2018 SUN MON TUE WED THU FRI SAT 1 2 3 4 5 6 New Years Day NFL Playoffs Tweet NHL Winter 4.5 B impressions1 Classic Rose Bowl Sugar Bowl
7 8 9 10 11 12 13 Golden Globe College Football CES Tweet Awards Championship 337M impressions1 Tweet Tweet 1.3B impressions1 528M impressions1
14 15 16 17 18 19 20 National Dress Up Martin Luther King Sundance Film Your Pet Day Jr. Day Festival 2.8M 165M
21 22 23 24 25 26 27 Screen Actors World Economic Winter X-Games Guild Awards Forum Annual Meeting Tweet 109M impressions1
28 29 30 31 Grammy Awards State of the Union Tweet Tweet 2.5B impressions1 1.8B impressions1 NFL Pro-Bowl Tweet 792M impressions1 NHL All Star Game Tweet 366M impressions1
NOTES EVENTS LENGTHS
CES 1/9–1/12 Sundance Film Festival 1/18–1/28
NFL Playoffs 1/6-1/21 Winter X-Games 1/25–1/28
World Economic 1/23-1/26 Forum Annual Meeting
Entertainment Sports Holidays Other
*Tweet impressions based on Twitter internal data TBD: dates were not available at time of print, but keep an eye out for these events. To get help with Twitter Ads direct message @TwitterAdsHelp SUN MON TUE WED THU FRI SAT 1 2 3 Black History Groundhog Day NFL Honors Tweet Tweet Month 49M impressions1 243M impressions1 Tweet 267M impressions1
4 5 6 7 8 9 10 Super New York Fashion Carnaval Tweet Bowl 52 Week S/S 301M impressions1 Tweet Tweet 4.8B impressions1 91M impressions1 National Pizza Day Tweet Puppy Bowl 34M impressions1 Tweet 27M impressions1 Winter Olympics
11 12 13 14 15 16 17 ABN Amro World Mardi Gras Valentine’s Day London Fashion NBA All-Star Tweet Tweet Tweet Tennis Tournament 68M impressions1 2.6B impressions1 Week 1.7B impressions1 Tweet Tweet 4.3M impressions1 National 34M impressions1 Pancake Day Chinese New Year
18 19 20 21 22 23 24 Daytona 500 President’s Day Brit Award National Premio Lo Nuestro Tweet Tweet Tweet Tweet 146M impressions1 107M impressions1 310M impressions1 Margarita Day 14M impressions1 Tweet National Drink Milan Fashion 14M impressions1 Wine Day Week World Thinking Day Tweet Tweet 5.6M impressions1 24M impressions1
25 26 27 28 Paris Fashion NCAA Conference Week S/S Tournament Tweet Tweet 59M impressions1 18M impressions1 2018 NFL Combine Tweet 308M impressions1 Purim
NOTES EVENTS LENGTHS
New York Fashion Week 2/8–2/16 London Fashion Week 2/16–2/20 Milan Fashion Week 2/21–2/27 Paris Fashion Week 2/27–3/6
Winter Olympics 2/9–2/25 ABN Amro World Tennis 2/12–2/18 Tournament NBA All-Star 2/17–2/18 NCAA Conference 2/28–3/4 Tournament 2018 NFL Combine 2/28-3/6
Carnival 2/9-2/17 Black History Month All month Entertainment Sports Holidays Other Purim 2/28-3/1
*Tweet impressions based on Twitter internal data TBD: dates were not available at time of print, but keep an eye out for these events. To get help with Twitter Ads direct message @TwitterAdsHelp SUN MON TUE WED THU FRI SAT 1 2 3 Holi
4 5 6 7 8 9 10 The 90th HIMSS18 Annual NCAA Conference International SXSW Festival Tweet Annual Academy Conference Tournament Women’s Day 197M impressions1 Tweet Tweet Awards 582M impressions1 838M impressions1 Tweet 5B impressions1 Geneva Intl. Motor Show
11 12 13 14 15 16 17 WWE Fastlane Arnold Palmer March Madness National Pi Day St. Patrick’s Day Tweet Tweet Tweet Invitational 1 1 4.6M impressions1 8.1B impressions 61M 17M impressions Tweet 5.9M impressions1 Enterprise Connect
18 19 20 21 22 23 24 IBM Think Ultra Music Tweet 475K impressions1 Festival Tweet Miami Open 9.6M impressions1 National Puppy Day
25 26 27 28 29 30 31 MLB Season starts New York Intl. Tweet 53M impressions1 Auto Show
NOTES EVENTS LENGTHS
SXSW Festival 3/9–3/18 Ultra Music Festival 3/23–3/25
World Baseball Classic TBD NCAA Conference 3/6–3/11 Arnold Palmer Invitational 3/12–3/18 March Madness 3/13–4/12 Miami Open 3/19–3/26
Geneva Intl. Motor Show 3/8-3/18 IBM Think 3/19–3/22 Interprise Connect 3/12–3/15 New York Intl. Auto Show 3/30–4/8
Holi 3/1-3/2
Entertainment Sports Holidays Other
*Tweet impressions based on Twitter internal data TBD: dates were not available at time of print, but keep an eye out for these events. To get help with Twitter Ads direct message @TwitterAdsHelp SUN MON TUE WED THU FRI SAT 1 2 3 4 5 6 7 April Fools’ Day UEFA Champions The Masters World Health Day Easter League: Tournament National Beer Day Tweet 1st leg 18.9M impressions1
8 9 10 11 12 13 14 WWE Wrestlemania National National Pet Day Coachella NBA Playoffs Tweet Sibling Day 1 begin NHL Stanley Cup 4.7M impressions Tweet UEFA Champions Playoffs begins 62M impressions1 Tweet League: 2nd Leg 31M impressions1
15 16 17 18 19 20 21 Country Music Boston Marathon Channel Partners Tribeca Film Awards RSA Conference Conference Festival
22 23 24 25 26 27 28 Earth Day NFL Draft Stagecoach Tweet 1 Music Festival March for Science 4.16B impressions HFA’s Annual Austin Food and Symposium Wine Festival Billboard Latin WWE Payback Music Awards 29 30 Annual Daytime Met Gala Emmy Awards EMC World National Small Tweet 950K impressions1 Business Week
NOTES EVENTS LENGTHS
Country Music Awards 4/7–4/10 RSA Conference 4/16–4/20 Coachella 4/13–4/15 and 4/20–4/22 Channel Partners 4/17–4/20 Tribeca Film Festival 4/18–4/29 HFA’s Annual Sympsiym 4/26–4/29 Stagecoach Music 4/27–4/29 National Small Business 4/29–5/5 Week Festival Austin Food & Wine 4/27–4/30 EMC World 4/30–5/3 Festival
UEFA Champions 4/3–4/4 League: Quarter-Finals 1st leg The Masters tournement 4/5–4/8 NFL Draft 4/26–4/28
Entertainment Sports Holidays Other
*Tweet impressions based on Twitter internal data TBD: dates were not available at time of print, but keep an eye out for these events. To get help with Twitter Ads direct message @TwitterAdsHelp SUN MON TUE WED THU FRI SAT 1 2 3 4 5 May The Fourth Cinco de Mayo Be With You Kentucky Derby
6 7 8 9 10 11 12 MTV Movie & Teacher The Players Eurovision TV Awards Appreciation Championship Grand Final Tweet Week 1 El Clásico 2.8B impressions WWE Backlash Bank Holiday (Ireland &and UK)
13 14 15 16 17 18 19 Mother’s Day Ramadan starts Preakness Stakes Tweet 25.9M impressions1 FA Cup Final Royal Wedding
20 21 22 23 24 25 26 Billboard Music Chelsea Flower Monaco GP National Wine Day UEFA Champions Awards Show League Final
27 28 29 30 31 French Open Memorial Day National ICC World Cup NBA Finals begin Tweet Championship 25M impressions1 Spelling Bee Indy 500 Bank Holiday (UK) WWE Payback
NOTES EVENTS LENGTHS
Eurovision 5/8–5/12 Miss USA TBD
Kentucky Derby 5/4–5/5 The Players 5/8–5/13 Monaco GP 5/24-5/27 French Open 5/27–6/10
Teach appreciation week 5/7–5/11 Microsoft BUILD TBD TechCrunch Disrupt TBD Chelsea Flower Show 5/22–5/26 National Spelling Bee 5/29–5/31
Ramadan 5/15-6/14
Entertainment Sports Holidays Other
*Tweet impressions based on Twitter internal data TBD: dates were not available at time of print, but keep an eye out for these events. To get help with Twitter Ads direct message @TwitterAdsHelp SUN MON TUE WED THU FRI SAT 1 2 Governors Ball National Donut Day
3 4 5 6 7 8 9 WWE Extreme Computex CMA Awards CMA Festival Belmont Stakes Tweet Rules 1 InfoSecurity 157M impressions Taste of Country MLB Draft Europe Music Festival Bank Holiday Nat’l Best Friends Day (Ireland)
10 11 12 13 14 15 16 Tony Awards CeBit 2018 E3 US Open Golf Food & Wine Tweet 1 Championship Classic in Aspen Cisco Live US 5.3M impressions World Cup begins
17 18 19 20 21 22 23 Father’s Day Cannes Lions Royal Ascot VidCon Summer Solstice Tweet 37.8M impressions1 EDC (Las Vegas) Edinburgh National Selfie Day International Film NBA Draft Festival Tweet 2.6M impressions1
24 25 26 27 28 29 30 BET Awards 2017 NBA Awards Summerfest Social Media Day Tweet 4.5M impressions1 NBA Awards
NOTES EVENTS LENGTHS
Governors Ball 6/1–6/3 US Open Golf 6/14–6/17 Championship Summerfest 6/27-7/8 2017 MLB Draft 6/4-6/6 InfoSecurity Europe 6/5-6/7 World Cup begins 6/14-7/15 CMA Awards 6/7-6/10 Royal Ascot 6/19-6/23 CMT Awards TBD
Taste of Country Music 6/8-6/10 Computex Festival 6/5–6/9 Cisco live US 6/10-6/14 EDC Vegas 6/18-6/20 CeBit 2018 6/11-6/15 Cannes Lions 6/18-6/22 E3 6/12-6/14 VidCon 6/20-6/23 Food & Wine Classic 6/15-6/17 Edinburgh International 6/20-7/1 in Aspen Film Festival
Entertainment Sports Holidays Other
*Tweet impressions based on Twitter internal data TBD: dates were not available at time of print, but keep an eye out for these events. To get help with Twitter Ads direct message @TwitterAdsHelp SUN MON TUE WED THU FRI SAT 1 2 3 4 5 6 7 Wimbledon 4th of July Essence Festival Tour de France Tweet Tweet Tweet 945M impressions1 421M impressions1 2.3B impressions1 Greenbrier Henley Royal Classic Regatta
8 9 10 11 12 13 14 British Grand Prix John Deere ESPY's Summer Jam Tweet Classic 204M impressions1 Chicago
15 16 17 18 19 20 21 WWE MLB Home MLB All-Star Game British Open Tomorrowland Battleground Run Derby Comic Con Pitchfork Music World Cup Final International Festival Tweet 3.8M impressions1
22 23 24 25 26 27 28 Tomorrowland Little League World Series Newport Folk Tweet Festival 35M impressions1
29 30 31
NOTES EVENTS LENGTHS
Summerfest 7/1-7/8 Greenbrier Classic 7/2-7/8 Essence Festival 7/5-7/8 Wimbledon 7/2-7/15 Summer Jam Chicago 7/13-7/15 Henley Royal Regatta 7/4-7/8 Pitchfork Music Festival 7/20-7/22 Tour de France 7/7-7/29 Tomorrowland 7/20-7/22 and 7/27-7/29 John Deere Classic 7/9-7/15 Premios Juventud TBD British Open 7/19-7/22 Shark Week TBD Little League World 7/28-8/26 Panorama Music Festival TBD Series
Comic Con International 7/19-7/22
Entertainment Sports Holidays Other
*Tweet impressions based on Twitter internal data TBD: dates were not available at time of print, but keep an eye out for these events. To get help with Twitter Ads direct message @TwitterAdsHelp SUN MON TUE WED THU FRI SAT 1 2 3 4 Lollapalooza International Black Hat USA Tweet 71M impressions1 Beer Day Edinburgh Fringe Festival
5 6 7 8 9 10 11 Bank Holiday National Book Premier (Ireland) Lovers Day League Opening The PGA Weekend Tweet Championship 2.5B impressions1 Tweet 122M impressions1
12 13 14 15 16 17 18 Teen Choice Awards Tweet 200M impressions1
19 20 21 22 23 24 25 WWE SummerSlam World Photo Day
26 27 28 29 30 31 National US Open Tennis MTV VMAs College Football Tweet 1 Season start Dog Day Begins 2.5B impressions Tweet Tweet 109M impressions1 1B impressions1 Burning Man Bank Holiday Tweet 20M impressions1 (UK)
NOTES EVENTS LENGTHS
Lollapalooza 8/2-8/5 Black Hat USA 8/4-8/9 Hard Summer Music TBD VMworld US 8/26-8/30 Festival AWS Summit 2017 TBD (66 days) TCA Awards TBD Intel Developer Forum TBD (3 days) Outside Lands TBD (3 days) Disney Epcot Food and TBD (75 days) Premios Tu Mundo TBD Wine Festival Burning Man 8/26-9/3 Edinburgh Fringe Festival 8/3-8/27
CrossFit Games TBD The PGA Championship 8/9-8/12 US Open Tennis 8/27-9/10 Premier League Opening 8/11-8/12 Weekend
Entertainment Sports Holidays Other
*Tweet impressions based on Twitter internal data TBD: dates were not available at time of print, but keep an eye out for these events. To get help with Twitter Ads direct message @TwitterAdsHelp SUN MON TUE WED THU FRI SAT 1
2 3 4 5 6 7 8 Venice International Labor Day TechCrunch New York Literacy Day Tweet Film Festival 1 Fashion Week 156M impressions Disrupt Stand Up to Cancer Day
9 10 11 12 13 14 15 Talk like a Mobile World London Fashion Hispanic Heritage Pirate Day Congress Week Month Americas Singapore F1 GP
16 17 18 19 20 21 22 United Nations Milan Fashion PGA Tour Peace Day First day of Fall General Week Championship Hobbit Day Assembly IAA 2018
23 24 25 26 27 28 29 Paris Fashion Ryder Cup International Week Coffee Day DreamForce
30 WWE Hell in a Cell International Podcast Day
NOTES EVENTS LENGTHS
Primetime Emmy Awards TBD Paris Fashion Week S/S 9/25-10/3 PAX West TBD Global Citizen Festival TBD
Miss America TBD NFL Opening Weekend Competition TBD Singapore F1 GP Universal Studios TBD 9/14-9/16 Orlando Halloween Ryder Cup 9/28-9/30
Horror Nights Hispanic Heritage Month iHeartRadio Music TBD 9/15-10/15 Festival Mobile World Congress 9/12-9/14 Americas Venice International 9/2-9/12 Film Festival IAA 2018 9/19-9/23 London Fashion Week 9/14-9/18 Dreamforce 9/25-9/28 New York Fashion Week 9/6-9/14 Latin American Music TBD S/S 2019 Awards Milan Fashion Week S/S 9/19-9/25 United Nations General 9/18-9/30 2019 Assembly Entertainment Sports Holidays Other
*Tweet impressions based on Twitter internal data TBD: dates were not available at time of print, but keep an eye out for these events. To get help with Twitter Ads direct message @TwitterAdsHelp SUN MON TUE WED THU FRI SAT 1 2 3 4 5 6 Advertising Week New York Austin City Limits New York Comic Con Manufacturing Day Mondiale de l'automobile MPOWER Summit West Coast National Taco Day World Smile Day
7 8 9 10 11 12 13 World Mental NYC Wine & Health Day Food Fest Day of the Girl
14 15 16 17 18 19 20 World Food Day International End Poverty Day
21 22 23 24 25 26 27 WWE TLC MLB World United Nations Day Voodoo Money 20/20 USA Series Begin Experience
28 29 30 31 World Animation Bank Holiday SEMA Show Halloween Tweet Day (Ireland) 26.3M impressions1
NOTES EVENTS LENGTHS
New York Comic Con 10/4-10/7 Advertising Week 10/1-10/4 Austin City Limits 10/5-10/14 New York Voodoo Experience 10/26-10/28 NYC Wine & Food Fest 10/11-10/14 Latin American Music TBD MPOWER Summit West 10/5-10/7 Awards Coast Soul Train Awards TBD Money 20/20 USA 10/21-10/24 Premios de La Radio TBD SEMA Show 10/30-11/2 Miss Universe TBD Festival of Media LatAm TBD TwitchCon TBD CA World TBD BFI London TBD Dubai Motor Show TBD Mondiale de l'automobile 10/4-10/14
NBA Opening Day TBD MLB Playoffs TBD NHL Opening Day TBD Entertainment Sports Holidays Other
*Tweet impressions based on Twitter internal data TBD: dates were not available at time of print, but keep an eye out for these events. To get help with Twitter Ads direct message @TwitterAdsHelp SUN MON TUE WED THU FRI SAT 1 2 3
4 5 6 7 8 9 10 MTV Europe Music VMWorld Europe Awards Bonfire Night Tweet 244M impressions1
11 12 13 14 15 16 17 People’s Choice WWE Survivor Awards Series Tweet Veterans Day 127M impressions1 Tweet 178M impressions1 ATP World Tour
18 19 20 21 22 23 24 American Music Thanksgiving Black Friday Small Business Tweet Tweet Awards 1.3B impressions1 665M impressions1 Saturday Tweet Tweet 598M impressions1 Thanksgiving Day 22M impressions1 Football Macy's Parade
25 26 27 28 29 30 Cyber Monday Los Angeles AWS Re:Invent Auto Show
NOTES EVENTS LENGTHS
Latin Grammy Awards TBD Victoria’s Secret Fashion TBD Show CMA Country Christmas TBD The National Dog Show TBD Blizzcon TBD Los Angeles Auto Show 11/30-12/9
WWE Survivor Series 11/17-11/20 Nitto ATP World 11/11-11/18 Tour Finals MLB World Series TBD
VMWorld Europe 11/5-11/8 AWS Re:Invent 11/26-11/30
Entertainment Sports Holidays Other
*Tweet impressions based on Twitter internal data TBD: dates were not available at time of print, but keep an eye out for these events. To get help with Twitter Ads direct message @TwitterAdsHelp SUN MON TUE WED THU FRI SAT 1
2 3 4 5 6 7 8 Hanukkah COP24 Art Basel Miami Stetson Country Christmas
9 10 11 12 13 14 15
16 17 18 19 20 21 22 WWE Clash of Champions
23 24 25 26 27 28 29 Christmas Eve Christmas Boxing Day Orange Bowl Tweet Tweet Tweet 5.8B impressions1 165M impressions1 702M impressions1 Christmas Day Kwanzaa NBA Basketball Boxing Day Football
30 31 New Year’s Eve Tweet 4.5B impressions1
NOTES EVENTS LENGTHS
iHeartRadio Jingle Ball TBD COP24 12/3-12/14 Tour Los Angeles Auto Show 11/30-12/9 The Game Awards TBD Ballon d’Or TBD Stetson Country TBD Stetson Country 12/6-12/16 Christmas Christmas Art Basel Miami 12/6-12/9
Heisman Trophy TBD Presentation
Hanukkah 12/2-12/10 Kwanzaa 12/26-1/1
Entertainment Sports Holidays Other
*Tweet impressions based on Twitter internal data TBD: dates were not available at time of print, but keep an eye out for these events. To get help with Twitter Ads direct message @TwitterAdsHelp