Tourism Data Summary June 2021

Tourism Data Summary June 2021 LCR Overall Tourism Value LCR Overall Number of Visitors (Volume) 26.14m £2.10bn Liverpool City Region breakdown (£m): Liverpool City Region breakdown: £175 Day Visitors (000s) Staying Visitors (000s) Liverpool Liverpool £228 3,709 455 Sefton Sefton 1,088 £258 2,758 Wirral 361 £1,439 3,322 Wirral 14,091 St.Helens, Halton & Knowsley 350 St.Helens, Halton Source: STEAM 2020 & Knowsley th In 2019 Liverpool was the 5 most visited city in the UK Business Trips by overseas and GB Visitors. th for international visitors and 4 in England for domestic visitors. Top Towns by Overseas Top Towns by GB Top Towns by Overseas Top Towns by GB Visitors Visitors Visitors Visitors Visits Visits Visits Visits Town/City (000s) Town/City (000s) Town/City (000s) Town/City (000s) London 21,713 London 12,050 London 3,984 London 3,217 Edinburgh 2,206 Manchester 2,669 Birmingham 531 Birmingham 823 Manchester 1,661 Birmingham 2,459 Manchester 432 Manchester 670 Birmingham 1,112 Liverpool 1,672 Edinburgh 183 Bristol 318 Liverpool 845 Bristol 1,512 Bristol 138 Leeds 294 Glasgow 771 Leeds 1,504 Liverpool 134 Liverpool 255 Brighton / Hove 647 York 1,424 Oxford 124 Newcastle 248 Source: IPS 2019 Source: GBTS 2019 Source: IPS 2019 Source: GBTS 2019 Visit Britain Visit England Visit Britain Visit England *Please note that the 2020 IPS data was not collected due to the pandemic and GBTS 2020 has not been released yet Visit Britain Visit England Visitor Economy Employment Total Jobs (Incl. indirect) Liverpool City Region All Employment STEAM DATA 2020 Accommodation 2,551 Liverpool Food and drink 6,129 Recreation 2,266 2,733 Sefton Shopping 6,650 2,174 Transport 1,065 Wirral 3,074 Direct Employment 18,661 Indirect Employment 5,472 16,152 St.Helens, Halton TOTAL 24,133 & Knowsley Source: STEAM 2020 Hotel Supply Source: Tourist Board Records Location Source: STR GLOBAL, LTD. REPUBLICATION OR OTHER RE-USE OF THIS 2020 DATA WITHOUT THE EXPRESS WRITTEN PERMISSION OF STR GLOBAL IS STRICTLY PROHIBITED Hotels Rooms Liverpool 78 7,632 Knowsley 6 386 LCR 2016 2017 2018 2019 2020 Halton 77.8% 78.3% 81.4% 78.4% 38.3% 7 642 Occupancy % Wirral £66.74 £69.08 £71.24 £70.42 £54.09 21 848 ADR Sefton £52.17 £54.27 £58.20 £55.40 £21.63 20 994 REVPAR St. Helens 9 726 Rooms sold 3,391,290 3,364,468 3,526,458 3,396,044 1,652,349 Total LCR 141 11,228 Prepared by North West Research and Strategy 0151 237 3961 Origin of Visitors Visitors to the % of Top Overseas Liverpool City staying Visitors to the % of Region visitors Liverpool City staying Region visitors Cheshire 1% Greater Manchester 3% Australia 3% Lancashire 7% Canada 2% Cumbria 2% Greece 1% Northeast 6% USA 1% Yorkshire 12% Eire 1% East Midlands 2% Germany 1% West Midlands 10% Spain 1% London & Southeast 12% Italy 1% Southwest 9% Bulgaria 1% Wales 6% Israel 1% Scotland 5% Northern Ireland 4% East 2% Isle of Man 1% Overseas: 14% Source: Liverpool City Region Survey 2015 Visitor Satisfaction Ratings (Liverpool district only) Accommodation 5.0 Overall enjoyment 4.5 Car parking 2006 4.0 2008 3.5 2010 3.0 Feelings of safety Attractions 2012 2.5 2014 2.0 2015 1.5 1.0 Overall atmosphere Places to eat & drink Nightlife Shops Public toilets Ease of finding way Source: Destination Survey 2014 and Liverpool City Region Survey 2015 Liverpool City Region Events & Attractions Source: Annual Visitor Attractions Survey *Please note due to the pandemic no events took place Top Attractions Attendance 2020 Top Free Attractions Top Paid Attractions • World Museum – 271,058 • Knowsley Safari Park – 534,877 • Museum of Liverpool – 214,995 • Mersey Ferries – 272,288 • Merseyside Maritime Museum – 177,849 • Philharmonic Hall – 84,508 • Tate Liverpool – 177,849 • Echo Arena – 67,948 • Atkinson Gallery – 153,164 • Beatles Story 64,566 Prepared by North West Research & Strategy 0151 237 3521 .

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