Scholarly Commons @ UNLV Boyd Law Scholarly Works Faculty Scholarship 2019 Choice of Law and the Right of Publicity: Rethinking the Domicile Rule Mary LaFrance University of Nevada, Las Vegas -- William S. Boyd School of Law Follow this and additional works at: https://scholars.law.unlv.edu/facpub Part of the Conflict of Laws Commons, Entertainment, Arts, and Sports Law Commons, and the Intellectual Property Law Commons Recommended Citation LaFrance, Mary, "Choice of Law and the Right of Publicity: Rethinking the Domicile Rule" (2019). Scholarly Works. 1182. https://scholars.law.unlv.edu/facpub/1182 This Article is brought to you by the Scholarly Commons @ UNLV Boyd Law, an institutional repository administered by the Wiener-Rogers Law Library at the William S. Boyd School of Law. For more information, please contact
[email protected]. CHOICE OF LAW AND THE RIGHT OF PUBLICITY: RETHINKING THE DOMICILE RULE* MARY LAFRANCE* INTRODUCTION .................................................. 1 I. RIGHT OF PUBLICITY STATUTES ADDRESSING CHOICE OF LAW ......... 3 II. THE LAW OF THE DOMICILE AND ALTERNATIVES ................. 6 A. California ........................... ......... 7 B. Massachusetts ................................. 13 C. New York.................................... 16 D. Ignoring Choice ofLaw ............................. 18 III. CRITIQUES OF THE DOMICILE RULE........................... 20 A. Difficulties in DeterminingDomicile ................ 21 B. Multiple Plaintifs .............................. 24 C. Consistency with Analogous Doctrines ... ............... 25 D. Conflict with State's Authority to Regulate Business......... 29 CONCLUSION..........................................................30 INTRODUCTION The Queen of Soul, Aretha Franklin, died in her home state of Michigan in August of 2018. She left no will. Among the assets in her estate may be her right of publicity-that is, the exclusive right to exploit her name and likeness for commercial gain.