Brill Building in the Heart of New York
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PREMIUM OOH MEDIA BRILL BUILDING IN THE HEART OF NEW YORK foxpointmediaco.com THE MARKET: NEW YORK New York is the #1 DMA in the US Times Square draws 50 Million Visitors a Year -more than any other US attraction Mostly pedestrian traffic allowing for longer dwell time with media 340,000 pedestrians pass through Times Square on a typical day Global hot spot for New Year’s Eve celebrations and other events throughout the year #2 Most Instagrammed locations in the world THE LOCATION: THE BRILL BUILDING THE BRILL BUILDING The Brill Building (also known as Brill Building pop or the Brill Building Sound) is a subgenre of pop music originating from the Brill Building in New York City, where numerous teams of professional songwriters penned material for girl groups and teen idols in the early 1960s. The Brill Building is located just north of Times Square and further uptown from the historic musical Tin Pan Alley neighborhood. TIMES SQUARE: NEW YORK NEW JERSEY UPPER COLUMBUS CIRCLE CENTRAL PARK WEST SIDE UPPER EAST SIDE CENTRAL PARK HELL’S BROADWAY KITCHEN MUSEUM OF ART TIMES SQUARE 49 RADIO CITY MUSIC HALL GRAND CENTRAL th STREET MIDTOWN EMPIRE STATE BUILDING ROCKEFELLER CENTER MADISON TIMES SQUARE GARDEN SQUARE CHELSEA MANHATTAN BRYaNT PARK SOHO NYSE BATTERY PARK STATUE OF LIBERTY THE MEDIA: DIGITAL & STATIC LANDMARK MEDIA Combined static and digital media Positioned between Times Square and Central Park along Broadway 456,000 weekly impressions Unique digital display configuration Opportunity for one-of-a-kind creative executions Environment friendly to long dwell times & activation FOR RENDERING PURPOSES THE MEDIA: DIGITAL 2 3 4 5 1 6 6 DIMENSIONS: IMPRESSIONS: 5 1 4 456,000 H W H W 4 7’6” x 18’3” 11’0” x 15’11” FACING: 2 5 SOUTH & EAST 14’8”H x 19’6”W 12’3”H x 13’6”W ILLUMINATION: 3 3 6 24 HOURS 1 2 26’8”H x 14’8”W 8’8”H x 18’3”W SOUTH VIEW NEW YORK BRILL DIGITAL SPEC LOCATION: The Brill Building, 1619 Broadway, New York, NY 10019 2 1 4 5 3 PIXEL DIMENSIONS: 6 1 216H x 540W 4 324H x 468W DRAWING NOT TO SCALE 2 432H x 576W 5 360H x 396W 3 792H x 432W 6 252H x 540W ARTWORK/VIDEO REQUIREMENTS • All rendered artwork: (1.0)px @ 72 dpi • STATIC content format: .jpg (72dpi at 100% pixel dimension) • Color Mode: RGB • MOTION GRAPHIC content format: .mp4 (H.264 codec) SEND FILES TO: [email protected] WHY OUT OF HOME? OOH is immune to being skipped, blocked or turned off. OOH remains a mass reach medium, reaching at least half of consumers in most markets and as much as 90% in some. OOH audience measurement continues to improve. OOH media continues to advance with digital displays encouraging direct engagement and interaction. OOH allows advertisers to execute unique campaigns that stay top of mind with consumers. WE GET YOUR POINT ACROSS 833-4-OUTDOOR [email protected] foxpointmediaco.com.