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Home , Brian Little, Chris Powell, Chris Sutton, Chris Woods, Dario Gradi, Hope Powell

The magazine of the League Issue 12 £7.50 Managers Association

paul simpson & juergen klinsmann on

He is always looking for solutions, no matter what the problem”

also inside... creating a culture, on & off the pitch world cup planning: Brian McDermott with an oval ball lifts the lid on Reading’s rebecca adlington’s climb back into the coach is on the line Barclays

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72854 Castrol EDGE_FST Ad A4.indd 1 26/07/2011 09:23 RICHARD BEVAN, LMA CEO CONTINUING to build THE LMA’S INFLUENCE

As we reflect on another enthralling in 112 territories worldwide, reaching football campaign, there have been many approximately 650,000,000 households! positives. Indeed, it was a remarkable Over the past 12 months, we have seen season and an amazing journey both on excellent examples of good governance and off the pitch across all leagues. As avid and stewardship of football clubs with supporters and lovers of the game, we all Sir reaching 25 years in felt the surges of adrenaline and high levels charge of Manchester United and David of emotion that managers go through. Moyes reaching 10 years in charge of We celebrated 20 years of the Premier Everton. That continuity provides the League, a fantastic competition, the biggest opportunity to develop long-term strategies continuous annual global sporting event in clubs and sets an excellent example to in the world in which more than 1,000 others in football. Other examples in the goals were scored this season. In what is governance of football include the npower arguably the best and most exciting league Championship clubs’ vote in favour in the world, more than 13.4 million fans of adopting UEFA Financial Fair Play attended matches with average stadium principles to help ensure that clubs live occupancy in excess of 92 per cent for the within their means. third season in a row. Across nine months The LMA are also delighted to of the year, 380 matches are viewed announce that following continued positive consultation with Professional Games Match Officials Ltd and other stakeholders that next season referees will be invited to clubs to participate in training sessions to assist with their professional of football manager remains high, with development and training. The LMA have more than half of all league clubs changing a strong position in football and our aim is manager during the 2011-2012 season. to continue to take the Association forward Average tenure in 2011-12 again increased Next season to build its influence and profile, and to to 1.7 years from 1.58 years, another positive tackle the challenges that professional sign of better governance in football clubs. referees will be football presents. The adoption of UEFA’s Financial Fairplay invited to clubs A main talking point at the end of every measures in the Barclays Premier League and season is the level of managerial movement now the npower Football League, together to participate in for that campaign. Statistics produced by with mandatory coaching qualifications Dr Sue Bridgewater of Warwick Business and better recruitment choices, may also be training sessions School show that 33 managers were bearing fruit. to assist with dismissed and 16 resigned (nine of those Although these stats show some managers having resigned to move to other promise, there is still much work to be done their professional clubs), resulting in a total of 49 managerial and the LMA will continue to highlight the development changes across the leagues during the 2011- importance of continuity to the medium 12 season. and long-term success of football clubs. and training” There are promising signs of a downward In a summer that will be enlivened by trend in dismissals with 33 being the lowest sport, the LMA also look forward to the since 2008-09; in the last five years that imminent opening of St George’s Park, number has only been lower in the 2007-08 which augurs well for a new and exciting season. However, the overall levels of changes era in English football.

The LMA is the Managers’ voice - representing and promoting views of current and former professional football managers

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summer 2012 contents

kicking off

19

Creating a culture Honing a team ethos, plus ’s influence at youth- orientated Alexandra.

22 Leaders: Chris Powell 38 : The former England man says cover story strong leadership is key to Brian McDermott Charlton Athletic’s renaissance. After steadily climbing through the coaching ranks at local club Reading, the loyal Royal is now looking forward to his shot at the Barclays Premier League big time, having masterminded a charge to the npower Championship title... 26

History and Heritage Overlooking one of world's most prestigious sporting locations - The Old Course Hotel.

INSIDER/OUTSIDER business section THE MANAGER MEANS BUSINESS 46 BREAKING NEW GROUND Navigating periods of change can be a tricky time for any business, but strong leadership, the right approach and getting colleagues on your side can yield impressive results. 50 Business profile Leadership expert Steve Radcliffe reveals how to get the best out of 28 32 your staff. 53 On the road… Insider OUTsider in Manchester Hope springs eternal for the England and Team GB The 2015 Rugby World Cup in England bids to Where to stay, eat and visit when women’s manager, who knows the value of long-term capitalise on the sporting interest generated by business takes you to the north- planning and sticking by her footballing philosophy. this summer’s Olympics. west’s biggest city.

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Offers and savings subject to terms and conditions. Pictures for illustrational purposes only. summer 2012 contents

hall of fame

C62oach’s vieW: 70 CHRIS WOODS Joe Mercer At the helm during arguably the most successful period in Manchester City’s history, former Blues captain explains how the legendary boss was able to secure a Former England keeper Chris championship title that was to Woods discusses his working prove so elusive to so many of relationships with the inspirational his successors. figures of Juergen Klinsmann and .

back office the lma people section

56 Technical area LMA chairman and former title- winning manager argues that keeping players fresh when the intensity of the game is at an all-time high is vital for teams intent on Barclays Premier League championship success. 58 Innovation in sport Keeping abreast of the latest developments in equipment, 73 76 techniques, training and preparation can give you a vital edge, says Mark Leaders: Paul Simpson LMA ANNUAL Awards, SPONSORED BY BARCLAYS Garaway, a former coach with the The former on swapping a managerial The big winners at our 2012 Awards Dinner, plus an England and Ireland cricket teams. role in this country for coaching in Portugal. exclusive with our Special Merit Award recipient. 66 Health and wellbeing Insomnia is a serious problem among football managers at all levels and 80 82 can adversely affect performance on a day-to-day basis. Read Dr Dorian Dugmore’s comprehensive guide on how to tackle it.

Leaders: Brian Little POST MATCH INTERVIEW: Bill Furniss From Barclays Premier League to Blue Square Bet Coach of double Olympic swimming champion North, the life of Brian has been anything but dull. Rebecca Adlington comes under the spotlight.

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For Reservations Please call +44 (0) 1334 474371 or emai [email protected] EDITOR planning ahead

The popular Brian McDermott raised the other big award-winners, Chris Powell As always for this issue of the Manager, a laugh at the LMA Awards night when and Lee Clark. we’ve set out to deliver a series of thought- he went on stage to receive his npower Football stops for no-one and already provoking articles that highlight the key Football League Championship Manager the fixtures are out and the planning for ingredients of leadership, insight and of the Year accolade. 2012-13 is underway. We’re already racing inspiration. Through our Insider/Outsider He was inevitably steered towards the towards another round of fresh challenges in features for example, Hope Powell, manager new season by presenter Ed this highly-competitive world. of the England Women’s team and Team Chamberlain, and the challenge of the For some managers, it’s a case of GB for 2012, puts a focus on long- Barclays Premier League. But, the making a fresh start within pastures term planning. This theme is continued Reading boss joked that he would new while others will be looking to by Ross Young, the man chosen to deliver actually like to 'press pause' because build on the good work they put in the Rugby World Cup when it comes to he was thoroughly enjoying himself, last season. And the aim for all of them England in 2015. picking up congratulations and awards as they set off with a blank sheet of Our business features deal with wherever he went. paper is to follow the McDermott Creating a Culture, using the much- McDermott's remarkable example and inspire their clubs envied Crewe Alexandra youth policy as contribution to a highly- to success. just one example of what can be achieved, successful 2011-12 season Who will be in the hunt and also with Transition - looking at how is rightly reflected in for trophies and promotions? organisations face up to a need to change this latest edition of the That’s the question destined direction when they sense that there may Manager, and we also to get aired time and be choppy waters ahead. strive to provide an insight again as we build up to We will always have room to highlight into the methods employed another campaign and the the successes of managers and coaches and during the year by two of debates which really are the challenges they face going forward but the lifeblood of our glorious our brief is far wider than that. Enjoy the Hot property: ' game will keep us all engaged, magazine and we hope it helps set you up for fine record at Swansea City helped him land one of the highest profile enraged and amused. a positive and successful 2012-13 campaign. jobs in world football with .

Editor Terry Bowles Editor for LMA Sue McKellar The League Managers Association, On the cover The Camden Suite, 1 Pegasus House, Tachbrook Park, Warwick CV34 6LW Brian McDermott Publisher Jim Souter photographed The views and opinions Managing editor Sam Bowles expressed by contributors are by Sam Bowles their own and are not necessarily those of BowlesAssociates or exclusively for this the League Managers issue in the Vault Contributors Simon Cleaves; Matt Halfpenny; Alice Hoey; Tony Hudd Association, its members, officers or employees. at Old Billingsgate, Photography Action Images; portraitcollective.com Reproduction in whole or in part without written London. permission is strictly prohibited. Advertising sales www.leaguemanagers.com Phil Turner 07979 498034 Nick Hallam 07843 483536 [email protected] [email protected]

LMA Director of Business Development Adam Tarrant 07780 953689 [email protected]

Designed & produced in partnership with the LMA by BowlesAssociates SPONSORED BY bowlesassociates.com

9 KICKING OFF

£154mThe profit posted by Germany’s Bundesliga to remain Europe’s most profitable league (2010-11). Barclays Premier League profits were £68 million.

7-a-sides with , the former Lincoln City boss & England striker

1. When did you know you wanted to be a manager? managers as I could. The best managers knew which buttons to I took a bit of time out after I’d finished playing and did my coaching press to get you going and bring the best out of you. Football is all badges and it was during that period that I decided to go for it. When about the players and if you can get them on your side as a manager, you’re playing you don’t really think about the long-term future that that’s huge. much, but once I stopped it seemed the natural thing to do. Although it’s not the same as playing, it is the next best thing - but that first 5. What’s the best ground you’ve ever experienced? job is a real challenge because it takes you out of your comfort zone. I’ve been very fortunate to play all over Europe, including in Barcelona’s Nou Camp and the Olympic Stadium in Munich when 2. Which manager has influenced you the most? Bayern used to play there, but I still say that Celtic Park on a big I was lucky enough to work with a number of great managers. I European night is hard to beat. The atmosphere was electric and started off at City with Mick Walker and also worked for made the hairs on the back of your neck stand on end. the likes of , , Martin O’Neill, and . All had their different attributes but I 6. Who was your boyhood hero? really enjoyed working with Martin O’Neill in the latter part of I was born in and although I moved away when I my career, when I learned a lot. When you’re young you think you was fairly young, Forest were still my team and my favourites were know everything. and John Robertson. I got to know ‘Robbo’ pretty well when we were both at Celtic and he was assistant manager. 3. Who’s the best player you’ve worked with? I was only young, but I remember him providing the cross for I played with , and , who Trevor to score the winner in the 1979 European Cup Final were all fantastic, but the best for me was . He could against Malmo. play right up top or just in behind a front striker, was phenomenal in the air, quick, could go past people, pass and, of course, score goals. 7. Who’s your tip as a star of the future as a player or in management? He was a complete player. I think Billy McKinlay, a former team-mate of mine at Blackburn Rovers, could go a long way in management. He’s already first-team 4. What was the best advice you ever received? coach at Fulham and Northern Ireland’s assistant manager. Having I don’t recall one piece of advice from one manager that stuck out learned much from Roy Hodgson and Ray Lewington, he’s an more than any other, but I tried to glean as much from as many intelligent bloke and growing in stature all the time.

Sam talks stats warming to it npowering viewers A matter of days before winning promotion back to ’s latest managerial challenge has The Football League Show will run for another the Barclays Premier League, West Ham manager taken him to Cyprus, where he will take control of three seasons, taking it into its sixth year, after took time out of his busy schedule Apollon Limassol. The 56-year-old has the BBC agreed a new deal. The programme to attend an event hosted by global consultancy been a boss for more than 20 years, debuted in 2009-10 and will continue in its firm Deloitte and 40 of their key global clients. The including eight years at Ipswich Town current hour-long Saturday night slot, featuring theme was 'the use of analytics in sport and its and a spell in charge of Scotland. action from the npower Championship, League impact on performance' and Sam shared some Cypriot football is on the up with One and League Two. The agreement comes fascinating insights on how sport and football APOEL Nicosia reaching the hot on the heels of the rights extension that will has embraced the use of statistical data in quarter-finals of the Champions see the BBC continue to show Barclays Premier support of managing both individual and team League last season before League highlights in its performance, in the pursuit of that extra 10 per cent. losing to Real Madrid. programme until 2015-16.

10 KICKING OFF 104 The number of years since Cardiff City’s home strip was not predominantly blue, having announced they will change to red for the start of 2012-13.

PSYCHOLOGY vintage displayS AN ELEGANT RED TO SHARE After YOUR FIRST pre-season friendly Château St Pierre 2000, Pomerol, A positive Bordeaux £26.99 This tiny property produces just 1,200 cases a year from the heart of Pomerol. The mature wines from their cellars are approach classic, traditional, elegant Pomerols WORDS ROBERTO FORZONI from lovely ripe vintages - and at this price, they’re a genuine steal. The Château St Pierre 2000 is deeply pigmented, an almost opaque ruby red Psychology is still very much associated that we will do for their own sake and not with a developed brick red rim, while with negative traits such as depression, because of any extrinsic reason. Connections the aromas combine delicate, lifted anxiety and poor mental health. Rather than to other people and relationships are what raspberry and strawberry with developed looking at ways to deal with these negative give meaning and purpose to life. mushroom and truffle notes. The long finish aspects, positive psychology takes a ‘flip- Positive psychology is rooted in scientific has a freshness that continues developing in side’ approach by looking at what makes us evidence that it works. There is much the glass. healthier, feel better and improve our general scientific rationale behind interventions well being. Greater well-being enhances that work. Some examples of exercises to A CELEBRATORY GLASS learning and positive mood produces promote well-being include the following: ON signing that broader attention, inspires creativity and • Hunt the good stuff - The benefit of world-class player generates more holistic thinking. gratitude exercise. Gratitude can make Henri Giraud, Fût de Chêne 2000 In his book, Flourish, Martin Selligman your life happier and more satisfying. £130.00 describes positive psychology and what When we feel gratitude we benefit The house of Henri Giraud can trace he calls ‘well-being theory’ as the study from the pleasant memory of a positive its origins back to 1625 and is the of the five elements of positive emotion, event in our life and simply by expressing oldest Champagne house still owned engagement, good relationships, meaning, our gratitude to others, we strengthen our by descendants of the founding family. and positive accomplishments. A handy relationship with them. Quite simply, this is one of the biggest, mnemonic is PERMA. • Three Blessings: What went well exercise. richest, fullest and most concentrated We all enjoy Most of us are not as good dwelling on Champagnes you will ever taste. The accomplishments good events as we are analysing bad ones. Girauds take their best fruit and apply in our lives That’s human nature and comes from every technique in the Champagne and one of the evolutionary survival techniques. maker’s book to enhance the richness, characteristics Another great exercise to help build fermenting and aging the wine in new of leaders is positive emotions is, at the end of every day, oak with its yeast lees for eight years to strive to to consider three things that went well and before release. This is extreme Champagne! improve levels why they went well. of performance. Leaders should not shy away from Our wines are chosen However, in enhancing their psychological approach by Howard Corrigan, key accounts manager at Coe terms of our own to building mentally strong and healthy Vintners. He supplies well-being, how much team members - preparation, sustainment to top-end hotels and do we consider the other four components? and enhancement are the order of the restaurants in London. For offers open to LMA Positive emotion and engagement occur day. Remember, awareness, language and members, contact Howard when we are engrossed in enjoyable, improved communication can really improve on 0208 5514966 or email challenging processes - many activities well-being and build mental resilience. [email protected]

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82%The pass completion rate of Manchester United’s new signing, Shinji Kagawa, for Borussia Dortmund during the 2011-12 season, along with 21 goals. clubs vote CAPITAL GAINS tony holds A for fair play FOR LEAGUE CUP TORCH FOR 2012 What’s the chances? Find out in Luck, published by Bloomsbury. Chairmen of the 72 member The English League Cup Stoke City manager Tony clubs of the npower Football will be known as the Capital Pulis was given the honour Is Sporting Success down League have backed proposals One Cup from the start of of carrying the Olympic to STRAIGHT Application put forward by Exeter City the 2012-13 season after the 2012 torch as part of the OR ARE THERE MORE chairman Edward Chorlton. Football League agreed a new nationwide relay that included RANDOM factorS AT WORK? They have agreed a blitz on four-year sponsorship deal. a trip through the Potteries. gamesmanship and will be All npower League clubs bar He was a late replacement Ed Smith, journalist, author and former encouraging fair play this season. Blackburn Rovers and Bolton for Olympic hopeful, Emma Middlesex and England cricketer’s new The League also want referees to Wanderers will be in the first Jackson, who had to book ‘Luck’, published by Bloomsbury, support the initiative by cracking round, with all top flight clubs withdraw after she received provides an intriguing counter-argument to down on players who obstruct not involved in Europe in round an invitation to race in the the modern belief that success in sport, or the quick taking of free-kicks and two. The seven European Diamond League athletics in fact any other field, is due simply down to steal ground at throw-ins. qualifiers enter the third round. meeting in Rome. practice, hard work and mental determination, where working hard and ‘putting the hours in’ allows you to control your own destiny and win. Smith draws on his own personal experience CITY CHAMPIONS as a professional sportsman to question the role of luck, opportunity and privilege, WITH FANS TOO coupled with natural talent and ability, as determining factors in personal career success in sport. Manchester City have followed up their He makes a compelling case for the Barclays Premier League title success by increasing role of natural, innate talent also topping the league of value for fans, in sport as the globalisation of sport and according to the ING. The bank’s Direct sporting practice principles narrows the Value Table compares club season ticket spread of sporting performance. costs with top flight performance and Smith argues that genetically ‘gifted’ talent entertainment to produce the rankings. will be the determining factor for success in Wigan Athletic, who escaped relegation sport in the future, returning to the principles with a fine, late-season run, are second best of the early 20th century, when practice was value, with West Bromwich Albion third. limited and pure ‘talent’ won the medals. Just under half of fans felt they received He argues that training, data and practice good value for money in the 2011-12 season skills will lessen the gap between the good and as a result are seriously thinking about and the bad and that finding that point of whether or not to renew their season ticket difference by systems and processes will for the next campaign. become increasingly difficult. But it does seem clubs are listening Smith believes that we have become a to their concerns, with more than half of ‘fortunocracy’ rather than a meritocracy and Barclays Premier League teams (12 of the he draws fascinating insight from, among 20) freezing or lowering their season ticket followed by Newcastle United striker others, a Battle of Britain fighter pilot, prices this year in an attempt to retain fans. Demba Ba and Tottenham Hotspur the Azande tribe of South Sudan, a DNA Two-thirds of supporters (67 per cent) midfielder . molecular biologist and Colin Montgomerie. also say that a wage for top flight The report’s compilation was overseen His argument is compelling and may footballers would be a positive move. by Dr Steve Kelly from the University of perhaps give some solace to those who find Arsenal captain Huddersfield, an expert in sports and club themselves saying on a Saturday afternoon, topped the ‘Best Value Player’ poll, finance and structures. ‘we was robbed.’

13 KICKING OFF 3,600 The distance in km cycled by fanatical Portugal supporter Jorge Franco to watch his country in action during Euro 2012.

seven-up for it’s peter league clubs The npower Football League have agreed the great to return to seven substitutes per club Former Plymouth Argyle manager Peter per game from the Shilton joined and Sir start of next season, on the Wembley pitch the number already ahead of England’s recent friendly with used in the Barclays Belgium to be presented with a special cap. Premier League. The trio were honoured by UEFA as players who had reached the milestone of playing SAD PASSING 100 times for their country. OF DENNIS In addition, the widows of former England The LMA were captains and Billy Wright were saddened to hear the present to accept the honour on behalf of their news of the death of late husbands. Caps will be awarded to all Dennis Signy OBE in those who have reached the landmark across early June, aged 85. on the the European continent. Shilton, boss at He was best known for Wembley turf with FA Chairman David Bernstein Home Park between 1992 and 1995, won a his work as a chairman record 125 caps for his country between 1970 of the Football Writers’ and 1990. Association. Food, glorious food (& drink) It wasn’t just on the field that a treat was served up at this year’s 000 000 000 FA Cup with Budweiser Final. , , ,

Delaware North Companies 140

(UK), who are Wembley’s long- 17 60 20 term catering partner since the stadium re-opened, worked tirelessly to ensure the 89,103 who watched Chelsea edge out Liverpool 2-1 were well fed and watered. Their efforts threw up a feast of mind-blowing stats… Pints of beer Hot dogs, Chefs Club Wembley drunk on the burgers & employed across members served day, along with portions of fish the stadium’s at 32 different more than 40,000 & chips 98 different food & beverage bottles consumed kitchens outlets

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