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ECIS 2009 THIRD EUROPEAN COMPETITIVE INTELLIGENCE SYMPOSIUM COMPETITIVE INTELLIGENCE: COMPETING, CONSUMING AND COLLABORATING IN A FLAT WORLD JUNE 11-12, 2009 STOCKHOLM, SWEDEN PROCEEDINGS COMPILED BY MAGNUS HOPPE, SVEN HAMREFORS AND KLAUS SOLBERG SØILEN MÄLARDALEN UNIVERSITY COLLEGE IN COLLABORATION WITH ATELIS ECIS 2009 ‐ II ‐ PROCEEDINGS CONTENT The convergence of Societal Intelligence and Territorial Intelligence to promote Sustainable Development of weakened territories in France 4 CHRISTIAN BOURRET Can military education benefit from the study of competitive intelligence? 17 DIDIER DANET Strategic Dependence of a Developing Country Vision from Patents 24 HENRI DOU JEAN MARIE DOU JR SRI DAMAYANTY MANULLANG Causes of Competitive Analysis Failure: Understanding and Responding to Problems at the Individual Level 36 DR CRAIG S. FLEISHER SHEILA WRIGHT Simon’s theorem reconsidered – towards a theoretical framework for competitive intelligence 51 PER FRANKELIUS The Human Factor and Competitive Intelligence: Resource, lever and key for success 63 ANNE‐MARIE FRAY Looking for Information: a New Approach to Consider Efficiency and Effectiveness 71 PASCAL FRION HENRI SAMIER The generation of a rumour: from emergence to percolation 91 LAURENT GAILDRAUD HENRI SAMIER JEAN MAURICE BRUNEAU Tracking business news on the World Wide Web for dynamic CI study of industries 104 BRIGITTE GAY Intelligence ideals 117 MAGNUS HOPPE Economic Intelligence in Small and Medium Businesses in France: a survey 128 SOPHIE LARIVET Competitive Intelligence and Strategic Governance Issues for French Groups of Mutual Banks Facing the Financial Crisis 145 DR. DENIS MALHERBE ECIS 2009 ‐ III ‐ PROCEEDINGS Writing cases as a knowledge capture process in a competitive intelligence program 180 MONICA M MALLOWAN CHRISTIAN MARCON Knowing is action: from noticing to sense-making 188 NICOLAS MOINET PASCAL FRION Methodology to integrate Competitive Intelligence with the Hoshin Kanri planning system: Application to a Commercial Strategy 202 FILIBERTO LUÉVANO NARVÁEZ MARISELA RODRÍGUEZ SALVADOR JOSÉ ROBERTO ANTONIO VEGA PINO Marginalizing the periphery: enhancing competitive awareness by looking less hard 211 MICHAEL NEUGARTEN Enterprise 2.0 as a way to facilitate, enhance, and coordinate intelligence work within large organizations: A Case Study at Toyota Material Handling Europe 220 JON‐ERIK OLSSON JIMMY SANDELL Representing territory resources within a territorial intelligence system 230 MARYSE SALLES GABRIEL COLLETIS Evaluating Business Intelligence Software - Testing the SSAV Model 241 YASMINA AMARA KLAUS SOLBERG SØILEN PER JENSTER DIRK VRIENS How application integration, security issues and pricing strategies in business intelligence shape vendor differentiation 254 KLAUS SOLBERG SØILEN ANDERS HASSLINGER Operational Business Intelligence: A Viable Concept 263 MATTHIJS VAN ROOSMALEN ECIS 2009 ‐ 4 ‐ PROCEEDINGS The convergence of Societal Intelligence and Territorial Intelligence to promote Sustainable Development of weakened territories in France Christian Bourret Université Paris Est France [email protected] Abstract The need of “Reliance” of our society is a great challenge. Economic Intelligence must help economic competitiveness to develop social cohesion. In a global approach of “intelligence of complexity” according to the positioning of “French style” Economic Intelligence, we propose to analyse the convergence of a “new territory” of Economic Intelligence (“Societal Intelligence”) with Territorial Intelligence to promote Sustainable Development of weakened territories in France leaning on the participation of populations. This approach also corresponds to the matching of two key notions of our post-industrial society: the Network and the Project. Keywords: Societal Intelligence, Territorial Intelligence, social cohesion, territories, Sustainable Development, Network, Project. 1 Introduction Delegation for Territory Planning or Délégation à l’Aménagement du Territoire In the developed countries, our post- et à l’Action Régionale (DATAR) became industrial society became a “fragmented Delegation for Planning and society”. Globalisation forces a Competitiveness of Territories or generalized competition, not only between Délégation Interministérielle à companies but also between individuals, l’Aménagement et à la Compétitivité des nations and territories. Living for their Territoires (DIACT). For us, in its social majority in big cities, the contemporary approach, Economic Intelligence meets individuals, especially the most weakened, necessarily Territorial Intelligence. have lost their landmarks and their In this paper, we examine how the identity. For Bernard Carayon (2003) convergence of Societal Intelligence ("new Economic Intelligence is at the same time territory" of “French-style” Economic a factor of competitiveness of companies Intelligence) is possible with Territorial and territories, this competitiveness Intelligence to promote Sustainable allowing to develop work possibilities Development of weakened territories. First (work being a factor of social integration) we will highlight the important need of and also helps to finance necessary "Reliance" of all our society, linked with a solidarity to develop social cohesion. new more global approach of the territory. ECIS 2009 ‐ 5 ‐ PROCEEDINGS Then we will analyse perspectives opened search for meaning”. In his analysis of the by the meeting of Societal Intelligence and evolution of territories, Jacques Beauchard Territorial Intelligence and by the (2000) refers to Régis Debray for whom matching of Networks and Projects. At “the man exists only fit (inscrit) in a last, we will examine links (in a territory”. His identity is linked to a perspective of social cohesion and of territory, emotional, patrimonial. For their Sustainable Development of weakened part, Edgar Morin and Renaud Sainsaulieu territories) between economic activity and stressed the need of "Reliance" of all our social cohesion, both in economic terms society, underlining the role of the (insertion) and in health field, underlining intermediate organizations, especially the role of the intermediate associations associations. Renaud Sainsaulieu (2001) and of training as catalyst for building stressed the dynamics of the intermediary, collective identity. of "Reliance", intermediate organizations creating a “social link for transforming”. For him, it is possible to assert that “the 2 Need of "Reliance" and new change of society takes support necessarily approaches of the territory on intermediate structures” … “the 2.1 Uncertainties of the contemporary intermediary promotes the passage of the individual and the need of "Reliance" world accepted from past towards the For Philippe Breton (2004) our society is invention of the new world for future” (p. “strongly communicating but slightly 132-133). Having underlined the crisis of meeting” (fortement communicante mais democracy, Pierre Rosanvallon (2008) faiblement rencontrante). For him, the showed the importance of nearness and of contemporary individual became “phobic citizen's participation (participative in the physical presence of other people, democracy) to give it a new legitimacy. but at the same time closely depending on Some years ago, he had pointed out the their virtual presence … communication is necessity to re-found the Welfare State. also emptied of its substance: meeting with 2.2 New approaches of the territory other one” (p. 160-161). For his part, Patrice Flichy highlighted “connected The approach of the territory evolved. individualism” with the loneliness of the Bernard Pecqueur and Jean - Benoît contemporary individual even Zimmermann propose to consider territory interconnected in the immensity of the as “a construction, a result of practices and cyberspace. Alain Ehrenberg showed of representations of the actors” (Pecqueur “tiredness to be oneself” (la fatigue d’être and Zimmermann, 2004). The diversity of soi) and all the uncertainties of the territories is underlined. In 2006, this contemporary individual, exhausted by the evolution corresponds to the change of worship of performance and the name of DATAR, born in 1963 at the time "Bougisme" or change for change (Norbert of the voluntarism of the general de Alter). For Philippe Breton, "no society Gaulle’s government in DIACT, already can survive without imagining a future”. evoked. For his part, Jacques Beauchard For him, “true novelty, at the same time as (2000) considers that the territory is built true danger means that, with the by the meeting of two aspects: the bankruptcy of ideologies, the future in "patrimonial" territory (identities, terms of communication via new mentalities, perceptions) and the technologies seems the only one available "transactional" territory (mobility, on the market of ideas” … “we pretend to exchanges). In that case, we can, like in believe in it but the heart is not” (p. 166). the articulation between Economic According to Viktor E. Frankl (1985), Intelligence and Territorial Intelligence (or "man's primary motivational force is his between the individual and the collective, ECIS 2009 ‐ 6 ‐ PROCEEDINGS the local and the global, the order and the Duval, p. 83). This definition of Economic disorder, the static and the dynamic), talk Intelligence emphasized the notion of about "Dialogies" or double logic, at the cycle of information processing. This same time complementary and opposed, in report made concrete the challenge of a global perspective of’ “intelligence of promoting Economic
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