Voice-Based Community-Centric Mobile Services for Social Development
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VOICES – 269954 www.mvoices.eu VOIce-based Community-cEntric mobile Services for social development Grant Agreement Number 269954 Deliverable No D5.4 m-Agro Knowledge Sharing Field Pilot Final Evaluation D5.4 m-Agro Knowledge Sharing Field Pilot – Final Evaluation Page 1 of 134 VOICES – 269954 www.mvoices.eu June 2013 PROJECT DELIVERABLE REPORT Project Grant Agreement number 2699542 Project acronym: VOICES Project title: VOIce-based Community-cEntric mobile Services for social development Funding Scheme: Collaborative Project Date of latest version of Annex I against which December 2012 the assessment will be made: Document Deliverable number: D5.4 Deliverable title m-Agro Knowledge Sharing Field Pilot – Final Evaluation Contractual Date of Delivery: 30 June 2013 Actual Date of Delivery: 14 June 2013 Editor (s): Hans Akkermans, Chris van Aart Author (s): Hans Akkermans, Chris van Aart, Victor de Boer, Nana Baah Gyan, Anna Bon, Wendelien Tuyp, Amadou Tangara Reviewer (s): Work package no.: WP5 Work package title: m-Agro Knowledge Sharing Pilot Work package leader: VU Amsterdam Work package participants: Web Foundation, Sahel Eco Distribution: PU D5.4 m-Agro Knowledge Sharing Field Pilot – Final Evaluation Page 2 of 134 VOICES – 269954 www.mvoices.eu Version/Revision: 1.3 (final for EU submission) Draft/Final: Final Total number of pages (including cover): 134 Keywords: Field pilot, stakeholders, needs, evaluation framework, process evaluation, outcomes, downstream impact, lessons learnt. D5.4 m-Agro Knowledge Sharing Field Pilot – Final Evaluation Page 3 of 134 VOICES – 269954 www.mvoices.eu CHANGE LOG Reason for change Issue Revision Date Document creation 0.1 Hans Akkermans 24 Feb 2013 Notes on evaluation research 0.2 Hans Akkermans 09 Mar 2013 methodology Outline of Evaluation Framework 0.3 Hans Akkermans 17 Mar 2013 (cross-WP proposal) Technical / Statistical data 0.4 Chris van Aart, Nana 4 June 2013 Baah Gyan Various chapter contributions 0.5-0.9 Chris van Aart, Anna 11 June 2013 Bon, Nana Baah Gyan, Victor de Boer , Wendelien Tuijp, Amadou Tangara Internal review comments, overall 1.0-1.2 Chris van Aart, Nana 13 June 2013 editing Baah Gyan Finalization for EU submission 1.3 Chris van Aart, Hans 14 June 2013 Akkermans, Wendelien Tuijp D5.4 m-Agro Knowledge Sharing Field Pilot – Final Evaluation Page 4 of 134 VOICES – 269954 www.mvoices.eu DISCLAIMER This document contains description of the VOICES project work and findings. The authors of this document have taken any and all available measures in order for its content to be accurate, consistent and lawful. However, neither the project consortium as a whole nor the individual partners that implicitly or explicitly participated in the creation and publication of this document hold any responsibility for actions that might occur as a result of using its content. This publication has been produced with the assistance of the European Union. The content of this publication is the sole responsibility of the VOICES consortium and can in no way be taken to reflect the views of the European Union. The European Union is established in accordance with the Treaty on European Union (Maastricht). There are currently 27 Member States of the Union. It is based on the European Communities and the member states cooperation in the fields of Common Foreign and Security Policy and Justice and Home Affairs. The five main institutions of the European Union are the European Parliament, the Council of Ministers, the European Commission, the Court of Justice and the Court of Auditors. (http://europa.eu.int/) VOICES is a project funded in part by the European Union. D5.4 m-Agro Knowledge Sharing Field Pilot – Final Evaluation Page 5 of 134 VOICES – 269954 www.mvoices.eu TABLE OF CONTENTS Contents Change Log ........................................................................................................................ 4 Disclaimer .......................................................................................................................... 5 Table of Contents ............................................................................................................... 6 List of acronyms ................................................................................................................. 8 Preface and Summary ......................................................................................................... 9 Part I: Outline of Evaluation Framework and Methodology .................................................. 10 1. Recap: Pilot Rationale ............................................................................................. 11 2. Notes on Evaluation Research and Methodology ....................................................... 14 3. Evaluation Framework for the VOICES Field Pilots ..................................................... 17 Part II: m-Agro Field Pilot Sub-Evaluations ......................................................................... 18 4. Process Evaluation .................................................................................................. 19 5. Outcome Evaluation ................................................................................................ 36 PART III: m-Agro Pilot Evaluation Summary ....................................................................... 63 5. Final Evaluation Conclusions .................................................................................... 64 6. Key Lessons Learned .............................................................................................. 67 References and Resources ................................................................................................. 72 Annexes ........................................................................................................................... 74 1. Business model studies carried out for the WP5 m-agro pilot services ........................... 74 2. Synopsis of Foroba Blon results .................................................................................. 85 3. Opening Speech Voices Conference April 23 2013 by Mary Allen, Sahel Eco .................. 85 4. Interview with Zakary Diarra, farmer, honey producer and entrepreneur from Bokuy- Mankoina, (Tominian region), Mali, April 2013 ................................................................. 86 5. User evaluation Foroba Blon ....................................................................................... 96 6. Dump Of Tabale technology ....................................................................................... 99 7. Voice XML ............................................................................................................... 100 8. Marketing of agricultural products in rural areas of northern ghana ............................ 101 9. Rural system design ................................................................................................ 108 10. Set-up Local Voice-based system ............................................................................ 109 11. The Emerginov platform ......................................................................................... 111 12 .Business Model Canvas for voice-based systems ...................................................... 112 13. Program final Voices conference ............................................................................. 113 14. Results from Discussion en Sous-Groupes ............................................................... 115 15. Questions related to RadioMarché and Tabale from Stakeholders ............................. 120 16. ICT4D Course ........................................................................................................ 120 17. Screenshots RadioMarché ....................................................................................... 122 D5.4 m-Agro Knowledge Sharing Field Pilot – Final Evaluation Page 6 of 134 VOICES – 269954 www.mvoices.eu 18. Screenshots Tabale ................................................................................................ 127 19. Designing the Open Voice Platform: A Multi-lingual, Crowd-sourced, and OpenPlatform to enable thec reation of Voice Based Applications for use in Internet-deprived environments .................................................................................................................................. 127 20. Nichesourcing: a case study for pluvial data digitization for the Sahel ....................... 128 21. Voice User Interface Design for m-Event Organizer .................................................. 129 22. Ecomash: Linked Market Data for Sahel Eco ............................................................ 132 23. Developing ICT Solutions for Marketing Agricultural Products in Rural Ghana ............ 133 D5.4 m-Agro Knowledge Sharing Field Pilot – Final Evaluation Page 7 of 134 VOICES – 269954 www.mvoices.eu LIST OF ACRONYMS KEC Key Evaluation Checklist W4RA Web Alliance for Regreening in Africa NGO Non-Governmental Organization RTD Research & Technology Development UML Unified Modelling Language URI Uniform Resource Identifier VXML Voice Extensible Markup Language WP Work Package XML Extensible Markup Language D5.4 m-Agro Knowledge Sharing Field Pilot – Final Evaluation Page 8 of 134 VOICES – 269954 www.mvoices.eu PREFACE AND SUMMARY This VOICES deliverable 5.4 contains the end-of-project evaluation of the m-Agro Knowledge Sharing Field Pilot, which is deployed in Mali (VOICES WP5). This report