IMAX CORPORATION

ALIBABA PICTURES , RUYI AND ENLIGHT PICTURES’ ONCE UPON A TIME TO BE RELEASED IN IMAX® THEATRES ACROSS

SHANGHAI – July 20, 2017 – IMAX Corporation (NYSE:IMAX) and IMAX China Holding Inc. (HKSE: 1970) today announced that Enlight Pictures’, Ruyi Films’ and Group’s much-anticipated fantasy flick, Once Upon a Time, will be digitally re-mastered in the immersive IMAX 3D format and released in approximately 420 IMAX® theatres in China, beginning Aug. 3.

Directed by Xiaoding and Anthony LaMolinara, Once Upon a Time was adapted from the popular fantasy romance novel, illustrating the story of Bai Qian ( Yifei) and Ye Hua ( Yang). It is produced by well-known filmmaker Yibai, and stars , , Luo Jin, Yan Yikuan, Lichun, Gu Xuan and Peng Zisu.

Once Upon a Time marks the first Chinese local-language IMAX DMR in partnership with Alibaba Pictures Group and Ruyi Films, and the second with Enlight Pictures, which released Lost in in 2015.

“We are excited to team up with Alibaba Pictures, Ruyi Films and Enlight Pictures, and directors and Anthony LaMolinara to bring this beloved fantasy novel to life in IMAX,” said Greg Foster, CEO of IMAX Entertainment and Senior Executive Vice President, IMAX Corp. “The film's incredible visual effects showcase The IMAX Experience and create a powerful addition to our summer movie slate.”

The IMAX 3D release of Once Upon a Time will be digitally re-mastered into the image and sound quality of The IMAX Experience® with proprietary IMAX DMR® (Digital Re-mastering) technology. The crystal-clear images, coupled with IMAX's customized theatre geometry and powerful digital audio, create a unique environment that will make audiences feel as if they are in the movie.

About Once Upon a Time In Bai Qian’s first life, she was the disciple of Mo Yuan, the God of War of Nine Heavens. Due to a devastating war, Mo Yuan's soul was destroyed while sealing the Demon Lord Qing Cang. His body was froze in Qing Qiu where Bai Qian lived. Bai tried all sorts of methods to bring him back to life. While in her third life, Bai Qian had an engagement with Ye Hua (Yang Yang), the prince of the Nine Heavens, also the twin brother of Mo Yuan. They never met each other until one day, Ye Hua found Bai Qian look exactly like his dead wife Su Su. Ye Hua began to pursue Bai Qian to figure out her identity, and eventually gained her affections.

With the help of Ye, Bai recovered her memories as Su Su (her second life). Back then, Su unknowingly fell in love with Ye Hua and married him. However due to misunderstandings, she jumped off the Zhu Xian terrace and all her memories were wiped. Bai believed that Ye betrayed her back then and could not forgive him. Jealousy overwhelmed Ye Hua's concubine Su Jin when she realized Ye Hua loved Bai Qian and she framed Bai. When Su Jin’s crime came to light, she was banished to guard Qing Cang. However she released the demon. Ye Hua scarified himself and killed Qing Cang in a battle.

About Alibaba Pictures Alibaba Pictures is an entertainment company with the mission of creating happy and achieving dreams. The company is internet based and its business covers fans operation, investment and financing, content production, publicity and distribution and cinema service platform.

As the flagship of 's film and TV entertainment, Alibaba Pictures focuses on the deep integration and innovation of the internet and traditional film and television industry. The core business of the company covers four sectors: content production, internet advertising and distribution, entertainment e-commerce and internationalization; the IP film production and TV operation; the publicity and distribution business; entertainment e - commerce platform relying on Alibaba Group; and the international business.

Alibaba Pictures has already invested in and produced several films such as See You Tomorrow, Once Upon A Time and Mr. Pride vs Miss Prejudice etc. The company has also invested in Teenage Mutant Ninja Turtles 2, , and has produced Mission Impossible - Rogue Nation and Real starred Korean famous actor Kim Soo Hyun.

The company is a strategic investor of to partner in investment, co-production, merchandising, publicity and distribution. It has signed a deal with UK-based fiction packager Working Partners and its parent company Coolabi Group to secure the film rights for Warriors and plan to turn Warriors into a film franchise. The company has also teamed with Skydance on the World War II pic The Flying Tigers. Its TV series Gu Jian 2: Last Night has actioned on Nov 14, 2016.

About Ruyi Films Ruyi TV & Film Production Co., Ltd, short for Ruyi Films, is a professional movie & television investor and producer. Since its establishment in 2006, Ruyi Films bought more than hundred works copyright, the movie Once Upon A Time also originated in its discerning insight. Being the earliest one to buy the original novel, Ruyi complete the production of the film together with Alibaba Pictures. Ruyi’s TV and Film production has standardized production management, highly creative screenplay, accurate market forecasts and positioning, might capacity for resource integration. Ruyi Films adopted the strategy of boundary-crossing cooperation and advantage resource aggregation in marketing and publicizing.

Ruyi Films has invested in the production of dozens of film and television works, among which So Young, all four series of Tiny Times, Old Boys, Detective Chinatown, Someone Like it Hot etc. attracked phenomenal attention in the industry, and become hot topics for publics. Meanwhile, Ruyi Films reached a number of film development and cooperation with domestic directors, such as City Of Rock with Da Peng(Dong Chengpeng), Animal World with director Han Yan, Airpocalypse with director Xiao Yang etc.

About Enlight Pictures Enlight Pictures is a film company engaged in film investment, production, distribution, publicity and advertising. It was founded in 2004 as a subsidiary of Enlight Media and headquartered in . As of Mid-2017, Enlight Pictures has founded for 10 years. With more than 20 billion yuan box office’s success, it continues to lead the domestic film market.

Since 2006 when Enlight Pictures distributed its first film Confession of Pain, the company has been involved in the investment, production, promotion and distribution of more than 100 films. In 2009, it established the national film distribution network with innovative mode and comprehensive dimensions, entering all sectors in the whole chain. The company has become one of the top distributors in China because of its mode innovation and professional, efficient and innovative marketing.

Enlight Pictures launched the new director program in 2011, which explored and developed nearly 20 new directors such as Zheng, , Chao and in three years. Among them, and Zhao Wei have become the directors who earned the highest box office in China with their directorial debuts; The two films directed by them ( and So Young) also led the Chinese film market into the era of comedy and youth film.

As the leader of the Chinese , Enlight Pictures has been actively exploring the possibility of the film industry. In 2015, the company set up a subsidiary called Youth Enlight to produce the youth films; It also founded Caitiaowu Pictures, focusing on the development of animation and fantasy films. Films such as Suspect X, Big Fish & Begonia, Your Name and Dahufa produced or introduced by Enlight Pictures not only earned great acclaims but also made a big box-office hit.

Ever since 2014, the company has maintained the highest grossing with a series of high box office local language films including Mermaid, Mojin - The Lost Legend, Lost in Thailand , I Belonged to You , Big Fish & Begonia and Buddies in India in three consecutive years

About IMAX China IMAX China is a subsidiary of IMAX Corporation, and is incorporated under the laws of Cayman Islands. IMAX China was established by IMAX Corporation specifically to oversee the expansion of IMAX's business throughout Greater China. IMAX China trades on the Hong Kong Stock Exchange under the stock code "HK.1970."

About IMAX Corporation IMAX, an innovator in entertainment technology, combines proprietary software, architecture and equipment to create experiences that take you beyond the edge of your seat to a world you’ve never imagined. Top filmmakers and studios are utilizing IMAX theatres to connect with audiences in extraordinary ways, and, as such, IMAX’s network is among the most important and successful theatrical distribution platforms for major event films around the globe.

IMAX is headquartered in New York, Toronto and Los Angeles, with offices in London, Dublin, Tokyo, Shanghai and Beijing. As of March 31, 2017, there were 1,226 IMAX theaters (1,121 commercial multiplexes, 14 commercial destinations and 91 institutions) in 75 countries. On Oct. 8, 2015, shares of IMAX China, a subsidiary of IMAX Corp., began trading on the Hong Kong Stock Exchange under the stock code “HK.1970.”

IMAX®, IMAX® 3D, IMAX DMR®, Experience It In IMAX®, An IMAX 3D Experience®, The IMAX Experience®, IMAX Is Believing® and IMAX nXos®are trademarks of IMAX Corporation. More information about the Company can be found at www.imax.com. You may also connect with IMAX on Facebook (www.facebook.com/imax), (www.twitter.com/imax) and YouTube (www.youtube.com/imaxmovies).

### This press release contains forward looking statements that are based on IMAX management's assumptions and existing information and involve certain risks and uncertainties which could cause actual results to differ materially from future results expressed or implied by such forward looking statements. These risks and uncertainties are discussed in IMAX’s most recent Annual Report on Form 10-K and most recent Quarterly Reports on Form 10-Q.

For additional information please contact:

IMAX Corporation – New York Michael Mougias 212-821-0187 [email protected]

IMAX China – Beijing Frances Fu 21-2315-7162 [email protected]