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Barcelona Special Report BARCELONA SPECIAL REPORT 32 60 84 135 FINANCE & INSURANCE NEW TECHNOLOGIES & ICT TRANSPORT & MOBILITY TOURISM & SPORTS The regional government Barcelona is leading the way on A high-speed rail project along The legacy of 1992 Olympic has cultivated a near-perfect 5G rollout. Spain’s Mediterranean coast is Games still lives on today, mostly ecosystem for start-ups. set to transform the country. for the better. A view of Barcelona’s Park Güell, which attracts Antoni Gaudi enthusiasts from around the world Image: Feel good studio Image: Feel CataloniaConnects Welcome to a Catalonia Trade & business lifestyle Investment is your that works partner Whatever your business is, Over 6,000 projects managed for in Barcelona you’ll always foreign investors are the proof of our be in good company. commitment. Our tailor-made services Join more than 8,000 other successful will help you maximize the return on foreign companies in Catalonia. your investment. Catalonia gives real added value to Investor information International mobility your investment projects with a strategic Project management Business networking southern European location, seamlessly Business location Supplier Search Service connected infrastructures and an open Financing & incentives 40 worldwide offices international economy. World-class R&D facilities and the availability of talented professionals boost innovation and competitiveness, while a solid, diverse business and industrial base gives you the suppliers, services and partners you need. catalonia.com [email protected] Passeig de Gràcia, 129 · 08008 Barcelona Tel. 00 34 934 767 287 AAFF_T&I_PressAdd_V2.indd 1 9/12/2019 11:46:05 Contents 3 FROM THE EDITOR’S DESK Regional Director Carlos Martinez THE BUSINESS YEAR: Country Editors Tamara Juburi, Minerva Estruch Rectoret Project Assistant BARCELONA Jazmin Jurevich Chief Executive Officer Ayşe Hazır Valentin SPECIAL REPORT Editor-in-Chief Peter Howson Senior Editor Terry Whitlam Writer/Editor Evan Pheiffer Associate Editor Liz Colavita Chief Sub-Editor Shireen Nisha Sub-Editors Kabir Ahmad, Alia Kıran Editorial Coordinator Belemir Ece Çolak Web Editor Aidan McMahon Web Assistant & Social Media Coordinator he Business Year is making its debut in markets was prominent. Growing exports and Ahsen Durukan the Spanish economy in 2020 with two supporting companies, particularly SMEs, to in- Web Developer T Volkan Görmüş publications, focusing on Barcelona and ternationalize has propelled further growth in all Assistant Web Developer Spain at large. For these editions we partnered its biggest industries. Zişan Yalçınkaya with AMEC, COTEC, and the Catalan Trade and This edition focuses on specific sectors that Art Director Investment Agency and conducted more than have been important in this evolution. First, the Emily Zier-Ünlü Junior Art Director 300 interviews in the most important sectors that real estate and construction industry has made Emre Boduç make up the economy. The editions focus on a notable progress over recent years, effectively ris- Senior Motion Graphic Designer range of topics, including investment opportuni- ing from the ashes. Second, Spain is leading the Serkan Yıldırım Motion Graphic Designers ties across the nation, newly emerging industries European transition to a green economy in line Yiğit Yeşillik, Ahmet Emir Korur such as technology and innovation, as well as the with the central government’s ambitious plan to Senior Graphic Designers unique political circumstances. make its electricity sector reliant on renewable Bilge Saka, Şule Kocakavak Spain in general, and Barcelona in particular, sources by 2050. This, coupled with Spain’s cli- Transcribers Emily Damgalı, Adrian Espallargas, have a rich recent history that is crucial in our mate, has made it a reference in terms of photo- Cain Day, Jason Shaw, Heather Conover, understanding of its business today. Barcelona’s voltaic and wind energy. Gillian Docherty, Oscar Crespo, Emi Teruya, Catalina Salazar, economy, in particular, has been growing in spite Thirdly, Spain’s world-renowned tourist sector Kağan Soyubol, Michael Mariaud, of the pressures of its political limbo. A notable continues to lead, breaking its own records on Yamila Ortiz, Kevin Mataraci, Jeffrey Rogers, Susan Barrett, event that called into question its economic sta- arrivals YoY. There is a conscious effort here to Babak Babali bility was the October 2017 independence refer- diversify tourism and transform Spain into a hub HR Manager endum held by the Catalan regional government for MICE tourism. Lastly, and perhaps most im- Merve Yıldırım in spite of the central government’s rejection of portantly, the technology sector is consolidating PR Manager Şölen Cenberoğlu its legitimacy. Toward the end of 2019, this result- efforts to digitalize the economy as a whole, suc- Operations Manager ed in long sentences for nine Catalan leaders on cessfully becoming a tool for the growth of all oth- Öznur Yıldız sedition charges. Furthermore, the Spanish gov- er sectors. New players in all the aforementioned Operations Assistant Can Ünsan ernment has held four elections in the past four sectors are disrupting and reshuffling the frame- Office Coordinator years; the most recent of which, in November work of business in Spain, breathing new life into Gamze Zorlu 2019, once again resulted in a hung parliament. the economy. Testament to this is the sheer num- Finance Director Serpil Yaltalıer In spite of this, and the hard-hitting 2007 fi- ber of start-ups being created across both Madrid Accounting Manager nancial crisis, Spain is the world’s 13th-largest and Barcelona. Quenie Ann Gonzales economy today, and the fifth-largest economy This publication is unique in that it provides a Office & Finance Assistant in the EU, with GDP of USD1.4 trillion. Spain is holistic and multisectoral view of development at Lovely Mae Jesalva also the 15th most-attractive country for FDI, the a point of much political uncertainty, all amidst 13th-largest issuer of FDI, and the 11th-largest notable efforts to become a leader in Industry 4.0 exporter of commercial services. In the interviews in the European bloc. With information straight we held, pushing companies to become more from the mouths of leaders and decision mak- global in their markets was often cited as the best ers across the economy, this is a comprehensive consequence of the financial crash. In particular, guide to investment throughout the diverse and ISBN 978-1-912498-47-5 the trend toward expanding into Latin American industrially rich region of Catalonia. ✖ www.thebusinessyear.com BARCELONA SPECIAL REPORT 3 From the editor’s desk 28 FINANCE & 49 Got a signal • Focus: Mobile World In partnership with: Congress 6 Timeline INSURANCE 50 Ángel Ramírez, President, GTD 7 DIPLOMACY 29 Back to business • Chapter • Interview summary 51 Voices from the sector 7 Global city • Chapter summary 30 Joan Hortalà i Arau, President, 52 Ernest Pérez-Mas, CEO, Parlem 9 Alfred Bosch i Pascual, Former Barcelona Stock Exchange • Interview Minister of Foreign Action, • Interview Institutional Relations, and 53 Technological consultancy Published 31 Gerard Olivé, Co-founder, & Transparency • Interview • Forum 2Q20 Miguel Vicente, Co-founder, Antai 10 Ada Colau, Mayor of Barcelona Venture Builder • Interview 54 Carlos Eres, Managing Director, • Interview GFT • Interview 32 City of smart beginnings • Focus: 11 Jaume Collboni Cuadrado, First Start-ups 55 Accelerators • B2B Deputy Mayor, Barcelona City Hall 33 Venture capital • B2B 56 Voices from the sector • Interview • Interview 34 Vicente Aparicio, Managing 58 Brian J. Stumm, Vice President 12 Tijjani Muhammad-Bande, Director, Asepeyo • Interview & General Manager, Jade Bird Fire President, United Nations General Alarm International (Europe), S.L. Assembly • Guest speaker 36 FOOD & • Interview 13 Nikos Christodoulides, Minister 59 Press and communications • B2B of Foreign Affairs, Government of INDUSTRY Cyprus • Guest speaker 60 To 5G and beyond • Focus: 5G 37 Make it, eat it • Chapter 14 Soft powers • Focus: Regional summary 61 Antonio Huerta, Director, ICREA agencies • Interview 38 Joan Tristany, Director, 16 Public policy • B2B Association of Internationalized Industrial Companies (AMEC) 62 RESEARCH & 17 Voices from the sector • Interview INNOVATION 39 Juan B. Renart Montalat, CEO, 18 ECONOMY 63 A place to innovate • Chapter Vichy Catalan • Interview summary 19 All-round perfection • Chapter 40 Jonathan Stordy, CEO, Grupo summary 64 Maria Terrades, Director, Parc Agora • Interview Científic de Barcelona • Interview 20 Joan Romero, CEO, Catalonia 41 Ramon Raventós Basagoiti, CEO, Trade & Investment (ACCIÓ) 65 Gabriel Silberman, Director Raventós Codorniu • Interview • Interview General, Barcelona Institute of 43 Food • Forum Science and Technology (BIST) 21 José Ignacio Pradas Poveda, • Interview Regional Director (Catalonia), España Exportació e Inversiones 44 NEW 66 Barcelona’s cluster-wunderkinds (ICEX) • Interview TECHNOLOGIES • Focus: Innovation parks 22 Joan Canadell, President, 67 Knowledge transfer • B2B & ICT Barcelona Chamber of Commerce 68 Research centers • Forum • Interview 45 Tech up • Chapter summary 23 Branding Barcelona • B2B 46 Jordi Puigneró Ferrer, Minister 70 for Digital Policy and Public 24 In funding we trust • Focus: Administration • Interview SUSTAINABILITY European FDI 47 Carlos Grau, CEO, Mobile World 71 New and improved • Chapter 26 Félix Ortega, CEO, Barcelona Capital Barcelona Foundation summary Activa • Interview (MWCAPITAL) • Interview
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