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D2n2 Visitor Accommodation Strategy

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D2n2 Visitor Accommodation Strategy D2N2 VISITOR ACCOMMODATION STRATEGY Report of Key Findings Prepared for: D2N2 Visitor Economy Advisory Group June 2017 D2N2 Visitor Accommodation Strategy – Report of Key Findings ________________________________________________________________________________________ CONTENTS 1. INTRODUCTION ................................................................................ 1 1.1 Background to the Study ............................................................................................................. 1 1.2 Study Objectives ............................................................................................................................ 1 1.3 Study Coverage............................................................................................................................. 2 1.4 Methodology .................................................................................................................................. 3 1.5 Reporting Structure ....................................................................................................................... 5 2. THE CURRENT VISITOR ACCOMMODATION OFFER ........................ 6 2.1 The Current Visitor Accommodation Supply ............................................................................ 6 2.2 Quality Issues & Gaps in Supply ................................................................................................ 11 2.3. Recent Changes in Accommodation Supply ....................................................................... 13 3. NATIONAL VISITOR ACCOMMODATION DEVELOPMENT TRENDS 17 3.1. National Trends That Have Been Picked Up in the D2N2 Area........................................... 17 3.2. Trends That Have Not So Far Developed in the D2N2 Area ................................................ 19 4. CURRENT ACCOMMODATION PERFORMANCE & MARKETS ........ 21 4.1 Current Visitor Accommodation Performance ..................................................................... 21 4.2 Markets .......................................................................................................................................... 28 5. POTENTIAL FUTURE GROWTH IN ACCOMMODATION DEMAND .. 33 5.1. The Strategic Context ................................................................................................................. 33 5.2. Key Drivers of Growth in Accommodation Demand ........................................................... 37 5.3. National Tourism Market Forecasts, Trends & Influences ..................................................... 42 6. INTEREST IN VISITOR ACCOMMODATION DEVELOPMENT ........... 44 6.1. Visitor Accommodation Development Proposals................................................................. 44 6.2. Visitor Accommodation Developer Interest .......................................................................... 50 6.3. Visitor Accommodation Development Sites .......................................................................... 58 7. BARRIERS & CHALLENGES .............................................................. 65 7.1. Introduction .................................................................................................................................. 65 7.2. Market Barriers .............................................................................................................................. 66 7.3. Planning Barriers ........................................................................................................................... 66 7.4. Funding for Hotel & Visitor Accommodation Development ............................................... 71 7.5. Site Availability & Deliverability ................................................................................................. 72 8. VISITOR ACCOMMODATION DEVELOPMENT OPPORTUNITIES .... 74 8.1 The Evidence ................................................................................................................................ 74 8.2 Development of Existing Visitor Accommodation Businesses ............................................. 76 8.3 Opportunities for New Visitor Accommodation Development .......................................... 79 9. PRIORITIES FOR PUBLIC SECTOR INTERVENTION ........................... 89 9.1 Rationale ....................................................................................................................................... 89 9.2 Priorities for Public Sector Intervention .................................................................................... 90 9.3 Implementation ........................................................................................................................ 101 9.4 Concluding Thoughts ............................................................................................................... 101 Hotel Solutions June 2017 D2N2 Visitor Accommodation Strategy – Report of Key Findings ________________________________________________________________________________________ APPENDICES (separate document) 1. Glossary of Definitions – Visitor Accommodation 2. NPPG Tourism Planning Guidance (March 2014) 3. D2N2 Visitor Accommodation Supply Review 4. D2N2 Changes in Visitor Accommodation Supply 5. Survey of Small Visitor Accommodation Businesses – Survey Results - Derbyshire 6. Survey of Small Visitor Accommodation Businesses - Survey Results-Nottinghamshire 7. Survey of Larger Visitor Accommodation Businesses – Key Findings 8. D2N2 Key Drivers of Growth in Demand for Hotel and Visitor Accommodation 9. National Tourism Forecasts, Market Trends & Influences 10. D2N2 Visitor Accommodation Proposals & Sites 11. D2N2 – Significant Hotel & Visitor Accommodation Development Projects 12. National Accommodation Development Trends 13. Public Sector Funding of Hotel Development Schemes in the UK Lynn Thomason Andrew Keeling Hotel Solutions Hotel Solutions Deleanor House Mill Field House High Street Mill Fields Coleby Bassingham Lincoln Lincoln LN5 0AG LN5 9NP t. 01522 811255 t. 01522 789702 e. [email protected] e. [email protected] Hotel Solutions June 2017 D2N2 Visitor Accommodation Strategy – Report of Key Findings ____________________________________________________________________________________________ 1. INTRODUCTION 1.1 Background to the Study 1.1.1. The visitor economy plays a key role in the D2N2 economy, employing over 65,000 people and supporting hundreds of businesses. The Visitor Economy Review and Investment Study completed for D2N2 LEP in May 2014 identified a need for investment to increase and improve visitor accommodation provision across Derbyshire and Nottinghamshire as a key requirement for realising the growth potential of the D2N2 visitor economy. In order to encourage and support such investment, the D2N2 Visitor Economy Advisory Group (VEAG) has commissioned Hotel Solutions to produce a Visitor Accommodation Strategy for the D2N2 area. 1.2 Study Objectives 1.2.1. The study has two objectives: a) To provide a robust, evidence-based assessment of the future requirements and opportunities for investment in visitor accommodation provision across Derbyshire and Nottinghamshire in the short, medium and long-term, in terms of both improvements to existing accommodation businesses and new accommodation. b) To formulate a clear strategy and action plan for public sector intervention to support and accelerate visitor accommodation development across the two counties. Hotel Solutions 1 June 2017 D2N2 Visitor Accommodation Strategy – Report of Key Findings ____________________________________________________________________________________________ 1.2.2. Specific requirements set out in the brief include: • A review of current visitor accommodation provision across the D2N2 area; • An assessment of current accommodation business performance and market demand, including the inter-relationship between urban and rural locations; • An assessment of business that is currently being lost due to accommodation shortages; • An assessment of the potential for visitor accommodation development across the two counties; • Identification of key sites for accommodation development; • A strategy and action plan for public sector intervention to secure the necessary accommodation improvement and development. 1.3 Study Coverage 1.3.1. In terms of types of accommodation, the study covers the following: • Hotels; • Pub accommodation; • Restaurants with rooms; • Guest houses/B&Bs; • Holiday cottages; • Holiday lodges and holiday lodge parks; • Touring caravan and camping sites; • Camping pods; • Glamping; • Holiday parks; • Holiday villages; • Group and youth accommodation, including hostels, outdoor education centres, bunkhouse accommodation and camping barns; • Children's activity holiday centres; • Wedding venues with accommodation. 1.3.2. A glossary of visitor accommodation definitions is provided at Appendix 1. Hotel Solutions 2 June 2017 D2N2 Visitor Accommodation Strategy – Report of Key Findings ____________________________________________________________________________________________ 1.3.3. In terms of geography, the study covers all parts of Derbyshire and Nottinghamshire. Where possible findings are reported for more specific geographic locations in terms of Nottingham, Derby and key towns as locations for hotel development; the Peak District and Sherwood Forest, as key destinations for leisure visits; and the National Forest, as a developing leisure destination. 1.4 Methodology 1.4.1. This study has involved
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