Annual Report 2017/18

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ANNUAL REPORT 2017/18

AUSFILM ANNUAL REPORT 13.07.17.indd 1 14/8/18 9:50 am 2 AUSFILM | Annual Report 2017/18

AUSFILM ANNUAL REPORT 13.07.17.indd 2 14/8/18 9:50 am CONTENTS

WHAT WE DO 4

OUR YEAR IN NUMBERS 6

MESSAGE FROM THE CHAIR 10

MESSAGE FROM THE CEO 12

CONNECTING WITH OUR CLIENTS 14

AUSFILM PARTNERS 20

MARKETING AND COMMUNICATIONS 22

MAKE IT IN AUSTRALIA: DIRECT FOREIGN INVESTMENT 28

CONNECTING WITH MEMBERS 32

OUR PERFORMANCE - POLICY AND GOVERNANCE 38

APPENDICES 40

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AUSFILM ANNUAL REPORT 13.07.17.indd 3 14/8/18 9:50 am WHAT WE DO

Ausfilm helps filmmakers find what they need in The Ausfilm team in Australia and USA can provide Australia to bring their stories to life. services, information and referrals to international filmmakers on the following: Ausfilm markets Australia’s Screen Production Incentive Scheme which comprises the 16.5% • Information about Australia’s federal and state Location Offset; the new Location Incentive screen production incentives; ($140m over 4 years); 30% PDV (post, digital and • Official co-productions; visual effects) Offset and 20-40% Producer Offset. • Studio complexes, production services and The Location and PDV Offsets and Location equipment providers; Incentive are administered by the Department of Communications and the Arts. The Producer Offset • Post-production, music, sound, digital and visual is administered by Screen Australia. effects capability and facilities, travel, freight and legal services; Ausfilm is a unique partnership organisation • Facilitate online location pitches for international between private industry and government. This producers, in partnership with the state screen partnership comprises Australia’s federal and agencies; state governments, the major studio complexes, • Budget comparisons; and production service providers and leading post, • Upon application, support for familiarisation visual effects, animation and sound/music studios. scouts of Australia including meetings with key crew and Ausfilm member screen services Ausfilm is supported by the Australian Government companies. through the Department of Communications and the Arts.

Ausfilm’s head office is based in Sydney, and our subsidiary organisation, Ausfilm USA Inc. is based in Los Angeles.

Ausfilm USA works closely with the Sydney Ausfilm office in promoting Australia’s film and television production incentives; diverse locations; sound stages; post-production and visual effects companies; and award-winning filmmaking talent.

Ausfilm is the gateway for international filmmakers looking to film, post and/or co-produce in Australia. Ausfilm USA Inc is incorporated in California and is governed by a Board of Directors.

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AUSFILM ANNUAL REPORT 13.07.17.indd 4 14/8/18 9:50 am OUR PURPOSE

TO MAXIMISE THE AMOUNT OF INTERNATIONAL PRODUCTION SPEND IN AUSTRALIA.

OUR STRATEGIC DIRECTIONS

1. SECURE OPPORTUNITIES & ENABLE GROWTH OF THE AUSTRALIAN SCREEN INDUSTRY 2. ENSURE ENGAGEMENT AND PROMOTION OF MEMBERS 3. ENSURE AN OPERATIONALLY SOUND & EFFICIENT ORGANISATION

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AUSFILM ANNUAL REPORT 13.07.17.indd 5 14/8/18 9:50 am OUR YEAR IN NUMBERS SALES LEADS

LA introductions206 for Ausfilm members, Australian producers and industry professionals

International79 projects tracking 10 45 International New project leads obtained Physical Production Projects Attracted 5 AUSFILM & STATE AGENCY FUNDED SCOUTS: Ausfilm 2 US 1 Hong Kong 1 US/CA 1 UK + assisted scouts: 2 US

20 YEARS CONNECTING

48 International 48 Post, Digital & VFX Projects BILLION Attracted ESTIMATED TOTAL DIRECT FOREIGN INVESTMENT

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AUSFILM ANNUAL REPORT 13.07.17.indd 6 14/8/18 9:50 am MARKETING & COMMUNICATIONS

7 Global marketing campaigns 25 Global direct digital client campaigns 126 Digital blog posts

AUSFILM MEMBERSHIP AUSFILM’S 6 Federal & state agencies 26 Corporate members GLOBAL 8 Platinum members 2 New corporate members PRESENCE USA, CANADA, CHINA 344 US meetings with studio executives & producers MEMBER ENGAGEMENT 6 157 Member engagement meetings Australia & USA Major international Ausfilm-hosted events 29 Prospective member pitches 19 11 Australian events hosted for members Global events & markets hosted or attended

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AUSFILM ANNUAL REPORT 13.07.17.indd 7 14/8/18 9:50 am AUSFILM CONNECTING YOU FOR 20 YEARS

2018 marks the twentieth anniversary of the incorporation of Ausfilm. In 1989 a small group of Australian companies responded to an increased level of enquiries received by Austrade’s Los Angeles office from Hollywood producers looking to shoot in Australia; they saw a need to create a bridge between the Australian and Hollywood film and television industries for the benefit of the whole Australian industry. The companies decided to share the costs for in-bound scouts to showcase Australia’s locations, infrastructure and capabilities. Subsequently in 1994, with the support of Austrade, the Export Film Services Association (EFSA) was established and then in 1998 the EFSA became Ausfilm Incorporated with an executive in LA working out of Austrade offices and an executive in Sydney.

By 2002 Ausfilm had grown in size with more than 70 members, including television commercial production companies. In 2001 the Australian Government offered the first international incentive, the Refundable Tax Offset at 12.5%and provided Ausfilm with funding to promote the incentive and all that Australia has to offer in terms of talent, facilities and locations. The support enabled Ausfilm to increase its staff in both Sydney and Los Angeles.

Today Ausfilm is a unique private-public partnership of 41 members; a not-for-profit organisation funded by member subscription fees and a Federal Government Funding Agreement. There are three full-time staff in LA and currently six staff in the Sydney office.

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AUSFILM ANNUAL REPORT 13.07.17.indd 9 14/8/18 9:50 am MESSAGE FROM THE CHAIR

The most welcome news during the year was The makeup of the Ausfilm Board changed the announcement, in the context of the 2018/19 significantly during the year due to changes among federal budget, that a Location Incentive is to be the screen agency members. Jenni Tosi had established. Worth $140 million over four years, the announced her departure from Film Victoria before Incentive is designed to raise the effective rate of the 2017 AGM and we welcomed Caroline Pitcher the Location Offset to 30%. This will boost Australia’s back to the Board as CEO of Film Victoria. Ian Booth competitiveness in the short to medium term and also announced his departure from Screenwest after is a useful building block towards the stability and a decade of service to the screen industry in Western certainty that a permanent increase to the Location Australia. Seph McKenna was welcomed to the Board Offset would give. Ausfilm appreciates this initiative as CEO of Screenwest. When Annabelle Sheehan by the Australian Government and will continue to moved to the NZFC, Courtney Gibson became CEO advocate for the increase to be made permanent. of the SAFC and was welcomed back to the Board. Graeme Mason came on to the Board when Richard In this regard it was also encouraging to see that Harris moved on from Screen Australia. Finally, when a permanent increase is supported by the House Michael Brealey moved on from Create NSW, Grainne of Representatives Communications and Arts Brunsdon joined the Board as the Create NSW Committee in tabling its report into the screen representative. industry. Two Corporate Member Board positions become The extensive number and range of marketing available with Zareh Nalbandian and Tony Clark’s & promotion, research and advocacy activities three year terms expiring at the 2018 AGM. Both are undertaken by Ausfilm continued during the eligible for re-election. year. Ausfilm continued its work to encourage international screen production and post- The Ausfilm Board continues to provide a dedicated production to Australia, including major missions investment of time and focus on the work of Ausfilm in LA and in China, business matching projects and ensuring it is positioned as an internationally showcasing Australia’s talent, services and facilities. respected screen marketing agency and has also Ausfilm’s efforts in China, in partnership with the continued to greatly assist Ausfilm’s key advocacy Australian Embassy in Beijing and Screen Australia, work both at the Federal and state levels. The Board are paying dividends with 18 Chinese projects either met six times during the 2017/18 year. I want to thank shooting in Australia or undertaking PDV work here. the Board for their service and contribution during Ausfilm also appreciates the focus on assisting the the year. industry by Austrade. The Board has been greatly assisted in its Ausfilm maintained an information gateway to governance function by the Finance, Audit and Risk assist foreign producers and studios to understand (FAR) Committee, Chaired by Wayne Borg. Thank the capability and capacity of Australia’s screen you to Wayne and the other members of the FAR production industry as well as the relevant Committee – Simon Rosenthal, Elle Croxford and regulations and incentives provided by all levels of Tracey Vieira – for their work. government in Australia. I also want to thank Debra Richards and the Ausfilm continued to provide advice and information dedicated staff at Ausfilm for their work during to the Australian Government in relation to screen the year. production, domestically and internationally, and engaged with other Commonwealth agencies for Bob McMullan the exchange of information and co-ordination of Chair promotional and marketing activities.

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AUSFILM ANNUAL REPORT 13.07.17.indd 10 14/8/18 9:50 am AUSFILM CONTINUED ITS WORK TO ENCOURAGE INTERNATIONAL SCREEN PRODUCTION AND POST-PRODUCTION TO AUSTRALIA, INCLUDING MAJOR MISSIONS IN LA AND IN CHINA.

Ausfilm’s event at Parliament House Canberra in February 2018 to launch its report on The Value of Global Footloose Production with members and crew.

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AUSFILM ANNUAL REPORT 13.07.17.indd 11 14/8/18 9:51 am MESSAGE FROM THE CEO

It’s been 20 years since the incorporation of Ausfilm With support from PwC, this significant research International and this past 2017/18 year has delivered report was undertaken by our Head of Policy and continued success for Ausfilm and its members Research, Nick Herd and documents the trends and with the attraction of ten international physical policy measures that show Australia is not alone. productions and 48 international post, digital and Importantly footloose production has delivered visual effects projects; the fifth edition of our annual positive economic growth in each and every publication, being The Women’s Issue; the launch international jurisdiction studied. of our major research The Value of Footloose Production; the expected launch of B2B Connect A major and significant encouragement of into the Los Angeles market, and the most welcome Australian government support to this was the federal budget announcement of the new Location announcement as part of the May federal budget Incentive. of the new $140 million over four years Location Incentive, which can effectively increase the Add to this our increased membership, enhanced Location Offset to 30%. engagement with our international clients, our strategic marketing program, the ongoing support Ausfilm continues its promotion of Australia of the Australian government at all levels to attract internationally as the preferred destination for such international production and post-production production and post-production, showcasing our and our invaluable partnerships with government members as “the best of the best” through our and industry, then this is certainly a year to celebrate international missions; our presence in Los Angeles our significant anniversary – 20 years of connecting headed up by our EVP of International Production, you to the global screen market. Kate Marks; and through Ausfilm’s marketing campaigns under the leadership of Rachelle The international physical productions attracted Gibson, our Director of Marketing and Industry include Paramount Pictures Dora The Explorer, Partnerships. the Chinese drama series Old Boy and multiple PDV projects which continue to build on the In July, Ausfilm will launch its B2B Connect service more than $4billion worth of international footloose for Australian-based producers to connect and production attracted to Australia over the past expand their screen business relationships into the 20 years. Los Angeles market. This is a fee for service and responds to an increase in demand from Hollywood Major projects attracted the previous year and to work with Australian producers, writers and shot in Australia were released worldwide including directors. Thor: Ragnarok, The LEGO® Ninjago Movie, Jackie Chan’s Bleeding Steel, Pacific Rim: Uprising and Our strategic partnerships with government the Chinese mini-series Chosen premiered on the and screen industry organisations such as our Chinese streaming service iQIYI and Netflix. sponsorship of and partnership with, Australians in Film and G’Day USA in Los Angeles has been The launch of Ausfilm’s report on The Value of instrumental in the promotion of Ausfilm, its Global Footloose Production in Parliament House, in members and the Australian industry. Again thank February, saw members and key film crew travelling you to Australia’s Consul General in Los Angeles, to Canberra for the launch. This delegation also met Chelsey Martin and her team who continue to be so with Ministers and Parliamentarians to demonstrate generous in their support of Ausfilm members and how their businesses and profits were impacted events. Not to mention the support of the Australian when there was no international production in Embassy in Beijing and Austrade for our annual Australia. The support of the crew alongside our Australia China Film Industry Exchange (this year in membership has been invaluable. June in both Beijing & Shanghai), in partnership with Screen Australia.

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AUSFILM HIGHLIGHTS 2017/18

Of course our key and continuing government ANNOUNCEMENT IN MAY BY THE AUSTRALIAN GOVERNMENT OF relationship is with the Minister of Communications THE $140 MILLION LOCATION INCENTIVE WHICH EFFECTIVELY and the Arts and his department, in particular the RAISES THE INCENTIVE TO 30% UPON APPLICATION. arts and screen team headed by Stephen Arnott and Caroline Fulton. –

I want to thank the Board and acknowledge the CONTINUED TO ADVOCATE FOR AN INCREASE IN THE LOCATION leadership, sage advice, and guidance provided by OFFSET TO 30% THROUGH MEETINGS WITH GOVERNMENT the Hon. Bob McMullan, during his term as Ausfilm’s MINISTERS, ADVISERS AND DEPARTMENT REPRESENTATIVES, first independent Chair. INCLUDING CAMPAIGN AND EVENT WITH CREW AND MEMBERS AT PARLIAMENT HOUSE. I wish to acknowledge the excellent work of the Ausfilm team, Kate Marks, Michelle Sandoval and – Vivien Flitton in the Ausfilm USA office and Annie Lucas, Nick Herd, Rachelle Gibson, Vanessa Klingler, LAUNCHED THE VALUE OF FOOTLOOSE PRODUCTION RESEARCH and Madi Du Plessis in the Sydney office. I also want REPORT IN CANBERRA to make special mention of Caroline Raffan who after almost six years at Ausfilm, resigned to take – up a wonderful opportunity and promotion in the corporate world and to Jenny Brooks, our part-time HOSTED TWO MAJOR BUSINESS DEVELOPMENT MISSIONS IN bookkeeper for her valuable contribution over the LOS ANGELES, AND ONE IN BEIJING AND SHANGHAI FOCUSING same period. ON BUSINESS MATCHING, GENERATING PROJECT LEADS AND SHOWCASING AUSTRALIA’S TALENT, SERVICES AND FACILITIES. Finally, as always, Ausfilm will continue to work for you, our members, advocating for your – businesses and connecting filmmakers worldwide to Australia. We look forward to working with you DELIVERED FIVE INBOUND LOCATION SCOUTS AND TWO ASSISTED for the next 20 years! SCOUTS TO PROVIDE LOCATION SURVEYS AND INTRODUCE PROSPECTIVE CLIENTS TO AUSTRALIAN STUDIOS, FACILITIES, SERVICES AND KEY CREW THAT CAN ASSIST IN BRINGING Debra Richards PRODUCTIONS TO AUSTRALIA. THE STATE SCREEN AGENCIES ALSO CEO PROVIDED FINANCIAL AND PHYSICAL SUPPORT.

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STRATEGIC PARTNERSHIPS WITH DEPARTMENT OF COMMUNICATIONS AND THE ARTS; G‘DAY USA/ DFAT; AUSTRALIAN EMBASSY BEIJING/AUSTRADE BEIJING AND SHANGHAI; AUSTRALIANS IN FILM; AUSTRALIAN INTERNATIONAL SCREEN FORUM NEW YORK; CHINESE AUSTRALIA INTERNATIONAL FILM FESTIVAL; AUSTRALIA- KOREA FILM CO-PRODUCTION ROUNDTABLE, BUSAN; SHANGHAI GREEN FILM WEEK.

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WELCOMED TWO NEW CORPORATE COMPANIES TO AUSFILM MEMBERSHIP.

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AUSFILM ANNUAL REPORT 13.07.17.indd 13 14/8/18 9:51 am CONNECTING WITH CLIENTS AUSFILM STRATEGIC DIRECTION 1: SECURE OPPORTUNITIES AND ENABLE GROWTH OF THE AUSTRALIAN SCREEN INDUSTRY

GLOBAL EVENTS & MARKETS AUSFILM WEEK, LOS ANGELES 15 -20 OCTOBER, 2017

The purpose of Ausfilm Week 2017 was to create, Program: build upon and develop relationships between The program consisted of eight events segmented Ausfilm members and key clients in LA through for specific audiences: a VFX networking event, targeted business networking events to encourage a financing and incentives seminar, a networking international productions to Australia. event targeting production and development executives, a screening and the introduction of Program Objectives: the Ausfilm Innovation Series event featuring a • Build and sustain long term relationships between presentation by Ausfilm member business the Australian and Los Angeles-based film executives XM2 Group and launching the world’s lightest and decision makers drone camera platform. • Consistent promotion of Australia’s Screen Production Incentives to the US market The Australians in Film Awards and Benefit Dinner • Continue to raise awareness of the PDV incentive was held during the week and Ausfilm presented and Australia’s PDV companies the Ausfilm International Award to executives, Mary • Facilitate business leads for Ausfilm members. Anne Hughes and Paul Steinke from Walt Disney Studios Motion Pictures.

LOS ANGELES.ANGELES. LOS ANGELES.ANGELES. LOS ANGELES.ANGELES.

THE AUSTRALIAN SCREEN INDUSTRY IS BACK IN TOWN FOR AUSFILM WEEK. YOU ARE INVITED TO AUSFILM’S AUSTRALIAN SCREEN AUSFILM’S INDUSTRY MIXER IS BACK! PRODUCTION INCENTIVES OVERVIEW AND INNOVATION EVENT. PLEASE JOIN AUSFILM AND ITS AUSTRALIAN POST AND VISUAL EFFECTS MEMBERS FOR COCKTAILS AND NETWORKING ON SUNSET BOULEVARD.

PLEASE JOIN AUSFILM FOR A NIGHT OF NETWORKING WITH THE TAKE A PEEK AT AUSTRALIA’S LEADING VFX STUDIOS HERE. AUSTRALIAN SCREEN INDUSTRY IN TOWN FOR AUSFILM WEEK. TUESDAY, OCTOBER 17, 2017 8:30AM – 11:30AM MONDAY, OCTOBER 16, 2017 THURSDAY, OCTOBER 19, 2017 6:30PM – 8:30PM THE JEREMY 6:30PM – 8:30PM GREAT ROOM SOUTH PEARL’S THE JEREMY 8909 SUNSET BLVD. ROOFTOP 8490 W. SUNSET BLVD WEST HOLLYWOOD, CA 90069 8490 WEST SUNSET BLVD. WEST HOLLYWOOD, CA 90069 HOSTED VALET PARKING WEST HOLLYWOOD, CA 90069 HOSTED VALET PARKING R S V P E S S E N T I A L B Y O C T O B E R 1 2 HOSTED VALET PARKING [email protected] R S V P E S S E N T I A L B Y O C T O B E R 1 6 V I V I E N . F L I T T O N @ A U S F I L M . C O M R S V P E S S E N T I A L B Y O C T O B E R 1 3 CONNECTING FILMMAKERS WORLDWIDE TO AUSTRALIA C L I C K H E R E CONNECTING FILMMAKERS WORLDWIDE TO AUSTRALIA DISRUPTIVE TECHNOLOGIES IN FILM www.ausfilm.com AND TV - DRONE INNOVATION www.ausfilm.com INVITATION IS NON-TRANSFERABLE XM2 Group – a world leader AUSTRALIAN SCREEN PRODUCTION in aerial cinematography will INCENTIVES OVERVIEW showcase their advancements SPEAKERS in drone technology and the Australian Commonwealth - previously unattainable creative Government and cost saving opportunities Lyn Allan, Assistant Secretary available to producers. Creative Industries Branch Department of Communications SPEAKER and the Arts XM2 Group ) Screen Australia Stephen Oh, CEO AUSFILM | MicheleAnnual McDonald, Report Senior 2017/18 (Pirates of the Caribbean: Dead 14 Men Tell No Tales, Thor: Ragnarok Program Manager, Producer Offset and Co-production Ausfilm Debra Richards, CEO

Registration and Breakfast 8:30AM Australian Screen Production Incentives Overview Session 1: 9:00AM Session 2: Disruptive Technologies In Film And TV – Drone Innovation 10:00AM Networking AUSFILM ANNUAL REPORT 13.07.17.indd 11:00AM14 14/8/18 9:51 am CONNECTING FILMMAKERS WORLDWIDEwww.ausfilm.com TO AUSTRALIA AUSTRALIA - KOREA FILM CO-PRODUCTION ROUNDTABLE, BUSAN CONNECTING FILMMAKERS WORLDWIDE TO AUSTRALIA 16 OCTOBER, 2017

The Australia-Korea Film Co-production Roundtable was organised by Austrade’s Korea post and the Australian Embassy in Seoul to promote and facilitate contact between the Australian and Korean Screen MADE IN industries, in particular to promote the opportunities for co-production under the Korea-Australia Co- production Agreement. AUSTRALIA Austrade provided assistance with flights and accommodation for Nick Herd, Head of Policy & Research, to attend the Roundtable.

THE SHALLOWS TORONTO INTERNATIONAL FILM FESTIVAL, CANADA ©COLUMBIA PICTURES AND SONY PICTURES 7-17 SEPTEMBER, 2017

Ausfilm USA attended the 42nd Toronto International Film Festival (TIFF) for the 6th consecutive year. The festival is one of the biggest public film festivals in the THOR: RAGNAROK ALIEN: COVENANT world and has a strong industry presence providing ©MARVEL STUDIOS ©20th CENTURY FOX the opportunity for Ausfilm’s EVP, International Production and Director of US Production to engage with industry executives from North America, Europe and Australia.

Ausfilm continued its partnership with Screen Australia, hosting an exhibition stand offering a KONG: SKULL ISLAND central destination at the Festival Industry Centre, ©2017 WARNER BROS. ENTERTAINMENT INC./LEGENDARY PICTURES PRODUCTIONS to promote Australia’s capabilities and host client meetings.

AUSFILM.COM

LOS ANGELES.ANGELES.

AUSFILM PLATINUM MEMBERS TUESDAY OCTOBER 17TH AUSTRALIAN SCREEN PRODUCTION INCENTIVES

9:00AM WELCOME: THE HON. BOB MCMULLAN, AUSFILM CHAIRMAN SESSION 1 AUSTRALIAN SCREEN PRODUCTION INCENTIVES OVERVIEW

SPEAKERS

LYN ALLAN Department of Communications and the Arts, Australian Commonwealth Government

DEBRA RICHARDS Ausfilm

MICHELE MCDONALD Screen Australia AUSFILM AUSFILM USA Sydney Los Angeles 10:00AM [email protected] [email protected] SESSION 2 AUSFILM INNOVATION SERIES: DISRUPTIVE TECHNOLOGIES IN FILM AND TV – WORKING WITH DRONES Ausfilm is supported by financial assistance from the Australian Government SPEAKER

STEPHEN OH XM2 Group 11:00AM NETWORKING

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AUSFILM ANNUAL REPORT 13.07.17.indd 15 14/8/18 9:51 am Locations Forum” attended by Ausfilm’s Director of SHANGHAI INTERNATIONAL GREEN FILM WEEK, CHINA Operations and Director of US Production; “Winston 29 JULY-3 AUGUST 2017 Baker Entertainment Finance Forum” attended by all Ausfilm USA staff; and Pre-Awards Networking Event Debra Richards, CEO was invited to attend the at the Film Independent Spirit Awards attended by inaugural Shanghai International Film Week with Fox the Director of US Production. Studios Australia’s CEO and Ausfilm Board member, Wayne Borg to deliver a presentation of Australia’s capabilities as a screen production partner. PARTNER WITH AUSTRALIA, LOS ANGELES 12-15 MARCH 2018

CHINA AUSTRALIA FILM FESTIVAL, WUHAN, CHINA This event aimed to connect Ausfilm member 6-9 NOVEMBER 2017 businesses, Australian producers, writers, directors and US based development, finance and production Rachelle Gibson, Director of Marketing & Industry executives. Partnerships was invited to Wuhan to deliver a presentation of Australia’s Screen Production Program Objectives: Incentives and to promote Ausfilm member • To build awareness of Australia’s creative talent in businesses. The inaugural China Australia Film the US market with the goal that this talent attracts Festival was co-hosted by the state-owned Film work back to Australia with US investment Bureau of State Administration of Press, Publication, • To maximise the amount of international Radio, Film and Television; VAC International Group production spend in Australia from foreign (Australia based) and the Beijing Liu Shi Culture & filmmakers/studios. Media. The program included welcome networking drinks, a standing room-only “In Conversation with AUSFILM BUSINESS DEVELOPMENT MEETINGS, LONDON LuckyChap Entertainment” lunch event and 4-8 DECEMBER 2017 “A Night of Networking & Cocktails” with Ausfilm at the Australian Consul-General’s residence. Kate Marks, EVP International Production, travelled to London to meet with UK film and television production companies to explore opportunities in AUSTRALIAN INTERNATIONAL SCREEN FORUM (AISF) this market for Ausfilm members and to investigate NEW YORK market awareness of Australia’s suite of screen 20-22 MARCH 2018 production incentives. The inaugural Australian International Screen Forum was held in New York. The event was devised AFCI WEEK, LOS ANGELES by NY based Australians Chris Beale and Michael 28 FEBRUARY-3 MARCH 2018 Kelleher to promote Australian film, television and digital screen producers and connect them In 2018, the Association of Film Commissioners to the US entertainment industry. Ausfilm was International’s (AFCI) Locations Global Production & an industry partner of the event and the EVP, Finance Conference was rebranded as AFCI Week. International Production was a member of the The events curated for AFCI Members included a Advisory Board. The event consisted of four days of series of targeted networking opportunities with panel discussions, master classes, screenings and physical production and finance executives across networking events. Ausfilm’s CEO, EVP and Director both film and television; independent producers; of International Production delivered a presentation and location managers. Events included AFCI & on Australia’s Production Incentives and moderated Entertainment Partners Reception with Industry film industry sessions including a Q&A with Finance and Tax Executives attended by EVP, Producers Mark Johnson and Tom Williams and International Production; “AFCI & The Hollywood Director of Breath, Simon Baker and a Q&A Reporter Present: The Physical Production with Director, Gillian Armstrong, for the screening Executive Power Brunch” attended by EVP, of Starstruck. International Production; AFCI’s “Taste of The World

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AUSFILM ANNUAL REPORT 13.07.17.indd 16 14/8/18 9:51 am Ausfilm CEO welcomes clients at “Location Incentive Announcement” event, June 2018

LOCATION INCENTIVE ANNOUNCEMENT LOS ANGELES 28 MAY-1 JUNE 2018

Following the Federal Government’s announcement of a new $140m Location Incentive, CEO, Debra Richards travelled to Los Angeles the week of 28th May. With Kate Marks, the Ausfilm team undertook a schedule of 19 meetings with studios and production companies to update executives on the available details of the incentive.

DOMESTIC MARKETS & EVENTS

CHINA AUSTRALIA INTERNATIONAL FILM FESTIVAL SCREEN FOREVER CONFERENCE, MELBOURNE (CAIFF), BRISBANE 15 NOVEMBER 2017 28 OCTOBER 2017 Ausfilm hosted its third annual member networking The first CAIFF was originally held in Brisbane in drinks during the Screen Forever conference to 2014, and is the earliest Chinese film festival that has maximise connecting with national members and been organised by the State Administration of Radio the team from the Department of Communications Film and Television (SARFT) outside of China. CAIFF and the Arts attending the Screen Producers annual plans to grow its scale and influence in Australia and conference. in China.

The 4th CAIFF was held in Brisbane on 28 October 2017 and featured a contingent of over 15 high profile Chinese actors, directors and producers in attendance, including the lead star of the Chinese box office smash hitWolf Warrior II; as well as Chinese government officials and General Ming, the head of the China Film Producers Association. A delegation of Australian producers, actors, directors and industry stakeholders also attended.

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AUSFILM ANNUAL REPORT 13.07.17.indd 17 14/8/18 9:51 am AUSTRALIAN FAMILIARISATION PROGRAM The Australian Familiarisation Program is a means by which Ausfilm can promote Australian capacity and capability by inviting producers and executives to Australia to meet with members and scout locations. Ausfilm funds the international and domestic travel costs and on the ground costs are funded by state screen agency members. Most often these visits are associated with a project that is seriously considering filming or post-producing in Australia.

THE LEGEND OF SUN AND MOON, JUNE 2017 NETFLIX, FEBRUARY 2018 This inbound scouted in the previous financial year Although not an official Ausfilm Familiarisation and the project was attracted at Ausfilm’s Australia tour, Ausfilm and the state screen agencies assisted China Film Industry Exchange event in 2017. Netflix with post-production and visual effects meetings in Queensland, Victoria, South Australia Outcome: This project is now an official Australia/ and NSW. A networking reception was held in China Co-production and filmed a portion of scenes Sydney for PDV members. at Village Roadshow Studios and is completing $40m worth of post and visual effects in NSW and Queensland. MAN OF CLOTH, MARCH 2018 The producer and director from US based Bron Studios scouted NSW and Victoria. A member THE WHISTLEBLOWER, AUGUST 2017 networking event was held in Sydney. Hong Kong based producers visited NSW and Victoria in 2017. A member networking event was held in Sydney. LUCKYCHAP ENTERTAINMENT, MARCH 2018 This was not an official Ausfilm Familiarisation tour, Outcome: Project is now an official Australia / China however Ausfilm assisted LuckyChap Entertainment Co-Production and in production in Melbourne, with meetings and introductions during their visit Victoria. to Australia. Ausfilm hosted a networking event for members to meet the team in Sydney. THE WARDEN, AUGUST 2017 The US based director visited QLD, VIC & NSW in EONE ENTERTAINMENT, JUNE 2018 August 2017. A member networking event was held in eOne’s VP, Post-Production (TV & Film) travelled Sydney. to South Australia, Victoria, New South Wales and Queensland to meet with Ausfilm’s post-production and visual effects members. A member networking SHOGUN - DNA FILMS, FEBRUARY 2018 event was held in Sydney. UK based producers visited NSW and Victoria in February 2018. A member networking reception was held in Sydney.

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AUSFILM ANNUAL REPORT 13.07.17.indd 18 14/8/18 9:51 am Clockwise from below: Luckychap Entertainment; Netflix; the Whistleblower team with Platinum members; the Whistleblower team in Victoria: e-One’s VP, Post, Production with members.

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AUSFILM ANNUAL REPORT 13.07.17.indd 19 14/8/18 9:51 am AUSFILM PARTNERS AUSFILM STRATEGIC DIRECTION 1: SECURE OPPORTUNITIES AND ENABLE GROWTH OF THE AUSTRALIAN SCREEN INDUSTRY

G’DAY USA AUSTRALIANS IN FILM JANUARY 2018 Ausfilm continued to partner and sponsor Australians in Film (AiF) in 2017/18. AiF held a series Ausfilm is in the third year of its three-year of screenings showcasing Australian talent and sponsorship agreement with G’DAY USA. G’DAY conducted a series of educational labs. As a sponsor USA is Australia’s premier public and economic of AiF, Ausfilm invited clients to the screenings to diplomacy program in the USA. The program is promote Australian talent. designed, managed and produced by the G’DAY USA steering committee which comprises the Ausfilm is also an industry partner and major Australian Government (Department of Foreign sponsor of the AiF Awards and Benefit Gala held Affairs and Trade, Austrade, Tourism Australia) during Ausfilm Week and the Heath Ledger and Qantas Airways. January events included the Scholarship Announcement Dinner held annually. G’DAY USA Gala, at which Ausfilm hosted clients from US studios and the Advance Screening of Ausfilm’s Executive Vice President, International Sony’s Peter Rabbit for which Ausfilm invited Production, Kate Marks was re-elected President of a wide range of industry clients and Ausfilm’s the AiF board for a further one-year term. CEO moderated a Q&A with Producer Zareh Nalbandian and Director/Producer, Will Gluck prior to the screening.

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AUSFILM ANNUAL REPORT 13.07.17.indd 20 14/8/18 9:51 am AUSTRALIA-CHINA FILM ASIA PACIFIC SCREEN AWARDS INDUSTRY EXCHANGE AUSTRALIA CHINA CO-PRODUCTION TREATY PANEL, BRISBANE 11 – 15 JUNE 2018 22 NOVEMBER 2017 Now in its 8th year, Ausfilm and Screen Australia partnered once again for its annual China business An initiative of the Australian Government through development program Australia China Film Industry the Department of Foreign Affairs and Trade (DFAT), Exchange. This program successfully connects Screen Australia, Ausfilm and Austrade, jointly Australian screen businesses (Ausfilm Members) presented a sold-out forum in Brisbane during and Australian producers to Chinese screen the Asia Pacific Screen Awards (APSA) program executives and entertainment and media companies of events. The forum entitled: “Australia-China in China. Co-production Treaty: Celebrating 10 Years of Collaboration” featured two panels with Australian This year’s program consisted of eight targeted and Chinese producers who have worked on meetings in Beijing over three days and six Australia Chinese co-productions. meetings in Shanghai over one day, with a high level lunch hosted by Australia’s ambassador. Ausfilm and Austrade co-partnered with Screen A networking event was hosted by the Australian Australia on this event and co-hosted a networking Deputy Ambassador in Beijing; and in Shanghai reception following the panel sessions. The event a networking event was hosted by the Australian was sold out with over 100 guests and, with the help Consul General. of the Australian Embassy in Beijing, live streamed in China attracting over 1000 producers and industry Program Objectives: representatives interested in Australia China co- - Increase awareness of Australia’s creative talent, productions or filming/posting in Australia. This was crew, cast, post and visual effects, and capabilities considered a stellar result in audience engagement. in China - Increase awareness in the China screen market of Australia’s suite of incentives - Increase awareness and opportunities for official and non-official co-production partnerships and collaborations between Australian producers and From far left: LuckyChap Entertainment panel with Ausfilm CEO, Chinese filmmakers and how the incentives work in Partner with Australia March 2018; Mary Ann Hughes from Disney, these scenarios Debra Richards & Paul Steinke from Disney at AiF Gala October 2017; - Identify and reach leading production companies, Australia China Film Industry Exchange June 2018; APSA, Austrade, Chinese Director/Producing teams and high-level Ausfilm and Screen Australia November 2017. screen industry government decision-makers with the intent to attract creative and business partnerships.

AUSFILM | Annual Report 2017/18 21

AUSFILM ANNUAL REPORT 13.07.17.indd 21 14/8/18 9:51 am MARKETING & COMMUNICATIONS AUSFILM STRATEGIC DIRECTION 1: SECURE OPPORTUNITIES AND ENABLE GROWTH OF THE AUSTRALIAN SCREEN INDUSTRY

AUSFILM WEBSITE AUSFILM PUBLICATION 2018 Ausfilm expanded its website with new digital campaigns including: Australian VFX – On Par With WOMEN: MAKING IT IN the World, Women: Making it in Australia and the annual Aussies at the Oscars Campaign. Ausfilm AUSTRALIA ISSUE #5 continues to upload content such as blog posts, This year Ausfilm’s annual marketing campaign to press releases and video content to promote the promote Australia’s screen industry focused on the work of Ausfilm members in production and post successful working relationships between members and visual effects. The site provides a portal for of the Australian screen industry and international international filmmakers to find information about executives/producers. The campaign highlighted Australia’s screen incentives and easy accessible the female trailblazers working on international and information about our production industry. local productions in Australia from line producers, producers, studio production executives and screen agency executives. This campaign was timely as awareness around gender and diversity gained momentum in the global entertainment industry in 2017 and 2018.

The campaign included a 10 page article in Ausfilm’s annual publication. All of Ausfilm’s Platinum members (8) provided double page articles with some highlighting the women working in their businesses to support the campaign theme of Women: Making it in Australia.

22 AUSFILM | Annual Report 2017/18

AUSFILM ANNUAL REPORT 13.07.17.indd 22 14/8/18 9:51 am Campaign Objectives Distribution - Celebrate the successful and experienced - USA, Australia, Canada, UK. Australian screen industry women working with international filmmakers and studios Marketing Mix - Create engaging content for our clients by - Printed glossy magazine & directory of Ausfilm interviewing our clients (peer to peer marketing) members x 1000 units - Encourage and support inclusivity and gender - Email distributed to Ausfilm’s global client equitable participation in the entertainment database industry - Each publication story amplified via Ausfilm’s - Motivate Ausfilm’s target markets to explore the Social Media platforms. opportunities of filming and/or undertaking post-production work in Australia either through Metrics direct enquiries or by clicking and engaging with - This campaign performed exceptionally well when Ausfilm’s content online or contacting the Ausfilm compared to Ausfilm’s previous digital campaigns USA team. in 2016 attracting a 5% increase in opens with readers Tactic - Email Open Rate: 32% | CTR: 3.6% - Executed a print and digital campaign to showcase - Top Country Opens: Australia, USA, UK, Canada, the women working and making productions in New Zealand. Australia - Launched the publication in Los Angeles at Ausfilm’s largest event, Ausfilm Week, to generate buzz and industry awareness.

… IT’S VITAL TO KEEP MOVING WHERE THE AUDIENCES ARE AND EMBRACE NEW PLATFORMS. TRACEY VIEIRA, CEO, SCREEN QUEENSLAND AQUAMAN, TO THE

WARNER BROS.’ DANIELLE DAJANI AND SCREEN QUEENSLAND’S TRACEY VIEIRA WORKED TOGETHER TRACEY VIEIRA CEO WITH AUSTRALIA’S GOVERNMENT TO LOCATE WARNER BROS.’ SUPERHERO FILM SCREEN QUEENSLAND GOLD COAST. THEIR FRIENDSHIP EXTENDS BACK TO THE EARLY 2000’S WHEN THEY WERE BOTH CUTTING As CEO of Screen Queensland, I deal with international productions, studios THEIR TEETH IN THE ENTERTAINMENT INDUSTRY IN QUEENSLAND. and independent production houses, film festivals, Queensland domestic productions, and post and VFX studios and supervisors. I studied film and TV at university, DANIELLE DAJANI then started my career in event SVP, PHYSICAL PRODUCTION management. That gave me a grounding WARNER BROS. and understanding to take on a similar role at the then Pacific Film and Television I started a Bachelor of Communication Commission (PFTC) [now Screen degree at The Queensland University of Queensland], working on production Technology (QUT), but it was a Bachelor of attraction. That led to a decade in Los Business by the time I finished as I worked Angeles as Ausfilm commissioner, through most of it and studied part-time. I working with studios and production ended up gravitating towards film and TV. executives to get productions made in Before I finished the degree I got a Australia. position at Village Roadshow at the My career developed out of Warner Roadshow Studios [now Village relationships. I was working in LA when Roadshow Studios], supported by the the Australian Government’s Producer Pacific Film & Television Commission Offset was introduced (allowing a (PFTC) [now Screen Queensland]. We had rebate of up to 40 per cent on qualifying our own productions, but also provided productions) and suddenly the industry of the table. production services for offshore film and needed to access Australian talent. Coming from that base, in negotiating, television companies. It was a fantastic Unearthing talent by introducing writers, Aquaman the incentives, crewing, and securing training ground as I got to work on a producers and directors to studios and to keep moving where the audiences are locations on a contract like variety of projects from big budget studio optioning works was really rewarding. and embrace new platforms. Netflix is an it meant that we could be very honest. pictures to indie movies, TV series and Now at Screen Queensland, it feels like incredible key client. We have to find the We were able to have an open and movies of the week. the world has become smaller. There is so people to tell the stories that resonate for straightforward dialogue that was built on I was there for 10 years, eventually much great talent working in both LA and their audiences. trust and was coming from a legitimate as general manager of the production Australia, as both markets deliver really TV won’t look the same in five years, if place. And it meant that we could management company. different things. I work with producers like not two, and we have to better understand I have spent the past 12 years moving celebrate our shared birthday together! Nathan Mayfield and Tracey Robertson, the films and TV shows that we are making In our industry there are a good range between Los Angeles and London and who are developing global content and whether they are right for cinema or of women working in management and alternating between feature film and through their LA- and Brisbane-based other platforms. production but on the creative side television productions. I have spent company, Hoodlum, with series like, from Harrow It’s been wonderful to work with a dear the writers, directors and producers a significant amount of time working Netflix’s first Australian commission, and the drama friend, Danielle Dajani, to the at Gold Warner Coast Bros. and aren’t coming through. We have to ask internationally, including on productions Tidelands Aquaman THERE IS A GREAT NETWORK to bring ourselves, where do the girls go and where in Russia, India, the Middle East and Disney’s ABC, which is being made in OF FEMALE EXECUTIVES IN LA AND WE ALL REACH OUT TO EACH OTHER FOR ADVICE. Village Roadshow Studios. does the disjoint of women not taking China. Australia. I first met Danielle when I was at the DANIELLE DAJANI, SVP PHYSICAL PRODUCTION, WARNER BROS. relationship built on trust so we could cut up those roles happen? We need to do Prior to Warner Bros. I was head of I’m also placing’ Lucas writers Taylor, and directors who to the chase and get the deal done. Vikings PFTC, when I headed up the location more research to find where the barriers production for Carnival Films in London such as There is a great network of female attraction unit in 2002 and she was general are. Women aren’t rising to the top not and fortunate enough to work on a recently won the Greg Coote Scholarship left Australia that I have been able to be a executives in LA and we all reach out to manager, production management at because they’re not good enough or smart number of UK series, including the last and is now on secondment to Downton Abbey. part of bringing back home. Queensland each other for advice. Of the five physical Village Roadshow. We have had a long enough. season of FremantleMedia in Europe, and ensuring was an obvious choice for us as a location, production executives in LA between relationship across a number of jobs, with At Village I ended up working closely we continue to provide aThor: great Ragnarok experience but we needed to make the financials Warner Bros. Pictures and New Line AUSFILM | Annual Report parallel2017/18 journeys around 23 the world in the with Warner Bros. as we partnered for U.S. studio films like on opposite sides work: it required the support of both Cinema, three are women. However – films that in the past 12 film industry. ItAquaman has now come full circle as on many, many projects together. It is and Aquaman 19 the federal and state governments. We in the freelance world, we need more we negotiated wonderful to come back to Queensland months have called Queensland home. AUSFILM | The Women’s Issue were grateful to receive it. To date, the female directors, writers, line producers, with a Warner Bros. film and to once again I love being challenged by innovation experience has been fantastic. production managers and heads of work with such talented crew at a world- and am open to constant change. It’s vital Tracey and I have crossed pathsAquaman many department. class facility. times over the years between our jobs in To those working their way through the Setting up productions in countries I Australia and LA. When I knew film industry, I’d say never be afraid to be have never worked in before, especially would be a fit for Queensland, it was great thrown in the deep end. And never stop when I’ve had to go in without a team, is to know I would be working with Tracey. asking questions. always interesting, often challenging and She had a solid understanding of exactly AUSFILM ANNUAL REPORT 13.07.17.indd 23 definitely rewarding. The travel can be what we needed to make the final decision 14/8/18 9:51 am taxing but I love getting to work with crews on a location. We have a shorthand and a in new countries and eating great street food! is the first production since I Aquaman

18 AUSFILM | The Women’s Issue CAMPAIGN: AUSTRALIAN VFX: ON PAR WITH THE WORLD In August 2017 Ausfilm launched Part 2 of its PDV - Design of a branded campaign page on Video Campaign (Part 1 was launched in October the Ausfilm website 2016 featuring post, sound and music member - Paid social media and branded banners for companies). Facebook, Twitter and Instagram - Ausfilm posted 2 x videos per week on its Facebook Eight Ausfilm member VFX companies were page (post launch) to ensure maximum exposure of interviewed and eight separate short videos were campaign content. produced showcasing the work and the talent within these companies. This was a digital based Metrics VFX focused campaign called Australian VFX: On This was one of Ausfilm’s best performing digital Par with the World. The campaign also featured an campaigns with 1,349 pageviews on the website. editorial overview of Australia’s best VFX companies There were also increased views to the PDV member and the PDV Offset on the campaign’s website page. pages in the Work With The Best website section A homepage slider was designed to promote and – indicating that the campaign led our audience drive awareness of this campaign and the work of to seek out more information on Ausfilm VFX Ausfilm members to the campaign page. member companies. In comparison to the Aussies at the Oscars® campaign in February 2017, this Campaign Objectives VFX campaign had double the page views and a - Promote the world-class VFX facilities that comparable open rate. Australia has to offer - ‘Myth bust’ any false perceptions from the US - Email Open Rate: 30.5% | CTR: 11.34% side that Australian facilities are not on par in - Top Country open rate: USA, Australia, United comparison to the US or UK. Show capacity and Kingdon, China, Canada capability - Facebook Reach: 38,000 impressions - Increase enquiries and project leads for the PDV - YouTube: 1,543 views. Offset within Ausfilm’s corporate PDV members - Increase awareness and encourage users to seek more information about Ausfilm VFX members.

Tactic - 8 x 90 second individual ‘facility tour’ videos with Ausfilm’s VFX member companies. These companies include: Rising Sun Pictures, Animal Logic, Plastic Wax, Iloura, Luma, Cutting Edge, KOJO and The Post Lounge - Social media promotion (YouTube, Facebook, twitter, Instagram).

Distribution - USA, UK, Canada.

Markeing Mix - Website blog article - EDM on the 23 August 2017 providing a teaser of the campaign videos which reside on the Ausfilm website

24 AUSFILM | Annual Report 2017/18

AUSFILM ANNUAL REPORT 13.07.17.indd 24 14/8/18 9:51 am AUSSIES AT THE OSCARS® THOR: RAGNAROK DIGITAL DIGITAL CAMPAIGN CAMPAIGN

Campaign Objectives This was a digital campaign to build awareness in - To increase awareness of the breadth of the global market that Thor: Ragnarok was filmed award-winning Australian talent celebrated on the in Australia. There were nine individual articles international stage showcasing the state screen agencies and Ausfilm - Activate a digital conversation about Australia’s member companies who supported and delivered Academy Award® successes through social media services on this film. and hashtags. Campaign Objectives Tactic - To increase awareness of the Australian screen - Showcase a digital timeline from 1929 to 2018 industry businesses (Ausfilm members) and state detailing all Australian Academy Award® winners screen agencies that worked on and supported and nominees during this time. this film - Motivate international filmmakers to consider Marketing Mix Australia when they budget for their next - Email campaign to global database production. - Website campaign page on ausfilm.com - Paid Social Media advertising. Tactic - Deliver an engaging digital EDM featuring online Metrics articles of all Australian/Ausfilm members who - This year’s campaign had a higher worked on the film. engagement than 2017’s campaign and exceeded the open rate by 7% Marketing Mix - Email Open rate: 37.12% | CTR: 9.31% - Email campaign to global database - Top Country Opens: USA, Australia, UK, China, - Website campaign page on ausfilm.com .Canada - Social Media advertising.

Metrics A highly successful campaign. With a huge open rate indicating interest in the content. - Email Open rate: 34.39% | CTR: 5.7% - Top Country Opens: USA, UK, Canada.

AUSFILM | Annual Report 2017/18 25

AUSFILM ANNUAL REPORT 13.07.17.indd 25 14/8/18 9:51 am 26 AUSFILM | Annual Report 2017/18

AUSFILM ANNUAL REPORT 13.07.17.indd 26 14/8/18 9:51 am ADDITIONAL GLOBAL MARKETING ASSETS

• Make it in Austalia Showreel 2017/18

Ausfilm produced additional videos:

• HBO’s Eugene Kelly & Jay Roewe on their experience filmingThe Leftovers.

• Partner with Australia Panel – Australian Creative Talent. A panel featuring writer/director Stuart Beattie (Pirates of the Caribbean: Curse of the Black Pearl, Australia); producer Bruna Papandrea (Wild, Gone Girl, Big Little Lies,); writer Shaun Grant (Snowtown, Berlin Syndrome); producer Jamie Hilton (Sleeping Beauty, Breath); Animal Logic senior vice president production Jonathan Hludzinski (Peter Rabbit); and Screen Australia CEO, Graeme Mason.

• Partner with Australia – Australia In Focus panel featuring Twentieth Century Fox, EVP of feature production, Fred Baron (Alien: Covenant, The Martian); senior vice president, West Coast production at HBO, Jay Roewe and HBO producer Eugene Kelly (The Leftovers, Westworld S2); Olive Bridge Entertainment head of film, Jodi Hildebrand (Peter Rabbit); and head of feature development at Gran Via Productions, Tom Williams (Breath and Logan Lucky)

- Mandarin website on Ausfilm.com - Mandarin Ausfilm Incentives Factsheet - Mandarin Australian Production Directory - Mandarin Visa Factsheet - Mandarin digital newsletter including 13 blog posts promoting Ausfilm member companies and Australia’s screen production incentives.

AUSFILM | Annual Report 2017/18 27

AUSFILM ANNUAL REPORT 13.07.17.indd 27 14/8/18 9:51 am MAKE IT IN AUSTRALIA: DIRECT FOREIGN INVESTMENT AUSFILM STRATEGIC DIRECTION 1: SECURE OPPORTUNITIES AND ENABLE GROWTH

PHYSICAL PRODUCTIONS ATTRACTED TO AUSTRALIA

PRODUCTION FORMAT PRODUCTION COMPANY/ LOCATIONS TERRITORY DISTRIBUTOR 100 DAYS TO VICTORY DOCUDRAMA BRISTOW GLOBAL MEDIA WESTERN AUSTRALIA AUST/ ELECTRIC PICTURES CANADA AQUAMAN FEATURE FILM WARNER BROS. QUEENSLAND/ USA DC COMICS NEW SOUTH WALES DORA THE EXPLORER FEATURE FILM PARAMOUNT PICTURES QUEENSLAND USA WALDEN MEDIA LEGEND OF SUN AND FEATURE FILM DRAW AND SHOOT FILMS QUEENSLAND CHINA MOON STORYBRIDGE FILMS TENCENT / CHINA LION LOVE IN ARANYA TV SERIES TALENT TV & FILM NEW SOUTH WALES CHINA GEMAY FILMS OLD BOY TV SERIES ZHEJIANG HUACE FILM NEW SOUTH WALES CHINA & TV SYDNEY FILMS SLAM FEATURE FILM INVISIBLE REPUBLIC NEW SOUTH WALES AUST/ THE KOOP FRANCE DOLCE VITA SMOKE SCREEN FEATURE FILM DARKROOM FILMS NEW SOUTH WALES CHINA

THE CRY TV SERIES SYNCHRONICITY FILMS VICTORIA AUST/UK DECEMBER MEDIA BBC THE WHISTLEBLOWER FEATURE FILM PERFECT VILLAGE VICTORIA AUST/CHINA ENTERTAINMENT EDKO FILMS

28 AUSFILM | Annual Report 2017/18

AUSFILM ANNUAL REPORT 13.07.17.indd 28 14/8/18 9:51 am POST, DIGITAL & VFX PRODUCTIONS ATTRACTED TO AUSTRALIA

PRODUCTION FORMAT PRODUCTION COMPANY/ TERRITORY DISTRIBUTOR 800 HEROES FEATURE FILM HAI NING CHINA SEVENTH IMPRESSION MOVIE AND MEDIA

A WRINKLE IN TIME FEATURE FILM WALT DISNEY STUDIOS MOTION PICTURES USA WHITAKER ENTERTAINMENT

AIRPOCALYPSE FEATURE FILM EXCUSE ME FILMS (KHORGOS) CO. CHINA

ANIMAL WORLD FEATURE FILM RUYI FILM & TV CHINA HUOLONGGUO FILM & TV ENLIGHT PICTURES ANT-MAN AND THE WASP FEATURE FILM WALT DISNEY STUDIOS MOTION PICTURES USA

AQUAMAN FEATURE FILM WARNER BROS. USA DC COMICS

AT LAST FEATURE FILM MONUMENTAL FILMS AUST/CHINA ROADMAN FILMS STORYBRIDGE FILMS A.X.L. FEATURE FILM LAKESHORE ENTERTAINMENT USA GLOBAL ROAD ENTERTAINMENT

BLACK PANTHER FEATURE FILM MARVEL STUDIOS USA WALT DISNEY STUDIOS MOTION PICTURES

BOY ERASED FEATURE FILM FOCUS FEATURES USA ANONYMOUS CONTENT AHIMSA FILMS CAPTAIN MARVEL FEATURE FILM WALT DISNEY STUDIOS MOTION PICTURES USA MARVEL STUDIOS

CHRISTOPHER ROBIN FEATURE FILM WALT DISNEY STUDIOS MOTION PICTURES USA TAYLORMADE PRODUCTIONS

CLIFFS OF FREEDOM FEATURE FILM RANCH WORKS PICTURE SHOW USA AEGEAN ENTERTAINMENT FREEDOM FILM PARTNERS CRAZY RICH ASIANS FEATURE FILM COLOR FORCE USA SK GLOBAL WARNER BROS. PICTURES

AUSFILM | Annual Report 2017/18 29

AUSFILM ANNUAL REPORT 13.07.17.indd 29 14/8/18 9:51 am POST, DIGITAL & VFX PRODUCTIONS ATTRACTED TO AUSTRALIA...CONT PRODUCTION FORMAT PRODUCTION COMPANY/ TERRITORY DISTRIBUTOR DC’S LEGENDS OF TOMORROW: TV SERIES BERLANTI PRODUCTIONS USA SEASON 3 WARNER BROS. TELEVISION DC ENTERTAINMENT DETECTIVE DEE: THE FOUR HEAVENLY FEATURE FILM HUAYI BROTHERS CHINA KINGS FINDING STEVE MCQUEEN FEATURE FILM IDENTITY FILMS USA PARADOX STUDIOS GAME OF THRONES: TV SERIES HBO USA SEASON 7

GENGHIS KHAN FEATURE FILM SOOVII CHINA

GUARDIANS OF THE TOMB FEATURE FILM ARCLIGHT AUST/CHINA SLEEPING OTTERS PRODUCTIONS

HALLOWEEN FEATURE FILM BLUMHOUSE PRODUCTIONS MIRAMAX USA TRANCAS INTERNATIONAL FILMS JUMANJI: WELCOME TO THE JUNGLE FEATURE FILM SONY PICTURES ENTERTAINMENT USA MATT TOLMACH PRODUCTIONS RADAR PICTURES LEGEND OF THE NAGA PEARLS FEATURE FILM MEDIA ASIA FILMS USA/CHINA SHANGHAI FILM GROUP L.O.R.D: LEGEND OF RAVAGING FEATURE FILM LE VISION PICTURES CHINA DYNASTIES SHANGHAI ZUI MARY MAGDALENE FEATURE FILM SEE SAW FILMS AUST/UK FILM4 PRODUCTIONS PORCHLIGHT FILMS MARY POPPINS RETURNS FEATURE FILM WALT DISNEY STUDIOS MOTION PICTURES USA LUCAMAR PRODUCTIONS ONCE UPON A TIME FEATURE FILM ALIBABA PICTURES CHINA

OPERATION RED SEA FEATURE FILM BONA FILM GROUP CHINA STAR DREAM STUDIO MEDIA OUTLAW KING FEATURE FILM NETFLIX USA SIGMA FILMS ANONYMOUS CONTENT PEPPERMINT FEATURE FILM STX ENTERTAINMENT USA LAKESHORE ENTERTAINMENT PHILIP K. DICK’S ELECTRIC DREAMS TV SERIES AMAZON USA SONY PICTURES TELEVISION CHANNEL 4 UK

30 AUSFILM | Annual Report 2017/18

AUSFILM ANNUAL REPORT 13.07.17.indd 30 14/8/18 9:51 am PRODUCTION FORMAT PRODUCTION COMPANY/ TERRITORY DISTRIBUTOR QUEEN OF THE SOUTH TV SERIES USA CABLE NETWORK USA FOX 21 TELEVISION STUDIOS FRIENDLY FILMS SKYSCRAPER FEATURE FILM LEGENDARY ENTERTAINMENT USA FLYNN PICTURES 7 BUCKS ENTERTAINMENT THE BALLAD OF BUSTER SCRUGGS TV SERIES NETFLIX USA ANNAPURNA PICTURES MIKE ZOSS PRODUCTIONS THE COMMUTER FEATURE FILM OMBRA FILMS USA STUDIOCANAL LIONSGATE THE DIRECTOR AND THE JEDI DOCO LUCASFILM USA

THE GIRLFRIEND EXPERIENCE: TV SERIES STARZ USA SEASON 2 MAGNOLIA PICTURES TRANSACTIONAL PICTURES THE LEGO® NINJAGO MOVIE FEATURE FILM VILLAGE ROADSHOW PICTURES USA WARNER BROS. PICTURES

THE LEGO® MOVIE 2: FEATURE FILM WARNER BROS. PICTURES USA THE SECOND PART RIDEBACK VERTIGO ENTERTAINMENT THE MONKEY KING 3 FEATURE FILM FILMKO PICTURES CHINA

THE NUTCRACKER AND THE FOUR FEATURE FILM WALT DISNEY STUDIOS MOTION PICTURES USA REALMS THE MARK GORDON COMPANY

THE SHANNARA CHRONICLES TV SERIES MTV USA PARAMOUNT NETWORK FAIRVIEW ENTERTAINMENT THE TICK TV SERIES AMAZON USA SONY PICTURES TELEVISION JOSEPHSON ENTERTAINMENT THOR: RAGNAROK FEATURE FILM MARVEL ENTERTAINMENT USA WALT DISNEY PICTURES

TOMB RAIDER FEATURE FILM MGM USA WARNER BROS. PICTURES GK FILMS YOUTH FEATURE FILM HUAYI BROTHERS FILM COMPANY CHINA ZHEJIANG DONGYANG MAYLA MEDIA IQIYI MOTION PICTURES

AUSFILM | Annual Report 2017/18 31

AUSFILM ANNUAL REPORT 13.07.17.indd 31 14/8/18 9:51 am CONNECTING WITH MEMBERS AUSFILM STRATEGIC DIRECTION 2: ENSURE ENGAGEMENT WITH MEMBERS

MEMBER ENGAGEMENT Also, the overseas missions in the USA and China, MONTHLY PRODUCTION CALL not only give members an opportunity to pitch for Ausfilm hosts a monthly production leads new business, but are a real and tangible way for conference call for members. This also provides an members to engage with Ausfilm and with their opportunity for the state screen agencies to update peers. members on production in their state and for the Ausfilm teams in both Sydney and Los Angeles to provide an update on current and future activities. AUSFILM MEMBERSHIP RETENTION CAMPAIGN AUSFILM SQUAD MEMBER MEETINGS Ausfilm staff in both Sydney and Los Angeles As part of Ausfilm’s membership continued to engage and meet with Ausfilm member recruitment and retention strategy, a businesses, conducting over 157 meetings during retention campaign was developed to the year. acknowledge the ongoing support of Ausfilm’s membership after members The Ausfilm USA team travelled to Australia in renewed for another year. August 2017 and met with members across Australia. During this trip the EVP also scouted locations in Objective: South Australia and Queensland. - To thank members for their ongoing support. EVP also travelled to Victoria and NSW in March 2018 to meet with members and scout locations in Marketing Mix: Sydney. - Provided a ‘business survival box’ with merchandise and equipment to help members The Director of Marketing & Industry Partnerships be their very best when travelling the globe to hunt and the EVP travelled to South Australia in February down sales leads. 2018 to meet with Adelaide based members.

MEMBER EVENTS Member engagement also included networking events as part of the familiarisation programs with visiting overseas clients/filmmakers and domestic industry networking events for members in Sydney, Adelaide, Brisbane and Melbourne throughout the year.

Six Platinum Member dinners were held throughout the year as part of Ausfilm’s familiarisation scouts.

32 AUSFILM | Annual Report 2017/18

AUSFILM ANNUAL REPORT 13.07.17.indd 32 14/8/18 9:51 am NEW CORPORATE MEMBER COMPANIES

NON-RENEWING MEMBERS

AUSFILM | Annual Report 2017/18 33

AUSFILM ANNUAL REPORT 13.07.17.indd 33 14/8/18 9:51 am MEMBERSHIP AS AT 30 JUNE 2018

GOVERNMENT AGENCY PARTNERS

PLATINUM MEMBERS

METHOD STUDIOS

34 AUSFILM | Annual Report 2017/18

AUSFILM ANNUAL REPORT 13.07.17.indd 34 14/8/18 9:51 am CORPORATE MEMBERS

POST SOUND

DRONE CINEMATOGRAPHY

AUSFILM | Annual Report 2017/18 35

AUSFILM ANNUAL REPORT 13.07.17.indd 35 14/8/18 9:51 am AUSFILM’S INTERNATIONAL AND DOMESTIC EVENTS PROVIDE MEMBERS AND THE AUSTRALIAN SCREEN INDUSTRY A PLATFORM TO DEVELOP INTERNATIONAL PARTNERSHIPS, SECURE PRODUCTION LEADS AND DEEPEN THEIR ENGAGE- MENT WITH GLOBAL SCREEN EXECUTIVES OR STRATEGIC PARTNERS.

36 AUSFILM | Annual Report 2017/18

AUSFILM ANNUAL REPORT 13.07.17.indd 36 14/8/18 9:51 am AUSFILM’S CORE STRENGTH IS IDENTIFYING AND WORKING WITH KEY INDUSTRY DECISION MAKERS, GOVERNMENT AND INDUSTRY STAKEHOLDERS TO IMPROVE AUSTRALIA’S PRODUCTION ENVIRONMENT.

AUSFILM | Annual Report 2017/18 37

AUSFILM ANNUAL REPORT 13.07.17.indd 37 14/8/18 9:51 am OUR PEFORMANCE POLICY & GOVERNANCE AUSFILM STRATEGIC DIRECTION 3: ENSURE AN OPERATIONALLY SOUND & EFFICIENT ORGANISATION

BOARD AND GOVERNANCE regular informal basis for an exchange of industry related information and to keep the Department Lynne Benzie and Wayne Borg were re-elected as abreast of production flows and issues concerning Corporate Board Members. Australia’s place in the offshore production sector. Ausfilm also invited departmental staff to attend During the year Jenni Tosi (Film Victoria), Annabelle missions and to undertake set visits. Sheehan (SAFC), Michael Brealey (Create NSW), Richard Harris (Screen Australia) and Ian Booth Ausfilm maintained and developed effective (Screenwest) announced their retirement as Screen communication with both the Government and Agency Board Members. New and returning Screen with the non-Government parties, meeting Agency Board members include Caroline Pitcher, through-out the year with Parliamentarians and Film Victoria; Seph McKenna, Screenwest; Courtney government representatives across a range of Gibson, SAFC ; Grainne Brunsdon representing portfolios that have an impact on the film sector. Create NSW and Graeme Mason, Screen Australia. Aside from Communications and the Arts these include Treasury, Finance, Foreign Affairs and The Hon Bob McMullan advised the Board that he Trade, Industry, Education, Home Affairs and intends to complete his term at the end of 2018. The Defence. These meetings focused on explaining Board directed the CEO to seek suitable candidates the need for an increase to the Location Offset, for it to consider as an independent Chair. relevant visa and SVOD issues to keep Australia competitive in attracting big budget, international Officers from the Department of Communications screen production to Australia for the benefit of the and the Arts attend as observers at each Ausfilm industry and the economy. Board meeting. Ausfilm USA also facilitated meetings with studio The Finance, Audit and Risk Committee executives for the Minister for Foreign Affairs and membership was Wayne Borg, Elle Croxford, the Minister for Trade, Tourism and Investment. Simon Rosenthal, Tracey Vieira and Debra Richards.

ADVICE AND INFORMATION AUSTRALIAN GOVERNMENT REVIEWS

Ausfilm maintained relationships with the Ausfilm has provided submissions and attended Department of Communications and the Arts relevant hearings for the following: throughout the reporting period including meetings with Stephen Arnott, First Assistant Secretary, Arts HOUSE OF REPRESENTATIVES STANDING COMMITTEE Divsion and Caroline Fulton, Director, Film Policy ON COMMUNICATIONS AND THE ARTS and Incentives, and the screen team. The House of Representatives Standing Ausfilm and staff from the Department of Committee on Communications and the Communications and the Arts communicated on a Arts Factors contributing to the growth and

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AUSFILM ANNUAL REPORT 13.07.17.indd 38 14/8/18 9:51 am sustainability of the Australian film and television Committee members Jenni Tosi and Ian Booth industry reported in December 2017. retired during the reporting year.

DEPARTMENT OF COMMUNICATIONS AND THE ARTS, THE FUNDING AGREEMENT AUSTRALIAN COMMUNICATIONS AND MEDIA AUTHORITY AND SCREEN AUSTRALIA The Funding Agreement with the Department of Communications and the Arts contains a budget This review commenced in early 2017. The review’s and key performance indicators. Ausfilm is required objective is to provide policy options to Government to report to the Department twice a year in relation on the most efficient and effective support to these indicators and Ausfilm’s income and mechanisms to ensure the ongoing availability expenditure. Upon acceptance of these reports the of Australian screen content to domestic and government advances the allocated funding tranche international audiences regardless of platform. early in the relevant financial and calendar years.

SENATE STANDING COMMITTEE ON ENVIRONMENT AND GENERAL DATA PROTECTION REGULATION COMMUNICATIONS In January 2018, the European Commission set The Committee is conducting an inquiry into out plans for data protection reform across the Australian content on broadcast, radio and European Union in order to make Europe ‘fit for streaming services and is due to report on 17 the digital age’. One of the key components of the October 2018. reforms is the introduction of the General Data Protection Regulation (GDPR) which applied across RESEARCH REPORT ON THE VALUE Great Britain and the EU from 25 May this year. OF FOOTLOOSE PRODUCTION This was an opportunity for Ausfilm to review its In February 2018 Ausfilm launched its report on privacy policy and what was required of the GDPR The Value of Global Footloose Production in consent. Ausfilm sought legal advice to ensure Parliament House, Canberra, with members and its privacy policy complied with Australian and representative crew travelling to Canberra for the international privacy policy and with the new GDPR launch and targeted meetings with Ministers and rules of consent so the organisation can continue Parliamentarians. The report documents the to send Ausfilm newsletters or digital content to its trends and policy measures that shows Australia European and UK database lawfully. An EDM was is not alone, footloose production has delivered sent to this database on 24 May with instructions to positive economic growth in every international consent. jurisdiction studied.

Additional statistical information in the form of an “Aussiewood Brochure” and case studies was prepared as a handout during meetings in Canberra. Simon Rosenthal, Method Studios; Lesley Vanderwalt, REPORT OF THE ACTIVITIES OF THE AUSFILM Oscar® winner Hair and FINANCE, AUDIT AND RISK COMMITTEE Make-up on Mad Max: Fury Road and the Hon. Jane The committee considered a range of matters Prentice MP, at Parliament including the audited financial statements; regular House Canberra, February 2018. cost reports and proposed budgets for Ausfilm International and Ausfilm USA; financial and bookkeeping systems; risk management issues, including new code of conduct and guidelines dealing with harassment issues and complaints and funding reports for the Department of Communications and the Arts.

AUSFILM | Annual Report 2017/18 39

AUSFILM ANNUAL REPORT 13.07.17.indd 39 14/8/18 9:51 am APPENDICES ORGANISATIONAL CHART

DEBRA RICHARDS CEO AUSFILM INTERNATIONAL

ANNIE LUCAS NICK HERD RACHELLE GIBSON KATE MARKS EXECUTIVE ASSISTANT & HEAD OF POLICY DIRECTOR OF MARKETING & EXECUTIVE VICE PRESIDENT OPERATIONS MANAGER & RESEARCH INDUSTRY PARTNERSHIPS INTERNATIONAL PRODUCTION AUSFILM INTERNATIONAL AUSFILM INTERNATIONAL AUSFILM INTERNATIONAL AUSFILM USA

JENNY BROOKS VANESSA KLINGLER MADI DU PLESSIS BOOKKEEPER (P/T) MARKETING & DIGITAL MARKETING & CONTENT AUSFILM INTERNATIONAL COMMUNICATIONS EXECUTIVE COORDINATOR (P/T CONTRACT) AUSFILM INTERNATIONAL AUSFILM INTERNATIONAL

MICHELLE SANDOVAL VIVIEN FLITTON DIRECTOR OF US PRODUCTION DIRECTOR OF OPERATIONS AUSFILM USA AUSFILM USA

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AUSFILM ANNUAL REPORT 13.07.17.indd 40 14/8/18 9:51 am AUSFILM BOARD

CHAIR BOB MCMULLAN Independent Chair DEPUTY CHAIR ZAREH NALBANDIAN Animal Logic CORPORATE MEMBER TONY CLARK Rising Sun Pictures CORPORATE MEMBER LYNNE BENZIE Village Roadshow Studios CORPORATE MEMBER WAYNE BORG Fox Studios Australia CORPORATE MEMBER SIMON ROSENTHAL Method Studios Australia SCREEN AGENCY BOARD POSITION GRAEME MASON Screen Australia SCREEN AGENCY BOARD POSITION SEPH MCKENNA Screenwest SCREEN AGENCY BOARD POSITION GRAINNE BRUNSDON Create NSW SCREEN AGENCY BOARD POSITION TRACEY VIEIRA Screen Queensland SCREEN AGENCY BOARD POSITION CAROLINE PITCHER Film Victoria

BOARD OBSERVERS

AUSTRALIAN GOVERNMENT BOARD OBSERVER CAROLINE FULTON Department of Communications and the Arts SCREEN AGENCY BOARD OBSERVER COURTNEY GIBSON South Australian Film Corporation

FINANCE AND AUDIT COMMITTEE

CHAIR WAYNE BORG Fox Studios Australia MEMBER ELLE CROXFORD Cutting Edge MEMBER SIMON ROSENTHAL Method Studios Australia MEMBER TRACEY VIEIRA Screen Queensland SECRETARY DEBRA RICHARDS Ausfilm CEO

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AUSFILM ANNUAL REPORT 13.07.17.indd 43 14/8/18 9:51 am AUSFILM PLATINUM MEMBERS

(AS AT 1 AUGUST 2018)

ausfilm.com

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AUSFILM USA AUSFILM INTERNATIONAL Los Angeles, USA T +1 (310) 229 2362 Sydney, Australia T +61 2 9383 4192 [email protected] [email protected]

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