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It's What's Inside PRESORTED STANDARD U.S. POSTAGE PAID PRIOR LAKE MN PERMIT NO. 23 16535 Anna Trail SE P.O. Box 1204 Prior Lake, MN 55372 952.447.5044 www.cgpl.com september 2012 Pigskin Classics Some of College Football’s Best Loved Traditions With college football in full swing that has fans yelling “Woo, Pig! Sooie!” lined with red carpet. The pathway is this month, it’s the perfect time to while waving their hands over their packed with fans who cheer the players pay respect to some of the sport’s heads. Rumor has it the tradition started on before they take the field. Set to the First Impressions most celebrated traditions. Fans sometime in the 1920s when local song “Sirius” by Alan Parsons Project, and athletes alike have kept these farmers began using the hog call to rally the Tunnel Walk is a modern tradition Bumped? When Airlines Overbook rituals alive for years. a then-defunct Razorback football team. that has garnered huge Social Media and the Rule of Thirds fan support. One Card to Rule Them All Top Five College Football Programs Apparently not all good things The visitor’s locker room Leaving a Lighter Foorprint on the Earth must come to an end. at Kinnick Stadium: Iowa Homecoming: Missouri For decades, everything in the visitor’s Although it’s been adopted by most Dotting the I: Ohio State locker room at Kinnick Stadium has colleges, Homecoming originated at When the Ohio State marching band been painted completely pink––from Missouri, which used its biggest football forms its traditional “Script Ohio” the walls and lockers all the way to the game of the year to lure alumni back formation, it is a special honor to be urinals. This started with former Iowa to school for a spirit rally and parade. Leaving a Lighter Footprint on the Earth able to “dot the i.” This began in 1936, head coach Hayden Fry who believed Beginning in 1911, the AD wanted and the honor is typically reserved for that the color pink dampens aggressive to spice up the already fierce rivalry Earlier this year, Creative Graphics was FSC logo on your print products If you are interested in “leaving a the band’s senior-most sousaphone behavior. between his school and Kansas. In ® ® MemorableForest Stewardship Council (FSC ) tells the world that you support the lighter footprint on the Earth” and players as well as a handful of order to do so, he invited all alumni to certified by theRainforest Alliance as a highest social and environmental learning more about using FSC-certified celebrities and alumni. The Tunnel Walk: Nebraska “come home” for the game. company that uses sustainable practices standards in the market where you paper for your company’s printed After leaving the locker room, Nebraska Datesand prints on paper that is from well use paper. Purchasing FSC-certified materials, contact Mark Schmidtbauer Calling the Hogs: Arkansas players and coaches touch the lucky managed forests and responsible sources. paper and print products contributes at 952-447-5044 or by email to mark@ The “Calling of the Hogs” is a rally cry horseshoe and walk a winding path to conservation, responsible forest cgpl.com. Creative Graphics underwent a rigorous management, and benefits at the evaluation of paper suppliers and community level for people near the business processes and was visited by forests that provide your paper. an auditor from Rainforest Alliance, the FSC certification body. It was verified Social responsibility issues are that Creative Graphics has set up becoming an increasingly important policies and procedures to ensure that component of corporate brands. only papers from certified paper mills and Dealing in a responsible manner with forests will carry the FSC label. your company’s footprint not only reduces risk, but can enhance your What does this mean for Creative brand and your brand’s awareness. Graphic’s customers? Carrying the It’s What’s Inside • Bumped? When Airlines Overbook • Social Media and the Rule of Thirds • One Card to Rule Them All When designing direct mail pieces, • Top Five College Football Programs remember—white space is good. A clean Passing Glances look is professional and easy to read. Bumped? What to Do When the Airlines Overbook When you’re traveling with tight connections or a rigid • Getting to the airport early is the best way to make sure you If you are involuntarily bumped, know the rules. itinerary, getting bumped from a flight can make for a get on your flight. Even if an airline bumps by fare level, they With involuntary bumping, airlines must follow a strict turbulent schedule. If you have flexibility though, getting will generally start with the lowest fare class and bump those set of compensation standards: bumped can provide some nice perks. Either way, who checked in last. • You are not entitled to any compensation if you still overselling flights is just part of the airline business, so be get to your destination within an hour of the original sure you know how to make the most of the situation. If you volunteer to get bumped, ask the right questions. arrival time. • Make sure you get a confirmed seat on the next flight, not a • If you arrive within 1-2 hours (or 1-4 hours Don’t fear bumping. standby ticket. internationally), the airline must pay double your • Airlines must ask for volunteers before bumping unwilling • Overnight costs could negate your compensation—be sure one-way fare, with a $650 maximum. passengers. Since airlines want happy customers, they the airline will pay for your hotel and ground transportation in • If you arrive more than two hours later (or four will often up the ante to get volunteers before addition to giving you a voucher for future travel. hours internationally), the airline must pay you four forcing someone to switch flights. • There’s room for negotiation, so ask for a seat upgrade or times your one-way fare, with a $1,300 maximum. One Card to Rule meal vouchers, especially if the airline is having a difficult time getting volunteers. Also know this: If you are involuntarily bumped, Them All • Try to get a travel voucher for a certain dollar you have the right to insist on a check instead of a Wallaby Financial is a new payment service that amount rather than “free” tickets, which usually voucher or tickets. connects all your credit cards to one “smart” have more restrictions. card that figures out the best way to pay for a purchase. This could become the new way to cut down on plastic—at least, on what’s in your wallet. The Wallaby Card is a cloud-based digital wallet that stores the information about each of your existing credit cards and automatically picks the Insights best card to charge in each transaction. The service, which is currently in trial, considers what cards the During Nebraska user has and which ones he uses the most, along Cornhuskers’ home with other profile preferences. All of your other games, their stadium credit cards can stay home—you only need to carry becomes the state’s your Wallaby Card to access your credit. third largest city. CEO Matthew Goldman got the idea for Wallaby while filling up his car in California. The gas pump displayed a message saying that he would have gotten 5 percent cash back if he used a different card, which annoyed him. He realized other Sentiments consumers might feel the same way—drawn to the myriad of rewards at their fingertips, but unsure of “When you think about flying, it’s nuts really. Here you are at how to maximize them. about 40,000 feet, screaming along at 700 miles an hour and you’re sitting there drinking Diet Pepsi and eating peanuts. According to Wallaby (walla.by), the first 1,000 It just doesn’t make any sense.” —David Letterman customers will receive a lifetime benefit and the first 5,000 will receive a free card for 12 months. Wallaby will cost users $50 per year (14 cents per day). One third of the time, just be yourself. Don’t promote yourself, your company or someone Social Media and the Rule of Thirds else’s material. Just engage and have fun. Interact, ask questions, answer questions, repost In deciding what to tweet, post and upload on social media, from sharing your own blog posts, tweeting about a new product interesting things from your friends—yes, you can Top Five Winningest the “rule of thirds” is a good way to keep your friends, fans or a special promotion, posting updates about what’s new in your even post a picture of what you had for lunch, as and followers interested. This sharing approach is not only company or highlighting professional achievements. long as it’s interesting. It’s the truly social part that College Football Programs appropriate for company brands, but for your personal brand makes social media function best. as well. One third of the time, talk about your passions and interests using 1. Michigan material from an outside source. This could mean sharing news A tip: Even corporate brands should be sure to 2. Texas Here’s how to keep your conversation interesting. about your industry or company from another publication. Posting include the last third for a well-rounded showing 3. Notre Dame blog posts from other bloggers that you find compelling. Sharing 4. Nebraska One third of the time, post about you and/or your brand. This on social media. It’s what gives your company a links to websites that caught your eye.
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