Attractions Management Issue 4 2012

Attractionswww.attractionsmanagement.com

MFC(.H+)'()

Attractionswww.attractionsmanagement.com

MFC(.H+)'()

Yas Waterworld Abu Dhabi 8;I@M@E>=FI:< GI

=LE=F:LJ K_\cXk\jkèk_\d\gXibj# nXk\ii`[\j#kfliè^\o_`Y`k`fej# dlck`d\[`XXe[k`Zb\kè^ JIM BEAM J8DGC<K?<E

FEK?<:FMJK8IJ8JA8D

Read Attractions Management online: www.attractionsmanagement.com/digital follow us on twitter @attractionsmag

K?<sK<:?EFCF>Ps;8CC

Contact information : !"#$%%&&%%'(#$)*$+,-./+,0$.1 NEW nWave Pictures presents

Contact information : !"#$%&' ()*!+!+%%!,!,#$!+!+%%!!!-.*'/01213 NEW ATTRACTIONS MANAGEMENT

EDITOR’S LETTER

NATIONAL MONUMENTS COVER PHOTO: SONY PICTURES PHOTO: COVER

ON THE COVER: new report published recently by the Monza and Bond, celebrating 50 years – see pages 7 & 20 Brianza Chamber of Commerce in Italy has gen- A erated millions of column inches of publicity and READER SERVICES web postings for its fi ndings, which reveal the economic SUBSCRIPTIONS value of famous European monuments and attractions. Denise Gildea +44 (0)1462 471930 The report – apparently designed to illustrate how Italy is CIRCULATION MANAGER failing to exploit its cultural gems – shows the Eiffel Tower Michael Emmerson +44 (0)1462 471932 is the clear winner of the title Most Valuable Landmark in Europe, apparently being worth %435bn (£343bn, EDITORIAL TEAM US$563bn) to the French economy. MANAGING EDITOR Criteria used in the valuations include a tourist index, Kathleen Whyman +44 (0)1462 471918 which took into account the economic value of the location, its fame, the fl ux of visi- EDITOR tors to the territory and monument and an economic attractiveness index, which Liz Terry +44 (0)1462 431385 looked at factors such as the number of jobs created and its export value. NEWSDESK Rome’s Colloseum and Sagrada Familia in Barcelona were a distant second Tom Walker +44 (0)1462 471917 and third at £72bn (%86.4bn, US$93bn) and £71bn (%85.2bn, US$91bn) respec- Aoife Dowling +44 (0)1462 471931 tively, followed by the Duomo Cathedral in Milan at £65bn (%78bn, US$84bn) and Martin Nash +44 (0)1462 471933 the Tower of London at £56bn (%67.2bn, US$86bn). Stonehenge was seventh at ADVERTISING TEAM £6.3bn (%7.5bn, US$8.1bn). Built in 1889, the Eiffel Tower is Europe’s most-visited monument, attracting almost eight million tourists a year to Paris. PUBLISHER Julie Badrick +44 (0)1462 471919 “As a global industry, we’re constantly agonising over how we can ADVERTISING SALES John Challinor +44 (0)1202 742968 lobby governments and stakeholders more effectively. Research which Jan Williams +44 (0)1462 471909 shows the economic impact of attractions would really help our cause” ATTRACTIONS RECRUITMENT Ben Barnard +44 (0)1462 471914 Regardless of whether the industry can buy into the research methods used in this ADVERTISING PRODUCTION study, or even agrees with its fi ndings (and it’s too soon to say on this), the principles Ed Gallagher +44 (0)1462 431385 of assessing the economic impact of attractions and creating a global ranking are WEB TEAM sound. As an industry, we’re constantly agonising over how we can lobby governments more effectively and information like this would really help our cause. INTERNET When it comes to leveraging heritage for fi nancial gain, this year has been a big one Michael Paramore +44 (0)1462 471926 for Britain, with the Queen’s Jubilee and the Olympics following hard on the heels of Dean Fox +44 (0)1462 471900 the royal wedding. UK tourism agency VisitBritain has won praise for its witty GREAT Tim Nash +44 (0)1462 471917 Britain advertising campaign, which has featured national monuments and iconogra- Emma Harris +44 (0)1462 471921 phy. Most recently – with the launch of the new 50th anniversary Bond movie, Skyfall FUN-KIT.NET/MUSEUM-KIT.NET – it has rolled out a BOND is GREAT campaign, which is celebrated on our cover. PRODUCT SEARCH ENGINE Part of the fi lm was shot in London and the combination of a global movie fran- Kate Corney +44 (0)1462 471927 chise, attractions and effective tourism marketing show how collaboration at national DESIGN and international level can enable the attractions industry to take its rightful place as Ed Gallagher +44 (0)1905 20198 an effective driver of economic prosperity. We need more initiatives like this which Andy Bundy +44 (0)1462 471924 involve attractions and better information about the fi nancial impact that ensues. FINANCE Sue Davis +44 (0)1395 519318 Liz Terry, editor, twitter: @elizterry Denise Gildea +44 (0)1462 471930

Rebekah Scott +44 (0)1462 471930 THE LEISURE MEDIA COMPANY PUBLISHES

The Leisure Media Company Ltd, Portmill House, Portmill Lane, Hitchin, Hertfordshire SG5 1DJ UK Tel: +44 (0)1462 431385 Fax: +44 (0)1462 433909 ATTRACTIONS MANAGEMENT IS THE OFFICIAL MAGAZINE OF SUPPORTED BY e-mail: [email protected] www.attractionsmanagement.com

AM 4 2012 ©cybertrek 2012 Read Attractions Management online attractionsmanagement.com/digital 7 ATTRACTIONS MANAGEMENT

IN THIS ISSUE

ISSUE 4 2012 30 Theme parks: 48 Show report: Morgan’s Wonderland SATE 7 Editor’s letter Gordon Hartman describes the theme A look at the Storytelling, Architecture, 10 Theme park news park he created for special needs peo- Technology, Experience conference ple to play alongside able-bodied people 12 Zoo news Touring exhibitions: 14 50 Science centre news 36 Museums On the move 16 Waterpark news Fashion show We look at what makes a touring exhibi- Exhibitions profi ling fashion designers are tion successful and how it’s put together 18 Gallery news proving popular around the world 20 Museum news Mystery shopper: 22 54 Heritage news 40 Industry opinion: Testing the water Back and forth Kuala Lumpur’s Sunway Lagoon includes 24 Profi le: Industry experts give their views on the the world’s largest artifi cially-made surf Mike Oswald past 15 years and the next 15 beach. We test the attraction’s fi ve parks Yas Waterworld Abu Dhabi opens before the end of the year. General manager 44 Design project profi le: 58 Interview: Mike Oswald describes the world-fi rst Smooth operator Paul Noland rides and innovative attractions that have JRA detail their design for the new tour A chat with IAAPA’s incoming president already won the waterpark its fi rst award and visitor experience at Jim Beam and CEO before he takes over in January

8 Read Attractions Management online attractionsmanagement.com/digital AM 4 2012 ©cybertrek 2012 0CCA02C8>=B<0=064<4=C ISSUE 4 2012

DIGITAL MAGAZINE: See Attractions Management online: attractionsmanagement.com/digital

TODAY’S NEWS AND JOBS: For the latest opportunities in the attractions industry, plus global market news, check out our daily website: www.attractionsmanagement.com or sign up for e-news on www.leisuresubs.com

ATTENTION 59 Show preview: 78 Multimedia and AV BUYERS! IAAPA 2012 Multipurpose Wherever you are Exhibitors reveal what they’re promoting Multimedia and AV are being used to in the world, ﬁ nd deliver a variety of experiences suppliers 24/7 64 3D/4D/5D: using Attractions Fresh dimension 82 Theme parks: Management’s dedicated leisure We ask the experts how often operators Park and ride search engine: www.fun-kit.net should update their 3D/4D/5D offer The latest theme park rides and proposed parks around the world SUBSCRIBE: 68 Show report: Be a part of the bigger picture and GSCA 88 fun-kit.net: subscribe to Attractions Management. The Giant Screen Cinema Conference Focus on ticketing To sign up, call: +44 (0)1462 471915 Solutions available in the market place 70 Show preview: BUYERS’ GUIDE: EAG 92 Product focus: For suppliers of products and A preview of next year’s attractions show FUN-KIT services in the worldwide attractions A selection of the latest products industry, turn to page 94 72 Waterparks: Wet play 94 Buyers’ guide A look at the latest waterparks and rides A source of attractions services

AM 4 2012 ©cybertrek 2012 Read Attractions Management online attractionsmanagement.com/digital 9 K_\d\GXibE\nj

=ìjkè[ffi8eîp9ì[j GXibkffg\eè=ècXe[ NfibY\^èjfeNXijXngXib The world’s first indoor Angry Birds- Las Palm, the company themed activity park will open to the behind the Adventure World public in December, at the Vuokatti ski Warsaw plans, has signed resort in Sotkamo, Finland. an official ‘hand over proto- Based on the mobile game, the Angry col’ with Polish contractor Birds Land includes a number of themed Imtech Polska to mark the rides and a large play area, and encourages start of construction work visitors to exercise and play. The activity on the 230-hectare (568-acre) park will be constructed within the 8,700sq resort. m (sq ft 93,600) Incap industrial estate and Registered in Luxembourg, will form part of the Vuokatti Superpark. Las Palm is an interna- Read more: http://lei.sr?a=o1f1q tional consortium of private and institutional investors which is funding the %400m (US$487m, £315m) project. Companies involved The signing of the contract that kick-started building work on the project with the scheme include JoraVision, Vekoma Rides Manufacturing in Grodzisk Mazowiecki, near the Polish cap- and AGS Architects – all of which are based ital city Warsaw, the resort will include a large in The Netherlands. theme park and an adjacent waterpark as well German water ride manufacturer Hafema as two hotels. Peter Jan Mulder, CEO of Las and consulting firm Tebodin will also work on Palm, said: “Watching the works on the site of the construction of Adventure World Warsaw, the Adventure World Warsaw, I can see our Kelly has almost 25 years industry experience which is due for completion in 2015. Located dream come true.” (See interview in Q1 12) GXlcB\ccpeXd\[ e\n98CGG8:Thorpe Park head of operations The Walt Disney Company is providing lower interest rates and more operational Paul Kelly has been named the new chief US$1.73bn (€1.34bn, £1.07bn) to restruc- flexibility with the elimination of existing executive of British Association of Leisure ture the debt at the Disneyland Paris resort, covenants. Interest will be reduced by a total Parks, Piers and Attractions (BALPPA). which operates two parks, seven hotels of €45m over the next five years and €217m Kelly is well known in the industry. He and an entertainment centre. As a result, of principal will be repaid over that period. joined Thorpe Park in 1988, became head of Euro Disney SCA Group will benefit from Details: http://lei.sr?a=f0K7E operations at London Eye in 1999 and was then appointed to a new business development role at Merlin Entertainments. Kelly is BALPPA’s third CEO in the past )YeGXiXdfleki\jfikgcXee\[]fiB\ek 18 months following outgoing CEO Jeremy Reed and Martin Barratt. A consortium which includes Details: http://lei.sr?a=V9X0A US-based entertainment giant Paramount Pictures has unveiled plans to create a Nfic[ËjkXcc\jkcffgè^ £2bn (%2.5bn, $3.2bn) visitor ZfXjk\ikfcXleZ_è)'(* attraction on the North Kent coast in the UK. The world’s tallest and fastest looping roller Plans for the 872-acre site, coaster – Full Throttle – is set to launch on the Swanscombe Peninsula, at the Six Flags Magic Mountain theme include a Paramount-branded park in Valencia, California, US in 2013. entertainment resort and lei- Full Throttle will be the park’s 18th coaster sure district as part of what and will launch riders from zero to 70mph is being billed as “Europe’s (113kph) around the world record 160ft leading entertainment des- The vast entertainment resort will be anchored by the Paramount park (49m) loop. Riders will also be dropped tination”. The entertainment into a special effects tunnel where they are district will feature Europe’s largest indoor give exclusive UK licensing for a Paramount “rocket launched” over the loop. waterpark, theatres, live music venues, attrac- entertainment resort at the heart of the site. The coaster, designed by Premier Rides, tions, cinemas, restaurants and hotels. The agreement doesn’t include invest- will be located in a newly themed five- Development vehicle London Resort ment from Paramount Licensing acre section where guests will experience Company Holdings (LRCH) has signed an in the project. LRCH is also in negotia- fast-paced imagery, sound and lights. agreement with Paramount Licensing, the tions with a range of major British brands to Read more: http://lei.sr?a=m3y0I licensing division for Paramount Pictures, to sign licensing agreements.

10 Read Attractions Management online attractionsmanagement.com/digital AM 4 2012 ©cybertrek 2012 K_\d\GXibE\nj

=\Xj`Y`c`kpjkl[p]fiDX^`ZNfic[

AECOM’s economics team will examine the viability of Russia’s first destination theme park resort on the outskirts of Moscow. AECOM is working on behalf of the project’s developer, the Moschanko Investment Group (MIG 2000), a partner of Central Family Park Corporation (Russia) and developer of Magic World Russia. (See p87) An artist’s impression of the new development The team will determine the financial viability of the theme park resort for adults and The park will be located on the outskirts of Moscow Fg\e`e^[Xk\j\k]fiE\n families, which will incorporate multiple =XekXjpcXe[Xk;`je\p theme parks anchored by Park Russia. the parks and attractions planned will be shel- Around 50km from Moscow, Magic World tered to offer a year-round experience. A range of new attractions will be unveiled Russia will be situated on a 250-hectare (600- Phase one is currently set to encompass at the Magic Kingdom Park at Walt Disney acre) site and feature multiple theme parks the creation of Park Russia, a theme park Park in Florida, USA on 6 December follow- with numerous rides and attractions, water promoting the rich heritage, folklore, culture ing the expansion of the New Fantasyland. parks, beach resort hotels, retail developments, and scientific and historical achievements of The expansion programme is one of the and live entertainment. Around 80 per cent of Russia. Details: http://lei.sr?a=Z6P2d largest undertaken at the park, with new additions to include attractions inspired by The Little Mermaid and Beauty and the Beast. Under the Sea – Journey of the Little D\ic`efg\ejÔijk8j`XeC\^fcXe[ Mermaid will take guests with Ariel and other Little Mermaid characters above and Merlin Entertainments has opened its first Asian below the waves against a musical backdrop Legoland attractions at the Iskender leisure from the film. Ariel’s Grotto will see visitors development in Nusajaya, Johor, Malaysia. meet the mermaid herself, while Beauty and The park is a joint venture between Merlin the Beast-branded experiences include the and two local investors – Themed Attractions 550-capacity Be Our Guest Restaurant. and Resorts and Iskandar Investment Berhad. Belle’s Village will also include Gaston’s The 76-acre park has 40 interactive rides and Tavern and Bonjour! Village Gifts. attractions and it is hoped that the park will Enchanted Tales with Belle will be located attract more than 1.5 million people a year. outside the village and will provide an There are also plans to develop the park interactive re-telling of the story. further and for it to become the largest desti- Walt Disney Parks and Resorts oper- nation resort in Southeast Asia. A waterpark ations, US and France, president Meg will open in 2013 and a themed hotel within the Crofton said: “Fantasyland is a place where grounds of the attraction is scheduled to open a very special kind of memory is made.” in 2014. Details: http://lei.sr?a=n3V9q Siegfried Boerst, Legoland Malaysia’s general manager Details: http://lei.sr?a=D7a0V

IAAPA Orlando booth #2604 November 13-16, 2012

PARK ATTRACTIONS THE STANDARD OF EXCELLENCE See the full line of HUSS rides. www.hussrides.com International Inquieries: +49-421-4990-00 Thank you for your enthusiasm! [email protected]

AM 4 2012 ©cybertrek 2012 Read Attractions Management online attractionsmanagement.com/digital 11 Qff8hlXi`ldE\nj

DXb`e^Xe`dgXZk Nfic[ËjcXi^\jkdXi`e\gXibkffg\e

The world’s largest oceanarium is set to open at the ASingapore on 7 December. think of The Park will house more N attractions than 100,000 marine animals in terms of how they of around 800 species in more interact with their than 60 million litres of water. guests, but what about The oceanarium will comprise the other ways they pro- two ticket attractions, giving vide benefits to their guests the option of getting community, professional wet or staying dry. colleagues and, perhaps Adventure Cove Waterpark An artist’s impression of the Sentosa Aquarium at the mega resort most importantly, the environment? will be the region’s only Without a doubt, the Texas State waterpark with marine life elements, while RWS is also home to the region’s first Aquarium is the most popular tourist the Southeast Asia Aquarium will be Universal Studios theme park, the Maritime attraction in Corpus Christi, Texas. Since the world’s biggest aquarium, featuring Experiential Museum, a casino, six hotels, the its grand opening in July 1990, more than exotic animals including manta rays and Resorts World Convention Centre, celebrity 10.5 million guests have visited the not- hammerhead sharks. chef restaurants, a destination spa as well as for-profit facility. But, as one of only 224 RWS is Singapore’s first integrated resort and specialty retail outlets. institutions accredited by the Association is located on the island of Sentosa. Spanning The resort also offers entertainment of Zoos and Aquariums (AZA), it also pro- 49 hectares, the resort opened in January 2010 including public attractions such as the vides a good example of how an attraction and welcomed more than 30 million visitors Crane Dance and the Lake of Dreams. can make a larger impact. in its first two years of opening. Read more: http://lei.sr?a=V4U4z In 2011, a report provided by Impact DataSource showed that the aquarium had a $43,000,000 (£26.8m, %33.2m) economic impact on Corpus Christi and that Kfc\[fQff8hlXi`ldj\k]fii\[\m\cfgd\ek the aquarium supported 747 area jobs and salaries of $15m (£9.35m, %11.57m). Toledo Zoo Aquarium in The aquarium’s impact on animal con- Ohio, USA, has closed its servation continues to grow. Each year, the doors for two years while a aquarium treats sick and injured avian spe- $25m (£15.5m, €19m) trans- cies, as well as marine mammals, spending formation takes place, which between $70,000 (£43,600, %54,000) and will see the volume of exhibits $100,000 (£62,400, %77,000) annually on triple and become much more wildlife rehabilitation. interactive and engaging. The Texas State Aquarium will now have Improvements will include an even larger role in the leadership of the touch tanks, pop-up domes aquarium and zoo community as Tom inside exhibits and floor to Schmid, the aquarium’s president and CEO, ceiling tanks. The centre- was recently elected chair of the AZA board piece will be a large tank with of directors. Schmid has been involved in a microphoned diver who will the AZA for more than a decade. give educational talks while “My goal is to focus on how the associa- feeding the fish. The aquarium has closed for the works, which are set to take two years tion can help make every aquarium and zoo Jeff Sailor, the zoo’s exec- even more successful,” said Schmid. “Here at utive director said: “We’re creating a richer others – around 75 per cent of the collection – the Texas State Aquarium, the accreditation experience for visitors as well as updating the have been shipped off to other zoos. programme helps us to continually raise the aquarium with modern technology.” Fish will start to return at the end of bar for our animal care, safety, and educa- While the renovations take place, the rare 2014, ready for the relaunch in April 2015. tion programs. The AZA conferences offer fish are being kept at a warehouse on site, while Details: http://lei.sr?a=F5w9K our team great professional development and networking opportunities.” The Texas State Aquarium houses thou- LJ+)d8d\i`ZXeKiX`clem\`c\[XkJd`k_jfe`Xeqff sands of animals and offers educational opportunities. The newest exhibit, Stingray The Smithsonian Institution has opened the takes visitors to the Pacific Northwest and Lagoon, offers visitors the chance to touch US$42m (€33.4m, £26.4m) American Trail at includes California sea lions and seals among and feed stingrays and is keeping the tradi- Washington DC’s National Zoo, after five years others. The American Trail features a 300,000- tion of opening a new exhibit every year. in planning and development. gallon (1.1 million litre) sea lion pool and a Located in a renovated area between the 125,000-gallon (473,176 litre) seal pool with Jennifer Fields, comms coordinator, AZA Elephant Trail and Amazonia, the new exhibit wave machines to keep the water in motion.

12 Read Attractions Management online attractionsmanagement.com/digital AM 4 2012 ©cybertrek 2012 KRAFTWERK Living Technologies is one of the leading companies in the ﬁ eld of professional AV system integration. We combine high-quality systems to an overall entity to create tailor-made, state-of-the-art solutions worldwide. Focused on providing highest quality and innovation, KRAFTWERK is your global partner for highly sophisticated media- based attractions. With more than 20 years of experience, we have a perfect understanding of the market‘s challenging demands. Entrust us with complex tasks, rely on our competence and TURN ON SUCCESS.

AUDIO

VIDEO

CUSTOMIZED PRO-AV SOLUTIONS DOME, 360°, 180° PROJECTIONS LIGHTING

CONTROL

SFX 3D, 4D, 5D THEATRES DARKRIDES

www.kraftwerk.at TURN ON UNITED TECHNOLOGIES. JZ`\eZ\:\eki\E\nj

@eZlYXkfigifa\Zk *%.,d^`]k]fi;\em\igifa\Zk B``:Jf]]`e

14 Read Attractions Management online attractionsmanagement.com/digital AM 4 2012 ©cybertrek 2012

NXk\igXibE\nj

K_\]lkli\`j PXjNXk\infic[gi\gXi\j]ficXleZ_ Yi`^_k]finXk\i Yas Waterworld, marketed as Abu Dhabi’s first waterpark, is 8C<8K?8Nevada, USA. Bomber – a steel coaster from With so many water Vekoma designed to be the leisure innovators in attendance from all first rollercoaster in the world Yas Waterworld will be spread across 15 hectares and includes 43 rides over the world, one thing was abundantly to have on-board water and clear – the future growth of the water laser special effects. (See p76) will be operated by Farah Leisure Parks leisure industry lies within strong partner- The attractions’ theme is based on a Management LLC. ships between the two sides of the industry legend that represents local Emirati culture Mohamed Al Mubarak, deputy CEO of working together to bring exciting projects and heritage. Visitors will be able to follow Aldar Properties, said: “We’re particularly to the consumer. the adventures of the waterpark’s main char- excited about the newest member of the Yas In recognition of this movement toward acter Dana – a young Emirati girl in search of Island family – Yas Waterworld. It will provide great partnerships, the WWA’s board of a legendary pearl to save her village. an important addition to the attractions on directors launched the Leading Edge Award. Yas Waterworld Abu Dhabi on Yas Island offer. The waterpark pays tribute to the Emirati This award honours both park operators and is being developed by Aldar Properties and culture.” Details: http://lei.sr?a=l4G6z suppliers, who through their combined efforts, have brought a project, product, service or program to fruition, thereby creating industry innovation and leadership. A NfibY\^èjfeJp[e\pËjN\kËeËN`c[gXib featured inaugural honouree was the much- anticipated waterpark, Yas Waterworld Abu Sydney is set to get a world Dhabi, Adu Dhabi, UAE. (See interview with class waterpark at the end of general manger Mike Oswald on p24.) next year, as construction has According to WWA’s incoming board commenced on Wet’n’Wild, chair Jim Basala, the project was selected “for which will be the brand’s flag- demonstrating leadership and innovation ship site. Owned and operated through its storyline, park and ride design, by Village Roadshow, the theming and attention to every detail.” Many waterpark will have 42 slides industry-watchers have remarked that in the and attractions, including the future, projects of this magnitude will only world’s tallest double sky- be the result of collaboration between mul- coaster and the world’s first tiple creative resources. combination of a loop and Companies honoured for their work on mat racer. At the centre of the Yas Waterworld Abu Dhabi project at the attraction there will be a the show included: Aldar Properties PJSC, huge, sandy beach with a sur- Al Jaber LEGT Engineering & Contracting fable wave pool which is free The park is scheduled to open to the public at the end of next year (ALEC), Atkins, ProSlide Technology Inc, from rips and sharks. Vekoma Rides Manufacturing BV, Water Village Roadshow CEO Tim Fisher said: Set to open in December 2013, the park Technology Inc, WhiteWater West Industries “Wet’n’Wild Sydney will get pulses racing for is expected to attract 900,000 visitors per Ltd and Wave Loch. both the young and the young at heart. We’ll year and generate more than AUS$500m This award-winning example of out- deliver an incredible entertainment experience in economic activity for the local economy. standing collaboration within the water that the whole family will want to visit.” Details: http://lei.sr?a=I0V6n leisure industry is set to open by the end of 2012. Attendees of the WWA’s Middle East Symposium, held in conjunction with N_`k\NXk\iN\jkXZhlì\j?fgbèjI`[\j the Dubai Entertainment Amusement & Leisure Show, 23-25 April 2013, will have WhiteWater West has announced the acqui- WhiteWater as a result of the deal, while con- the chance to tour the facility as part of the sition of Florida-based Hopkins Rides as part tinuing to operate under the same name. WWA programme. of strategy to strengthen its aquatic amuse- The group will also continue offering theme ment park attractions portfolio. Hopkins Rides park products such as the Log Flume Ride, the Aleatha Ezra, – formerly OD Hopkins – was formed in 1979 Super Flume, Shoot the Chute and the River director of park member development and will become the 19th international office of Raft Ride among others.

16 Read Attractions Management online attractionsmanagement.com/digital AM 4 2012 ©cybertrek 2012

>Xcc\ipE\nj

NfibY\^`ejfe8Yl;_XY`Cflmi\

Construction work is to begin on Abu Dhabi Louvre, the first Louvre museum outside Paris, at the beginning of 2013. Ahmad Al Fahim, executive director of marketing at Tourism Development The newly opened site is the fifth Tagore gallery and Investment Company (TDIC), told the Gulf News Jle[XiXdKX^fi\>Xcc\ip that a construction company \ogXe[jkfJ`e^Xgfi\ would be announced at the end of December. Sundaram Tagore Gallery (STG) has The museum is to be launched a new space at Singapore’s located on the Saadiyat Gillman Barracks arts complex. Island’s Cultural District The gallery – specialising in con- complex, which will also fea- temporary painting, sculpture and ture a Frank Gehry-designed photography from around the world – Guggenheim Museum; opened on 14 September and the Singapore a performing arts centre The museum has been designed by famed French architect Jean Nouvel gallery became STG’s fifth site, with the by architect Zaha Hadid; other four galleries located in New York the Zayed National Museum by London, includes the Institut du Monde Arabe and the City (two); Beverly Hills, California – both UK-based architects Foster & Partners and Musee de Quay Branly, both in Paris. US – and Hong Kong. a number of luxury hotels. The items on display will originate from Established in 2000, STG is devoted to A joint venture between the govern- societies and cultures all over the world, but examining the exchange of ideas between ments of Abu Dhabi and France, the Louvre universal themes and common influences Western and non-Western cultures. It was Abu Dhabi will display art, manuscripts will be highlighted to illustrate similarities. founded by Sundaram Tagore – a New and objects of historical, cultural and Construction is expected to be completed by York-based art historian and gallerist and sociological significance. the end of 2015 with the final cost of the proj- descendant of the influential poet and French architect Jean Nouvel has designed ect estimated to be around %180m (£146m, Nobel Prize winner Rabindranath Tagore. the landmark project. Nouvel’s previous work US$233m). Details: http://lei.sr?a=U6B3E Gillman Barracks has been labelled as Asia’s up-and-coming destination for contemporary art. Details: ttp://lei.sr?a=g8d6A FjcfËj%0'd8ikDlj\ldfg\ej[ffij

9l\efj8`i\jËe\nD8:98 Norway’s €90m (£73m Xikdlj\ldfg\ej US$116) contemporary art museum, the Astrup Museo de Arte Contemporáneo Buenos Fearnley Museum in Oslo, Aires (MACBA) – a new contemporary has opened to the public. art museum – has opened its doors to The museum, designed the public in the San Telmo district of the by Italian architect Renzo Argentinian capital. Piano, is located on the edge Vila Sebastian Arquitectos are behind of a fjord and is divided into the attraction’s design, which comprises a two halves by water. glass façade measuring 15m x 12m (49ft x Renzo Piano’s previ- 39ft) that brings together activities from all ous work includes Beyeler floors. Museum activities are spread across Museum in Basel, the exten- 1,500sq m (16,146sq ft) on four floors, sion of the Morgan Library while temporary exhibition galleries and in New York, USA and the the permanent collection at all levels are Shard project in London. integrated using a ramp. MACBA is a devel- The museum covers an opment that has been led by art collector area of 7,000sq m (7,530.sq The contemporary art museum houses a collection of global artists and philanthropist Aldo Rubio. It is hoped ft) on the headland of the that the new attraction will help promote new waterfront district of Tjuvholmen, and It also incorporates a viewing tower to pro- “Argentinian cultural dynamism”. is surrounded by many new galleries, res- vide views across Oslo. A spokesperson for MACBA said: taurants and a hotel. A collection of works by some of the “Expecting new artistic experiences, the The building has a café and museum world’s most innovative artists will be museum builds its heritage from various shop along with its own bathing beach and on display, such as Jeff Koons, Cindy sources that cover different contemporary a sculpture park which stretches along the Sherman, Dan Colen and Bjarne Melgaard. aspects.” Details: http://lei.sr?a=C3J9m shores of the fjord. Details: http://lei.sr?a=E0i2w

18 Read Attractions Management online attractionsmanagement.com/digital AM 4 2012 ©cybertrek 2012 IAAPA Booth 5169 Dlj\ldE\nj

=`m\[\j`êk\Xdj j_fikc`jk\[]fiO`hl:\eki\ 8gi`cfg\eè^]fiIàbjdlj\ld Five design teams have been shortlisted for Amsterdam’s Rijksmuseum the Xiqu Centre – the first of 17 proposed has announced it will open its new landmark buildings forming part of doors to the public in April the West Kowloon Cultural District in 2013 following the completion Hong Kong. The shortlisted design teams of a renovation and restora- include: Foster + Partners with O Studio tion programme lasting nearly Architects; BTA and RLP Company; 10 years. The new-look attrac- Mecanoo architecten/Leigh and Orange; tion will explore the history and Safdie Architects. of the Netherlands from the Wong and Ouyang, in collaboration Middle Ages to the present, with Diamond and Schmitt, have also been with the €375m (US$471m, named as a shortlisted design team by the £297m) project led by archi- West Kowloon Cultural District Authority. tects Cruz y Ortiz. The museum will open on 13 April following a 10-year redevelopment Details: http://lei.sr?a=w2y3k First opened in July 1885, the work has included the restoration of the the first national museums in the world to be main site to the initial designs of 19th cen- open to the public 365 days per year. tury architect Cuypers. New structures have A spokesperson said: “After 10 years of restora- also been added. tion and alteration, the renovated Rijksmuseum France-based Jean-Michel Wilmotte was will tell the story of the Netherlands from the chosen to furnish the Rijksmuseum’s new Middle Ages to the present. The museum galleries in conjunction with Cruz y Ortiz, will have a new display of the collection, a with around 7,500 artworks and items to go renewed building, new public facilities, a on show. A grand opening will be held on 13 revamped garden and a new Asian Pavilion.” Details: http://lei.sr?a=N5D3v PHOTO © SONY PICTURES PHOTO April and the attraction will become one of Daniel Craig takes to the road in Skyfall 9fe[èDfk`fe\o_`Y`k`fe LJ)-di\mXdg]fi:_`c[i\eËjDlj\ld Z\c\YiXk\j,'p\Xij Marking the 50th anniversary of the James The Minnesota Children’s Bond film series, with 50 vehicles on dis- Museum is in line for a play, Bond in Motion is the largest official US$26m (£16m, €20m) collection of original Bond vehicles ever revamp, which will include a compiled. On display until the 6th January physical adventure gallery, an 2013 at the National Motor Museum, UK, entire floor dedicated to imag- the exhibition includes three vehicles ination and creativity and straight from the set of the 23rd James Bond numerous galleries with con- film,Skyfall . Visitors can see the two Honda tent incorporating the latest I

CRF250R motorbikes, including the one research on early learning. MAGE

ridden by Daniel Craig, and the Land Rover Meyer Scherer & Rockcastle : Defender 110 that feature in the opening of Minneapolis have been PUROTICORICO sequence of the film, which was released appointed as design archi- in the UK on 26th October. tects, who have more than 30 years’ experience designing Work in the museum will include an entire floor on “imagination” spaces for children, includ- E\njkiXk\^`ZgcXe]fi ing the museum’s previous two homes. president. “The design approach created by IfpXcFekXi`fDlj\ld “MS&R’s extensive experience with com- MS&R not only addresses current facility plex expansion projects and large cultural and operational needs, but casts a vision for The Royal Ontario Museum (ROM) in organisations makes them the ideal partner the future, which will help serve the children Toronto, Canada, has revealed its aim of to transform our building into a state-of-the- and families of Minnesota for years to come.” becoming a “more public-focused insti- art facility,” says Dianne Krizan, museum Details: http://lei.sr?a=f7N8u tution” following the implementation of its new strategic plan. A first phase of the implementation will feature a reorgan- JgXZ\j_lkkc\8kcXek`jdfm\jkfB\ee\[pZ\eki\ isation of staff members, leading to the creation of a new section dedicated to visi- Space shuttle Atlantis has moved into its new Scheduled to open in mid-2013, the 65,000sq tor engagement headed by a deputy director. US$100m (%76m, £64m) permanent home ft (6,000sq m) exhibit will provide guests with ROM is also looking to reduce salary and at the Kennedy Space Center. The Atlantis a unique vantage point to view Atlantis up benefits costs by 10 per cent, achieving sav- exhibit, designed by PGAV Destinations, will close, while telling the story of the 30-year ings of CA$3m (US$3m, €2.4m, £1.9m) a become the landmark element of the Kennedy Space Shuttle Program through a number of year. Details: http://lei.sr?a=t1w0X Space Centre’s Visitor Complex. hands on, interactive and immersive media.

20 Read Attractions Management online attractionsmanagement.com/digital AM 4 2012 ©cybertrek 2012 VEKOMA RIDES HAS IT ALL!

COME AND VISIT US IN ORLANDO, IAAPA ATTRACTIONS EXPO 2012 - BOOTH NO. 4831

FAMILY THRILL INDOOR ATTRACTIONS COASTERS COASTERS COASTERS & SPECIALTIES

SPLASH CUSTOM DESIGNED I-RIDE PANORAMIC PARTY BOOMERANG INDOOR FAMILY COASTER FLIGHT SIMULATOR

‘Watch out ‘You will ‘A great addition for your ‘An experience you or get wet!’ get back!’ FEC or Shopping Mall!’ will not forget!’

SCHAAPWEG 18 6063 BA VLODROP THE NETHERLANDS TEL +31 (0) 475-409222 FAX +31 (0) 475-402115

WWW.VEKOMA.COM ?\i`kX^\E\nj

EXk`feXcD\[Xcf]?fefi Dlj\ldj`k\Z_fj\e ?\i`kX^\XkkiXZk`fe]fiIljj`X Patriots Point, the naval and maritime- Russia’s President Vladimir themed attraction in South Carolina, USA Putin has backed the devel- is to become the home of a new US$100m opment of a major visitor (€81.1m, £64.1m) National Medal of Honor destination incorporating Museum. The new permanent land-side nature, traditions, and cultural location is the result of a new agreement heritage from the country’s signed by the Patriots Point Development differing regions. I Authority (PPDA) and the Congressional Located in Domodedovo, MAGE

Medal of Honor Society. the plans for Russia Museum : SHUTTERSTOCK PPDA will lease property to the National and Park include miniature Medal of Honor Museum and is to be versions of Russia’s most . responsible for funding the attraction’s iconic buildings. The Russian COM / design, build and operation. No PPDA Geographical Society will lead VVOE funds will be used. Once complete, the the project. new national museum will be sited in a According to Putin, the new The park will include miniature versions of famous Russian buildings prominent area on the waterfront near the attraction will have an enter- entrance to Patriots Point and will anchor tainment value but will also have the ability to all the more so, as Russia has many interest- future development at other PPDA sites. educate and inform visitors about the ethnic ing and useful things to show our citizens and A multi-million dollar hospitality and and cultural diversity within Russia. also our visitors from abroad.” consumer element, which will boast a desti- He said: “Many countries have already car- Russia had previously planned to develop nation hotel and associated amenities such ried out such projects. They have not just a similar visitor attraction during the 1930s, as a conference centre, will support the new entertainment value but also serve more which was to be sited near the city of Leningrad museum. Details: http://lei.sr?a=S5k1B serious purposes, educating and informing. (now called St Petersburg). However, the proj- It would be good to carry out this project now; ect was halted due to World War Two.

DXipIfj\kffg\e`e\Xicp)'(*

The new £35m (%43m, $56m) Mary Rose Museum will open to the public in early 2013, slightly later than expected. Located at Portsmouth Historic Dockyard, the Wilkinson Eyre-designed attraction was first slated to open in autumn 2012, although no exact date had been set. Construction work on the iconic museum – The monument is worth around €434bn to Paris undertaken by Warings Group When opened. visitors will be able to view the hull of the former warship – has been completed but the I\j\XiZ_1<`]]\cKfn\i

22 Read Attractions Management online attractionsmanagement.com/digital AM 4 2012 ©cybertrek 2012

Tours Seminars Products Presentations Forums

GIF=@C<

Yas Waterworld offers an impressive choice of 43 rides, slides and attractions, all designed with the Emirati pearl-diving heritage in mind D@B<FJN8C; K_\XnXi[nèeè^PXjNXk\infic[8Yl;_XY``jXYflkkf fg\e#j_fnZXjè^Xj\c\Zk`fef]nfic[$Ôijki`[\j%Gi\gXi\ kfY\XdXq\[#jXpj^\e\iXcdXeX^\iD`b\FjnXc[

B8K?C<@E><;@KFI8KKI8:K@FEJD8E8>

nlimited adventure, non-stop called The Lost Pearl, which follows the develop and operate a truly innovative thrills, one destination, reads the adventures of Dana, a young Emirati girl in and game-changing waterpark,” he says. strap line. And that destination search of a legendary pearl which brought “Many of the rides and attractions have is Yas Waterworld Abu Dhabi, prosperity to the people of her village. never been seen before in waterparks and winner of the World Waterpark Earlier this year Mike Oswald, the park’s the attraction portfolio is already creating Association’sL Leading Edge Award and the general manager, led the celebrations waves of excitement in the industry.” latest addition to Abu Dhabi’s portfolio of of the topping out of Jebel Dhana – the attractions, which includes Ferrari World. 45m-high centrepiece and home of the :I<8K@E>JLJGTornado waterslide, with the longest fun- age, Yas Waterworld is themed on a story ager of Alabama Adventure in California nel run-in at 238m (780ft)-long; the only and moved with his wife and two young looping waterslide in the Middle East; the ABOUT ABU DHABI sons to Abu Dhabi in June 2008. Oswald largest surfable sheet wave surf in the understandably misses his friends and world; and a maze of six slides with light, Abu Dhabi is the largest emirate and extended family – “The quickest ﬂight to sound, and video effects. the capital of the seven member states California from Abu Dhabi takes 16 hours A specially designed and developed of the United Arab Emirates. Yas Island and the time difference between here and SplashQuest interactive game called is a US$40bn (£24.8bn, %30.7bn) home is 13 hours. I’m quite literally half a PearlMasters takes visitors on a journey development located close to Abu world away,” – but has no regrets about around the park. In the Pearl Dive attrac- Dhabi International Airport. the move. “My role at Yas Waterworld Abu tion, guests guide a diver to the oyster of Dhabi has offered me the opportunity to their choice before having it opened in

24 Read Attractions Management online attractionsmanagement.com/digital AM 4 2012 ©cybertrek 2012 Eyes will be drawn to the smooth contour of the 8m-wide lost pearl set atop 45m-high pearl crag Jebel Dhana

front of them to reveal a pearl, which can ÈDXepf]k_\i`[\jXe[XkkiXZk`fej_Xm\e\m\iY\\e then be made into a piece of jewellery. “The diversity of our attractions and thrill j\\eY\]fi\ènXk\igXibjXe[k_\XkkiXZk`fegfik]fc`f levels means that we have a very wide target base,” explains Oswald. “The high-thrill `jXci\X[pZi\Xkè^nXm\jf]\oZ`k\d\ekèk_\è[ljkipÉ rides will target the adrenalin junkies, the phenomenal kiddie zones will cater for the young ones, while the more chilled rides groups and preferences, starting with fun park and buildings is based on traditional and features ensure no one’s left out. The children’s playgrounds and ending with Emirati architecture – so much so that a immersing story about the region’s herit- adult adventures on incredible rides.” trip to Yas Waterworld is a great way to age gives even those who don’t want to get Oswald’s confi dent this has been experience the Emirati culture.” wet an adventurous day out.” achieved by using the rides and attrac- When designing the waterpark, Oswald The park has been planned to accom- tions to tell the story of Dana’s search for and the team remained focused on show- modate future expansion. “We’ve left The Lost Pearl. Colourful characters greet casing the heritage of the Emirati people. two areas open, with a land area totalling visitors at the entrance, who are then intro- The pearl diving attraction aims to bring the roughly 2.5 hectares,” says Oswald. “We duced to the full storyboard. “The rides region’s tradition to life, while 33 cabanas already have a plan developed for Phase 2, are all iconic extensions of our characters provide a sheltered and private space for but I’m sure it will evolve, as ride vendors and their personalities,” explains Oswald. some of the waterpark’s more conserva- continue to offer new rides and attractions.” “Every zone in the waterpark is themed tive guests. A ladies-only evening will be to ensure guests are totally immersed in launched next year for the comfort of ;8E8ËJ;E the adventure. The design of the park is a female guests. Managed and operated by Farah Leisure purposefully thought-out explosion of the Parks Management LLC, a subsidiary of ultimate rides, slides and attractions that :?8CC@E>:FE;@K@FEJ Aldar Properties PJSC, the aim was “to any water and theme park enthusiast could The biggest challenges have arisen from design the best waterpark in the world and ask for,” he continues. “The colours of the the environment. “It’s very corrosive as create an action-packed park to suit all age rides are bright, while the theming of the Abu Dhabi is next to the Arabian Gulf and

AM 4 2012 ©cybertrek 2012 Read Attractions Management online attractionsmanagement.com/digital 25 GIF=@C<

(Above) Oswald receives the WWA’s Leading Edge Award; (right) the waterpark’s rides include Liwa Loop

during the summer, temperatures rise the vast majority of our front line col- towards the same goal,” he says. “It’s criti- above 50 degrees Celsius,” says Oswald. leagues are recruited from other countries,” cal that we coordinate to make Yas Island a “This puts men and equipment to the test. he says. “We recruit them and there are a landmark entertainment destination.” The team at Al Jaber LEGT Engineering lot of necessary bureaucratic and logistical Yas Island is already well on its way to and Contracting (ALEC) is working tre- requirements related to organising resi- achieving this goal. The destination cur- mendously hard under tough conditions to dence and work visas, medical coverage, rently boasts seven hotels, Ferrari World complete the park.” transport facilities and providing room and Abu Dhabi, Yas Marina Circuit and Yas Another element that Oswald wasn’t too board.” Oswald has found that working Links Golf Course, with Yas Mall to open affected by when working in the US was closely with the other attractions manag- next year. When Yas Waterworld opens, it’ll the logistics relating to staff. “In Abu Dhabi, ers on the island helps. “We’re all working be able to accommodate 7,000 visitors and will be open daily. It’s predicted that the core audience will come from Abu Dhabi and Dubai, although the waterpark is ABOUT MIKE OSWALD being marketed to all the Gulf Cooperation Countries plus key international travellers. What are your hobbies? “Based on the growing resident population, I love to cycle. I ride my road bike in-bound tourism and the lack of direct a minimum of three times a week, competitors in Abu Dhabi, we’re conﬁ - including one evening on the Yas dent we’ll see quick growth,” says Oswald. Marina Formula 1 Circuit “Tourism will increase, as Yas Island con- What’s your favorite food? tinues to grow, and we have the advantage Mexican of being open all year round. Most water- What’s your favorite ﬁ lm? parks have to close for the winter.” I love so many, but if I had to choose just one it would probably :?8E>Raging Waters San How would others describe you? lifetime to build and open the best Dimas back in 1991. Oswald was study- I hope they would say something nice! I waterpark in the world, so I want to enjoy ing for a business degree at the University think most people would say that I’m a the ride! of Southern California and worked at the waterpark for four years during his sum-

26 Read Attractions Management online attractionsmanagement.com/digital AM 4 2012 ©cybertrek 2012 powered by www.leisurediary.com

DIARY worldwide event listings for leisure professionals

The FIA FLAME Conference in June features a gala dinner and awards event

25–28 ❘ 8th Annual MAY International Conference 17–19 ❘ FASTER on Kinesiology and Convention 2012 Exercise Sciences Venue The Rose Bowl, Southampton, UK Venue Athens, Greece Summary Summary The inaugural FASTER Convention, This conference brings together scholars brought to you by ﬁ tness training and students from all areas of applied specialist FASTER, will include talks and integrated health sciences, including and networking opportunities with key physiology, health psychology, health industry professionals. It’s expected to promotion, epidemiology, biomechanics, attract around 200 delegates. sports medicine, training methods, Web http://www.fasterglobal. nutrition and physical education. com/faster-convention-2012 Web www.atiner.gr

18–20 ❘ BodyPower 26 ❘ FIA Golf Day Venue NEC, Birmingham, UK Venue Tankersley Manor Summary & Golf Course, Shefﬁ eld Focuses on sports including strongman, Summary wrestling, boxing, MMA, gymnastics, Networking opportunities with cycling and athletics. The exhibition more than 150 representatives from incorporates sports nutrition, equipment, the leisure industry – followed by the clothing and associated products. Plus FIA’s annual FLAME Conference and seminars with sports personalities. Awards the next day. Web www.bodypowerexpo.co.uk Web www.fia.org.uk

27 ❘ FIA FLAME Conference JUNE Venue Magna Centre, Shefﬁ eld 23–24❘ EHFA National Summary Associations Forum The annual FIA FLAME Conference offers Venue Brussels, Belgium a range of seminars and motivational Summary discussions, with keynote speakers and An event which gathers members presentations from thought leaders from and representatives from national within and outside of the ﬁ tness industry. associations – that fall under the EHFA Then, in the evening, attend the FLAME umbrella – to exchange views and Awards – a gala dinner and awards [email protected] examples of best practice. The forum is ceremony celebrating the best clubs and also attended by guest speakers. leisure centres across the country. Web www.ehfa-events.eu Web www.fia.org.uk may 2012 © cybertrek 2012 GIF=@C<

mer breaks. After university he spent six ranking among their warmest memories. I years working in information technology couldn’t stay away from that for long.” The waterpark has been designed so for companies such as Hewlett Packard, Oswald loved his time at Alabama there’s something for everyone, from Toshiba and Hitachi. He was soon drawn Adventure – “It was a great learning adrenaline junkies to younger children back to the attractions industry though, experience. I was given new challenges where he spent ﬁ ve-and-a-half years work- continually, most of which were outside my ing at Alabama Adventure. “The attractions comfort zone. I was forced to be creative industry is always energetic, fun and in my approach to getting the job done,” – smiles. “My family has adjusted extremely dynamic; it never gets mundane,” he says. but has embraced his new life heartily, as well. Abu Dhabi is home to them and they “We’re in the business of providing individu- have his wife and sons – Jake who’s now love living here. It’s a great place to be and als with a wonderful experience, day in and 10 and Jett who’s seven. “They’re both we feel very fortunate to have been given day out – experiences that could end up as crazy about theme parks as I am,” he such a wonderful opportunity. It’s super easy to make friends, as the huge expat YAS WATERWORLD’S SUPPLIERS population makes it a very inclusive and social culture. And, for me, the opportunity Rides and equipment: WhiteWater Safety Products; The Lifeguard Store; to work with a world-class team of people West Industries; Wave Loch; Vekoma RaveSports; WaterWars; and Grosﬁ llex on a world-class project is a real high. Rides Manufacturing; ProSlide Aquatic engineering: Water Technology “Right now I have no plans to leave Abu Technology Inc; Neptune-Benson; Lead consultant & theming design: Atkins Dhabi,” he continues. “I’m planning to stay Herborner Pumpenfabrik; Siemens; Project contractor: Al Jaber L.E.G.T. and operate this park over the long-term. Omniticket Network; Agilysys; Water Engineering & Contracting (ALEC) LLC I’ve been closely involved in the pre-opening phase and now the real fun begins.” L

28 Read Attractions Management online attractionsmanagement.com/digital AM 4 2012 ©cybertrek 2012 IAAPA Best New Product & Impact Award WWA Innovation Award 2011

Exhibits.nl is a leading supplier of interactive exhibits, operating worldwide to the highest quality standards. Our exhibits are innovative, fun, educational and above all, of a world class built quality.

High quality interactive exhibits Amazing Machines / Air and Space / Human Body / Digital World / Water / Sound and Light / Energy and Electricity / Mother Earth / Nature / Arts / Just Fun / Physics and Mathematics

www.watertoys.com www.watertoys.com JOIN US AT IAAPA ! [email protected]@watertoys.com BOOTH # 1 866 833 8580 | 905 649 5047 3606 [email protected] www.exhibits.nl

www.whitewaterwest.com

www.aquaticgroup.com

AM 4 2012 ©cybertrek 2012 Read Attractions Management online attractionsmanagement.com/digital 29 K?8EËJ NFE;J@;<89C<9F;@<;G?K

B8K?C<@E><;@KFI 8KKI8:K@FEJD8E8>

8elckiX$XZZ\jj`Yc\]Xd`cp ]legXibkfgcXpXe[ c\Xie`jk_\m`j`feY\_`e[ Dfi^XeËjNfe[\icXe[

30 Read Attractions Management online attractionsmanagement.com/digital AM 4 2012 ©cybertrek 2012 pened in April 2010, Morgan’s never played with some- Wonderland was designed to be one with special needs. accessible by all special needs Morgan, who’s now 19, individuals and to be enjoyed by has an incredible atti- everyone. Featuring 25 rides and tude and a very upbeat attractions,F the US$35m (£22m, %27m), approach to life and it’s 25-acre theme park in San Antonio, Texas, a shame that not every- US, has attracted more than 300,000 one gets to enjoy that.” guests from all 50 states and 40 other Hartman’s vision was countries. One family even moved from an ultra-accessible fam- California to Texas so that they could bring ily fun park, aptly called their family to the park on a regular basis. Morgan’s Wonderland, which would 8Yfm\ Dfi^Xe And it’s all thanks to a girl named Morgan. welcome all, regardless of their abilities, ?XikdXe#n_f_XjZfê`k`m\[\cXp#èjgì\[ It was seeing his daughter Morgan, who and integrate special needs people with _\i]Xk_\i>fi[fekfZi\Xk\Xk_\d\gXib has cognitive delay, struggling to interact able bodied visitors to eliminate any awk- k_XkXccg\fgc\ZXeXZZ\jjXe[\eafp kfg with other children on a family holiday that wardness or stigmas that may exist. gave Gordon Hartman the determination Such a park had never been created to create an attraction that everyone could before, so Hartman set out to convince putting any money into soccer facilities,” enjoy together. people that it was needed and also that it Hartman explains. “I wanted to do some- “It wasn’t that these children didn’t want needed funding. thing for the community and bring some to play with her,” Hartman recalls. “But funding in.” The land was split into two par- Morgan has a hard time with some forms JF8I cels, with 25 acres set aside for a theme of communication at times and was unable His fi rst step was to put in $1m (£623,500, park that was designed for the special to convey her desire to join in. The children %765,500) to get the process started. “I’d needs community and the rest for a fi rst- didn’t know how to respond, as they’d been in the home building and land devel- class soccer complex featuring 13 full-size opment business for 23 years and had soccer fi elds. The playing fi elds are rented the opportunity to sell all my companies. out for tournaments and league play to pro- This gave me the means and the time to vide an income for the operating expenses focus all my energy on creating a park for at non-profi t Morgan’s Wonderland. Morgan and people like her,” he says. Buoyed by the popularity of STAR Next, Hartman set up Sports Outdoor Soccer, Hartman launched a community- And Recreation (SOAR) Park, Inc., a non- wide campaign -- Soccer for a Cause profi t organisation, and acquired more -- to bring professional soccer to San than 100 acres in an abandoned limestone Antonio. This led to the creation of the quarry on San Antonio’s north-east side. San Antonio Scorpions FC of the North Under the umbrella of SOAR are two busi- American Soccer League. Because of the ness entities – Morgan’s Wonderland and Scorpions’ success and fan enthusiasm, the STAR (South Texas Area Regional) an 8,000-seat multi-purpose stadium – >fi[fe?XikdXeËjm`j`fe`jefnXi\Xc`kp Soccer Complex. “San Antonio is a very expandable in stages to 18,000 seats – is strong soccer city, but we hadn’t been under construction in preparation for the

AM 4 2012 ©cybertrek 2012 Read Attractions Management online attractionsmanagement.com/digital 31 K?

8ccm`j`kfijn\XiI=@;ni`jkYXe[j K_\ZXiflj\c`jjleb\ejfk_Xk ]fi\m\ipfe\ËjjX]\kpXe[j\Zli`kp g\fgc\`en_\\cZ_X`ijZXeXZZ\jj`k

2013 soccer season, outdoor concerts and member of their group is by scanning their done before,” he says. “People didn’t other special events. Like STAR Soccer, own wristband and children cannot leave realise why it was necessary. We had to the Scorpions convey all net profi ts to the park without the person they arrived overcome that issue to explain the impor- Morgan’s Wonderland to defray operating with. Guaranteeing safety and security tance of the park and what it can do.” expenses and to expand programmes and gives caregivers peace of mind so they can The park’s aim is to encourage the services for the special needs community. also relax and enjoy themselves. inclusion and interaction of people with “This is the very fi rst professional team The second request was for a casual or without special needs. “Everyone to be created for the expressed purpose environment without all the crowds that understands the concept of play,” says of benefi tting a cause rather than an inves- parks of this type usually have. This would Hartman. “We want people to realise that tor,” Hartman said. In August, Toyota ensure that special needs visitors who just because someone might not be able announced sponsorships of both Morgan’s are uncomfortable in overly stimulated to see or hear or is sitting in a wheelchair, Wonderland and the Scorpions’ new sta- situations would enjoy themselves. To it doesn’t mean that they don’t have a per- dium, now known as Toyota Field. achieve this, the park has a policy of clos- sonality or aren’t fun or intelligent or can’t ing the gates if they have too many guests. contribute to society. We break through I

9\cfn Dfi^XeËjNfe[\icXe[`j Yl`ckXZifjjXj`k\f]),XZi\j

32 Read Attractions Management online attractionsmanagement.com/digital AM 4 2012 ©cybertrek 2012 9\cfn Dfi^Xen`k__\i gXi\ekj>fi[feXe[DX^^`\

and mailed us $5 and 31 cents. We were enlightened by how many people wanted to contribute to what we were doing.” The desire to make the project happen meant that from Hartman’s original idea to opening took only 39 months, despite the complications of creating something new. “If we ever ran into a problem, the desire to overcome the obstacle was so strong that it was never really an issue – we overcame every problem,” says Hartman.

K?<I@;Chance Rides and a lot of time went direction of how things should be done. into ensuring they looked like regular rides, “None of our business acquaintances, Ôijkk`d\%N\Ë[dXb\ as opposed to rides for people with spe- contractors, manufacturers or vendors cial needs. The carousel is sunk into the had experience in this, but they wanted to d`jkXb\jYlkn\i\ ground so that people in wheelchairs can get involved,” says Hartman. “Everything access it. The wheelchair is secured to a we created was being made for the ﬁ rst gi\gXi\[kfb\\gkip`e^ platform, themed like a dragon to match time. We knew we’d make mistakes as we the other animals on the carousel, which were trying new things and were prepared lek`cn\^fk`ki`^_kÉ goes up and down so that person gets the

AM 4 2012 ©cybertrek 2012 Read Attractions Management online attractionsmanagement.com/digital 33 K?

K_\i`[\jXi\Yl`ckkf\ejli\k_Xk\m\ipfe\ ZXe\eafpk_\dkf^\k_\i2 9\cfn XccXZk`m`k`\j Xi\XZZ\jj`Yc\kfg\fgc\`en_\\cZ_X`ij

8Yfm\ m`j`kfijf]XccX^\jXe[XY`c`k`\jZXe\eafpk_\XZk`m`k`\jXkDfi^XeËjNfe[\icXe[ same motion and experience as the peo- ÈK_\i\ËjXg\eklg Australia and Canada. “There’s a lot of ple going round on the horses. Benches homework and planning involved before have been suspended between the centre [\dXe[]fiXgcXZ\c`b\ building a park,” he advises. “For example, of some animals, which, again, go up and they have to have another revenue stream down, so people who aren’t able to climb k_`j%K_\i\ËjXccjfikj to support the park. We want to help peo- onto a horse are still able to have just the ple be successful rather than rushing into same experience. f]gfk\ek`Xc%Efn`kËj something and it not working.” On all rides, lights ﬂ icker before they Hartman opened a school, Monarch start to indicate to people who are hearing XZXj\f]n_\e#efk`]# Academy, on site last year for 25 students impaired that motion is about to begin. For from grade six to age 24, which he plans to the visually impaired, an announcement dfi\n`ccY\Yl`ckÉ expand. “Developing a school for special counts down to the start of the ride so needs individuals was always a dream of guests can anticipate the movement. the park doesn’t make money – in fact it mine and by having it by the park means Suggestions of a rollercoaster were loses money, which is why the revenue that we can use much of the park’s infra- instantly rejected. “There’s no way I can streams from the soccer park and pro soc- structure,” he says. “The school isn’t just design a rollercoaster that goes upside cer are so vital. “We realise many families about learning your ABCs, it’s about learn- down and is going to be safe for every with members having physical or cognitive ing life skills and job skills. We plan to one of my special needs guests,” explains special needs are on tight budgets,” says make the school larger so we can teach Hartman. “At Morgan’s Wonderland, every Hartman, “so we try to make everything we hundreds of children in the future.” ride in our park can be experienced by eve- do for our guests as affordable as possible. rybody. I’m not going to put something in We even allow guests to bring their own DFI>8E here that excludes some of our guests.” food and drinks into the park and to dine at Morgan attends the school and loves the Rather than requesting a patent on the our Picnic Place.” park, but to her it’s just a park. “Her cogni- rides, Hartman is keen for Chance Rides to tive delay doesn’t allow her to understand replicate them: “The company now has a Israel, can many other people. L

34 Read Attractions Management online attractionsmanagement.com/digital AM 4 2012 ©cybertrek 2012 Kiddie Kart Gamma LeisurePOS MEMBERSHIP

gamma dataware

Complete business solutions

Modular integrated management information systems for visitor Major attractions, museums, Rides heritage sites and ADMISSIONS RETAIL CATERING BOOKINGS ACCOUNTS theme parks The CompanyCarousel Gamma Dataware Limited Gamma LeisurePOS provides visitor attractions of all types and sizes with a complete end-to-end operational management system from admissions to back office reporting, analysis and accounting. The system’s modular approach allows operators to implement any combination of modules to meet their specific requirements. While the integration between modules ensures that operators can easily produce cross departmental reports such as visitor spend analysis.

Bumper LeisurePOS modules include: Cars Admissions and Ticketing Bookings and Event Management Membership Retail and Catering Point of Sale Stock Control Purchase Order Processing Mail Order Gift Aid VISIT US AT Integrated Chip and PIN IAAPA Web Interfaces Gamma Dataware Ltd Accounting and Payroll BOOTH NO. 2647 Wright Business Centre Reporting and Back Office Management 1 Lonmay Road Glasgow LeisurePOS options include: G33 4EL = #,4(.(55$0'4(/16(+$0'+(.' !70,65 Telephone: +44 (0)141 773 6273 = ",&-(65$.(5$0'&1..(&6,10-,15-5 $: = (/1*4$2+,&'$6$&$2674( +44 (0)141 773 6283 = !+,2$0' )141))5,6(5$.(5 E-mail: = 19(%64$05$&6,10)((5 [email protected] = "+($64(1:)),&(5$.(5 Bertazzon 3B srl, 31020 Sernaglia (Treviso) Italy Phone +39.0438.966291 Fax +39.0438.966165 E-Mail:[email protected] [email protected] www.gammadata.com Venetian Carousels

AM 4 2012 ©cybertrek 2012 Read Attractions Management online attractionsmanagement.com/digital 35 DLJ

N?< FLICFM<F=GFGLC8I:LCKLI<#=8J?@FE;EL<

B8K?C<@E><;@KFI 8KKI8:K@FEJD8E8>

nimated mannequins and a moving catwalk are bringing couture to life at The Fashion World of Jean Paul Gaultier: From the Sidewalk to the Catwalk, cur- rently8 on display at the de Young Fine Arts Museum, San Francisco (FAMSF), US. Designed to be a creation in its own right, as a contemporary installation rather than a fashion retrospective, the exhibition features 140 ensembles spanning 35 years from the French designer’s couture and ready-to-wear collections. Having previously profi led the work of Vivienne Westwood, Yves Saint Laurent and Cristóbal Balenciaga, the museum is a fi t- ting venue for another master of design. FAMSF curator of costume and textile >Xlck`\iËj:Xcc`îXg_`\^fne]ifd_`j:X^\jZfcc\Zk`fe`jX_\X[pZfdYèXk`fef]\e\i^pXe[\c\^XeZ\ arts Jill D’Alessandro says, “Gaultier cata- pulted onto the fashion scene with his =8J?@FE=LJ@FE his work as well as the innovative nature of unconventional approach that drew inspira- Aiming to fuse the energy of street culture the exhibition, including the animated man- tion from television, fi lm, music and street with haute-couture craftsmanship, the mul- nequins,” she says. “We’ve tried to capture culture. For the last four decades he has timedia installation is broken down into six the playfulness, the whimsy, the humour remained a catalyst for our times. This thematic sections tracing Gaultier’s infl u- and the raw energy of Gaultier’s world.” dynamic exhibition is a truly mul- ences, from Paris to science fi ction. However, there’s also a serious message timedia extravaganza complete These include The Odyssey of Jean Paul behind the exhibition. “Clothing, or fashion, with animated mannequins, Gaultier, which welcomes the visitor with has historically been used for social and runway clips and video singing mannequins, created by JoliCoeur political means,” D’Alessandro explains. excerpts from International, and a special cameo by “As Gaultier says, his ‘main infl uence is his extensive the designer; The Boudoir showcases what’s happening today. Fashion must cor- fi lm and music Gaultier’s work with corsetry and his col- respond to the aspirations of the moment collaborations. laboration with Madonna. The highlight of and refl ect current events. Designers are It succeeds in this section is two iconic corsets from the the catalyst of their time; their role is to capturing the raw, singer’s 1990 Blonde Ambition World Tour, translate the evolution of society.’ This is sometimes cha- which launched the cone bra into fashion why Jean Paul Gaultier is one of the most otic energy that iconography; and Metropolis, which con- infl uential designers of the past few dec- defi nes our con- cludes the exhibition with a presentation ades and why he warrants an exhibition.” temporary lives of Gaultier’s work for fi lm, performance and Gaultier’s world.” pieces and his relationships with pop icons, ;IXlck`\i]fi D’Alessandro says that the exhibition Westwood exhibition, organised by the ClZ9\jjfeËjÔcdK_\=`]k_

36 Read Attractions Management online attractionsmanagement.com/digital AM 4 2012 ©cybertrek 2012 M`j`kfijXi\\eZfliX^\[ kfjb\kZ_#dXb\dff[ YfXi[j#[iXg\dXee\hl`ej Xe[kflZ_k_\]XYi`Z

ÈPJCnXjXeXik`jkXe[[\j`^e\in_fgfjj\jj\[Xe `ejXk`XYc\Zli`fj`kp]fik_\nfic[Xifle[_`dÉ

K_\I\kifjg\Zk`m\YfXjkj)''_Xlk\$Zflkli\^Xid\ekj#[iXnè^jXe[fYa\Zkj]ifdPJCËj+'$p\XiZXi\\i national trend of high-profi le fashion Museum (DAM), especially as this is its fi rst exhibitions. “Dress is integral to the human exhibition dedicated to a fashion designer. experience,” D’Alessandro says. “I see it as Showcasing 200 haute-couture gar- no coincidence that the up tick of fashion ments, photos, drawings, personal exhibitions, many dedicated to 20th cen- objects from his studio and fi lm archives, tury designers, has occurred in the fi rst the exhibition explores Saint Laurent’s PJC[\j`ê\[k_`jj_fikZfZbkX`c[i\jjXj decade of the new millennium – a time for 40-year career, from his time at Dior in Xki`Ylk\kfGfgXik`jkKfdN\jj\cdXee contemplation of the century past.” 1958 through to his collection of evening The Fashion World of Jean Paul Gaultier: dresses from 2002. For DAM, The insatiable curiosity for the world around From the Sidewalk to the Catwalk was Retrospective provides the perfect oppor- him and then desired to translate that into organised by the Montreal Museum of tunity to demonstrate its commitment to fashion. His talent for design thinking and Fine Arts, Canada, in collaboration with examining creativity in all its manifestations. execution and his ability to consistently the Maison Jean Paul Gaultier. It was fi rst “Yves Saint Laurent (YSL) said his craft push boundaries is an appealing story and shown at the Montreal Museum of Fine ‘depends on artists for existence’,” explains one that’s present in all great artists.” Arts, then the Dallas Museum of Art, USA. Lindsey Housel, master teacher for archi- When its run at FAMSF ends in August, it tecture, design and graphics, and manager JKPC<@KLG will move to Fundación Mapfre – Instituto of digital engagement programs at the As well as highlighting YSL’s talent, the de Cultura, Madrid, Spain, then Kunsthal DAM. “YSL connected fashion, art and exhibition also aims to inspire creativity in Rotterdam, the Netherlands in 2013. design in a revolutionary way. He drew its visitors. Videos show YSL at work and inspiration from many artists, including Piet hands-on, interactive spaces, including PM

AM 4 2012 ©cybertrek 2012 Read Attractions Management online attractionsmanagement.com/digital 37 DLJ

Created by Fondation Pierre Bergé-Yves The Retrospective is on display in the I<;8C

;`jgcXpj]\Xkli\[`ek_\JZ_`XgXi\cc`Xe[GiX[X1@dgfjj`Yc\:fem\ijXk`fejXkk_\D\kifgfc`kXeDlj\ldf]8iki\m\Xcn_\k_\ik_\knf`Zfejn\i\Zlk]ifdk_\jXd\Zcfk_

38 Read Attractions Management online attractionsmanagement.com/digital AM 4 2012 ©cybertrek 2012 D`iifi\[[`jgcXpjkXe[ji\Õ\Zkk_\ kiX[\dXibi\[jfc\jf]CflYflk`eËjj_f\j

The exhibition also celebrates Louboutin’s design process through every stage, revealing how a shoe is constructed, È?fn[fpfl[`jgcXpj_f\j#[`mfiZ\[]ifdk_\n\Xi\i# from the initial drawing and ﬁ rst prototype through to production in the factory. Xe[Zfem\pk_\Zi\Xk`m\m`j`fef]k_\[\j`^e\i6É

J?F<@E Curator Donna Loveday didn’t hesitate Louboutin is in good company, as the is played by actress Judy Davis, animate when she received a call from Louboutin’s museum has staged a number of fashion the entry gallery and the seven sections offi ce in London suggesting a collabora- exhibitions, including showcases of the of the exhibition. In the fi lms, “Schiap” tion. “Fashion is an important strand within milliner Philip Treacy, fashion photogra- and Prada talk at a dining table. The dia- our exhibition programme and I immedi- pher Tim Walker and designers Matthew logue uses paraphrased excerpts from ately saw the opportunity for the fi rst UK Williamson and Hussein Chalayan. The Schiaparelli’s autobiography Shocking Life retrospective exhibition of Louboutin’s 2003 exhibition of shoe designer Manolo and Prada’s fi lmed remarks. Visitors will work at the Design Museum,” she says. Blahnik remains one of the most popular. have the impression of eavesdropping on a Loveday worked with Louboutin to meeting of two great fashion minds. defi ne the narrative for the show and select J:I<Fair in the fi nding out as much as I could about the Baz Luhrmann has created a series of 1930s, the exhibition aims to show how they designer, his philosophy and design proc- fi lms for an exhibition on designers Elsa explore similar themes through different ess. A storyline was presented to Christian Schiaparelli and Miuccia Prada at the approaches. The seven themed galleries and we worked with exhibition designers Metropolitan Museum of Art (Met), USA. are: Waist Up/Waist Down; Ugly Chic; Hard Household to bring this story to life. The Met’s Spring 2012 Costume Chic; Naïf Chic; The Classical Body; The “The challenge for the curator is the Institute exhibition, Schiaparelli and Prada: Exotic Body; and The Surreal Body. scale of the object with which you are Impossible Conversations, explores the “Juxtaposing the work of Elsa working,” she continues. “How do you affi nities between two Italian designers Schiaparelli and Miuccia Prada allows us display shoes, divorced from the wearer, in from different eras. It features 100 designs to explore how the past enlightens the a static exhibition environment, and allow and 40 accessories by Schiaparelli (1890– present and how the present enlivens the a focus on the construction and detail 1973) from the late 1920s to the early past,” says Harold Koda, curator in charge. of each shoe? How do you successfully 1950s, and by Prada from the late 1980s “The connection of the historic to the convey the artistic personality and crea- to the present, drawn from The Costume modern highlights the affi nities, as well tive vision of the designer? This exhibition Institute’s collection and the Prada Archive, as the variances, between two women attempts to successfully combine both as well as other institutions and collections. who constantly subverted contemporary elements within a dramatic and immersive Eight short videos created by Luhrmann, notions of taste, beauty and glamour,” exhibition environment.” in which Prada talks with Schiaparelli, who adds curator Andrew Bolton. ●

AM 4 2012 ©cybertrek 2012 Read Attractions Management online attractionsmanagement.com/digital 39 @E;LJKIPFG@E@FE 102:0=35>AC7 0CCA02C8>=B<0=064<4=C 4X ^RO VK]^ ZK\^ YP ^RO ]O\SO] WK\USXQ Y_\ KXXSÒ\]K\c SXN_]^\c ObZO\^] ÔVV _] aRK^ MRKXQO] ^ROc½Ò ]OOX SX ^RO ZK]^ cOK\] KXN aRK^ ^ROc Z\ONSM^ PY\ ^RO XOb^

B8K?C<@E>Û<;@KFIÛÝÛ8KKI8:K@FEJÛD8E8>

9^W]F^^S RWPXaP]S24> º8UTPacWT\PaZTcX] BP[[h2^a_^aPcX^] 2WX]PfX[[bdUUTaPb

POTPMJEBUJPOBOE cWTaTP[TbcPcTQdQQ[T SPMMVQTIBWFCFFO UIFNPTUTJH QdabcbP]ScWT[PRZ “C OJ³DBOUDIBOHFT Ûd_ZTT_]TRTbbPah 9JUIUIFFYQBO TJPOBOEDPOUSBDUJPOPG5JY(MBHT c^ZTT_PcWT\T %FEBS(BJS2BSRVF4FVOJEPTBOEPUIFST XPSMEXJEFDPVQMFEXJUIUIFFYUFOTJWF _PaZUaTbWRPcRWTb HSPXUIJOUIFJOEVTUSZBOEEFWFMPQJOH DPNQBOJFTJO#TJBUIFSFIBTCFFOB d_fXcWcWT\» TJHOJ³DBOUTIJGUJOBDUJWJUZ BYYN LOMKWO MRKS\ YP >KVVc SX $#$ KXN .0: SX $$! During the same period of time, our company developed the fi rst interactive dark ride package, The Great Pistolero rate consolidations, there was a basic ers who are primarily focused on real Roundup®, which spurred a whole new shift in ownership attitude. Gone was the estate and economic development for their genre of amusement park dark ride attrac- entrepreneurial approach to new prod- park land regions. In addition to park own- tions around the world. We also saw most uct development and park growth and ers, new suppliers have sprung up in these simulator attractions wane in popular- EBITA was a word being bantered about in regions without the many years of experi- ity while the thrill ride and rollercoaster news releases. The shift to Asia has been ence that has made this industry as safe remained king of the industry. complemented by Disney and Universal and successful as it is. Also, the rise and With the advent of the larger, corpo- Studios in the region, as well as new play- fall of Six Flags created a signifi cant tidal wave in the industry. Some major companies struggled through it all and many changed ownership. Now that the debt burden has been eased on the company, it’s back in a big and positive way. For the next 15 years, I believe the US and European markets will stabilise, as large debts are whittled down or lost through reorganisation. I fear that the market in China will suffer from a signifi cant downturn as the real estate bubble bursts in China and the lack of maintenance and upkeep that’s necessary to keep a theme park fresh catches up with them. India and the Middle East will continue to grow in the next 15 years, as will other developing markets in Southeast Asia. Industry suppliers will continue to stimulate the market with new and fresh ideas that will help theme parks remain as the number one family destination for >KVVc .Y\ZY\K^SYX½] Æ \]^ SXÔ\KM^SÒ NK\U \SNO ?RO 2\OK^ ;S]^YVO\Y =Y_XN_Z YZOXON SX $$ modern society.”

40 Read Attractions Management online attractionsmanagement.com/digital AM 4 2012 ©cybertrek 2012 8KQ\S LOVSOÒ] ^RK^ ,P\SMK S] KX OWO\QSXQ OMYXYWc A^bbK\XO\½] /YM^Y\ BRY 0bZO\SOXMO RK] \OMOSÒN ^R\OO SXN_]^\c KaK\N] KXN S] ]RY\^ VS]ÔN PY\ WY\O

JGUFFOZFBSTBHP+ the levels we’re familiar with in the west. working away from the offi ce much easier. EPO¬UUIJOLNBOZPG Consequently, parks and attractions are However, it’s also robbed us of those small VTIBEBOUJDJQBUFE being built that are comparable or better. opportunities where we have time for our- “F UIFHSPXUIJOUIFMFJ The demand for new projects has shifted selves. The only place left is at 30,000ft, TVSFNBSLFUJOXIBU from the west to the emerging econo- although this is all changing as airlines XBTUIFOUIFEFWFMPQJOHXPSME9IBU mies. China, Saudi Arabia, Singapore and start to introduce in-fl ight internet access. XFSFUPCFDPNFUIFUJHFSFDPOPNJFT Malaysia, to mention but a few, are coun- We’ll see technology dictating how we PG5PVUI'BTU#TJBXFSFTUJMMJOUIFJS tries where we’re seeing large investment. design our attractions. With the advance- JOGBODZMJLFXJTFUIF5PWJFU7OJPOIBE The trend is bound to continue until ment of virtual sets that can be changed POMZSFDFOUMZDPMMBQTFETPEFWFMPQ these markets start to match the demand electronically, immersive 3D projection NFOUPGBUUSBDUJPOTXBTBUUIFCPUUPN for such venues. In the meantime, we’re and intelligent systems that recognise the PGUIFMJTUCVUUIJTIBTDIBOHFE seeing new markets come on line – Africa visitor’s age, gender and name, we’ll see Over the years we’ve seen these mar- is one. As these economies develop, they attractions being able to attract repeat kets develop into fully-fl edged economies. may one day prove to be as large as the visitors as the outcome or scenario will be As part of that process, the demand for ones in Asia and the Middle East. altered without the need for a rebuild and leisure and entertainment has grown The ability to stay in touch from practi- this will provide exciting opportunities for to a scale that has, in areas, surpassed cally every corner of the world has made unique visitor attractions.”

AM 4 2012 ©º 2012 Read Attractions Management online attractionsmanagement.com/digital 41 @E;LJKIPFG@E@FE

BX\^]5^d[ZTb bP[TbP]S\PaZTcX]VSXaTRc^a APX]Q^f?a^SdRcX^]b

OFPGUIFNBJO DIBOHFTJTUIF JODSFBTFEVTFPG “O MJDFOTFEQSPQ FSUJFTCZUIF BUUSBDUJPOTJOEVTUSZ+ODSFBTJOHMZQBSLT BSFTVDDFTTGVMMZVTJOHXFMMLOPXO CSBOETBTBXBZPGFOIBODJOHUIFJS PXOCSBOE(PSFYBNQMF2FQQB2JH 9PSMEBU2BVMUPO¬T2BSL0JDLFMPEFPO 1Y_VUO] Z\ONSM^] ZYZ_VK\S^c YP MRSVN\OX½] L\KXN] .BOEBU2MFBTVSF$FBDI$MBDLQPPMBOE &SBZUPO/BOPS2BSL¬T$FOUIFNFE to potential visitors. One of the biggest SJEFBOE6IPNBT.BOE challenges is keeping up with trends and We’re also seeing a growing number predicting which children’s brands will of attractions incorporating personal become popular. This is particularly the appearances of famous licensed children’s case with our attractions industry clients, characters into their events programmes. who plan their character events up to One impact of this is to enable the indus- one year in advance. I need to advise try, through its choice of brand partner, to clients of the best-licensed property raise its appeal to a speciﬁ c target audi- choices for the audience they’re looking ence. Working with intellectual properties to appeal to and provide reassurance that in this way also, ironically, broadens the these selections will remain current for the general appeal of the attractions industry time of their actual event.” 8SUO ^RO 6XSQR^ KZZOK\ON K^ BK\aSMU .K]^VO SX >OZ^OWLO\

6[T]]B\XcW \P]PVX]VSXaTRc^a º8]RaTPbX]V[h^UcT] BZhBZP]4da^_T6\Q7 fT½aTPbZTSc^

IFNBJODIBOHFT R^\_[TcT^dafâZ BSFUIFBCJMJUZUP DPNNVOJDBUFBOE X]eTahcXVWc “T TIBSFJEFBTNVDI STPS[X]Tb8c½b GBTUFSUIBOCFGPSF 2SFWJPVTMZBEFTJHOXPVMETUBSUBTB TgRXcX]VQdcb[TT_ TLFUDIPOBOBQLJOUIFOHFUGBYFEBOE EJTDVTTFEPWFSTFWFSBMXFFLT6PEBZ WPbQTR^\TT[dbXeT» XFPGUFOIBWFQSFMJNJOBSZEFTJHOTXJUI 1K]Ô\ MYWW_XSMK^SYX WOKX] ]ZOON S] UOc ]Kc] >WS^R BCVEHFUFTUJNBUFGPSUIFXIPMFQSPKFDU XJUIJOEBZT(JOJTIFEQSPKFDUTSFTFNCMF ues. Customers can exchange or license realised via content creativity. Computer NPSFBOENPSFUIFPSJHJOBMDPODFQUT content from a variety of sources. This processing has enabled 3D stereo to fi nally TPXFDBOTBZXIBUXJMMBOEXPO¬UXPSL enables us to maintain production and dis- be authored under optimal circumstances. Increasingly often we’re asked to com- tribution in addition to our core business of Content will be a driving force for the plete our work to very tight deadlines – a hardware solutions. Advances allow amaz- next 15 years. Technology will still be customer may have seen something we’ve ingly high resolution in 2D or 3D stereo. improved – we can put images, sound done and want to replicate it, but in a very Digital Databases can be converted to visu- and other senses in any resolution. But short time period. It’s exciting, but sleep als and displayed simultaneously, which the content will start to appear in increas- has become elusive. The world operates enhances the ability to understand the data. ingly imaginative ways. I look forward to 24/7 and if you can’t keep up you miss out. LED lighting, fl at-panel displays are excit- experimenting more with unusual-shaped The best changes have been digital ing changes and 360 degree seamless installations using 3D graphics and sound. media and the establishment of a sort of projection combined with sound is quite Expo 2015 in Milan will be a great milestone unoffi cial set of standards for fulldome ven- a leap. There’s still a lot of potential to be on the journey through the next 15 years.”

42 Read Attractions Management online attractionsmanagement.com/digital AM 4 2012 ©cybertrek 2012 www.jackrouse.com ;EGIFA<:KGIF=@C< JDFFK? FG

B8K?C<@E><;@KFI8KKI8:K@FEJD8E8>

IF9DFI>8E ?<8K?

N_Xk`jk_\A`d9\Xd8d\i`ZXe N_XkËjk_\jk`cc_flj\[\j`ê6 Jk`cc_flj\Xe[;`jk`cc\ipKfli6 RM: It’s a project in many parts. In trying RM: Jacob Beam’s frontier still was to establish a home place for the brand, we founded in 1787 in Clermont, Kentucky, looked at the project holistically – what’s USA. It’s part of The Bourbon Trail – an the guest’s experience when they drive area made up of six distilleries that people through the site and arrive in the parking can drive to and experience the brand and lot? Previously, the main entrance led visi- learn how it was made. tors into the heart of the distillery – a large Jim Beam’s corporate leadership realised industrial-looking complex, which didn’t stead. On the bus ride to the distillery, the that, in order to keep pace with their com- fi t with the expectation of a friendly brand. guide sets some context about where they petitors on the Trail, they needed to update We created a new entry drive that takes vis- are and what happened there in Beam’s their visitor experience, and this was the itors through beautiful, rolling, landscaped 235 years of history. genesis for the new project. We’ve remod- countryside, past renovated farm buildings, elled and revamped the existing facility and right to the American Stillhouse. N_XkËjk_\kfliËj[\j`ê6 created a complete distillery experience, The client was adamant that the experi- RM: The fi rst part of the distillery tour is so visitors feel they’ve had a personalised ence offered people choices. So, guests a water experience. Water’s important to experience with their brand. Opened on can visit the American Stillhouse on its the process of making bourbon because October 3rd, the stillhouse is a brand new, own, opt to add in the tour or simply walk it fi lters through the limestone – that’s why two-storey building that comprises a visitor round the grounds and have a tasting. Our all these distilleries are in this area. Visitors centre and retail store. design takes all of that into account for walk into the recreation of a well – there’s a HW: In the production tour, guests can go people with varying amounts of time. grated fl oor with a chink of light, the sound inside the actual factory – it’s the fi rst time The stillhouse is a recreation of a period of water and a dank atmosphere. Jim Beam’s opened its doors to the public. stillhouse building. The centrepiece is a Guests are then taken into the produc- And guests can visit the American Outpost 40ft (12m)-high distillation columnar still tion area, which encapsulates the whole – a renovated tasting venue that we devel- – a beautiful, copper, burnished edifi ce massive distillery process on a much oped. It’s the most exciting part, because that houses an elevator. At the base is the smaller scale. It’s a warm, clean, more it’s where guests have the opportunity to reception desk where guests meet their contemporary space. Batches of bourbon taste the product. guide, who walks them to the Beam home- are produced so the guests can observe

44 Read Attractions Management online attractionsmanagement.com/digital AM 4 2012 ©cybertrek 2012 È>LI8@EJ8E;D@O K?<D8J?%@KËJ8:I8=K

the process. Visitors learn the constitu- Above: Choose from straight, blended ent parts of the bourbon – the grains, how much goes into it and the various steps in or perhaps ﬂ avoured bourbon actually making the bourbon, right down to Right: History buffs will learn all about the barrelling. We establish what the proc- the generations of the Beam family ess is and what makes it special. For Jim Beam, it’s the story of innovation through their family history across the ages. RM: From there, we go to the large-scale HW: The design can be summed up in process – to the actual distillery itself. two words – authentic and interactive. In Guests walk into the fermentation room the production tour, guests can touch the and view twelve 10,000-gallon vats of fer- grains and mix the mash. It’s a real craft menting mash. You have the sights, the experience, which makes it easy for them smells and the heat from that part of the to digest. They don’t have to walk miles process. It’s still a craft process, but now across a factory ﬂ oor; it’s been shrunk we’re seeing it on a massive scale. From down so everything can be seen and fermenting, we step outside and go to the understood in an easy way before visiting distillation area with its heat and yeasty the larger distillery operation. That’s one smell. We’ve recreated two tail boxes, of the differentiators between our tour and which are glass, enclosed cases that the others on the trail. bourbon is pumped through as it’s created.

AM 4 2012 ©cybertrek 2012 Read Attractions Management online attractionsmanagement.com/digital 45 ;EGIFA<:KGIF=@C<

Become part of the bourbon-making process and meet the staff who actually do the jobs while you enjoy the journey

Their original purpose was for samples to of T Jeremiah to give a big, wow fi nish. down for you. We’ve introduced a machine be taken and they still serve this purpose, Monitors embedded in the graphic show called the Enomatic, which is a wine serv- but we’ve redesigned them to make it a the decanters morphing into one another. ing system that we’ve adapted – we’re the more visual experience. fi rst to use it for bourbon. The guests are HW: Something the design team did N_XkËjk_\kXjkè^\og\i`\eZ\6 greeted in a cocktail party-type atmos- really well was allowing the staff to be the RM: Usually at a tasting, you don’t have a phere. They’re given a tasting card and stars of the show. We leveraged the human choice in what you sample. There’s also a introduced to the different brands. They asset to its best advantage, so when you complicated process of pouring the bour- have the power to choose what they want go through the tour you’re meeting the bon into glasses and passing them back to drink – that’s the most important thing. people who actually do the jobs. We have and trying to get everyone’s attention. This lighting, AV, graphics and exhibits, but they was the experience at Beam before the N_Xkèk\iXZk`m\jXi\k_\i\6 don’t detract from the people, who are update and a lot was lost in the message HW: We have interactive touchscreen so special. Our exhibitory complements about the brand. scrapbooks where guests can learn more what’s already there. Beam has many different brands. about the Beam family, the brand and the RM: Towards the end of the tour, guests Government rules stipulate that visitors can distillery. There’s the physical interactive see staff working on the bottling line, only have two samples, so if one of those of touching the grains and becoming part which is done on a massive scale. They isn’t something you want, it may be a let- of the bourbon-making process in the tour learn more about the Beam family mem- and the tasting, which is the most exciting bers who contributed to various parts of interactive experience. the brand, such as T Jeremiah Beam, who had the vision to take the brand global. He N_XknXjpflièjgìXk`fe6 came up with many marketing and packag- RM: We’re telling the story of a craft that’s ing schemes and developed a very popular local and personal, but is a large-scale, decanter programme. The space is rustic, global, very professional, modern industry. and guests are surrounded by hundreds Our design needed to balance those two of decanters. A mural is a composite of things, which we’ve achieved. The new images of decanters making up a picture entrance drive and the American Stillhouse

The renovated two- storey stillhouse now features a visitor centre and retail store

46 Read Attractions Management online attractionsmanagement.com/digital AM 4 2012 ©cybertrek 2012 Get a feel for the all-important grain provide a vintage and authentic experience, while the production tour combines homely moments with large, industrial, wow elements.

N_Xkn\i\k_\Z_Xcc\e^\j6 RM: It’s a huge, composite structure – ÈK?<8@D@JKF@E:I<8J<M@J@KFIELD9E@=@:8EK:I@K@:8C over a long period of time – some from the 1930s, others built a few years ago. We D8JJKF8GG<8CKFDFI<>L

?fn_Xjk_\\og\i`\eZ\Z_Xe^\[6 HW: Before we started work in June 2010, Jim Beam was the lowest rated tour on the trail. It was an incomplete tour and got a lot of criticism that there wasn’t enough to do. Visitors now have choices of things to do and it’s a very hands-on, sensory place. The aim is to increase visitor numbers from 80,000 to 250,000 annually and the site now has the signiﬁ cant critical mass to be able to appeal to more guests and entertain larger crowds. Two months before we opened, website CNN Travel named it one of the world’s best distillery tours. This was based purely on the vision and the enhancements, as it hadn’t been seen yet. The new experience has moved Beam to the top of the Bourbon Trail.

N_pj_flc[g\fgc\m`j`k6 HW: The operator’s tagline is that you come as friends and leave as family. At ﬁ rst, I thought it was typical, marketing speak, but having lived and worked on the site for a few months, you really do experience that. People see and under- The reception desk sits at the base of stand that authenticity. I challenge the 40ft distillation columnar – a shiny, anyone not to feel as though they’re copper tower complete with elevator family when they leave. ●

AM 4 2012 ©cybertrek 2012 Read Attractions Management online attractionsmanagement.com/digital 47 J?FNI

J8K<)'() :lckliXc[`m\ij`kp`ek_\d\[\ek\ikX`ed\ek1fYjkXZc\fifggfikle`kp6 nXjk_\k_\d\f]k_`jp\XiËjK_\d\[

of topics and examples. Rohde’s keynote the world currently – the House of Dancing speech was a thoughtful piece that drew Water in Macao and the Big O at Yeosu, ;8M@;:8DG on his experience of design with Disney to Korea. Both were lessons in combining GI@E:@G8C# implore us to research, learn and reﬂ ect international creative experience with local <:FEFD@:J cultural sensitivities in everything we do. sensitivities to create a story that resonates 8<:FD with regional audiences and complements J

48 Read Attractions Management online attractionsmanagement.com/digital AM 4 2012 ©cybertrek 2012 @kËj\jj\ek`Xckfle[\ijkXe[k_\ ZlckliXcelXeZ\jf]Xe\ndXib\k`e fi[\ikfdXb\XjlZZ\jj]lckiXej`k`fe

in how people learn – children in particular – and the context within which they learn. C

AM 4 2012 ©cybertrek 2012 Read Attractions Management online attractionsmanagement.com/digital 49 KFLI@E>

Museum directors had to be convinced that Genghis Khan was worthy of an exhibition

FEK?<DFM< KiXm\ccè^\o_`Y`k`fej\eXYc\XkkiXZk`fejkfi\]i\j_k_\ìf]]\in`k_flkk_\ ZXg`kXci`jbf]Zi\Xkè^jfd\k_è^]ifdjZiXkZ_%9lk_fn[f\jXjlZZ\jj]lc kfliZfd\kf^\k_\i6N\cffbXkk_i\\m\ip[`]]\i\ek\oXdgc\j

I?@8EFE?FN

>?@JB?8E1K?<Jurassic Park. He then “Going to China and Mongolia for dinosaur “When you enter, you take a ticket giving set up a non-proﬁ t educational attraction excavations and exhibitions, I became very you a new identity, such as a spy or a of the same name to correct the ﬁ lm’s interested in the warrior-leader Genghis general,” he says. “Then as you go through Khan,” says Lessem. “In the exhibition, you follow the course of America, we grew up your avatar’s life.” Other interactive expe- thinking of him as a riences include exploring a traditional barbarian, whereas in nomadic ‘ger’ (tent), playing a game from Mongolia he’s some- the period and participating in a mock thing akin to George archaeological dig. Washington, Abraham Lincoln and God all rolled K?<LJG into one. And he intro- While there have been other exhibitions duced so much to the about Genghis Khan, says Lessem, none West: trousers, passports, has featured more than a couple of paper money and many authentic 13th-century artefacts – this A wealth of historical treasures transport visitors back in time other things.” one boasts more than 200.

50 Read Attractions Management online attractionsmanagement.com/digital AM 4 2012 ©cybertrek 2012 After patient negotiations, ExhibitsRex managed to secure more than 200 13th- century artefacts – the largest number ever shown outside China or Mongolia

K?<K8I>@JK@:J The exhibition visits two venues a year, for nies that lay out the capital themselves, K?<AFLIE

AM 4 2012 ©cybertrek 2012 Read Attractions Management online attractionsmanagement.com/digital 51 KFLI@E>

Popular with ages seven to 11, children are undaunted by this model’s toothy grin

Dinosaurs are a genuine crowd pleaser, with visitor numbers consistently high

K%I

K?<FG@JK@:J dinosaur exhibitions, created using ani- had to scavenge for what he could ﬁ nd.” The aim is to hire the exhibition out up to matronics by Japanese company Kokoro three times a year for a minimum of three – with a view to promoting scientiﬁ c K?<M@J@KFI

52 Read Attractions Management online attractionsmanagement.com/digital AM 4 2012 ©cybertrek 2012 Spanish Sculptor Eduardo Cajal converted an old DC-9 plane into mobile arts space Adain Avion; ‘Captain’ Marc Rees takes command (below)

8;8@E8M@FE Fg\iXkfi1DXiZI\\j]fi8ik`jkjKXb`e^k_\C\X[#Zfdd`jj`fe\[ Ypk_\LB8ik:fleZ`cj]fik_\Cfe[fe)'():lckliXcFcpdg`X[ Fg\e\[Xk1K_\EXk`feXcNXk\i]ifekDlj\ld#JnXej\X#NXc\j )+Ale\$(Alcp CASE STUDY 3 STUDY CASE 8cjfj_fn\[Xk1K_\Nfibj#

K?<FG@JK@:J In 1992, Spanish sculptor Eduardo Cajal every second would be ﬁ lmed via CCTV Rather than partnering individual visitor discovered the wingless fuselage of a and saved for posterity in a ‘black box’. attractions, Rees met with local authori- DC-9 aeroplane in a scrapyard. Together The entry won, and Rees was given two- ties to decide on locations where the plane with his artists and architects’ collective, and-a-half years to deliver the project. would nest. He and his team then worked closely with artists and community groups to decide on and develop a programme of events speciﬁ c to each site, as well as fundraising and making practical arrange- ments for bringing the plane to Wales.

K?<:?8CC

AM 4 2012 ©cybertrek 2012 Read Attractions Management online attractionsmanagement.com/digital 53 DPJKK?<N8KFFE?8J=@M<G8IBJ8E;K?<NFIC;ËJC8I>JL::

98:B>IFLE; and simple to follow. The Sunway Lagoon K@:B Sunway Lagoon features five different mascot Captain Quack points the way in Although there’s an option to book (a theme parks in one destination – a water- to the park (there are multiple entry points, maximum of six tickets) online, there’s a park, amusement park, scream park, including a walkway from the hotel through good chance you’ll have lost the will to live wildlife park and extreme park with a com- the shopping mall) and once you reach the before you manage it. Before purchasing bined total of 80 rides and attractions. ticketing booths, signposting and barriers tickets, you’ll need to input your life history Spread over 80 acres, Sunway Lagoon naturally guide you from ticket purchase to as part of a pre-registration process that is part of the wider 800-acre Sunway bag check to park entry. presumably benefits Sunway Lagoon’s Integrated Resort City, which includes the marketing team in terms of capturing your Sunway Resort Hotel and Spa, a shop- information, but just left me frustrated. ping mall, residential development, ice OPENING HOURS At the park however, there are several skating rink and several bars and restau- Sunway Lagoon’s conservative ticketing booths and payment options are rants. Opened in 1993, Sunway Lagoon opening hours are Monday to Friday clearly set out. You can choose between is owned and operated by the Sunway 11am – 6pm. Weekends 10am – 6pm. the five-park price or the three-park price Group’s integrated properties division, Closed on Tuesdays, except during as well as any up-sell activities you want to which is a consolidation of its hospitality, school and public holidays do while you’re there. Your ticket is a wrist- retail, leisure and commercial proper- band watch that you wear throughout your ties in Malaysia and overseas. The leisure ADMISSION PRICES visit. You can also invest in an e-wallet at division also owns and manages a water- Five park price – including water the ticketing counter, which you load credit park called the Lost World of Tambun park, amusement park, wildlife park, on for cashless purchases around the park. in Ipoh, Malaysia. For four consecutive extreme park and scream park: years, Sunway Lagoon has won the award Adult RM100.00 (£20, %25, $32.50); N@C;C@=<G8IB for Asia’s best attraction from IAAPA child RM80.00 (£16, %20, $26) The wildlife park doesn’t have the kind of (2007-2010) and this year, the attraction Three park price – including water animal attraction that, say, neighbouring celebrates its 20th anniversary. park, amusement park and wildlife Singapore Zoo and Night Safari has, but park: Adult RM80.00; child RM65.00 it does beat Malaysia’s only zoo – Zoo >K?

54 Read Attractions Management online attractionsmanagement.com/digital AM 4 2012 ©cybertrek 2012 ÈDpfecpZi`k`Z`jd`jk_Xkpfl_Xm\kfc\Xm\k_\nXk\ifefZZXj`fej kfc\kk_fj\n_f_Xm\gX`[]fijli]YfXi[_`i\i`[\k_\nXm\jÉ

this adds to its charm. As you try to fi nd guinea pigs and rabbits are on hand to pet 8k(%-bd#JlenXpCX^ffeËjXik`ÔZ`Xccp$dX[\ your way from one section to the next, you under the watchful eye of staff members. jli]Y\XZ_`jk_\cXi^\jkèk_\nfic[%>l\jkj feel as though you’re on a jungle adven- The aviary is worth a visit, as are the ZXe_ì\jli]YfXi[jfijn`dèk_\nXm\j ture, helped by the fact that several of the monkeys that appear to be doing a double bird species are allowed to roam freely, so act with their keepers through the glass, that on your stroll from elephant walk to which is a real treat to watch. park, the tigers would be better placed koi pond, you are befriended by chickens, More disappointing however, is the tiger elsewhere. Given the abundance of jungle peacocks and the odd exotic bird feeding adventure, which you have to go up escala- plants that there are in Malaysia, it seems on paw paw fruit. tors away from the wildlife park to see. At a travesty that this enclosure hasn’t been The pet village – although small – is the top, these majestic striped big cats themed more appropriately. nicely executed and there are plenty of look beyond sad in a seemingly too small, opportunities to get up close and per- barren enclosure, which is fl ooded with N8K

AM 4 2012 ©cybertrek 2012 Read Attractions Management online attractionsmanagement.com/digital 55 DPJK

K_\nXk\igXib_XjX_`^_mfcZXe`ZYXZb[ifg JlenXpCX^ffe]\Xkli\jÔm\[`]]\i\ekgXibj`efe\[\jk`eXk`fen`k_XkfkXcf]/'i`[\jXe[XkkiXZk`fej

friends on the coconut sun loungers or sure what’s real and what’s not. Every now bit dingy but there are several options to splashing down the small but speedy slide. and then, you get glimpses of how the choose from, including satay, sandwiches The waterpark setting is impressive with a park was in its heyday, but more often than and local delicacies, such as nasi lemak, 23m (75ft) high volcano backdrop, which not (when you ﬁnd a ride that’s not closed mee goring and spicy laksa. For vegetar- erupts periodically, and a 428m (1,404ft)- down for maintenance), the overall feeling ians, an Indian hawker stall located in the long walkway, which hangs above the water is that this is a tired and jaded area of the main seating area in the waterpark serves and leads to the extreme park. attraction that needs love and attention. a variety of curries but, as is typical of most There’s also a Flowrider (which carries Both the Niagara Falls Flume Ride and attractions in Malaysia, by far the most an additional charge) and a wave machine Grand Canyon River Rapids are good common type of Food and Beverage con- that attracts lots of swimmers. My only criti- fun, but the Buffalo Bill Coaster and Chief cession is fried food washed down with a cism of this park is the fact that you have Crazy Horse Carousel looked like they side order of weight gain. to leave the water on occasions to let those needed a good lick of paint and I couldn’t who have paid an additional fee for surf- help but feel the Apache Pots and Pirate’s I< are the usual mix of plush toys and small beach is regularly closed for event set up There are several options for eating at take home gifts appealing to the younger and break down. Sunway Lagoon. Each park has a conces- audience. Water-based toys and beach- sion stall serving snack food like chips wear dominate in most of the shops. K?

C\]k K_\N`c[N`c[N\jkËjKfdX_Xnbjg`ej i`[\ij*-'[\^i\\j2 Y\cfn K_\$=fiZ\O

56 Read Attractions Management online attractionsmanagement.com/digital AM 4 2012 ©cybertrek 2012 which are in the RM20 price range. This gives massive wow appeal. So it’s a shame :lii\ekcpZ\c\YiXk`e^`kj)'k_Xee`m\ijXip# clever retailing idea seemed to be working, that to access the park via the front, you JlenXpCX^ffe_Xjnfek_\XnXi[]fi8j`XËj as children adopted pester power. have to go down a series of shopping-mall Y\jkXkkiXZk`fe]ifd@88G8]flik`d\j escalators with no music, no theming and K?<JK8== zero appeal. There’s no shortage of staff working in all Come on guys – pipe some theme park which always leaves me feeling as though areas of the park. There are plenty of peo- music through this entrance and let the I’ve been sold short. It’s great that these ple to ask for help and, most comfortingly, excitement start building from the outset! two new attractions will debut later this at the entrance near the ticketing booths Overall, Sunway Lagoon is in desperate year, but I can’t help feeling that the money there are lots of staff members to help need of some upgrades – particularly in might be better spent ensuring existing answer questions from people standing in the theme park, which wouldn’t be missed rides are of a standard sufﬁ cient enough to line to pay. This not only provides a distrac- if it were closed for a season to have a be open all year round. tion from the job of queuing, it helps ease complete overhaul. The music is too loud in the waterpark the burden on the person issuing tickets, In November this year, a new Abyss ride and some of the animals could do with a as it makes it a much quicker process. opens in the waterpark, which will be the larger cage to roam in at the wildlife park, Throughout the park, staff are well pre- world’s largest vortex water ride. In January but my three children love the place. sented, smiley and help where they can. 2013, a Waterplexx 5D attraction is open- Special mention goes to staff members in ing, which the management team tells me M8CL<=FIDFE

AM 4 2012 ©cybertrek 2012 Read Attractions Management online attractionsmanagement.com/digital 57 @EK

N_XkXgg\Xc\[kfpflXYflkk_\ifc\6 I was approached in spring 2012. It was a big change for me to think about transition- ing from big for-profi t companies, but the more I thought about a permanent way to work with the tremendous people and organisations I’ve had the chance to get exposed to, the more exciting it got. Chip Cleary [the current president and CEO] doesn’t leave until the end of the year, so to another place. You can’t get these expe- I’ll have had three months of working with riences in your living room by hooking up Paul Noland began his leadership him before I take over offi cially in January. to your X-Box. transition in September and will become president and CEO on 1st January 2013 N_XkËjpfliZXi\\i_`jkfip6 N_Xkj_flc[g\fgc\è After school I worked for Marriott for 12 k_\è[ljkipY\[fè^6 years, then I got recruited to join Disney in Ongoing education is a theme we’ll con- a lot of green fi eld expansion. As these the mid-nineties. I was there from 1995 to tinue to hit on, increasing knowledge of economies grow and develop, there’s an 2011 in various strategic and fi nancial roles. safety, fi nding new ways to listen and get emerging middle class. One thing we’re I started in the revenue management feedback to your guests or new ways to very excited about is that people want to area at Walt Disney World in Orlando. I market and sell. These are critical ele- spend a day with their families at theme was head of fi nance for a while, then for ments and at IAAPA we focus quite a bit of and amusement parks. It speaks well for the last few years I focused on new growth attention on new ways to provide learning the longevity of our industry. You see it initiatives for the domestic Disney parks and education for our members. in China, in Korea – all over Asia. Latin businesses – Walt Disney World in Florida, America’s economy may be different than Disneyland in California and the Disney N_XkXi\k_\fggfikle`k`\j]fiîfnk_6 Asia’s, but we’re starting to see that exact Vacation Club. There’s a lot of diversifi cation in Europe same phenomena there as well. and the US. A simple example is parks N_XkXi\k_\ki\e[jèk_\è[ljkip6 that are adding hotels, new F&B offers or ?fnXi\pfl]\\cè^XYflkkXbè^lg Immersive experiences are resonating well waterparks. They’re creating more of a full- k_\gfj`k`fe]lcck`d\èAXelXip6 with visitors now, such as The Wizarding day experience or multi-day experiences, I’m very appreciative of this transition World of Harry Potter at Universal and so they’re getting a greater share of the period. Having been involved in the Cars Land at Disney’s California Adventure. guests’ wallet. organisation for a few years, I have a lot of These are environments that completely In other parts of the world, specifi cally knowledge under my belt and I’m not com- immerse you, as if you’ve been transported in Asia and the Pacifi c Rim area, there’s ing here completely cold, but these few months working with Chip will help guaran- tee we have a nice, smooth transition. The association’s in good shape. IAAPA È=Xd`c`\jnXekkfjg\e[X[XpXkk_\d\ has a newly completed strategic plan to gXibj%@kjg\Xbjn\cc]fifliè[ljkipËjcfe^\m`kpÉ cover the next three or four years. Job number one for me is to turn that into a real business plan and get it implemented. ●

58 Read Attractions Management online attractionsmanagement.com/digital AM 4 2012 ©cybertrek 2012 J?FNGI

89FLK@88G8)'() Location: Orange County Convention Center, Orlando, USA Conference: November 12 – 16 Trade show: November 13 – 16 @ 88G8 )'() www.iaapa.org Dfi\k_Xe),#'''XkkiXZk`fej`e[ljkipgif]\jj`feXcjn`cc^Xk_\i`e FicXe[fk_`jEfm\dY\ikfXkk\e[k_\@88G88kkiXZk`fej

B8K?C<@E><;@KFI8KKI8:K@FEJD8E8>

:IL;IFLG#LJ8 Work is currently under way on the High tainment centre offering active and The Hettema Group will be showcasing Roller, which will be the centrepiece of The passive entertainment, games, inter- its design for the High Roller – the tallest LINQ, a new US$550m (£343m, %426m) active sports and eating areas. observation wheel in the world, which will development by Caesars Entertainment, Guests can drive the Cruden open in Las Vegas, USA, in late 2013. encompassing an open-air retail, dining simulator, play on a cricket simulator, “Our creative team’s challenge is to rede- and entertainment district on the 50-yard enter into combat on an FPS simula- ﬁne the Las Vegas skyline with the world’s line of the world-famous Las Vegas Strip. tor, play on numerous coin-operated largest observation wheel, surpassing The Hettema Group designed the High machines and watch live sports. other wheels, such as the Singapore Flyer Roller along with Klai Juba Architects and A spokesperson for AHA Holdings (541ft, 165m) and the London Eye (443ft, Arup Engineering, the company that worked says: “We chose Crunden’s full 135m), says Phil Hettema, president and on the London Eye and the Singapore Flyer. motion because it adds the entertain- creative executive, The Hettema Group. Designed to exceed area seismic, wind ment component. Our positioning is Prior to boarding the 550ft (168m) wheel, and temperature extremes, the wheel aimed at youth and today’s youth is riders can expect immersive pre-show enter- structure will boast 3.5 million pounds of very aspirational about motor sport.” tainment. During the 30-minute rotation, steel, 112 cables and 29 spherical cabins. which travels at 1ft per second, they can Each cable has a breaking force equal to enjoy cocktails, music and entertainment. 550 tons. Each cabin weighs approximately Each cabin holds 40 people. With 28 44,000lbs and includes 300sq ft (28sq m) cabins, there is a total capacity of 1,120 of glass. The cabin windows are doubly passengers and 2,000 per hour. More than curved and fabricated from four sheets of 4.5 million visitors per year are anticipated. laminated glass (each 4mm thick).

AM 4 2012 ©cybertrek 2012 Read Attractions Management online attractionsmanagement.com/digital 59 J?FNGI

8I@?8EK#@E;@8 Arihant is launching Rain Dance, a water disco with artifi cial rain showers and water effects within a Saucer Den in the shape of a UFO. It is fully equipped with acoustics and theatre lighting for pulsating performances with high voltage music and lighting effects. Rain Dance has disco lights, strip lights, laser beam lights, ceiling lights, disco fl oor, mounted fountains, fog effect entrance, water jets and sprinklers. The average unit has a circular 1,500 sq ft (140sq m) dance fl oor with a capacity for 130 people to dance beneath the water jets. There is seating space around the dance fl oor and Dancers will be both damp and dazzled operators can provide service or catering by Arihant’s UFO Rain Dance water disco facilities to their customers.

GI@D<GC8P#:8E8;8 their own adventure as they explore dif- Prime Play will be featuring the Adventure ferent ways to move from tower to tower Trail. Initially launched last year, multiple across bridges that test their balance, dex- water elements have now been integrated terity and strength along the way. into the attraction and the ﬁ rst model, “We knew that it had to be impres- called Geyser Towers, was installed sive and make it worthwhile for guests earlier this year at Stone Mountain Park of all ages to make it to the top,” says in Atlanta, USA. Nathan Jones, VP of marketing and sales, Designed as a shoes-on attraction Americas. “As a result, we created inter- that sprays guests, geysers erupt from secting bridges and viewpoints as focal the ground, up to 25ft (8m), into the air. points, encouraging guests to participate One geyser, placed directly under the and explore their way up to the top of the Adventure Trail, shoots up the middle of attraction. The water spray elements were the multi-level attraction, soaking guests added to provide a new and different expe- through the suspended triangle net walk rience, while on the attraction. The water above it. Other spray elements squirt, can be used in the hot, summer months to mist and blast guests as they criss cross cool people off, or can be turned down or through suspended rope bridges, netted off completely in the shoulder season; this tunnels, towers and the web elevator climb. ensures that the attraction can function With a 40ft x 50ft (12m x 15m) footprint, multi-seasonally, so that guests can also Geyser Towers allows children to choose enjoy it without water.”

Visitors to Geyser Towers travel between towers to reach the top of the attraction while being blasted with water

60 Read Attractions Management online attractionsmanagement.com/digital AM 4 2012 ©cybertrek 2012 FDE@K@:B

>8KJPJK

AM 4 2012 ©cybertrek 2012 T. +1.604.232.4505 [email protected] J?FNGI

8;I@8E=@J?speed, and for a short while they get seriously lost.” A Mirror Maze Adventure covering 4,000 sq ft (400 sq m) can entertain 400 visitors an hour. Due to its modular form of construction, it can ﬁt within any space, even if there are internal pillars. Even those with a keen sense of direction will be challenged by a Mirror Maze Adventure

62 Read Attractions Management online attractionsmanagement.com/digital AM 4 2012 ©cybertrek 2012 omni?

www.omniticket.com

AM 4 2012 ©cybertrek 2012 Read Attractions Management online attractionsmanagement.com/digital 63 *;&+;

?fnf]k\ej_flc[XkkiXZk`feji\]i\j_k_\ì*;&+; f]]\i6N\Xjbk_\è[ljkip\og\ikj]fik_\ìk_fl^_kj Xe[cffbXkjfd\f]k_\cXk\jkgifa\Zkjfek_\dXib\k

B8K?C<@E><;@KFI8KKI8:K@FEJD8E8>

I shrunk the Audience got a bit dated and @K8CK?<8K

=LKLI<GIFA<:KJ We aim to produce up to three ﬁ lms a year. We have another show in production called Cosmic Adventures, which is like a rollercoaster ride through the universe. It’s K_`jp\XiËje\nÔcdIfYfk

64 Read Attractions Management online attractionsmanagement.com/digital AM 4 2012 ©cybertrek 2012 CASE STUDY TAD, THE LOST EXPLORER

Released to take advantage of the marketing campaign surrounding full- length movie Tad, the Lost Explorer, Stereodome’s latest offer is 4D short movie Tadeo Jones and the Cellar of Doom. In the ﬁ lm, the fearless treasure hunter experiences a challenging adventure in a mystic tomb and pyramid, which are full of dangerous surprises. Stereodome can also provide the Tadeo Jones ﬁ lm in 360-degrees and dome format. The full-length 3D animated movie was released in Spain in August and in China in September and will be seen in cinemas around the world over the next six months.

8l[`\eZ\ji\dXèZXgk`mXk\[Ypk_\\ek\ikXèè^ X[m\ekli\jèk_\K_\C`kkc\GièZ\#\eXYcè^ k_`jÔcdkfile]fiXeldY\if]p\Xij

Park in the UK have a yearly blockbuster ERed Baron ﬁ lms at RAF Museum, UK; example, Flamingoland and Drayton Manor the Human Body experience at Danfoss and a 320-seat 3D cinema with a custom Universe, Denmark, produced 3D ﬁ lm based around the zoo’s The Mission at adventures at Woburn Safari Park, UK. Kalamazoo Air Zoo, Further 5D cinemas are currently being Michigan, USA (now installed in Cyprus and Azerbaijan. running for its ninth consecutive year) =LKLI<GIFA<:KJ and FAB 4D at the We’re manufacturing a 5D cinema for a Beatles Story, UK, new theme park opening early next year because they’re all in Turkey with a new product called the relevant to the venue. Cobra Dark Ride. This is a dynamic motion Some require a vari- theatre on a track system, which allows ety – for example, passengers to board the theatre in a load- Manchester Science ing bay, before moving the unsuspecting Museum, UK runs riders along a track into a show room Fly Me to the Moon where the action will take place. We’re and Robin Hood at also creating a large 4D cinema for a DXepÔcdjXi\Zljkfd$dX[\kfd\\kk_\e\\[jf]XgXik`ZlcXim\el\ the weekends. major UK theme park.”

AM 4 2012 ©cybertrek 2012 Read Attractions Management online attractionsmanagement.com/digital 65 *;&+;

M`\n\ijXi\jlYd\i^\[èYfk_*;Xe[+; \]]\ZkjXjk_\pjèbèkfk_\nXk\ip[\gk_j f])'#'''C\X^l\jle[\ik_\J\X

I<;JK8I

9\eJd`k_#[`i\Zkfi

ome venues keep their ﬁ lm content content is so easily changed and swapped for years at a time and have made a over. However, it’s worth investing in the ÈJstrong investment in publicising the promotion of quality content, as ﬁ lms attraction and theming the venue around it. clearly have the potential to run and run. We have a venue at Land’s End in Cornwall, )'#''' UK, which has been showing The Curse of E

66 Read Attractions Management online attractionsmanagement.com/digital AM 4 2012 ©cybertrek 2012 D<;@8D8K@FE#@E:% =\\ck_\nXm\jXcfe^n`k_ E\[Xe[:XgkX`eE\dfXj k_\pZfd\]XZ\$kf$]XZ\n`k_ XeXiiXpf]j\XZi\Xkli\j 8c`jfeAXd\c\#gi\j`[\ek

believe that fi lms should be refreshed every year to give the audience a vari- È@ety of ride fi lms, although it depends on the attraction. If it’s a family fun centre, the movies should be changed once a year because the same people tend to go and will want variety. For theme parks, there are a variety of other rides and attractions to which the customers gravitate, allowing for fi lms to last for many years. If an attraction or park rotates their fi lms out too quickly, it will cause the content suppliers to produce fi lms faster. This will impact their ROI as producing new fi lms too quickly will be very expensive and producers need to license their fi lms as long as possible to reduce costs. The beauty of a 4D attraction is that each fi lm is a new and unique customer experience. Most operators usually license a fi lm library of three to four fi lms for one year or more and rotate them. This reduces cost in licensing new fi lms too quickly and reduces administrative costs.”

=`cdjXkk_\d\gXibjdXpcXjk]fidXepp\Xij

CASE STUDY SPONGEBOB SQUAREPANTS 4D – THE GREAT JELLY ADVENTURE

SimEx-Iwerks is the exclusive distributor of the production and helped craft the story with SpongeBob SquarePants 4D – The Great Nickelodeon to develop an environmentally- Jelly Adventure attraction. friendly adventure that’s important to the zoo Lasting around eight minutes, with pre- and aquarium market. show content to enhance the experience, The latest advancements in animation the immersive media experience takes and rendering technology provide a media audiences on a jellyfi sh adventure with experience as sophisticated as a blockbuster SpongeBob SquarePants and his friends. feature. Super 78 uses a unique set of soft- During the outing, the group notices that ware and hardware tools to optimise the 3D an evil-doer has constructed a machine experience. Repeatability technology called that captures the jellyfi sh and turns them Multi-Scene allows guests who experience the into jellyfi sh lightning. The new invention attraction multiple times to see a unique ani- is not only dangerous, it also causes pollu- mated sequence with each viewing. L tion, so the gang must stop the machine to preserve Jellyfi sh Fields. Jgfe^\9fYjkXijèXe\emìfed\ekXccp]i`\e[cp SimEx-Iwerks is one of three producers kXc\n\cc$jl`k\[kfqffjfiXhlXi`ldj on this project. It has provided funding for

AM 4 2012 ©cybertrek 2012 Read Attractions Management online attractionsmanagement.com/digital 67 J?FNI

;@>@K8C=LKLI< K_\=lkli\ËjJf9i`^_k#Pfl>fkkXN\Xi J_X[\jnXjaljkfe\f]k_\gfj`k`m\ d\jjX^\jXkk_`jp\XiËj>`XekJZi\\e

:`e\dX8jjfZ`Xk`feZfe]\i\eZ\ The industry premiere of ﬁ lm ;@8EKJ:I<

xhibitors, producers, distributors, than 20 new projects in development – the of the most popular was entitled Making and suppliers from 20 coun- majority slated to be available in 3D for- the Case for Digital, which profi led four tries converged on Sacramento, mat, in line with the trend for GS theatres theatres recently converted from tradi- California, in September for the featuring fl at screens. A third of attendees tional GS fi lm to digital systems. Exhibitors Giant Screen Cinema Association travelled to San Jose after the main confer- were interested in colleagues who had (GSCA)< International Conference and ence to see seven of the fi lms presented made the jump to digital. They were curi- Trade Show. More than 400 delegates again, with a selection of fi lms in develop- ous about viewer perception, operational attended the proceedings, representing ment in 2D on the 82ft (25m) Hackworth considerations and the potential for vast a four-year high in attendance to the IMAX Dome at the Tech Museum of improvements in the economics of the annual event. Innovation, in California’s Silicon Valley. business through digital exhibition. Downtown Sacramento’s art deco A technical session brought together a Esquire IMAX Theatre, originally opened >F@E>;@>@K8C panel of industry experts to discuss trends in 1940 and repurposed as a Giant Screen With a growing number of GS theatres con- in projection, sound, and image-capture (GS) theatre in 1999, played host for three verting from traditional 15-perf/70mm fi lm technologies. Optimistically named The days of screenings on its 60ft x 80ft to digital projection systems, fi lm shared Future’s So Bright, You Gotta Wear Shades, (18m x 24m) fl at screen – about the size of the stage with emerging digital technolo- it gave a nod to the promise that ultra-bright a professional basketball court. gies throughout the conference. “It’s laser-based illumination sources in the R&D Fifteen complete or near-fi nished new defi nitely a time of change and transition, phase represent future projection systems. fi lms were presented, along with 23 clips with more theatres converting or consid- With almost 100 fi rst-time delegates, of fi lms currently in production and more ering converting to digital projection, and a signifi cant amount of new blood was more fi lms being captured digitally,” said infused into the conference. One ses- GSCA executive director Tammy Thurmon. sion was specifi cally oriented towards “This enthusiasm has made me realise this group – Giant Screen 101: Lessons how the convergence of formats will open for Success – where best practices were up new and creative avenues for fi lmmak- shared by a panel of industry veterans, ers. It’s clear that the hallmarks of top ranging from functional considerations quality images, great stories, and museum- of theatrical ticketing systems, and key based theatres are more relevant than ever.” concepts of fi lming effectively for dome The digital theme carried over into the theatres, to software-based analytical tools professional development sessions. One for managing programming costs.

Above: Sacramento’s IMAX theatre. Right: discussion with the team of The Dream is Alive; 2012 Best Film co-winners Greg MacGillivray and Stephen Low

68 Read Attractions Management online attractionsmanagement.com/digital AM 4 2012 ©cybertrek 2012 Industry consultant (and former GSCA The fi lm Rocky Mountain Express chair and Smithsonian VP of theatres) Toby (above and right) went full steam Mensforth said: “A lot of people in the ahead through the Canadian GS101 session were producers and fi lm- Rockies to tie for Best Film makers. I’m genuinely pleased to see this new interest. Our industry isn’t scared of digital anymore – it’s providing a breath of pre-screening panel discussion, fresh air and has new ideas fl owing around.” was IMAX co-founder Graeme Ferguson, now 82, who served as N@EE@E>=@CDJ co-director and co-producer. Delegates gathered to recognise the The mood of this year’s conference was GSCA Achievement Awards ceremony, decidedly upbeat in comparison to past GS theatres have embraced the improved where crystal trophies were handed out years when concern over competition from economics of digital exhibition while kick- in a dozen categories, including Best an ever-expanding universe of cable TV ing their viewer experiences up a notch Original Score (The Last Reef), and Best channels, exploding numbers of 3D multi- with state-of-the-art 4K 3D cinema systems. Film Launch by a Theatre (The Montreal plex screens, and an uncertain arrival date With the fi rst wave of these theatres Science Centre). For the fi rst time in GSCA for GS digital solutions reigned. Exhibitors sharing their success stories at this year’s history, there was a tie for Best Film with were excited about strong slates of new conference, a sense of optimism and To the Arctic and Rocky Mountain Express fi lm and healthy production schedules. opportunity radiated through the myriad sharing the honours. discussions. “Theatres that have made the The highlight of the evening was a spe- =I

AM 4 2012 ©cybertrek 2012 Read Attractions Management online attractionsmanagement.com/digital 69 J?FNGI

<8>@EKJ<8JFE#8KK?<=FLIK?8EEL8C<8>@EK

egarded as a show organised by K?<J?FN=CFFI JI8DD< the industry for the industry, EAG EAG is held in January to enable opera- A topical and practical seminar programme International Expo is an annual tors to see the latest products and services addresses current issues and opportuni- trade show for the European from 150 represented manufacturers and ties facing the industry. The sessions will amusements and attractions order equipment for the forthcoming sea- cover three areas: How to increase profi t- industries.I Owned by BACTA – an associa- son. The expo is also a networking event, ability from your operations with a focus tion that represents the British amusements with a fi rst night party, and attracts exhibi- on redemption equipment and operations; industry – and now in its fourth year, the tors, trade visitors, representatives from how to maximize the contribution of your expo’s focus on visitor attractions has trade associations, affi liated organisations staff through recruitment, induction, train- earned the support of BALPPA, with many and other stakeholders. ing and motivation; and commentary and members attending the last show. Covering 10,500 sq metres of exhibi- practical advice for operators addressing tion space, EAG International Expo 2012 the latest changes in legislation, regulation The latest products and services from 150 welcomed over 5600 amusements and and taxation. manufacturers will be on display attractions professionals from 61 countries. The sessions will give practical advice to owners and operators on how to interpret the latest changes and what they must do to comply and protect their businesses.

:?8@I EAG International Expo Chair Martin Burlin says: “By virtue of the fact that EAG International Expo is the largest annual gathering of industry professionals, every current issue and trend will be debated over the course of the three days – be it in seminar sessions, at social gatherings, or on the show ﬂ oor itself.”

ABOUT THE EXPO

Dates: 22 – 24 January 2013 Venue: ExCeL London, UK Register: www.eagexpo.com

70 Read Attractions Management online attractionsmanagement.com/digital AM 4 2012 ©cybertrek 2012 THE COMPLETE AMUSEMENT AND LEISURE SHOW

 

22-24 JANUARY 2013 ExCeL London Exhibition Centre

www.eagexpo.com \ 

For further information contact: Karen Cooke. Tel: +44 (0)1582 767 254 - mail: [email protected] N8K@E8C:FDDLE@KP#8EN@K?JK@E>I8P 8I<8DFE>K?<C8K

B8K?C<@E><;@KFI8KKI8:K@FEJD8E8>

8LJKI8C@8EN8K

www.orbietheoriginal.com In a bid to boost education, the waterpark is used as a reward for good attendance at school

© [email protected] AM 4 2012 cybertrek 2012 Buoyed up by a ride on the Family Rattler, visitors enjoy taking the plunge in one of the custom-made rafts

N?@K

AM 4 2012 ©cybertrek 2012 [email protected] N8K

Left: Walhalla Wave 8HL8K@:8J8E8EKFE@F includes a 50-degree drop. Below: Riders relax in the SeaWorld San Antonio’s latest offer, underwater grotto after Aquatica, features waterslides, rivers, racing along Stingray Falls :8J<JKL;P( lagoons, 42,000sq ft (3,900sq m) of beach area and the opportunity to wade in a tropical reef with stingray and touch, feed and learn more about them. The signature attraction, Stingray Falls, is the ﬁ rst of its kind. A 621ft (189m)- long slide takes four-seater rafts through a series of twists and turns before splashing into an underwater grotto Guests ride using double or single tubes alongside stingrays and tropical ﬁ sh. on HooRoo Run and select one of two Walhalla Wave takes a clover tube with slides, both of which send them spinning up to four riders on a 720-degree loop inside a large bowl before their descent. into a 50-degree drop before sailing up Thrill seekers can experience speed a three-storey zero gravity wall, giving rid- and high-wall turns down one of two body ers a moment of weightlessness. slides, each more than 450ft (137m)-long, A three-storey funhouse features gey- At Ke-Re Reef, guests choose single on the Kiwi Curl, ride down slides in a tube sers, sprays and giant dumping buckets or double tubes for their descent into that’s pitch dark on WooHoo Falls or surf and spouts, plus a tropical activity pool. the 48ft (14.6m)-tall ride, which features in a wave pool containing 400,000 gallons A separate pool for families with tod- water curtains, twists, turns and drops. of water with swells of up to 5ft (1.5m). dlers offers smaller slides.

GFC@E ence two rides at once. Four riders can Starting with enclosed twister slides, slide together, although Polin can confi g- before leading into high-speed multi-racer ure the ride to two, six, eight or 10 lanes. lanes, Twister Racer Waterslide – the Twister Racer is built using Polin's closed fi rst in Europe – is the newest addition to molded RTM (Resin Transfer Molding) Aqualand Costa Adeje in Tenerife, Spain. technology, which makes the slide shiny on To engineer the ride, Polin combined both sides. The ride also features Polin's its Twister slide with a headfi rst mat racer patented Natural Lights Effects technology Water spray systems go tropical multi-lane slide allowing the rider to experi- on all four slides.

N8K

Blastaway Beach is a safe place for all the family to play

GIFJC@;< jets, waterfalls and water cannon. These a clear view throughout, and below. This Florida’s largest family water playground, include four pneumatic water cannon and means fewer attendants are needed to Blastaway Beach, opened at Wet ‘n Wild cascading WaterWheel™ at 500 Gallons. operate it in a safe and controlled way and Orlando in June. Featuring ProSlide’s The structure, themed on a sandcas- more guests can enjoy the fun as it meets RideHouse™ Ride 'n Spray Structure, the tle, is 60ft (18m) at its highest point and ADA Accessibility requirements. A single attraction has 15 slides, expands across includes 19 platforms, 16 staircases and entrance/exit creates a secluded environ- two pools and has more than 160 soakers, nine bridges. ProSlide’s design provides ment that’s family-friendly and family-safe.

98E;@K9FD9

:8J<JKL;P) Rides Manufacturing’s suspended family coaster Because this ride is Splash Party will make its designed with on-board debut at Yas Waterworld water bombs and guns, Abu Dhabi soon, as the fewer water facilities and Bandit Bomber. pumps are needed than The 1,690ft (515m)-long is usually required for this coaster consists of four- type of ride. passenger coasters, each From a 75ft (23m) lift of which is equipped with height, the vehicles dive water bombs and laser down into a series of excit- guns. The water bombs are ing drops at a speed of up ﬁlled in the station during unloading and and various other tools can be installed on to 50km per hour, travelling over splash loading and riders release the water at the ground to create an interactive scene zones, experiencing dips and hills and particular spots in the ride by pushing a between the guests in the train and the curving around the mountain. The ride button. Additional water guns, geysers queuing line. has a capacity for 700 guests per hour. ●

Go ahead… create truly sensational multi- display shows with Dataton WATCHOUT™ production and playback software. Award- winning WATCHOUT lets you orchestrate virtually all types of digital media, including video, audio, graphics, 3D, live feeds and streamed media. You manipulate the content in real-time, and show it all on multiple, syn- chronized displays.

Van Gogh Alive: WATCHOUT shows art on a huge scale. Image courtesy Grande Exhibitions.

www.movetechuk.com [email protected]

K?<>CF98CI

8KKI8:K@FEJD8E8>

KF9FFBPFLIGIFDFK@FEFI=FI=LIK?

:Xcc"++ ' (+-)+.(0(0fi www.dataton.com/watchout

AM 4 2012 ©cybertrek 2012 Read Attractions Management online attractionsmanagement.com/digital 77 DLCK@D<;@88E;8M DLCK@GLIGFJ< =IFD@EMFCM@E>K?<GL9C@:@E=LKLI<;K?

B8K??L;JFEAFLIE8C@JK

K?<:@KP>8CCBFE> F;PJJ<<;

Multimedia displays and interactive The water castle at the Odyssée des President of the theme park, Réjean activities help tell the story of Hong Batisseurs theme park in Quebec became Simard, says: “The ﬁnal result surpassed Kong from its colonial days until today a unique 360-degree multi-sensory expe- our expectations. This multi-sensory in the new City Gallery, which opened rience this June, paying tribute to the experience will give residents of Saguenay- in central Hong Kong in August. importance and power of water. Lac-Saint-Jean a sense of pride and tourists Hypsos headed up a team of local Show designers, XYZ Cultural will discover our vast water network.” contractors to fabricate and install all Technology, developed the equipment to the exhibition elements. Met Studio convert an old water reservoir into a 360 The water castle became a 360-degree was the exhibition designer. degree multimedia projection room. multimedia projection room The centre is a means for the gov- The show was composed of synthetic

ernment to engage with the public on images, archival maps and high deﬁni- Photo © Idees au cube Id3 issues like city planning and future tion images of the region, captured with a development. The interactive exhibits multi-camera device and complemented bring the subjects to life, allowing with scenographic elements created by visitors to get behind the scenes with show designers, XYZ Cultural Technology. airport logistics and planning deci- Sensory effects enhanced the projections. sions. There’s a video debating the issue of conserving heritage buildings in the face of development pressures, K?<:IPJK8C#LB which visitors can give their feedback on via push buttons. London’s newest visitor attraction, The nological material and research. The main “The amount of reference material Crystal, opened in September, and is area of the exhibition is divided up into was incredibly dense, coming from claimed to be the world’s largest exhibition zones, which are anchored by an attractor. many different sources, but after per- dedicated to the future of cities; discussing The attractor represents a real urban sus- sistent efforts at editing, has become subjects such as climate change, popula- tainability challenge – for example, a full manageable for most visitors,” says tion growth and increasing urbanisation. height ﬁre has been created using steam, Vincent Boender, general manager of The brief for exhibition designers Event, lighting and projections. Solutions are then Hypsos Hong Kong. “The designer’s who were responsible for creative direction, presented, which are intended to encour- use of colour and materials make for design, content interpretation, develop- age visitor participation. an attractive environment that’s inter- ment and delivery, was to make it real and Visitors have RFID cards which mean they esting and stimulating.” sensational. Siemens supplied the tech- can tag themselves into interactive tables. At the end they can unpack their journey to Hypsos and Met Studio worked see the solutions they’ve engaged with. together on the new gallery Topics such as transport, urban planning, energy supplies, terrorism, water and health are covered, and a potential insight is given into the years 2030-2050.

The Crystal

The Nature Research Center at the North Carolina Museum of Natural Sciences opened in April, with the aim of making science fun and relevant to everyday life. The museum wants to demystify science and inspire a generation of scientists. Small Design Firm designed the interactives, Batwin & Robin Productions was the content producer, Electrosonic was AV systems contractor and Smart Monkeys the show control provider. 7thSense supplied the core technology to the centrepiece, the SECU Daily Planet, an immersive multimedia theatre spanning three ﬂ oors It presents scenes from nature, but can also be used in scientists’ presentations about subjects as diverse as the solar system and dinosaur fossils. “The system design is unique,” says 7thSense director, Ian Macpherson. “In effect it means that both Delta servers can be re-programmed on the ﬂ y while the audience is watching the show.” The public can meet scientists at the new Nature Research Center

Jora Vision. programmes, we created, with the same has been transformed into an art Small rooms, scary soundtracks, spooky equipment, two different atmospheres, gallery with a difference. Launched lighting and special scare effects, together sound effects, light intensity and spe- in March, Carrieres de Lumieres is with made-up actors, combine to build a cial effects,” says Jora Vision’s CEO, Jan a collaboration between the town of tense atmosphere at these houses aimed Maarteen de Raad. Les Baux de Provence and French at the 16-plus market. The three houses each have their own venue management company, The biggest challenge to Jora Vision was storyline and 20 actors equipped with Culturespaces. It breathes new life to create a different vibe for the houses scare tools, such as a falling painting or a into a disused network of abandoned which are open to families during the day, fake ﬁ re, which are activated with a button. chalk-mining tunnels. The ﬁ rst show was Gauguin – Van Gogh, Les Peintres de la Couleur, allowing visitors to see this famous art in a new medium. Still photographs and video animations of the artists’ work were projected, accompanied by an atmospheric soundtrack. Dataton Watchout with Medialon Manager provided the technology for the show, working closely with an in- house installation team.

The Gauguin – Van Gogh show runs until January 2013

Actors work with special effects and tailored soundtracks to frighten visitors

AM 4 2012 ©cybertrek 2012 Read Attractions Management online attractionsmanagement.com/digital 79 DLCK@D<;@88E;8M The museum also features a wide range of football artefacts

The ballgowns on display have featured on red carpets and catwalks

M898CC>FNE

G@E8BFK?

Also featured was rare footage of the artists themselves

Interactives help to tell the story of FC Bayern Munich’s history

80 Read Attractions Management online attractionsmanagement.com/digital AM 4 2012 ©cybertrek 2012 % ""%! $ &% &$ "!'#& &%"%!# ! % % "&$ $!&%! $!#%%%#%! $ &$%#(

 @ @ 

 $%# ) #! ) # ) ! ) ! %&% ) &# ) ! ! ) # ) ' !# ) #$ ) ! ) # $! ) "!# ) " ) #$'

Capitol Theatre at Fort Edmonton Park, Alberta Canada

Raining magic into museums across the world Experience the thrills and chills of DJ Willrich Ltd’s latest installation at Fort Edmonton Park in Canada. Featuring snow, ice and the latest in audio visual technology, it tells the story of Edmonton through the ages in a way that captures the imagination and awakens the senses.

DJ WILLRICH LTD Beufre Farm Bucklers Hard Road Beaulieu Hampshire SO42 7XA T: 44 (0) 1590 612603 E: [email protected] W: www.djwillrich.co.uk

>ifle[Yi\Xbè^k\Z_efcf^p#Yi\Xk_kXbè^_\`^_kjXe[èefmXk`m\e\ngifa\Zkj Æ`kËjefnfe[\ik_\d\gXibjXi\jfdlZ_]le%N\cffbXkjfd\f]k_\gXibj Xe[i`[\jXifle[k_\nfic[k_Xk_Xm\aljkfg\e\[fiXi\XYflkkf

B8K?C<@E><;@KFI8KKI8:K@FEJD8E8>

This is no doubt the closest visitors will come to ﬂ ying, N@C;<8>C< as they hold on tight in the ;FCCPNFF;LJ8 ﬂ oorless vehicles

he United States’ fi rst steel wing Perched on the park’s highest peak, operated in partnership with the American coaster, and Dollywood’s largest Wild Eagle rises 21 storeys into the sky Eagle Foundation. Wild Eagle tied a fam- capital investment, opened in March. for the journey, which lasts almost two- ily ride with the incredible majesty of the On the $20m (£12.4m, %15.3m) ride, and-a-half minutes. Taking off from the eagle and the great Smoky Mountains.” Kcalled Wild Eagle, visitors are cantilevered Wilderness Pass area, riders travel the Wild Eagle is the last item of Dollywood’s off the side of the track in fl oorless vehicles coaster’s massive 3,127ft (953m) track as it development of Wilderness Pass in its cur- at 210ft (64m) and “fl y on the wings of an dives, drops, twists and turns. rent 10-year plan and is aimed at children eagle” with nothing but air above or below Each coaster train consists of seven cars, aged between seven and 15. Dollywood them before plunging 135ft (41m) below which carry four passengers each. The worked with Switzerland-based Bolliger & and reaching a top speed of 61 mph. experience averages 840 riders an hour Mabillard (B&M) to lower the height require- They then enter a 110ft (34m)-tall over- and 1,000 per hour on peak days. Each ment to 50in (127cm) to allow younger hand loop and soar into a zero-G roll and vehicle features an imposing bald eagle riders to enjoy the coaster with older sib- a giant fl at spin before making a fi gure of with piercing eyes and wings outstretched. lings and parents. “We see the ride as eight. “The width of the trains exagger- “The spirit of fl ight was our inspira- a multi-generational adventure. We look ates the turns. Riders really experience tion,” says Owens. “We have the largest to provide exciting rides for families, not the sensation of fl ight,” says Pete Owens, aviary dedicated to eagles in the world at another fl ight for an astronaut. So far, feed- Dollywood’s public relations manager. Dollywood – Eagle Mountain Sanctuary – back has been exceptional,” says Owens.

82 Read Attractions Management online attractionsmanagement.com/digital AM 4 2012 ©cybertrek 2012 N 8E>IP9@I;J JvIBvEE@

he ﬁ rst Angry Birds-themed attraction opened to the public at the Särkänniemi theme park in Tampere, Finland this summer. KThe family area is themed on the well- known video game characters and features two brand new rides from Zamperla – a Sky Tower named Lighthouse and a Jump Around called Angry Birds Ride. The vehicles on the Angry Birds Ride are shaped like the popular red birds and are suitable for the whole family. The birds bounce about as they rotate around a central column, making the attraction great fun for young guests. The Lighthouse tower ride takes visitors high above the park and provides an excellent view. Children are excited to see that Angry Birds have a new lease of life this summer

M8I; new rollercoaster, Verbolten. impact by reusing existing foundations. The autobahn touring experience is a Two motors propel each coaster train up to multi-launch, indoor/outdoor rollercoaster 55 mph in approximately two seconds. The featuring two launch elements and an freefall drop’s design uses high-powered indoor track. A launch element acceler- magnets to suspend the coaster train at the ates the coaster train into the Black Forest. top of the special-effects building. The mag- Once inside the special-effects building, nets then release and the train and track twists and turns disorient guests as they drop to the fl oor. The train is then launched travel through total darkness and culmi- out of the Black Forest at 53mph. nates in a free-fall drop element. Riders are Verbolten’s 48-inch height requirement then raced to a fi nal launch at the top of a and exhilarating, but not overpowering, 88ft (27m) drop over the park’s Rhine River. ride is ideal for parents who want to intro- The drop pays homage to the drop on duce children to the thrill of a rollercoaster. The Big Bad Wolf, which previously oper- “Extreme rides appeal to one segment ated on the site. Recreating it allowed of rollercoaster fans. The biggest, long- engineers to minimise the environmental est and fastest coasters will always have a place, but we’ve started hearing from guests interested in more immersive experiences that are still tame enough for families,” says Kevin Crossett, communications manager at Busch Gardens. Manufactured by Zierer, the launch coaster has fi ve 16-seater trains, the capacity for 1,400 passengers per hour and a ride time of 90 seconds.

All ages will have a truly exhilarating

experience, plus it also serves as an introduction coaster for younger children N

JLG?K J@O=C8>J;@J:FM;FD#LJ ÈK_\gXZ\`jèk\ej\#]ifdk_\dlck`gc\cXleZ_\jkf k_\ZfdYèXk`fef]m\ik`ZXcXe[_fi`qfekXckn`jkjÉ s it a bird? Is it a plane? No, it’s Superman Ultimate Flight. Opened this spring, the high-thrill rollercoaster was created in partnership by Six Flags@ Discovery Kingdom and ride manu- launch system. Twelve passengers sit in and ride experience and fi t it in a relatively facturer Premier Rides. pairs in two separate coaches. They’re pro- tight footprint so that many facilities could Themed to one of DC Comic’s greatest pelled forward through a tunnel, take a roll consider the ride as a future attraction.” superheroes, Superman, the steel coaster inversion at a height of 150ft (46m), then The ride is approximately 49ft (15m) wide is vibrantly coloured in Superman’s well- go on to twist at a 180-degree dive. The by 197ft (60m) long and has the capacity known shades of red, blue and yellow. ride brakes twice at unexpected intervals for up to 500 riders an hour. The custom-built ride represents the for dramatic effect during the thrill ride, The queue line features a series of pan- newest technologies developed by Premier, which goes at 62 miles an hour and lasts els showcasing Superman’s powers and including a multi-directional magnetic for just under a minute. attributes that include: Strength: More pow- “The inspiration was to create an intense erful than a locomotive™; and Faster than high-thrill coaster with no moving parts a speeding bullet™. The iconic Superman except the train,” says Jim Seay, presi- “S” shield dominates the ride landscape. dent of Premier Rides. “We used the most “The pace of the attraction is intense,” advanced generation of magnetic drive says Seay. “From the multiple launches technology and incorporated new tech- both forwards and backwards, to the com- niques to improve the effi ciency and lower bination of vertical and horizontal twists power consumption. Another important to the vertical ascents and drops, the thrill element was to have an iconic appearance level never ends until the ride fi nally stops.”

Themed on iconic super- hero Superman, this ride uses new technology to test diehard thrill seekers

new EFT ride system, which will be presented at IAAPA, special effects, 3D CGI fi lm production and stunning scenery are among the8 elements of a dark ride that P&P Projects is creating for Parques Reunidos’ Tusenfryd theme park. Due to open in May 2013, the Norwegian mythology adventure currently has the working title of Viking Adventure. The ride will take place in a colossal Thor enlists help to retrieve his hammer from the evil god Loki in this simple idea cave inside a mountain at the park. Set at the time of the Norwegian Gods, Thor’s P&P’s director Philipp van Stratum. “We attempts to catch Loki. These experiences hammer (Mjølnir) has been stolen by the invented a mythological story to enable us will be complemented by immersive scen- evil god Loki and Thor needs visitors’ help to include gods and monsters without the ery, scenic audio and special effects. to get it back. The ride travels through a need for a back story to introduce them.” The ride will last just over four minutes forest, river, cave, castle and the battle of The 3D fi lm uses a passive projection and can cater for 60 visitors in 10 transport Ragnarok before leading them to safety. system with polarised glasses. Visitors vehicles, with a full capacity of 850 people “Our challenge was to come up with a will experience surprising encounters per hour. The track length is 590ft (180m) simple concept and a one-line story,” says with gods, monsters, fi re and wind in their on a 13,455sq ft (1,250sq m) surface.

JBP:IL@J< “We worked closely with Everland to provide transportation such as gondolas Everland in Seoul can now Phil Hettema, president and creative execu- Other challenges included incorporat- travel vertically from one area of tive of The Hettema Group. “The two and ing functions into the arrival/departure the park to another while enjoying a three-storey facades blend with the rooftop stations. With the design motif of an early bird’s eye view of the park on a new pavilions, which house the queue and the 20th-century American train station at the Gondola> Ride called SkyCruise. boarding and departure stations. upper level, we were able to accommodate Opened this autumn, the upper gondola “The primary challenge was the topog- passengers, and space for the ride mecha- departure station has been designed by raphy,” he continues. “We didn’t have nism. At the lower station, we incorporated The Hettema Group to resemble an early the luxury of a ﬂ at site. While many parks existing retail, games and food areas.” 20th-century US train station, while the lower station, where guests arrive, reﬂ ects the old world European-themed area. The ride design is a cable-driven system with suspended gondolas that transport guests up and down a steep hillside con- necting two differently themed areas. Each of the 22 gondolas seats eight passengers, with the capacity for 2,400 riders per hour, which lasts two minutes on average.

Unlike most parks, SkyCruise transports guests vertically down a steep hillside linking two areas with differing themes

highly immersive, Disney-quality theme park that tells the story of universal fable The Monkey King, is to open in Beijing, China, in 2014. 8Monkey Kingdom theme park will integrate China’s traditional culture, architecture and history with modern theme park technology. It will be the core of a Beijing’s theme park will be based on the legendary Monkey King stories RMB10bn (£9.48m, %1.17bn, US$1.53bn) project including conference centres, hotels, exhibition halls, retail, residential Monkey King Co Ltd, a subsidiary of the the design and creative management of and culturally signifi cant entertainment. real estate, fi nancial and cultural industry every aspect of Monkey Kingdom. The overall project covers a total area investment enterprise Zhonghong Real “Zhonghong is committed to building a of about 4,500 mu (741 acres) with ample Estate, has appointed Thinkwell Group as new franchise around the Monkey King land for additional mixed-use development. the design fi rm. The US-based fi rm has stories and we’ve recently introduced them The site is located 55km from down- been collaborating with Zhonghong on the to a major motion picture company in Los town Beijing at the west area of Honglou strategy, concept, masterplan and attrac- Angeles to potentially produce the fi lm,” Lake tourist area in Honglouzhen village of tion development since mid-2010. Over the says Kelly Ryner, Thinkwell’s senior vice- Huairou District. next three years, Thinkwell will focus on president of global business development.

NFE;Jordan, designed and managed by RGH advancing regional technology and utility adventurers and their start-up airline, Themed Entertainment (a division of infrastructures with clean energy and state- AirWonders! After stumbling across a mys- Rubicon Group Holding). of-the-art water and waste management.

Would-be adventurers will relish soaring high above one of the seven Wonders of the World

86 Read Attractions Management online attractionsmanagement.com/digital AM 4 2012 ©cybertrek 2012 Magic World Russia will be a resort for adults and families, with multiple theme parks and attractions

D8>@:NFIC;ILJJ@8 ILJJ@8

lans for Magic World Russia, a ÈIljj`X_Xj[\ZcXi\[)'()XjK_\P\Xif]k_\=Xd`cp# theme park resort for adults and families with children of all ages, i\Õ\Zkè^k_\n\cc$Y\è^f]]Xd`c`\jXe[Z_`c[i\eÉ are underway. AECOM announced inG October that it has been appointed to undertake a feasibility study on behalf of the project’s developer, the Moschanko Investment Group (MIG 2000), a partner of achievements of Russia. This phase will a number of extreme coaster rides, a Central Family Park Corporation (Russia) also include the creation of a 2km-long 3,000-seat amphitheatre, and the edutain- and developer of Magic World Russia. retail and entertainment destination called ment-focused Nanopolis Children’s Park. Located about 50km from Moscow, St Petersburg Street. “Russia is a major untapped market as a Magic World Russia will be built on a 250- The phase one development phase cur- theme park destination,” says David Camp, hectare (600-acre) site and feature multiple rently foresees the creation of a theme who leads AECOM’s European economics theme parks with rides and attractions, park for children between the ages of two team. “This is an exciting and ambitious waterparks, beach resort hotels, retail and eight, two aqua parks and three major project and we’re delighted to be involved.” developments, and live entertainment. hotels. There are also plans to build World “I admire the importance that Russians Around 80 per cent of the attractions will Without Boundaries, a theme park devoted place on family,” adds Gene Moshkovich, be sheltered to offer year-round experience. to children with special needs, providing CEO and president of MIG2000. “Russia Phase one is currently set to encom- a memorable and fun experience for chil- has offi cially declared 2012 as The Year of pass the creation of Park Russia, a theme dren with disabilities. the Family, refl ecting the level of attention park promoting the rich heritage, folk- Phase two is set to develop a theme government leaders give to the wellbeing lore, culture and scientifi c and historical park focused on extreme sports and of families and children.”

M@8C8E; Two of Turkey’s leading companies, Via KLIB

AM 4 2012 ©cybertrek 2012 Read Attractions Management online attractionsmanagement.com/digital 87 ticketing fun-kit.net the search engine for leisure buyers

Wherever you are in the world, ﬁ nd the right Gateway Ticketing products and services 24 / 7 launches UK company by logging on to Attractions Management’s free search Gateway Ticketing Systems, Inc, US has announced a new company for the engine www.fun-kit.net attractions ticketing industry in the UK and Ireland. Based in Hammersmith, London, Gateway Ticketing Systems Tensator Virtual UK, Ltd. (www.gatewayticketing.co.uk) Assistant leads the way is a joint venture partnership between Gateway US and software services The Tensator Virtual Assistant made specialist Metafour UK. It will offer the its debut in Switzerland greeting Galaxy revenue management solution visitors at the opening of a three- year environmental exhibition at the fun-kit.net KEYWORD Umwelt Arena recently. Designed gateway by international customer journey specialists Tensator, the product uses audio-visual technology to create the illusion of a person. The digital signage technology serves to advise visitors and relay a continuous stream of information, in this case about the Swiss specialty chemicals company, fun-kit.net KEYWORD Clariant for the next three years. tensator

Gamma ticketing for New branding for Giant’s Causeway, UK accesso ticketing Gamma Dataware has completed a fully integrated ticketing solution at Ticketing technology firm accesso The National Trust’s Giant’s Causeway has unveiled accesso Passport as the visitors centre on the north Antrim new brand for its fully-hosted ticket- coast, N Ireland. The installation at Gi- ing platform. The launch of the accesso ant’s Causeway includes admissions Passport ticketing suite is part of an and ticketing to manage general ad- expansion of the company’s technol- mission and timed tours; hosted and ogy and focuses on building right-fit, fully managed web ticketing solution revenue enhancing solutions for onsite, which integrates with other elements online and on the go based on an evalu- of the Gamma system; indoor and ation of clients’ ticketing needs. The new outdoor self-service kiosks to collect branding will feature in accesso’s exist- pre booked tickets or purchase tickets ing technology and its new products. on a walk up basis; hand held devices to sell and print tickets remotely and fun-kit.net KEYWORD fun-kit.net KEYWORDS integration with the National Trust’s in- accesso gamma dataware house software applications.

88 Read Attractions Management online attractionsmanagement.com/digital AM 4 2012 ©cybertrek 2012 log on to www.fun-kit.net and type the company name under ‘keyword search’

Visual Acuity plans ticketing for $35m US museum

Technology consultancy Visual Acuity has begun planning the ticketing system and other functions for the new $35m Patricia and Philip Frost Museum of Science, Miami, set to open in 2015. A partly open-air structure designed by Grimshaw Architects, the new building will be home to science galleries, a learning centre, a planetarium, energy playground and a ‘living core’ aquarium and wildlife centre. Visual Acuity has been designing and developing the building’s core technologies including its ticketing, IT networks, wi-fi, distributed antennae and digital signage.

fun-kit.net KEYWORDS visual acuity

APT Skidata installation at Flamingo Land

Access technology provider APT Skidata has supplied and installed a range of turnstiles and handheld terminals at a popular UK theme park. Around 1.8 million annual visitors to Flamingo Land in Kirby Misperton, North Yorkshire will now enter the zoo and holiday resort through the tailored entry system. It comprises six turnstiles each with three com- ponents: a Vario. Gate ticket reading device with a high resolution QVGA display, to check barcode, 2D code tickets, print@home tickets and RFID data carriers; a Servo Drive Unit that incorporates a light sensor to aid fast fun-kit.net KEYWORD and smooth passage; and the three- skidata armed Turnstile. Gate.

AM 4 2012 ©cybertrek 2012 www.skidata.com log on to www.fun-kit.net and type the ticketing company name under ‘keyword search’

Power Ethernet sockets connects Aldenham up

Aldenham Country Park in Hertford- shire, UK has installed an electronic point of sale (EPOS) ticketing termi- nal in its entrance booth, as part of its animal park expansion. The system is connected to the park’s existing network and mains power cables using special sockets by Power Ethernet, part of Powerline Communications. No new Tor to install Maxim ticketing for the Cutty Sark cables were required for the solution. Tor Systems Ltd was recently awarded walk up sales, while Maxim will also fun-kit.net KEYWORD the contract to install its Maxim Tick- take care of access control – moni- powerline eting booking and admissions System toring ticket sales and entrance and at the new Cutty Sark Museum, Lon- exit numbers. Maxim’s CRM mod- don and at the National Coal Mining ule will be used for regular updates Museum England, Wakefield, UK. The to customer and member data and Maxim Solution will be used for set cross selling, as well as running dif- up different selling areas, categoris- ferent membership types required by ing events, segmenting data, coping the museum. TOR will install Maxim with advertising codes for marketing on the site and MaximWeb Solutions purposes, e-ticketing, real-time avail- online, with the latest updates. abilities and locks to avoid double bookings. Toshiba PC-POS touch fun-kit.net KEYWORD screen sales terminals will be used for tor OmniTicket iPhone app for mobile ticket sales Vennersys try-before- you-buy demo website OmniTicket Network has developed an iPhone app that integrates with the Vennersys has launched the VENPoS ticketing system so visitors can buy at- Online demo site so that visitor attraction and theme park tickets securely tractions can experience the system wherever they are. The app can be in action and navigate transactions, branded for a specific park or attraction, as if they were a customer, before and id designed to provide visitors with they sign up to VENPoS Online. The everything they need to plan their expe- demo site is at www.vennersys. rience from beginning to end, including co.uk/online. VENPoS Online is an Online is being used by a number park operating hours, mapping out what e-commerce solution to sell tick- attractions, including Blue Planet attractions they want to see, ride wait ets, memberships, merchandise and Aquarium for its Shark Diving and times, shows and the weather. events, styled to match an attrac- Kids Dive Experiences. tions’ website. It can be stand alone fun-kit.net KEYWORD or integrated into Vennersys’ EPoS fun-kit.net KEYWORDS omniticket software solution, VENPoS. VENPoS vennersys

Product round-up fun-kit.net the search engine for leisure buyers

Wherever you are in the world, ﬁ nd the right Barco releases ‘light- products and services 24 / 7 on-demand’ projectors by logging on to Attractions Management’s free search Belgium-based Barco has added a new heavy-duty HD 3-chip DLP projector to engine www.fun-kit.net its portfolio. The HDQ-2K40 generates 40,000 lumens and has an adjustable brightness feature so users can tune First Angry Birds park the light output to the needs of the live for kids opens in UK event using Barco’s Projector Toolset software. It has a rugged metal chas- Lappset has created the first Angry sis, wireless control features, image Birds Activity Park, which has opened processing and preview mode. at Sundown Adventureland in Not- tinghamshire, UK. The park has fun-kit.net KEYWORD characters from the popular digital barco game by Finnish media company Rovio, which come to life in an interactive setting. With activities for children, the park is designed to encourage people to surrender their video game controllers in favour of outdoor play. This Angry Birds park is aimed at under 10s – other parks will fun-kit.net KEYWORD be designed for the entire family. lappset

Remind Mirror by Projectiondesign Swedish IP plays tricks introduces new F85 Interactive Productline IP AB’s Re- Mind Mirror is a visual illusion for Norway-based Projectiondesign has kids. The ‘mirror’ is actually a camera introduced a 3-chip 3D projector for attached to a long tv screen, which small to large screen applications. The displays the viewer with a few sec- smallest and most powerful 3D projec- onds delay. The camera, PC and a tor in its range, the F85 3-chip DLP 47 inch TV is contained in a metal projector, has a brightness of up to case for wall mounting to look like a 11,000 lumens, and a contrast ratio real mirror. Children and babies can of 14,000:1 for detailed images. It is watch themselves moving and see designed to bring colour saturation and themselves from behind without turn- accuracy, optional image processing ing around. Two ReMind Mirrors can and connectivity for live events, ad- be mounted beside each other with vanced visualisation and simulation. the cameras cross connected from one unit to the PC in the other unit, fun-kit.net KEYWORD fun-kit.net KEYWORDS which gives the illusion of seeing an- projectiondesign interactive productline other’s reflection in your own mirror.

92 Read Attractions Management online attractionsmanagement.com/digital AM 4 2012 ©cybertrek 2012 log on to www.fun-kit.net and type the company name under ‘keyword search’

Christie launches 4K projector for outdoors

Christie Digital Systems Canada revealed the Twist 4K at the IBC 2012. It offers a multi-projector display for large-screen, fixed installation applications including amusement parks, automotive designs, museums and planetariums. It is designed to create uniform, tiled images with colour consistency across large, ultra-high resolution canvasses when using sev- Water Wars unveils inﬂatable version soaker game eral projectors.

The Inflatable Water Wars was launched at LIW UK 2012 by its US-based man- fun-kit.net KEYWORD ufacturer. The product is made using welded seam technology and requires christie one air filling without the need for constant power from a fan or generator to have a blower running continuously. In striking blue, the product is designed to be eye catching, easy to transport and set up. Intended to play like Water Wars’ traditional aluminium units but with the flexibility of an inflatable, it is aimed at a wide age range. It will be on show at IAAPA in Orlando, USA.

fun-kit.net KEYWORDS water wars

US Water-Zoo with retractable roof opens Osram lights up with The new Water-Zoo Indoor waterpark quiet LED G1 projector in Clinton, Oklahoma, USA, has opened its doors to the public. The Munich-based lighting company Osram, state’s first indoor waterpark features has introduced its silent LED image a 600-gallon Tipping Bucket, Tornado projector Kreios G1 for unconventional Bowl, 300,000 gallons of water and advertising use. Compact in size, the 500ft of water slides, housed under projector is designed to be flexible and a retractable roof enclosure. It was easy to use. It can be tilted by 120 designed, manufactured and built by degrees and pivot around its almost OpenAire as a year-round destination complete axis. It weighs 1.5 kg and for tourists and locals. The retractable can be mounted on walls, ceilings or roof is 132ft long by 184ft wide, floors. High-performance, long-lasting covering a space of 28,000sq ft. The LEDs give clear illumination, energy ef- roof enclosure opens up to channel ficiency and low heat output. in a stream of fresh, summer air fun-kit.net KEYWORD throughout the waterpark and closes fun-kit.net KEYWORD openaire during colder months. osram

AM 4 2012 ©cybertrek 2012 Read Attractions Management online attractionsmanagement.com/digital 93 KfYffbpflijgXZ\`ek_\N\Y>Xcc\ipZfekXZkAlc`\9X[i`Zb N<9>8CC

K"*0'+*/0--)0(<Y\ikXqqfe7Y\ikXqqfe%Zfd K"()-)-..-'-'<è]f7Zfjkf]n`jZfejè%Zfd nnn%Y\ikXqqfe%Zfd nnn%Zfjkf]n`jZfejè%Zfd

:LDD@EJ$8CC@JFE >CF98C@DD

K"++ ' )+.-**0/('<è]f7Zlddèj$Xcc`jfe%Zf%lb K"++ ' /+,'+,-)),<è]f7^cfYXc`dd\ij`fe%Zfd nnn%ZlddèjXcc`jfe%Zf%lb nnn%^cfYXc`dd\ij`fe%Zfd

AFI8M@J@FE EN8M< Breathtaking experiences, Fully integrated digital studio environments and attractions handling all aspects of 3D for the European and Asian leisure industry cinema production and distribution

K"*( ' .(+')-.+.<`e]f7afiXm`j`fe%Zfd K"*))*+.-*(0<\[`cc\ej7enXm\%Zfd nnn%afiXm`j`fe%Zfd nnn%enXm\%Zfd

I8@E9FNGIF;L:K@FEJ J@DNFIO Mascot manufacturer & 3D & 4D effects ofﬁ cial supplier of famous theatres, motion theatres, simulation attractions children’s characters for events and the provision of 2D & 3D ﬁ lm content

K"++ ' )'/),+,*''<è]f7iXèYfngif[lZk`fej%Zf%lb K"++ ' (*/+)0,.**<jXc\j7j`dnfio%Zf%lb nnn%iXèYfngif[lZk`fej%Zf%lb nnn%j`dnfio%Zf%lb

D8IJ?8CC$KL==CPD8E8>

K"++ ' (+)+/,--('<`e]f7dXij_Xcckl]Õ\o\e\i^p%Zfd K"(,(+*,+/000<`e]f7ki`f$k\Z_%Zfd nnn%dXij_Xcckl]Õ\o\e\i^p%Zfd nnn%ki`f$k\Z_%Zfd

N?@Kbumper cars and much more!

K"( -'+ ).*$('-/<jXc\j7n_`k\nXk\in\jk%Zfd K"++ ' (0(+0)'000<`e]f7nfic[f]i`[\j%Zfd nnn%n_`k\nXk\in\jk%Zfd nnn%nfic[f]i`[\j%Zfd Play to win at IAAPA Attractions Expo 2012. Come to Orlando and: s 3EETHEINDUSTRYSLATEST INNOVATIONS s 4AKEAWAYAMAZINGIDEAS FROMNEWEXPERTSPEAKERS s #ONNECTWITHMORETHAN INDUSTRYPROS s 0ARTICIPATEINEXCLUSIVE BEHIND THE SCENESTOURS So join us in November, and keep your business on the winning path. IAAPA members save up to 40% on registration.

IAAPA Attractions Expo 2012sOrlando, Florida USA Conference: November 12–16, 2012 | Trade Show: November 13–16, 2012 Orange County Convention Center | North/South Building Visit IAAPA.org/IAAPAAttractionsExpo. Inventing the Future

Triotech is proud to introduce the next generation of immersive and interactive thrill rides. Our flagship products offer intense and realistic ride film experiences via a multi seat motion platform, interactive gameplay and realtime graphics, creating excellent revenue for operators.

Triotech Head Office International Sales China Sales 2030 Pie-IX Blvd. Suite 307 Gabi Salabi Weitao Liu Montreal (Qc), Canada H1V 2C8 [email protected] [email protected] +1 514-354-8999 WWW.TRIO-TECH.COM