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Attractions Management Issue 4 2012 Attractionswww.attractionsmanagement.com MFC(.H+)'() Attractionswww.attractionsmanagement.com MFC(.H+)'() Yas Waterworld Abu Dhabi 8;I@M@E>=FI:< GI<G8I<KF9<8D8Q<;#J8PJ =FI,'P<8IJ ><E<I8CD8E8><ID@B<FJN8C; Morgan’s Wonderland ?fnfe\dXeËjcfm\]fi_`j [Xl^_k\ic\[kfk_\nfic[ËjÔijk gXib]fig\fgc\n`k_jg\Z`Xce\\[j =LE=F:LJ K_\cXk\jk`ek_\d\gXibj# nXk\ii`[\j#kfli`e^\o_`Y`k`fej# dlck`d\[`XXe[k`Zb\k`e^ JIM BEAM J8DGC<K?<E<NM@J@KFI<OG<I@<E:< =I<J?;@D<EJ@FE?fnf]k\ej_flc[XkkiXZk`feji\]i\j_k_\`i*;f]]\i6 FEK?<:FM<I1;8E@<C:I8@>JK8IJ8JA8D<J9FE;@EJBP=8CC G?FKF1JFEPG@:KLI<J Read Attractions Management online: www.attractionsmanagement.com/digital follow us on twitter @attractionsmag K?<D<G8IBJsJ:@<E:<:<EKI<JsQFFJ8HL8I@LDJsDLJ<LDJ?<I@K8><sK<:?EFCF>Ps;<JK@E8K@FEJs<OGFJsN8K<IG8IBJsM@J@KFI8KKI8:K@FEJs>8CC<I@<Js<EK<IK8@ED<EK nWave Pictures presents Contact information : #### !"#$%%&&#%%'(#$)*$+,-./+,0$.1 NEW nWave Pictures presents Contact information : #### !"#$%%&&%%'(#$)*$+,-./+,0$.1 NEW nWave Pictures presents Contact information : #!"#$%&' ()*!+!+%%!,!,#$!+!+%%!!!-.*'/01213 NEW ATTRACTIONS MANAGEMENT EDITOR’S LETTER NATIONAL MONUMENTS COVER PHOTO: SONY PICTURES PHOTO: COVER ON THE COVER: new report published recently by the Monza and Bond, celebrating 50 years – see pages 7 & 20 Brianza Chamber of Commerce in Italy has gen- A erated millions of column inches of publicity and READER SERVICES web postings for its fi ndings, which reveal the economic SUBSCRIPTIONS value of famous European monuments and attractions. Denise Gildea +44 (0)1462 471930 The report – apparently designed to illustrate how Italy is CIRCULATION MANAGER failing to exploit its cultural gems – shows the Eiffel Tower Michael Emmerson +44 (0)1462 471932 is the clear winner of the title Most Valuable Landmark in Europe, apparently being worth %435bn (£343bn, EDITORIAL TEAM US$563bn) to the French economy. MANAGING EDITOR Criteria used in the valuations include a tourist index, Kathleen Whyman +44 (0)1462 471918 which took into account the economic value of the location, its fame, the fl ux of visi- EDITOR tors to the territory and monument and an economic attractiveness index, which Liz Terry +44 (0)1462 431385 looked at factors such as the number of jobs created and its export value. NEWSDESK Rome’s Colloseum and Sagrada Familia in Barcelona were a distant second Tom Walker +44 (0)1462 471917 and third at £72bn (%86.4bn, US$93bn) and £71bn (%85.2bn, US$91bn) respec- Aoife Dowling +44 (0)1462 471931 tively, followed by the Duomo Cathedral in Milan at £65bn (%78bn, US$84bn) and Martin Nash +44 (0)1462 471933 the Tower of London at £56bn (%67.2bn, US$86bn). Stonehenge was seventh at ADVERTISING TEAM £6.3bn (%7.5bn, US$8.1bn). Built in 1889, the Eiffel Tower is Europe’s most-visited monument, attracting almost eight million tourists a year to Paris. PUBLISHER Julie Badrick +44 (0)1462 471919 “As a global industry, we’re constantly agonising over how we can ADVERTISING SALES John Challinor +44 (0)1202 742968 lobby governments and stakeholders more effectively. Research which Jan Williams +44 (0)1462 471909 shows the economic impact of attractions would really help our cause” ATTRACTIONS RECRUITMENT Ben Barnard +44 (0)1462 471914 Regardless of whether the industry can buy into the research methods used in this ADVERTISING PRODUCTION study, or even agrees with its fi ndings (and it’s too soon to say on this), the principles Ed Gallagher +44 (0)1462 431385 of assessing the economic impact of attractions and creating a global ranking are WEB TEAM sound. As an industry, we’re constantly agonising over how we can lobby govern- ments more effectively and information like this would really help our cause. INTERNET When it comes to leveraging heritage for fi nancial gain, this year has been a big one Michael Paramore +44 (0)1462 471926 for Britain, with the Queen’s Jubilee and the Olympics following hard on the heels of Dean Fox +44 (0)1462 471900 the royal wedding. UK tourism agency VisitBritain has won praise for its witty GREAT Tim Nash +44 (0)1462 471917 Britain advertising campaign, which has featured national monuments and iconogra- Emma Harris +44 (0)1462 471921 phy. Most recently – with the launch of the new 50th anniversary Bond movie, Skyfall FUN-KIT.NET/MUSEUM-KIT.NET – it has rolled out a BOND is GREAT campaign, which is celebrated on our cover. PRODUCT SEARCH ENGINE Part of the fi lm was shot in London and the combination of a global movie fran- Kate Corney +44 (0)1462 471927 chise, attractions and effective tourism marketing show how collaboration at national DESIGN and international level can enable the attractions industry to take its rightful place as Ed Gallagher +44 (0)1905 20198 an effective driver of economic prosperity. We need more initiatives like this which Andy Bundy +44 (0)1462 471924 involve attractions and better information about the fi nancial impact that ensues. FINANCE Sue Davis +44 (0)1395 519318 Liz Terry, editor, twitter: @elizterry Denise Gildea +44 (0)1462 471930 Rebekah Scott +44 (0)1462 471930 THE LEISURE MEDIA COMPANY PUBLISHES The Leisure Media Company Ltd, Portmill House, Portmill Lane, Hitchin, Hertfordshire SG5 1DJ UK Tel: +44 (0)1462 431385 Fax: +44 (0)1462 433909 ATTRACTIONS MANAGEMENT IS THE OFFICIAL MAGAZINE OF SUPPORTED BY e-mail: [email protected] www.attractionsmanagement.com AM 4 2012 ©cybertrek 2012 Read Attractions Management online attractionsmanagement.com/digital 7 ATTRACTIONS MANAGEMENT IN THIS ISSUE ISSUE 4 2012 30 Theme parks: 48 Show report: Morgan’s Wonderland SATE 7 Editor’s letter Gordon Hartman describes the theme A look at the Storytelling, Architecture, 10 Theme park news park he created for special needs peo- Technology, Experience conference ple to play alongside able-bodied people 12 Zoo news Touring exhibitions: 14 50 Science centre news 36 Museums On the move 16 Waterpark news Fashion show We look at what makes a touring exhibi- Exhibitions profi ling fashion designers are tion successful and how it’s put together 18 Gallery news proving popular around the world 20 Museum news Mystery shopper: 22 54 Heritage news 40 Industry opinion: Testing the water Back and forth Kuala Lumpur’s Sunway Lagoon includes 24 Profi le: Industry experts give their views on the the world’s largest artifi cially-made surf Mike Oswald past 15 years and the next 15 beach. We test the attraction’s fi ve parks Yas Waterworld Abu Dhabi opens before the end of the year. General manager 44 Design project profi le: 58 Interview: Mike Oswald describes the world-fi rst Smooth operator Paul Noland rides and innovative attractions that have JRA detail their design for the new tour A chat with IAAPA’s incoming president already won the waterpark its fi rst award and visitor experience at Jim Beam and CEO before he takes over in January 8 Read Attractions Management online attractionsmanagement.com/digital AM 4 2012 ©cybertrek 2012 0CCA02C8>=B<0=064<4=C ISSUE 4 2012 DIGITAL MAGAZINE: See Attractions Management online: attractionsmanagement.com/digital TODAY’S NEWS AND JOBS: For the latest opportunities in the attractions industry, plus global market news, check out our daily website: www.attractionsmanagement.com or sign up for e-news on www.leisuresubs.com ATTENTION 59 Show preview: 78 Multimedia and AV BUYERS! IAAPA 2012 Multipurpose Wherever you are Exhibitors reveal what they’re promoting Multimedia and AV are being used to in the world, fi nd deliver a variety of experiences suppliers 24/7 64 3D/4D/5D: using Attractions Fresh dimension 82 Theme parks: Management’s dedicated leisure We ask the experts how often operators Park and ride search engine: www.fun-kit.net should update their 3D/4D/5D offer The latest theme park rides and pro- posed parks around the world SUBSCRIBE: 68 Show report: Be a part of the bigger picture and GSCA 88 fun-kit.net: subscribe to Attractions Management. The Giant Screen Cinema Conference Focus on ticketing To sign up, call: +44 (0)1462 471915 Solutions available in the market place 70 Show preview: BUYERS’ GUIDE: EAG 92 Product focus: For suppliers of products and A preview of next year’s attractions show FUN-KIT services in the worldwide attractions A selection of the latest products industry, turn to page 94 72 Waterparks: Wet play 94 Buyers’ guide A look at the latest waterparks and rides A source of attractions services AM 4 2012 ©cybertrek 2012 Read Attractions Management online attractionsmanagement.com/digital 9 K_\d\GXibE\nj =`ijk`e[ffi8e^ip9`i[j GXibkffg\e`e=`ecXe[ NfibY\^`ejfeNXijXngXib The world’s first indoor Angry Birds- Las Palm, the company themed activity park will open to the behind the Adventure World public in December, at the Vuokatti ski Warsaw plans, has signed resort in Sotkamo, Finland. an official ‘hand over proto- Based on the mobile game, the Angry col’ with Polish contractor Birds Land includes a number of themed Imtech Polska to mark the rides and a large play area, and encourages start of construction work visitors to exercise and play. The activity on the 230-hectare (568-acre) park will be constructed within the 8,700sq resort. m (sq ft 93,600) Incap industrial estate and Registered in Luxembourg, will form part of the Vuokatti Superpark. Las Palm is an interna- Read more: http://lei.sr?a=o1f1q tional consortium of private and institutional investors which is funding the %400m (US$487m, £315m) project. Companies involved The signing of the contract that kick-started building work on the project with the scheme include JoraVision, Vekoma Rides Manufacturing in Grodzisk Mazowiecki, near the Polish cap- and AGS Architects – all of which are based ital city Warsaw, the resort will include a large in The Netherlands.
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