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Keynote Address by Bob Mcknight Wednesday, May 13, 8:30 Pm “Je Suis Charlie” Presented By: Bob Mcknight / Co-Founder, Quiksilver

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Keynote Address by Bob Mcknight Wednesday, May 13, 8:30 Pm “Je Suis Charlie” Presented By: Bob Mcknight / Co-Founder, Quiksilver WELCOME TO SURF SUMMIT FROM SIMA WELCOME TO SURF SUMMIT FROM SIMA On behalf of the Surf Industry Manufacturers Association (SIMA) Board of Directors, welcome to Surf Summit 18 presented by SIMA and BRA! People who have never been to a Surf Summit often ask me about things like the waves, the pool, the bars, etc., thinking it’s just a party in Mexico. People who have been to a Surf Summit also ask me about the waves, the pool and the bars—this is the surf industry, after all—but they also ask me about the speakers, the themes, and whom will be attending, because Surf Summit veterans understand that the mix of fun and function makes our Cabo event the industry tradition that it has become. This year, we at SIMA again strive to find a strong mix of endemic experts as well as speakers from outside the world of action sports. Bob McKnight from Quiksilver will deliver a much-anticipated keynote address nearly 10 years after his oft- quoted “Growing The Pond” keynote address. We’ll be chatting with Dana White, the outspoken president of the UFC on how surfing can be a better run, more visible, and ultimately successful professional sport; Mike Yapp from Google and YouTube is making a repeat appearance at Surf Summit, this time to talk about the role of mobile technology in the digital dialogue; retail guru and industry veteran Shaheen Sadeghi will give his thoughts on how cultural shifts are affecting consumer and retail changes; and punk rock legend Mike Ness from Social Distortion will join us to talk about his life in music, surfing and what the industry can learn from keeping a punk band going for 30 years. As always, we sincerely appreciate you being here and contributing your time and energy for the greater good of your companies and our industry as a whole. We also appreciate the outstanding support of Surf Summit 18 partner and premier sponsor, Surf Expo. A huge thank you as well to sponsors Moss Adams; Ritholz Levy Sanders Chidekel & Fields; NRI Distribution and Imperial Capital for their continuing support of this event. Please join SIMA and BRA in sincerely thanking these partners and be sure to let them know how much we appreciate their support during the Summit. It’s an honor to serve as your SIMA President, and I value your feedback on this event, so please stop me or pull me aside when you see me with your thoughts. SIMA and BRA are proud to offer this annual gathering to our members, and we hope your experience in Cabo this year sends you back to your brand or shop better prepared to reach your goals than ever before. Sincerely yours, Doug Palladini President, SIMA VP/GM Vans North America WELCOME TO SURF SUMMIT FROM BRA WELCOME TO SURF SUMMIT FROM BRA On behalf of the Board Retailers Association and all of the retailers in attendance, welcome to Surf Summit 18! We are thrilled to be partnering once again with SIMA to co-host a one-of-a-kind event of this caliber. This week, we invite you leave behind the daily grind focus on our industry in beautiful Los Cabos, Mexico, an environment like no other! This year’s agenda includes four days and three nights packed full of educational topics with a direct focus on the retailer—while making sure to include time for a little fun, too. From a breathtaking location to an incredible line-up of events, BRA and SIMA have worked hard to make this Surf Summit another exciting and meaningful event. After you arrive and check in with us at the beautiful Barceló Grand Faro Los Cabos hotel, we invite all retailers to our exclusive “meet and greet” reception presented by our special BRA sponsor Surf Expo. It’s the perfect way to kick-off the event and meet all the shop owners in attendance. You’ll find that your days have been schedule to include an ideal mix of networking, education and of course relaxation and surfing. The mornings are free for you to enjoy, while the afternoons are full of motivating presentations and networking events. With a large manufacturer and retailer presence and a strong representation of the industry’s top leaders, Surf Summit 18 is aimed at further strengthening the unity, future, and leadership of our industry. We guarantee you’ll leave Surf Summit with new ideas and fresh inspiration gained from a keynote speaker or a candid conversation with your colleagues. After all, that’s what this event is all about! The topics, schedules, and speakers we’ve selected highlight the industry-relevant successes, challenges, and opportunities the surf industry faces today, and the outcome has the potential to change our marketplace. We’d like to personally thank Premier Sponsor Surf Expo, who does double duty by sponsoring both SIMA and BRA for this partner event. We’d also like to thank Ritholz Levy Sanders Chidekel & Fields as this year’s Workbook Sponsor, Moss Adams as the Welcome Wagon Sponsor, NRI Distribution for sponsoring the Dawn Patrol and Imperial Capital for sponsoring the Cocktail Reception on the final night. Your support enables us to put together this amazing event for our industry, and we always enjoy spending time with you here in Mexico. Most importantly, we’d like to thank SIMA for the continued partnership for Surf Summit and beyond. Never has there been a better event in a more beautiful place where leading retailers and manufacturers can collaborate and communicate. Thank you for being a part of it. Todd Canipe Chairman Vertical Urge THANK YOU TO THE SURF SUMMIT 18 SPONSORS PREMIER SPONSOR: WELCOME WAGON SPONSOR: COCKTAIL SPONSOR: WORKBOOK SPONSOR: DAWN PATROL SPONSOR: GIFT BAG DONATIONS THANK YOU TO THE FOLLOWING COMPANIES FOR DONATING ITEMS TO THE SURF SUMMIT 18 GIFT BAGS HOTEL & TRAVEL INFORMATION HOTEL & TRAVEL INFORMATION Barceló Grand Faro Los Cabos Bvld. Paseo San José Lote 09 Zona Hotelera | San Jose del Cabo BCS | CP 23400 | México Phone + 52 (624) 142-9292 Fax + 52 (624) 142-9299 www.barcelo.com Wireless Internet High-speed wireless internet is available for the special Surf Summit discounted rate of $10 + tax per day (you may connect two devices per internet code) for attendees staying at the Barceló Grand Faro Los Cabos. Wireless internet is available throughout the resort property. To access internet, open your internet browser and follow the instructions. Charges will be applied to the credit card you provided at check in. Should you have problems connecting to the internet, please contact the front desk. Surfboards in Hotel Rooms Surfboards are welcome to be brought into hotel rooms at the Barceló Grand Faro Los Cabos, however, the resort has asked that attendees refrain from waxing their boards inside the hotel rooms. Guests will be responsible for any damages caused in their room. A Couple Things to Keep in Mind While Traveling to Mexico While millions of U.S. citizens safely visit Mexico each year, we ask that you take precautions while visiting Cabo. As many of you have seen in the news, there has been an increase in violence in the border towns of Mexico. While these incidents are hundreds of miles away from Cabo, we suggest that you take the following precautions to ensure a safe and enjoyable Surf Summit 18: • Use common-sense while traveling in the city by visiting only legitimate business and tourist areas during daylight hours. • U.S. citizens should make every attempt to travel on main roads during daylight hours. • Take toll (“cuota”) roads whenever possible, as they are generally more secure. • Do not display expensive looking jewelry, large amounts of money, or other valuable items. • Make sure your cell phone works in Mexico. United States Consulate, Cabo San Lucas Blvd. Marina local c-4 Plaza Nautica Col. Centro Phone: +52 (624) 143-3566 SURF SUMMIT 18 AGENDA DAY 1 WEDNESDAY, MAY 13, 2015 1:00 - 5:30 PM CONFERENCE REGISTRATION WELCOME WAGON & WELCOME WAGON SPONSORED BY: Location: Hotel Lobby Bar 4:30 - 5:30 PM RETAILER WELCOME RECEPTION RETAILER & VIP Location: Las Jicamas Restaurant WELCOME RECEPTIONS SPONSORED BY: 5:30 - 6:30 PM VIP WELCOME RECEPTION Location: Las Jicamas Restaurant 6:30 - 7:30 PM COCKTAIL RECEPTION Location: Embarcadero Ballroom Foyer 7:30 - 9:00 PM DINNER & KEYNOTE ADDRESS Presented by: Bob McKnight / Co-founder, Quiksilver Location: Embarcadero Ballroom 9:00 PM - MIDNIGHT OPENING NIGHT PARTY Featuring DJ Tina T Location: Hotel Lobby Bar SURF SUMMIT 18 AGENDA DAY 2 THURSDAY, MAY 14, 2015 6:00 - 7:00 AM DAWN PATROL BREAKFAST DAWN PATROL Location: Hotel Lobby SPONSORED BY: 7:00 – 11:00 AM BREAKFAST (AT YOUR LEISURE) Location: Las Olas Restaurant 8:00 – 11:30 AM TransWorld BUSINESS SURFari Location: Hotel Lobby for shuttle pick up to the Cabo Surf Hotel Join the crew from TransWorld BUSINESS for the annual TransWorld BUSINESS SURFari. Don’t be fooled, the SURFari is much more SURF than Business. It’s a fun, grassroots, surfing experience for those who enjoy the surf, sun, socializing, and some morning caffeine! Cruise over in our SURFari vans to the best novice surf spot in Cabo and enjoy an unforgettable surf experience. 11:00 AM – 12:30 PM LUNCH (AT YOUR LEISURE) Location: La Olas Restaurant & La Isla Snack Bar 12:45 – 3:00 PM SEMINARS 1 & 2 Location: Embarcadero Ballroom *IMPORTANT! BALLROOM DOORS OPEN AT 12:45 PM AND SEMINARS BEGIN PROMPTLY AT 1:00 PM.* SEMINAR 1: What Surfing Can Learn from MMA A Conversation with Dana White / President, UFC Moderated by: Doug Palladini / VP/GM North America, Vans SEMINAR 2: Think Mobiley: The Role of Mobile Technology in the Digital Dialogue Presented by: Mike Yapp / Director, The Zoo, Google | YouTube’s Creative Development Group 3:00 – 3:15 PM BREAK
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