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Augmented/Virtual Reality Next Big Thing of Digital Environment Augmented/Virtual Reality Next Big Thing of Digital Environment November 2017 Introduction Virtual Reality (VR) creates a digital In recent times, VR and AR are coming Advent of 4G and high speed data environment that replaces the user’s together to impact business and communications have become key real-world environment. VR is primarily enterprise together. VR and AR are drivers for adoption of VR/ AR. Growing used in gaming and entertainment reshaping marketing in domains ranging demand for VR gear among smartphone applications. from real estate and automotive to users, advent of entry-level VR headsets consumer goods and retail. in the market and marketing push Augmented Reality (AR) overlays by smartphone manufacturers have digitally-created content into the user’s Implicit learning and development is one boosted the VR market across the globe. real-world environment for instance, of the domains where AR and VR enabled projecting sales and inventory data onto products and services are expected products on store shelves to gain traction. Other industries that will experience traction in this space Mixed reality (MR) is a blend of VR and are Aerospace, Oil and Gas, Heavy AR creating an environment in which machinery where on-the-job training digital and physical objects can interact. is conventionally difficult or dangerous For example, MR will allow marketers to but can be transformed to an easier put virtual products in consumers’ hands version through virtual and augmented and gauge their responses. reality solutions. The Extended Reality Spectrum Augmented Reality Mixed Reality Virtual Reality Examples: Pokemon Early examples: Examples: Oculus Rift, Go, smart glasses, Microsoft HoloLens, HTC Vive, Sony PlayStation head mounted holograms VR, Google DayDream, display (HMD) Samsung GearVR Source: Forrester Key Drivers for Digital Reality Drivers for Digital Reality Virtual Reality Mobile Edge Computing Software Define Networking Augmented Reality Higher Processing Speed Mixed Reality 24X7 Mobile Connectivity Customer Controlled Media Consumption and Production Natural Language Processing Artificial Intelligence Rise of profitable AR/VR developer ecosystem Machine Vision Source: Industry Reports Despite promising outlook of virtual and thought leadership and trainings can augmented reality, the initial adoption prove useful for making the big shift rate in developing nations, like India, is towards adoption. However, interest in expected to be low due to lack of content VR and AR has increased among people CES 2016 and awareness among users. However, over the last few years. HTC Vive Launch Pokemon Go Launch 100 75 50 25 0 Oct 30, 2011 Jul 21, 2013 Apr 12, 2015 Oct 22, 2016 Web Searches for "Virtual Reality" Web Searches for "Augmented Reality" Source: Google Trends Use Cases of Digital Reality Government can make use of VR and AR machine, which is difficult for humans products and services for customs and to enter into. AR/VR could witness high border protection by making it easier to utilization in Edutech domain. It could simulate scenarios for virtual training. be of immense help by employing Similarly, VR based training can be virtual teaching, digital learning and leveraged for disaster preparedness. development methods in schools and colleges. Remote assistance can be coupled with augmented reality for maintenance of oilrigs, aircraft, pipelines and any such Few use-cases of digital reality across various domains Healthcare Aerospace Government E&R Retail Manufacturing Services Connected Worker AR Knowledge on Customs and Augmented Product Catalog AR SOP Guide – AR solutions Demand – Hands- Border Protection Reality/ Virtual with AR – Displays and Instructor to be used for free augmented – AR enabled Reality based interactive – Digitizing pre-operation reality solution interactive training training program features when standard operating activities (training, to provide makes it possible the customer procedures, along surgical planning, on-demand for agents to scans the display with computer decision-making) access and share simulate scenarios icon found in the vision, gesture knowledge with where trainees can product catalog inputs, and voice VR for PTSD – VR is various employees see and interact using an app commands are being used to help with virtual used to create soldiers with post- See-What-I-See environments AR based Digital the solution. traumatic stress – Hands-free catalog – Through Operators receive disorder (PTSD) by Remote Assistance Augmented the use of AR, 3D modeled step- using VR warfare allows engineering Emergency smartphone by-step instructions, simulations to experts to provide Management – users can scan automated task help veterans deal see-what-I-see Uses 3D mapping the catalog and guidance, and visual with instances that assistance for of surrounding open additional assistance on smart might be triggers aircraft inspection environment information about glasses and tablets. to behavior and issue and wayfinding the product that could be resolution capabilities, destructive to such as virtual themselves and compasses, others showing target location etc. Source: Industry Reports, News Articles Tools and Technologies Digital reality covers a wide spectrum from on the basis of requirements and whether passive 360-degree photos to complete those are met by the functionalities 3D immersive worlds. To develop offered by tools/technologies. Few tools such applications various tools and and technologies are listed below to technologies need to be considered. The highlight various facets involved in digital tools and technologies must be identified reality projects. List of technologies and vendors Category Example Vendors Game Engines/ Dev Platforms • Unity Technolgoies • Unreal Engine Haptic Feedback • AxonVR • Ultrahaptics Motion Tracking • OptiTrack • Noitom Simultaneous Location and Mapping (SLAM) • Eonite • Stereolabs Eye Tracking • SensoMotoric Instruments • Pupil Labs Cameras and Capture Devices • Nokia OZO • Vuze Spatial Audio • Dolby Atmos • Mint Muse Content Development/ Post Production Software • Mettle • Kolor Stitching Software • Mistika VR • Orah Version Control • Plastic SCM • Mercurial VR/AR Analytics • Cognitive VR • Aldin Dynamics Source: Company Websites Conclusive Remarks Digital reality is likely to have multiple Across domains, AR/VR is changing how applications, both consumer and products and services are developed enterprise, in the longer term. Investments and delivered, which is transforming into in the VR and AR segment are growing, increased productivity and operational consumers are showing interest, and efficiencies. It has the potential to become industry leaders recognize these areas the foundation of next-gen computing. as a potential opportunity for growth. Contacts PN Sudarshan Abhishek V Gunjan Gupta Partner, FA Partner, Consulting Director, Consulting [email protected] [email protected] [email protected] You might also like Artificial Intelligence: Why businesses need to pay Blockchain: Cyber Security: The Internet of Things: attention to artificial intelligence? A revolutionary change or not? Are digital doors still open? Revolution in the making November 2017 November 2017 November 2017 November 2017 Artificial Intelligence: Blockchain: Cyber Security: The Internet of Things: Why businesses need to pay A revolutionary change or not? Are digital doors still open? Revolution in the making attention to artificial intelligence? Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee (“DTTL”), its network of member firms, and their related entities. DTTL and each of its member firms are legally separate and independent entities. DTTL (also referred to as “Deloitte Global”) does not provide services to clients. Please see www.deloitte.com/about for a more detailed description of DTTL and its member firms. This material is prepared by Deloitte Touche Tohmatsu India LLP (DTTILLP). This material (including any information contained in it) is intended to provide general information on a particular subject(s) and is not an exhaustive treatment of such subject(s) or a substitute to obtaining professional services or advice. This material may contain information sourced from publicly available information or other third party sources. DTTILLP does not independently verify any such sources and is not responsible for any loss whatsoever caused due to reliance placed on information sourced from such sources. None of DTTILLP, Deloitte Touche Tohmatsu Limited, its member firms, or their related entities (collectively, the “Deloitte Network”) is, by means of this material, rendering any kind of investment, legal or other professional advice or services. You should seek specific advice of the relevant professional(s) for these kind of services. This material or information is not intended to be relied upon as the sole basis for any decision which may affect you or your business. 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