Airlines Cut Flights out of NY Have to Fly Through Dallas Or Chica- Tucson Disappears Go,” She Says

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BUSINESS TOP STORIES LIVES Music man Local tech unit’s fighting Web work boosts brain cancer West Coast parent PAGE 35 PAGE 2 ® Wall Street pioneer of ‘dark pools’ prepares to come VOL. XXIV, NO. 34 WWW.CRAINSNEWYORK.COM AUGUST 25-31, 2008 PRICE: $3.00 out into sunshine PAGE 2 In softer market, landlords get positively generous PAGE 3 bekka lindström bekka

ART FOR THE REPORT MASSES: CHILDREN’S HEALTH Director Holly Airlines Hotchner VACCINATIONS face anticipates resistance PAGE 16 450,000 visitors a year at MAD’s ASTHMA shouldn’t new home mean a hospital trip (inset). cut flights OBESITY is a growing problem PAGE 18 Q&A wellness coach on obesity PAGE 20 out of NY HEALTH INSURERS ranking PAGE 21 domestic and international cities Fewer passengers, will disappear, and service to an-

arnold adler arnold higher fuel costs other 55 cities will be sharply cur- tailed, according to FareCom- CULTURE WARS mean less service to pare.com,an airline-ticket research AT DEADLINE smaller cities; fares up site that analyzed fall flight schedules at the request of Crain’s. THE CITY PLANNING “We’re losing service to a lot of COMMISSION IS SLATED TO BY HILARY POTKEWITZ cities,” says Rick Seaney, chief ex- vote Wednesday on whether to Little museum ecutive of FareCompare.com. All rezone the eastern portion of the airline industry is getting told,domestic capacity nationwide 125th Street, which would ready to ground thousands of air is scheduled to shrink by 13%—or help pave the way for the travelers who fly out of New York 70 million seats—by next year, construction of a proposed takes giant step City area airports. according to Federal Aviation 1.7 million-square-foot Starting next month, nonstop Administration data. The federal mixed-use complex.The city people knew about it. flights between New York and 25 See AIRLINES on Page 7 still hasn’t chosen a developer After years of Today, the museum is anything for the project but says it will litigation, MAD but obscure. make a selection before the When it opens on Sept. 27 in a City Council votes on the ready for unveiling; new location, a gleaming nine- zoning in October. still controversial story building at 2 Columbus Cir- Preparing for battle cle, the unveiling will be one of the PUBLIC ART ORGANIZATION biggest cultural events in the city CREATIVE TIME IS PRESENTING BY MIRIAM KREININ SOUCCAR this fall. a major exhibition next “There were so many moments over organizing bill month about democracy in when holly hotchner became along the way where you just won- America, to be held at the director of the Museum of Arts der how you’re going to actually ing for a new law that would make Park Avenue Armory.The and Design 12 years ago, the tiny achieve what you set out to do,” Law to help unions it easier for workers to organize. weeklong show, called cultural institution was nearly says Ms. Hotchner. “To sit here pits labor officials Meanwhile, back in the city, “Convergence Center at the bankrupt. Formerly known as the and think this is actually accom- lawyers like Martin Payson,a senior Park Avenue Armory,” opens American Craft Museum, it plished is magical; it’s unreal.” against employers labor partner at Jackson Lewis, will See AT DEADLINE on Page 2 lacked both visitors and deep- To be sure, the journey was not be mobilizing his clients, alerting pocketed donors because so few always a smooth one. The muse- BY DANIEL MASSEY them to the dangers he sees for em- um’s unveiling follows years of de- ployers should such a law be passed. when mike fishman attends the “It would tilt the very delicate

34 lays due to lawsuits brought by

5 prominent preservationists. Ulti- Democratic National Convention balance between labor and man- mately unsuccessful, the oppo- in Denver this week, he won’t be agement in favor of labor and put nents objected to the museum’s there just to support Sen. Barack every single employer in the city of plans to renovate the city-owned Obama. The president of New New York at a heightened risk of 1964 “lollipop” building, designed York City’s powerful building serv- having to deal with the challenge of See CONTROVERSIAL on Page 8 ice workers union will also be fight- See EMPLOYERS on Page 7 NEWSPAPER 71486 01068 0 CNYB 08-25-08 A 2 8/22/2008 8:54 PM Page 1

COASTING: Leaders in Avenue A|Razorfish’s NY office include (from left) tech VP Ray Velez, East AT DEADLINE region head Bob Lord, operations VP Missy Foristall and media VP Continued from Page 1 Dan McMenamin and Domenic Venuto. Sept. 21. It will include the Associates Inc., to analyze the work of 50 artists from across methods it has used to ground the nation who have focused on its fiber network and determine themes related to the upcoming code compliance. Verizon said presidential election.The show the cost to fix the problems “is is the grand finale of a yearlong not financially material.” program called “Democracy in America: The National WAITING PASSENGERS AT Campaign,” in which Creative NEWARK LIBERTY INTER- Time traveled across the national Airport can now country to speak with artists charge their phones and laptops about the subject and for free at newly installed commission new works. “power poles.” The 50 poles, sponsored by ONE OF THE MOST VOCAL mobile-phone maker CRITICS OF THE PLAN TO Samsung, stand about redevelop Willets Point says he 8 feet tall and are wired has inked a deal to sell his land with four standard to the city. Jerry Antonacci, outlets; there’s room owner of waste-transfer business for 200 people to Crown Container, says he power up at once. reached an agreement last week Newark gets heavy use to sell the 23,000-square-foot from business parcel that houses the business travelers; about 40% and move to Maspeth, Queens, of its 36 million should the city’s proposal get the passengers in the past year were required land-use approvals. traveling for work, according to Business owners say the city has the Port Authority of New York become more serious in its and New Jersey. Poles have been negotiations in recent weeks, in place at JFK for a year and and the Economic Development arrived at La Guardia a few

Corp. says it expects to months ago. roger hagadone announce more deals soon. MONTEFIORE MEDICAL CENTER VERIZON COMMUNICATIONS HAS RECEIVED STATE APPROVAL INC. WAS RECENTLY NOTIFIED for a new liver transplant center, by the New York Public Service making it the fourth one in New Commission that the fiber-optic York City. But unless the Bronx Ad shop looks sharp cable it installed in some areas of hospital can increase the supply the state violate provisions in of livers by convincing more the National Electrical Code. people to donate organs, the NY office keeps Avenue A|Razorfish atop digital wave The cable is used to deliver new center may end up television service to homes and cannibalizing the other three BY AMANDA FUNG has cost the firm more than $2 transplant units.The existing billion to deploy nationwide. centers are all in Manhattan, at six months ago, NBC Universal and News Corp. launched their highly anticipated video The telecom giant sent a plan to Mount Sinai, which did 360 site, Hulu.com.This month, Women’s Wear Daily unveiled a jazzed-up version of WWD.com. the PSC outlining steps it will transplants in 2003; New York- take to correct the problem, Presbyterian, which did 202 And this week, the National Football League will roll out new sites for its 32 teams. which it will do within 60 days. transplants; and NYU Medical All of these projects have a common thread: Developers and strategists from Avenue It has also retained a consultant, Center, which did 182. A|Razorfish’s midtown office worked on them. The company has emerged as one of the hottest interactive agencies in the nation. Although it is headquartered in Seattle, the bulk of its business comes from New York. Avenue THIS WEEK IN CRAIN’S A|Razorfish’s Manhattan office is the agency’s largest, and home to some of its most talented Web developers and strategists. WEEK IN REVIEW ------9 The New York hub, operating autonomously, has become a major rainmaker for the agency. VALERIE BLOCK ------11 See AD SHOP on Page 7

THE INSIDER------12

REPORT: HEALTH CARE------15 HEALTH INSURERS------21 Liquidnet ready to trade up REAL ESTATE DEALS------31

37 SMALL BUSINESS ------31 Growing dark-pool Liquidnet Holdings Inc., the On top of that, Liquidnet faces CLASSIFIEDS ------32 firm that emerged from that crude major problems of its own as others exchange prepares sketch, has helped revolutionize swarm into the market it pioneered, NEIGHBORHOOD stock trading by serving as a sort and as federal regulators grow con- IPO as regulators eye of eBay for money managers ea- cerned over an explosion in the JOURNAL------34 market; patent fight ger to sell big blocks of number of trades being BUSINESS LIVES------35 stock in secrecy. The struck in what are omi- Manhattan-based firm, nously known as the “dark THE WEEKS AHEAD ------36 BY AARON ELSTEIN which launched in 2001, 47% pools” run by Liquidnet LIQUIDNET’S CORPORATE LADDER------37 has grown into a global profit margin and others. after tossing and turning in enterprise that last year in the first Meanwhile, the com- EXECUTIVE MOVES------38 bed one night late in 1999, a bleary- boasted 379 employees and six months pany also faces a major 39 of this year BOB LAPE ------39 eyed Seth Merrin rose and scrib- $346 million in revenues. legal challenge over own- bled down a business plan for a new ership of a key patent. vol. xxiv, no. 34, august 25, 2008—Crain’s New York Business (issn 8756-789x) is published The main event weekly by Crain Communications Inc., 711 Third Ave., New York, NY 10017. Periodicals kind of Wall Street firm. The next Despite these pitfalls, a surpris- postage paid at New York, N.Y. and additional mailing offices. Postmaster: Send address morning, even he was surprised by now, mr. merrin is preparing for ing number of analysts insist that changes to: Crain’s New York Business, Circulation Department, 1155 Gratiot Avenue, Detroit, MI 48207-2912. for subscriber service: Call (888) 909-9111. Fax (313) 446-6777.$3.00 a the results. his biggest test to date. He is taking Mr. Merrin’s proposed $500 mil- copy, $59.79 one year, $109.79 two years. (GST No. 13676-0444-RT) ©Entire contents “It was all right there, everything his company public in the midst of lion initial public offering will be a copyright 2008 by Crain Communications Inc. All rights reserved. I’ve worked on for the last few the biggest crisis to hit Wall Street big hit. They note that the firm is years,” he says. in decades. not just weathering Wall Street’s

2 | Crain’s New York Business | August 25, 2008 CNYB 08-25-08 A 3 8/22/2008 8:10 PM Page 1

BY THE NUMBERS Landlords up ante NY jobs push the pay envelope Offers of free rent, RANDY NOVAL NEW YORK AREA WORKERS earn an custom-built office says External IT average hourly wage nearly 30% higher space on the rise will save money than that for the rest of the nation, a by moving into a new study by the Bureau of Labor in softening market finished office Statistics shows. The hourly wage in suite. the area—including the five boroughs, BY THERESA AGOVINO Westchester and northern New Jersey— averages $25.38. The study, based on MIDTOWN PERKS May 2007 data, tracked more than randy noval was reluctant to sign a lease at 14 Wall St. because he FREE RENT 700 types of jobs, with a salary cap of thought the rent was simply too just over $200,000. 2Q 2007 2Q 2008 high. After comparing the cost of the newly finished office suite there to cheaper options that 2-4 3-6 would require construction, how- months months HIGHEST-PAYING HOURLY ever, Mr. Noval changed his mind. BUILDING JOBS WAGES “When you think about what * you pay designers and construc- ALLOWANCES Chief executives $93.37 tion workers and also the time 2Q 2007 2Q 2008 Surgeons $89.78 costs and the inevitable construc- Orthodontists $87.09 tion delays, this became the most $30- $40- Obstetricians and affordable choice,”says Mr.Noval, gynecologists $86.77 general manager of technology $40 $50 firm External IT, which moved *Per square foot. Source: GVA Williams Oral and maxillofacial surgeons $80.45 into the building—owned by Cap- neff david stone Equities—last summer. General internists $77.20 Encouraged by such successes, points from the year-ago period, free. Mr. Montana says that of the points out that finished space can Financial managers $71.16 landlords across the city are invest- according to Cushman & Wake- 20 sites his client considered,three- be used and reused for years. Sales managers $70.93 ing heavily, building thousands of field Inc. In addition, brokers say quarters of them boasted similar of- “This is what tenants want,” he ready-to-occupy offices. The ex- that tenants are taking longer to fers. A year ago, he notes, that fig- says. Family and general plosion in offerings of what the in- sign leases. That sluggishness ure would have been 30% at most. As more property owners in- practitioners $70.59 dustry calls prebuilt space is just one comes at a time when troubled fi- crease their prebuilt space,pressure Lawyers $70.39 sign of an increasingly aggressive nancial firms are retrenching, Pricey moves is mounting on others to follow effort by the city’s landlords to lock adding more space to a market that such offers are expensive in a city suit.Jared Horowitz,a senior direc- in tenants in a softening real estate now has 20 million square feet where building out space costs tor at C&W who is on Trump market. In addition, landlords are available—up 35% from a year ago. anywhere from $65 to $85 a square Tower’s leasing team,notes that the LOWEST-PAYING HOURLY stepping up the number of months In response, landlords are get- foot. For some tenants, landlords Fifth Avenue property’s recently JOBS WAGES of free rent they offer as well as the ting more and more generous. In will spend up to $160 a square foot prebuilt office space will keep it amount of money tenants can get the second quarter,midtown land- to build a customized office. competitive with similar buildings Fast-food cooks $8.80 to build out their new homes. lords offered tenants an average of Those up-front investments adding ready-made options. Food preparers and servers $8.87 three to six months of free rent, up can reduce the landlord’s returns. He adds that well-designed Shampooers $8.88 Different climate from two to four months in the In the case of prebuilt space, how- prebuilt space not only brings in “it’s not like before, when you year-ago period, according to ever, landlords are adding another tenants, but also commands higher Service station attendants $8.90 could rent space while you were GVA Williams. Cash allowances cost—the risk that the finished rents. In the last six months, nearly Dishwashers $8.96 asleep at the switch,” says Daniel given to tenants to build out their space may sit empty for months. 45,000 square feet of prebuilt space Cafeteria and food Blanco, chief operating officer of space rose to between $40 and $50 Steven Durels, executive vice have been leased in the tower at concession attendants $9.27 Broad Street Development, which a square foot, up from $30 to $40 a president at SL Green Realty rents of about $120 a square foot. Parking lot attendants $9.45 recently constructed 60,000 square square foot. Corp., says that in a competitive Other space in the tower is fetch- feet of prebuilt office space in its Bill Montana, a managing di- market, landlords need to step up ing $100 a square foot. Transportation attendants* $9.51 three properties. “Obviously, you rector at brokerage Studley, is close their efforts. He also notes that “Tenants are paying a premi- Textile and garment workers $9.58 don’t have the same robust market.” to completing a deal in which the such investments typically pay off um,” says Mr. Horowitz. Cashiers $9.64 In fact, Manhattan’s vacancy landlord has agreed to build a in terms of signed leases, explain- rate climbed to 7.1% in the second 3,000-square-foot office to his ing that prebuilt space typically COMMENTS? *Excludes flight attendants and baggage porters.

quarter, up nearly 2 percentage client’s precise specifications for rents faster than raw space.He also [email protected] istockphoto

on average $31 billion in assets “The SEC is concerned with each. In the process, Liquidnet’s too much of the market becoming despite crisis on Wall St. revenues in the period soared 32% dark,” says Aite Group analyst Matt to $206 million, as profit margins Samuelson. hit a hefty 47%. More growth, of course, is just crisis but is growing strongly. for $23 million a brokerage anonymously, away from other In recent years, however, Mr. what Mr. Merrin confidently pre- Turning that jugger- that he had started 10 years traders’ prying eyes. Merrin’s success with Liquidnet dicts.He has recently expanded into naut into a public compa- earlier at the age of 25. Previously, big investors looking has spawned a raft of about 40 imi- Europe and Asia and may yet ex- ny promises to give Mr. Mr. Merrin’s idea with to trade big blocks of stock had to tators. Many are backed by major pand into options, currencies and Merrin a major windfall, Liquidnet was to create a route orders to the New York Stock banks such as Morgan Stanley or other assets. but not his first. In 1996, computer network where Exchange floor or to the trading Bank of America. Collectively, they But Mr. Merrin’s biggest prob- the Manhattan native and buyers and sell- desks of big brokerage houses, in now gobble up 15% of all share trad- lem may lie much closer to home. Bronx High School of ers negotiate the process tipping off their inten- ing, a success that the NYSE itself He’s locked in a bitter legal dispute Science graduate sold deals tions to competitors. plans to imitate next month with the with another early dark-pool creator “Rarely do you see something launch of its own dark pool. over ownership of a patent that’s key SETH MERRIN is truly innovative on Wall Street, but to Liquidnet’s operations, with the waiting for the market that’s what Liquidnet has done,” Mounting concern in D.C. outcome uncertain. to settle down so he says Bill Cline, a longtime broker- so far,the Securities and Exchange In the meantime, Mr. Merrin is can launch age industry consultant. Commission has allowed the pools waiting anxiously for the market to Liquidnet’s IPO. In the first half of this year to grow unencumbered. But that settle down so he can launch his alone, Liquidnet bro- may change as these shadowy mar- IPO. kered an average of 76 ketplaces grow to an expected 20% “As soon as the market improves, million shares a day of all stock trading in three years, we’re ready to go,” he says. from its 535 mem- according to research firm Aite catherine gibbons bers, which manage Group. COMMENTS? [email protected]

August 25, 2008 | Crain’s New York Business | 3 CNYB 08-25-08 A 4 8/22/2008 8:55 PM Page 1

IN THE MARKETS HIGHLIGHTS REEL Lehman Bros. has look +5.0% of an unrewarding buy The Bloomberg/ Crain’s New York Index Enormity of firm’s one would pay much of a premium over investors to consider, since the price that rose 5.0% to the market price. And in the current fire- a bank fetches in a sale is typically based end the woes dims any hope sale atmosphere, Lehman is not likely to on a multiple to this figure.“Book value is week at get a good price for ei- the big question,” says of a buyout premium ther its mortgage port- a merger arbitrager.

342. The ➡ S&P 500 folio or Neuberger. What’s more, the Index fell “Investors are con- firm’s margin for error 0.5%, BY AARON ELSTEIN vinced this company seems sure to shrink closing at cannot survive,”wrote further. Lehman is ex- 1292. he saga of Lehman Brothers Ladenburg Thal- pected to post big asset Holdings Inc. took another mann analyst Dick write-downs when it wild turn Friday,with its stock Bove in a research re- reports quarterly re- jumping 14% at one point port last week. sults next month.Banc amid talk that a Korean bank Although Mr. of America Securities RISERS Twas considering acquiring the ailing Wall Bove strongly dis- analyst Michael Hecht 5-DAY 1-MONTH 3-MONTH CLOSING Street titan. agrees,Lehman’s con- forecasts that the firm % CHANGE % CHANGE % CHANGE PRICE Given that the company’s stock was dition is precarious at will have to write down New York & Co. +13.0% +18.0% +47.3% $11.56 down 79% for the year before Friday’s best. For starters, it its mortgage portfolio Hess +11.5% +8.7% -17.0% $106.27 surge, pressure is mounting on Chief Ex- still has $72 billion of by $4.5 billion. ecutive Richard Fuld to do something exposure to troubled Selling Neuberger Foot Locker +7.7% +12.7% +32.8% $16.04 drastic.Analysts speculate that he will ei- assets, according to Berman could help. IAC +6.2% +8.7% -15.7% $17.25 ther sell the firm outright or unveil plans Banc of America Se- Market cap $10.8 billion Price estimates range PSEG +3.5% -7.0% -8.5% $40.50 to sell off Lehman’s prestigious asset- curities.That’s double Projected 2008 loss $3.1 billion as high as $13 billion, management unit, Neuberger Berman. the amount held by Commercial $40 billion but hitting that figure At the very least, he will also need to find Merrill Lynch and mortgage exposure would be a tall order SINKERS a buyer for some of the firm’s vast portfo- nearly triple that of for a sick seller. 5-DAY 1-MONTH 3-MONTH CLOSING lio of deeply troubled mortgages. Morgan Stanley. Analysts surveyed % CHANGE % CHANGE % CHANGE PRICE The trouble is,none of those solutions Worse, Lehman by Reuters Estimates AIG -13.6% -29.4% -47.5% $19.87 is likely to pay off for Lehman sharehold- has only about $22 billion of capital on its forecast that for the year, Lehman will Avis Budget -11.3% +14.5% -49.3% $7.28 ers, making this one bottom-feeding books to cushion against losses.The firm lose $3.1 billion, or $5.53 a share, on rev- opportunity that even the bravest of in- Starwood Hotels -9.9% -5.7% -26.8% $36.70 says that that it has access to another $40 enues of $7.6 billion. In the happier days vestors should skirt. billion in cash from deposits and other of 2007,the firm recorded profits of $7.26 Coach -9.2% +0.2% -17.3% $28.33 While it’s true that a buyer for Lehman sources, but its book value, or net worth, a share on $19.3 billion in revenues. Phillips-Van Heusen -8.8% -2.9% -18.9% $35.93 could turn up, the sheer enormity of the is terribly uncertain at this point. That firm’s problems make it unlikely that any- fact is something for takeover-minded COMMENTS? [email protected]

US Open Tickets STOCKS TO WATCH by Erik Ipsen With its business humming along nicely, Time Warner Cable seems set to fly solo WITH EARNINGS CLIMBING at a 20% annualized clip and subscribers signing up for new services at a similar pace, Time Warner Cable seems destined for a good reception when its spinoff from its parent is completed next quarter. The company has 15 million subscribers. The rub is that 40% of them live in areas served by Verizon, whose rival FiOS service is scoring well with consumers. Last week, J. Crew went back to where it came from. Shares of the apparel company slipped back to their IPO levels of July 2006. This year, the stock is The 2008 US Open is here! down 46%. That compares with a 2% dip logged by the Gap, the outfit J. Crew’s CEO, Mickey Dressler, headed previously. Recently, J. Crew has pushed upmarket—where the economic downturn is beginning to bite. This Order your tickets now! If you would like to week, the firm is expected to post earnings growth of a mere 2.5%. purchase tickets for any session, our Event www.admitone.com Over the past year, shares of News Specialists are standing by ready to assist you. Corp., owner of everything from Fox If you are a season ticket holder and would 646-307-4239 Network to MySpace, have behaved like to sell any of your tickets, call Admit One more like those of the newspaper in- today! Our Market Makers are ready to make dustry from which the firm sprang. News Corp.’s shares are off 35%, more you an o er. than the 24% drop logged by The New When purchasing US Open Tennis tickets from York Times Co. Happily for Chairman Admit One, you will receive a full refund for Murdoch, his board loved him enough Ocial USTA cancelled sessions. to bump up his compensation 9% last year, to $27 million. NYT’s Pinch Sulzberger, eat your heart out. charts: lindström bekka

4 | Crain’s New York Business | August 25, 2008 CN012306 8/15/08 4:15 PM Page 1

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: INSIDE THE CONVENTION NEW YORK,NEW YORK Crain’s blogs from the national party conventions to provide the most edited by Valerie Block up-to-the-minute political coverage.

Democratic Convention Dance center on its last legs? Monday August 25 Jonah Bokaer - Friday August 29 ance wunderkind ’s fledgling performing arts center in Williamsburg, DBrooklyn, will present its first public dance performance on Sept. 25—the U.S. debut of French artist Reporter Matthew Sollars Christian Rizzo.The event could be its last. blogs daily from the The Center for Performance Research, a 4,000-square- convention in Denver foot nonprofit space created by Mr. Bokaer (right) and choreographer John Jasperse, could fail by year’s end if the duo can’t raise $600,000 to cover expenses. Jonah Bokaer The partners boast rich pedigrees. Mr. Bokaer joined the Republican Convention Merce Cunningham Dance Company at the unprecedented age of 18, and he choreographs Monday September 1 - Robert Wilson’s operas. Mr. Jasperse’s work has been performed around the world. Thursday September 4 The pair purchased the Williamsburg studio to help other artists in the neighborhood, raising an initial $600,000, including a $250,000 grant from the New York City Cultural Affairs Department. But more is needed to pay off the space and cover operating costs. Reporter Daniel Massey The center offers inexpensive rehearsal space for choreographers and boasts a 73-seat blogs daily from the convention theater, created in response to rampant real estate development, says Mr. Bokaer. “There in Minneapolis-Saint Paul have been 11 dance spaces that have closed down in Williamsburg because of the condo craze in the area,” he says. insiders wonder if the boost will during the second quarter, Phillies fans help the one-time local TV leader compared with the year-earlier Go to crainsnewyork.com versus Mets get its mojo back. period. Firms hiring include D.E. for Crain’s continuous reporting on the conventions. For the first 12 days of the Shaw & Co., Highland Capital as the mets and Phillies fight games, Channel 4’s late news with and Two Sigma Investments. for the top spot in Chuck Scarborough and Sue Simmons “Hedge funds are bringing on the National drew double the number of viewers board people who have left League East, from the previous week, as well as investment banks because of Phillies fans are that of nearest rival WABC. cutbacks,” Mr. Benson says. looking to join “Viewers are being reminded that Positions in derivatives, the the fray.Tired Chuck and Sue and Len Berman are sector largely responsible for the of hearing still there,” says Bill Carroll, director meltdown, were off 30% . Weiser LLP is pleased to announce that cheers for Met of programming for consulting José Reyes (right) firm Katz Television Group. in Citizens Bank Park, Fall’s prime-time schedule Ex-Gov. Cuomo a group of Phillies could also see gains. “The back in politics Lawrence P. faithful have plotted Olympics is the best via Facebook to “take getty images medium right now to while Attorney General Andrew Cafasso, CPA over” Shea Stadium promote anything,” says Cuomo wrestles with Wall Street, during their team’s final Jeff Greenberg, director of TV his dad is heading back to school. has been admitted into the partnership visit on Sept. 6. Organizers say at media-buying agency JL Starting Aug. 27, former Gov. they’ve reserved four sections in Media. Mario Cuomo will teach a 14-week the upper deck for the game. So However, earlier programs, course at Baruch College with far, more than 1,100 fans have like the struggling 5 O’clock News, longtime Baruch professor Douglas New York City Mr. Cafasso possesses more than 30 years of posted to an event page, are unlikely to join the party. Muzzio. 135 West 50th Street experience in the health care industry as both expressing interest in attending. “That’s a completely different Just 20 students will get the New York, NY 10020 a public accountant and a senior executive at “I’ve gone to games in audience,” says chance to sign up Tel 212.812.7000 health care organizations. As a CPA, he Philadelphia the last 10 years and Laura Kollappallil, for “The 2008 Fax 212.375.6888 provides auditing and consulting services, with seen nothing but Mets fans,” says associate director Presidential Scott Lipnick Long Island a focus on integrated delivery systems, , a 23-year-old retail of local broadcast Election: Where 3000 Marcus Avenue hospitals, and nursing homes. manager who helped organize the at RJ Palmer. We Are As a Lake Success, NY 11042 effort. “We wanted to return the Nation, Where Tel 516.488.1200 As partner-in-charge of Weiser’s Health favor.” We Want to Be, Fax 516.488.1238 Care Services Group, Mr. Cafasso leads a Buses will leave from Hedging How We Get team of industry experts who provide audit, Philadelphia at 9:30 a.m., and the their bets There.”The Westchester fans plan to tailgate in the Shea once powerful tax, and consulting services such as strategic 660 White Plains Road parking lot. Their seats are pink slips democrat says Tarrytown, NY 10591 planning, performance improvement, clinical strategically positioned near the continue to pile he’ll explore the Tel 914.333.0555 integration, and financial feasibility. left field foul pole so Mets players up on Wall issues with the Fax 914.333.0556 He can be reached at 914.517.7424. looking out from the dugout will Street, but hedge students, but see nothing but Phillies fans. funds are “I’m not there to New Jersey 399 Thornall Street A Mets spokesman had no increasing their argue for one Edison, NJ 08837 comment. head counts. side or the Tel 732.549.2800 Efinancial other.” Fax 732.549.2898 careers.com Has local station Chief Executive Contributors: MILTON GLASER designed this John Benson says Matthew Flamm, struck gold? limited edition 2008 U.S. Open www.weiserLLP.com Weiser LLP his site saw a 38% Daniel Massey, Certified Public Accountants as wnbc-tv rides the Beijing bump in hedge poster for American Express. Miriam Kreinin Olympics to ratings gold,TV fund postings Souccar

6 | Crain’s New York Business | August 25, 2008 CNYB 08-25-08 A 7 8/22/2008 9:09 PM Page 1

Even employment law firms are encouraging clients to join trade or- Employers battle unions over bill ganizations’efforts to defeat the legislation. But they’re also instructing Continued from Page 1 tion fail to produce a contract with- “When it passes, you’re going to them to prepare as if the act will be- union organizing,” says Mr. Payson. in 120 days. And it would increase see a surge of organizing like the come law. Union membership has been penalties for unfair labor practices. 1930s and ’40s throughout all in- Jackson Lewis is launching a Web steadily declining across the country dustries in the city,” says Stuart Ap- site about the proposed law today to for decades. Labor leaders believe Scaring workers pelbaum, president of the Retail, help clients take action.Lawyers from the bill, the Employee Free Choice the law is necessary, labor leaders Wholesale and Department Store the firm have already held more than Act, could reverse the downward say, because employers scare workers Union. a dozen seminars and breakfast meet- trend and spawn a new golden age of from voting in favor of unions. Be- Mr. Fishman, who leads the ings with employers to help them plot organizing.As the political calendar cause of such tactics, unions have 100,000-member SEIU Local 32BJ, strategy. They’re even urging private heats up, a showdown looms with shied away from even filing for elec- and other labor leaders across the city equity firms to make sure they take employers, who believe the bill tions with the National Labor Rela- have made passage of the law their the bill’s potential impact on prof- would cripple their operations and tions Board.The number of elections top priority.The bill is expected to be itability into account when consider- devastate profit margins. While in the city last year dropped 32% part of the Democratic Party plat- ing acquisitions. they would like to head off the bill, from 10 years ago,to 77,according to form,and labor officials have planned Employers are also being advised

they are also preparing for what a BNA Plus analysis of NLRB data. an advertising and lobbying blitz at lindström bekka to educate supervisors about unions could be a new labor landscape if the Both union leaders and employ- the convention to make sure it stays and deal with issues they would typ- legislation passes. ers expect that the law—supported at the top of the party’s agenda. “Six weeks is typically enough ically ignore in the absence of an or- The bill, which the House of by Mr. Obama and opposed by Sen. Management attorneys like Mr. time to dispel the myths that many ganizing campaign. Representatives passed last year, John McCain—would spur a wave Payson say the “card check” provi- unions create about the benefits of “If EFCA passes,and all employ- would allow workers to bypass union of private sector organizing in the sion of the law would eliminate the collective bargaining,” says Peter ers have to act right now as if it will, elections and organize if a majority city, in areas like health care, retail, six-week window between a union’s Conrad, a partner at law firm all companies will be in perpetual of employees in a bargaining unit light manufacturing and office filing for an election and the actual Proskauer Rose. campaign mode,” says Gerald sign authorization cards. Once a work. Some insiders predict union vote—when employers typically en- More of a concern to other Hathaway, a lawyer for Littler union is formed,employers would be membership in the city—at 25.2% gage in informational campaigns to lawyers is the provision that man- Mendelson. compelled to submit to binding ar- last year—would go up 2% to 3% a dissuade workers from choosing the dates binding arbitration if an initial bitration if negotiations and media- year if the bill becomes law. union. contract can’t be worked out. COMMENTS? [email protected]

placing Bangkok on the list of cities when a stopover is involved. no longer connected to New York. “The difference is huge if you Airlines cut flights out of NY have to fly through Dallas or Chica- Tucson disappears go,” she says. Major airports in those Continued from Page 1 Delta is trimming 16 nonstop the big apple’s convention and cities are notoriously delay-prone. agency does not track the informa- HARD TO REACH routes from its lineup, including tourism bureau is paying attention, “You start to ask yourself if the size tion for local markets. International cities losing Myrtle Beach, S.C., while Conti- but says it is not yet worried.“We have of the client relationship justifies the Small and midsized cities will bear nonstop service from New York. nental is eliminating 14 destinations, to keep a close eye on the situation,” emotional and financial cost of the the brunt of the cutbacks domestical- including Salt Lake City, Utah, and says a spokeswoman for NYC & trip,” she adds. ly. Carriers are reducing flights to Bangkok, Thailand San Jose,Calif.American Airlines is Company. “It’s too soon to speculate She has another eight trips cities like Atlanta that once enjoyed Barranquilla, Colombia also dropping 14 cities, including what the widespread effect will be, planned this year. Ms. Gale says several per day and dropping service Bologna, Italy Charlotte, N.C., and Memphis. but regardless,we still have ample air- she’ll be relying on “advanced med- to cities like Daytona Beach, Fla., al- Bucharest, Romania While a major city like Atlanta lift into and out of New York City.” itation techniques” to get her together. The new, leaner schedules Frequent travelers to Tucson Cologne, Germany will still be served from New York by through the layovers. mean travelers are facing less conven- Delta and AirTran Airways, with might disagree.The only carrier of- Leisure-only destinations are ient arrival and departure times,more Knock, Ireland only two carriers offering direct fering nonstop service to the Ari- also coming under the knife. Vaca- crowded flights, and in some cases, Lagos, Nigeria flights, customers can expect higher zona city, Continental, is discontin- tioners usually purchase economy- the return of the dreaded stopover. Liverpool, England air fares. uing the route in September. priced tickets,and airlines are trying Fares are likely to increase as well. London-Luton, England Chuck Imhoff, American Air- That’s bad news for Tevis Gale, to maximize profits. Continental is lines’vice president for the New York chief executive of Balance Integra- halting its flights to Sarasota, Fla., Warning signs London-Stansted, England area, says the carrier is eliminating tion,a Manhattan firm that provides and American is reducing its flights the airlines, which have been Naples, Italy smaller regional jets from its fleet, corporate yoga programs.One of her to San Juan, Puerto Rico. warning for months that the cut- Palermo, Italy and “doing its part” to ease airport biggest clients, American Express, “New York has always been a backs are coming, point to sky-high Papeete, Tahiti congestion.But the fact is,American has an operations center in Tucson, snowbird city,” says Mr. Seaney, re- fuel prices that have driven up their Source: FareCompare.com experienced a drop in passengers on where Ms. Gale travels at least once ferring to people who spend winters costs and a weak economy that has some of its routes last year,including a month to lead workshops. in Florida and the Caribbean.“If it’s reduced the number of passengers. a 30% reduction in customer volume The loss of the nonstop flight to mostly seniors flying to Florida ex- Whatever the reasons,New York- ton, N.Y., or Tucson, Ariz., will be- on its flights to Atlanta. Tucson means that Ms. Gale will pecting $200 fares, those flights are ers will be inconvenienced by the re- come impossible.Delta Air Lines’last Even international capitals will now have to connect through Dallas going to get cut.” duced number of flights to all corners flight to the upstate city is on Sept.6, not be spared: Thai Airways can- or Chicago to visit her client. What of the country. In September, for ex- about the same time Continental Air- celed its nonstop flight to John F. was once a four-and-a-half-hour COMMENTS? ample,finding nonstops to Bingham- lines stops flying to the Arizona desert. Kennedy International Airport, journey becomes a nine-hour trek [email protected]

does not report revenues for individ- media-buying, ad creative services $500,000 and $600,000. The firm’s ual offices; however, it says that 65% and research functions, its Web de- performance typically leads clients Ad shop looks sharp of its revenues come from Web development and strategy specialties to retain the agency for additional velopment and design—the special- are key to Avenue A|Razorfish’s projects, executives say. Continued from Page 2 It was acquired in 2003 by SBI, a ty of the New York location. success. It is those capabilities that “Just by touching a Web site, we It has snagged high-profile clients in company that ran a number of high- The agency has prospered in have enabled the office to attract big can guarantee an increase in page the media industry, including XM flying Web shops, such as Scient. what has become an overcrowded media accounts—including brands views per session,” says Mr. Venuto, Radio and The New York Times SBI merged with Seattle-based and highly competitive market. outside of the United States, such as noting that four weeks after Avenue Co., and signed up HBO just a few aQuantive a year later, and Razor- Large consulting firms including The Financial Times in London and A|Razorfish revamped CNN.com, weeks ago.To accelerate growth, the fish was combined with Avenue A, Sapient,IBM and Accenture,as well Terra Networks, based in Brazil. the total time spent by all visitors to office recently established a media the firm’s media-buying arm. Last as traditional ad agencies, are all vy- the site that month increased by 7%. and entertainment practice. year, Microsoft bought aQuantive ing for the same projects. Neverthe- New practice draws clients In addition, Avenue A|Razor- “New York has exploded,” says for $6 billion.The deal was the soft- less, Avenue A|Razorfish is No. 2 in in addition, Avenue A|Razorfish fish’s New York tech staff helps give Bob Lord, East region president for ware giant’s largest acquisition ever. the list of top U.S. digital agencies established its media and entertain- the agency an edge. While the New Avenue A|Razorfish. “And clients Today, Avenue A|Razorfish’s when ranked by revenues, just be- ment practice, extending it to Los York site is part of a global agency are spending more with us.” New York office boasts 415 employ- hind Publicis’ Digitas, according to Angeles and San Francisco as well. that has 2,000-plus employees and ees, 17% of whom are tech special- Advertising Age. With the group in place, the New 19 offices, the employees here have Big Apple roots ists.The head count has grown 12% “They have evolved into a lead- York office expects to increase its maintained an innovative, entrepre- avenue a|razorfish has roots in since the agency moved into Google ing marketing-solutions provider,” client base by 50% by the end of the neurial spirit. the Big Apple,dating back to the dot- Inc.’s old digs at 1440 Broadway two says Steven McBride, founder of year, says Domenic Venuto, vice “We’re the most collaborative com heyday of the late 1990s. The years ago. Overall, the company VisualMax, a boutique interactive president of the new practice. group,”says Ray Velez,vice president original Razorfish was a well-known generated about $299 million in agency in Manhattan. “They have Depending on its level of in- and national lead for technology. Manhattan Web development shop revenues last year, up 27% from become digital thought leaders.” volvement in any given project, Av- and a Silicon Alley darling. 2006 levels. Avenue A|Razorfish While the New York office has enue A|Razorfish earns between COMMENTS? [email protected]

August 25, 2008 | Crain’s New York Business | 7 CNYB 08-25-08 A 8 8/22/2008 8:04 PM Page 1

ARTFUL DINING ing will finish it.” But MAD’s larger digs are also a THE MUSEUM of Arts and Design Controversial museum to open liability: The museum faces many tapped veteran restaurateur hurdles, not least among them the Michael Weinstein, president of Continued from Page 1 her new office overlooking Central by artists from all over the world, expense of running a larger opera- Ark Restaurants Corp., to run a by the late architect Edward Durell Park last week, feels victorious. For will nearly double in size;MAD will tion and the difficulty of raising dining spot featuring American Stone. one thing, MAD’s membership has also gain a new 155-seat theater that funds during a recession. food on the building’s ninth floor, In 2002, MAD, as the museum is jumped 41% in the past two months will be available for rentals. A desti- with views of Columbus Circle called, won the bid to purchase and as art enthusiasts gear up for the nation restaurant, to be run by Cash shortfall and Central Park. renovate the one-time headquarters opening.Museum officials expect at Michael Weinstein of Ark Restau- the years of legal battles led to Mr. Weinstein will open the for the city’s department of cultural least 450,000 visitors each year, up rants and scheduled to open in construction delays, which in- restaurant in March with a affairs, vaulting the small-scale insti- from 300,000 in recent years. March, is planned for the museum’s creased costs for the building, push- personal friend, Dr. Brian tution onto the playing field of big- With 54,000 square feet, the ninth floor. ing the project’s budget to $95 mil- Saltzman, whom Mr. Weinstein time donors and paving the way to its new building has more than triple “This is an absolute perfect cap lion, from $50 million six years ago. describes as a foodie and art turnaround.It also expanded its focus the space of the museum’s former for what’s happening at Columbus So far, $85 million has been raised. collector—and novice on contemporary architecture, fash- home, on West 53rd Street, which Circle,” says Jerome Chazen, chair- Museum officials were hoping to restaurateur. The partners will be ion, technology, crafts and design. will allow it to display its permanent man of the museum’s capital cam- have the total amount in hand in in charge of catering all of the Although preservationists are collection—stuck in storage for paign, who gave $22 million for the time for the opening, but Mr. events for the museum as well. still grumbling over the building’s years—for the first time.The muse- renovation project.“The area is very Chazen says it will take longer. A Ark owns the Bryant Park Grill revamp, Ms. Hotchner, who sat in um’s shop, featuring objects created separate endowment campaign is $7 important to the city,and this build- and six other restaurants in New York. It hasn’t opened a restaurant in the city for 10 years.

million shy of its $20 million goal. The museum’s annual operating Don’t Push Your Luck budget is set to nearly double, increasing to $9 million,just as corporate and individual donors are tight- With Your Push To Talk. ening their purse strings. But Ms. Hotchner says she is confident the institution will be able MAKE THE SWITCH TO VERIZON WIRELESS. to bring in at least $3 million a year from admission fees, the museum Make your business instantly more productive by switching to the only Push to Talk service shop and restaurant,and renting out that comes with the Network. And right now you can get a great deal on one of our hardest- the public spaces for outside events. MAD will pursue the remaining $6 working phones. Verizon Wireless. The smart choice for Push to Talk. million from the largesse of donors. “Our new operating budget is a great challenge,” Ms. Hotchner says. “But even in an economically challenging time, most people will still have $15 to go to a museum.” MAD’s debut is a closely watched Add Push to Talkk to any one. Many opponents, including Nationwide voice plan artists and well-known architects,are for only $ a month. still bitter over the loss of their legal 5 battle,and some are even planning to Plus, activate Push to Talk service boycott the opening. on 5 or more new business lines “Even though we would have and get these great deals. preferred to keep the old building, G’zOne BoulderTM we still hoped the new building $ 99 would turn out really good,” says 79 Michael Gotkin, a landscape archi- With new 2-yr. activation on any Nationwide voice plan tect and modern-architecture when you activate 5 or more business lines. preservationist. “But what’s there • Meets military standard 810F for now looks like an appliance. It’s an water, shock and dust resistance embarrassment.” Free admission Motorola AdventureTM V750 still, Mr. Gotkin admits, if the $ 99 museum puts on great exhibits, the 49 flap over the building will be forgot- With new 2-yr. activation on any Nationwide voice plan when you activate 5 or more business lines. ten. “It’s all up to them,” he says. To that end, MAD’s inaugural • Turn- by-turn directions with VZ NavigatorSM special exhibition, “Second Lives: Remixing the Ordinary,”will showcase the work of 51 international artists who transformed ordinary objects like forks and spoons into artwork. The Tiffany & Co. Foun- dation Jewelry Gallery, the only gallery in the country dedicated to contemporary jewelry,will be on the second floor, while the third floor will house “Permanently MAD:Re- For Push to TalkTaalkk solutionssolutu ions forfor youryo small business, let Verizon Wireless be your “go-to” guy. vealing the Collection.” The opening weekend is free to the public.For now,the challenge of Call 1.800.VZW.4BIZ Clickk verizonwireless.com/pushtotalk Visit a Verizon Wireless store handling the anticipated crowds is VERIZON WIRELESS COMMUNICATIONS STORES See store for Return/Exchange Policy. more pressing to Ms. Hotchner MANHATTAN Union Square 57 W. 57th St. 134 W. 34th St. 100 Wall St. & Water NASSAU Westbury SUFFOLK Smith Haven WESTCHESTER than critics’ reactions. 342 Madison Ave. 859 Broadway btwn. 5th & 6th Ave. btwn. 6th & 7th Ave. (Closed Sat. & Sun.) Massapequa 49 Old Country Rd. East Northport 1 Smith Haven Mall Hartsdale “I have no doubt there will be @ 43rd St. 212-206-7587 212-980-4860 917-351-8000 212-510-6160 5070 Sunrise Hwy. 516-937-2960 4000 Jericho Tpke. 631-382-3720 355 N. Central Ave. 212-856-6100 516-797-3880 631-499-1820 914-286-4120 some criticism,” says the director. Hablamos Español “But the main thing is to be reviewed in the press and to have people think Activation fee/line: $35. IMPORTANT CONSUMER INFORMATION: Subject to your Major Account Agreement or Customer Agreement, Calling Plan and credit approval. Offer available for corporate-liable customers only. Up to $175 early termination fee and other charges per this is an interesting place.” line. Push to Talk requires compatible phone and is available only with other Verizon Wireless Push to Talk subscribers. Push to Talk phones are not eligible for $50 Red Hot Summer Sale promotion. Offers and coverage, varying by service, not available everywhere. Network details and coverage maps at verizonwireless.com. While supplies last. Shipping charges may apply. Limited-time offer. © 2008 Verizon Wireless. COMMENTS? [email protected] 59207-07.indd 1 8/4/08 8:29:49 PM 8 | Crain’s New York Business | August 25, 2008 CNYB 08-25-08 A 9 8/22/2008 3:01 PM Page 1

WEEK IN REVIEW For daily news updates, go to www.crainsnewyork.com

plan to auction off prime takeoff ECONOMIC SPOTLIGHT and landing slots at area airports. Governors David Paterson and Jon Corzine called the FAA’s plan “misguided.” WSJ goes mobile the wall street journal launched a wireless application for BlackBerry smart phones, allowing users to view headlines, summaries and full articles from The Wall Street Journal Digital Network, which includes several news sites. The free service is an example of how news organizations are tapping the burgeoning mobile- advertising market. Clearing $44M getty images verified identity pass, the creator of a members-only fast lane City awards anti-war activists $2M through airport security, received a THE CITY OF NEW YORK agreed to pay $2 million to settle a $44.4 million cash infusion from ANTI-WAR ACTIVISTS Boston-based Spark Capital.The lawsuit with who claim they were boost will likely help its system, unjustly arrested during a protest in 2003. City lawyers said Clear, expand to more airports and the payout was not an admission of error and instead debut in other venues. Economy Watch curbed what would have become an expensive legal battle. With the first of the Wall Street layoffs showing up, the city’s jobless rate More than 50 people were arrested when police penned Feds foot $400M rose in June, and the total number of jobs declined. them in as a group for blocking a sidewalk. bill for NY airports MAY ’08 JUNE ’08 COMPARISON airports serving New York 1 NY area inflation change +1.0% +1.0% +4.5% EA, Take-Two talk structure its debt. It amended its City got a $400 million NYC unemployment rate 5.2% 5.4% 5.5%2 credit agreement with BTMU reimbursement for the baggage- NYC employment change -300 -1,000 +12,7003 take-two interactive Software Capital Corp., ducking a balloon screening upgrades they made Inc. signaled that it is ready to payment that threatened to bank- after the terror attacks of Sept. 11, 1-NY area inflation change for the latest 12-month period. 2-U.S. unemployment rate for the latest month. 3-NYC employment change year to date. discuss a merger with rival rupt the business, which owns and 2001. The Transportation Electronic Arts Inc., six months manages global brands. Kenneth Security Administration will pay after EA initiated a hostile $2 Hall, the firm’s chief financial for explosive-materials detectors NYC Hotel Stats Broadway Stats billion bid for the Manhattan- officer, replaced Mr. D’Loren. at the three area airports. based video-game maker.The two Average occupancy slipped in June Figures for attendance and box- firms agreed to review Take-Two’s Home closed while the room rate edged up, PKF office gross for Broadway perform- financial plans and negotiate a Producer pulls Consulting data show. Year-to-date ances were flat from the end of July price for a friendly acquisition. plug on Godspell hachette filipacchi media averages—at 85.2% and $296.98, through mid-August, according to U.S. said it will shutter Home after respectively—remained above those The Broadway League. There are a broadway revival of Godspell its October issue. A victim of for the same period in ’07. now 27 shows playing. Nymex, CME was nixed a month before previews sagging print advertising and the merger finally done were to start at the Ethel Barry- housing-market collapse, the more Theatre. Producer Adam magazine will be the third shelter new york mercantile Epstein said he couldn’t get enough title to close in a year. Exchange’s shareholders support for narrowly approved a merger the show with the Chicago Mercantile after a key Sirius is Mad Dog’s Exchange.The union creates a backer new doghouse powerhouse commodities pulled out. exchange that will trade nearly It’s the third sirius xm radio inc. signed a every type of futures contract, cancellation five-year contract with sports talk from corn to crude oil to interest for the fall personality Chris “Mad Dog” rates. About 650 Nymex theater Russo (below), former co-host of investors approved the merger, season. the long-running Mike and the 35 more than were necessary. Mad Dog show on WFAN.The Muxtape silenced satellite network will relaunch two Mad Dog Radio channels, and Capital IQ’s Weekly Deals Report Merrill makes deal the recording industry Mr. Russo will anchor a featured Association of America program.Terms were undisclosed. TRANSACTION SIZE to avert Cuomo suit COMPANY/LOCATION (in millions) BUYER/INVESTOR TRANSACTION TYPE temporarily shut down —from staff reports and new york Attorney General Muxtape.com, a free site that bloomberg news reports American International Group Inc. $3,250.0 Not disclosed GCI Andrew Cuomo struck a deal with permits users to create shared Manhattan Merrill Lynch & Co. and other playlists.The site did not obtain Marchon Eyewear Inc. $735.0 Vision Service Plan SB M&A Melville, L.I. investment banks to settle their permission to host or stream roles in the collapse of the $330 copies of the sound recordings and Kathy Van Zeeland $495.0 Li & Fung Ltd. SB M&A Melville, L.I. billion auction-rate securities may have to change its format. Lazard Asset Management $239.9 Lazard Ltd. SB M&A market. Merrill will pay a $125 Manhattan million fine and buy back at least 4C Controls Inc. $20.0 Not disclosed GCI $10 billion of the securities from FAA auctions irk Manhattan investors. Paterson, Corzine SpotCo. Inc. $18.9 First Artist Corp. SB M&A Manhattan NexCen CEO out the governors of New York and Selected deals announced during the week of Aug. 10 for companies headquartered in metro New New Jersey sided with the Port York. GCI: Growth capital investment represents new money invested in a company for a minori- robert d’loren resigned as chief Authority of New York & New ty stake. SB M&A: Strategic buyer M&A represents a minority or majority acquisition of existing shares of a company without the participation of a financial buyer. executive of NexCen Brands Inc. Jersey in the fight against the

bekka lindström bekka as the company made plans to re- Federal Aviation Administration’s

August 25, 2008 | Crain’s New York Business | 9 CNYB 08-25-08 A 10 8/22/2008 11:37 AM Page 1

VIEWPOINT Budget mess won’t go away editor in chief Rance Crain nly by the standard of New York health care and teachers ad campaigns, which lasted a little publisher, vp Jill R. Kaplan state politics would the media call the more than a week, is worrisome.The governor’s ability to set EDITORIAL editor Greg David Legislature’s move to reduce next year’s state policy remains uncertain. managing editor Robert Hordt budget deficit by 20% an Regrettably, the November election is unlikely to settle deputy managing editors Valerie Block, Erik Ipsen accomplishment. anything. While presidential candidates Barack Obama and contributing editor Make no mistake: Nothing John McCain debate the great issues facing the country— Elizabeth MacBride columnist Alair Townsend important has been decided about the the economy, the war in Iraq and energy policy—virtually senior reporters Theresa Agovino, Aaron Elstein, Erik Engquist, Lisa Fickenscher, state’s financial predicament. The state is still facing a every day, New York state legislative campaigns operate out Matthew Flamm, Samantha Marshall, majorO problem, since the budget for the fiscal year of the public eye and with little discussion of the budget Miriam Kreinin Souccar reporters Barbara Benson, Amanda Fung, beginning April 1 is $5 billion and change in the red—even crisis.This is especially true in the districts that will decide Daniel Massey, Adrianne Pasquarelli, after last week’s special session. whether the Republicans can cling to control of the Senate Hilary Potkewitz, Gale Scott, Matthew Sollars restaurant critic Bob Lape Instead of heaping hosannas on the lawmakers, the media or whether Democrats art director Steven Krupinski should ask them how they are going to find the gumption to will win a majority and deputy art directors Carolyn McClain, The November Daniel Mednick reduce spending by $5 billion when they found it so hard to rule all the arms of state staff photographer Buck Ennis cut $1 billion. election is government. copy desk chief Wendy Zuckerman copy editors Michele Arboit, The apologists—or maybe they should be called unlikely to Even after the Thaddeus Rutkowski optimists—say that any budget reduction announced three research editor Denise Southwood election, the central www.crainsnewyork.com months before an election is cause for celebration.They also settle anything issues facing the state web producers Kira Bindrim, note that hysterical doom-and-gloom advertising from the will remain unresolved: Elisabeth Butler Cordova health care lobby and teachers unions failed to win the day, Should the budget be EDITORIAL AND ADVERTISING OFFICES 711 Third Ave., New York, NY 10017-5806 which they hope means similar ads next year will also fail. reduced after years of editorial: 212.210.0277 Fax 212.210.0799 advertising: 212.210.0259 Efforts by the Working Families Party and Assembly spending increases far Cable craincom nyk Democrats to pass a tax on the wealthy went nowhere as greater than inflation? Should New York be made a less Fax 212.210.0499 Entire contents ©copyright 2008 Crain well. If anyone could be considered a winner, it is Gov. David costly place to live and to do business in through reform? Communications Inc. All rights reserved. ®CityBusiness is a registered trademark of MCP Paterson, who has been trying for months to convince Should tax increases—in a state with one of the highest Inc., used under license agreement.

legislators to face the financial music. combined tax burdens—fill the budget gap? Should the state TO SUBSCRIBE: Realists—who admittedly are also pessimists—note that borrow while awaiting a stronger economy? Call 888.909.9111; fax 313.446.6777. $3.00 a copy, $59.79 one year, $109.79 two years. the Legislature’s cuts were neither large nor especially Business groups and others that believe that spending is www.crainsnewyork.com painful, given the sharp increases in state spending in recent excessive, the state’s debt too large and taxes too steep need ADVERTISING AND MARKETING years.They add that the allure of a significant tax increase is to intensify their efforts to convince voters of the right course. advertising director Jeff Adler senior account managers likely to be stronger next year, precisely because it will not be Cornelius P. Gore, William E. Squitieri an election year.The lack of any counteroffensive to the COMMENTS? [email protected] commercial real estate sales manager Cory Marks account executives Irene Irvill, Courtney McCombs, Anthony Mowad western account manager LETTERS TO THE EDITOR Ellen Mazen (Los Angeles) 323.370.2477 sales manager, classified print & online John Gallagher newsletter product manager Catherine Evans Gittens sales coordinator, print & online Blockbusting at Willets Point Lulé Haznedari sales coordinator Anita Perrino EMINENT DOMAIN are going to “relocate” the property not have sewers, roads and this story. In buying three credit Todd J. Masura 313.446.6097 owners, but then they never drainage? Not likely.That fact properties without any down marketing director Amy Crossman PART OF THE PLAN marketing manager Jill H. Bottomley actually do it. And they never, ever points to the premeditated course payment, Noel most likely lied marketing coordinator Jenny Mashberg what the New York City give the owners “fair market value” of action by Ms. Shulman and her about a host of things, including circulation manager Andrea Richardson Economic Development Corp. is for their property or restore their handpicked successor. his income and his intent to own assistant circulation manager doing at Willets Point (“Eminent dignity and personal legacies. Typical political gall. and occupy all three properties. Rosalie Ford domain targeted in Council,” Aug. karen staruch thomas n. mina Yes, the broker and lawyer are general manager, interactive 18) is simple: blockbusting. complicit. But that does not make Marc Minardo Editor’s note web developer, interactive Real estate entrepreneurs did it A PREMEDITATED Mr. Mina is owner Noel any less of a perpetrator. He is Chris O’Donnell in the ’60s and ’70s and were COURSE OF ACTION and chief executive of T. Mina a math teacher and should have excoriated in the media and Supply Inc., a water and sewer known what the “mathematics” NEW YORK PRODUCTION eventually prosecuted. Now the it seems interesting that Claire construction products distributor were on this transaction. production and pre-press director troika of Michael Bloomberg, Shulman, ex-borough president of located in Willets Point. This mortgage debacle has Michael Corsi advertising production manager Claire Shulman and Fred Queens, after ignoring a been created by Wall Street, the Marilyn DeMilta Wilpon is doing it in 1991 study she commis- PROPERTY BUYER credit rating agencies and most of Queens to businesses in sioned on Willets Point the mortgage industry. But let’s PUBLISHED BY CRAIN COMMUNICATIONS INC. IN ON THE SCAM chairman Keith E. Crain Willets Point. Buy one or that concluded the area not exclude people like Noel. president Rance Crain two out at big money and could be turned into a noel, the “scammed” math They, too, must share the blame. secretary Merrilee Crain wait for the rest to cave. booming industrial park if teacher (“Many go bust in michael moskowitz, c.p.a. treasurer Mary Kay Crain And they have a good roads, sewers and drainage mortgage meltdown,” Aug. 18) is President executive vp, operations William Morrow plan: Use the specter of were built, now says, “We actually the main “scammer” in Equity Now senior vp, group publisher Gloria Scoby group vp, technology, circulation, eminent domain. Claire Shulman must forge ahead even if manufacturing Robert C. Adams Hitler used eminent we [New York City] have vice president/production & domain against the Jews in Poland, to use eminent domain.” manufacturing David Kamis forcing them out of their homes, Curiously, now she deems the WHAT’S COMING UP IN CRAIN’S? chief information officer Paul Dalpiaz corporate circulation director stealing factories, warehouses, area blighted. Realistically, its Patrick Sheposh farms and riches, and eventually appearance is due to Ms. Business Small Real doing more ghastly things. Shulman’s tenure as borough of fashion business estate founder G.D. Crain Jr. (1885-1973) Mrs. G.D. Crain Jr. How long will America put up president and her pointed neglect report report report chairman (1911-1996) with governments that seize of the area. Can anyone point to a Sept. 1 Sept. 8 Sept. 15 people’s property? They say they part of New York City that does

10 | Crain’s New York Business | August 25, 2008 CNYB 08-25-08 A 11 8/21/2008 8:53 PM Page 1

Companies large and small rely on Amper, and

Global crises are piling up. you can too. There’s global warming, the global war on terror and the sudden war in Georgia.Food and energy prices are rising,and China is ascendent,a status made all the more obvious by its dazzling Olympics presentation. People are understandably freaked. The Dark Knight speaks to our collective panic. The late Heath Ledger,as The Joker,portrays a mad- man who embodies terror at its most unpredictable.The movie also speaks to our collective longing for a savior. But the new Batman is no cookie- cutter comic-book hero. He’s a cyni- cal, conflicted dude who must make impossible choices. Isn’t that what our leaders are faced with today? Hair is appealing because it allows us to turn back the clock. Though the ’60s were as fraught as the present with anxiety over current events, there was a feeling that Americans could overcome obsta- cles like racism, sexism, pollution john h.john howard and even the war in Vietnam. Ideal- ism was in the air. Today, not so much. While previous revivals of Hair That which is old seemed anachronistic, this produc- “Seeing Beyond the Numbers...” tion, directed by Diane Paulus, is www.amper-pc.com fresh and relevant. Many of the is new again themes laid out in Hair are back with a vengeance. Air pollution has morphed into climate change that he dark knight, the moody new film in the Bat- threatens our very existence; the man canon, busted box-office records, making it war on terror spreads more fear than even the protracted Cold War with the hottest summer movie in years. The award for a nuclear-armed Soviet Union. the hottest show this summer goes to the Public And though the musical may be Theater’s giddy, twice-extended (and some say about a generation gap that has all Broadway-bound) revival of Hair in Central Park. but disappeared, the country is still T torn.The red state-blue state divide On first look, these two productions couldn’t be more is every bit as wrenching as the generation gap of yore. different. The Dark onate with audiences. Things have certainly pro- Knight is gloomy and The original Bat- gressed since Batman debuted in violent, culminating in man was born of World 1939 and Hair hit Broadway in a wrenching, knock- War II, a superhero for 1968. We’ve seen the world defeat down fight between the the ages,always ready to the Nazis and hailed the fall of the forces of good and evil. rescue Gotham from Soviet Union. We’ve seen the birth Hair is a fun, wild evildoers. of computers and the World Wide throwback to the swing- Hair was born of the Web. We’re seeing the first black ing ’60s, with its bouncy Vietnam War era, a candidate representing a major po- songs and uplifting fi- paean to a new genera- litical party running for president of nale, in which audience tion ready to save the the United States. members dance with VALERIE world from war and a But for all that progress, the old the cast and sing “Let BLOCK sexually and racially re- adage still rings true: The more the Sunshine In.” pressive establishment. things change,the more they remain But I found many Both are wildly en- the same. parallels, not only in the produc- tertaining. Both are symbolic of our tions, but also in the way they res- current state of affairs. COMMENTS? [email protected]

CRAIN’S ONLINE POLL What do you think of Mayor Bloomberg’s idea for windmills? 285 VOTES Date of poll: Aug. 20 He’s full of hot air. No one wants to .19% It’s a good look at idea, but windmills on 35%. there are bridges and too many off the coast questions about windmills to pursue It’s a great idea. It will .46% them at this lead to less dependency point on foreign oil

For this week’s questions: Go to www.crainsnewyork.com/poll to have your say.

August 25, 2008 | Crain’s New York Business | 11 CNYB 08-25-08 A 12 8/22/2008 2:22 PM Page 1

Michelle O’Brien, executive director of Housing Here and Now, DAVID POLLAK, the newly announced New calls the statement “grossly York state director for Sen. Barack THE INSIDER misleading and inaccurate.” Brad Obama’s campaign, remains confident of Lander of the Pratt Center for victory in the state, even though Siena’s Community Development says, 2008 by Erik Engquist and Matthew Sollars August poll released last week showed that “College students have been WATCH his candidate’s lead over doubling, tripling and quadrupling Sen. John McCain up for many years.” Jerilyn Perine of had narrowed to 8 percentage points. Siena’s June the Citizens Housing and Planning poll showed Mr. Obama leading 51%-33%. State’s solar funds flame out Council of New York says students Attempting to counter the erosion will be the big- face the same tight market as gest challenge facing the organization that Mr. Pollak everybody else, “unless they’re ust weeks after Gov. David Paterson approved a host of will put together in the coming weeks. He will be able coming with bags of money.” measures to spur development of renewable energy to look to a strong volunteer team that developed sources, applicants for state incentives are already being before the state Democratic primary in February. J Working Families “Our goals are to make sure that Sen. Obama’s win in New put on hold. York is as robust as possible, and that the energy of the Obama campaign The state passed a net metering law—allowing businesses to works its database helps people downticket,” Mr. Pollak says. sell electricity back to the PANEL DISCUSSION: NY the working families party last laid plans to promote use grid—and a solar tax credit, week e-mailed all 100,000 people INSIDE THE CONVENTIONS of solar arrays, but the which together are expected in its database, asking them to push Crain’s will be blogging from the national party conventions. Coverage starts incentive money is gone. their state senators to pass a bill Aug. 25, with Matthew Sollars reporting from the Democratic convention in to spur the use of photo- Denver. Daniel Massey will be in St. Paul with the Republicans starting Sept. 1. cutting property taxes for low- and voltaic cells that convert moderate-income residents and sunlight into electricity. But raising income taxes on the rich. In a survey conducted this month strategy of making the park because of unexpectedly high The Assembly passed the meas- by The Insider, 13 of the 51 City financially self-sustaining through ure last Tuesday. However, the Sen- Council members declined to reveal residential development will work. demand for the incentives ate has no plans to reconvene until the make and model of their primary Area residents oppose residences

istockphoto that offset the costs of January, and the WFP does not ex- vehicle. Most of the 13 simply failed in the park—but not because the installation, the pool of available funds has already run dry. pect the Republican Senate leader- to call back, but some pointedly plan wouldn’t work financially. Rath- ship to act.The real purpose of the refused to divulge the details. er, opponents think that housing The New York State Energy and aims to get 25% of its energy from e-mail effort is to make the issue An aide to Maria del Carmen does not belong in a public park. Research Development Authority, renewable sources by 2013. prominent in November’s election, Arroyo, D-Bronx, said, “If the which runs the solar incentive pro- in which the state Senate’s GOP councilwoman wanted to give you gram, allocated nearly $14 million majority hangs in the balance. that information, she would have Council lays plans for it.The state estimated that it ‘Plentiful’ housing, called you back by now.” A call to forborough-building would spend roughly $1.5 million skeptical experts the office of Brooklyn Democrat each month. Instead, it has spent City Council Mathieu Eugene yielded this response supporters of a bill to give City that amount every week. housing experts are scratching clams up on cars from a secretary: “That information Council members and borough NYSERDA is now seeking an their heads at the sunny portrayal is private. I will not give it out.” presidents a greater role in city additional $30 million. of student housing by the city Eco- the city council approved con- planning have 33 co-sponsors and The net metering law and solar nomic Development Corp.’s new gestion pricing and pushed for an expect to have the 34th—creating a tax credits are expected to make site, OneCampusNYC.com. It de- all-hybrid taxi fleet, but more than Brooklyn park veto-proof majority—shortly.They solar arrays much more affordable clares, “Quality housing is plentiful a quarter of its members aren’t eager homesinonhousing hope to meet with Speaker Christine and to drive demand.The state in the city, both on and off campus.” to say what kind of car they drive. Quinn soon to discuss bringing the the empire state Development proposal to a vote. Corp. reports that it has received the The bill would mandate funds first fee payment of $600,000 from for boroughwide planning reviews the developers of 1 Brooklyn Bridge every four years.The City Charter Times Square - The Ultimate Park, at 360 Furman St. ESDC, allows borough presidents to create which oversees the project, says the those plans, but does not provide New York Location payment indicates that the agency’s any money. PATERSON WATCH

WHEN ELIOT SPITZER tried to slash health care spending in HOT early 2007, the industry threw rotten tomatoes at the new governor, launching negative ads that sank his approval rating. This month, when Gov. David Paterson proposed spending cuts, he too was attacked by special interest groups, yet was embraced by the public. Last week, he even pulled from his sleeve a midyear budget reduction approved by legislators— just two months before they face re-election, no less. How did Mr. Paterson work his magic? For one thing, the governor had a stronger rationale for cuts than Mr. Spitzer did, since the economic downturn has plunged the state into the red and New Yorkers are feeling the pinch themselves. Also, unlike the overbearing Mr. Spitzer, Mr. Pat- • Entire 5th floor 13,800 sf erson presented himself as a sympathetic • Available December 2008 figure—trimming the budget for the good of • Work letter available to qualified tenants the state, not because he considered • 100% commission paid on signing NOT himself the smartest man in the room. And • Across from the new New York Times Building he set an example for the • 24/7 building access and building security Legislature by cutting his agencies’ budgets first. • Convenient to all transportation In addition, Mr. Paterson played the numbers in clever fashion, appearing to achieve $1.1 billion in savings by counting many of the FOR LEASING INFORMATION PLEASE CONTACT: cuts twice: once for this year, once for next. In Grant Greenspan fact, he got barely 40% of the reductions he had 212-471-4340 • [email protected] asked for a week earlier. The state will be a whopping $5 billion in the hole when lawmakers return to Albany next year to prepare for fiscal 2010, THE KAUFMAN ORGANIZATION so a repeat performance by Mr. Paterson might not be WWW.KAUFMANORGANIZATION.COM in the cards. But for now, the audience is cheering.

bloomberg news 12 | Crain’s New York Business | August 25, 2008 CN012263 8/7/08 3:30 PM Page 1 Project5 8/4/08 12:06 PM Page 1

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HEALTH CARE INSIDE Q&A A wellness coach talks about how obese children, and their parents, can make positive changes PAGE 20 Largest health insurers, ranked by number of NYC members PAGE 21

Berger judged a middling success Enforcement of panel’s mandates likely to take years

BY GALE SCOTT

STELLAR WORK: what’s a health regulator to Morgan Stanley’s Dr. do with a hospital that won’t close? Charles Stolar was In December 2006, New York able to help Katina state’s Commission on Health Kostaridis’ baby, Care Facilities in the 21st Century Gabriel, despite his said that The Parkway Hospital in poor prognosis— and sister Demi Queens should close or be trans- helped, too. formed into something other than an acute care hospital. The institution wasn’t needed,said the panel,created to rightsize health care. Parkway’s owners, a group of doctors including Chief Execu- tive Robert Aquino, beg to differ. They have waged a fierce lobbying campaign, filed a lawsuit and, most recently, optimistically changed the hospital’s name— without the required state permission—to The New Parkway Hos-

pital.The state extended the June levinekarjean 30 closure deadline until Sept.30, but the endgame is still unclear. Falling short of fruition 2 WORLDS Hospitals win parkway’s fight to stay open is symbolic of the difficulties of re- alizing the vision of the Berger FOR KIDS’ commission, nicknamed for its chairman, Stephen Berger. Two patients, donors months after the deadline for im- CARE plementing recommendations, fewer than 1,000 beds in New TWO YEARS AGO, conjoined twins separated by Four thriving specialists dominate pediatrics York City have been cut, about surgeons at Montefiore Medical Center’s half of the targeted number.Exec- children’s hospital returned for a fifth birthday fants and Children’s Hospital, which opened in utives at some facilities, most no- bash. After the series of groundbreaking BY CAROLYN COLWELL 2004. “We have the environment that children tably Westchester Square in the operations in 2003-04, they are doing well, the need if they have to be hospitalized.” Bronx,lobbied for and won rever- beneficiaries of some of the best children’s when 2-year-old Demi Kostaridis leaned over Patient volumes at the four hospitals—New sals of orders to close; others are health care in the world. her newborn brother’s incubator and sang “Twin- York-Presbyterian’s Morgan Stanley, Maimoni- dragging their feet on complying. Around the same time, a few miles away in a kle, Twinkle, Little Star,” 10 top doctors went des, The Children’s Hospital at Montefiore, and Mr. Berger says he is proud of Harlem public school, new teacher Maisha Cadet- silent. Then, her mother remembers, Schneider Children’s Hospital—have the panel’s work. “We accom- Duval was watching the children in her phys ed they asked Demi to sing it again for the been climbing steadily in recent years. plished about 70% of what we set other babies in the neonatal intensive The increases are particularly significant classes struggle around the gym. One of her third out to do,”he says.“For a commis- care unit at Morgan Stanley Children’s because overall, hospitalizations for graders weighed 100 pounds. sion no one thought would do Hospital. children nationwide have dropped by anything—including finish its re- An examination of children’s health in New Moments like these are drawing pa- about 40% over the past decade, given port—that’s not bad.” York City reveals two vastly different worlds. While tients, doctors and philanthropists to CHILDREN’S that childhood ills such as tonsillitis now Others question that view. children’s hospitals grab headlines and the city’s four big children’s hospitals, can be treated on an outpatient basis. “They spent an enormous philanthropy for miracle treatments, a host of which are thriving even as general hos- HEALTH For more complex care,patients have amount of money to get a few quieter efforts to prevent health problems achieve pitals’ inpatient pediatric services lan- VACCINATION faces been steadily steered away from the pe- resistance PAGE 16 beds out of the system at hospitals only mixed success. As pediatricians, outreach guish. The specialized facilities are diatrics units of general hospitals and that might have closed anyway,” workers and teachers struggle to deal with transforming the way health care is de- ASTHMA shouldn’t toward the specialists. says a Manhattan health care asthma, infectious diseases and obesity, experts livered to the city’s sickest children. mean a hospital trip In Manhattan, Lenox Hill has re- lawyer,who requested anonymity. say the city’s preventative care system is at best “Kids get more prompt care and more OBESITY is a duced its number of inpatient pediatric mediocre and at worst badly broken. growing problem The state’s Department of specialized care,” says Dr. Steven She- PAGE 18 beds to six,serving surgical cases only,in See BERGER on Page 20 lov, vice president of Maimonides In- See KIDS, HOSPITALS on Page 16

August 25, 2008 | Crain’s New York Business | 15 CNYB 08-25-08 A 16 8/20/2008 7:07 PM Page 1

REPORT HEALTH CARE Outbreak of refusals holds back vaccinations

11% from the year before. Yet pedi- More parents keep atricians are worried after this year’s children away from measles outbreak among mostly un- shots; how to assuage vaccinated children and adults. health fears? Growing concerns dr. ramos-ramirez estimates that a full 25% of well-educated parents istockphoto BY ELAINE POFELDT in her practice are refusing vaccina- VACCINATION FACTS tions. Manhattan-based Dr. Louis for years, Washington Heights Cooper,past president of the Amer- G BERTA RAMOS-RAMIREZ, pediatrician Berta Ramos-Ramirez 80% OF NYC INFANTS received ican Academy of Pediatrics, says he a Washington Heights has worked on convincing poor im- their vaccinations in 2007, up has heard a growing chorus of con- pediatrician, says 25% of migrant parents to make the time to 11% from the year before, cerns from pediatricians about par- well-educated parents in her get their children vaccinated. according to the city Department ents who question vaccines. practice refuse vaccinations. “I’ve seen every disease there’s a of Health and Mental Hygiene. Dr.Ramos-Ramirez tries to per- CHILDREN’S vaccine for,” she G STATEWIDE, 81.6% of children suade the refusers in her practice by neff david HEALTH says. “They’re not had received all of their reminding them of recent studies pretty.” vaccinations in 2005, according that reinforce findings that vaccines proved vaccination rates in Wash- children don’t solve the most press- Lately, she’s to The Commonwealth Fund. Top- are very safe. She tells them that the ington Heights and Inwood, says ing problem: vaccinating babies and had to persuade ranked states score about 90%. chances that an unvaccinated child Mary McCord, medical director, toddlers who are most vulnerable to a new, possibly more frustrating, will get a serious illness are greater community pediatrics, at the hospi- disease. Dr. Ramos-Ramirez makes group: highly educated parents wor- than the likelihood that a child will tal. They ranged from 40% to 50% a grim prediction about something ried that vaccines cause health prob- suffer serious side effects from in the 1990s. Programs that target else that may spur reluctant parents lems like autism. and what appears to be a growing shots. school-age children also may work toward the needle. number of parents refusing vaccines For the 20% of babies who fail to for the children of parents who re- “We’re starting to see break- 2 different groups on the other. get all their shots, there are chances fused vaccines when their kids were through diseases,” she notes. “Peo- new york city has a dual challenge The latter group threatens to un- to catch up later. The Healthy babies. A shot in an infant’s tender ple will panic and start immunizing when it comes to vaccinations: a dermine progress made with the Schools Healthy Families Coali- leg is a far different thing than one their children.” large population of mobile, poor, former. In 2007, 80% of infants had tion, run by New York-Presbyterian in the arm of a healthy 5-year-old. immigrant families on one hand, received all their vaccinations, up Hospital and other groups, has im- But the programs for school-age COMMENTS? [email protected]

care offered by the hospitals. KID-CENTRIC Kids, hospitals thrive together The rare and severe complica- tions in Katina Kostaridis’pregnancy Big players for small people: brought her to Morgan Stanley less Continued from Page 15 MORGAN used to support clinics and other pro- actually make a difference in [chil- than a year ago. A routine 32-week STANLEY, addition to its NICU. Meanwhile, grams, and Maimonides does a little dren’s] lives,” he says. sonogram had revealed that a signif- MANHATTAN the state mandated that New York better than break-even. The Mon- Morgan Stanley, the highest- icant hole in her son’s diaphragm Downtown close its four-bed in- tefiore and New York-Presbyterian profile hospital, is the big winner had allowed several of his organs to Opened: 2003 No. of beds: 202 patient pediatric medical-surgical medical centers both subsidize their when it comes to philanthropy. For move into his chest—a condition 2007 inpatient discharges: 7,992 unit. The number of pediatric beds hospitals; the latter provides about example, of the $120 million need- called congenital diaphragmatic Patient volume has grown in use at Lutheran Medical Center 5% to 7% of the operating budget for ed to build the facility at New York- hernia, which had impeded the de- CHILDREN’S in Brooklyn has the children’s hospital each year,says Presbyterian/Columbia, $55 mil- velopment of his right lung. fallen by roughly Dr. Herbert Pardes, chief executive lion came from Morgan Stanley “The prognosis couldn’t have 17% HEALTH half over the past of the parent institution. employees. been worse,” she says. Doctors were since it opened five years, to Then there are Dr. Pardes’ preparing her for the possibility that SCHNEIDER, about 12, says Dr. Philanthropic feast friends who lost two kids to congen- the baby would die in utero. QUEENS Shelov, who is chair of pediatrics however, the children’s hospitals ital heart disease 50 years ago. He But after successful delivery four Opened: 1973 there. Coney Island Hospital also is are financial successes in another introduced them to the Morgan weeks later, Dr. Charles Stolar and No. of beds: 154 filling fewer beds. area: philanthropy. Stanley doctor who could have his team were able to use Morgan 2007 inpatient discharges: 8,342 The fact that the number of pa- The Montefiore children’s hos- saved the children’s lives if they were Stanley’s pediatric extracorporeal Patient volume has grown tients at the children’s hospitals is pital has revolutionized giving, says his patients today. membrane oxygenation machine, growing doesn’t mean that the facil- Peter Semczuk, vice president of “That family,Abe and Irene Pollin which acts as an artificial placenta, ities earn big profits. Many of the clinical services, citing a recent $12 of Washington,D.C.,turned around to keep the baby’s heart beating and 20% sickest children are covered by Med- million gift over two years that will and gave me $5 million for the chil- keep his blood oxygenated.They re- over the past five years icaid,which pays relatively low rates. support a highly specialized pediatric dren’s heart unit,” Dr. Pardes says. aligned the organs that had moved MONTEFIORE, Schneider, part of the North hematology/oncology program. All four of the hospitals have re- into his chest, repaired the dia- BRONX Shore-Long Island Jewish Health “People are very willing to give to cently completed or are planning ex- phragmatic hole and got his right Opened: 2001 System, has an operating surplus the young because they feel they can pansions or renovations,in large part lung working. No. of beds: 106 funded by philanthropy. Schneider 2007 inpatient discharges: 7,147 is “bursting at the seams,” says Dr. Seeking a precedent Patient volume is up A STATEWIDE LOOK Philip Lanzkowsky,executive direc- ms. kostaridis says it was reassur- tor. This fall, the hospital will coming to talk to Dr.Stolar about a baby 50% Although it has one of the most expensive health care systems in the country, New plete a $23 million project that will with similar problems whom he op- since it opened York delivers only mediocre quality when it comes to preventative care. increase the number of beds in its erated on 20 years ago.That young- HIGHEST NICU by 50% and add an ambula- ster is now in college. MAIMONIDES, STATE tory chemotherapy unit, along with “When you are on a road less BROOKLYN INDICATOR YEAR RESULT SCORE RANK other improvements. A $130 mil- traveled, you want to be at a place Opened: 2004 % of children 19-35 months who received all 2005 81.6% 93.5% 26 lion expansion getting under way that has taken that less-traveled No. of beds: 74 recommended doses of five key vaccines this fall will add 50 pediatric beds. road,” Ms. Kostaridis explains. Her 2007 inpatient % of children 0-17 with both a medical and 2003 68.6% 74.9% 6 Size matters, says Dr. Lanzkow- son, Gabriel Athan, will need more discharges: 9,800 dental preventive care visit in the past year sky, since it now takes about 140 to procedures,she adds,but “we will be Each year, patient volume has risen Hospital admissions for pediatric asthma per 2002 303.9 54.9 32* 150 pediatric beds to do better than at kindergarten like every other par- 100,000 children 0-17 break even and to invest in the so- ent who delivered in 2008.” 10% *Data available for 33 states. Source: The Commonwealth Fund phisticated high-tech equipment Facilities may count beds, discharges differently. needed to provide the complicated COMMENTS? [email protected]

16 | Crain’s New York Business | August 25, 2008 Project4 7/18/08 5:14 PM Page 1

GHI and HIP are launching a health plan that isn’t science ﬁction.

Health care isn’t rocket science. It’s pretty simple. People want great doctors, great coverage, and a premium they can aord. And that’s what EmblemHealth will deliver from day one. As the largest health plan based in New York State, we have the doctors, the plans, and the pricing structure to really give people what they want. But we won’t stop there. Because GHI and HIP are now working as one to make things even better. And that’s a fact, not ﬁction.

The plan that works.

emblemhealth.com CNYB 08-25-08 A 18 8/20/2008 5:54 PM Page 1

REPORT HEALTH CARE XIOMARA NUNEZ (right) joined a New York-Presbyterian Hospital asthma program and reduced her daughter’s Nothing to sneeze at: attacks. hospital trips for asthma

points out Edward Schor, vice pres- City needs to prevent ident at The Commonwealth Fund, episodes, handle a think tank that recently compared children’s health across the states. treatment through “We have good medications,” he pediatricians, clinics says. “We should be able to prevent almost all hospitalizations of chil-

istockphoto dren for asthma.” BY ELAINE POFELDT Despite progress in recent years, ASTHMA FACTS the city’s hospitalization rate for to experts,one of the clearest signs asthma is 10 times the national G of the flaws in New York City’s THE NYC ASTHMA RATE was 9% average. health care system is the number in 2003. Nationally, 5% of chil- of children with dren had asthma, according to the Benefits and challenges CHILDREN’S NYC Community Health Survey. HEALTH asthma who end the problem is getting the exten- up in the hospital. G THE RATE of asthma hospital- sive information and needed medi- roger hagadone For years, kids izations for children in NY state in cines into the hands of parents and here have been 2002 was 3 per 1,000, six times convincing them to take what may ding frequently. And she made sure gers, but I didn’t,” Ms. Nunez says. plagued by asthma rates much high- the national average, according seem daunting steps to prevent and her daughter, who has 63 known al- By using such strategies since er than the nation’s. The causes are to The Commonwealth Fund. manage attacks. Xiomara Nunez’s lergies, used her inhaler regularly. joining the program about two years to some extent endemic to an ur- experience is an example of the ben- Then an outreach worker from ago,she and her husband,a building ban environment: air pollution, dust G IN THE CITY, there were 5.4 efits of keeping parents informed New York-Presbyterian Hospital’s superintendent, have reduced their and large numbers of cockroaches, hospitalizations per 1,000 and the challenges of doing so. Washington Heights-Inwood Net- daughter’s attacks dramatically. In whose bodies decay into allergens children in 2005, down 17% from Ms. Nunez was certain she was work for Asthma program told her the past, they rushed her to the hos- that trigger episodes. 2004, according to Department of doing everything possible to keep that the dust from her bibliophilic pital monthly and had to hospital- Health and Mental Hygiene data. her daughter’s asthma under con- family’s book collection was causing ize her overnight three times. She Better system needed trol.The conscientious mom had al- attacks. Ms. Nunez was also told to hasn’t been hospitalized since 2005. the city may not be able to rid it- ready removed stuffed animals and give away her houseplants and two “This year, knock on wood, she self of the roaches. But a city that’s dle the ones that do develop by dolls from the room of her now 10- cockatoos and run an air purifier hasn’t had one attack,” says Ms. been coping with an asthma epi- turning to pediatricians and clinics, year-old twin daughter, who shares when her daughter was getting a Nunez. demic for so long ought to have a rather than hospitals.That would be her name, to reduce her dust expo- cold, a common asthma aggravator. system to prevent episodes and han- cheaper and better for children, sure. She laundered Xiomara’s bed- “I thought I knew all of the trig- COMMENTS? [email protected] Child obesity epidemic weighs heavily on NYC MAISHA CADET- DUVAL, a teacher, by the New York Road Runners signed up her Programs focus Foundation that encourages chil- public school for a program that on behavioral change, dren to walk and run. encourages “Most of the kids are very inac- children to walk physical activity; tive,” she says. “They have TV and and run. video games. They eat fast food. little data available Mom and Dad come home late.” BY ELAINE POFELDT Origin unknown istockphoto so far, programs like the one Ms. if the fight against childhood OBESITY FACTS Cadet-Duval joined are backed by obesity has a ground zero, maybe it more hope than evidence that they is New York City. G NEARLY HALF of New York City’s really make a difference.Much about Everyone from teachers to foun- children are overweight or obese, childhood obesity remains mysteri- dations to the city meaning their body mass index is ous.It’s clear why an individual gains CHILDREN’S Department of at the 95th percentile or more for weight: too many calories are con- HEALTH Health and Men- their age and gender, according sumed, and too few are burned. But

tal Hygiene is to the city Department of Health the epidemic that developed within levinekarjean taking on the epi- and Mental Hygiene the last decade stunned the pediatric demic, in an area where nearly half G ONE-FIFTH of kindergarteners in and public health communities. many emphasize physical activity. exercise than usual and 73% report- of the children are overweight or the city now meet the obese class- “It’s difficult to come up with an Changing a family’s food habits is ed they liked doing physical activity obese. ification, according to the DOHMH. explanation for why these patterns considered much harder. more after participating. First lady Michelle Paterson emerged,” says Ana Garcia, policy The Mighty Milers,for instance, Motivated by her students’ challenged Harlem middle-school G NATIONALLY, about 15% of associate at the New York Academy teaches public school teachers and progress, Ms. Cadet-Duval now students to collectively walk the 4 children are considered obese, of Medicine. administrators how to measure a has her charges take the New York million steps it would take to get to according to the Centers for Among the possible reasons are walking and running course at their City FitnessGram Assessment and Albany.The Department of Health Disease Control. parents’ lack of information about schools. The kids learn to record shares the results with their parents. and Mental Hygiene is attempting nutrition and fewer places to play in their mileage, winning prizes such She encourages students to ask to “change the food environment,” the city. as pencil cases when they reach their parents to take them to the as Commissioner Thomas Frieden Harlem. The biggest question surround- small goals. park. has said,by introducing carts around Then there are the people on the ing childhood obesity is what can be “If I can get them to want to be the city to sell fruits and vegetables. front lines, like phys ed teacher done to stop its increase. Most pro- Real progress outside, I think I’m doing what I’m The Randall’s Island Sports Foun- Maisha Cadet-Duval.The 24-year- grams focus on behavioral change an independent survey of the supposed to be doing,” she says. dation offers free year-round sports old signed her public school up for rather than clinical intervention, students who participated in the to children in the East Bronx and the Mighty Milers, a program run like medication or surgery, and program found that 80% got more COMMENTS? [email protected]

18 | Crain’s New York Business | August 25, 2008 Project1 8/6/08 1:31 PM Page 1

HEALTH DENTAL VISION LIFE DISABILITY CNYB 08-25-08 A 20 8/20/2008 6:31 PM Page 1

REPORT HEALTH CARE CUTTING SYSTEM DOWN TO SIZE Recommendations for NYC facilities that have not yet been implemented, according to DOH: markable.The panel “moved beyond Hospital Recommendation/status political paralysis and, even with its Berger panel’s results limits, set a standard for more as- Beth Israel Medical Center, Convert about 80 detox beds to psychiatric beds Petrie Campus (Manhattan) 28 beds have been approved for conversion sertive leadership and practical Cabrini Medical Center Close Continued from Page 15 four employees to handle the com- longer-term improvement,”says Jim (Manhattan) Partly closed; some beds converted for hospice use Health estimated in July that if all of mission’s work, beyond covering the Tallon of the United Hospital Fund. New York Community Hospital Merge with NY Methodist; downsize to 90 beds the panel’s recommendations are expenses of a yearlong schedule of To do its work, the commission of Brooklyn Some progress has been made implemented, there will be about public and private meetings. And it had to gain concessions from hospi- New York Westchester Square Close 3,400 fewer beds statewide by 2010. absorbed the cost of defending sever- tal unions,win promises from feder- Medical Center (Bronx) 128 beds taken over by NY-Presbyterian instead That number is 800 beds below the al lawsuits brought by hospitals. al regulators that the merging hos- The Parkway Hospital Close figure that the panel was aiming for. Even given the high price tag of pitals would not face antitrust or (Queens) Hospital is fighting the recommendation The cost of helping hospitals the commission, many health care restraint-of-trade prosecution, and Peninsula Hospital Center Downsize to about 173 beds; study a merger (Queens) with St. John’s Episcopal Hospital South Shore follow the recommendations has leaders term it a modest success. get congressional approval for a $1.5 Talks are continuing surpassed $970 million, including “Overall, Berger was a positive billion package to assist in closings. Queens Hospital Center Add approximately 40 beds $300 million raised by selling state thing,” says Michael Dowling, chief “It was amazing that we pulled it Plan has been approved bonds and $250 million in federal executive of the North Shore-Long off,” says Executive Director David grants.The state spent $400,000 for Island Jewish Health System. “It Sandman. “There were many days was shock therapy, and now hospi- when we doubted it would happen.” tals know that the state could raise The state DOH has signaled that the stick again if they don’t find ways it intends to continue enforcing the to integrate their systems.” Berger mandates and to try to find The commission said the state ways to make the health care system should close 1,879 of the 28,991 beds more efficient, without returning to in New York City. There have been a highly regulated marketplace. successes: The state closed several As for noncompliant hospitals, weak facilities, including 236-bed Health Commissioner Dr. Richard Cabrini and 250-bed St. Vincent’s Daines says that while “lingering Midtown in Manhattan, and 253- legal problems” have slowed some bed Victory Memorial in Brooklyn. consolidations,they have not stopped Some say the fact that the com- the process. mission brought about any change at all in the city’s health system is re- COMMENTS? [email protected]

trainer working with a teenager. That would have been unheard of 10 years ago.

Q: What do & you say to your QA callers? Ellen Goldman A: I ask, “Is this a concern Obesity that is just coming from you?” When a child comes to Mom or Dad and says, “I’m putting on weight,” that is parents’ child really is open. Then you can make a positive change. newest Q: What do you say to kids who are ready to work on their weight? A: I try hard to focus on the idea worry of food as fuel, and fuel is equivalent to energy. If you have Wellness coach highly motivated kids, this means something to them. What they eat discusses mind-set is going to be related to how well to aid teens’ health they do in school or activities. Q: What do you think will help ellness coach solve this problem? Is more inter- Ellen Goldman, vention needed from doctors, wellness who works with coaches, nutritionists, and schools? New Jersey and A: It’s going to take a mountain New York clients, of people working on this. It has isW one of a growing number of pro- become clear that it is a behavioral fessionals, from nutritionists to per- issue. You need people to take it on sonal trainers to coaches, confront- as a personal responsibility. I tell ing obesity among my clients: “We all live really busy CHILDREN’S teens and children. lives. If we’re not putting the energy HEALTH Crain’s contribut- into this, it isn’t going to happen.” ing editor Eliza- beth MacBride Q: If you have a child who’s been asked her about this fitness trend. watching the Olympics, and you want to turn that experience into an Q: Is this a growing business? inspiration, what would you say to A: I get tons of phone calls from him or her? the moms of high school kids. A: I might talk about the joy of They’re worried; they’re in a panic movement. And I would give the because their teenager is putting on message of persistence in your pounds, and they don’t know what dreams, talking about the hard to do about it. work [the athletes] put in. It’s not unusual to walk into a health club and see a personal COMMENTS? [email protected]

20 | Crain’s New York Business | August 25, 2008 CNYB 08-25-08 A 21 8/20/2008 5:57 PM Page 1

REPORT HEALTH CARE New York City’s Largest Health Insurers Ranked by number of enrolled NYC members

2007 2008 2008 premium 2007 participating participating 2008 2008 2008 revenues revenues primary care member Insurer/ NYC members/ NYC members NY area (in millions)/ (in millions)/ physicians hospitals Rank Parent or controlling company Phone/Web site Head(s) of NYC office % change in each plan members1 % change % change in NY area2 in NY area

Empire Blue Cross Blue Shield (212) 476-1000 Mark Wagar 3,347,752 HMO:a 4,721,954 $8,273.0 4 $9,039.0 4 28,123 138 165 Broadway www.empireblue.com President, chief executive +3.2% PPO:a +5.7% +5.1% 1 New York, NY 10006 POS:a WellPoint Inc. Medicaid:a Medicare:a Other:a3 Aetna 5 (212) 457-0700 Steve Logan, Katharine Begley, 1,205,703 HMO:a 2,180,184 $23,475.4 7 $27,599.6 7 10,612 117 99 Park Ave. www.aetna.com David J. Corkum +2.3% PPO:a +11.2% +9.8% 2 New York, NY 10016 Region presidents POS:a Medicare:a Other:a6 UnitedHealthcare 8 (212) 216-6400 Jeffrey D. Alter 1,183,289 HMO: 99,148 2,503,011 n/d $75,400.0 7 16,764 122 1 Penn Plaza www.unitedhealthcare.com Chief executive, Northeast +31.3% PPO: 180,360 3 New York, NY 10121 POS: 204,831 UnitedHealth Group Medicaid: 159,422 Medicare: 75,401 Other: 34,715 9 GHI (Group Health Inc.) 10 (212) 615-0000 Frank Branchini 939,151 HMO: 2,747 1,706,899 $2,501.2 $2,524.8 19,961 127 441 Ninth Ave. www.ghi.com Chief executive +2.6% PPO: 914,827 +3.5% +2.9% 4 New York, NY 10001 Medicaid: 11,077 EmblemHealth Inc. Medicare: 7,220 Other: 3,280 9 HIP Health Plan of New York 10 (646) 447-5000 Anthony C. Watson 712,283 HMO: 316,181 1,278,380 $4,257.4 $4,292.9 16,188 120 55 Water St. www.hipusa.com Chairman, chief executive -4.0% PPO: 2,980 +4.6% +4.1% 5 New York, NY 10041 POS: 20,151 EmblemHealth Inc. Medicaid: 171,019 Medicare: 89,620 Other: 112,332 11 Healthfirst 5 (212) 801-6000 Patricia Wang 407,308 HMO: 545 443,203 $1,779.7 $1,800.0 10,824 73 25 Broadway www.healthfirstny.com President, chief executive -3.8% Medicaid: 263,075 +29.9% +29.8% 6 New York, NY 10004 Medicare: 69,324 Other: 74,364 9 MetroPlus Health Plan Inc. (212) 908-8600 Arnold Saperstein, M.D. 327,939 Medicaid: 255,105 327,939 n/d n/d 3,074 24 160 Water St. www.metroplus.org President +26.6% Medicare: 739 7 New York, NY 10038 Other: 72,095 12 New York City Health and Hospitals Corp. Health Plus (718) 630-0100 Thomas Early 267,494 Medicaid: 194,300 272,255 $635.6 $645.5 5,607 60 335 Adams St. www.healthplus-ny.org Executive director +2.8% Other: 73,194 9 +6.6% +7.0% 8 Brooklyn, NY 11201 Lutheran Medical Center Cigna HealthCare of New York (646) 658-7000 Charles Catalano 166,541 HMO:a 442,516 n/d $17,600.0 11,896 107 145 E. 45th St. www.cigna.com General manager +14.6% PPO:a +6.7% 9 New York, NY 10017 POS:a Cigna Corp. Medicare:a Other:a13 Fidelis Care New York 5 (718) 896-6500 Mark L. Lane 159,000 Medicaid: 82,400 195,100 $652.3 $687.1 3,666 80 95-25 Queens Blvd. www.fideliscare.org President, chief executive +57.3% Medicare: 400 +12.3% +12.7% 14 10 Rego Park, NY 11374 Other: 76,200 Affinity Health Plan 5 (718) 794-7700 Maura Bluestone 157,895 Medicaid: 113,796 199,078 $533.1 $538.1 3,600 16 71 2500 Halsey St. www.affinityhealthplan.org President, chief executive +6.7% Medicare: 1,090 +9.1% +8.5% 15 11 Bronx, NY 10461 Other: 43,009

Continued on Page 22

HEALTH INSURANCE COVERAGE IN NEW YORK CITY Residents’ characteristics by coverage type, 2005-06 Sources of Coverage Biggest Gainers Among Largest Insurers

NONELDERLY EMPLOYER- DIRECTLY Among nonelderly NYC residents, 2005-06 % change in number of NYC members, 2007-08 POPULATION SPONSORED PURCHASED PUBLIC* UNINSURED Directly purchased Fidelis Care New York TOTAL NYC NONELDERLY 7.1 MILLION 46.0% 3.8% 32.7% 17.5% +57.3% AGE 4% Atlantis Health Plan Children 2.1 million 37.6% 3.1% 51.1% 8.1% +43.8% Adults aged 19 to 64 5.0 million 49.5% 4.1% 25.0% 21.4% 17% Uninsured UnitedHealthcare ANNUAL FAMILY INCOME +31.3% Less than $20,000 2.4 million 12.0% 2.8% 59.7% 25.5% 46% $20,000 to $39,999 1.6 million 44.3% 4.4% 31.2% 20.1% Employer- MetroPlus Health Plan $40,000 to $60,000 1.1 million 60.4% 4.6% 20.8% 14.1% sponsored +26.6% More than $60,000 2.1 million 78.8% 4.1% 9.1% 8.1% Cigna HealthCare of New York RACE/ETHNICITY 33% +14.6% White only (non-Hispanic) 2.2 million 61.8% 6.5% 19.1% 12.6% Public Black only (non-Hispanic) 1.7 million 45.3% 2.2% 36.7% 15.8% Hispanic 2.1 million 30.4% 2.0% 45.7% 21.9% Other 1.0 million 45.6% 4.5% 28.4% 21.5% Cost of Coverage Numbers may not add up to total population figure or to 100% due to rounding. *Includes Medicaid, the State Children’s Health Insurance Program and other public insurance (mostly Medicare and military-related). Total number of people under the age of 65 in NYC in Average premium increases for employers in New York state. source: united hospital fund 2005-06 was 7.1 million. source: united hospital fund ■ 2007 ■ 2008 +13.1% +12.9% +12.1% +10.4% +10.7% Did you know? +9.1% people are people are of NYC companies Average premium +8.0% +7.4% uninsured in uninsured in faced premium increase for NYC New York New York increases in companies in 1.2M City. 2.4M state. 70.6% 2008. +6.6% 2008. INDEMNITY POS HMO PPO source: compdata surveys source: compdata surveys

August 25, 2008 | Crain’s New York Business | 21 CNYB 08-25-08 A 22 8/20/2008 6:00 PM Page 1

REPORT HEALTH CARE

Amerigroup Community Care (212) 563-5570 Robert Wychulis 112,000 Medicaid:a 112,000 $3,872.0 7 $3,946.0 7 2,662 56 360 W. 31st St. www.amerigroupcorp.com Chief executive -4.3% Medicare:a +38.5% +39.2% 12 New York, NY 10001 Amerigroup Corp. NewYork-Presbyterian Community (800) 261-4649 J. Emilio Carrillo, M.D. 108,474 Medicaid: 86,780 108,474 $214.0 $217.0 1,471 20 Health Plan www.nypchp.org President, chief medical officer +12.0% Other: 21,694 9 +43.6% +40.8% 13 333 E. 38th St. New York, NY 10016 NewYork-Presbyterian Healthcare System Neighborhood Health Providers (212) 883-0883 Steven J. Bory 97,485 Medicaid: 73,776 97,485 $236.5 $241.0 3,140 42 521 Fifth Ave. www.getnhp.com President, chief executive +8.3% Medicare: 2,518 -1.0% -0.5% 14 New York, NY 10175 Other: 21,191 9 MediSys Health Network Health Net of New York Inc. (212) 856-4500 Paul Lambdin 81,252 HMO: 6,523 193,987 $11,435.3 7 $14,108.3 7 18,697 112 150 E. 42nd St. www.healthnet.com President, Northeast -13.8% PPO: 19,576 +10.3% +9.3% 15 New York, NY 10017 POS: 47,014 Health Net Inc. Medicare: 5,784 Other: 2,280 17 CenterCare Inc. (718) 286-5099 Mark L. Lane 55,700 Medicaid: 43,500 55,700 $141.6 $143.3 2,556 51 95-25 Queens Blvd. www.centercare.org President, chief executive -14.4% Other: 12,200 9 -7.4% -7.1% 16 Rego Park, NY 11374 Fidelis Care New York Atlantis Health Plan Inc. (866) 747-8422 Tom Dwyer 23,000 HMO: 12,000 23,000 n/d n/d 7,686 39 39 Broadway www.atlantishp.com Chief operating officer +43.8% POS: 7,500 17 New York, NY 10006 Other: 3,500 18 Atlantis Health Systems Elderplan Inc. (718) 921-7990 Eli S. Feldman 17,074 Medicare: 17,074 17,074 n/d $266.0 3,846 33 6323 Seventh Ave. www.elderplan.org President, chief executive +0.7% +0.8% 18 Brooklyn, NY 11220 Metropolitan Jewish Health System WellCare of New York Inc., which was included last year, declined to respond and is under investigation by the federal government. New York area includes New York Cityand Nassau, Suffolkand Westchester counties in New York, and Bergen, Essex, Hudson and Unioncounties in New Jersey. Crain’s New York Business uses staff research, extensive surveys and the mostcurrent references available to produce its lists, butthere is no guarantee thatthe listings are complete.To qualify for this list, companies must offer health insurance products licensed by the appropriatestateregulatory agency, and have enrolled members in New York City. All information was provided by the companies, unless otherwise noted.Premium revenues and revenues are for the insurance company based oncalendar year, unless otherwise noted. All other figures are as of June 30, 2008.Indicates thatthe company offers the plan,butthe number of members is not disclosed or not available. HMO-Healthmaintenanceorganization. PPO-Preferred provider organization. POS-Point of service.n/a Not available.n/d Not disclosed. 1-Emplaoyeesnd their dependents, excluding workers’compensation. 2-Includes OB/GYNs. 3-Indemnity-based products. 4-From Empire’sstatutory filings. 5-Parent or controlling company is the same. 6-Health savingsaccount/healthreimbursement account, indemnity, consumer-d irected healthplans, Healthy New York. 7-Figure is for parent or controlling company. 8-Fiscal year ends June30. AmeriChoice of New York joined licenses with UnitedHealthcare effective January 1, 2008. Figures reflect this merge. 9-Family Health Plus, Child Health Plus. 10-On Nov. 15, 2006, GHI andHIP were affiliated under a commoncorporate parent, EmblemHealth. 11-Family Health Plus, Child Health Plus, exclusive provider organization, PharmacyStandAlone, Dental StandAlone, Healthy New York, Consumer Driven Health Plan. 12-Family Health Plus, Child Health Plus, HIV specialneeds plan. 13-Other medical, dental, behavioral healthand pharmacybenefitsplansand coverage. 14-Family Health Plus, Child Health Plus, Dual Eligibleand Family Health Plus Buy-In. 15-F amily Health Plus, Child Health Plus, Unicare. 16-Companyestimate. 17-Commercial administrative aervices only, Medprime. 18-Healthy New York. Research: Denise Southwood, Sarah Studley and Heather Holland.

22 | Crain’s New York Business | August 25, 2008 Corporate Events Guide:Rockwell 8/20/08 6:06 PM Page 1

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Food & Beverage PLANNING

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ors d’oeuvres – Planning that would have to be held onto Ha cocktail receptionis one until the server collecting trash of the most difficult tasks comes around (i.e. put the shrimp for new planners. My advice is to cocktail ona station). limit the selectionto three to five, with a maximum of six. Be sure to VegetarianEntrees – specify the number of pieces, at Three suggestions: Stations – Stations are a great prised how much better the sta- the presentation, ask if you can least inpercentageform, of each 1. Keep in mind that these entrees concept for, just about anything tions look for just the price of two substitute a less expensive cut but selection. Choose two to three tra- should still have the three basic that is either casual or relates to dozen flowers and some greenery. keep the presentation. ditional crowd favorites, and sev- parts of a meal—protein, vegetable, networking. They are easy to 3. Food Selection– The optionsre- 4. Choose a less expensive three- eral more “exotic” hors d’oeuvres and starch. “theme” if needed, and encourage ally are limitless, but stations are course meal and inquire about the for the slightly more adventurous. 2. While it may seem unusual, staying active and getting people exceptional when you want to cost of adding an intermezzo. Also include a vegetarian item. many vegetarians are used to untra- talking. A couple of notes: showcase a variety of regional and There’s always something elegant, The highest number of pieces ditional meals. If you’re having a 1. Hors d’oeuvres– Try not to sta- ethnic foods. refined, and impressive about should be concentrated on those first course salad, perhaps the en- tionhot hors d’oeuvres if you’re Reducing Food and Beverage adding a palate-cleanser. Some op- items that the majority of the trée could be a beautifully pre- having a straight out cocktail re- Costs – Rising food and beverage tions include sorbet (lavender and crowd will focus on, for example sented soup like a Butternut ception. Most of the time, there pricing raises concerns for many lemonsorbet is a nicechoice), or a Crowd Favorites: Squash Soup with Cinnamon and are issues involved with food qual- planners, especially considering the lovely, refined cheese. • Cocktail Franks in Puff Pastry Nutmeg Aioli served ina bread ity: crispy items don’t stay crispy, F&B cancomprise up to 60% of 5. Ask the banquet staff to butler with Mustard bowl or, better yet, a small, carved for example, and it starts to look the cost of a meeting or event. serve certainitems: rolls, dressings • Mini Crab Cake with Spicy pumpkinor other gourd. unattractive. Good ideas for sta- Several ideas to keep inmindwhen and sauces can all be served once the Remoulade 3. Never let aneventorder state tionary items are Mediterranean you have a leanbudget, but still food is placed and, again, adds a • Fresh Mozzarella, Heirloom “Chef ’s Choice” because not all items, cheese displays, antipasti sta- want to have an impress with your sense of refinement to the event, Tomato and Micro Basil on Foc- food functions are prepared by the tions, crudites, etc. The other im- F&B program include: particularly for anawards banquet. caccia Crisp same chefs and you’ll be in danger portant recommendation for 1. First and foremost, be honest It may require extra staff, but the Exotic: of serving the exact same entrée at stationary hors d’oeuvres displays is with your sales person, conference cost could be much cheaper than • Smoked Duck Breast onWon- all of them. Instead, request a spe- this: don’t order for everyone; this services manager, and culinary spending an extra $10++ per person. Kelly Rush tonCrisp with Wasabi Aioli cific entrée for each meal function. is one of the rare times that it’s al- staff. Once the contract is signed, has honed his skills in • Gorgonzola and Walnut En- 4. Invest in Mollie’s Katzen’s cook- lowable to underguarantee since it’s they have a vested interest in mak- the industry through banquet, cater- crusted White Grape Truffle books, at least one or two of them, not up everyone’s alley (and the ac- ing things happen. ing, and conference services positions # of Pieces: 1000 total, 700 crowd for your bookshelf. Recipes fea- countants will appreciate the cost 2. Buy locally. It connects your with upscale restaurants, hotels, and favorites, 300 “exotic”. tured are from the Moosewood savings). program with the community and resorts, planning and executing events Lastly, make sure that the appetiz- Diner in upstate New York and are 2. Décor – Cut food costs, but put is good for the environment. for groups of 10 to 200. He can be ers are bite-size pieces, preferably either vegetarianor completely a little more money into décor for a 3. If the filet is out of your price reached at rusheventservices@hot-. without a stick or anything else vegan. more elegant feel. You’d be sur- range, but you love the elegance of mail.com.

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This isn’t a polite tip-of-the- email, or surreptitiously text with comfort foods and such, the “health be Current. Here’s Why Green Meetings, Not So “Last Year” hat to former Vice President Al that other keyboard, don’t get police” storm in to keep us honest. Speed, fueled by the global informa- Okay. We’re pointing out the obvi- Gore. They’re really interested and caught. Your penalty may be more Choice, variety, selection – it’s all tion flow at the push of a button, ous. Interest in properties with sus- extending a strong preference to severe than just having your toys still important, but the requests to has made industry information tainable hospitality or green green certified properties. temporarily taken away. “make sure it’s healthy” have come more available than ever before and programs is huge. 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page 4 Corporate Events Guide Project1 8/21/08 9:59 AM Page 1

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Walking & biking through natu- Latin flavors and the incorpora- and flavor combinations learned in ral forests, touring historic sites, tion of fruits, vegetables, meat and childhood find their way into the climbing mountains and mesas, de- fish indigenous to the Caribbean, menus of some of the nation’s best scending into canyons, and even Central and South America with restaurants. Favorite family recipes are shopping – activities once reserved American sensibility is where cook- reinterpreted and updated by chefs for personal time only are now ing is headed. Acidity, marinades and pastry chefs who associate hearth being encouraged as part of the and one pot meals with a dash of & home memories with every ingre- group experience. peasant flair and the family legacy dient added in the kitchen or bakery. What does this mean for proper- Latin chef ’s so often bring to the So cooking seasonally makes sense ties … buyers are looking to purchase kitchen — all set the stage for pas- for flavor and freshness reasons, but a lot more than bricks, mortar, food sionate, over-the-top flavor and just maybe this has as much to do Matthew Arnold Photography and service, they’re seeking an entire presentation. And the infusion of with chefs’ memories of tending the destination meeting experience. Creole and Spanish techniques with family garden, harvesting the fam- local availability is no longer just a ily’s produce, helping prepare family TREND #10 New Orleans’s prerogative. There’s meals and enjoying nature’s bounty Interactive Event Websites … Meet- beautiful ceviche as translated with originating out of the back yard. Breathtaking design ing Blogs taken to the next level? fish from Ecuador and Honduras. We’re seeing more and more inter- Vaca-frita, ropa-vieja beef dishes TREND #5 State-of-the-art technology active event websites and thought from Cuba, and chimichurri served Food & Beverage, Quite Literally Ideal location you might like to know about these with Argentinean grilled meats. Lemon verbena cosmopolitans, pur- Perfectly suited for meetings, conferences, new internet-based conference Just maybe for the first time in ple basil and mint mojitos, martea- trade shows, receptions and more. learning tools. five centuries, the Americas are bor- nis. Truffles and chocolate flavored Call now to book your next event. These websites are set up by der free and one with flavor. cocktails, add superfruits like goji TheTimesCenter group leaders for a particular meeting berries, pomegranates and mangos- 242West41stStreet — and designed for conference at- TREND #3 teens … they are all making their NewYorkCity tendees to reference before the meet- Grow Naturally, Harvest Locally way onto the beverage list. Or how (212) 556-4300 ing begins, and throughout Okay, agreed, interest in organic about bloody mary salad served with www.thetimescenter.com conference as a review of the material foods and ingredients isn’t new … pickled vegetables and shrimp when discussed during the day. Another but today’s consumers and restaurants in the Mid-Atlantic? The mixolo- benefit – the sites enable feedback are demanding food that is grown or- gists have taken center stage by mix- and continued group interaction ganically and that doesn’t cost next ing it up … mixing it ALL up. after hours by contributing to a dia- month’s mortgage payment. The popularity of premium bev- log – or meeting blog. And they’re a Growth hormones and antibi- erages merged with fresh ingredi- The gift that’s kept long terrific “green” alternative to copious otics in meat, poultry, eggs and dairy ents that might otherwise flavor a after the event is over amounts of meeting handouts. are mighty unappealing when your meal’s starters and entrées – and the Contributions to the sites are think about it. The elimination of specialty drink menu have ushered voluntary ... but those contributing pesticides, synthetic fertilizers and in a return to the classic days when might wish to remember their con- bio-engineering in produce necessi- the cocktail was king. tent is not just for their eyes only. tate seeking out local resources for Call it a 21st Century Renais- produce, meat and more. Which is sance: manhattans, rob roys, rusty TopFive DiningTrends how it should be anyway, so food is nails, negronis, to name a few, are the freshest possible and presented today joined with flavorful mojitos TREND #1 when in season at its peak flavor. with purple basil added, cosmopoli- Dessert Downsizing … Oh, and get to know your favorite tans with lemon thyme, and Gib- … in size only. Never in flavor. A local producer. Chances are he or she son’s with garlic chives. tapas-style dessert menu is the trend. shares your passion for fresh, flavorful Who can possibly say no to bite size and naturally grown ingredients for More Quick Takes – desserts — especially when they are your table. Who knows what you From Benchmark’s Bars bursting with flavor and cost only a might learn from each other. 1. Consider a hearty Rosé for din- buck or two per morsel per tasting? ner. It’s great with steak and How does a sampling of mini- TREND #4 seafood, widely available and guess crème brulee, pot au crème, pome- Here’s to the Memories what, it’s delicious. Put your name and logo on the cover of our Deluxe granate flan and tropical fruit Cooking seasonally aside for a mo- 2. As more people rediscover Ries- Edition guides, and create a powerful marketing spanakopita sound to your taste buds? ment, more chefs create based on lings, they are reminded of how won- tool that is loved, trusted and used all year long. Mighty flavorful and with consider- memories of mom’s, dad’s and derful the wine pairs with an infinite ably less guilt that larger desserts se- grandma’s cooking than anything variety of foods — and how delicious lections. No need to skip this finale. else. As important as culinary school it is when sipping with friends. is, childhood memories influence 3. Sparkling Shiraz delivers a full- TREND #2 the styles and techniques of many bodied red – chilled and bubbly. It’s FOR YOUR BUSINESS America Goes Latin great chefs much more than anyone perfect when grilling on a warm af- Or at least Latin American. in the dining room imagines. ternoon. To order, call 800-540-9609 or visit us at zagat.com/corporate. Mediterranean, Spanish and Por- Memories of family gardens from 4. Martinis continue to grow in Free imprinting through 10/10/08 mention code CNY08 tuguese cuisine are still in vogue, but childhood are responded to with popularity – and they are increas- This offer applies to Deluxe Edition guides purchased at standard rate-card price and cannot be combined with any other offers. Additional charges look out because America has fallen chefs’ kitchen gardens and seeking out ingly being made with non-tradi- may apply for custom options. hard for Latin cuisine. local growers. Cooking techniques tional ingredients..

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ON SITE: A Recurring Theme

By John A. Lee

ould you travel rather than wondering if it is time From the management side, ther toward fulfilling these other are standing, but it is still one Whalfway across the for a pat on the back or a spanking. there are four general objectives for goals. Remember, there are four mountain. During the speeches, in- country for a meeting Ambiguity is counterproductive to engaging an audience: get the at- distinct levels to connect on. A formation is passed on (“know” without knowing its purpose? Most crafting an efficient meeting. tendees’ attention; create interest in meeting is a “persuasive”activity— goal). of us need a reason—an expecta- So, let’s get rid of the fuzziness what’s going to happen; make the we’re trying to influence behavior Teambuilding exercises focus on tion. Yet, many meetings, such as and focus on heightening the an- attendee desirous of being in- and attitude. breaking the group into teams from the vaguely described “annual sales ticipation that something extraor- volved; and finally, after preparing The theme is used in all meth- the commingled companies, and meeting,”are often big unknown dinary is about to occur at this the field for the program itself, ods of connecting with the at- they compete against the others. for attendees. year’s program. Bring on the well- issue a clear-cut call to action that tendee. It appears in all Breakouts drill down to the tactics Companies can conduct meet- thought-out, highly creative, and sends the attendees rushing out of pre-meeting communication: web- of how it’s going to work. ings and conferences for several shrewdly executed meeting theme. the room eager to make their own sites, on-site banners, registration In short, the attendees are im- reasons: to review the past year and An incredible theme will elevate personal difference to the organiza- materials, and throughout the pro- mersed in a single message—our announce goals for the next; to in- attendees’ curiosity and make them tion. gram. Most of us do that already. company is one team and together troduce a new product to dealers; eager to attend. The theme should But wait! It’s not that easy. As But is it enough? Have we gone far we are powerful. Every component to plot a plan of action; or to set a be used throughout an awareness communicators, we need to be con- enough? of the program reinforces and de- tone for the current business envi- campaign, from the first communi- cerned with what we want our au- The subtle success of the theme fines the impact of this message. ronment. Imagine how much more cation to the last retention strategy dience to know, to think, to feel, is how well it permeates all content The attendees draw the conclusion receptive attendees would be if they that helps the attendee take the and to do. Too often, we focus on to which the attendees are exposed. that they are lucky to be a part of had an inkling of what to expect, meeting content back to the office. knowledge transfer and go no fur- Give them the theme message over the company (“think”goal). and over and over—in different And again, the rallying cry of slants, different hues, and different the call-to-action sends the freshly intensities—until there is no doubt minted converts out to change the why the meeting is occurring. world (“do”goal). For example, in a general ses- A good theme is deceptively sion, a “Power of One”opening hard to develop. It should be suc- video could metaphorically set the cinct, clear, and have punch. Some stage using separate visual images are inspirational, some are aspira- coming together to create some- tional, while others are direct and thing new and wonderful (colonies to the point. PLAN YOUR HOLIDAY EVENT forming the United States, a hospi- As attendees of our company’s WITH US! tal emergency room team meshing program, we want to know where THREE UNIQUE AREAS FOR UP TO 1000 PEOPLE! together to save lives, a ballet com- we fit, how we’re doing, and what pany combining various routines is expected of us. The sooner we • MULTIPLE PLASMA SCREENS • 30-FOOT VIDEO WALL into an all-out performances, and know the better. • STATE-OF-ART SOUND so on). Viewers are left in a mood Loaded with that knowledge • INTELLIGENT LIGHTING SYSTEM that tells them good things come and perspective, we will shoot out Cuisine by from working together (the “feel” of the gate in the race toward sig- goal). nificance. Chef David Burke On video screens, a themed graphic depicting various “power” John A. Lee is executive vice president NEW YORK 729 SEVENTH AVENUE AT 49TH STREET images morph together to display of Ambassadors LLC, a leading meet- 212.626.7312 “Power of One”at various times in ings and event management company the agenda. All of the speakers, located in Newport Beach. John has CLUB HTZ Every Friday & Saturday Night from CEO to vice president of 20 years’ experience in designing ef- at 11:30 pm Featuring Celebrity DJ’s and marketing, from vice president of fective and creative programs and Special Guest Hosts sales to CFO, speak with syn- campaigns for Fortune 500 compa-

HAWAIIANTROPICZONE.COM chronicity of subjects while adding nies. To reach him, e-mail [email protected] their particular spin—the moun- john.lee@ambassadors.. com or call tain may be described in different (949) 759-5900 ways, depending on which side you

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ADVERTISING SUPPLEMENT TO CRAIN’S NEW YORK BUSINESS

If using tray stands, are dishes neatly stacked? Are dishes being cleared from the right with the right hand? WHAT TO ASK Have staff covered any unsightly piles of food and dishes on Is appropriate flatware removed prior to serving the next course? TO ENSURE clearing trays with napkins to obscure them from view? When (re)placing flatware, does the server use a “marking plate” to bring silver to the table? Or do they carry by hand? Good Service Knowledge of appropriate table settings and service ware (The latter is incorrect.) Are tablecloths and napkins crisp, flat, and unwrinkled? When opening a bottle of wine tableside, is the label facing Are linens clean and free of stains, ragged edges, or stray the guest at all times? By Kelly Rush threads? Is salt and pepper replaced with sweetener and cream prior to Do bottom linens reach to the floor? coffee service? ervice is often among planners’ top site selection crite- Do top linens have their primary crease facing the main en- Sria, yet it can be difficult to quantify. To help, here is a trance? Observe guests to fulfill any additional requests list of typical banquet server duties, along with related Are chairs mirrored (for tables with even number of guests) In down time during the function, are wait staff at post along questions to ask. Those who can answer these questions in the with the chairs across, or evenly spaced (for tables with an odd the wall observing tables and the event floor and not chatting affirmative have the dedication to proper, technical service number of guests)? with each other? that you can be assured will result in outstanding service. Are table settings appropriate for the menu? Are servers knowledgeable about group’s meeting schedule Is flatware mirrored with the place setting across the table? and locations for activities? Must at all times present a favorable image of the hotel to Is flatware placed one inch from the edge of the place setting Are servers knowledgeable about other departments, locations the public. (for round tables) or from the edge of the table (for square or of restrooms, etc.? Is there a staff member meeting guests at the door? rectangular tables)? Do servers escort guests when directions are asked? Does staff member make eye contact and smile within 10 feet Are servers proactive about replacing silver and pouring wine of the guest? Serve meals to patrons according to established rules of eti- and beverages? Does staff member offer a warm “Welcome!” when the guest quette is within 5 feet? Are water glasses full? (They should never be less than half Must be knowledgeable of event menu items and their con- Are staff members neatly groomed? full.) tents, and the correct preparation and garnishing methods Are staff uniforms crisp and clean, with a visible name tag? Are guests being served courses from the left, with the left Do the servers have a firm, concise grasp of the menu? Or do Is wait staff posture straight? hand? they answer menu questions with “beef or chicken entrees Are guests being served clockwise around the table? tonight”? Maintain the cleanliness of function areas Are females being served first, according to age, then the men? Do servers know answers to questions such as: Is the first Is the reception area cleared of empty glasses, cocktail napkins, When carrying food items, is the staff carrying three entrees course hot or cold? How is beef served — roasted, grilled, and old hors d’oeuvres plates? at a time, on level, with no fingers in the dish? braised? What temperature is it served at? Are bathrooms clean and odor-free? Are beverages being served from the right, with the right hand? When offering wine, does the server ask by varietal or color Are back hallways clean? Does the server use a cocktail tray to clear beverages from the (e.g., “Fumé Blanc” vs. “white”)? Are kitchen surfaces clean? right? Can the server cite vintage? .

On W. 44th Street in the Heart of Times Square

August 25, 2008 page 7 Corporate Events Guide:Rockwell 8/20/08 6:30 PM Page 8

ADVERTISING SUPPLEMENT TO CRAIN’S NEW YORK BUSINESS

Seating & Space CAPACITY PLANNING

o business event is going to be successful if you’re seated in the lap Nof the person next to you. One of the most common mistakes in planning corporate banquets, buffets and social events is to fail to leave enough room for comfortable seating or standing. That mistake, alone, can ruin an otherwise successful event. You don’t need to reinvent the wheel. Just use these easy guidelines in determining available space.

Table Selection & Seating Capacity for Banquets, Meetings and Buffets Cocktail tables—pedestal type 24” round; 30” round; 36” round— Each will seat 2 to 6 persons, depending on use.

Card tables 30x30—Each seats 4 comfortably.

Banquet tables 6x30—Each seats 6-8 8x30—Each seats 8-10 (Also, try 1/4 round serpentines and 1/2 rounds. These are aesthetically pleasing and allow for different arrangements.)

Round tables 48”—Each seats 6-8 60”—Each seats 8-10 72”—Each seats 10-12

Party Seating and Space Information Cocktail parties ( guests standing up) 5 to 6 sq. ft per person Cocktail parties (guests seated & standing) 8 sq. ft. per person Reception, tea type (some seated) 8 sq. ft. per person Dinner, using oblong tables 8 sq. ft. per person Dinner, using round tables of 6, 8 & 12 12 sq. ft. per person Cathedral seating (rows) 6 sq. ft. per person Dance area 2-4 sq. ft. per person

Seating Arrangements Banquet Style: Aside from main traffic areas, allow 54” between round tables for chair and service space and 60” between oblong tables where seating is back-to-back. This permits 24” service space behind 18” chair depth.

Classroom Style or Theater Style: Where food service is not required and seating is at one side of the table, allow 36” between tables. While this may vary with degree of aisle comfort Space that is as original as your event! required, 36” distance between rows of chairs will suffice. Flatotel brings you the most unique spaces for all types of meetings, events and celebrations. From our sophisticated Important Rules of Thumb and private Tower Suite to our beautiful ballroom to the chic and intimate Moda Restaurant and Lounge, Banquet Style seating: To determine the number of people your room will accommodate, do the Flatotel can accommodate from 10 to 250 people in fabulous Flatotel style. It’s always fabulous at Flatotel. following: When using oblong tables, divide the room area (sq. ft.) by 8. When using round tables, divide the room area by (sq. ft.) by 10. These figures are for maximum seating. If space is available for more comfortable seating, allow an additional 2 square feet per person.

Classroom style seating: divide the “student” seating area (sq. ft.) by 8 135 West 52nd Street ~ 212.887.9515 ~ 1.800.FLATOTEL ~ www.flatotel.com For Theater style seating: divide “spectator” seating area (sq. ft.) by 6 This method of figuring allows for chair and passage aisles. It does not allow for problems caused by wide traffic aisles, location of columns, service doors or unique room shapes. It is very useful, however, for a quick, general approximation.

Party Planning Advice from Party411.com. Party411 is owned by Sherri Fox- man. For answers to your holiday. party planning questions write [email protected]. Call today and mention Code CNY for special pricing and offers.

page 8 Corporate Events Guide CNYB 08-25-08 A 31 8/21/2008 5:31 PM Page 1

REAL ESTATE DEALS Old Carnegie building nets Agatha Christie & co.

its current lease expires in October. years to relocate its friends-and- year lease for nearly 4,000 square Two tenants sign up for a floor each The new space is a third larger. family outlet to a 5,500-square-foot feet at 295 Madison Ave. It plans to in building that also houses Ralph Lauren “After an exhaustive search in the second-floor space at 139 Fifth Ave. take over the 81-year-old tower’s challenging Manhattan real estate The move will more than double the entire 22nd floor in the next two wo tenants signed Meanwhile, VF Jeanswear Sales market, we found an ideal situation square footage of the retailer’s cur- months. leases for a total of more Inc. signed a deal for nearly 11,400 in terms of convenience and quality rent outlet space, which is located at The asking rent on the deal was than 24,000 square feet square feet—the building’s entire of space,” says the firm’s chief finan- 520 Fifth Ave. The asking rent was in the high $60s a square foot. The at 25 W. 39th St. Former- 12th floor.The division of VF Corp. cial officer, Fran Con- $65 a square foot. firm, which was represented by CB ly known as the Engi- plans to move in the first quarter of very. “We were focused “It’s a very good lo- Richard Ellis Inc. broker Derrick Tneering Societies Building, the or- next year and is currently located at on this area, as we feel it cation for them,because Ades, is currently located at 599 nate structure was completed in 1411 Broadway.It was represented by is making a strong they have a very hip Lexington Ave. 1907, courtesy of a $1.5 million gift Cushman & Wakefield Inc. brokers resurgence.” clientele,” says Christel Mr. Ades says that his client from Andrew Carnegie. Don Preate and Jamie Katcher. Managing agents Engel, a broker at GVA chose the building for its location, The asking rent for both deals Christel Engel and Michael Jeffrey and Adam Smith Williams. She and terraces and the landlords’ willing- was $58 a square foot,and each lease Thomas, brokers at GVA Williams, of the building’s owner, Michael Thomas nego- ness to finance the construction of extends for 10 years. represented the landlord, Thor Eq- Samco Properties, ne- tiated the transaction on office space. Chorion Silver Lining plans to uities. The building, now home to a gotiated the deal in- behalf of landlord Thor There has been a whirlwind of occupy the entire fifth floor of the variety of tenants, including Polo house. CB Richard El- Equities. The space is leasing activity at the building, building, between Fifth and Sixth Ralph Lauren and Movado, was lis Inc. brokers Greg also closer to Theory’s owned by The Moinian Group and avenues, within the next three originally constructed to house sev- Kraut and David Hol- headquarters at 38 Westbrook Partners, which is in the months. It is the American unit of eral engineering groups, but they lander represented the Gansevoort St. in the midst of a $15 million refurbish- Chorion, a British entertainment were gone by 1961. tenant. 139 FIFTH AVE. will house meatpacking district. ment. an outlet for retailer Theory. and licensing company, which holds —theresa agovino MISI will remain Theory, which has Recently, Bryant Park Market the rights to the works of writers in its current space un- three store locations in Events moved into the building’s such as Agatha Christie as well as to til the beginning of April, when Manhattan and also retails at up- entire 36th floor, roughly 3,800 children’s book characters including IT firm finds home all of the renovation work will be scale department stores like Saks square feet, while Credit Renais- Paddington Bear.The 13,000 square at right price complete. Fifth Avenue and Barneys,declined sance Partners took over the entire feet the firm is renting is almost dou- —damian ghigliotty to comment about the move. 21st floor, about 6,000 square feet. ble the amount of space it has at its information technology consult- Michael Leifer of Millennium Jared Horowitz of Cushman & current location at 60 E. 42nd St. ing firm MISI Co. has signed a 10- Realty Group represented the tenant. Wakefield Inc. represented the for- Vincent Sheehan, a broker at year lease for 10,000 square feet at 45 Retailer has Theory —adrianne pasquarelli mer, while Richard Gottlieb of NYspace,which represented Chori- W. 36th St., between Fifth and Sixth on lower Fifth Ave. Hunter Realty Group negotiated on, says his client was attracted to avenues.The asking rent for the full for the latter. the building because of its prewar seventh floor of the 12-story build- trendy fashion retailer Theory has Redone building A team of Cushman & Wake- details, such as high ceilings, classic ing was $45 a square foot. its own ideas about Fifth Avenue draws a crowd field brokers,which includes Mitch- moldings and large windows. The tenant will move its midtown between 20th and 21st streets. The ell Konsker and Mikael Nahmias, “It is a spectacular space, and the office from the third floor of 830 apparel company recently signed a real estate financial services com- represented the owners. location is really good,” he says. Third Ave.,at East 51st Street,after long-term lease of at least eight pany JT Partners just inked a seven- —theresa agovino

SMALL BUSINESS

part of a “major shift in the design of AT A GLANCE courthouses,” says Mr. Greene.“Fa- Architecture firm’s designs cilitating the process and moving RICCIGREENE things along quickly is a major ele- ASSOCIATES ment in increasing the public’s es- underpin judicial reform teem for courts.” EMPLOYEES 35 Before plotting out the courthouse’s design,RicciGreene first did RicciGreene brings tion over punishment. The 35-per- RicciGreene, which has offices REVENUES $6 million extensive interviews with judges, son firm’s expertise puts it in posi- on West 27th Street in Manhattan FOUNDED 1988 clerks,law enforcement officials and human approach tion to continue its steady growth and in Lexington,Ky.,has won raves the public, Judge Tormey notes. even as the economy falters. from those who work within the le- MAJOR PROJECTS State RicciGreene collaborated with to courthouses, jails “We made the choice to be an gal system. The Onondaga County Supreme Court building in St. Syracuse-based Ashley McGraw inch wide and a mile deep,” Mr. Courthouse in Syracuse, for in- George, S.I.; federal courthouse Architects on the job. BY STEVE GARMHAUSEN Greene says. stance,is “all very efficient,econom- in Harrisburg, Pa.; jail in Denver Jails, where prisoners await their Design work for government ically and security-wise,” according day in court or serve short sentences, rchitecture firm buildings, schools and hospitals to Fifth District Administrative are being rethought as well.They are RicciGreene Associ- continues to grow. As of May, Judge James Tormey. ing to Mr. Greene. often nestled in urban neighbor- ates is collaborating Mr. Ricci has focused on such hoods, which increasingly want to on a jail complex in National expansion work since he was an architecture replace ugly symbols such as razor Denver that’s attractive the $18 million building,com- student at Pratt Institute. ribbon and barred windows with Aenough to sit in the city’s downtown pleted five years ago, benefits from “For many people in the justice tall walls and reinforced windows. core—right next to the U.S. Mint design decisions such as strategical- system, that is the lowest point in Two years ago, RicciGreene com- building. ly placed holding cells and separate their lives,” he explains.“We are be- pleted a strategic plan to help 37 With its sleek design, and its ab- elevators for staff, prisoners and the lievers that buildings can at least not cities in Washington state manage sence of eyesores such as razor wire public, says Mr. Tormey. make people worse, and at best give prisoners serving time for misde- and barred windows, the Denver RicciGreene has designed doz- them the opportunity to reset their meanors. Detention Center won’t look like a ens of courthouses and jails,often in lives.” RicciGreene is respected as jail at all, says Frank Greene, a prin- collaboration with other firms. And At the Syracuse courthouse, for much for its expertise as for its abil- vladislav yeliseyevvladislav cipal at RicciGreene: “It will look MORE LIKE AN ART MUSEUM: A rendering while the building boom of the late example, the decision to locate ity to cooperate with partners. like an art museum.” of the Denver Detention Center. 1980s and 1990s is over, Ricci- holding cells between each of the six “Whenever we’re pursuing a Designing jails and courthouses Greene has benefited from a grow- floors’ two courtrooms eliminates court facility,we contact them,” says that look and function better than ing demand for more welcoming, time-consuming, humiliating “perp Joseph Fleischer, partner with traditional facilities has made 20- billings in that sector were up, while efficient buildings. walks” to legal proceedings. Manhattan-based Polshek Partner- year-old RicciGreene a leader in the those from commercial and resi- The firm’s focus on justice- And plentiful daylight not only ship Architects.“We’ve found them movement to design judicial build- dential projects were sliding, ac- system projects results from the helps visitors feel welcome but also to be easy to collaborate with.” ings that emphasize conferences cording to the American Institute of “lifelong vocational choice” of helps them see more quickly where over confrontations and rehabilita- Architects. President Kenneth Ricci, accord- they need to go. Such features are COMMENTS? [email protected]

August 25, 2008 | Crain’s New York Business | 31 nb34p32-34cls.qxp 8/21/08 4:41 PM Page 32

ACCOUNTING SOFTWARE TELECOMUNICATIONS PUBLIC & LEGAL NOTICES QuickBooks Enterprise REQUEST FOR PROPOSALS Notice of Qualification of KG Funds Consulting, Setup, Training Managing Member LLC. Authority filed Visit us at www.QB-Software.com with Secy. of State of N.Y. (SSNY) on Call us at 888.270.6120 NEW YORK CITY HOUSING AUTHORITY 7/24/08. Office location: NY County. LLC Serving NY, NJ & CT formed in Delaware (DE) on 6/18/08. NYCHA SEEKS SUBCONTRACTORS SSNY designated as agent of LLC upon (MULTIPLE TRADES) FOR CONSTRUCTION whom process against it may be served. MANAGEMENT PROGRAM SSNY shall mail process to princ. bus. loc.: The LLC, c/o Kier Global LLC, 1775 The New York City Housing Authority is planning extensive repairs to the exterior facades EXECUTIVE and roofs of a significant portion of the 2,694 buildings that it owns and operates. NYCHA Broadway, Ste. 604, NY, NY 10019, Attn: is also planning projects for a variety of Mechanical, Electrical, Plumbing and General Isaac Kier. DE address of LLC: c/o United RECRUITER Construction capital improvements. Assignments may include multi-site projects. Most Corporate Services, Inc., 874 Walker work will be performed under NYCHA’s CM/Build Program with pre-qualified subcontractors Road, Ste. C, Dover, DE 19904. Cert. of REAL ESTATE/ working directly for Construction Management (CM) firms retained by NYCHA. Form. filed with DE Secy. of State, 401 SUBCONTRACTORS MUST BE PRE-QUALIFIED IN ORDER TO BE INVITED TO BID ON Federal St., Dover, DE 19901. Purpose: POSITION AVAILABLE PROJECTS. Please visit the NYCHA website at Doing Business with NYCHA at any lawful activity. www.nycha.nyc.gov for more information on the NYCHA CM/Build program, a listing of CM REAL ESTATE SYNDICATION SPECIALIST firms to whom subcontractors may submit a pre-qualification application, and information on Notice of Qualification of CWCI Enhanced Prominent RE Developer with Projects in NY the New York City Vendex vendor responsibility system. An informational open house Yield Capital Partners LLC. Authority filed and CT seeks a Real Estate Syndication for subcontractors will be held on Monday, September 15 at 2:00 PM at 90 Church with Secy. of State of NY (SSNY) on Specialist in its Yonkers, NY Headquarters. Street, 5th Floor, Ceremonial Room. 07/24/08. Office location: New York Accomplished RE/Structured Finance Subcontractor Pre-qualification Applications will be accepted on an on-going County. LLC formed in Delaware (DE) on Professionals Only. Minimum 5 Years basis. To ensure eligibility to bid on the first round of projects, it is recommended Syndication Exp. with Minimum 12/01/06. SSNY designated as agent of that you submit an application to the CM(s) with whom you wish to pre-qualify LLC upon whom process against it may $5-$125 Million Syndicates by September 25, 2008. Fax Credentials to 801-421-1794 be served. SSNY shall mail process to: Michael R. Bloomberg Tino Hernandez, Chairman c/o Corporation Service Company, 80 Mayor of the City of New York New York City Housing Authority State Street, Albany, NY 12207, registered agent upon whom process may be served. Principal office of LLC: One REAL ESTATE NOTICE OF FORMATION OF LIMITED LIA- Notice of Qualification of Selectinvest Charles River Place , 63 Kendrick Street, BILITY COMPANY. NAME: E & M MEDIA MultiStrategy Enhanced LP. Authority filed Needham, MA 02494. Arts. of Org. filed HOLDINGS, LLC. Articles of Organization with Secy. of State of NY (SSNY) on with SOS, DE, Division of Corporations, AUCTION were filed with the Secretary of State of 07/30/08. Office location: New York John G. Townsend Bldg., 401 Federal New York (SSNY) on 08/06/08. Office County. LP formed in Delaware (DE) on Street, Suite 4, Dover, DE 19901. location: New York County. SSNY has 07/09/08. Principal office of LP: 30 Purpose: Any lawful activity. Real Estate and Arcade Asset Auction been designated as agent of the LLC upon Rockefeller Plaza, Suite 2800, New York, whom process against it may be served. NY 10112. SSNY designated as agent of Notice of Qualification of 46th Street Auction on-site Saturday October 4th at 10am LP upon whom process against it may be Real Estate to Sell at Noon...Preview & Registration at 8am SSNY shall mail a copy of process to the Platinum Holding Company, L.L.C. LLC, c/o Michael Medico, c/o Impart served. SSNY shall mail process to: c/o 2280 Lakeland Dr, Flowood MS, 39208 Open Friday Oct. 3rd from Noon-7pm Authority filed with Secy. of State of NY Media Advertising, 462 7th Avenue, 8th UBPAM (GP) LLC, Attn: David G. Logan, (SSNY) on 07/17/08. Office location: New Lakeland Dr. Frontage, Traffic Light Access - Just outside of Jackson, MS Floor, New York, New York 10018. 30 Rockefeller Plaza, Suite 2800, New York County. LLC formed in Delaware (DE) Former family entertainment facility in high traffic corridor on Lakeland Drive located at a Purpose: For any lawful purpose. York, NY 10112, registered agent upon on 07/15/08. SSNY designated as agent of signalized intersection. Frontage, visibility and signage on Lakeland is excellent. Property whom process may be served. Arts. of LLC upon whom process against it may be consists of the following : 20,555 SF +/- ice rink; a 20,000 SF +/- arcade with party facilities NOTICE OF FORMATION of Micro Office Org. filed with Harriet Smith Windsor, and laser tag area; go-cart track; (2) 18-hole mini. golf courses; 8 batting cages; and, additional served. SSNY shall mail process to: c/o storage building. Property consists of 7.5 +/- acres with an additional 14 +/- acres available Solutions 4 LLC. Arts. Of Org. filed with Secretary of State of the State of SJP Properties, Morris Corporate Center with Pearl River water frontage. Property lines up to possible future river development. Secy. Of State of N.Y. (SSNY) on 5/8/06. Delaware, Division of Corporations, John IV, 379 Interspace Parkway, Parsippany, NJ Approx. 59,000 Cars per day. Call today for a brochureCrain’s or visit Classified us online isfor not more responsible photos! forOffice corrupt location: files New submitted York County. by SSNY client or adsG. Townsend run under Bldg., the Federal wrong & subheading. Duke of 07054, registered agent upon whom Rose Auction Group, LLC Rob Storment Frank Edens designated as agent of LLC upon whom York Streets, Dover, DE 19901. Purpose: process may be served. Principal office of 877-696-7653 Contents Auctioneer Broker, Auctioneer process against it may be served. SSNY To invest in and/or trade securities and/or LLC: 379 Corporate Center IV, Parsippany, Bid online at RoseAuctionGroup.com SuperAuctions.com MS Lic# 206 shall mail process to: 122 West 27th Street, other financial instruments. NJ 07054. Arts. of Org. filed with Secretary Beth Rose, CAI Auctioneer twolakesms.com Edens Auctions 10th Fl., NY, NY 10001. Principal business of State, State of Delaware, Division of location: 122 West 27th Street, 10th Fl., NY, NOTICE OF QUALIFICATION OF 1870 Corporations, John G. Townsend Building, COMMERCIAL NY 10001. Purpose: Any lawful activity. MADISON LLC. Application for Authority 401 Federal Street, Dover, DE 19901. filed with the Secretary of State of New Purpose: Any lawful activity. Advertise on Notice of Formation of Appena Fatto LLC. York on June 12, 2008. N.Y. Office Arts. of Org. filed with Secy. of State of Location: New York County. LLC formed Notice of Formation of 362 Casanova Crain'swww.crainsnewyork.com Classified is not responsible forN.Y. corrupt (SSNY) files on 7/3/08. submitted Office location: by client NY or adsCrain'sin Nevada run under Classified on July the 16, wrong is2007. not subheading.SSNY responsible has forStreet, corrupt LLC. files Arts. submitted of Org. filed bywith client Secy. or ads run under the wrong subheading. County. SSNY designated as agent of LLC been designated as agent of LLC upon of State of NY (SSNY) on 7/16/08. Office Call John Gallagher upon whom process against it may be process against it may be served. The location: NY Co. SSNY designated as served. SSNY shall mail process to princ. P.O. address to which the SSNY shall mail agent of LLC upon whom process against bus. loc.: c/o Pasta Resources, 45 E. 20th a copy of any process against the LLC it may be served. SSNY shall mail process @ 212-210-0189 St., 3rd Fl., NY, NY 10003. Purpose: any served upon him is C/O the LLC: to: The LLC, 1536 Third Ave., 3rd Fl., NY, Crain’s Classified is not responsible for corrupt files submitted by client or adslawful run activity. under the wrong subheading. Salvatore Favia; 6933 Exeter Street, Forest NY 10028. Purpose: any lawful activities. Hills, NY 11375. A copy of the Articles of Notice of Formation of Let’s Go Stables IV, Organization with all amendments thereto NOTICE OF FORMATION of Rubina LLC. LLC. Arts. of Org. filed with NY Dept. of shall be provided upon request. Such Arts. Of Org. filed with Secy. Of State of N.Y. State on 6/16/08 . Office location: NY request should be sent to Salvatore Favia (SSNY) on 5/13/08. Office location: New PUBLIC & LEGAL NOTICES County. Secy. of State designated as agent at the above address. The Principal York County SSNY designated as agent of of LLC upon whom process against it may Business Address of the LLC is: 1645 LLC upon whom process against it may be be served and shall mail process to: The Village Center Circle, Ste. 170, Las Vegas, Notice of Formation of Payal Arts Notice of Formation of Just Intimates served. SSNY shall mail process to princi- LLC, c/o Phillips Nizer LLP, 666 5th Ave., NV 89134. Purpose of LLC: Real Estate. International, LLC. Arts. of Org. filed with LLC. Arts. of Org. filed with Secy. of State pal business location: 58 Avenue C, #4A, NY, NY 10103, Attn: Monte Engler, Esq. NY Dept. of State on 8/13/08. Office loca- of NY (SSNY) on 7/2/08. Office location: NY, NY 10009. Purpose: Any lawful activity. Crain's Classified is not responsible for corrupt files submitted by client or ads run under the wrong subheading. Purpose: any lawful activity. Notice of Qualification of STRS Ohio NY tion: NY County. Sec. of State designated NY County. Princ. bus. loc.: 1407 Real Estate Portfolio, LLC. Authority filed Notice of Qualification of ELITE TIME as agent of LLC upon whom process Broadway, Rm. 3701, NY, NY 10018. NOTICE OF FORMATION of Dalmatian with Secy. of State of NY (SSNY) on LEASING LLC. Authority filed with Secy. of Crain’sagainst it Classifiedmay be served is notand shall responsible mail forSSNY corrupt designated files submittedas agent of LLC by upon client or adsConsulting run under Group, the LLC. wrong Arts. subheading.Of Org. filed 08/11/08. Office location: New York State of NY (SSNY) on 04/14/08. Office process to: c/o Bharati Parekh, 10 E. Lee whom process against it may be served. with Secy. Of State of N.Y. (SSNY) on County. LLC formed in Delaware (DE) on location: New York County. LLC formed in St., Unit 809, Baltimore, MD 21202. SSNY shall mail process to: Corporation 4/25/08. Office location: New York County. 08/07/08. Principal office of LLC: 275 E. Delaware (DE) on 03/27/07. Principal office Purpose: any lawful activity. Service Co., 80 State St., Albany, NY SSNY designated as agent of LLC upon Broad Street, Columbus, OH 43215. SSNY of LLC: 801 Second Ave., NY, NY 10017. 12207, registered agent upon whom whom process against it may be served. designated as agent of LLC upon whom SSNY designated as agent of LLC upon 224 REALTIES LLC, a domestic Limited process may be served. Purpose: any SSNY shall mail process to principal busi- process against it may be served. SSNY whom process against it may be served. Liability Company (LLC) filed with the lawful activity. ness location: 18 Stuyvesant Oval, #9A, shall mail process to c/o Corporation SSNY shall mail process to: c/o The LLC, Sec of State of NY on 5-9-08. NY Office NY, NY10009. Purpose: Any lawful activity. Crain'sService Company, Classified 80 State is not Street, responsible Albany, forAttention: corrupt David files Bernstein, submitted 801 bySecond client or ads run under the wrong subheading. location: New York County. SSNY is des- NOTICE OF FORMATION of Marimba NY 12207. Arts. of Org. filed with Delaware Avenue, New York, NY 10017. Cert. Of ignated as agent upon whom process Films LLC. Arts. Of Org. filed with Secy. Notice of Qualification of JPMorgan U.S. Secretary of State, Division of Change filed with SSNY on 5/2/08 chang- against the LLC may be served. SSNY Of State of N.Y. (SSNY) on 5/20/08. Office Direct Corporate Finance Institutional Corporations, John G. Townsend Bldg, 401 ing name to Horluxe LLC. Arts. of Org. filed Crain'sshall mail Classified a copy of any is notprocess responsible against forlocation: corrupt New files York submitted County SSNY by desig- client or adsInvestors run under IV LLC. the Authority wrong filed subheading. with Federal Street, Dover, DE 19901. Purpose: with Secretary of State of Delaware, 401 the LLC served upon him/her to nated as agent of LLC upon whom Secy. of State of NY (SSNY) on 7/9/08. Any lawful activity. Federal Street, Suite 4, Dover, DE 19901. Steinberg & Pokoik Management Corp., process against it may be served. SSNY Office location: NY County. Princ. bus. Purpose: Any lawful activity. 575 Madison Ave., 7th Fl., NY, NY 10022. shall mail process to principal business loc.: c/o Proskauer Rose LLP, 1585 Notice of Formation of 31 West 21st Street General purposes. location: 203 East 7th Street, 2nd Fl., NY, Broadway, Rm 23-78, NY, NY 10036. LLC Equities LLC. Arts. of Org. filed with Secy. NOTICE OF FORMATION OF LIMITED NY 10009. Purpose: Any lawful activity. formed in Delaware (DE) on 4/21/08. of State of NY (SSNY) on 07/23/08. Office LIABILITY COMPANY. NAME: BITETTO MIRAVOS LLC, a domestic Limited 1053701 w.o SSNY designated as agent of LLC upon location: New York County. Principal busi- EQUITIES LLC. Articles of Organization Liability Company (LLC) filed with the Sec whom process against it may be served. ness location: 55 Fifth Ave., 15th floor, were filed with the Secretary of State of of State of NY on 7-7-08. NY Office loca- SCHARF MARKETING, LLC Articles of Org. SSNY shall mail process to: c/o New York, NY 10003-4398. SSNY desig- New York (SSNY) on 07/03/08. Office tion: New York County. SSNY is designat- filed NY Sec. of State (SSNY) 4/28/08. Corporation Service Company (CSC), 80 nated as agent of LLC upon whom location: New York County. SSNY has ed as agent upon whom process against Office in NY Co. SSNY desig. agent of LLC State St., Albany, NY 12207. DE address process against it may be served. SSNY been designated as agent of the LLC the LLC may be served. SSNY shall mail upon whom process may be served. of LLC: c/o CSC, 2711 Centerville Rd., shall mail process to and registered agent upon whom process against it may be a copy of any process against the LLC SSNY shall mail copy of process to 122 W Ste. 400, Wilmington, DE 19808. Cert. of upon whom and at which process can be served. SSNY shall mail a copy of served upon him/her to Maud Maron/ the 26th St., #1100, NY, NY 10001, which is Form. filed with DE Secy. of State, served is: Robert Kantor, 55 Fifth Avenue, process to the LLC, 15 Charles Street, LLC, 682 Broadway, 8D, NY, NY 10012. also the principal business location . Townsend Bldg., Dover, DE 19901. 15th Floor, New York, NY 10003-4398. Apartment PHC, New York, New York General purposes. Purpose: Any lawful purpose. Purpose: any lawful activity. Purpose: Any lawful activity. 10014. Purpose: For any lawful purpose.

32 | Crain’s New York Business | August 25, 2008 nb35p32-34cls.qxp 8/21/08 4:39 PM Page 33

Crain's Classified is not responsible forCrain's corrupt Classified files submitted is not responsible by client or for ads corrupt run under files the submitted wrong subheading. by client or ads run under the wrong subheading.

PUBLIC & LEGAL NOTICES

Notice of Qualification of Goldman Sachs Notice of Qualification of Liberty Harbor, Notice of Qualification of CRESTVIEW Notice of Qualification of Whitehall Street Notice of Qualification of Rockefeller Tax Investment Partners ESC Fund, L.P. LLC. Authority filed with Secy. of State of OFFSHORE HOLDINGS II (CAYMAN), L.P. International REPIA Japan Fund 2008, L.P. Exempt Income Fund - NY., L.P. Authority Authority filed with Secy. of State of NY NY (SSNY) on 6/5/08. Office location: NY Authority filed with Secy. of State of NY Authority filed with Secy. of State of N.Y. filed with Secy. of State of NY (SSNY) on (SSNY) on 6/24/08. Office location: NY County. LLC formed in Delaware (DE) on (SSNY) on 07/23/08. Office location: New (SSNY) on 7/9/08. Office location: NY 5/29/08. Office location: NY County. LP County. LP formed in Delaware (DE) on 12/8/06. SSNY designated as agent of York County. LP formed in Cayman Islands County. LP formed in Cayman Islands (CI) formed in Delaware (DE) on 1/29/88. 11/21/07. SSNY designated as agent of LLC upon whom process against it may on 10/26/07. SSNY designated as agent of on 3/14/08. SSNY designated as agent of SSNY designated as agent of LP upon LP upon whom process against it may be be served. SSNY shall mail process to LP upon whom process against it may be LP upon whom process against it may be whom process against it may be served. Crain'sserved. SSNY Classified shall mail is notprocess responsible to: forprinc. corrupt bus. filesloc.: Goldman submitted Sachs by Asset client or adsserved. run SSNY under shall the mail wrong process subheading. to: c/o CT served. SSNY shall mail process to: 85 SSNY shall mail process to: c/o Goldman Sachs Investment Partners GP, Management L.P., One New York Plaza, Corporation System, 111 Eighth Avenue, Broad St., NY, NY 10004. DE address of Rockefeller & Co., 30 Rockefeller Plaza, Crain's Classified is not responsible forLLC, corrupt 85 Broad files St., submitted NY, NY 10004. by DE client or adsNY, runNY 10004. under DE the address wrong of subheading.LLC: 1209 New York, NY 10011, registered agent LP: Maples Corporate Services Limited, NY, NY 10112. DE address of LP: c/o address of LP: 1209 Orange St., Orange St., Wilmington, DE 19801. Arts. upon whom process may be served. Arts. P.O. Box 309, Ugland House, Grand Corporation Trust Center, 1209 Orange Wilmington, DE 19801. Name/address of of Org. filed with DE Secy. of State, of Org. filed with Registrar of Exempted Cayman, KY1-1104, CI. Name/address of St., Wilmington, DE 19801. Name/address each genl. ptr. available from SSNY. Cert. Townsend Bldg., Dover, DE 19901. Limited Partnerships, Ground Floor, Citrus each genl. ptr. available from SSNY. Cert. of genl. ptr. available from SSNY. Cert. of of LP filed with DE Secy. of State, Purpose: any lawful activity. Grove Building, Goring Avenue, George of LP filed with Registrar of Exempted LP filed with DE Secy. of State, 401 Townsend Bldg., Dover, DE 19901. LPs, Elizabethan Sq., 4th Fl., Phase Four, Federal St., Ste. 3, Dover, DE 19901. Name of LLC: EGL ASSOCIATES, LLC. Town, Grand Cayman, Cayman Islands. Purpose: any lawful activity. Purpose: Any lawful activity. George Town, Grand Cayman, CI. Purpose: Purpose: any lawful activities Articles of Org. filed Dept. of State of NY any lawful activity. Notice of Formation of Trade X Media, on 6/13/08. Office location in NY: New Notice of Qualification of Rockefeller & Notice of Qualification of CRESTVIEW OFF- LLC. Arts. of Org. filed with Secy. of State York County. Principal bus. loc.: 667 Co. U.S. Small Capitalization Fund, L.P. NOTICE OF FORMATION OF LIMITED SHORE HOLDINGS II (FF CAYMAN), L.P. of N.Y. (SSNY) on 6/12/08. office location: Madison Avenue, New York, NY 10021. Authority filed with Secy. of State of NY LIABILITY COMPANY. NAME: Authority filed with Secy. of State of NY NY County. SSNY designated as agent of Secy. of State designated as agent of LLC (SSNY) on 5/29/08. Office location: NY NATHANIEL ALEXANDER VENTURE (SSNY) on 07/23/08. Office location: New LLC upon whom process against it may upon whom process against it may be County. LP formed in Delaware (DE) on PARTNERS, LLC. Articles of Organization York County. LP formed in Cayman Islands be served. SSNY shall mail process to: served. Sec. of State shall mail a copy of 3/28/1994. SSNY designated as agent of were filed with the Secretary of State of on 11/08/07. SSNY designated as agent of Robert N. Solomon, Esq., 1212 Avenue of process to c/o Howard Guberman, 667 LP upon whom process against it may be New York (SSNY) on 06/16/08. The latest LP upon whom process against it may be the Americas, 18th Fl., NY, NY 10036. Madison Avenue, New York, NY 10021. served. SSNY shall mail process to: c/o date of dissolution is 06/10/2043. Office served. SSNY shall mail process to: c/o CT Purpose: any lawful activity. Purpose: any lawful activity. Rockefeller & Co., 30 Rockefeller Plaza, location: New York County. SSNY has Corporation System, 111 Eighth Avenue, Crain's Classified is not responsible forNY, corrupt NY 10112. files DE submitted address of LP: by c/o client or adsCrain'sbeen run designated under Classified the as agent wrong is not of the subheading. responsible LLC upon forNew corrupt York, NY files 10011, submitted registered by agent client or ads run under the wrong subheading. Notice of Qualification of W2007 245 Fifth Notice of Qualification of Hirschfeld Corporation Trust Center, 1209 Orange whom process against it may be served. upon whom process may be served. Arts. Mezz Seller, LLC. Authority filed with Properties LLC. Authority filed with NY St., Wilmington, DE 19801. Name/address SSNY shall mail a copy of process to the of Org. filed with Registrar of Exempted Secy. of State of NY (SSNY) on 6/23/08. Dept. of State on 7/14/08. NYS fictitious of genl. ptr. available from SSNY. Cert. of LLC, c/o Alan J. Harris, P.C., 427 Manville Limited Partnerships, Ground Floor, Citrus Office location: NY County. Princ. bus. name: Hirschfeld Properties Development LP filed with DE Secy. of State, 401 Road, Pleasantville, New York 10570. Grove Building, Goring Avenue, George loc.: 85 Broad St., NY, NY 10004. LLC LLC. Office location: NY County. LLC Federal St., Ste. 3, Dover, DE 19901. Purpose: For any lawful purpose. Town, Grand Cayman, Cayman Islands. formed in Delaware (DE) on 2/29/08. formed in CT on 2/6/98. NY Sec. of State Purpose: any lawful activities. Purpose: Any lawful activity. SSNY designated as agent of LLC upon designated as agent of LLC upon whom Notice of Formation of Elmer Smathers, whom process against it may be served. process against it may be served and Notice of Qualification of Lyrical Long-Only LLC. Arts. of Org. filed with NY Dept. of NOTICE OF FORMATION of Action SSNY shall mail process to: c/o CT shall mail process to: CT Corporation Value Partners LP. Authority filed with NY State on 7/25/08. Office location: NY Research NY LLC. Arts. Of Org. filed with Corporation System, 111 8th Ave., 13th System, 111 8th Ave., NY, NY 10011, Dept. of State on 7/7/08. Office location: County. Principal business addr.: c/o Secy. Of State of NY (SSNY) on 5/08/08. Fl., NY, NY 10011. DE address of LLC: c/o regd. agt. upon whom process may be NY County. LP formed in DE on 6/30/08. Sarah G. Rubin, JPMorgan Chase Bank, Office location: NY County SSNY desig- The Corporation Trust Co., 1209 Orange served. CT and principal business addr.: Crain'sNY Secy. Classifiedof State designated is not as responsible agent of forN.A., corrupt 345 Park files Ave., submitted NY, NY 10154. by client Sec. or adsnated run as under agent of the LLC wrong upon whom subheading. St., Wilmington, DE 19801. Arts. of Org. 1030 New Britain Ave., West Hartford, CT LP upon whom process against it may be of State designated as agent of LLC upon process against it may be served. SSNY filed with DE Secy. of State, 401 Federal 06110. Arts. of Org. filed with CT Sec. of served and shall mail process to the prin- whom process against it may be served shall mail process to principal business St., Ste. 4, Dover, DE 19901. Purpose: State, 30 Trinity St., Hartford, CT 06115. cipal business addr.: c/o Lyrical Partners, and shall mail process to: CT Corporation location: 330 W 72nd St., NY, NY 10023. any lawful activity. Purpose: any lawful activity. L.P., 405 Park Ave., 6th Fl., NY, NY 10022, System, 111 8th Ave., NY, NY 10011. Purpose: Any lawful activity. Attn: Jeffrey A. Keswin, regd. agt. upon Character: Investment, real estate devel- F & F 88 LLC, a domestic Limited Liability NOTICE OF QUALIFICATION OF 65TH opment and oil and gas development. Company (LLC) filed with the Sec of State Crain'sPLACE, LLC. Classified Application is notfor Authority responsible forwhom corrupt process files may submitted be served. byDE address client or ads run under the wrong subheading. NOTICE OF FORMATION OF LIMITED LIA- of LP: c/o The Corporation Trust Co., 1209 of NY on 3-20-08. NY Office location: New filed with the Secretary of State of New Notice of Qualification of TS TRYLONS, BILITY COMPANY. NAME: STUDIO 814 York County. SSNY is designated as York on June 12, 2008. N.Y. Office Orange St., Wilmington, DE 19801. LLC. Articles of Organization were filed Name/addr. of genl. ptr. available from NY L.L.C. Authority filed with Secy of State of agent upon whom process against the Location: New York County. LLC formed with the Secretary of State of New York Secy. of State. Cert. of LP filed with DE Crain'sNY (SSNY) Classified on 07/10/08. is notOffice responsible location: for corrupt files submitted by client or ads run under the wrong subheading. LLC may be served. SSNY shall mail a in Nevada on April 8, 2008. SSNY has (SSNY) on 04/17/08. Office Location: NY Secy. of State, 401 Federal St., Dover, DE New York County. LLC formed in copy of any process against the LLC been designated as agent of LLC upon County. SSNY designated as agent of the 19901. Purpose: any lawful activity. Delaware on 06/16/08. SSNY designated served upon him/her to Frederic Kantor & process against it may be served. The as agent of LLP upon whom process LLC upon whom process against it may Co., P.C., 45 W. 36th St., 7th Fl., NY, NY P.O. address to which the SSNY shall mail Notice of Formation of Manhattan against it may be served. SSNY will mail be served. SSNY shall mail process to the 10018. General purposes. a copy of any process against the LLC Dermatology, PLLC. Arts. of Org. filed process to: National Registered Agents, LLC, 814 Broadway, 4th Floor, NY, NY, served upon him is C/O the LLC: Inc., 875 Avenue of the Americas, Suite 10003. Purpose: Any lawful act. Notice of Qualification of CRESTVIEW with NY Dept. of State on 7/11/08. Office Salvatore Favia; 6933 Exeter Street, Forest location: NY County. Secy. of State desig- 501. New York, NY 10001. National PARTNERS II (CAYMAN), L.P. Authority Hills, NY 11375. A copy of the Articles of Registered Agents, Inc. is the Registered Name of LLC: TDF BRUCKNER, LLC. filed with Secy. of State of NY (SSNY) on nated as agent of PLLC upon whom Organization with all amendments thereto process against it may be served and Agent as well. Address required to be Articles of Org. filed Dept. of State of NY 07/02/08. Office location: New York shall be provided upon request. Such Crain'sshall mail Classified process to isthenot principal responsible busi- formaintained corrupt filesin home submitted jurisdiction: by 160 client or adson run5/21/08. under Office the location wrong in subheading.NY: New County. LP formed in Cayman Islands on request should be sent to Salvatore Favia Crain's Classified is not responsible for corrupt files submitted by client or ads run under the wrong subheading. ness addr.: 71 Park Ave., Ste. 1A, NY, NY Greentree Drive, Ste. 101, Dover, DE York County. Secy. of State designated as 10/26/07. SSNY designated as agent of at the above address. The Principal 10016. Purpose: practice the profession 19904. Arts of organization filed with Del agent of LLC upon whom process against LP upon whom process against it may be Business Address of the LLC is: 1645 of medicine. Secretary of State, Div of Corporations, it may be served. Sec. of State shall mail served. SSNY shall mail process to: c/o Village Center Circle, Ste. 170, Las Vegas, John G. Townsend Bldg. Federal & Duke a copy of process to: c/o The Doe Fund, M&C Corporate Services Limited, P.O. NV 89134. Purpose of LLC: Real Estate. Notice of Formation of Pure Element of York Streets, P.O. Box 898, Dover, DE Inc., 232 East 84th Street, New York, NY Box 309GT, Ugland House, South Church 19903. Purpose: Any lawful purpose 10028. Purpose: any lawful activity. Street, George Town, Grand Cayman, Notice of Formation of TERZETTO LLC, a Apparel LLC, Art. of Org. filed Sec’y of Cayman Islands, registered agent upon domestic LLC. Arts. of Org. filed with the State (SSNY) 6/18/08. Office location: NY Notice of Formation of LIPMAN DIGITAL, Crain's Classified is not responsible for corrupt files submitted by client or ads run under the wrong subheading. Notice of Formation of Spoon Foods NYC whom process may be served. Arts. of SSNY on 04/25/08. Office location: NY County. SSNY designated as agent of LLC LLC. Arts. of Org. filed with Secy. of State Crain's Classified is not responsible for corrupt files submitted by client or adsLLC. run Arts. under of Org. the filed wrong with NY subheading. Dept. of Org. filed with Registrar of Exempted County. SSNY has been designated as upon whom process against it may be of N.Y. (SSNY) on 5/15/08. Office location: State on 7/10/08. Office location: NY Limited Partnerships, Ground Floor, Citrus agent upon whom process against the served. SSNY shall mail copy of process New York County. SSNY designated as County. Secy. of State designated as agent Grove Building, Goring Avenue, George LLC may be served. SSNY shall mail a to 32 W. 33rd St., NY, NY 10001. agent of LLC upon whom process against of LLC upon whom process against it may Town, Grand Cayman, Cayman Islands. copy of process to: 1627 Broadway, NY, Purpose: any lawful activities. it may be served. SSNY shall mail process be served and shall mail process to the Purpose: Any lawful activity. NY 10019. Purpose: Any Lawful Purpose. to: The LLC, 408 W. 14th St., New York, Notice is hereby given that a license, principal business address: 17 W. 20th NY 10014. Purpose: any lawful activity. Notice of Qualification of BRULANT, LLC. Notice of Qualification of PAC FIRST number 1212795 for liquor has been St., NY, NY 10011. Purpose: any lawful Authority filed with Secy. of State of NY PROPERTIES LIMITED LIABILITY COM- applied for by the undersigned to sell Notice of Formation of UWS VENTURES activity. (SSNY) on 7/15/08. Office location: NY PANY. Authority filed with Secy. of State liquor at retail in a restaurant under the LLC, a domestic LLC. Arts. of Org. filed County. LLC formed in Delaware (DE) on of N.Y. (SSNY) on 4/8/08. Office location: Alcoholic Beverage Control Law at 403 with the SSNY on 04/22/08. Office loca- 6/12/08. SSNY designated as agent of NY County. LLC formed in New Jersey West 43rd Street, New York, NY 10036 tion: NY County. SSNY has been designat- LLC upon whom process against it may (NJ) on 3/14/08. SSNY designated as for on premises consumption. Applicant- ed as agent upon whom process against be served. SSNY shall mail process to agent of LLC upon whom process against Blague Corp. the LLC may be served. SSNY shall mail a Coming Up princ. bus. loc.: c/o Rosetta LLC, 100 it may be served. SSNY shall mail process copy of process to: Waqar Samad, PO Notice of Formation of RT BOOKS LLC. American Metro Blvd., Ste. 201, Hamilton, to: 2 WFC, Ste. 36001, 225 Liberty St., Box 250642, NY, NY 10025. Purpose: Any on the Calendar Crain's Classified is not responsible for corrupt files submitted by client or adsArts. run of Org. under filed the with wrong Secy. of subheading. State of NJ 08609, Attn: Kurt Holstein. DE address NY, NY 10281. NJ address of LLC: Zhiyu Lawful Purpose. of LLC: 2711 Centerville Rd., Ste. 400, Crain’sHu, Esq., Classified151 Washington is not Ave., responsible Edison, forN.Y. corrupt (SSNY) files on 5/13/08. submitted Office bylocation: client or ads run under the wrong subheading. September 1st Wilmington, DE 19808. Arts. of Org. filed NJ 08817. Arts. of Org. filed with NJ NY County. SSNY designated as agent of REDBRICK VENTURES LLC Articles of with DE Secy. of State, Loockerman & Division of Revenue, 225 West State St., LLC upon whom process against it may Org. filed NY Sec. of State (SSNY) Business of Fashion Federal Sts., Dover, DE 19901. Purpose: 3rd Fl., Trenton, NJ 08608. Purpose: any be served. SSNY shall mail process to: 7/30/08. Office in NY Co. SSNY desig. any lawful activity. lawful activity. The LLC, c/o Maurice Kassimir & Assoc., agent of LLC upon whom process may be September 8th 1065 Ave. of the Americas, 10th Fl., NY, served. SSNY shall mail copy of process Small Business Crain'sNotice of ClassifiedQualification is of notThe responsibleWylie forCORE corrupt CLASSICS files submittedLLC Articles of by Org. client filed or adsNY run10018. under Purpose: the wrongany lawful subheading. activity. to 244 Madison Ave., NY, NY 10016, Agency LLC. Authority filed with Secy. of NY Sec. of State (SSNY) 01/15/08. Office which is also the principal business loca- Name: PAROD’S 3303 LLC Art. Of Org. September 15th State of NY (SSNY) on 07/21/08. Office Crain'sin New York Classified County. SSNY is not design. responsible agent for corrupt files submitted by client or adstion. run Purpose: under Any the lawful wrong purpose. subheading. location: New York County. LLC formed in of LLC upon whom process may be Filed Sec. Of State of NY 6/20/08. Off. Real Estate Delaware (DE) on 07/09/08. LLC agrees served. SSNY shall mail copy of process Loc.: New York Co. SSNY designated as Notice of Qualification of CRESTVIEW to use fictitious name of Andrew Wylie to 641 Lexington Ave 6th Floor, New York, agent upon whom process against it may PARTNERS II (FF CAYMAN), L.P. Authority September 22nd LLC while conducting business in NY. NY 10022. Purpose: Any lawful purpose. be served. SSNY to mail copy of process filed with Secy. of State of NY (SSNY) on Executive Travel SSNY designated as agent of LLC upon to THE LLC 100 Park Avenue, Ste. 1600, 07/24/08. Office location: New York whom process against it may be served. NOTICE OF FORMATION OF LIMITED NY, NY 10017. Purpose: Any lawful act. County. LP formed in Cayman Islands on September 29th SSNY shall mail process to: c/o LIABILITY COMPANY. NAME: GRAND 11/08/07. SSNY designated as agent of LP Corporation Service Company, 80 State BOWERY BRIGHT, LLC. Articles of JUDAH LLC, a domestic Limited Liability upon whom process against it may be New Influentials Street, Albany, NY 12207, registered Organization were filed with the Secretary Company (LLC) filed with the Sec of State served. SSNY shall mail process to: c/o CT of NY on 6-18-08. NY Office location: New agent upon whom process may be of State of New York (SSNY) on 04/08/08. Corporation System, 111 Eighth Avenue, Call John Gallagher served. Principal office of LLC: 250 West Office location: New York County. SSNY York County. SSNY is designated as New York, NY 10011, registered agent 57th Street, Suite 2114, New York, NY has been designated as agent of the LLC agent upon whom process against the upon whom process may be served. Arts. @ 212-210-0189 10107. Arts. of Org. filed with Secretary upon whom process against it may be LLC may be served. SSNY shall mail a of Org. filed with Registrar of Exempted of State of Delaware, Division of served. SSNY shall mail a copy of process copy of any process against the LLC Limited Partnerships, Ground Floor, Citrus to place your classified Corporations, John G. Townsend Bldg., to the LLC, c/o Dr. Howard Lai, 11 East served upon him/her to The LLC, C/O Grove Building, Goring Avenue, George advertisement today 401 Federal Street, Dover, DE 19901. Broadway, #15, New York, New York Gatsby Enterprises, 347 5th Ave., 16th Fl., Town, Grand Cayman, Cayman Islands. Purpose: Any lawful activity 10038. Purpose: For any lawful purpose. NY, NY 10016. General purposes. Purpose: Any lawful activity.

August 25, 2008 | Crain’s New York Business | 33 CNYB 08-25-08 A 34 8/21/2008 6:47 PM Page 1

NEIGHBORHOOD JOURNAL

started at $40; $15 from each sale Bronx scrap yard to sprout green wall went to Mr. Obama’s campaign. Stoop-side sales were slow at the start, until Kara Zuaro turned up. will maintain the green wall. wall and murals probably won’t be The neighborhood resident, who Hunts Point gets Sims Metal Management, a re- noticeable for some time.The indus- writes for the Brooklyn-based real a vertical garden cycling company, is funding the trial area surrounding the facility is estate blog Brownstoner.com, saw a project, which will surround its not a pedestrian destination—yet. flyer for the benches and promptly to improve view Hunts Point facility on East Bay The projects’ backers are count- ordered one for her July Fourth cel- and soak up runoff and Longfellow avenues.The proj- ing on the Bronx Greenway project, ebrations. A week later, she wrote a ect is expected to be approved by scheduled for completion in 2011, post on the effort,which touched off rees may grow in the city’s Arts Commission by the to bring foot traffic past its new a barrage of messages to “Benches Brooklyn, but the Bronx end of August, and construction walls. for Barack” headquarters. will soon have some- and planting will begin in the fall. COMING ATTRACTIONS: flora and artwork. —hilary potkewitz “We literally got 20 e-mails an thing even greener and “The idea is to have livable streets hour after that,” says Mr. Fishbein. definitely more mod- in the community,”says Mark Santi- At times, the spring graduates of Tern—a vertical garden that will soar ago, manager of Sims’ Bronx plant ufactures green roofs and fences, the Brooklyn’s benches Packer Collegiate Institute in 20 feet into the air and cover 9,000 and a 25-year resident of the bor- cost for similar plans can run from for Barack Brooklyn Heights churned out as square feet. The unusual design, in ough. “Sure, it’s still an industrial $65 to $110 a square foot. many as eight benches a day. the Hunts Point section of the bor- area, but we want to say that we’re The wall is also designed to help can two 18-year-olds in brown- “It was all just really hard work,” ough, is intended to obscure a fence here,and we’re going to be a member absorb some of the storm water stone Brooklyn make a difference in says Ms. Dillon. that surrounds a scrap yard and re- of this community.” runoff around the recycling plant. November? Cobble Hill resi- Their 99th bench emerged from cycling plant occupying an entire The wall will also feature murals “Runoff is a big issue in this dents—and Barack Obama sup- the shop in Mr.Fishbein’s basement city block. and paintings by local artists,to be cre- area,” says Ms. Craytor.“Storm wa- porters—Harry Fishbein and at the end of last month, just in time Called a “green wall,” the base of ated through a partnership with non- ter runs untreated into the area’s Emma Dillon aim to find out. for the artisans to take a quick sum- the fence will be planted with profit arts organization The Point. retention system, and could end up Putting Mr. Fishbein’s wood- mer vacation. They still hope to “hardy flowering vines,” according A Sims spokesperson declined to releasing with it chemicals and oth- working skills to use, the duo began meet their goal of making an even to Miquela Craytor, executive di- say how much the company is invest- er metals from the recycling plant hawking his homemade, hand- 100 benches before they begin col- rector of Sustainable South Bronx, ing in the project. At Green Living into the river.” painted benches from his stoop on lege in September. the community organization that Technologies, a company that man- Despite all the effort, the green Clinton Street in July. The benches —matthew sollars

PUBLIC & LEGAL NOTICES

Notice of Qualification of Blackstone Notice of Qualification of Getty Images Notice of Qualification of Central Park Notice of Qualification of Goldman Sachs NOTICE OF FORMATION OF ATG Holdings Management Associates VI L.L.C. Luxembourg S.a r.l. Authority filed with Group Lighthouse Global Long/Short Real Estate Mezzanine Partners PMD ESC LLC. Article of Organization filed with the Authority filed with NY Dept. of State on NY Dept. of State on 7/30/08. Office loca- Fund, LLC. Authority filed with Secy. of Fund, L.P. Authority filed with Secy. of Secretary of State of NY (SSNY) on April 5/2/08. Office location: NY County. LLC tion: NY County. LLC formed in The Grand State of N.Y. (SSNY) on 8/6/08. Office State of N.Y. (SSNY) on 7/17/08. Office 9, 2008 Office location NEW YORK formed in DE on 12/18/07. NY Sec. of Duchy of Luxembourg on 6/20/08. NY location: NY County. LLC formed in location: NY County. LP formed in County. SSNY has been designated as State designated as agent of LLC upon Sec. of State designated as agent of LLC Delaware (DE) on 7/21/08. SSNY desig- Delaware (DE) on 6/2/08. SSNY designat- agent upon whom process against it may whom process against it may be served upon whom process against it may be nated as agent of LLC upon whom ed as agent of LP upon whom process be served. The Post Office address to and shall mail process to the principal served and shall mail process to: CT process against it may be served. SSNY against it may be served. SSNY shall mail which the SSNY shall mail a copy of any business address of the LLC: c/o The Corporation System, 111 8th Ave., NY, NY Crain'sshall mail Classified process to: isc/o not Ruth responsible Goodstein, forprocess corrupt to: files85 Broad submitted St., NY, NY by 10004. client or adsprocess run underagainst thethe LLC wrong served subheading. upon Blackstone Group, 345 Park Ave., NY, NY 10011, regd. agt. upon whom process 12 E. 49th St., 14th Fl., NY, NY 10017. DE DE address of LP: 1209 Orange St., him/her is C/O the LLC 350 west 42nd 10154. Regd. agt. upon whom process may be served. Luxembourg addr. of LLC: address of LLC: National Corporate Wilmington, DE 19801. Name/address of Street apt 7-G. New York, NY 10036. may be served: CT Corporation System, 8-10 rue Mathias Hardt, L-1030 Research, Ltd., 615 South DuPont Hwy., each genl. ptr. available from SSNY. Cert. Purpose of LLC: to engage in any lawful 111 8th Ave., NY, NY 10011. DE addr. of Luxembourg, Grand Duchy of Dover, DE 19901. Cert. of Form. filed with of LP filed with DE Secy. of State, P.O. act or activity. Street address of Principal LLC: c/o The Corporation Trust Co., 1209 Luxembourg. Arts. of Org. filed with Trade DE Secy. of State, Loockerman & Federal Box 898, Dover, DE 19903. Purpose: any Business location is: 350 West 42nd Orange St., Wilmington, DE 19801. Arts. and Companies Registrar, Centre adminis- St., Dover, DE 19901. Purpose: any lawful lawful activity. Street apt 7-G. New York, NY 10036. of Org. filed with DE Sec. of State, tratif Pierre Werner, Batiment F, 13, rue activity. Townsend Bldg., Dover, DE 19901. Erasme, Luxembourg-Kirchberg, Notice of Formation of Fort Washington Notice of Formation of The Artifice Group Purpose: any lawful activity. Luxembourg. Purpose: any lawful activity. Name of Foreign LLC: UHURU CAPITAL Holding LLC. Arts. of Org. filed with Secy. LLC. Arts. of Org. filed with NY Dept. of MANAGEMENT LLC. App. for Auth. filed of State of NY (SSNY) on 10/30/06. Office State on 5/12/08. Office location: NY Notice of Formation of SSDS, LLC. Arts. of Notice of Qualification of Whitehall Street NY Dept. of State: 5/8/08. Jurisd. and date location: NY County. SSNY designated as County. Sec. of State designated as agent Org. filed with Secy. of State of N.Y. (SSNY) International PMD ESC Fund 2008, L.P. of org.: DE 3/12/08. County off. loc.: New agent of LLC upon whom process against of LLC upon whom process against it may on June 10, 2008. Office location: New Authority filed with Secy. of State of N.Y. York County. Princ. bus. loc.: 1350 it may be served. SSNY shall mail process be served and shall mail process to the York County. SSNY designated as agent of (SSNY) on 7/9/08. Office location: NY Avenue of the Americas, New York, NY to princ. bus.. loc.: c/o Gatsby principal business address: 236 E. 13th St., LLC upon whom process against it may be County. LP formed in Cayman Islands (CI) 10019. Sec. of State designated as agent Enterprises, 347 Fifth Ave., NY, NY 10016. #25, NY, NY 10003. Purpose: any lawful served. SSNY shall mail process to: The on 3/14/08. SSNY designated as agent of of foreign LLC upon whom process Purpose: any lawful activity. purpose. LLC, 225 East 57th Street, #4A, New York, LP upon whom process against it may be against it may be served. The Sec. of NY 10022. Purpose: any lawful activity . served. SSNY shall mail process to: 85 State shall mail copy of process to: 10 Notice of Formation of PILOT NYC, LLC, a Notice of Formation of Three Eyed Labs, Broad St., NY, NY 10004. DE address of East 40th Street, 10th Floor, New York, NY domestic LLC. Arts. of Org. filed with the LLC. Arts. of Org. filed with Secy. of State Notice of Formation of CKE2, LLC. Arts. of LP: Maples Corporate Services Limited, 10016, Attn: National Corporate Research, SSNY on 07/18/08. Office location: NY of NY (SSNY) on 08/04/08. Office location: Org. filed with Secy. of State of NY (SSNY) P.O. Box 309, Ugland House, Grand Crain'sLtd. Addr. Classified of foreign LLC is notin DE responsible is: 615 forCounty. corrupt SSNY files has submitted been designated by client as or adsNew run York under County. the Principal wrong office subheading. of LLC: on 7/8/08. Office location: NY County. Cayman, KY1-1104, CI. Name/address of South DuPont Hwy., Dover, DE 19901. agent upon whom process against the 309 West 99th Street, #5C, New York, NY SSNY designated as agent of LLC upon each genl. ptr. available from SSNY. Cert. Auth. officer in DE where Cert. of Form. LLC may be served. SSNY shall mail a 10025. SSNY designated as agent of LLC whom process against it may be served. of LP filed with Registrar of Exempted filed: Harriet Smith Windsor, Sec. of State, copy of process to: 45 West 45th St. 6th upon whom process against it may be SSNY shall mail process to: Corporation LPs, Elizabethan Sq., 4th Fl., Phase Four, Div. of Corporations, John G. Townsend Fl, NY, NY 10036, which is also its princi- served. SSNY shall mail process to: Brian Service Company, 80 State St., Albany, George Town, Grand Cayman, CI. Bldg., 401 Federal Street, Suite 4, Dover, pal place of business. Purpose: Any Chirls, 309 West 99th Street, #5C, New York, NY 12207. Purpose: any lawful activity. Purpose: any lawful activity. DE 19901. Purpose: any lawful activity. Lawful Purpose. NY 10025. Purpose: Any lawful activity.

Notice of Qualification of CWCapital EY Notice of Qualification of Whitehall Street Notice of Qualification of CWCI Enhanced Name of For. LP: 275 MAIN STREET Notice of Qualification of CWCapital EY REIT Greenwich LLC. Authority filed with International PMD ESC Japan Fund 2008, Yield GP LLC. Authority filed with Secy. of ASSOCIATES, LP. Appl. for Auth. filed with REIT UBS LLC. Authority filed with Secy. Secy. of State of NY (SSNY) on 07/23/08. L.P. Authority filed with Secy. of State of State of NY (SSNY) on 07/24/08. Office Sec. of State of NY: 5/14/03. Jurisd. and of State of NY (SSNY) on 07/23/08. Office Office location: New York County. LLC N.Y. (SSNY) on 7/10/08. Office location: location: New York County. LLC formed in date of org.: DE 3/27/03. NY State office location: New York County. LLC formed in formed in Delaware (DE) on 12/04/07. NY County. LP formed in Cayman Islands Delaware (DE) on 12/01/06. SSNY desig- loc.: New York Cty. Sec. of State designat- Delaware (DE) on 05/05/08. SSNY desig- SSNY designated as agent of LLC upon (CI) on 3/14/08. SSNY designated as nated as agent of LLC upon whom ed as agent upon whom process against it nated as agent of LLC upon whom process whom process against it may be served. agent of LP upon whom process against it process against it may be served. SSNY may be served. Sec. of State shall mail against it may be served. SSNY shall mail SSNY shall mail process to: c/o may be served. SSNY shall mail process shall mail process to: c/o Corporation copy of process to: National Registered process to: c/o Corporation Service Corporation Service Company, 80 State to: 85 Broad St., NY, NY 10004. DE Service Company, 80 State Street, Albany, Agents, Inc., 875 Avenue of the Americas, Company, 80 State Street, Albany, NY Street, Albany, NY 12207, registered agent address of LP: Maples Corporate Services NY 12207, registered agent upon whom Suite 501, New York, NY 10001. Addr. of 12207, registered agent upon whom upon whom process may be served. Limited, P.O. Box 309, Ugland House, process may be served. Principal office of LP in DE is The Corporation Trust process may be served. Principal office of Principal office of LLC: 1540 Broadway, Grand Cayman, KY1-1104, CI. LLC: One Charles River Place , 63 Company, 1209 Orange Street, LLC: 1540 Broadway, 23rd Floor, New 23rd Floor, New York, NY 10036. Arts. of Name/address of each genl. ptr. available Kendrick Street, Needham, MA 02494. Wilmington, DE 19801. Name/addr. of GP York, NY 10036. Arts. of Org. filed with Org. filed with SOS, DE, Division of from SSNY. Cert. of LP filed with Registrar Arts. of Org. filed with SOS, DE, Division avail. from Sec. of State. Authorized office SOS, DE, Division of Corporations, John Corporations, John G. Townsend Bldg., of Exempted LPs, Elizabethan Sq., 4th Fl., of Corporations, John G. Townsend Bldg., in DE where Cert. of LP is filed is Sec. of G. Townsend Bldg., 401 Federal Street, 401 Federal Street, Suite 4, Dover, DE Phase Four, George Town, Grand Cayman, 401 Federal Street, Suite 4, Dover, DE State of DE, 401 Federal Street, Dover, DE Suite 4, Dover, DE 19901. Purpose: Any 19901. Purpose: Any lawful activity. CI. Purpose: any lawful activity. 19901. Purpose: Any lawful activity. 19901. Purpose: any lawful activity. lawful activity.

34 | Crain’s New York Business | August 25, 2008 CNYB 08-25-08 A 35 8/21/2008 6:51 PM Page 1

BUSINESS CORPORATE LADDER Finance whiz returns to digital media PAGE 37

GOTHAM GIGS MIKE KISSEL still runs his recording studio in Double take Times Square, though he’s not his former self. as if one Paris Hilton isn’t enough, PARIS FELINNI, 30, works full time as an impersonator of the blond heiress, entertaining at kids’ birthday parties and corporate events around the country. COPYCAT The native Latvian came to New York in 2000 to study broadcast management. After meeting a Robert De Niro look-alike at the 2006 New York Film Festival, she sent her photo to talent agents and adopted Paris as her first name. CASHING IN People often mistake Ms. Felinni for her namesake on the street; she’s even caused two minor car accidents on Fifth Avenue. However, her likeness to the celebrity ultimately works in her favor—she typically books four to eight gigs a month at $400 to $1,000 each. GOING STRONG Ms. Felinni plans to keep “being Paris” for as long as possible. Business slowed after Ms. Hilton’s legal troubles last year, but Ms. Felinni tries to promote a good image of her double. “I give credit to Paris for helping me make my life more colorful and exciting,” she says. —sarah studley

EXPERT OPINIONS HOW SHOULD I STORE MY SUMMER WARDROBE? first, go through your entire closet—give away the season’s neff david unworn pieces and toss INCIDENCE anything that’s beyond repair. Wash all the clothing you want to keep, and store those 19,000 items in a cool, dry and dark Composing his legacy new primary place (but not in your attic, brain tumor basement or garage). For cases a year clothes on hangers, use cloth Music producer does battle with brain cancer covers to protect the in the U.S. garments; don’t keep them in BY SAMANTHA MARSHALL plastic dry-cleaners’ bags. For 6.4 cases underbed storage, opt for hen the headaches started, Mike Kissel chalked it up to for every muslin or canvas boxes instead the stress and noise of gutting and rebuilding his new of plastic or wood; these 100,000 people materials allow the clothes to recording studio.The veteran musician and producer had in 2002, down breathe. secured a suite in the historic Brill Building, overlooking from 7 cases —nicole Times Square, and poured his life savings, almost $2 million, for every sforza into an intimate space that would cater to top artists Jay-Z, Senior 100,000 people editor, home, Mariah Carey, Alicia Keys and Nas. in 1990 Real Simple At the time, the recording business was contracting, and Source: National Cancer magazine studios, including the famed Sound See MUSIC on Page 36 Institute istockphoto W August 25, 2008 | Crain’s New York Business | 35 CNYB 08-25-08 A 36 8/21/2008 6:56 PM Page 1

BUSINESS LIVES

tial to become a lasting legacy. The two studio rooms were fully booked Music producer does battle with cancer in August, traditionally the slowest time of the year in the industry, and Continued from Page 35 operations. Mr. Rosner projects $500,000 in Factory, were folding. Still, Mr. Radiation has killed off cells in sales for the year, after several con- Kissel believed his state-of-the-art BETTER TREATMENTS the part of Mr. Kissel’s brain associ- secutive months of losses. dream facility could become suc- A DIAGNOSIS OF BRAIN CANCER has always meant a death sentence and a ated with short-term memory,so he Meanwhile, Mr. Kissel, the hap- cessful. sense of helplessness. But new drugs like Temodar, a powerful chemo often repeats himself, and in the pily married father of three young But on the very day the doors treatment in capsule form, and Avastin, which is in middle of a sentence he often for- daughters, manages to find plenty opened for business, in June 2007, promising clinical trials, are producing brighter gets what he was talking about, of joy in what he does. Drawing on Mr. Kissel found out he would be outcomes for patients. pauses and says, “I’m sorry, but did his long-term memory, he regales facing a challenge far greater than they tell you I have brain cancer?” interns with stories of what it was Lesley Needleman, 50, who was diagnosed in profitability. His doctor told him like to be in the business during the May 2007, has been taking both Temodar and Avastin. that he had an aggressive form of in- Lack of memory industry’s heyday, working with operable brain cancer—glioblas- Before treatment, she “couldn’t even steer a shopping cart,” friends and associates have no- Ringo Starr,Sting and David Bowie. toma multiforme—and that he had but now she is functioning so well that she is going back to ticed the changes. A talented musi- Being around young talent also about two months to live. college next month to finish her degree in Oriental medicine. cian, producer and composer, Mr. keeps him engaged. He particularly “As the Queen would say, last Lori Gerbereux (left), 42, who restores Victorian homes for Kissel built his studio in part so he looks forward to studio visits from year was my annus horribilis,” says a living, placed first in the Hercules women’s bodybuilding could collaborate with artists and beauties like R&B stars Ashanti and the still very much alive entrepre- championship in June. She was diagnosed five years ago and produce his own songs. But song- Ms. Keys. neur. wasn’t supposed to live more than six months. Day to day, it’s writing requires too much short- His spirits get an additional Mr. Kissel, 59, is suffering from still a struggle—she’s blind in one eye and had a seizure term memory, and now he can only boost from his Monday-night jam the same kind of cancer as his friend backstage before the bodybuilding show. But loving what remember a few chords on his guitar. sessions, famous in the industry. If Sen. Ted Kennedy and political she does keeps her going. “I live on borrowed time every “The tragedy is that as soon as he music greats like Rolling Stones pundit Robert Novak, who were di- day, so I try to make the best of it,” she says. built his dream, he was stripped of drummer Charlie Watts or Parlia- agnosed this summer with the de- many of his musical abilities,” says ment-Funkadelic front man bilitating disease.Such high-profile Mark Rubeinstein, a studio engi- George Clinton happen to be in cases—and new studies suggesting course of intravenous chemo has never wants to leave the studio,”says neer and former colleague. town, they can often be found play- that cell phone use may be a cause— shrunk his tumor by 85%. He’s also Jacquelyn Willard, a 23-year-old Before Mr.Rosner was hired,the ing for pleasure at the studio, while are creating the impression that in- actively exploring clinical trials and aspiring pop singer and one of Mr. studio was bleeding cash,in part be- Mr. Kissel strums along as best he cidents are on the rise; in fact, they alternative therapy. Kissel’s two part-time assistants. cause Mr. Kissel wasn’t in a position can on his guitar. are declining. New treatments also Of course, the music veteran is to build the business, but also be- “As Led Zeppelin would say, I mean longer life spans for those af- Where he wants to be the first to admit he’s not his old self. cause a few existing clients were tak- gotta ‘whole lotta love,’ ” he says. flicted. In the past three years, two- but he says coming into his studio Easily tired, he curls up for regular ing advantage of his condition to year survival rates have increased to every day and surrounding himself naps on a small red leather sofa by avoid paying for their studio time. COMMENTS? 27% from 7%, according to cancer with music is another form of treat- his desk—though he won’t pull the Today, the studio has the poten- [email protected] experts. ment. Even after his exhausting bed out, because he doesn’t want to “This is an exciting time,because weekly chemo sessions at Memori- appear unprofessional. we are seeing significant improve- al Sloan-Kettering Cancer Center, “He has a say in how most THE WEEKS AHEAD ments in survival and quality of he has his assistant bring him back things are handled, but he doesn’t life,” says Dr. Michael Gruber, a to Times Square so he can be in the spend a lot of time at his desk these THIS WEEK’S EVENTS neuro-oncologist at the New York environment he loves. days,”says David “Roz”Rosner,the (206) 709-9400, ext. 104, or AUGUST 26 [email protected]. University Cancer Institute. “When I have a cold, I make ex- studio manager who was hired two Glow International Group holds SEPTEMBER 3 For Mr. Kissel, an aggressive cuses not to come to work, but he months ago to handle day-to-day seminar on branding and media. 7 p.m. Business Network International holds to 9:30 p.m., SLC Conference Center, networking breakfast. 7:15 a.m. to 8:30 352 Seventh Ave., 16th floor. Fee: $20. a.m., Carr Business Systems, 112 W. Preregistration required. (201) 484-7223 34th St., suite 605. Free. or [email protected]. (212) 691-2323, ext. 229. AUGUST 28 SEPTEMBER 4 Oriented holds networking reception. 7 RISMedia holds workshop on forming a p.m. to 9 p.m., Element, 225 E. winning agent team. 1:30 p.m. to 2:45 Houston St. Fee: $5 in advance, $10 at p.m., Roosevelt Hotel, Madison Avenue the door. (917) 531-9342 or and East 45th Street. Fee: $299. [email protected]. (203) 855-1234, ext. 152, or [email protected]. SEPTEMBER 1-7 SEPTEMBER 3 SEPTEMBER 8-14 Lower Manhattan Business Solutions SEPTEMBER 8 Center holds seminar on home business. New York Human Resources holds 2 p.m. to 4 p.m., 79 John St., second- workshop on budgeting for You’re working floor conference room. Free. entrepreneurs. 6:30 p.m. to 8 p.m., 16 (212) 618-8914 or [email protected]. W. 23rd St. Fee: $65. Preregistration SEPTEMBER 3 required. (917) 697-2063 or for change. Anglestone holds information session [email protected]. on commercial real estate. 6 p.m. to 9 SEPTEMBER 9 p.m., St. John’s University, 101 Murray Networking for Professionals holds St., room 118. Fee: Free for members, networking reception. 6 p.m. to 8 p.m., Is it working for you? $40 nonmembers. (718) 701-4342 or Barna, 365 Park Ave. South. Fee: $10 [email protected]. members in advance, $15 nonmembers SEPTEMBER 3 in advance, $20 at the door for all. Camba holds workshop on business (212) 227-6556 or planning. 3 p.m. to 5:30 p.m., 884 [email protected]. THE INSTITUTE FOR NOT-FOR-PROFIT MANAGEMENT Flatbush Ave., Brooklyn, second floor. SEPTEMBER 10 Free. (718) 282-2500. Five O’Clock Club holds seminar on JOIN US TUESDAY, SEPTEMBER 9 FROM 5:30 – 7:00 PM SEPTEMBER 3 advanced interviewing techniques. 6:30 FOR AN INFORMATION SESSION: Benevon holds seminar on sustainable p.m. to 8:30 p.m., 11 Penn Plaza, fifth funding. 9 a.m. to 11 a.m., Manhattan floor. Fee: $50. (914) 788-5482 or Warren Hall, 1125 Amsterdam Ave. at 115th St., NYC. World Culture Open Center, 19 W. [email protected]. 26th St., fifth floor. Free. SEPTEMBER 11 Go to: WWW.GSB.COLUMBIA.EDU/EXECED/INM or call 212.854.6018. Chemical Marketing & Economics Group holds lunch on clean, green and TO LIST YOUR EVENT sustainable business. 11:30 a.m. to 2 Crain’s lists business meetings online and includes p.m., 40 W. 45th St. Fee: $45 members, them in the print edition on a space-available basis. $55 nonmembers. (917) 684-1659 or Events in New York City with admission fees of less [email protected]. than $300 are considered for the print publication. —sarah studley Listings can be submitted only through the Crain’s Web site. To submit a calendar listing, go to www.crainsnewyork.com and click on “Events.” More meetings online at Sponsors have a choice of several free or paid list- www.crainsnewyork.com ing options. All business events will be posted Click on “Events” online within two business days.

36 | Crain’s New York Business | August 25, 2008 CNYB 08-25-08 A 37 8/21/2008 8:55 PM Page 1

BUSINESS LIVES CORPORATE LADDER Lisa A. Mogensen Finance whiz to Forbes Digital division woos flagship finance news site, Forbes Autos.com, ForbesTraveler.com PERSONNEL FILE entrepreneurial exec and five other properties. Last year, Forbes acquired three COMPANY Forbes Digital into tough category; firms: Clipmarks, a technology TITLE Chief financial officer service for sharing Web content; growth a challenge Investopedia.com, an investor- AGE 44 education site; and RealClear Poli- RÉSUMÉ Chief financial officer, BY AMANDA FUNG tics.com, an aggregator of political TheStreet.com; senior finance news and commentary. director for business development wo years ago, Lisa A. That tremendous growth on the and strategic planning, NBC Mogensen left her job as Web convinced the company to re- the top finance execu- vive the chief finance position, PERSONALITY TYPE tive atTheStreet.com to which had been eliminated shortly Intellectually curious start her own Web site. after the dot-com crash. Traffic at HOBBIES Sailing and traveling TInspired by her love of food, she Forbes Digital has increased 30% launched TravelsinTaste.com, a this year, reaching approximately dining journal that offers tips on 26 million unique monthly visitors use,” says W. Kent Brown, who at- some of the hottest restaurants in a in July, according to Web analytics tended Duke University with Ms. select group of cities. But her new firm Omniture. Mogensen and is a shareholder at food career was trumped recently by Gordon Hargrove & James, a law

a tasty offer from the world of fi- Crowded field firm in Fort Lauderdale, Fla. buck ennis nance, which beckoned earlier this revenues from online ads have Despite the demands of her full- year when a recruiter called. also risen this year and last, though time job, Ms. Mogensen isn’t giving says the site currently attracts about provider became a public company. Last month, Ms. Mogensen the privately held company does not up her Web site.She’ll still keep tabs 10,000 visitors each month. A year later, Ms. Mogensen was joined Forbes Digital as its chief fi- disclose information about its fi- on her business and devote early promoted to chief financial officer nancial officer, a post that was va- nancial performance. mornings and weekends to writing Goal-oriented and reorganized the finance group, cant for six years. Future growth will be a chal- stories about eateries she’s visited in the port washington, L.I., na- improving its reporting system. “The ability to sink my teeth into lenge. Forbes faces stiff competition New York City or on culinary tours tive started her career as an invest- Ms. Mogensen says it’s too early figures again really excited me,” says in the overcrowded online financial- in the other cities she travels to. ment banker at Thomson McKin- to know whether she’ll implement Ms. Mogensen, who holds a degree news category, which is dominated “It’s hard to make time for non Securities and moved on to similar changes at Forbes Digital, in computer science and economics. by Yahoo Finance, AOL Money & TravelsinTaste, but it’s my passion,” senior finance posts at such media but she is sure of one objective. In her new role, she will oversee Finance and MSN Money. she says. companies as NBC and American “My goal,” she says, “is to maxi- financial tracking, compliance and “There could not have been a Ms.Mogensen unveiled the site, Sky Broadcasting. mize revenue and profits.” strategy for all of Forbes’ digital op- better job for Lisa. All her skills in which she runs from her Manhat- She joined TheStreet.com in erations, including Forbes.com, its finance and media can be put to tan apartment, last November. She 1999, the year the financial-news COMMENTS? [email protected]

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August 25, 2008 | Crain’s New York Business | 37 CNYB 08-25-08 A 38 8/21/2008 5:33 PM Page 1

BUSINESS LIVES

EXECUTIVE MOVES

ACCOUNTING & CONSULTING formerly chief executive and president at HIGH TECH & NEW MEDIA Friedman: David Schneyman, 46, was AIG-Royal Alliance Inc. Avenue A|Razorfish: Sacha Xavier, 31, HOT JOBS promoted to principal from affordable Houlihan Smith & Co.: Karl D’Cunha,34, was promoted to group media director housing tax director. was promoted to senior managing director from East regional lead, emerging media. Russell Reynolds Associates: Peter from managing director. Andrew Green, 28, was promoted to Reichman, 46, was promoted to Marsh Inc.: June Dwyer, 44, was experience director from experience WANTED: MANAGING DIRECTOR managing director, financial services, promoted to managing director from lead. from executive director. senior vice president. Ella Chinitz, 27, was promoted to senior COMPANY Atlantic Theater Company Alice Mencke, 53, was promoted to consultant, analytics group, from JOB DESCRIPTION Partner with the artistic director to oversee the ADVERTISING & COMMUNICATIONS managing director from senior vice consultant. FD: Sherrie Weldon, 33, was appointed president. theater company’s daily operations managing director. She was formerly vice David Petrone, 38, was promoted to LAW MOST IMPORTANT TASKS Raise funds; cultivate a strong board of president at Text 100. managing director from senior vice Arent Fox: Paul Kaplan, 56, joined as directors Marchex Adhere: Sloan Seymour, 46, was president. partner. He was a partner at Bryan Cave. named vice president. He was formerly Ronald Reinartz, 60, was promoted to Raymer McQuiston, 46, joined as CREDENTIALS NEEDED Five to 10 years’ experience in the nonprofit president and chief executive of Ziff-Davis managing director from senior vice partner. He had been a partner at Brown sector with an understanding of what it takes to run an off-Broadway Enterprise/Media. president. Rudnick. theater in New York City Ogilvy Group: Miles Young, 53, was Michael Sheehan, 40, was promoted to Michael J. Student, 52, joined as partner. promoted to global chief executive, managing director from senior vice He had been a partner at Brown SALARY Neil Pepe, ATC’s artistic director, says that the salary is market- effective Jan. 1, 2009, from chairman, president. Rudnick. competitive. According to industry sources, a managing director at a Ogilvy & Mather Worldwide Asia Morgan Keegan & Co.: Jeff Pranaitis, 37, Kenneth K. Yoon, 40, joined as partner. nonprofit theater earns between $150,000 and $200,000 Pacific. was named managing director, security He had been a partner at Brown PeclersParis: Jeanine Milillo, 46, was and safety. He was formerly senior Rudnick. UPSIDE The chance to help grow an award-winning theater company named managing director, North America. coverage officer at Lehman Brothers. Bryan Cave: Robert Alpert, 60, joined as founded by David Mamet and William H. Macy She was formerly vice president of trend Ezra Lightman, 36, was appointed senior partner. He was formerly a partner at DOWNSIDE A demanding position that requires a lot of time and resources at ESP Trend Lab. vice president, financial sponsors practice. Ladas & Parry. He had been senior vice president, Joseph J. Villapol, 43, joined as partner. commitment while juggling a variety of tasks APPAREL & RETAIL financial sponsors, at Jefferies & Co. He was a partner at Ladas & Parry. ATC’s previous managing director, Andrew Hamingson, was recently Modell’s Sporting Goods: Kimberly Kriss, Pritchard Capital Partners: Raymond Crowell & Moring: Jerry Canada, 36, appointed executive director of the Public Theater and will begin his 36, was appointed senior vice president of Deacon, 40, joined as senior analyst. He joined as partner. He was formerly a brand and marketing. She was formerly was formerly senior U.S. exploration and partner at Kenyon & Kenyon. new position on Oct. 1. principal owner of The Kriss Group. production analyst at BMO Capital Curtis Mallet-Prevost Colt & Mosle: —DAMIAN GHIGLIOTTY Markets. Michael R. Graif, 42, joined as partner. FINANCE & INSURANCE He was formerly a partner at Barclays Capital: Tim Davenport, 46, was McDermott Will & Emery. named managing director. He was EXECUTIVE PROMOTIONS Dechert: William B. Lytton, 59, joined as formerly head of structured derivative The fastest way to get an announcement into senior counsel. He had been executive joined as partner. He had been a partner He was formerly vice president, products at Bear Stearns. Crain’s is to submit details online by filling out the vice president and chief legal officer at at Thacher Proffitt & Wood. entertainment and programming, at Carey Financial: Mark M. Goldberg, 46, form at www.crainsnewyork.com/submit. The Tyco International Ltd. Kramer Levin Naftalis & Frankel: Robert Heavy.com. was appointed president. He was Executive Moves column is also available online. Hughes Hubbard: Kenneth E. Lee, 40, W. Morris, 49, joined as partner. He was Vibe Media Group: Edgar Hernandez, 30, formerly a partner at Ropes & Gray. was promoted to publisher from Stroock & Stroock & Lavan: Jerry H. associate publisher. Goldfeder, 61, joined as special counsel. He had been special counsel for the New REAL ESTATE York state attorney general. CB Richard Ellis Inc.: Ken Rapp, 42, was Tressler Soderstrom Maloney & Priess: promoted to vice chairman from Courtney Scott, 41, joined as partner. She executive vice president. was formerly a partner at Duane Morris. Craig L. Reicher, 46, was promoted to Zeichner Ellman & Krause: Tracee E. vice chairman from executive vice Davis, 44, was promoted to counsel president. from associate. Walter & Samuels Inc.: Marc Berley, 45, BJ Finneran, 46, joined as counsel. He was promoted to executive managing had been managing attorney at director from managing director. Nationwide Insurance. James N. Zell, 38, was promoted to SERVICES counsel from associate. AmfAR, The Foundation for AIDS Research: Bradley Jensen, 50, was MEDIA & ENTERTAINMENT appointed chief financial officer. He was Atlas Media Corp.: Andrew Jacobs, 27, was formerly director of finance and named manager of research and administration at the Global Alliance development. He was formerly for TB Drug Development. development executive at The Idea Alexander Veidt, 35, joined as project Factory. manager. He was formerly project City Lights Television: Chris Stout, 35, was manager at Thebigword Group. promoted to senior vice president of G3 Translate: Angela Marie Franco, 50, television and digital production from was promoted to director, marketing and vice president of production. business development, a newly created Doubledown Media: Aaron Sigmond, 41, position, from freelancer, new business was named group luxury editor, a new development. position. He had been editor and Global Dating Partners: Olivia Jackson, publisher of The Cigar Report. 34, was promoted to vice president of Getty Images: Lizabeth Ronk, 33, joined operations from marketing director. as account executive for Contour. She Hebrew Home at Riverdale: Laura Lewis, had been art department manager and 53, was appointed chief development senior archivist at Icon International. officer. She was formerly executive Music Choice: Darren Frye, 36, was director, Westchester chapter, at the named director of advertising sales. He American Jewish Committee. was formerly director of ad sales at The LECG: Peter A. Kyviakidis, 44, was named Hotel Networks. managing director. He was formerly NBC Local Media: Shawn Makhijani, 35, global professional practice director at was promoted to vice president, corporate Kroll. business development, from vice president, Ken Yormark, 51, was named managing strategic development. director. He had been a managing Mark Yackanich, 31, was promoted to vice director at Protiviti. president, corporate strategy, from vice Manhattan Chamber of Commerce: Ally president, multiplatform development. A.C. Gunduz, 44, was named global Nielsen Music: Dave Bakula, 40, was business director. She had been trade appointed senior vice president, commissioner at the Swiss Federal analytics and client relations, a new Ministry of Foreign Affairs, Consulate position. He had been a vice president at General of Switzerland. Universal Music Distribution. U.S. Energy Group: Steve Guerrero, 31, Playboy Enterprises Inc.: Jimmy Jellinek, was named senior account manager. He 33, was named division senior vice was formerly associate director at president of digital content, digital Dumann Realty. media, a new position, effective Sept. 2. —sarah studley

38 | Crain’s New York Business | August 25, 2008 CNYB 08-25-08 A 39 8/21/2008 8:57 PM Page 1

BUSINESS LIVES TABLE TALK by Bob Lape sweet and syrupy. Baked stuffed Service yo-yo’s from too enthusi- (914) 739-5000. Chef Neil Fer- clams lack any taste verve whatsoev- astic to clumsy to forgetful, with one guson (Gordon Ramsay) and server. Caesar salad is done with whole dinner bordering on the absurd. A ice ace Glenn Vogt (Windows on leaves of romaine that must be torn waiter toppled a glass of sangria onto the World) spark a memorable apart by the consumer. Bacalao frit- my shirt, pants and shoes. When re- transformation of the 1760 Van ters get the super salt treatment, and making the table, he bumped it, al- Cortlandt mansion high above the cheddar croquettes need better part- most repeating the disaster. Mo- Hudson. nering than chives in sour cream. ments later, a waitress slopped water A keeper is the “crispy angry out of another glass when pouring. X20 Xaviars on the Hudson calamari” salad. It’s pretty tame, but Nice, well-intended people all, at least it was the same three times but not ready for prime time. www.xaviars.com running. 71 Water Grant St., Yonkers. Among the mains, the prime rib COMMENTS? [email protected] (914) 965-1111. Peter Xaviar Kelly is a formidable piece of good meat, returns to his hometown with a banked with roasted new potatoes world-class dining destination lit- brava with spicy tomato sauce, gar- BEST OF BOB LAPE erally in the river, at the Yonkers lic mayo and asparagus. Recreation Pier. Contemporary One of the homeliest dishes I’ve Some of the best of the burbs. American cuisine, top service, great seen in years is the mediocre veal views—the works. scaloppine with a runny egg on top Blue Hill at Stone Barns and tarragon green liquid oozing www.bluehillstonebarns.com around its edges. 630 Bedford Road, Pocantico Hills, Seafood fares little better. Trout a N.Y. (914) 366-9600. Tables at the la plancha is fishy and pounded to re- rustic Rockefeller showcase for so- semble paillard.Local skate is sodden cially responsible agriculture are and lackluster. Thinly sliced salmon hard to get. Owner-chef Dan Bar- cooked with olive oil, lemon and sea ber’s team taps the farm and other lo- salt does not rise to any occasion. cal sources for freshest ingredients. Some garnishes fail for lack of proper seasoning, inconsistency or CulinAriane both. Tabbouleh served with a la www.culinariane.com plancha items would be at home in 33 Walnut St., Montclair, N.J. a school cafeteria. (973) 744-0533. A tiny, modern Ironically, a standout side dish, American jewel in a residential SUPERIOR OFFICE flavorful mac and cheese, almost part of Montclair boasts some of AVAILABILITIES missed our judgment. Our waitress the state’s best food. forgot it. 212.594.2700 Monteverde at Oldstone Manor

buck ennis Desserts ($7 to $16) are the best HALF-BAKED: Half Moon’s American comfort-food menu reads well, but consistency is lacking. course.The $16 ice cream sandwich can feed four, and chocolate bread www.monteverderestaurant.com

pudding is moist and tasty. Skip the 28 Bear Mountain Bridge Road SLGREEN.COM Relaxing mood, boring “rum babas.” (Route 6), Cortlandt Manor, N.Y. unreliable food Half Moon offers of the restaurant. Step inside and be met by a decidedly fishy aroma. Sit Hudson views, but down and order drinks that will be a long time coming, and sometimes kitchen and waitstaff not properly made.Credit a waitress Marcum & Kliegman LLP are out to lunch with candor—she admitted a cock- HALF MOON tail was incorrectly done because she 1 High St. Certified Public Accountants & Consultants failed to tell the bartender what the Dobbs Ferry, N.Y. alf moon offers a guest ordered. Well, drinks can be (914) 693-4130 full measure of ambi- replaced. More on service later. www.Harvest2000.com ence. Unfortunately, It’s the food that startles, with No Stars that’s all,folks. consistent inconsistency.The Amer- Taking over the su- ican casual comfort-food menu is a CUISINE Contemporary American Hperb riverfront location of a former delicious read, but the kitchen sel- WINES 120 choices, 15 by the Chart House in Dobbs Ferry,a hos- dom nails it. There is rampant over- glass pitality team with many credentials salting on one visit, prodigious un- DRESS and other successes fumbles the ball. derseasoning on another and not Casual NOISE LEVEL I say “other” successes because enough middle ground. High Comprehensive assurance, Half Moon is a very busy restaurant, One of many appealing ideas for PRICE RANGE $18-$37; Montauk both inside and outside at the tables small bites and appetizers ($2 to Clambakes, $52 or $110 lining the Hudson. Its clean, good- $19), zucchini chips are greasy and advisory and tax solutions. looking setting, with many angles salty once, thin and perfect a second WINE MARKUP 140%-250% and windows on the river, accom- time, and insufficiently cooked or CREDIT CARDS MC, V modates 220 guests in 12,000 salted on a third. The last time, Unparalleled personal service. square feet, plus scores more alfres- grease puddles on the table under the RESERVATIONS Recommended co. It’s fun to sit there and watch the cone containing the flaccid chips. HOURS Mon.-Thurs., 5:30-10 water, with the occasional passing How many other ways does Half p.m., Fri., 5:30-11 p.m., Sat., That’s the bottom line. barge or mallard. Moon disappoint? Plenty. Chicken 5-11 p.m., Sun., 4-9 p.m. But the visual pleasure of Half wings are way too big and clunky to Moon is not enough to compensate find taste under its salty batter. Un- = Outstanding Visit us at Solutions.MKLLP.com = Excellent for all that is off-kilter. derseasoned gazpacho seems like no = Very good Start with forced valet parking, more than puréed cold tomato with = Good NEW YORK (NY) • MELVILLE (NY) • ROSELAND (NJ) • TINTON FALLS (NJ) • GREENWICH (CT) • GRAND CAYMAN (BWI) when many patrons would happily a shrimp in it, and is rejected. Lamb use the very substantial lot in front ribs are gamey, and their marinade

August 25, 2008 | Crain’s New York Business | 39 CN012305 8/15/08 4:10 PM Page 1

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