VOLUME XVIII -NUMBER 38 JUNE 8, 1957 “Start Movin’ ’’ says Sal Miiieo, teenage idol, Arnold Maxim, A&R head of Et)ie Records, and Rill Nielsen, national sales director—and that’s just what happened to the hit dish of the same name. On the market only a few weeks, the record has already become a national best seller. This is a triumph for all three since it is Miiieo’s first release, a smash hit for iMaxim who has been holding Epic’s A&R reins only a couple of months, and it means lots of sales for Nielsen, who guides the destiny of the label. www.americanradiohistory.com THE RCA VICTOR ORIGINAL-CAST ALBUM OF BROADWAY’S NEWEST MUSICAL SMASH-HIT! NEW GIRL IN TOWN is getting the biggest send- Plus: • Deejay contest with fabulous prizes • Ad mats And don’t forget to order these RCA Victor pop singles off of the season! Just look: in 2 sizes • Shipping to radio stations on Pop Album featuring songs from the show: Release Service • Special coverage on new Deejay (47/20-6913) EDDIE FISHER: • Consumer ads in Esquire, The New Yorker, Satur- Sunshine Girl Did Close Album Program • Full-color point-of-sale piece c/w You Your Eyes? day Review, and the catalogs (Schwann, Long Player, (47/20-6889) HUGO WINTERHALTER: • Special cut-out to clip on albums on display or in Forty-Fiver, This Month’s Records) plus inclusion in Theme From New Girl in Town c/w It’s Good To Be Alive the rack • Mounted album covers to use as displays (47/20-6888) TONY MARTIN: Look At ’Er “New Sensations In Sound” ad in High Fidelity. • Feature spot in “Save-On-Records” Bulletin. June (ERA-302) ARTHUR FIEDLER: Music From New Girl in Town • Timely ads in 5 editions of Playbill, running for 4 Now... while everybody’s talking about NEW GIRL weeks during the height of the vacation season— when IN TOWN... it’s time for you to start talking about her, thousands of people will see the show in New York. too! Contact your RCA VICTOR Distributor todayl www.americanradiohistory.com The CashBox Volume XVIII—Number 38 June 8, 1957 Publishers BILL GERSH JOE ORLECK The Cash Box Publishing Co., Inc. 1721 Broadway, New York 19, N. Y. (All Phones: JUdson 6-2640) Cable Address: N. Y. Teenage CASHBOX, Market JOE ORLECK • CHICAGO OFFICE 32 West Randolph St., Chicago 1, 111. (All Phones: DEarborn 2-0045) BILL GERSH Howie Freer Chuck Peele • Points HOLLYWOOD OFFICE Way To New 6272 Sunset Blvd., Hollywood 28, Cal. (Phone: H01l3rwood 5-2129) JACK DEVANEY Bob Martin BOSTON OFFICE 80 Boylston St., Boston 16, Mass. (Phone: HAncock 6-8386) Prosperity Heights! GUY LIVINGSTON •' LONDON OFFICE 17 Hilltop, London, N.W. 11, England (Phone: Speedwell 2596) MARCEL STELLMAN • ADVERTISING STAFF It’s an acknowledged fact that teen- agers will increase to twenty-four mil- BOB AUSTIN, General Mgr., Music Dept. agers buy a great many of the pop rec- lion by 1965, and their income wRl JERRY SHIFRIN, Music Dept. • ords produced in this country. And as then be fourteen billion dollars. EDITORIAL STAFF SID PARNES, Editor-In-Chief the record industry has come to real- NORMAN ORLECK,' Editor For the record industry, this is an MARTY OSTROW, Editor ize the potency of this teenage market IRA HOWARD, Associate Editor extremely encouraging picture. As and to cater to it, sales IRV LICHTMAN, Assistant Editor of records have teenagers increase in numbers and CISSIE GERSH, Woman’s Editor expanded beyond all expectations, and POPSIE, Staff Photographer their income goes up, it can only mean BRUNO DUTKOWSKY, Art Director indications point to an even brighter • that they will purchase more and more future. A. MARINO, Office Manager of the records to which they are so at- It instance, the T. TORTOSA, Circulation is obvious, for from tracted. • age of the audiences that it attracts advertising rates on request. All advertising closes Friday at 12 Noon preceding week of issue. that the entire Rock and Roll move- It means also that the record indus- Advertisements subject to approval of publishers. ment, which is today the dominant force try in general wdll have to keep paying SUBSCRIPTION RATES $15 per year anywhere in class mailing the U. Srf A. Published weekly. Second in the pop record field is almost exclu- special attention to teenagers’ needs. privileges authorized at New York, N. Y. teenagers. It This age group is buying records in THE CASH BOX covers the entire music industry, sively devoted to provides ranging from retail record and music stores to disk a beat to which teenagers in particular large quantities today because the rec- jockeys, music publishers, recording artists, record manufacturers, music composers and arrangers, radio enjoy dancing and the lyrics of most ord firms are producing records which and TV stations, and all others allied to the music are in industry throughout the world. of the songs with that beat are aimed at many ways specifically designed THE CASH BOX covers the entire coin machine in- subjects which have meaning to the for them. But we must never lose sight dustry all over the world. Operators, jobbers, distribu- tors, manufacturers and suppliers of automatic music, teenage level. Yet despite the fact that of the fact that tastes change and that vending, service and amusement machines are covered. what a teenager likes today, he may not THE CASH BOX coverage extends to finance firms, Rock and Roll has been limited for the loan organizations, factors, banks, and other financial most part to this age group, record sales necessarily like next month. We must institutions, expressly interested in the financing of coin machines of all kinds. in general have continued to mount, in- constantly be on the lookout therefore ••THE CASH BOX PRICE LISTS” (a combination of for indications of taste changes and The Cash Box’ former ‘Confidential Price Lists’ and The dicating that today the teenage market Cash Box’ former ‘C. M. I. {Coin Machines Industry] is so important in the entire pop single hints of new likes and dislikes. Blue Book’) are the one and only officially recognized price quotations guide for all new and used machines in picture, that this age level alone is the United States and all over the world where Ameri- Fortunately, the record industry has can made machines are used. “The Cash Box Price Lists” capable of increasing sales. are an exclusive and copyrighted feature of The Cash shown itself to be attuned to the needs Box. “The Cash Box Price Lists" are recognized officially It is not hard to understand this of the public of all ages, able to adjust by cities and states throughout the country as the “official price book of the coin machines industry.’’ “The Cash when we examine some of the figures to changing conditions and desires and Box Price Lists” are officially used in the settlement of estates, for buying, selling or trading of all types of coin available to us. Statistics reveal that to meet the needs of the day. We are operated equipment and are also officially recognized for taxation purposes. “The Cash Box Price Lists” are used teenagers’ earnings and allowances last certain that the industry will be able by finance firms, factors, loan companies, bankers, and year amounted to over nine billion dol- to meet the challenge of an increasing all other financial institutions to guide them in the mak- ing of loans to members of the coin machines industry. lars. The average U.S. teenager is re- teenage population and provide the “The Cash Box Price Lists” have been legally recognized in courts in the United States, Canada, and many foreign ported to have either from earnings kind of music wanted by that age group countries. Entire business transactions and legal cases are based upon the quotations appearing in “The Cash or allowances or both $10.55 a week. in order for them to enjoy the records Box Price Lists.” He or she saves $4.05 of this and spends they want and in order for the record Copyright under the International Copyright Conven- tion. All rights reserved by the Pan American Copy- the other $6.50. And if yon want to industry to go on to new heights of right Convention. Copyright 1957 by The Cash Box Publishing Co., Inc. look ahead, the sixteen million teen- prosperity. www.americanradiohistory.com — The Cash Box, Music Page 4 June 8, 1957 THE NATION’S COME GO WITH ME DEL-VIKINGS 4 Top DE-30231 —Sunny Gale DO-15538—Del-Vikings b DL-6112—Federals Ten LOVE LETTERS IN THE SAND JVKE BOX TONES 7 PAT ROONE # DO-15570—Pat Boone VP-1003—Vivienne DO-15578—Mac Wiseman (PUIS THE NEXT 25) ROUND AND ROUND 5 iimiiiiiiiiiio PERRY COMO 8 DA-2121—Walter Solek 0. VI -20/47-68 15—Perry Como Pos. Last Week ALL SHOOK UP DARK MOON GALE STORM — RONNIE GUITAR (Tie) 1 ELVIS PRESLEY n DO-15550—Bonnie Guitar VI-6910—Hawkshaw Hawkins 10 AL-3359 David 9 — Hill VI-6870— Elvis Presley DO-15558—Gale Storm LITTLE DARLIN' GONE THE DIAMONDS 2 FERLIN HUSKY 8 EX-2101 —The Gladiolas ME-71060—The Diamonds CA-3628—Ferlin Husky ME-71070—Bobby Wayne 10 CO-40852—Joan Weber SCHOOL DAY (RING RING GOES 11) I'M WALKIN' 12) FOUR WALLS. 13) ROCK-A-BILLY. 14) PARTY DOLL THE BELL) 15) FABULOUS. 16) FREIGHT TRAIN. 17) START MOVIN'. 18) PLEDGE OF 3 LOVE. 19) VALLEY OF TEARS. 20) WHY BABY WHY, 21) EMPTY ARMS CHECK 22) 23) RERRY MAMA LOOKA BOOBOO.