Australian Football League
AUSTRALIAN FOOTBALL LEAGUE ANNUAL REPORT 2014 CONTENTS AUSTRALIAN FOOTBALL LEAGUE 118th ANNUAL REPORT 2014 4 2014 HIGHLIGHTS 18 CHAIRMAN’S REPORT 28 CEO’S REPORT 35 BROADCASTING, SCHEDULING & INFRASTRUCTURE 45 FOOTBALL OPERATIONS 65 COMMERCIAL OPERATIONS 83 AFL MEDIA 87 PEOPLE, CULTURE & COMMUNITY 91 Game Development 108 Around the Regions 119 LEGAL, INTEGRITY & COMPLIANCE 135 STRATEGY & CLUB SERVICES 139 AWARDS, RESULTS & FAREWELLS 154 Obituaries 157 FINANCIAL REPORT 162 Concise Financial Report WINNING FEELING Coach Alastair Clarkson is a contented man after Hawthorn’s back-to-back premiership win. Ñ 4 AFL ANNUAL REPORT 2014 HIGHLIGHTS 5 2,828,139 The Seven Network audience for the 2014 Toyota AFL Grand Final which was the most watched program on television in 2014 in Australia’s five biggest capital cities. 3,733,409 The national metropolitan and regional audience for the 2014 Toyota AFL Grand Final. 99,460 THE ATTENDANCE HAPPY HAWKS Skipper and dual AT THE 2014 TOYOTA Norm Smith medallist Luke Hodge leads the Hawthorn celebrations after a superb Grand AFL GRAND FINAL Final display. Õ 6 AFL ANNUAL REPORT 2014 HIGHLIGHTS 7 PICTURE PERFECT The redeveloped Adelaide Oval 32,333 attracted more than a million The average attendance per game fans to the venue, for the 2014 Toyota AFL Premiership at an average of more than 46,000 Season, the fourth highest average a match. 6,402,010 attendance per game in the world Ô TOTAL ATTENDANCE for professional sport. 4,727,623 The total average aggregate FOR THE 2014 TOYOTA television audience for each week of the 2014 Toyota AFL AFL PREMIERSHIP SEASON Premiership Season.
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