The House of Boni 8C Liveright, 1917-1933: a Documentary Volume
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Dictionary of Literary Biography • Volume Two Hundred Eighty-Eight The House of Boni 8c Liveright, 1917-1933: A Documentary Volume Edited by Charles Egleston A Bruccoli Clark Layman Book GALE" THOMSON GALE Detroit • New York • San Diego • San Francisco • Cleveland • New Haven, Conn. • Waterville, Maine • London • Munich Contents Plan of the Series . v xxxi Preface xxxiii Acknowledgments 7 xxxv Permissions xxxvii Introduction 3 Chronology 5 Facsimile: Document listing company directors, 19 February 1918 Beginning and Expansion: The House of Boni k Liveright, 1917-1923 19 Boni and the Washington Square Book Shop 19 Getting Started as a Publisher-excerpt from Albert Boni's interview with Alex Baskin Boni & Liveright Begins Publishing 20 The Force behind Boni &. Liveright—excerpt from Walker Gilmer's Horace Liveright: Publisher of the Twenties Thomas Seltzer Joins the Company—excerpt from Boni's interview with Baskin Boni Meets Liveright—excerpt from Boni's interview with Baskin \ The First Titles in the Modern Library-excerpt from Gilmer's Horace Liveright Horace and Albert—excerpt from Lawrence Langner's The Magic Curtain Early Growth: The Modern Library and Trade Volumes, 1917-1918 24 The Penguin Series Albert Boni Leaves Boni k Liveright—announcement in Publishers' Weekly, 3 August 1918 Boni Recalls the Split—excerpt from Boni's interview with Baskin The Death of a Best-seller World War I and Banned B&L Books—excerpt from James R. Mock's Censorship 1917 The Chairman's Response-George Creel letter to Liveright, 29 August 1918 The Suppression of Men in War-excerpt from Boni 8c Liveright catalogue, fall 1919 Liveright Takes Charge, 1919-1921 30 Vice President Fleischman-excerpt from Tom Dardis's Firebrand: The Life of Horace Liveright Bernays and Liveright's New Style of Promotion-excerpt from Dardis's Firebrand A Cordial Warning-John Quinn letter to Liveright, 16 January 1921, and Liveright letter to Quinn, 18January 1921 The Pure Patrolman and The Story of a Lover—"The Story of a Lover Is Now Suppressed," Publishers' Weekly, 27 March 1920, and "The Censorship Situation," Publishers' Weekly, 17 April 1920 Facsimile:]o\m P. Pooler's inventory statement, 22 March 1920 xiii Contents DLB 288 An Advertising Primer for Booksellers-except from Edward L. Bernays, "Promotion Expert Urges New Sales Methods for Books: Intelligent Experimentation May Bring Books to Wide Attention," Pub- lishers' Weekly, 20 March 1920 Horace Liveright, Pioneer in Publishing—excerpt from Bernays' article in Publishers' Weekly A Stable Staff and Further Progress, 1922-1923 45 The Hiring of T. R. Smith—excerpt from Dardis's Firebrand Arthur Pell and the Boni 8c Liveright Subsidiary Ledgers Quinn's Attack on the Modern Library-Quinn letter to Liveright, 17 May 1922 Boni 8c Liveright in New Quarters-article in Publishers' Weekly, 18 August 1923 The Satyricon and the Struggle with Sumner Begins 53 Facsimile:John S. Sumner letter to Arthur Garfield Hays, 21 August 1922 Sumner on Young Writers—excerpt from Literary Digest, 2 September 1922 Trapping The Satyricon-excerpt from Morris L. Ernst and Alexander Lindey's The Censor Marches On The Absurdity of Censorship-Liveright's article in The Independent, 17 March 1923 Protecting the 20%-quotation from Sumner Liveright letter to Francis Hackett, 19 May 1923 Financial Troubles and a New Vice President 59 An Editor Remembers—excerpt from Edward A. Weeks letter to Manuel Komroff, 16 September 1971 Vice President and Bookseller—excerpt from Bennett Cerf s At Random Cerf Buys In—excerpt from .Dardis's Firebrand Operating on the Margin: From Boni &. Liveright to Liveright Publishing Corporation, 1924-1933. 64 Publishing, Producing, and the Sale of the Modern Library, 1924-1926 ':• 64 The Cover of the 1924 Catalogue-excerpt from Bennett Cerf s At Random A Premature Announcement—"Books and Authors," The New York Times Book Review, 18 May 1924 Showman: Liveright Steps onto the Stage—"Books and Authors," The New York Times Book Review, 17 August 1924 Liveright's Hamboyance-excerpt from Cerf s At Random Facsimile: Liveright letter to Leon Fleischman, 14 July 1924 Facsimile: Liveright letter to Burton Racoe, 18 July 1924 Sherwood Anderson on Liveright—Inscription in Dark Laughter and excerpt from Sherwood Anderson's Memoirs: A Critical Edition Donald Friede Buys a Vice Presidency—excerpt from Freide's The Mechanical Angel: His Adventures and Enterprises in the Glittering 1920's Liveright letter to T. R. Smith, 5 April 1926 Liveright on "Radical" Publishing-"The House of Boni & Liveright," Literary Digest International Book Review, August 1924 The Sale of the Modern Library—excerpt from Cerf s At Random Publisher's Preface to Bolshevism in American Labor Unions A Long-Held Ambition-excerpt from Cerfs At Random Facsimile: First pages of agreement for sale of the Modern Library, 30 June 1925 xiv DLB 288 Contents Another Memory of a Wild Day—excerpt from Manuel Komroff letter to Edward A. Weeks, 19 September 1971 Freide on the Boni 8c Liveright Staff—excerpt from Freide's The Mechanical Angel The B 8c L Device of a Cowled Monk-excerpt from Louis Kronenberger, "Gambler in Publishing: Horace Liveright," Atlantic, January 1965 Working at Boni 8c Liveright-excerpt from Kronenberger, "Gambler in Publishing" Friede's Peculiar Arrangement—excerpt from Freide's The Mechanical Angel Liveright on Producing—interview in the New York Herald Tribune, 26 December 1926 Liveright's Last Years with the Company, 1927-1930 86 An Error in Advertising Dorodiy Parker—entry from Boni 8c Liveright's spring 1927 catalogue, excerpt from Franklin P. Adams's The Diary of Our Own Samuel Pepys, and Parker's "When We Were Very Sore (Lines on Discovering That You Have Been Advertised as America's A. A. Milne)" Facsimile: Irving Weiss letter to Boni 8c Liveright, 13 April 1927 Facsimile: William Aspenwall Bradley letter to T. R. Smith, 17 May 1927 Banned in Boston Subject by Subject-Liveright letter to Alfred Wallerstein, 3 August 1927 Liveright Speaks Out on Censorship—Dale Warren, "Boston Booktrade News," Publishers' Weekly, 19 May 1928 A Changing Landscape-excerpt from Kronenberger, "Gambler in Publishing: Horace Liveright" A Report to a New Partner—Liveright letter to Wallerstein, 5 June 1929 Giving In on Josephine, The Great Lover—Sumner letter to Arthur Garfield Hays, 4 January 1930; George E. Irving letter to Albert H. Gross, 14January 1930; and notice in Publishers' Weekly, 18January 1930 Liveright and the Conspiracy-excerpt from Freide's The Mechanical Angel Decision in the 'Replenishingjessica' Case—article in Publishers' Weekly, 31 March 1928 Thomas Wolfe's Caricature of Liveright and Smith—excerpt from Wolfe's The Web and the Rock Financial Report for Dreiser-memorandum, 20 February 1929 The Crash-excerpt from Kronenberger, "Gambler in Publishing" The Final Blow-Dave E. Bloch letter to Liveright, with two attachments, 19 June 1930 The Setdement of the Censorship Case against An American Tragedy-excerpt from article in Publishers' Weekly, August 1930 The Pell Years-Bankruptcy and Continuation 104 Membership in the Depression-excerpt from Kronenberger, "Gambler in Publishing" Facsimile: Two-page agreement for sale of the plates and rights to works by Robinson Jeffers and Eugene O'Neill, 9 August 1933 . Smith letter to Gene Fowler, 24 October 1933 Smith Remembered-excerpt from Komroff s The Book of Tom Smith: A Biblio-Epitaph Facsimile:Josephine Huneker letter to Arthur Pell and Smith, 18 March 1936 and a list of expurgations to be made to The Intimate Letters of James Huneker Memo for the Arthur Pell File-written by Robert M. Hyde of Clark University, 8 October 1973 The Death and Legacy of Horace Liveright .114 Horace Liveright: An Obituary-Unedited-Cerf s article in Publishers' Weekly, 7 October 1933 A Single Blue Suit—excerpt from Komroff letter to Edward A. Weeks, 19 September 1971 xv Contents DLB 288 A Symbol of the Twenties-excerpt from Lester Cohen's unpublished biography of Liveright A Man Who Was Unafraid—excerpt from Edith M. Stern's reminiscence of Liveright in The Saturday Review of Literature, 28 January 1941 Legacy Selected Boni k Liveright Authors 119 Theodore Dreiser 119 Assailed by Messrs. Boni 8c Liveright 120 Dreiser letter to H. L. Mencken, 30July 1917 Horace Liveright letter to Dreiser, 8 August 1917 An Authoritative Sister Carrie— "With Aumors and Publishers," The New York Times Book Review, 30 Septem- ber 1917 Thomas Seltzer letter to Dreiser, 28 January 1918 "Dreiser's Proofs for Free"-excerpt from W. A. Swanberg's Dreiser The Battle over The Bulwark-excerpt from Swanberg 's Dreiser Free in die Modern Library-"Among the Publishers," Publishers' Weekly, 31 August 1918 Facsimile: Boni 8c Liveright letter to Dreiser, 10 May 1918 Dreiser letter to Mencken, 4 September 1919 Dreiser letter to Mencken, 23 November 1919 Facsimile: Liveright letter to Dreiser, 25 August 1919 Dreiser letter to Liveright,~20 April 1921 Liveright letter to Dreiser, 18 March 1922 -, The Editing of A Book about Myself--excerpt from T. D. Nostwich's textual history in Newspaper Days Dreiser letter to Mencken, before 20 March 1923 Mencken letter to Dreiser, 20 March 1923 Publishing An American Tragedy 129 T. R. Smith's Work on An American Tragedy-excerpt from Lester Cohen, "Theodore Dreiser: A Personal Memoir" Facsimile: First page from Dreiser's manuscript for An American Tragedy T. R. Smith letter to Dreiser, 23 July 1925 Dreiser's Title-excerpt from Helen Dreiser's My Life with Dreiser Manuel Komroff telegram to Dreiser, 14 December 1925 Dreiser letter to