BON IVER FOR EMMA, FOREVER AGO

Bon Iver’s debut full-length For Emma, Forever Ago has been making major waves in critics circles based on Flume the strength of an early artist-pressed advance cd and a couple awe-inspiring sets at CMJ in October 2007. Lump Sum The New York Times called it “irresistible” and Pitchfork stamped its early review of the album with a Skinny Love Recommended tag. For those of you hiding away in a cabin of your own, it’s time that you hear the story, and more importantly, the music. The Wolves (Act I and II) Blindsided Bon Iver (pronounced: bohn eevair; French for “good winter” and spelled wrong on purpose) is a greeting, a Creature Fear celebration and a sentiment. It is a new statement of an artist moving on and establishing the groundwork Team for a lasting career. For Emma, Forever Ago is the debut of this lineage of songs. As a whole, the record is For Emma entirely cohesive throughout and remains centered around a particular aesthetic, prompted by the time and place for which it was recorded. Justin Vernon, the primary force behind Bon Iver, seems to have tested his re: stacks boundaries to the maximum, and in doing so has managed to break free from any pre-cursing or finished forms.

It wasn’t planned. The goal was to hibernate. Vernon moved to a remote cabin in the woods of Northwestern Wisconsin at the onset of winter. He lived there alone for three months, filling his days with wood splitting and other chores around the land. This solitary time slowly began feeding a bold, uninhibited new musical focus. The days slowly evolved into nights filled with twelve-hour recording blocks, breaking only for trips on the tractor into the pines to saw and haul firewood, or for frozen sunrises high up a deer stand. All of his personal trouble, lack of perspective, heartache, longing, love, loss and guilt that had been stock piled over the course of the past six years, was suddenly purged into the form of song.

CATALOG #: JAG115 RELEASE DATE: FEBRUARY 19, 2008 FORMAT: CD/LP (VINYL NON-RETURNABLE) CD BOX LOT: 25 UNITS LP BOX LOT: 25 UNITS GENRE: AVANT FOLK/INDIE ROCK KEY MARKETS: NEW YORK, CHICAGO, LOS ANGELES, MINNEAPOLIS, MADISON, BOSTON, PORTLAND, 1. The press has already raved about this record. The New York Times called it “irresistible” and it SEATTLE was given a Recommended rating by Pitchfork.

CD UPC: 656605211527 2. Extensive US and European tours in support of the album are in the works for the Spring. 3. He has been the #1 artist (most views & plays) on Virb.com from mid-September to mid- November 2007. 6 56605 21152 7 4. Radio by the Planetary Group. LP UPC: 656605211510 5. In-store and in-studio appearance availability.

6 56605 21151 0 6. Recommended for fans of Iron & Wine, M. Ward and Elliot Smith.

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