DOCSLIB.ORG

Competitive Intelligence Symposium

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Competitive Intelligence Symposium ECIS 2009 THIRD EUROPEAN COMPETITIVE INTELLIGENCE SYMPOSIUM COMPETITIVE INTELLIGENCE: COMPETING, CONSUMING AND COLLABORATING IN A FLAT WORLD JUNE 11-12, 2009 STOCKHOLM, SWEDEN PROCEEDINGS COMPILED BY MAGNUS HOPPE, SVEN HAMREFORS AND KLAUS SOLBERG SØILEN MÄLARDALEN UNIVERSITY COLLEGE IN COLLABORATION WITH ATELIS ECIS 2009 ‐ II ‐ PROCEEDINGS CONTENT The convergence of Societal Intelligence and Territorial Intelligence to promote Sustainable Development of weakened territories in France 4 CHRISTIAN BOURRET Can military education benefit from the study of competitive intelligence? 17 DIDIER DANET Strategic Dependence of a Developing Country Vision from Patents 24 HENRI DOU JEAN MARIE DOU JR SRI DAMAYANTY MANULLANG Causes of Competitive Analysis Failure: Understanding and Responding to Problems at the Individual Level 36 DR CRAIG S. FLEISHER SHEILA WRIGHT Simon’s theorem reconsidered – towards a theoretical framework for competitive intelligence 51 PER FRANKELIUS The Human Factor and Competitive Intelligence: Resource, lever and key for success 63 ANNE‐MARIE FRAY Looking for Information: a New Approach to Consider Efficiency and Effectiveness 71 PASCAL FRION HENRI SAMIER The generation of a rumour: from emergence to percolation 91 LAURENT GAILDRAUD HENRI SAMIER JEAN MAURICE BRUNEAU Tracking business news on the World Wide Web for dynamic CI study of industries 104 BRIGITTE GAY Intelligence ideals 117 MAGNUS HOPPE Economic Intelligence in Small and Medium Businesses in France: a survey 128 SOPHIE LARIVET Competitive Intelligence and Strategic Governance Issues for French Groups of Mutual Banks Facing the Financial Crisis 145 DR. DENIS MALHERBE ECIS 2009 ‐ III ‐ PROCEEDINGS Writing cases as a knowledge capture process in a competitive intelligence program 180 MONICA M MALLOWAN CHRISTIAN MARCON Knowing is action: from noticing to sense-making 188 NICOLAS MOINET PASCAL FRION Methodology to integrate Competitive Intelligence with the Hoshin Kanri planning system: Application to a Commercial Strategy 202 FILIBERTO LUÉVANO NARVÁEZ MARISELA RODRÍGUEZ SALVADOR JOSÉ ROBERTO ANTONIO VEGA PINO Marginalizing the periphery: enhancing competitive awareness by looking less hard 211 MICHAEL NEUGARTEN Enterprise 2.0 as a way to facilitate, enhance, and coordinate intelligence work within large organizations: A Case Study at Toyota Material Handling Europe 220 JON‐ERIK OLSSON JIMMY SANDELL Representing territory resources within a territorial intelligence system 230 MARYSE SALLES GABRIEL COLLETIS Evaluating Business Intelligence Software - Testing the SSAV Model 241 YASMINA AMARA KLAUS SOLBERG SØILEN PER JENSTER DIRK VRIENS How application integration, security issues and pricing strategies in business intelligence shape vendor differentiation 254 KLAUS SOLBERG SØILEN ANDERS HASSLINGER Operational Business Intelligence: A Viable Concept 263 MATTHIJS VAN ROOSMALEN ECIS 2009 ‐ 4 ‐ PROCEEDINGS The convergence of Societal Intelligence and Territorial Intelligence to promote Sustainable Development of weakened territories in France Christian Bourret Université Paris Est France [email protected] Abstract The need of “Reliance” of our society is a great challenge. Economic Intelligence must help economic competitiveness to develop social cohesion. In a global approach of “intelligence of complexity” according to the positioning of “French style” Economic Intelligence, we propose to analyse the convergence of a “new territory” of Economic Intelligence (“Societal Intelligence”) with Territorial Intelligence to promote Sustainable Development of weakened territories in France leaning on the participation of populations. This approach also corresponds to the matching of two key notions of our post-industrial society: the Network and the Project. Keywords: Societal Intelligence, Territorial Intelligence, social cohesion, territories, Sustainable Development, Network, Project. 1 Introduction Delegation for Territory Planning or Délégation à l’Aménagement du Territoire In the developed countries, our post- et à l’Action Régionale (DATAR) became industrial society became a “fragmented Delegation for Planning and society”. Globalisation forces a Competitiveness of Territories or generalized competition, not only between Délégation Interministérielle à companies but also between individuals, l’Aménagement et à la Compétitivité des nations and territories. Living for their Territoires (DIACT). For us, in its social majority in big cities, the contemporary approach, Economic Intelligence meets individuals, especially the most weakened, necessarily Territorial Intelligence. have lost their landmarks and their In this paper, we examine how the identity. For Bernard Carayon (2003) convergence of Societal Intelligence ("new Economic Intelligence is at the same time territory" of “French-style” Economic a factor of competitiveness of companies Intelligence) is possible with Territorial and territories, this competitiveness Intelligence to promote Sustainable allowing to develop work possibilities Development of weakened territories. First (work being a factor of social integration) we will highlight the important need of and also helps to finance necessary "Reliance" of all our society, linked with a solidarity to develop social cohesion. new more global approach of the territory. ECIS 2009 ‐ 5 ‐ PROCEEDINGS Then we will analyse perspectives opened search for meaning”. In his analysis of the by the meeting of Societal Intelligence and evolution of territories, Jacques Beauchard Territorial Intelligence and by the (2000) refers to Régis Debray for whom matching of Networks and Projects. At “the man exists only fit (inscrit) in a last, we will examine links (in a territory”. His identity is linked to a perspective of social cohesion and of territory, emotional, patrimonial. For their Sustainable Development of weakened part, Edgar Morin and Renaud Sainsaulieu territories) between economic activity and stressed the need of "Reliance" of all our social cohesion, both in economic terms society, underlining the role of the (insertion) and in health field, underlining intermediate organizations, especially the role of the intermediate associations associations. Renaud Sainsaulieu (2001) and of training as catalyst for building stressed the dynamics of the intermediary, collective identity. of "Reliance", intermediate organizations creating a “social link for transforming”. For him, it is possible to assert that “the 2 Need of "Reliance" and new change of society takes support necessarily approaches of the territory on intermediate structures” … “the 2.1 Uncertainties of the contemporary intermediary promotes the passage of the individual and the need of "Reliance" world accepted from past towards the For Philippe Breton (2004) our society is invention of the new world for future” (p. “strongly communicating but slightly 132-133). Having underlined the crisis of meeting” (fortement communicante mais democracy, Pierre Rosanvallon (2008) faiblement rencontrante). For him, the showed the importance of nearness and of contemporary individual became “phobic citizen's participation (participative in the physical presence of other people, democracy) to give it a new legitimacy. but at the same time closely depending on Some years ago, he had pointed out the their virtual presence … communication is necessity to re-found the Welfare State. also emptied of its substance: meeting with 2.2 New approaches of the territory other one” (p. 160-161). For his part, Patrice Flichy highlighted “connected The approach of the territory evolved. individualism” with the loneliness of the Bernard Pecqueur and Jean - Benoît contemporary individual even Zimmermann propose to consider territory interconnected in the immensity of the as “a construction, a result of practices and cyberspace. Alain Ehrenberg showed of representations of the actors” (Pecqueur “tiredness to be oneself” (la fatigue d’être and Zimmermann, 2004). The diversity of soi) and all the uncertainties of the territories is underlined. In 2006, this contemporary individual, exhausted by the evolution corresponds to the change of worship of performance and the name of DATAR, born in 1963 at the time "Bougisme" or change for change (Norbert of the voluntarism of the general de Alter). For Philippe Breton, "no society Gaulle’s government in DIACT, already can survive without imagining a future”. evoked. For his part, Jacques Beauchard For him, “true novelty, at the same time as (2000) considers that the territory is built true danger means that, with the by the meeting of two aspects: the bankruptcy of ideologies, the future in "patrimonial" territory (identities, terms of communication via new mentalities, perceptions) and the technologies seems the only one available "transactional" territory (mobility, on the market of ideas” … “we pretend to exchanges). In that case, we can, like in believe in it but the heart is not” (p. 166). the articulation between Economic According to Viktor E. Frankl (1985), Intelligence and Territorial Intelligence (or "man's primary motivational force is his between the individual and the collective, ECIS 2009 ‐ 6 ‐ PROCEEDINGS the local and the global, the order and the Duval, p. 83). This definition of Economic disorder, the static and the dynamic), talk Intelligence emphasized the notion of about "Dialogies" or double logic, at the cycle of information processing. This same time complementary and opposed, in report made concrete the challenge of a global perspective of’ “intelligence of promoting Economic
Load more

Recommended publications
  • Swedish Literature on the British Market 1998-2013: a Systemic
    Swedish Literature on the British Market 1998-2013: A Systemic Approach Agnes Broomé A thesis submitted for the degree of Doctor of Philosophy UCL Department of Scandinavian Studies School of European Languages, Culture and Society September 2014 2 I, Agnes Broomé, confirm that the work presented in this thesis is my own. Where information has been derived from other sources, I confirm that this has been indicated in the thesis. …............................................................................... 3 4 ABSTRACT This thesis examines the role and function of contemporary Swedish fiction in English translation on the British book market in the period 1998-2013. Drawing on Bourdieu’s Field Theory, Even Zohar’s Polysystem Theory and DeLanda’s Assemblage Theory, it constructs a model capable of dynamically describing the life cycle of border-crossing books, from selection and production to marketing, sales and reception. This life cycle is driven and shaped by individual position-takings of book market actants, and by their complex interaction and continual evolution. The thesis thus develops an understanding of the book market and its actants that deliberately resists static or linear perspectives, acknowledging the centrality of complex interaction and dynamic development to the analysis of publishing histories of translated books. The theoretical component is complemented by case studies offering empirical insight into the model’s application. Each case study illuminates the theory from a different angle, creating thereby a composite picture of the complex, essentially unmappable processes that underlie the logic of the book market. The first takes as its subject the British publishing history of crime writer Liza Marklund, as well as its wider context, the Scandinavian crime boom.
    [Show full text]
  • Open Source Intelligence (OSINT) Market Research Report - Global Forecast Until 2027
    Report Information More information from: https://www.marketresearchfuture.com/reports/4545 Open Source Intelligence (OSINT) Market Research Report - Global Forecast until 2027 Report / Search Code: MRFR/ICT/3126-CR Publish Date: July, 2020 Request Sample Price 1-user PDF : $ 4450.0 Enterprise PDF : $ 6250.0 Description: Market Snapshot Open Source Intelligence (OSINT) is produced from publicly available information, is collected, analyzed, and disseminated on time to an appropriate audience, and addresses a specific intelligence requirement. It is not limited to what can be found using Google or other search engines, although the open web is an essential component. According to MRFR analysis, the global OSINT market is expected to witness high growth during the forecast period. The increased availability of open-source data coupled with rising cyber threats, terrorism, and other illegal practices are some of the factors driving the growth of the market. However, the large volume of open-source information available could hinder the growth of this market in the future. OSINT relies on open-source data, which is raw, noisy, and unstructured. It is accessible and can be retrieved and modified legally. Increased availability of public data is a driving force for the open-source intelligence systems to carry out operations. The data is available from several sources like social media, print media, digital media, articles, blog publications, online forums, videos, government reports, telephone directories, press conferences, journals, academic research papers, financial databases, patents, dissertations, and newsletters. This data is openly available and legal to use. Social media platforms like Facebook, Instagram, Twitter, and YouTube lets us access the hobbies, location, working status, community, and other raw data, which is beneficial for the government security agencies to keep track of the activities happening across the globe.
    [Show full text]
  • The Challenge Intelligence Platform
    CASE STUDY "THE KEY ADVANTAGE OF USING THE DIGIMIND PLATFORM IS BEING ABLE TO CONSOLIDATE ALL OUR SOURCES IN A SINGLE PLACE, OFFERING A UNIQUE INTERNAL COMPETITIVE INTELLIGENCE SERVICE" Carla Monfray, Head of Construction Efficiency Monitoring Unit CREATING A COLLABORATIVE LAFARGE is a leading global provider INTELLIGENCE PLATFORM of building materials and a major player in the cement, concrete and aggregates industries worldwide. THE CHALLENGE THE SOLUTION The project included three intelligence- LAFARGE contributes to the construc- gathering objectives. Lafarge needed to tion of cities across the globe by desi- Lafarge’s Competitive Intelligence de- monitor three main targets: the global gning and delivering innovative solu- partment in Lyon, managed by Nathalie technology market, to spot key innova- Gautier-Hamel, is staffed by 8-10 people tions in building and green initiatives; the tions to take city construction into the tasked with seeking out and exploiting Indian construction market; and construc- future. Anticipating the housing requi- external information relevant to Lafarge’s tion chain actors - including cement pro- rements of today’s urban complexes, products, technologies and innovations. viders, industrial customers, developers, the company provides cities with more contractors and architects. Lafarge used Digimind to support its compact, more durable, more beautiful Construction Development Lab in Mum- Most importantly, Lafarge needed a way and better connected homes. bai, India. Set to become the third largest to summarise and rank the information global construction market by 2018, India gathered automatically, to be sent to key With 1570 production sites across 64 has considerable needs in terms of hou- managers once a month.
    [Show full text]
  • The Historian-Filmmaker's Dilemma: Historical Documentaries in Sweden in the Era of Häger and Villius
    ACTA UNIVERSITATIS UPSALIENSIS Studia Historica Upsaliensia 210 Utgivna av Historiska institutionen vid Uppsala universitet genom Torkel Jansson, Jan Lindegren och Maria Ågren 1 2 David Ludvigsson The Historian-Filmmaker’s Dilemma Historical Documentaries in Sweden in the Era of Häger and Villius 3 Dissertation in History for the Degree of Doctor of Philosophy presented at Uppsala University in 2003 ABSTRACT Ludvigsson, David, 2003: The Historian-Filmmaker’s Dilemma. Historical Documentaries in Sweden in the Era of Häger and Villius. Written in English. Acta Universitatis Upsalien- sis. Studia Historica Upsaliensia 210. (411 pages). Uppsala 2003. ISSN 0081-6531. ISBN 91-554-5782-7. This dissertation investigates how history is used in historical documentary films, and ar- gues that the maker of such films constantly negotiates between cognitive, moral, and aes- thetic demands. In support of this contention a number of historical documentaries by Swedish historian-filmmakers Olle Häger and Hans Villius are discussed. Other historical documentaries supply additional examples. The analyses take into account both the produc- tion process and the representations themselves. The history culture and the social field of history production together form the conceptual framework for the study, and one of the aims is to analyse the role of professional historians in public life. The analyses show that different considerations compete and work together in the case of all documentaries, and figure at all stages of pre-production, production, and post-produc- tion. But different considerations have particular inuence at different stages in the produc- tion process and thus they are more or less important depending on where in the process the producer puts his emphasis on them.
    [Show full text]
  • Larin Paraske, Finnish Folk Poet
    NO. 76 | F AL L 2018 a quarterly publication of the ata’s literary SOURCE division FEATURING NORTHERN LIGHTS LD PROGRAM, ATA 59 CONTEMPORARY SCANDINAVIAN LITERATURE LARIN PARASKE, FINNISH FOLK POET REVIEW: Misha Hoekstra’s translation of the Danish novel Mirror, Shoulder, Signal WORDS, WORDS, WORDS: Our isoisä from Vaasa SOURCE | Fall 2018 1 IN THIS ISSUE FROM THE EDITORS.................................................................3 SUBMISSION GUIDELINES .....................................................4 LETTER FROM THE LD ADMINISTRATOR ..........................5 LD PROGRAM AND SPEAKER BIOS FOR ATA 59................7 READERS’ CORNER.................................................................11 LARIN PARASKE, FINNISH FOLK POET/SINGER by Frances Karttunen..................................................................13 CONTEMPORARY SCANDINAVIAN LITERATURE by Michael Meigs.........................................................................25 REVIEW OF MISHA HOEKSTRA’S TRANSLATION OF MIRROR, SHOULDER, SIGNAL by Dorthe Nors by Michele Aynesworth...............................................................37 WORDS WORDS WORDS COLUMN: Our isoisä from Vaasa..................................................................44 by Patrick Saari BY THE WAY: TOONS by Tony Beckwith........................................................24, 36, 43 CREDITS....................................................................................49 © Copyright 2018 ATA except as noted. SOURCE | Fall 2018 2 From the Editors he Nordic countries
    [Show full text]
  • Department of Scandinavian Studies
    DEPARTMENT OF Scandinavian Studies Message from the Chair TERJE LEIREN Celebrating the centennial of its founding is a significant milestone for any institution, no less an academic department at a major research university. Since its establishment by an act of the Washington State Legislature in 1909, the Department of Scandinavian Studies has grown and prospered, largely due to the dedication of its faculty and staff and the excellent character and quality of its students. To com- memorate the milestone, several celebratory events, including lectures, dinners, special programs, and conferences are being scheduled between now and the summer of 2010. Please stay in touch with us, check our departmental website, and plan to attend as many events as you can over the next two years. Of course, at the heart of what we do in the Department is teaching and scholarship. Cutting-edge research and innovative teaching enhance and broaden our knowledge about, and appreciation of, the Nordic region. Our comprehensive language programs and wide range of course offerings focusing on the five Nordic countries and the three Baltic countries make the Department unique in the world. The UW is the only North American university that regularly teaches Estonian, Latvian and Lithuanian. In 2009–2010, we will celebrate the 15th anniversary of the Baltic Studies program. By its very nature, the teaching at a research university is informed by the research of its teachers. All of the faculty in the Department of Scandinavian Studies are active scholars who bring their SPRING 2008 research back into the classroom, whether it be for a graduate seminar on literary theory, a discus- sion of Strindberg’s Paris, a broad introductory course on Scandinavian culture, or an advanced undergraduate course on the cinematic expressions of Scandinavian attitudes about sexuality or crime fiction.
    [Show full text]
  • Guilloutinen
    Paul Frigyes Guilloutinen Biografi om Jan Guillou Lindelöws Bokförlag 3 Innehåll Förord november 2014 • 7 Akt 1 Ikonen • 9 Akt 2 Vägen till scenen • 25 Akt 3 I Botolfsens trädgård • 97 Akt 4 TV-stjärnan och folkhjälten • 151 Akt 5 Berättare med ett kall • 211 Akt 6 Krönikor, agitation och bataljer • 239 Akt 7 KGB och kalla krigets återkomst • 263 Akt 8 Enmansprocessionen • 283 Akt 9 Åter till Saltis • 291 Epilog Därför stoppades boken • 293 Jan Guillous bokutgivning • 303 Källor • 305 Personregister • 309 5 Förord – Men varför vill du egentligen skriva en bok om Jan? Jan Guillous fru Ann-Marie Skarp ställer frågan i ett skeptiskt tonfall när hon tar emot mig i sitt rum på Piratförlaget, på Öster- malm. Jag finner frågan besynnerlig. Självfallet är väl en av de mest kontroversiella och centrala gestalterna i senaste halvseklets me- dievärld intressant för många. En rimligare fråga vore varför ingen tidigare skrivit en bok om honom. Ann-Marie Skarp ser inte nöjd ut efter mitt svar. – Är det en skandalbok? – Inte alls. Mitt svar är uppriktigt menat. Jag vill förstå personen, yrkes- mannen och fenomenet Jan Guillou. Dessa tre aspekter hänger givetvis ihop. Men de är också nästan besynnerligt skilda åt. Många avskyr personen Guillou, respekterar yrkesmannen men älskar fenomenet Guillou. Så hur hänger de tre delarna ihop? Först har vi personen, hans drivkrafter och bakgrund som berät- telserna har sitt upphov i. Våra egna liv är ofta målade i gråskalor, i Guillous berättelser härskar de bjärta färgerna. Vad i hans egna livserfarenheter ger upphov till detta? Sedan har vi historien om yrkesmannen Jan Guillou.
    [Show full text]
  • Community Manager
    A week in the life of a succesful COMMUNITY MANAGER with a little help from… MAKING SENSE OF SOCIAL MEDIA www.digimind.com 1 CONTENTS KEY TAKEAWAYS 3 FOREWORD 4 INTRODUCTION 5 A. LISTEN: MONDAY 7 1. Set up your personalised dashboard 2. Find relevant mentions 3. Create and save custom filters 4. Create smart email alerts B. ANALYSE: TUES, WEDS, THURS 13 1. WHAT: Analyse key concepts 2. WHEN: Trend graph 3. WHERE: Media breakdown 4. COMPARE: Benchmark your campaigns, competitors & brands C. ENGAGE: TUES, WEDS, THURS 21 1. WHO: Key influencers 2. HOW: Sentiment analysis 3. SHARE: Promote content D. REPORT: FRIDAY 28 1. TRENDS: Optimise your online reputation 2. EXPORT: Add charts to Dashboard 3. CUSTOMISE: Create unique reports 4. REPORT: Create and send reports CONCLUSION 33 MORE DIGIMIND EBOOKS 35 CONTRIBUTORS 36 ABOUT 37 Digimind Services Digimind CONTACT DIGIMIND 38 KEY TAKEAWAYS Thank you for downloading Digimind’s eBook: A Week in the Life of a Successful Community Manager. Inside this guide, you will find all the insights and best practices you need to effectively utilise a social media monitoring tool, such as Digimind Social, to optimise your brand’s online voice. We guide you through: how to listen to & monitor mentions of your brand on social media how best to analyse the data gained from social listening how to engage effectively on social media and who to engage with how to present your findings using Dashboards and Reports MAKING SENSE OF SOCIAL MEDIA www.digimind.com 3 FOREWORD Thank you for downloading this eBook. Digimind is constantly working to bring you useful and insightful content to make your job easier and help you navigate the complex world of social media.
    [Show full text]
  • Van KGB-Sp'ion Tot Meesterschrljver De Zweedse Auteur Jan Guillou Werkt Aan Zljn• • Magnum Opus, Een Romancyclus Over De Twintigste Eeuw
    IJan Guillou Van KGB-sp'ion tot meestersChrljver De Zweedse auteur Jan Guillou werkt aan zlJn• • magnum opus, een romancyclus over de twintigste eeuw. Daarvoor was hij vooral ~... bekend om zijn thrillers en als de onthuller ..- -'~ van het Zweedse 'Watergate'. 'Woodward en Bernstein kregen de Pulitzer-prijs, Ik tien maanden cel.' tekst & beeld Rutger Vahl JANGUILLOU et is het veiligste land van Europa, maar ner­ 'Journalisten in de bak om gens tiert het spiona­ ge- en thrillergenre zo wat ze schrijven? In Zweden? welig als in Zweden. Zijn de Zweden geob­ Op dat moment had ik nog sedeerd door alles wat hun Ikea-woning bedreigt? Dat ook. Maar er is meer aan de zeven uur in vrijheid te gaan.' hand. Nergens is het misdaadgenre zo politiek geladen als in Zweden. Niet alleen het bloed druipt van de pagina's, maar ook de maatschappijkritiek. In hun misdaad­ romans tonen Zweedse schrijvers de ware De ruimte waar hij zijn bestsellers schrijft, delen er nog volgen, weet hij niet. aard van de samenleving. Die lijkt zo ge­ doet nog het meest denken aan een zaal in Heeft hij tijd van leven, dan eindigt zijn moedelijk en welvarend, maar onderhuids het Londense National History Museum. magnum opus op 11 september 2001. "Ik broeit en stinkt het. Laten we niet vergeten Dezelfde afmetingen. Dezelfde hoeveel­ wilde mezelf uitdagen om een traditionele dat Zweden het enige Europese land is heid opgezette dieren. Guillou heeft zich familiekroniek te schrijven die de hele waar de afgelopen 25 jaar twee keer een omringd met antilopen- en impalakop­ twintigste eeuw zou omvatten.
    [Show full text]
  • Social Media Monitoring Tools and Services Report Public Excerpts 2018
    www.ideya.eu.com EXTENSIVE COVERAGE OF SOCIAL TOOLS Social Media Monitoring Tools and AND SERVICES ― OVER 150 TOOLS AND SERVICES FEATURED Services Report Public Excerpts 2018 SMM CONCEPTS, PRODUCT SEGMENTATION, PRODUCT USE CASES, INDUSTRY FOCUS, AND MARKET TRENDS Analysis and Elaborate Profiles of more than PRODUCT COMPARISON, PRICING AND CLIENT INFORMATION 150 Social Technologies & Services Worldwide DESCRIPTION OF KEY PRODUCT FEATURES AND PRODUCT SCREENSHOTS TO AID YOU Ideya Market Report, 9th Edition IN SELECTON PROCESS PARTNERSHIPS MAPPING AND VENDOR’S November 2018 CONTACT INFORMATION INCLUDING ADDRESS, TELEPHONE, EXECUTIVE NAMES, EMAILS SOCIAL MEDIA SOCIAL SOCIAL SOCIAL MEDIA SOCIAL MEDIA SOCIAL MEDIA SOCIAL MEDIA MONITORING LISTENING INTELLIGENCE MANAGEMENT MARKETING CUSTOMER SOCIAL SUITES ANALYTICS TOOLS TOOLS TOOLS TOOLS TOOLS CARE TOOLS Contact: Luisa Milic, Director, Ideya Ltd. tel.: +44 (0)789 1166 897 Email: [email protected] Company Website: http://ideya.eu.com © 2015 Ideya, Ltd. All rights reserved; Social Media Monitoring Tools and Services Report Excerpts, November 2018 Ideya Ltd Dear Readers, Ideya Ltd. is pleased to share with you the 9th Edition of the Social Media Monitoring Tools and Services Report. We bring you this report with the expectation that it will save you time and guide you through a myriad of choices that now exist for social media monitoring and analysis. We conducted extensive market research of key features, clients, and current pricing of the tools and services. We hope you will find it useful and look forward to your feedback. Yours sincerely, Luisa Milic, Director, Ideya, Ltd. Ideya Ltd is a business and marketing consultancy. It offers customized and innovative services to help its clients face the challenges of market disruptions and turn them into opportunities.
    [Show full text]
  • Social Media Analytics for the Automotive Industry
    Social Media Analytics for the Automotive Industry Through a look at the “German Big 3” Premium Car brands in Europe SOCIAL MEDIA ANALYTICS FOR THE AUTOMOTIVE INDUSTRY www.digimind.com 1 CONTENTS FOREWORD 3 KEY TAKEAWAYS 4 HOW DO THESE LEADING CAR BRANDS PERFORM ON SOCIAL MEDIA? 5 WHICH SOCIAL CHANNELS PERFORMED BEST IN TERMS OF ENGAGEMENT? 11 CONCLUSION 15 SUPERIOR SOCIAL MEDIA ANALYTICS 18 ABOUT 19 FOREWORD Thank you for downloading this report. Digimind is constantly working to bring you useful and insightful content to make your job easier and help you navigate the complex world of social media. With the launch of our next generation social media monitoring tool, Digimind Social, in October 2013, we are now better equipped than ever to assist you through these turbulent waters. Beyond our technology, our teams in North America, Europe, Asia and Africa are constantly gleaning the latest social media and digital marketing trends and insights and delivering them in easily digestible formats. We are very happy to share our insights with you and we hope you find this eBook interesting and insightful. If you like what you see here, you’ll find many more similar resources and best practices on our website. Enjoy, Paul Vivant SOCIAL MEDIA ANALYTICS FOR THE AUTOMOTIVE INDUSTRY www.digimind.com 3 KEY TAKEAWAYS 2014 was a remarkable year for the “German Big 3”, with BMW, Audi, and Mercedes dominating the luxury car market worldwide. For BMW and Mercedes, it was the fourth and for Audi the fifth consecutive record year in terms of sales with each selling 1.8 million, 1.6 million, and 1.7 million cars worldwide respectively.
    [Show full text]
  • 2019 Fall Social Media Monitoring & Analytics
    2019 FALL CUSTOMER SUCCESS REPORT SOCIAL MEDIA MONITORING & ANALYTICS CATEGORY SOCIAL MEDIA MONITORING & ANALYTICS OVERVIEW Social media monitoring and analytics software enables you to listen, track, and collect pertinent content from a wide range of social sites. This product is utilized by communications, marketing, and social media teams to learn about customer sentiment, track competitors, and identify trends. Researchers can use the platform to get info on social trends, while media outlets can spot breaking news. Social media monitoring and analytics tools permit marketers to reply to negative or positive mentions, identify influencers and thought leaders, and personalize content for specific demographics and users. Many products in this category monitor posts in a range of countries and languages, allowing companies to localize ads. With this solution, you can improve your brand’s reputation, engage users, learn about negative mentions, understand social presence, and get demographic data. In addition, you can listen for particular mentions on social media, identify trending phases and topics, comprehend consumer sentiment, and organize customer info. 2 Customer Success Report Ranking Methodology The FeaturedCustomers Customer Success ranking is based on data from our customer reference Customer Success Report platform, market presence, web presence, & social Award Levels presence as well as additional data aggregated from online sources and media properties. Our ranking engine applies an algorithm to all data collected to calculate the final Customer Success Report rankings. The overall Customer Success ranking is a weighted average based on 3 parts: Market Leader Content Score is affected by: Vendor on FeaturedCustomers.com with 1. Total # of vendor generated customer substantial customer base & market share.
    [Show full text]