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Le V E L E L E V dior.com - 020 7172 0172 No 11 G A R AGE Magazine FALL/WINTER 2016 LEVEL_ELEVEN GARAGE N o 11 Karl Lagerfeld Robert Longo Willow Smith George Lucas BCBN 9 9 6 6 PRINTED IN GERMANY — UK £ IN GERMANY PRINTED Scan Unlock this 9 9 Willow’s cover 10 Snapchat Lens! Garage Cover 11 v323 final .indd 7-9 15.08.16 09:29 UK_GARAGE 240x326_SP1_FW16.indd 1 22/07/2016 11:34 A Bi-Annual Fashion and Art Magazine MEDIA KIT November 2016 GARAGE Magazine is a biannual contemporary art and fashion publication founded by Dasha ZHUKOVA in 2011, taking its name from Moscow’s Garage Museum of Contemporary Art, which Zhukova founded in 2008. The magazine instigates collaborations between leading forces in the worlds of contemporary art and fashion, also embracing digital media through a groundbreaking smart-phone application. THE MEDIUM GARAGE Magazine International and GARAGE Russia Jeff Koons’ first digital sculpture Animated collaboration exclusively for GARAGE No. 7 with Marvel for GARAGE No. 10 Magazine. Each of the Marvel covers of GARAGE No. 10 can be activated by the app to see a super-heroic animation. Readers can download the GARAGE Mag App for iOS or Android for free. Scan pages of the print issue to activate exclusive digital content including videos, in page animation, 3D Augmented Reality & behind the scenes footage. GAR AGE Magazine Team Thessaly LA FORCE Dasha ZHUKOVA Editor in Chief Editorial Director Charlotte STOCKDALE and Katie LYALL (Chaos Fashion) Creative Directors at Large Michael POLSINELLI Phoebe ARNOLD Editorial Director Fashion Director Giorgio PACE Fabio MONTOBBIO Publisher at Large Italy Agent Artwork Adam McEWEN Audience GARAGE readers are culturally savvy, passionate individuals. From game changing influential students and young professionals GENDER to high net-worth collectors frequently travelling to the worlds fashion and art centres. They are avid CORE female collectors of both art and fashion. They are social AGE RANGE 63.3% influencers and consume media through all platforms – from their smartphones, tablets, 25 to 45 male computers, bookshelves and contacts. 36.7 % Photography Hedi SLIMANE for GARAGE Magazine No 1 (Cover detail) GAR AGE Magazine Reach GARAGE Magazine is distributed worldwide, majoring in the international fashion and art cities. Stockists include newsstands, WHSmith, Barnes & Noble, TASCHEN, art galleries, museums, and kunsthalles, as well as first class lounges, private airports and some of the world’s most exclusive boutiques. GARAGE Magazine Print distribution TOTAL 140 k GAR AGE Mag App Downloads ACROSS IOS AND ANDROID 95,000 * Figures captured November 2016 * GAR AGE No. 10 Magazine Social Media 56.9M FOLLOWeRS 752k likes 29.6M FOLLOWeRS 379k likes 64.5M FOLLOWeRS 139k likes 70.6M FOLLOWeRS 893k likes FACEBOOk inStagrAM GAR AGE No.1� Magazine Social Media rETWeETED TO 20.1M FOLLOWeRS 7.75M FOLLOWeRS GARAGE Magazine Social Media Accounts INSTAGRAM 7.19M FOLLOWeRS 6.2M FOLLOWeRS 146k followers 52k LIKES FACEBOOK eWS 23k followers 395k VI TWITTER 21.3k followers * Figures captured November 2016 * GAR AGE Magazine Promotions & Window Displays Artwords Colette Store, Paris WHSmith, Champs- Browns, London Garage Museum Agora, Paris Bookshop, London featuring Issue 2 Rue de Rivoli, Paris Élysées, Paris featuring Issue 6 of Contemporary Art, featuring Issue 4 featuring Issue 5 featuring Issue 6 featuring Issue 5 M o s c o w , featuring Issue 8 GAR AGE Magazine Retail Partnerships Team GARAGE were thrilled to announce their partnership with global publisher TASCHEN, making GARAGE the first magazine to be stocked in their stores worldwide. GARAGE Nos. 9 to 11 were released in TASCHEN Stores and featured in tailor- made window displays during Fashion Week at its Milan, Paris, London, and New York store locations. Taschen Store, Paris KEY OUTCOMES • Half a billion social media and traditional impressions amassed (press, social media posts, Times Square billboard, etc.) • 48 million social media impressions GAR AGE Magazine • 21.3 million people reached from cover x Marvel stars’ combined follower-count Times Square Billboard Garage Museum of Contemporary Art is a place for people, art and ideas to create history. Through Moscow an extensive program of exhibitions, events and education, research and publishing, the institution reflects on current developments in Russian and international culture, creating opportunities for public dialogue as well as the production of new work and ideas in Moscow. At the center of all of these activities is the Museum’s collection, which is the first archive in the country related to the development of Russian contemporary art from the 1950’s through the present. Founded in 2008 by Dasha Zhukova, Garage is the first philanthropic organization in Russia to create a comprehensive public mandate for contemporary art and culture. Open seven days a week, it was initially housed in the renowned Bakhmetevsky Bus Garage in Moscow, designed by the Constructivist architect Konstantin Melnikov. In 2012 Garage relocated to a temporary pavilion in Gorky Park, specifically commissioned from an award winning architect Shigeru Ban. A year later, a purpose built Education Center was opened next to the pavilion. In June 2015, Garage moved to its first permanent home - a groundbreaking preservation project by Rem Koolhaas - that transforms the famous 1968 Vremena Goda (Seasons of the Year) Soviet Modernist restaurant in Gorky Park into a contem- porary museum. Garage is a non-profit project of The IRIS Foundation. www.garagemca.org/en @garagemca @garage_mca GAR AGE Magazine 3D ANIMATION APP VIRTUAL SCULPTURE COntenT rising from the pagE Readers can download the GARAGE Mag App anD coming to liFe and scan pages of the print issue to activate exclusive PErFecTly rEndered 3D modelling G A R AGE No 9 Magazine FALL/WINTER 2015 CGI animations, modelling and videos POLLINATION w.dior.com - 020 7172 0172 ww Scan Francesco VEZZOLI GARAGE created a virtual N o 9 the pages sculpture of Karen ELSON for GARAGE Nº8. printed in Germany – UK £ in Germany printed REM Marc molly Anna Shane Karl Granville, France BAir KOOLHAAS NEWSON EWERS SMITH LAGERFELD 10 Birthplace of Monsieur Christian Dior by SUKi David Ph�l POYNTER Arianna CHim↑pOm PLATON WAterHoUSe Adjaye HUFFINGTON US_GAR_UK_02_15.indd 3 Garage Cover 240x326 v26 great_mc.indd Alle Seiten 21.08.15 11:3611:47 UK_GARAGE 240x326_SP2LEFT_6SEPT.indd 1 17/08/2015 17:12 Jeff KOONS’ first ever virtual Anna EWERS sculpture for GARAGE � 7. by Phil POYNTER password: GARAGE �9 Cover garagemagapp Awaken a kaleidoscope of 3D butterflies with music by Michel GAUBERT. Realised by Chaos FASHION Rem KOOLHAAS’ Garage Museum of Contemporary Art springs up from a page in GARAGE � 8. Cara DELEVINGNE, Kendall JENNER, Tory Burch Joan SMALLS, Lara STONE & Binx WALTON Woodgrain Clutch in animate in 3D when their GARAGE � 8 covers 3D from are scanned. GARAGE Nº9. GAR AGE Magazine APP AVAILABLE FOR ANDROID AND IOS DOWNLOAD IN-PAGE ANIMATION FOr FReE The contenT of the printed Scan pagE moves before yOuR Eyes pagethis 239 Scan this S_232-241_Cruise Collection_mc.indd 239 16.08.15 15:14 page photographed by DIOR 241 Flights of fancy leave Emma SUMMERTON S_232-241_Cruise Collection_mc.indd 241 16.08.15 15:14 Scan pagethis Dress and hat from every page, b y MAISON MARGIELA G l ov e s b y CAUSSE modeLs In anImatIon: CRuISE Images in anImatIon: LOUIS VUITTON LIne Brems, maLaika FIrth, Le Volume de Chanel Courtesy of LouIs Vuitton photographed by Juergen TELLER shanna JaCkWay, aLexandra eLIzabeth PHOTOGRUltra Noir Mascara A PH Yand modeL: mIsha hart LJadoV, Fernanda hIn LIn LY, AND DIGITALLèvres ScintillantesDIRECTION and LIneisy monteRo 233 YVAN FABINGin Constellation COllec by CHANEL stopping off TIOnS STYLING S_232-241_Cruise Collection_mc.indd 233 16.08.15 15:13 KATIE LYALL at Louis Vuitton, CAMERA OBSCURA VIDEO Gucci, Chanel, Philipp Plein and Dior, with music by Every picture hides a story. Michel GAUBERT and animations by Jonny LU Scan each page with the GARAGE Mag app to pull back TRanSports the rEadeR the veil GARAGE � 9 from the pagE tO a video Coat and b o o t s b y L O U I S V U I T T O N b y LA PERLA See an excerpt Suspender b r i e f s Camera Obscura Stockings by WOLFORD Les Beiges Healthy Glow Sheer Color in No 30 and Inimitable Mascara in Noir by CHANEL Break the fourth wall with 219 → HERE ← S_214-229_Yvan Fabing_mc.indd 219 16.08.15 17:43 Scan each password: Yvan FABING’s Camera page Scan garagemagapp 216 each Nick KNIGHT’s Dress, clutch page a n d s h o e s b y VA L E N T I N O S_214-229_Yvan Fabing_mc.indd 216 T i g h t s 16.08.15 17:43 Obscura as each image by BEBAROQUE Hydra Beauty Crème and Rouge Allure Velvet in La Fascinante by CHANEL 215 appable fashion story reveals itself. Starring Yvan Fabing v17 p215.indd 215 17.08.15 16:01 in GARAGE � 8 Molly BAIR and Suki Watch One leads readers to videos, WATERHOUSE of OuR Films and links to online → HERE ← content Daniel SANNWALD’s photographs of Georgia May JAGGER move within the pages of GARAGE � 7. See the feature GARAGE-edited fashion → HERE ← show films spring password: from selected pages garagemagapp that are scanned with the app. FULL CIRCLE If you’re wearing Chanel, might the world revolve around you? Words by Harriet QUICK A “I wanted to burst the frame of the traditional 2D fashion image, GAR GE Magazine where the world is a mere backdrop,” says maverick image maker Norbert SCHOERNER. “I placed Emily Rose FIANDER in a 360- degree sphere that she could engage with spatially. The aim was to create a textural, environmental piece with which we can interact on a visceral basis, rather than merely record her beauty.” Schoerner’s piece is, perhaps, the first 360-degree editorial ever made.
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