Our services for authors
The freedom of self- publishing combined with active marketing as well as the service and product quality of a publishing house
The modern Concept of Publishing AS THE AUTHOR OF A BOOK, DO YOU WANT TO …
... keep your creative freedom and ... e njoy the legal independence of self-publishing, ... p ublish a professional book which is actively marketed, … a nd yet receive the same personal and individual support as from a traditional publishing house?
Self- Publishing
Creative freedom High royalties Quick publication No legal binding
tredition
with its modern innovative publishing concept combines the best of both worlds
Publishing house Active book marketing Focus on quality Strong and effective distribution both locally and worldwide www.tredition.com Personal support tredition: Dear author, What distinguishes us Here at tredition, we provide comprehensive assistance in publish- Each book has its market ing your book. tredition offers you the chance to enjoy all the ad- vantages of self-publishing, whilst you benefit from the service and Based on this premise, we have product quality rendered by a publishing house. been offering our services to We allow you, the author, to make your own decisions in relation to authors and companies since 2006. the design and content of your book, determine your royalty and We strive to open the market for grant us non-exclusive distribution rights which can be terminated every book. Complete satisfaction at any time. We combine this with our unique active marketing for from our customers is a priority. each book and the service and product quality of a traditional pub- lishing house. Utmost satisfaction of Quality does not only mean excellent support and assistance our customers from initial contact through to publication, but also a thorough Thousands of authors put their trust check for any possible flaws, availability of a professional cover de- in our services. Surveys undertaken signing tool and automated online typesetting. We produce your have shown that 99.6% of authors book in a premium-quality printed version and ensure a technical- are satisfied with our service. ly sound conversion of your document into an eBook. All titles are available in both local bookstores, major retailers, wholesalers and Innovation online shops worldwide. We offer all services needed to pave the way for your book tredition’s unique publishing to become a success. Since 2006, we have published more than concept offers numerous 40,000 books as paperback, hardcover editions and eBooks. innovations for authors, such as the opportunity to publish three output formats (paperback, hardcover, Yours sincerely, eBook) with just one click or our automated online typesetting tool. Sandra Latusseck and Soenke Schulz Founders and Managing Directors of tredition Independence
tredition is an independent compa- ny managed by its owners. We do not belong to a large media group. We demonstrate to new authors the satisfaction of our customers and our innovative capacity, rather than spending big advertising budgets.
EDITORIAL 3 OUR KEY SUCCESS FACTORS
3 books with 1 click High royalties Thanks to our unique universal publishing As the author, you set the sales price of your tool, one click is all it takes to publish your book and determine the royalty percentage per book in paperback, hardcover edition and sold copy of your book. eBook simultaneously. With tredition, authors can obtain royalty rates of up to 75% of the sale price.
Unique cover designing tool Available in bookstores everywhere In just a few steps, you can create a profes- sional cover for your book with our innovative Books published with tredition are available at all cover designing tool. This is a unique tool in brick & mortar book stores and online retailers. the market and sets no limits to your creativity. Your book is distributed via the world’s leading wholesalers such as Ingram, Bak- er & Taylor or Gardners. Our printed Automated typesetting books are available in more than 60 coun- Simply upload your manuscript and choose the tries and eBooks are available worldwide. trim size and design style for the interior of your book. In just a few minutes, you will receive a book Marketing for every book with perfect typesetting and appealing style. Of course, you may edit it further as you wish. From writing and distributing a press release to listing the most important catalogues such as Edelweiss and social media marketing: Non-exclusivity/ Keeping your rights Every book published with tredition is actively When publishing with tredition, we place no re- marketed to ensure that readers, bookstores strictions and you keep all rights of your book. and journalists are made aware of its publication You are under no obligation to grant us exclu- as soon as possible.. sive rights nor are you committed to us for a long period of time. This means that you may Individual support for authors publish your book with other publishing ser- vice providers or publishing houses at any time. When publishing a book, it is especially import- ant to us that the steps are simple, our system is user-friendly and our service is first class. Our publishing experts are available via telephone or e-mail, free from any obligation on your part.
4 OUR KEY SUCCESS FACTORS ONLY A FEW STEPS TO PUBLISHING
Submitting your book You can create the cover of your book with just a few clicks, either by us- ing one of our many professional templates or by uploading your own cover design. You can then upload the interior of your book and have the typesetting done by our unique online typesetting tool or, simply pro- vide your finished PDF.
Our ISBN for your book We provide a free ISBN for each output format of your book (paperback, hardcover, eBook).
Quality review by tredition Quality is in the interest of our authors, their readers and all book re- tailers. It is also of upmost importance to us, therefore, we check every book and give you, if required, valuable hints for improvement.
Distribution via local bookstores and online shops After only three days, your book will become available to readers at local bookstores, Amazon and a thousand other online shops. All books can be purchased as an eBook and/or printed edition in more than 60 countries..
Marketing for each book The more readers hear or read about a book, the more its visibility and sales target is expanded, reaching an even higher sales market. tredition therefore provides marketing for every book published, with a bundle of promotional activities and these are free from any additional charges. We do this because we know that books sell better with our marketing mix and, after all, we profit from every book sold.
ONLY A FEW STEPS TO PUBLISHING 5 AUTOMATED TYPESETTING
The structure of the block of your book, i.e. the interior, usually fol- lows certain standards the readers are familiar with. No matter how you have written your book, we have several tools that will help you during the publishing process to easily and quickly turn your manu- script into a correctly set book.
You can select whether you &&would prefer us to create the interior (book block) online or &&would like to use a PDF document you have produced.
Our online typesetting tool helps you to easily convert your manu- script into a printable, properly typeset book and eBook. This also applies to the conversion of an ePUB (eBook) into a printable book. So, if your book has only been available as an eBook so far, in just a few steps you can publish it as a printed edition, enabling you to reach out to the largest possible group of readers.
Format of your manuscript Processing Publication
Word document Easily create your interior Printable book (PDF) (book block) online • Paperback • Formatting interior • Hardcover PDF document • Typesetting interior • Word document for eBook ePUB document download and further • ePUB editing • Mobi Other text formats
6 AUTOMATED TYPESETTING TYPESETTING BY YOURSELF
Typesetting If you prefer your own typesetting rather than an automated one, you have two options. The first is to download one of our design templates and format your text file according to the specifications given for the template. Here, we have already set up a structure and all you have to do is insert your content. Or, secondly you can design the interior of your book entirely by yourself, based upon the specifications for the structure of the book (available in our “Downloads”).
Colored pages You can choose if you want your book to be black & white or in full color. Printing in full color is more expensive than black & white. Color pages may contain a bleed (trimming edge).
Copyright page Each book must contain a copyright page (also called imprint) providing obligatory information about the book. This information is already included in our interior templates. You can find an example copyright page on our website. As you can automatically publish your book in three different output formats (paperback, hardcover and eBook), we recommend that all three related ISBNs be specified on the copyright page.
TYPESETTING BY YOURSELF 7 PROFESSIONAL COVER DESIGN
Design template or your own book cover? The choice is yours! We have numerous book cover templates in different styles at your disposal. You can select from various designs and adapt them to suit your individual wishes, e.g. by adding your own picture or by changing the colors and elements. A large selection of fonts are also available. Alternatively, tredition gives you the opportunity to upload your own personally designed book cover.
8 PROFESSIONAL COVER DESIGN The trim size of your book – again the choice is yours! By default, five book formats are available when using one of our cov- er templates. Should you design your own cover, you can choose any size between 4.72” × 7.48” and 8.27” × 11.69”.
• 5” × 8” • 5.5” × 8.5” • 6” × 9” • 7” × 10” • 8” × 10” • individual trim size
Experts at your disposal We do not offer editing or illustration services. We only recommend trustworthy freelancers to you. The reason for that is simple. We want you to have complete freedom to choose with whom you want to work with. So therefore you do not need to “take it or leave it” as some self-publishing companies do. The experts we recommend have excel- lent credentials and some have supported hundreds of our authors.
PROFESSIONAL COVER DESIGN 9 MARKETING FOR YOUR BOOK
We strive to let your book stand out from the crowd and to draw attention from as many readers as possible. We promote every book actively to ensure that readers, retailers, and journalists are aware of its publication as soon as possible. Above all, excellent public relations is a significant part of a book’s success. These are our strategies to ensure readers become aware of your book.
Public relation for every book Book marketing for specialist, reference and teaching books We write and distribute a professional press release for every book and circulate it via hundreds of news Specialist, reference and teaching books as well as portals, news tickers, and other selected media academic papers are listed with the relevant infor- outlets. mation service providers, who in turn inform thou- sands of libraries, research institutes, businesses and authorities about the publication of your book. They Social media marketing receive purchase suggestions in which our books We post every book on our social media channels are presented in detail. where we have an ever growing fan base of poten- tial readers. Tips for self-marketing Help us to make your book a success and support distribution with your own marketing strategies Video book trailer templates because nobody knows your target readers better We provide video templates to simply create your than you do! Use our tips on press relations, social own professional book trailer. You can post it media strategies, writing contests, readings, and directly on your free author website or on YouTube much more. They are updated frequently and and other websites. membership is not required.
These are our strategies to make readers become aware of your book.
10 MARKETING FOR YOUR BOOK Free reviewer’s copies Blog We regularly present selected authors and books in Journalists, bloggers and press journalists with the our blog. Articles contain interviews with the author intention to review your book in their media, receive and book reviews. reviewer’s copies at tredition’s expense.
Book of the Month Publisher’s preview Edelweiss+ Every four weeks, our team chooses the “Book of We list every tredition published book on Edelweiss the Month”. The special marketing strategies for this – a digital catalogue with an interface with booksell- book include an appearance on our homepage and ers to ensure daily updates. advertising in our shop. Additionally, readers are in- formed about the “Book of the Month” within social Search engine optimization media, in our blog and in our monthly newsletter. We publish books from many genres. It is vital for the success of each book, that readers can discover Publication in book communities them in every possible way. Our marketing strategies Each newly published book is listed in the major involve search engine optimization. As a result, only book and literature communities such as goodreads. a few weeks after publication, hundreds of search Here, friends of literature gather information about engine results can be found referring to your book. new books.
MARKETING FOR YOUR BOOK 11 LOCAL AND WORLDWIDE DISTRIBUTION
Your book is available worldwide We want every book published through tredition to find as many readers as possible. Therefore, we ensure high discoverability and availability worldwide. All our books are listed in all catalogs relevant for the book market and retail sector, which are accessed by retailers, libraries, review- ers and many others, when searching for books.
&&Wholesalers Wholesalers are the most important source of supply for book stores. Therefore, all titles published through tredition are available at all relevant wholesalers, e.g. Ingram, Baker & Taylor, Gardners.
&&Bookstores Once we have published your book, it is immediately available at all local bookstores, be they small independent retailers or large chain stores.
&&Edelweiss tredition is the only self-publishing company that enters all books in the Edelweiss catalogue. The vast majority of book industry professionals (retailers, reviewers, librarians) use Edelweiss for discovering and ordering books.
&&Online bookshops The books published through tredition are available from online bookshops as printed books and as eBooks.
&&Libraries and full-text search We publish your book in all major research data bases to make it available for as many readers as possible.
12 LOCAL AND WORLDWIDE DISTRIBUTION International availability ... Each title published through tredition is distributed internationally. To achieve availability through as many channels as possible, we constantly seek and gain new distribution partners.
... is a bonus for your book! Don’t underestimate the potential for your book overseas. Other En- glish speaking countries including New Zealand, Australia, South Afri- ca, to name a few, will have demand for your book. English is the number one language spoken worldwide and English books are always in demand. Our international distribution will en- sure that your book is available in more than 60 countries, both as pa- perback or hardcover edition and as an eBook.
e-Book distribution Publishing eBooks successfully calls for eBook formats compatible with all e-Readers, a flawless eBook file and worldwide availability. We convert your manuscript into an eBook in the current formats (epub, mobi). Our eBooks are distributed through a growing number of well- known eBook platforms, e.g. Amazon Kindle, Apple iBook, Google Books, Barnes & Noble Nook and many more.
LOCAL AND WORLDWIDE DISTRIBUTION 13 CONDITIONS AND ROYALTIES
How much does it cost?
You can choose between two options. Either… … or Option 1: You purchase 50 or more author’s copies upon publication. With this option, no further fees apply. 50 author’s $299.00 Option 2: If you purchase less than 50 author’s copies, copies there is a one-time payment of $299.00.
Publishing Marketing Paperback Author sets sales price Hardcover Amazon Look Inside eBook Google Preview Digital Formatting, epub conversion Barnes & Noble Read Instantly (PDF to ePUB and mobi) Social media marketing 3 with 1 click: Paperback, Hardcover and only at Writing of press release and e-Book in one publication tredition distribution to news sites Standard or custom trim size only at Edelweiss catalogue listing One-2-One author support tredition (telephone, e-mail) Book video trailer ISBN from tredition Free review copies Online Cover designer Author website only at Online typesetting tredition Sales & Distribution only at Color inserts tredition Global Distribution Access to 39,000 Retailers and Libraries Review with improvement tips only at (if necessary) prior to publication tredition Distribution Access to 80+ Online Retailers Author volume discounts Royalties Daily sales reports Monthly payout
Following more than 40,000 publications, we have Should you need additional design services (cover design discovered that this is the best self-publishing offer. We do or illustration) we are happy to refer you to a team of great not offer any additional services or any useless marketing designers. promotions. This has proven to be the most effective However, there are hundreds of great designers at various marketing and distribution mix. There is nothing else you price ranges out there. Find the one that best suits your need to maximize sales and exposure. needs.
14 CONDITIONS AND ROYALTIES How much do I earn? tredition gives authors the opportunity to offer their book at the most favorable price whilst earning appealing royalties.
Retail Our online shop e-Book 40 %* 75 % Paperback Determined by author Determined by author Hardcover Determined by author Determined by author
*equals approx. 70 % of the net proceeds
How do I calculate my royalties? Your royalty amount depends on the book specification and the trim size as well as the sales price set by you. Check your individual royalty for your book in our royalty calculator
Sales price set by author – trade discount for bookshops – print and distribution costs = royalty
Daily update of your royalty account The royalty accounts of our authors are updated on a daily basis. So you can view your accumulated royalties as well as the number of copies sold in our online shop or delivered to retailers. Any credit balances of your royalty accounts are transferred monthly.
Actual royalties Please note that we specify exact amounts or per- centages of the net selling price. We believe this to be the most fair and transparent way of representing these figures. Other service providers may apply a different basis, e.g. the net proceeds or the publisher mar- gin. This makes royalties seem higher but the actual figures are in fact lower.
CONDITIONS AND ROYALTIES 15 QUESTIONS AND ANSWERS
Who can publish Anyone can publish a book with tredition, provided that you have the copyright a book with or the right to publish the content and, the content is not owned by a different tredition? publisher. Books promoting violence or containing discriminatory, pornograph- ic or any other illegal content will not be accepted for publication.
You will find detailed instructions for designing a proper book interior in the download How do I as the section of our website. We do encourage you to use our Word templates. Alternative- author prepare ly, you can upload your manuscript and have your book converted into a profession- a manuscript for al book by our automated typesetting tool. publication?
The quality of a book is in the eye of the beholder. Poe and Pilcher are placed almost How is the next to each other in the book store and both are bought. We therefore do not judge quality of the content but we do check each book for its linguistic quality, layout and spelling. After books assured? this check, we may give the author ideas for improvement, if needed, ensuring the author is happy with high quality work, yet still having the opportunity to make final adjustments for successful marketing.
As soon as we have published your book, your contract will be sent to you by When is e-mail. We do not require a signed copy. Of course, you can view our contract on- a contract line in advance. The contract duration is undetermined but has a minimum time closed and period of one year. After one year, both parties may cancel the contract with 30 what is its days’ notice until the end of a calendar month. duration?
16 QUESTIONS AND ANSWERS Can I also self- Yes, as tredition does not require the exclusive publication right for your book, publish my book you may publish your book via different channels at any time, however, the ISBN elsewhere? assigned by tredition may not be used for other publications.
We start every publication with so-called print-on-demand (POD). This means What is the print that a book is not printed until ordered. If a title is selling well, wholesalers put run of my book? copies on stock to enable overnight deliveries. This modern publishing system minimizes the risk for all parties.
Can I send you We exclusively publish books uploaded via our our website. Please note that we my manuscript cannot process any books submitted to us by e-mail or regular mail. for revision?
It takes many steps until a printed book finds its way to a reader. Several parties Why is my are involved in this process and their work must be paid for: royalty share of &&print company (printing, dispatch to distribution centers) the retail price &&wholesalers (shipping, storing, handling) comparatively &&retail (delivery to bookshops, sale to consumers) small? &&publishers (publication, listing, marketing, distribution) Retail and wholesale alone retain approx. 55% of the net sales price as profit. The remaining balance has to cover the payments to all other partners and the royalty. If you wish to receive a higher royalty, the retail price of your book must also increase. You can calculate your royalty based on any price with the help of our calculator.
QUESTIONS AND ANSWERS 17 BACKGROUND INFORMATION
Self-Publishing – Making sure that your book is available a dynamic business through every possible channel Up to ten thousand unsolicited manuscripts It is not just a matter of having an ISBN, but pre- are submitted to a traditional publishing house dominantly having strong distribution to make sure per annum. Almost none of them are eventually that your book is available across the entire mar- published. As new distribution channels and ket. In order to check the availability of books from a options of publication make it increasingly simple self-publishing service provider, you can go to book- to publish a book on your own or with the help stores and online bookshops and look for books of a service provider, more and more authors are published by said service provider. You will be sur- opting for self-publishing. Today, almost 40% of prised how bad the availability is with some of the all printed new publications are self-published larger service providers. titles and this figure is increasing all the time. It is becoming increasingly important for an author Bookstores and Amazon to stand out from the masses with high quality in terms of content and design, as well as sound When publishing with tredition, your books marketing and promotion of the book. will be available from all relevant wholesalers (Ingram, Baker & Taylor, Gardner). This is very important as it enables bookstores to obtain the Relevance of e-Books books through their familiar channels without having It is a common mistake to reduce self-publishing to to order them separately from the publishing house. the publication of e-Books. There are readers who You can check whether our competitors offer this only buy paper books. Some only buy hardcover too. Pay attention to whether a book is available books with no expense spared. from Amazon directly or only at the Marketplace Should you intend to publish your book as an eBook where buyers must be willing to pay for shipment. only and not as a paperback and hardcover edition, tredition books are directly available from Amazon you will miss out 80–90% (depending on genre) of and are usually on stock. your potential turnover and royalties. Extremely low prices in the e-Book segment along with a constant rise in the number of titles has led to a continuous decline in profits for individual titles. A good reason to publish a book not only as an eBook!!
18 BACKGROUND INFORMATION HOW AUTHORS EVALUATE TREDITION
I am very pleased with tredition. Es- pecially the comprehensive inst- Brilliant publisher! Always hel- ructions, formulated with a wink pful to the authors!
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E of an eye and the quick responses & Joergen Bracker r o l G u ri an were very satisfactory. & Siri Lindberg
Thank you for the remarkable adver- After listening to a lecture by the tisement provided by your marke- CEO Soenke Schulz at the Frank- ting department. I was fascina- furt Book Fair, my decision to pu- ted by the great support and fast blish my book with tredition was
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P e communication. instantly made. t e r B e r & & g Celeste Ealain Tanja Schumann er
I was able to keep my story exactly as Fantastic support! I feel very com- I wrote it, true and authentic. The fortable with tredition! Thank layout was created according to you! The style sheet by the way my wishes. All questions were gi- is great! ven an open ear. The result arri- & Michael Paul ved by post today. Absolute profes- sionalism from trediton I must say. & Selma Nentwig
All open questions were instantly A friendly, competent and an espe- answered for my first publication cially patient team who are availa- and I received incredible support ble at all times to answer ques-
© regarding my promotional activi- tions and give information
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o b e ties. - before, during and after publi- r t
Ja n i sz & e Pivo Deinert cation. ws ky & Ricarda Berlin
You can find many more valuations by authors at www.tredition.com or www.tredition.co.uk
AUTHORS EVALUATIONS 19 Sandra Latußeck und Soenke Schulz, Founders and Managing Directors
The two Managing Directors of tredition founded the company in 2006 and have been developing the innovative publishing concept ever since. “It is our aim to offer the best and most fair possibilities for authors to publish their books. The satisfaction of our authors and business customers shows that we have reached this target. Only 0.4% of our contracts are terminated; as a result, our customer satisfaction is close to 100%. We take this is a compliment and as an incentive to strive to become even better.”
Anna Fleck, Nadine Otto, Jeanette Hoffmann, Operating Business Manager, Book Marketing and Manager Corporate Manager TREDITION CLASSICS Communications
This business segment operated by Professional marketing for every All activities regarding press and Anna Fleck manages the whole pro- book is managed by Nadine Otto public relations for tredition are co- cess of book publishing from audi- who designs and implements indi- ordinated by Jeanette Hoffmann. ting submitted books and author vidual marketing measures. Fur- She is the contact for public and assistance, through to coordination thermore, she coordinates and trade media. with the publisher and liaison with manages our series of TREDITION business partners. CLASSICS.
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