Web Tracking: Mechanisms, Implications, and Defenses Tomasz Bujlow, Member, IEEE, Valentín Carela-Español, Josep Solé-Pareta, and Pere Barlet-Ros
ARXIV.ORG DIGITAL LIBRARY 1 Web Tracking: Mechanisms, Implications, and Defenses Tomasz Bujlow, Member, IEEE, Valentín Carela-Español, Josep Solé-Pareta, and Pere Barlet-Ros Abstract—This articles surveys the existing literature on the of ads [1], [2], price discrimination [3], [4], assessing our methods currently used by web services to track the user online as health and mental condition [5], [6], or assessing financial well as their purposes, implications, and possible user’s defenses. credibility [7]–[9]. Apart from that, the data can be accessed A significant majority of reviewed articles and web resources are from years 2012 – 2014. Privacy seems to be the Achilles’ by government agencies and identity thieves. Some affiliate heel of today’s web. Web services make continuous efforts to programs (e.g., pay-per-sale [10]) require tracking to follow obtain as much information as they can about the things we the user from the website where the advertisement is placed search, the sites we visit, the people with who we contact, to the website where the actual purchase is made [11]. and the products we buy. Tracking is usually performed for Personal information in the web can be voluntarily given commercial purposes. We present 5 main groups of methods used for user tracking, which are based on sessions, client by the user (e.g., by filling web forms) or it can be collected storage, client cache, fingerprinting, or yet other approaches. indirectly without their knowledge through the analysis of the A special focus is placed on mechanisms that use web caches, IP headers, HTTP requests, queries in search engines, or even operational caches, and fingerprinting, as they are usually very by using JavaScript and Flash programs embedded in web rich in terms of using various creative methodologies.
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