shown on the previous page.
GREEN DARK BLUE PANTONE 342C PANTONE 307C C=100 M=0 Y=71 K=43 C=100 M=16 Y=0 K=27 R=0 G=111 B=81 R=0 G=120 B=174
LIGHT BLUE LIGHT BLUE (ALTERNATE/2 COLOR) PANTONE 545C PANTONE 307C @ 25% C=22 M=3 Y=0 K=0 C=100 M=16 Y=0 K=27 @ 25% R=194 G=225 B=246 R=0 G=120 B=174 @ 25%
PAGE 35 CITY OF ANKENY GRAPHIC STANDARDS PREPARED: JUNE 2009
FONT USAGE
Although Cascade Falls has an The City’s graphic identity system includes the Helvetica Neue and Sabon type independent logo to the City’s logo, families, with specifi c typefaces within each family dedicated to specifi c uses. When font usage should be limited to the Helevetica is unavailable, ITC Franklin Gothic can be used. same as noted for City usage. See page 8 for details. See page 8 for details.
USE WITH CITY BRAND
Because Cascade Falls is part of the ANKENY BRAND City’s Parks & Recreation Depart- USE WITH 1-COLOR ment, the City brand should be (REVERSED) present on all applications for external audiences.
To keep the look and colors cohe- ANKENY BRAND sive, the Cascade Falls logo may be USE WITH FULL COLOR in color, one color or black/white. (BLACK) The Ankeny logo will be black or re- verse white and used as an anchor for the application. In some applica- tions, just the bug (black or reverse white) can be used to accompany PRINTED PUBLIC the Cascade Falls logo. INFORMATION SHEET Frequently Asked Questions USE WITH FULL COLOR Although rare, Cascade Falls docu- AND “BUG” ONLY ments used internally do not have to Q: When is Cascade Falls scheduled to open? A: The Cascade Falls Aquatic Center is scheduled to open in mid-June 2010. The facility is bear the City logo. presently under construction. Q: When can we purchase a 2010 Season Pass? How can we purchase? What is the rate? A: Season passes will be promoted in the upcoming Parks & Recreation Fall/Winter Program Guide. Passes can be purchased beginning December 1 at the Parks & Recreation OfÀ ce, 210 South Ankeny Blvd. Passes for individuals will be $80; a family of 2 will be $115 and $25 will be charged for each additional person. For example a season pass for a family of four will cost $165 for residents. Non-resident fees will also be offered. In general, non residents will pay an additional 40-50% more than residents. A single person non-resident season pass will be $120; a two-person non-resident household season pass will be $155 and $35 for each additional person living in the household.
Q: Is the season pass good for both Cascade Falls and the Prairie Ridge Aquatic Center? A: Yes, the season pass is good for both aquatic facilities.
Q: Are toddlers free on the season pass? A: They are not. Cascade Falls and Prairie Ridge both provide amenities that young children and toddlers will enjoy. While not all daily admission fees have been established yet, we have determined that children 2-years old and younger will be charged $2/visit. Depending on the number of visits, some visitors might À nd paying the daily fee each time for a toddler more cost effective.
Q: 5. Are there alternatives to a season pass? A:Yes. There will be a punch pass developed good at both facilities that will be a 10/9 or 6/5 variety. In other words, ten visits for the price of nine or six visits for the price of À ve.
Q: Are there any special discounts or deals that you give to day cares? A: No, those customers that come with their day-care are full paying customers who are either paying the daily fee or have purchased a season pass.
Q: Will the babysitter/nanny be allowed on the season pass? A: The pass is for those residing in the home that are in the same family. The babysitter or nanny will need to pay the daily fee or have their own season pass.
Q. Why is there a non-resident fee? A: Those that do not live within the Ankeny School District Boundary pay an additional fee to account for the fact that they do not pay property taxes in Ankeny. This “fair share” policy is in place to insure that those coming from outside the community, while welcomed, pay their fair share.
Q: When will daily admission fees be announced? A: Daily admission fees, swimming lessons, and other applicable aquatic fees will be announced in early 2010.
Q: Will I be able to reserve Cascade Falls for a birthday party or other event? A: Yes, absolutely. More information on how to do this will be forthcoming in early 2010.
Q: Where can we learn more about Cascade Falls? A: Online at www.ankenyiowa.gov, cable channel 7 or call Ankeny Parks & Recreation at 963-3570.
Ankeny Parks & Recreation Department Phone 515.963.3570 210 South Ankeny Blvd. www.ankenyiowa.gov
PAGE 36 CITY OF ANKENY GRAPHIC STANDARDS PREPARED: JUNE 2009
PARTNER LOGO USAGE
In many cases, logos from other partner organizations may be used within our materials. If independent brand standards are received for these logos (i.e. Prairie Trail), please adhere to them where applicable. Otherwise, the City logo and partner logo(s) should be relatively the same size and in line to one another. Depending on the application, a one-color option would be preferable as to not introduce a large number of colors; however, it would still be within the standards to utilize the color version of both.
When requesting graphic fi les from organizations, please request the “eps” (encapsilated post script) version for the best result in print. For digital or web usage, a jpg will be the preferred format. If possible, also ask for their brand standards.
EXAMPLES OF PARTNER LOGOS
High trestle
discover a new view
High Trestle Trail Polk County Ankeny Chamber of Commerce Prairie Trail Development Multi-County - Iowa Inside Polk County Inside Ankeny Inside Ankeny and/or with DRA Properties
Ankeny Dog Park State of Iowa Iowa WorkForce Development Des Moines Area Inside Ankeny Iowa Department of State of Iowa Regional Transit Economic Development DM Metro Area State of Iowa
Crosswinds Business Park Uptown Ankeny The Greater Des Moines Partnership Inside Ankeny and/or with developer Inside Ankeny DM Metro Area Cities Economic Development, Conventions & Visitors Bureau
SECTION III PAGE 37 CITY OF ANKENY GRAPHIC STANDARDS PREPARED: JUNE 2009
“High Trestle Trail” was inspired by the contemporary bridge architecture, refl ecti ng the coal mining past of the area and today’s breathtaking view of the Iowa landscape when crossing the half mile 13 story bridge over the Des Moines River. High Trestle Trail honors the historic trestle bridge of long ago with a nod toward today to celebrate the urban to rural trail experience and the panoramic view of the Des Moines River Valley. The tagline “discover a new view,” evokes a feeling of anti cipati on and discovery as you traverse the trail and experience the spectacular view from the bridge overlooking the Des Moines River Valley.
LOGOS
The preferred logo choice for most ap- plicati ons is the full-color version.
High trestle
discover a new view FULL-COLOR LOGO WITH TAGLINE (BRIDGE = 85% FILL)
High trestle
FULL-COLOR LOGO (BRIDGE = 85% FILL)
TAGLINE
The tagline is to appear in all lower case, discover a new view italic, the same size as “High Trestle Trail”, TAGLINE and underneath the logo, right-aligned.
PAGE 38 CITY OF ANKENY GRAPHIC STANDARDS PREPARED: JUNE 2009
LOGOS 1-COLOR BROWN (PANTONE 476C) Certain applicati ons may require a logo with limited color. Specifi c ver- sions exist for use in such situati ons.
When given a choice of one color, the logo should be used with brown Pantone 476C
1-COLOR WHITE (REVERSED)
1-COLOR BLACK (SOLID)
High trestle
1-COLOR BLACK 1-COLOR WHITE (MULTI-TONE) (MULTI-TONE REVERSE)
PAGE 39 CITY OF ANKENY GRAPHIC STANDARDS PREPARED: JUNE 2009
COLORS
The following colors are those used to create the High Trestle Trail logo. Pantone 5493 C
The bridge uses 85% screen of the PMS color. For instances requiring spot color, when a ti nt is not accept- able (such as embroidery), use the alternati ve PMS color noted to the right.
Pantone 476 C
High trestle Pantone 476 C @ 85%
BROWN BROWN TINT BROWN TINT (alternati ve) PANTONE 476C 85% of PANTONE 476C PANTONE 7518C C=57 M=80 Y=100 K=45 C=57 M=80 Y=100 K=45 C=0 M=40 Y=55 K=60 R=84 G=48 B=26 R=84 G=48 B=26 R=126 G=84 B=58
BLUE GREEN (tagline) PANTONE 5493C PANTONE 5763C C=12 M=0 Y=4 K=6 C=16 M=0 Y=74 K=57 R=114 G=175 B=182 R=115 G=122 B=53
PAGE 40 CITY OF ANKENY GRAPHIC STANDARDS PREPARED: JUNE 2009
Perpetua, FONT USAGE all caps, two spaces High Trestle Trail is to appear in all HIGH TRESTLE TRAIL between caps, Perpetua, regular, double space words between words, and in Pantone 476C.
The tagline is the same size as “High Perpetua, Trestle Trail”, all lower case, Per- italic, all petua, italic, single spacing, and in lower case Pantone 5763C. It should be right discover a new view aligned with the logo.
PAGE 41 CITY OF ANKENY GRAPHIC STANDARDS PREPARED: JUNE 2009
02!)2)% 42!), ,/'/ 34!.$!2$3
,OGO #ORRECT ,OGO 5SES
'ENERAL ,OGO -ISUSES 4HESE EXAMPLES ILLUSTRATE INCORRECT USE OF THE 02!)2)% 42!), LOGO FOR PRINTED AND ONLINE APPLICATIONS 7HILE EACH EXAMPLE DEPICTS ONLY ONE 4HE PREFERRED USE OF THE LOGO IS WITH THE SYMBOL STACKED ABOVE THE NAME IN VERSION OF THE LOGO THE PRINCIPLES APPLY TO ALL VARIATIONS !LWAYS USE WHICH h02!)2)%v IS STACKED ABOVE h42!),v h02!)2)% 42!),v IS ONLY TO APPEAR AUTHORIZED ELECTRONIC ARTWORK IN ALL CAPITAL LETTERS IN A FONT CALLED !RTISTA
0RIMARY #OLORS
0!.4/.% 0!.4/.% 0!.4/.% )NCORRECT )NCORRECT PLACING LOGO IN ALTERNATE CONTAINER APPLYING EFFECTS
4HE PREFERRED COLOR USAGE IS THREE COLOR 4HE GRASS SYMBOL IS PRINTED AS 0ANTONE GREEN WHILE THE hTRAILv WITHIN IS PRINTED AS 0ANTONE GREEN 4HE NAME h02!)2)% 42!),v IS PRINTED AS 0ANTONE BLUE 5NLESS USED ON A DARK BACKGROUND THEN h02!)2)% 42!),v IS PRINTED AS WHITE
)NCORRECT )NCORRECT APPLYING DROP SHADOW VERTICAL OR HORIZONTAL DISTORTION
)NCORRECT )NCORRECT ALTERING PROPORTIONS ALTERING COLORS
/CCASIONALLY PRINTING SITUATIONS DO NOT ALLOW FOR THE USE OF A THREE COLOR LOGO )N THOSE SITUATIONS WHEN THE LOGO IS USED IT MUST MEET THE FOLLOWING GUIDELINES 4HE 02!)2)% 42!), LOGO MAY BE PRINTED IN BLACK ON A LIGHT COLORED BACK GROUND OR IN WHITE REVERSED OUT OF A DARK BACKGROUND WHILE THE hTRAILv ICON PRINTS AS A BLACK SCREEN )NCORRECT /2 THE 02!)2)% 42!), LOGO MAY BE PRINTED IN 0ANTONE GREEN WHILE THE PLACING LOGO ON AN OVERTLY COMPLEX BACKGROUND ADDING OTHER ELEMENTS hTRAILv ICON PRINTS AS A SCREEN OF 0ANTONE .O VARIATION IS PERMITTED
PAGE 42 CITY OF ANKENY GRAPHIC STANDARDS PREPARED: JUNE 2009
PUBLIC RELATIONS OFFICE: DIVISION OF THE CITY MANAGER’S OFFICE
The Public Relations Offi ce is an information link between the City Council, City staff, the community and the media. The Offi ce is charged with the responsibility of planning and implementing a compre- hensive communications program that includes the city newsletter, the city website, surveys and focus groups, brochures, fl yers, special events, community enhancement programs, media relations, public awareness campaigns, cable television and more. The Offi ce works with the City Council and City departments to:
• Ensure consistent quality, thoroughness and effectiveness in City public information materials and programs; • Inform the community of the critical issues confronting City government as well as Ankeny’s programs, services and special events; • Explain the process of local government to residents and business owners and inform them of how they can participate; • Promote City Council and departmental goals, initiatives, programs and services; • Keep the City Council and City staff informed so they are able to better serve members of the community; • Make the use of City programs and services as easy and comfortable as possible; • Serve as an information source and maintain an open line of communication and a positive working relationship with and between residents, the business community, the media, elected offi cials and City staff; • Help create community pride among citizens and positive identifi cation with their city; • Build upon our existing good relationship with the press so they can serve as a credible source of information on City activities.
SECTION IV PAGE 43 CITY OF ANKENY GRAPHIC STANDARDS PREPARED: JUNE 2009
PUBLIC RELATIONS COMMUNICATIONS/MEDIA POLICY - RESOLUTION 2009-248
SECTION V - EXTERNAL COMMUNICATIONS The following procedures and standards will be used by all departments as applicable to external communica- tions including those identifi ed under Section IV.
1. All printed or online materials are to be coordinated through the Public Relations offi ce, unless it is an emergency including, but not limited to: a. Brochures/Flyers/Fact Sheets - Text and draft layout should be forwarded to the Public Relations offi ce for review, copyedit, page layout and design edit and approval. b. Quarterly Newsletter - City departments are encouraged to offer copy ideas for each newsletter. The Public Relations offi ce will be responsible for fi nal editing, printing and distribution. c. Annual Reports – Department annual reports should be submitted in draft form to the Public Relations offi ce for fi nal editing prior to printing and distribution. d. Other – All other forms of public information should be forwarded to the Public Relations offi ce prior to production and distribution for review, edit and approval. This includes, but is not limited to, computer generated presentations, videos, podcasts, and other social media outlets. e. Notices to Residents i. Notices should be provided for street closings, tree trimming, parking restrictions, information meetings, etc. ii. The text and suggested layout should be forwarded to the Public Relations offi ce for fi nal approval. If notices are for emergency purposes, the department may issue without prior review and approval. f. Door to door distributions should not be placed into mailboxes, but attached to doors with rubber bands or hand delivered to residents. g. Department Forms should follow the guidelines established in the Ankeny Graphic Standards Manual, including layout, color palette and fonts. h. Grammar, clarity, punctuation and spelling should be triple checked for accuracy prior to submission to the Public Relations offi ce for review and approval. Jargon should be eliminated. i. Public Relations Offi ce is the clearinghouse for communications program activity. 2. Speaking Engagements a. General requests to city departments shall be directed to the Public Relations offi ce for assignment prior to the event. 3. Promotional Events a. Primary coordination is the responsibility of the department including school tours, special events, contests, etc. b. The Public Relations offi ce is to be apprised of the activities including date, audience, purpose and activities to determine whether an organizational message is appropriate. 4. Information Meetings a. Primary consideration resides with the department. b. The Public Relations offi ce will be notifi ed prior to the meeting including date, purpose, and audience. c. At the conclusion of the event, a brief summary of the event will be submitted to the Public Relations offi ce. 5. Advertising a. Text and suggested layout will be forwarded to the Public Relations offi ce for fi nal copy edit and approval including telephone book advertisements, newspaper, yearbook, etc.
PAGE 44 CITY OF ANKENY GRAPHIC STANDARDS PREPARED: JUNE 2009
PRE-PRODUCTION REVIEW
Although brand standards include examples of standard uses, there will be occasions when the Public Relations offi ce should be consulted to ensure appropriate application.
JOHNTIM MOERMANDOE, P.E. 220 West First St If design of an item is required, it is CityEconomic Engineer Development Director 410 West First Street preferred this design work be done Ankeny, IA IA50021 50023 using the Public Relations Depart- 515.963.5555515.963.3548 direct direct phone phone 515.963.3550515.963.3555 phone phone ment instead of incurring additional 515.208.5555515.208.4095 mobile mobile 515.963.3535515.963.3535 fax fax cost for production. [email protected]@ankenyiowa.gov www.ankenyiowa.govwww.ankenyiowa.gov
Additionally, when a product is produced externally, the vendor is required to provide a pre-production draft to the Public Relations offi ce TO PRINTER : NONE Document Colors: to ensure fi nal product quality. An PMS 375 C Job #: ANKENY06026 PMS 1797 C example of a color proof is shown PMS 3015 C here; the preferred format is printed Job Name: Bus. Cards in order to see color, quality and Client: Ankeny placement. Pages: None Trim: None Bleed: None File Name: ANKENY06026_BusCard_JW2.indd Next Step: 9/21 9/21/06 9:21 AM
SHOWN AT: NONE OF ORIGINAL SIZE
Links: AnkenyLogo_3cSpot.eps
EXAMPLE OF PRINTED OR PDF PROOF VERIFY GRAPHIC USAGE & COLOR ARE CONSISTENT WITH THE STANDARD OF QUALITY
PAGE 45 CITY OF ANKENY GRAPHIC STANDARDS PREPARED: JUNE 2009
OTHER LOGOS: EVENTS OR THEMES
Other logos have been developed in order to illustrate a specifi c City event or theme and develop visual recognition on things like banners, advertising and the City’s website.
In most cases, these logos will be the prominent graphic with the City logo being present if the application merits additional identifi cation. Saturday June 12 2009
Use and placement of these logos will most likely be limited to the Pub- lic Relations offi ce and the Parks & Co-Sponsored by Recreation offi ce.
ANKENY YOUTH
m y c sunset run Mayor’s Youth Council
PAGE 46 CITY OF ANKENY GRAPHIC STANDARDS PREPARED: JUNE 2009
APPROVED VENDORS FOR BRAND APPAREL
At this time, Strawberry Patch Custom Printing & Embroidery is the only vendor approved to embroider the City brand onto apparel. They are required to keep a limited num- ber of items in stock and employees must show identifi cation to pur- chase them.
Strawberry Patch 119 SW State Street Ankeny, IA 515.965.1507
RULE EXCEPTION: OTTER CREEK PRO SHOP
The apparel and other brand materi- als using the Otter Creek logo that are sold in the Pro Shop at Otter Creek Golf Course are exceptions to the rule of purchase location and vendor stock. The logo use and its application will be determined by the owner of the golf shop.
PAGE 47 CITY OF ANKENY GRAPHIC STANDARDS PREPARED: JUNE 2009
TYPES OF GRAPHICS: BITMAP VS. VECTOR
The preferred format to use is “vector” (eps), which produces the cleanest reproduction quality possible. This format is created in a graphics program and can then be used for any type of reproduction from print to web. However, the most fequent use of the brand graphics outside of the Public Relations offi ce will be in Microsoft applications such as Word, Excel and PowerPoint. For this reason, compatible fi le formats (mainly jpeg fi les) of the artwork can be found on the server at \\S-scrooge\all staff resources\Images.
Bitmap format *:
All scanned images are bitmaps. All images from digital cameras are bitmap. Bitmap images (also known as raster images) are made up of pixels on a grid. Pixels are picture elements; tiny dots of individual color that make up what you see on your screen. All these tiny dots of color come together to form the images you see.
Common fi les types of bitmap formats are: Popular bitmap editing programs • bmp • Microsoft Paint • gif • Adobe Photoshop • jpeg, jpg • Corel Photo-Paint • png • tiff • psd
Bitmap images are resolution dependent. Resolution refers to the number of pixels in an image and is usually stated as “dpi” (dots per inch) or “ppi” (pixels per inch). Because bitmaps are resolution dependent, it’s diffi cult to increase or decrease their size without sacrifi cing a degree of image quality. When you reduce the size of a bitmap image through software’s resample of resize command, you must throw away pixels. When you increase the size of a bitmap image, new pixels have to be created.
CORRECT USAGE OF BITMAP DPI INCORRECT USAGE OF BITMAP DPI
PAGE 48 CITY OF ANKENY GRAPHIC STANDARDS PREPARED: JUNE 2009
TYPES OF GRAPHICS: BITMAP VS. VECTOR
Vector format *:
Vector images are made up of many individual, scalable objects. These objects are defi ned by mathematical equations rather than pixels, so they always render at the higheast quality. Objects may consist of lines, curves, and shapes with editible attributes such as color, fi ll and outline. Changing the attributes of a vector object does not affect the object itself. You can freely change any number of object attributes without destroying the basic object. An object can be modifi ed not only by changing its attributes, but also by shaping and transforming it.
Because they’re scalable, vector-based images are resolution independent. You can increase and decrease the size of vector images to any degree and your lines remain crisp and sharp, both on screen and in print.
Fonts are a type of vector object.
Another advantage of vector images is that they’re not restricted to a rectangular shape like bitmaps. Vector images can be placed over other objects, and the object below will show through transparently.
VECTOR LOGO BITMAP LOGO (keeps clipping path) (does not retain clipping path)
Vector images primarily originate from software. You can’t scan an image and save it as a vector fi le without using special conversion software. On the other hand, vector images can, quite easily, be converted to bitmaps. This process is called rasterizing. When you convert a vector image to a bitmap, you can specify the output resolution of the fi nal bitmap for whatever size you need. Once it has been converted to a bitmap, the image loses all the wonderful qualities it has in its vector state. If you convert a vector to a bitmap at a size of 100 x 100 pixels and then decide you need the image to be larger, you’ll need to go back to the original vector fi le and export the image again.
The most common reason for wanting to convert a vector image to a bitmap would be for use on the web. Due to the nature of vector images, they are best converted to GIF and PNG for use on the web.
Common fi les types of vector formats are: Popular vector editing programs • ai (Adobe Illustrator) • Adobe Illustrator • eps • Corel Draw • cdr (Corel Draw) • Macromedia Freehand • dxf (AutoCAD) • wmf (Windows Metafi le)
PAGE 49 CITY OF ANKENY GRAPHIC STANDARDS PREPARED: JUNE 2009
PVR 003 REV 0209 Photo and Video Release Form
I hereby consent to and authorize the use and reproduction, in print or electronic or video format by the City of Ankeny or anyone authorized by the City, of any and all photographs that have been taken of me and/or my child(ren), video, photo and digital, this day for any publicity purpose, without compensation. All images – electronic, negatives and digital, together with the prints, are owned by the City of Ankeny. I hereby acknowledge that I am 18 years of age or older and have read and understood the terms of this release.
Model Information Printed Name: Address: Phone:
Signature: Date:
Parent(s) or Guardian(s) (if person is a minor or lacks capacity in the jurisdiction of residence.) Parent warrants and represents that parent is the legal guardian of model, and has the full legal capacity to consent to the shoot and to execute this release of all rights in model’s images.
Child’s Name Age the age of 18 If model is under
Child’s Name Age
Shoot date: Type of Event: Public Internal Public Non-City
Shoot description/reference:
Description of image:
PAGE 50 PRF001 REV 0209 Project/Event Request Form City of Ankeny, Iowa • Public Relations Department
MESSAGING METHOD (CHECK ALL THAT APPLY) DATE OF REQUEST: PRINT PRESS RELEASE/MEDIA CITY DEPARTMENT: WEBSITE E-NOTIFY/INVITE MAIN CONTACT: CHANNEL 7 SUBMITTED TO COUNCIL STAFF MEMBER ASSIGNED: OTHER
PROJECT DETAILS EVENT DETAILS NAME OF PROJECT: EVENT TITLE: DATE MATERIALS NEEDED: EVENT DATE: SCHEDULED PRINT DATE: EVENT LOCATION:
PROJECT TYPE / FINISHED PRODUCT (CHECK ALL THAT APPLY) ADVERTISE EVENT LOGO POSTER REPORT BROCHURE DISPLAY NEWSLETTER EVENT PROGRAM INVITATION FORM POSTCARD PRESENTATION MAP RESEARCH HANDBOOK PHOTOGRAPHY OTHER
MATERIALS & SERVICES (CHECK ALL THAT APPLY) WHAT MATERIALS WILL BE SUBMITTED? COPY PHOTOS SIMILAR EXAMPLES PREVIOUS DESIGN WHAT SERVICES WILL BE NEEDED? PHOTOS COPY LAYOUT/DESIGN NEW GRAPHICS EXTERNAL CONTACT PERSON/COMPANY
AUDIENCE & ACTION (CHECK ALL THAT APPLY)
TARGET AUDIENCE: INTERNAL ANKENY RESIDENTS METRO/IOWA BUSINESS COUNCIL/BOARD ALL
ACTION DESIRED: KNOWLEDGE MEDIA COVERAGE PREPARATION EVENT ATTENDANCE
RECOGNITION BUSINESS INTEREST PROPERTY GREEN MESSAGE
NOTES ESTIMATED BUDGET
SOFT COSTS/HOURS
PRINTING/EXTERNAL ORDER
BUDGET CODE
PO SOURCE PUBLIC RELATION PROJECT & EVENT REQUEST FORM - PAGE 2
DESIGN SPECIFICATIONS FINAL SIZE: COLOR: FULL BLACK & WHITE ONE COLOR TWO COLOR BLEED: YES NO ARTWORK: NEW REVISED NETWORK LOCATION: FILE FORMATS NEEDED: EPS INDD PDF PSD GIF JPG PPT TIFF
PRINTED OUTPUT
OUTSIDE VENDER INTERNAL DOCUMENT SERVICES QUOTES NEEDED PAPER CONTACT PERSON NUMBER OF COPIES
STORYBOARD NOTES/SKETCHES
WEB SITE REQUEST/DETAILS
TYPE OF WORK NEEDED (CHECK ALL THAT APPLY) ADD EVENT TO CALENDAR ADDITION TO EXISTING DEPARTMENT SECTION ONLINE FORM REDESIGN/UPDATE OF EXISTING PAGE ADDITION TO DOCUMENT CENTRAL E-NOTIFY OR ELECTRONIC NEWSLETTER ANALYTICS/REPORTING OTHER
WEB SITE SECTION / TABS: ABOUT ANKENY RESIDENTS VISITORS BUSINESS GOVERNMENT ECONOMIC DEVELOPMENT I WANT TO...
EXPIRATION DATE NO EXPIRATION
INFORMATION USAGE (CHECK ALL THAT APPLY) EXTERNAL LINKS: HOT TOPICS SPOTLIGHT WEEKLY POLL NEWS EVENTS COLLECT INFO