THE MAGAZINE OF THE LEAGUE ISSUE 12 £7.50 MANAGERS ASSOCIATION CHRIS POWELL BRIAN LITTLE JOE MERCER LEE CLARK PAUL SIMPSON HOPE POWELL & JUERGEN KLINSMANN ON CHRIS WOODS He is always looking for solutions, no matter what the problem” ALSO INSIDE... CREATING A CULTURE, ON & OFF THE PITCH WORLD CUP PLANNING: Brian McDermott WITH AN OVAL BALL lifts the lid on Reading’s REBECCA ADLINGTon’s climb back into the COACH IS ON THE LINE Barclays Premier League SPONSORED BY WE’VE CREATED AN OIL SO STRONG WE HAD TO ENGINEER THE TESTS TO PROVE IT. ENGINEERED WITH Today’s engines work harder, run hotter and operate under higher pressures, to demand maximum performance in these conditions you need a strong oil. That’s why we engineered Castrol EDGE, with new Fluid Strength Technology™. Proven in testing to minimise metal to metal contact, maximising engine performance and always ready to adapt wherever your drive takes you. Find out more at castroledge.com 72854 Castrol EDGE_FST Ad A4.indd 1 26/07/2011 09:23 RICHARD BEVAN, LMA CEO CONTINUING TO BUILD THE LMA’S INFLUENCE As we reflect on another enthralling in 112 territories worldwide, reaching football campaign, there have been many approximately 650,000,000 households! positives. Indeed, it was a remarkable Over the past 12 months, we have seen season and an amazing journey both on excellent examples of good governance and off the pitch across all leagues. As avid and stewardship of football clubs with supporters and lovers of the game, we all Sir Alex Ferguson reaching 25 years in felt the surges of adrenaline and high levels charge of Manchester United and David of emotion that managers go through. Moyes reaching 10 years in charge of We celebrated 20 years of the Premier Everton. That continuity provides the League, a fantastic competition, the biggest opportunity to develop long-term strategies continuous annual global sporting event in clubs and sets an excellent example to in the world in which more than 1,000 others in football. Other examples in the goals were scored this season. In what is governance of football include the npower arguably the best and most exciting league Championship clubs’ vote in favour in the world, more than 13.4 million fans of adopting UEFA Financial Fair Play attended matches with average stadium principles to help ensure that clubs live occupancy in excess of 92 per cent for the within their means. third season in a row. Across nine months The LMA are also delighted to of the year, 380 matches are viewed announce that following continued positive consultation with Professional Games Match Officials Ltd and other stakeholders that next season referees will be invited to clubs to participate in training sessions to assist with their professional of football manager remains high, with development and training. The LMA have more than half of all league clubs changing a strong position in football and our aim is manager during the 2011-2012 season. to continue to take the Association forward Average tenure in 2011-12 again increased Next season to build its influence and profile, and to to 1.7 years from 1.58 years, another positive tackle the challenges that professional sign of better governance in football clubs. referees will be football presents. The adoption of UEFA’s Financial Fairplay invited to clubs A main talking point at the end of every measures in the Barclays Premier League and season is the level of managerial movement now the npower Football League, together to participate in for that campaign. Statistics produced by with mandatory coaching qualifications Dr Sue Bridgewater of Warwick Business and better recruitment choices, may also be training sessions School show that 33 managers were bearing fruit. to assist with dismissed and 16 resigned (nine of those Although these stats show some managers having resigned to move to other promise, there is still much work to be done their professional clubs), resulting in a total of 49 managerial and the LMA will continue to highlight the development changes across the leagues during the 2011- importance of continuity to the medium 12 season. and long-term success of football clubs. and training” There are promising signs of a downward In a summer that will be enlivened by trend in dismissals with 33 being the lowest sport, the LMA also look forward to the since 2008-09; in the last five years that imminent opening of St George’s Park, number has only been lower in the 2007-08 which augurs well for a new and exciting season. However, the overall levels of changes era in English football. THE LMA IS THE MANAgers’ voice - represenTING AND PROMOTING VIEWS OF CURRENT AND FORMER PROFESSIONAL FOOTBALL MANAGERS SPONSORED BY 3 SUMMER 2012 CONTENTS KICKING OFF 19 CREATING A CULTURE Honing a team ethos, plus Dario Gradi’s influence at youth- orientated Crewe Alexandra. 22 LEADERS: CHRIS POWELL 38 : The former England man says COVER STORY strong leadership is key to BRIAN McDERMOTT Charlton Athletic’s renaissance. After steadily climbing through the coaching ranks at local club Reading, the loyal Royal is now looking forward to his shot at the Barclays Premier League big time, having masterminded a charge to the npower Championship title... 26 HISTORY AND HERITAGE Overlooking one of world's most prestigious sporting locations - The Old Course Hotel. INSIDER/OUTSIDER BUSINESS SECTION THE MANAGER MEANS BUSINESS 46 BREAKING NEW GROUND Navigating periods of change can be a tricky time for any business, but strong leadership, the right approach and getting colleagues on your side can yield impressive results. 50 BUSINESS PROFILE Leadership expert Steve Radcliffe reveals how to get the best out of 28 32 your staff. 53 ON THE ROAD… INSIDER OUTSIDER IN MANCHESTER Hope springs eternal for the England and Team GB The 2015 Rugby World Cup in England bids to Where to stay, eat and visit when women’s manager, who knows the value of long-term capitalise on the sporting interest generated by business takes you to the north- planning and sticking by her footballing philosophy. this summer’s Olympics. west’s biggest city. 5 environmental Delivering tomorrow’s energy needs today You could massively reduce your energy bills and earn your business thousands of pounds each year by installing the following: LED Lighting Up to 90% savings against standard lighting, 75% carbon reduction, 1 year payback Solar PV Generates electricity, great ROI for 25 years Biomass Boilers Carbon neutral heating and hot water, earn a guaranteed income under the Renewable Heat Incentive MAP Environmental is the UK’s leading supplier of renewable energy products. Contact us today to nd out how you can make your business a more pro table and sustainable one. PV PV-T LED MAP Environmental, Gallants Business Centre, Lower Road, East Farleigh, Maidstone, Kent, ME15 0JS environmental Tel 01622 722280 Web www.mapenvironmental.co.uk Offers and savings subject to terms and conditions. Pictures for illustrational purposes only. SUMMER 2012 CONTENTS HALL OF FAME C62OAch’s vieW: 70 CHRIS WOODS JOE MERCER At the helm during arguably the most successful period in Manchester City’s history, former Blues captain Tony Book explains how the legendary boss was able to secure a Former England keeper Chris championship title that was to Woods discusses his working prove so elusive to so many of relationships with the inspirational his successors. figures of Juergen Klinsmann and David Moyes. BACK OFFICE THE LMA PEOPLE SECTION 56 TECHNICAL AREA LMA chairman and former title- winning manager Howard Wilkinson argues that keeping players fresh when the intensity of the game is at an all-time high is vital for teams intent on Barclays Premier League championship success. 58 INNOVATION IN SPORT Keeping abreast of the latest developments in equipment, 73 76 techniques, training and preparation can give you a vital edge, says Mark LEADERS: PauL SIMPSON LMA ANNUAL AwardS, SPONSORED BY BARCLAYS Garaway, a former coach with the The former midfielder on swapping a managerial The big winners at our 2012 Awards Dinner, plus an England and Ireland cricket teams. role in this country for coaching in Portugal. exclusive with our Special Merit Award recipient. 66 HEALTH AND WELLBEING Insomnia is a serious problem among football managers at all levels and 80 82 can adversely affect performance on a day-to-day basis. Read Dr Dorian Dugmore’s comprehensive guide on how to tackle it. LEADERS: BRIAN LITTLE POST MATCH INTERVIEW: BILL FURNISS From Barclays Premier League to Blue Square Bet Coach of double Olympic swimming champion North, the life of Brian has been anything but dull. Rebecca Adlington comes under the spotlight. 7 Welcome to the Old Course Hotel, St Andrews. LAUNCH YOUR The ultimate destination for today’s top athletes. SEASON LIKE With a coveted location on the world’s most famous golf course, access to premier training A CHAMPION facilities and a team of personal trainers, we offer Scotland’s finest sport experience. Rates: from £195.00 per room per night For Reservations Please call +44 (0) 1334 474371 or emai [email protected] EDITOR PLANNING AHEAD The popular Brian McDermott raised the other big award-winners, Chris Powell As always for this issue of the Manager, a laugh at the LMA Awards night when and Lee Clark. we’ve set out to deliver a series of thought- he went on stage to receive his npower Football stops for no-one and already provoking articles that highlight the key Football League Championship Manager the fixtures are out and the planning for ingredients of leadership, insight and of the Year accolade.