Adult Numeracy and the Conversion to the Euro in the Slovak Republic

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Adult Numeracy and the Conversion to the Euro in the Slovak Republic Middlesex University Research Repository An open access repository of Middlesex University research http://eprints.mdx.ac.uk Kubascikova-Mullen, Jana (2013) Adult numeracy and the conversion to the euro in the Slovak Republic. PhD thesis, Middlesex University. [Thesis] Final accepted version (with author’s formatting) This version is available at: https://eprints.mdx.ac.uk/13129/ Copyright: Middlesex University Research Repository makes the University’s research available electronically. Copyright and moral rights to this work are retained by the author and/or other copyright owners unless otherwise stated. The work is supplied on the understanding that any use for commercial gain is strictly forbidden. A copy may be downloaded for personal, non-commercial, research or study without prior permission and without charge. Works, including theses and research projects, may not be reproduced in any format or medium, or extensive quotations taken from them, or their content changed in any way, without first obtaining permission in writing from the copyright holder(s). They may not be sold or exploited commercially in any format or medium without the prior written permission of the copyright holder(s). Full bibliographic details must be given when referring to, or quoting from full items including the author’s name, the title of the work, publication details where relevant (place, publisher, date), pag- ination, and for theses or dissertations the awarding institution, the degree type awarded, and the date of the award. If you believe that any material held in the repository infringes copyright law, please contact the Repository Team at Middlesex University via the following email address: [email protected] The item will be removed from the repository while any claim is being investigated. See also repository copyright: re-use policy: http://eprints.mdx.ac.uk/policies.html#copy Middlesex University Research Repository: an open access repository of Middlesex University research http://eprints.mdx.ac.uk Kubascikova-Mullen, Jana, 2013. Adult numeracy and the conversion to the euro in the Slovak Republic. Available from Middlesex University’s Research Repository. Copyright: Middlesex University Research Repository makes the University’s research available electronically. Copyright and moral rights to this thesis/research project are retained by the author and/or other copyright owners. The work is supplied on the understanding that any use for commercial gain is strictly forbidden. A copy may be downloaded for personal, non- commercial, research or study without prior permission and without charge. Any use of the thesis/research project for private study or research must be properly acknowledged with reference to the work’s full bibliographic details. This thesis/research project may not be reproduced in any format or medium, or extensive quotations taken from it, or its content changed in any way, without first obtaining permission in writing from the copyright holder(s). If you believe that any material held in the repository infringes copyright law, please contact the Repository Team at Middlesex University via the following email address: [email protected] The item will be removed from the repository while any claim is being investigated. Adult Numeracy and the Conversion to the Euro in the Slovak Republic A Thesis Submitted to Middlesex University in Partial Fulfilment of the Requirements for the Degree of Doctor of Philosophy Jana Kubascikova-Mullen Economics and International Development Student Number: M00521833 Middlesex University, London May 2013 Declaration of Originality I hereby declare that this project is entirely my own work and that any additional sources of information have been duly cited. I hereby declare that any internet sources and any published or unpublished works from which I have quoted or draw references have been referenced fully in the text and in the contents list. I understand that failure to do this will result in the failure of this project due to Plagiarism. I understand I may be called for a viva and if so, must attend. I acknowledge that it is my responsibility to check whether I am required to attend and that I will be available during the viva period. Signed ............................. Dated .............................. Name of Supervisors Dr Hafiz Khan Dr Jeff Evans Dr Marian Rizov II ABSTRACT This thesis investigates Slovak citizens’ attitudes towards the Euro changeover and the numerical demands imposed on them in the context of the currency change. The numerical demands varied considerably from country to country depending on the simplicity or complexity of the conversion rates. This research into currency change follows in the tradition of economic psychology. A number of studies have examined the problems with currency conversion, including the development of price intuition, using this approach (Marques and Dehaene, 2004; Ranyard et al. , 2003; Hofmann et al., 2007). The present research draws on this, and in particular on ideas from the ‘Psycho-Social’ (Hofmann et al., 2007) approach within the economic psychology and from Adult Numeracy tradition (Evans, 2000; Lave, 1988). The model used here studies the relationship between cognitive performance and affective variables, an approach based on Evans (2000). This account of the currency changeover emphasises the importance of the context in which numerical thinking takes place, and aims to study the adult learner with conversion/calculation tasks in everyday life contexts. In order to illustrate the support given by the state, organisations and communities on national and local levels to guide the currency conversion, descriptions of various documents are presented. This repeated cross-sectional study elicits responses from a series of representative samples of citizens in the Slovak Republic on their attitudes to the Euro, their context- specific conversion strategies (Hofmann et al., 2007), and the development of ‘price intuition’ (Marques and Dehaene, 2004). Respondents were selected based on a tightly- designed quota sampling method, controlling for region, age and gender to collect the required number of responses from each group. The research was conducted at five III different points in time: the ‘pilot study’ was conducted before the introduction of the Euro in April 2008; Phase 1 took place during the dual circulation in January 2009, Phase 2 in August 2009; and Phase 3 in January 2011. All four phases used primary survey data. Additional clinical interviews were conducted in July 2012. Some results are compared to the Eurobarometer surveys conducted in other EU countries to place the findings in a broader context. A key idea is that of an adaptation strategy. Hofmann et al., (2007) proposed that there were four different forms of adaptation: a conversion strategy, an anchor strategy, a marker value strategy, and an intuitive strategy. At the beginning of the Euro changeover, the conversion strategy was the most frequently used strategy by all socio-economic groups and none of the other strategies were used very often. However, two years after the changeover citizens became more selective and used different adaptation strategies for different problem solving tasks with the intuitive strategy being the most frequently applied. Furthermore, Slovak citizens share some common concerns with citizens of other countries, such as the perception that prices in the Euro currency appear cheaper; something known as the ‘Euro Illusion’. The illusion was stronger when people started to rely on intuition to make purchasing decisions. Overall, the empirical results show that the Slovak citizens adapted rather well to the new currency and the policy makers managed to avoid unexpected price increases which were common in other Eurozone countries. The experience and lessons learnt could be informative and supportive for new entrants and policy makers, as the Euro is likely to be introduced in other countries, particularly Central and Eastern European countries. Since this study has been done the Euro has been introduced in Estonia and Latvia could be joining as early as January 2014 followed by Lithuania in 2015. IV Acknowledgements First of all I am grateful to Dr Jeff Evans for giving me the opportunity to start a PhD and his esteemed guidance during these last five years. Also, I am very grateful to Middlesex University for providing funding and resources to support this project. Middlesex is an intellectually stimulating, culturally diverse and interdisciplinary university; a great place to do a PhD! I am grateful to many people who have helped me to complete this thesis. My deepest gratitude is to my supervisors: Dr Jeff Evans, Dr Hafiz Khan and Dr Marian Rizov. Their support has been invaluable on both an academic and a personal level. Thank you for your support and encouragement in producing this project and for your excellent feedback. Thank you to all PhD colleagues and friends for providing a wonderful research environment, not only for all their useful suggestions but also for being there to listen when I needed it. I will miss all the enjoyable lunch breaks. A special thank you to: Hanna, Anya, Lin, Emine, Katerina, Alma, Sarah, Ghulam and many more. A big ‘Thank You’ goes out to the 375 people who participated in this study. Without them this research could not be completed. Finally, it would have been impossible to complete this project without the kind support and help of my family. Thank you for allowing me to pilot test my
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