It’s time for Travel Trade Guide

visitwiltshire.co.uk VISITWILTSHIRE Discover TIMELESS WILTSHIRE Ready to start same sense of wonder for yourself Travel trade visitors can expect a by following the Great West Way®. particularly warm reception from planning your Around a quarter of this touring accommodation providers across next group visit? route between London and Wiltshire. Indeed, has runs through the breathtaking been welcoming visitors since There’s so much space to enjoy. landscape of Wiltshire. Along 1227. As you discover attractions After an unprecedented year of ancient paths once used by druids, such as Salisbury Cathedral and lockdown, social distancing and new pilgrims and drovers. Through lush Magna Carta and Old Sarum you’ll rules to get our heads around, we river valleys. Over rolling chalk uncover layer upon layer of history. are all searching for space to relax hills. Amid ancient woodland. Past Take time, too, to explore charming and are probably keen to avoid the picturesque towns and villages. market towns such as Bradford crowds. In Wiltshire, you’ll find rolling on Avon and Corsham. Stroll Things will look a little different open countryside and expansive through the picturesque villages to normal when businesses open views. With over 8,000 footpaths again after the 2021 lockdown. around the county there’s always “We’re Good To Go” is the official somewhere to stretch your legs off UK mark to signal that a business the beaten track! Get the most out has implemented Government of our spacious landscapes by going and industry COVID-19 guidelines for a walk, exploring by bike or trying and has a process in place to out horse riding. You can even hire maintain cleanliness and aid social a classic car to enjoy a scenic drive distancing. Many tourist attractions, in style. shops, places to stay, activities and Nowhere else in England has such places to eat and drink in Wiltshire a concentration of iconic sites as have been awarded Wiltshire. For thousands of years, the mark. Look out travellers have been in awe of their for the Good to Go grandeur and magic. Now you can logo when planning explore them and experience that your visit.

> Salisbury Cathedral 2 visitwiltshire.co.uk/groups TRAVEL TRADE GUIDE

Contents of Lacock and Castle Combe. Browse Highlights 4-7 our independent shops. Treat yourself in Special Interest Tours 8-11 our cafés, and restaurants. Discover Great West Way® 12-13 our breathtaking countryside, perfect for outdoor pursuits. Wiltshire on the Great West Way® 14-15

Whether you are a tour operator or a Inspirational Itineraries 16-19 group travel organiser, an FIT professional Local Guides, Tour Operators and Transport 20 or a specialist in small or large groups, Wiltshire is the perfect destination for A Starring Role 21 your next day trip, short break or longer Outstanding Attractions 22-29 excursion. Just 90 minutes from London, 10 Top Reasons to Visit Wiltshire 30 an hour from the south coast, and two hours from the Midlands or Wales, it’s Celebrate the Seasons in Wiltshire 31 easily accessible too. Events and Festivals 32 Wiltshire is timeless wonders, timeless Timeless Towns and Villages 34-38 places, timeless pleasures and timeless nature. Morning mist swirling round Refreshment Stops 40-41 prehistoric stone circles. Historic houses Fun-packed Activities 42 nestling in ‘Capability’ Brown parkland. Museums bursting with exhibits of national Places to Stay 43-47 importance. Delicious local produce. Helping You Sell Wiltshire 48-49 Areas of Outstanding Natural Beauty. Attraction Map References 50 Make this the year you discover them General Information 50 all for yourself. Map of Wiltshire 51 There’s always time for Wiltshire.

Get Social Wiltshire at Share your Wiltshire stories your fingertips using #timeforwiltshire For further information on the enormous range of group-friendly things to see and do around the county @VisitWiltshire go to visitwiltshire.co.uk/groups For our inspirational series of Wiltshire films see VisitWiltshireLtd visitwiltshire.co.uk/videos To receive all the latest information on special offers, @visitwiltshire competitions and more, sign up for our newsletter today at visitwiltshire.co.uk/groups Front cover photo: Stonehenge Visitor Centre VisitWiltshire (©Great West Way)

[email protected] 3 VISITWILTSHIRE Highlights WILTSHIRE TOP PICKS AND IDEAS

MAKE TIME FOR WILTSHIRE Wiltshire is a magical place with a strong connection with the past making it the perfect place to enjoy the present. Explore world famous heritage sites, charming rural market towns, independent shops, fabulous food and drink, historic hotels, stately homes and glorious gardens. Wiltshire is timeless wonders, timeless pleasure, timeless nature and timeless places. Welcome to Wiltshire. If you’re looking for new tours, talks and walks plus overnight packages, Wiltshire provides a great base for your group to explore.

IFORD MANOR GARDENS For garden enthusiasts, Iford Manor Gardens is a must visit attraction this year, with the introduction of their new audio tours for visitors. Having recently featured in the new Secret Garden production with Colin Firth and Julie Walters, visitors can follow in their footsteps by taking a stroll through the 2.5acre Grade 1 listed garden created by Edwardian architect Harold Peto. Be sure to leave time to indulge in a traditional afternoon tea in the new café (opening spring 2021). Pre booking is essential for groups.

4 visitwiltshire.co.uk/groups TRAVEL TRADE GUIDE

THOMAS HARDY EXHIBITION Museums 28 May - 30 October 2022. Find out more at www.wessexmuseums.org.uk/ thomas-hardy-exhibition , Dorchester, Poole, Salisbury

MARLBOROUGH COLLEGE SUMMER SCHOOL With over 500 fabulous courses to choose from, Marlborough College Summer School provides a unique multi-generational learning experience suitable for FIT, U3A, WI and special interest groups. From 11 July – 7 August 2021 and 10 July - 6 August 2022, the eclectic range of subjects encompass the creative arts, history and culture, landscape and architecture, body and mind, science and computing, life skills, country pursuits and sport. New courses for 2021 include, Abstract Painting; Mosaic Magic; The Motor Car: A Closer Look at its History through Five Manufacturers; Basic Bike Maintenance; Inside the Mind of a Murderer; Discovering Marlborough’s History and De-Stress with Yoga, Mindfulness and Meditation. Request a brochure online at summerschool.co.uk

WHATLEY MANOR & SPA Whatley Manor Hotel & Spa are offering new garden tours with the head gardener plus afternoon tea. In addition, visitors can book new Michelin chef culinary demonstrations where chefs prepare small plates of expertly crafted food in front of you. Or how about booking a new Wellness Retreat Package which includes a morning of yoga and well-being followed by lunch and an afternoon of meditative garden walks?

[email protected] 5 Highlights WILTSHIRE TOP PICKS AND IDEAS

TINGA Tinga is a new independently owned Mexican bar and restaurant in Salisbury city centre. This is an immersive dining experience which transports you to the heart of Mexico City with décor including beautiful wall art, luscious hand crafted foliage and palm tree pillars. High quality, authentic, traditional and locally sourced food and drink are all freshly made and crafted taking you on a journey to Central America. Group menus and a variety of seating arrangements can be accommodated. Contact [email protected]

STONEHENGE Marvel at this 4,500 year old extraordinary prehistoric monument rising from its ancient landscape. Explore the world class exhibition centre, plus café and shop. The shuttle bus transport is available from the coach park and visitor centre. For a truly memorable experience, arrange a pre-booked out-of-hours visit for your group or clients. Enormously popular, they are only available with an advance booking – email [email protected] for details.

6 visitwiltshire.co.uk/groups THE HALL Escape the hustle and bustle by stepping into the hidden gardens at The Hall, Bradford on Avon. Sit amongst the towering Redwood trees for a moment of tranquility, take a casual stroll, or bring a blanket and picnic to enjoy on the manicured lawns overlooked by the historic Jacobean Hall. Discover more about The Hall and the Moulton family. Gardens only open on selected dates – find out more at: https://moultontrust.org

MALMESBURY Discover the history of Malmesbury with the new interactive Explore Malmesbury website which allows visitors to follow trails and self-guided tours around the town centre to discover the rich and fabulous history of Malmesbury at the places where it happened.

STEAM - Museum of the A one-hour highlights tour of the Museum is available to pre-booked groups. This will focus on the highlights of the STEAM collection. Learn about the history of Works and discover more about the men and women who built, operated and travelled on the Great Western Railway, ‘drive’ the train simulator and operate the signals in the interactive GWR signal box! Tours are available for a minimum of 15 and maximum of 25 people, although for larger groups multiple tours can be arranged. Contact: [email protected]

[email protected] 7 VISITWILTSHIRE Special Interest TOURS

1. BOWOOD Private Walled Garden Tours - Book an exclusive tour of Lord and Lady Lansdowne’s Private Walled Gardens. A truly special experience as our guides tailor each tour to suit the season and the flowers in bloom, from the trailing wisteria to a wall of climbing roses. Includes admission to the House & Gardens, tea/coffee on arrival and a 90-minute tour of the Walled Gardens. Capability Brown Parkland Tour - Bowood Park is unique, the evolution of its creation is a story in itself. The garden guides will transport you back 250 years to explain Brown’s extraordinary achievement. The park is considered to be one of ‘Capability’ Brown’s finest creations. With a mix of wooded plantations and sweeping lawns leading down to a mile long winding lake, the Bowood landscape has an exceptionally interesting history. Includes admissions to the House & Gardens following your tour, tea/coffee on arrival and a 90-minute tour. Woodland Gardens - The Woodland Gardens are an oasis of bluebells, azaleas, magnolias and rhododendrons. They open from mid April to early June and are located 2 miles from Bowood House, between Derry Hill and Sandy Lane. This separate attraction is highly recommended in combination with a visit to the House & Gardens.

Images © Anna Stowe

8 visitwiltshire.co.uk/groups TRAVEL TRADE GUIDE

2. CHOLDERTON RARE BREEDS FARM Wine Tour Packages - Situated on the rolling chalk plains of Wiltshire, sharing the same bedrock as nearby Stonehenge, Bluestone Vineyards offer individual and group visitors guided vineyard walks and wine tastings. Enjoy a 45-minute expert led guided tour of the vineyard. Learn how great grapes are grown and wonderful wine is made. This is followed by wine tasting in the vineyard setting, where visitors can try for themselves the Bluestone Classic Cuvee alongside a selection of locally produced nibbles. For wine connoisseurs an extended wine tasting session can take place incorporating a wider range of selected quality English and Alpaca Walking Tours - local wines. Why not finish with For something a bit quirky, there is always an option to add an an indulgent afternoon tea or local Alpaca walking tour to your vineyard experience. food platter? Tours can be tailored to suit the needs of your group.

3. IFORD MANOR Guided Iford Manor Gardens Tour – Available in several languages, uncover the fascinating details of Iford in a tour led by one of the owners, William or Marianne Cartwright-Hignett, or Head Gardener Troy Scott Smith, tailored specifically for your groups’ interests. Duration: 60 minutes. Tours are available for a maximum of 25 people per tour guide. Available during private visits only. Exclusive Walled Garden Tour - Discover the family’s own 1.5-acre private gardens which are not usually open to the public. Characterised by topiary and sculpture created by owner Elizabeth Cartwright- Hignett, including her celebrated shell-house. The garden is whimsical and entertaining, offering a contrast to the formality of the main gardens. Duration: 45 minutes. Available during private visits only. Complete your private afternoon visit of the garden with a glass of champagne served in the garden on the Conservatory Terrace where your group can enjoy magnificent views.

[email protected] 9 VISITWILTSHIRE

4. REME MUSEUM Guided Highlights Tour - A one and half hour guided tour of the Museum, focusing on the stories behind the REME Collections. Learn about how REME saved Volkswagen at the end of WWII, and why the Museum has the brass boots from Mussolini’s statue. Tours are available for a minimum of 10 and maximum of 20 people, although for larger groups multiple tours can be arranged. Pre-booking essential. Behind the Scenes Tour - Discover more of the Museum’s unique collections which are not usually open to the public. A fascinating show and tell from Or visit the Reserve Historic Vehicle collections (5 minute drive from the archives team displaying main Museum) to view 80+ British and foreign military vehicles. and talking about the Museum’s Duration 1hr. Pre-booking essential. hidden archived treasures. Consider stopping for lunch at the Crown’s Café where a variety of Duration: 50 minutes. Pre- hot and cold drinks and light lunches are available. Pre-booking for booking essential. groups is advised.

5. THE MERCHANT’S HOUSE Guided Tour – A 45 min to 1 hour expert led tour of the House and Garden. Take time to explore the rooms and exhibitions on display while learning about the history of the house and life in the 17th Century. Educational groups will enjoy the Mervyn the Mouse hunt and quiz throughout the house - suitable for all ages. Bookings for larger groups with multiple tours can be arranged. Pre-booking essential.

10 visitwiltshire.co.uk/groups TRAVEL TRADE GUIDE

6. SALISBURY CATHEDRAL Tower Tour Climb – Take the challenge to climb 332 steps in easy stages to the base of the spire on a tour full of fascinating facts and topped off by unsurpassed views. Approximately 120 minutes, maximum of 12 spaces. Restrictions apply. Library Tour with Cream Tea - Visit our historic 15th century library with an expert guide and view books selected to illustrate the importance and variety of this unique collection. 45 minutes plus cream tea, maximum of 12 spaces. Access restricted. Medieval Graffiti Tour - Learn about how we are recording and interpreting ancient graffiti, then enjoy an optional photo opportunity from the West window balcony. 90 minutes, maximum of 10 spaces. Option to remain on ground level available. Informal Concerts - Sing a 30-minute a cappella performance at the Spire Crossing in the heart of the Cathedral or in the Trinity Chapel before or after your guided tour. Stonemasonry Works Yard Tour - See the heritage skills used to conserve this building, the drawing office where conservation is planned and the hand-carving skills practiced here since the 13th century. Maximum of 12 spaces - access restricted.

[email protected] 11 VISITWILTSHIRE Great West Way ®

We invite you to explore the Stay in one place for a while, or Visitors can enjoy Newbury’s Great West Way. An exciting new move on every day – if you add in canalside pubs and restaurants. touring route combining the all the tempting trails and off-the- Discover Reading’s Museum and world-renowned with the yet-to-be- beaten-track detours there are Abbey Quarter. Trawl Hungerford’s discovered. At one end is London 500 miles or more to explore. antique shops and fairs then sample with its royal sights and rich cultural seasonal produce at Cobbs Farm heritage; at the other, elegant Bath Along the Great West Way are Shop & Kitchen. Take a pleasure and vibrant Bristol. Between lie three Areas of Outstanding cruise along the Royal . lush green landscapes, characterful Natural Beauty: the Chilterns, the Admire sumptuous Georgian gowns at villages, and relaxing riverside towns. Cotswolds and the North Wessex the Fashion Museum. Or unearth amazing at There are many ways for your visitors Downs, and the UNESCO World the Roman Baths. Stand on the to experience the Great West Way. Heritage Sites of Stonehenge site of the sealing of Magna Carta They can travel by road, rail or water. and , Kew Gardens, at Runnymede. Step aboard the last On two feet or two wheels. Blenheim Palace and Bath. Concorde ever made at Aerospace Bristol. Enjoy a wine tour and tasting at Alder Ridge Vineyard. Or soak in the UK’s only natural hot springs at Thermae Bath Spa. Watch the Changing of the Guard at Windsor Castle. Sample award-winning real ale at West Berkshire Brewery. Stroll through 15,000 extraordinary trees at Westonbirt, The National Arboretum. Lose themselves in the hedge maze at Hampton Court Palace. Or tour a delightful National Trust property.

> Bath Tour The Great West Way offers an

12 visitwiltshire.co.uk/groups TRAVEL TRADE GUIDE

Great West Way Discoverer pass For an easy, hassle-free journey > Thames Rivercruise The Domestic pass is available as along the Great West Way, 1-day and 7-day options; the book a Great West Way International pass as 3-day and extraordinary variety of English Discoverer pass – with a choice 7-day options. Prices start from experiences. As visitors follow its of East, West and Global options, just £24.50 per person. twists and turns, they’ll encounter there’s one that’s right for you. the very essence of England. To You can buy online at GWR.com, make the most of all that the Great What’s included: from VisitBritainShop.com or from West Way has to offer, visitors will your local station. If you are travelling Unlimited Off-Peak train travel want to stay for a while and immerse from overseas, international passes from London Paddington along the themselves in local life. The Abbey (similar to a BritRail pass) can be route to Bristol Temple Meads via Hotel is a boutique hotel in the heart purchased online at ACPRail.com Reading, with options to branch of Bath and we also have quirky or via your travel agent. glamping sites, pretty country B&Bs, off towards Oxford, and Salisbury cool city hotels… even stately homes via Westbury (or London Waterloo So book a Great West Way Discoverer and castles. to Salisbury with South Western pass today and make the most of your Railway). It also includes unlimited Great West Way adventure. For further For international and domestic bus travel on selected services details see GreatWestWay.co.uk visitors alike, the Great West Way along the route. or go to GWR.com is easy to join and easy to follow. It passes by both Heathrow and Bristol airports. It’s accessible for they’ve always dreamed of seeing, For suggested itineraries visitors travelling from the Channel and secret spots that even some and bookable product go to ports and those already based in locals have yet to discover. GreatWestWay.co.uk/traveltrade London. It will take them to places

[email protected] 13 VISITWILTSHIRE WILTSHIRE on the Great West Way ®

> Bowood House

Around a quarter of the Great Malmesbury, England’s oldest West Way runs through Wiltshire. borough. Or stroll through the Past white horse carvings that have handsome former staging post of watched over the Vale of Pewsey for Marlborough. Swindon is renowned generations. Across rolling hillsides for its entertainment and leisure in the . opportunities; for its Along routes that brought druids to unique industrial architecture. Stonehenge, drovers to market, Much of the Great West Way’s pilgrims to Salisbury Cathedral. appeal lies in its extraordinary Many of Wiltshire’s timeless towns variety. The Stonehenge and and villages are within easy reach Avebury World Heritage Site may > Avebury of the Great West Way. As well as well feature on your itinerary. But being fascinating places to visit in allow time to discover Wiltshire’s at Lydiard Park; see a show at their own right, they make excellent lesser known attractions too: relax Wyvern Theatre & Arts Centre. stopping off points for lunch along aboard a narrowboat on the Within easy reach of the Great West your journey. Marvel at Bradford Kennet & Avon ; ‘drive’ a Way is the medieval city of Salisbury on Avon’s 14th century tithe train simulator at STEAM - Museum which has so much to offer. Take a barn. Visit the ‘discovery’ town of the Great Western Railway; tower tour at Salisbury Cathedral of Calne. Seek out the wealth of shop till you drop at McArthurGlen and wander around the beautiful historic buildings in Chippenham. Designer Outlet Swindon; stroll Cathedral Close. Follow in the footsteps of Poldark in around ‘Capability’ Brown parkland Corsham. Discover the rich heritage at Bowood House and Gardens; Afternoon tea is an English of Georgian houses in Devizes. take up a new hobby on a course institution, and where better to Wander around the National Trust at Marlborough College Summer sample a sumptuous spread than village of Lacock. Explore hilltop School; tour the Palladian House The Red Lion and Legacy Rose

14 visitwiltshire.co.uk/groups TRAVEL TRADE GUIDE

> Canal side dining

> Corsham

& Crown hotels in Salisbury, Rail connections are excellent, The Old Bell Hotel in Malmesbury, linking Wiltshire with London’s or The Bridge Tea Rooms in Paddington and Waterloo stations Bradford on Avon. An authentic at one end, Bristol and Bath at the English experience is equally other. Within 90 minutes, or less, hard to beat. So allow time for your of leaving the capital your visitors visitors to settle down at one of can be here, enjoying authentic Wiltshire’s many traditional inns. English experiences and creating lasting memories. If their Great West Way adventure includes an overnight stay, they’ll Discover an essential strand find B&B, self-catering, farm stay, of England’s story at > Cherhill Downs glamping and hotel options aplenty. GreatWestWay.co.uk

[email protected] 15 VISITWILTSHIRE INSPIRATIONAL Itineraries • Hampton Court Palace • Windsor • Malmesbury 4 A ROYAL JOURNEY • Berkeley Castle ALONG THE • Bristol Great West Way ® > St George’s Chapel, Windsor Castle

Following a road commissioned Or Castle Hotel Windsor MGallery Day 3: Malmesbury and by King Charles I, nowhere is by Sofitel – having begun life Berkeley Castle as quintessentially English or in 1528 as The Mermaid, in the Explore Malmesbury, England’s thoroughly royal as the Great 1700s it was awarded the first of oldest borough, including the West Way. Here’s how to enjoy its eight Royal Warrants. 12th century Abbey where you a royal journey along the route: Day 2: Windsor will find the tomb of Athelstan, Day 1: Hampton Court Palace first king of all England. Then Start the day with a Tours2Order move on to Berkeley Castle – Home to King Henry VIII and all walking tour, before visiting given to the family in 1153 by six of his wives, Hampton Court Windsor Castle, the oldest and Henry II, it has received royal Palace was a royal residence largest inhabited castle in the world. guests ever since and is open until 1737. Visit the sumptuous spent most of her to visitors from April to October. Baroque apartments, then stroll time there and it is Queen Elizabeth Overnight: through 60 acres of beautiful II’s favourite weekend home. There are plenty of hotels to choose from in riverside gardens. From here, St George’s Chapel within the Bristol – see visitbristol.co.uk/ head to Runnymede to visit grounds of the Castle was the accommodation/hotels the Magna Carta Memorial and setting for the wedding of the Kennedy Memorial. Then take Duke and Duchess of Sussex. Day 4: Bristol a 2½ hour French Brothers Tour the State Apartments and Visit Brunel’s SS Great Britain, boat trip along the Royal River Chapel, then drive to Malmesbury launched by Prince Albert in Thames, admiring Windsor for an overnight stay. 1843 and visited by Queen Castle from on board. Overnight: Stay in Malmesbury at Victoria when it was docked in Overnight: Stay in Windsor at either The Old Bell Hotel – family- London in 1845. Then enjoy a either Sir Christopher Wren owned, it is reputed to be England’s drink at Prince Street Social, Hotel – located right on the River oldest. Or Whatley Manor Hotel a welcoming modern-style Thames, within walking distance & Spa – a beautiful English manor restaurant and bar, before of all Windsor’s attractions. house in a picture perfect setting. heading home.

> French Brothers Cruise

> The Long Walk, Windsor > Hampton Court Palace

16 visitwiltshire.co.uk/groups TRAVEL TRADE GUIDE

• STEAM Museum 2 EXPECT THE • McArthurGlen Designer Outlet • Swindon & Railway UNEXPECTED • Lydiard Park • Studley Grange Garden & Leisure Park • REME Museum • Wyvern Theatre Swindon > Studley Grange

Day 1 Overnight: Stay in Swindon area goats, meerkats and more in AM: Spend the morning at such as Cricklade House Hotel. the outdoor Animal Paddock. STEAM – Museum of the Great Then pick up a souvenir at the Western Railway, housed in Day 2 craft village. Time permitting, the Grade II listed buildings of AM: First stop today is historic take a detour to REME Museum Brunel’s former railway works. Lydiard Park. Stroll around the in Lyneham to discover the Lunch: Various options at 18th century walled garden and history of the Royal Electrical McArthurGlen Designer Outlet. formal parkland, then tour elegant and Mechanical Engineers. staterooms in the magnificent PM: Avid shoppers can hunt Evening: With a varied Palladian house. for bargains at McArthurGlen programme including concerts, Designer Outlet, on the same site Lunch: Swindon area. comedy, drama and dance, a performance at Swindon’s as STEAM, where over 100 stores PM: Be transported to the tropics Wyvern Theatre & Arts Centre sell a range of designer and high as you take a magical walk makes a great way to round off street labels at discounts of up to through hundreds of the world’s your visit. 60%. While train buffs can continue most beautiful butterflies at the steam theme at Swindon & Studley Grange Garden Overnight: Swindon area. Cricklade Railway, nearby. and Leisure Park. Meet otters,

• Salisbury Cathedral • The Salisbury Museum 1+ Salisbury • The Rifles Berkshire & Wiltshire Museum AGELESS BEAUTY, • St Thomas’s Church CAPTIVATING • Old Sarum • Fisherton Mill HISTORY Find out more www.visitsalisbury.co.uk > Market Place

Day 1 AM: Begin your day with a visit Lunch: Salisbury Area Evening: Choose from a wide range of entertainment options at to Salisbury Cathedral. PM: Discover another of the Close Highlights include Britain’s tallest Salisbury Arts Centre, Salisbury attractions, visit St Thomas’s Church Playhouse and City Hall Salisbury. spire and the finest original 1215 to see the UK’s largest surviving Magna Carta. Doom Painting, or explore the Iron Overnight: If you have time, extend your visit with an overnight Pre-book a tower tour for wide- Age hillfort of Old Sarum. Within stay (eg The Stones Hotel or ranging views across the city. the city centre you will also find a After elevenses at one of several 1920’s inspired Caboose B&B) range of unique, independent shops, to take in Boscombe Down cafés in the Close, visit any of the including Fisherton Mill with its Aviation Collection, River Bourne other attractions there to uncover gallery, café and artist studios. On Community Farm, Salisbury layer upon layer of history: Tuesdays and Saturdays (except the Racecourse or Cholderton The Salisbury Museum, with its third Tuesday in October) you can Rare Breeds Farm and world-class archaeology collections. experience the hustle and bustle of Bluestone Vineyards. The Rifles Berkshire & Wiltshire the popular Charter Market, and if you Guided tours are available from Museum, part military museum, visit towards the end of the year, several companies, including part historic house and part Salisbury’s enchanting Christmas Salisbury, Stonehenge and riverside garden. Fayre will be in full swing. Sarum Tours.

[email protected] 17 VISITWILTSHIRE

WILTSHIRE’S 2

Timeless • Stonehenge • The Salisbury Museum • White Horses • Avebury • Silbury Hill • West Kennet Long Barrow • Wiltshire Museum Wonders > Silbury Hill

Day 1 collections of finds from Stonehenge, village. While you are here, be AM: Along with Avebury and as well as the Monkton Deverill sure to visit the Alexander Keiller Gold Torc and the grave of the other associated monuments, Museum and Avebury Manor & Amesbury Archer – to discover more iconic Stonehenge forms part of Garden. Other unique sites in the of the World Heritage Site’s story. Wiltshire’s World Heritage Site and area include mysterious Silbury is a great place to begin your day. Overnight: Salisbury or Hill, the largest man-made mound Be sure to take in Stonehenge Amesbury areas (eg Holiday Inn in Europe, and West Kennet Long visitor centre for outstanding Salisbury-Stonehenge). Barrow, one of Britain’s largest Stone Age burial sites. exhibitions setting the monument Day 2 in its historic context. Or pre-book Lunch: Calne or Devizes areas. a tour with one of our local guides AM: Keep an eye out for Wiltshire’s PM: Spend the afternoon at (see page 20). famous White Horses, carved into the rolling chalk hillsides, as Wiltshire Museum in Devizes, Lunch: Amesbury or Salisbury you travel north. At the heart of a where you’ll find outstanding areas (eg The Stonehenge prehistoric complex in the North galleries spanning , Inn & Carvery). Wessex Downs, today’s first stop is , Iron Age, Roman, PM: Head to The Salisbury at Avebury. Explore the stone circle Saxon and Medieval times, Museum – home to one itself, the largest in the world, then including Gold from the Time of Europe’s most extensive take a stroll around the charming of Stonehenge.

BREATHTAKING 3+

Homes & • Abbey House Gardens • Bowood • Iford Manor Gardens • Stourhead • Longleat • Larmer Tree • Wilton House Gardens > Stourhead

Day 1 Day 2 Day 3 AM: Your day begins in medieval AM: On to delightful Iford Manor AM: Cross Cranborne Chase to visit Malmesbury, at the 5-acre Gardens, where romantic grounds the extraordinary Victorian gardens Abbey House Gardens. evoke an Edwardian version of Tuscany. at Larmer Tree, recognised as a Lunch: Malmesbury area. Lunch/Afternoon Tea: Garden of National Importance. Bradford on Avon area Lunch/Afternoon Tea: Wilton PM: On to the magnificent (eg The Bridge Tea Rooms). or Salisbury areas (eg Legacy pastoral landscape at Bowood Rose & Crown Hotel). House and Gardens, created PM: Choose between the famous by master landscaper 18th century gardens at Stourhead, PM: Explore the 22 acres of ‘Capability’ Brown. with their lake and classical temples. parkland and gardens at Wilton Or Longleat, where the impressive House, also believed to be Overnight: Calne or Melksham Elizabethan house is surrounded by influenced by ‘Capability’ Brown. areas (eg Bowood Hotel 900 acres of stunning ‘Capability’ & Spa). For those with more time, Chavenage Brown landscape. House and Westonbirt, the National Overnight: Warminster or Salisbury Arboretum are just across the areas (eg Stonehenge Campsite and county border in the Cotswolds. Glamping Pods or Red Lion Hotel).

18 visitwiltshire.co.uk/groups TRAVEL TRADE GUIDE

WILTSHIRE • Mompesson House • Wilton House • Fonthill Lake 3+ • Old Wardour Castle • Stourhead • Lacock • Corsham Picture • Castle Combe • Chavenage House Perfect > Pride & Prejudice, Wilton House

Day 1 breathtaking gardens at Stourhead, stunning National Trust village which film buffs will recognise as of Lacock, where scenes from AM: Your day starts with a visit The White Princess, Downton Abbey, to two locations from Sense & another setting from Pride & Prejudice. Sensibility: Mompesson House Lunch: Enjoy lunch here, then travel Cranford and some of the Harry in Salisbury, and magnificent Wilton north, passing the Westbury White Potter films were shot. House which also featured in The Horse on your way. Lunch: Lacock or Corsham. Crown, The Young Victoria and Pride PM: Spend some time either PM: While away the afternoon in & Prejudice. exploring Bradford on Avon while Corsham, where the High Street Lunch: Wilton or Tisbury areas. there make some time to visit in represented 18th century Truro in the PM: Travel on to Old Wardour The Hall (open afternoons April - first series of Poldark. Then, if you Castle, as seen in Robin Hood September) or if you prefer take a are able to stay an extra night, travel Prince of Thieves, pausing briefly relaxing wander by the Kennet & via the quintessentially English village to view Fonthill Lake where scenes Avon Canal. of Castle Combe – as seen in from Chocolat were filmed. Overnight: Chippenham area Dr Thorne, War Horse, The Wolf Man, Stardust and Dr Dolittle – to Overnight: Warminster Area. (eg Best Western Plus Angel Hotel). end your tour just across the county Day 2 Day 3 border at Chavenage House, which AM: Begin with a visit to the AM: This morning’s destination is the starred as Trenwith in Poldark.

MAGNIFICENT • Trowbridge • Trowbridge Museum • Bradford on Avon • Corsham 3 • Malmesbury • STEAM Museum Industrial • Kennet & Avon Canal • Crofton Beam Engines • Wilton Windmill • The Merchant’s House Heritage > Wilton Windmill

Day 1 weavers’ cottages cling to the Day 3 hillside above. AM: Your tour begins in AM: Take to the Kennet & Avon Wiltshire’s county town of Overnight: Bradford on Avon or Canal for a relaxing narrowboat Trowbridge, where 1,000 years Melksham areas. trip, or stroll along the towpath of the woollen cloth industry Day 2 beside the impressive flight of left a rich architectural legacy. locks at Caen Hill. Trowbridge Museum has a AM: Owing its former prosperity to the wool trade, honey-coloured Corsham Lunch: Devizes or Marlborough nationally important collection makes a great stopping off point on areas. relating to West Country wool. your journey to Malmesbury, where PM: Head to Crofton Beam Lunch: Trowbridge or you can uncover the history of fine Engines near Marlborough to Bradford on Avon areas. lace making at the Athelstan Museum. discover magnificent 200-year- Lunch: Malmesbury or Swindon. old working steam engines. PM: In its textile production On Sundays and Bank Holiday heyday, Bradford on Avon PM: On arrival in Swindon, step Mondays you can also visit Wilton was home to more than back in time at STEAM – Museum Windmill nearby. Time permitting, 30 cloth factories. Today the of the Great Western Railway. a visit to The Merchant’s House impressive walls of Abbey Mill Overnight: Swindon or in Marlborough makes a fascinating still flank the river, while former Devizes areas. addition to your itinerary.

[email protected] 19 VISITWILTSHIRE Local Guides TOUR OPERATORS AND TRANSPORT

GUIDES ONLY ROMAN BATH PRIVATE HIRE SALISBURY, STONEHENGE 01225 484346 & SARUM TOURS AMESBURY HERITAGE [email protected] 01722 421777 TOURS & HISTORY TALKS www.romanbathprivatehire.co.uk [email protected] 07793 366429 www.salisburystonehengetours.co.uk [email protected] SALISBURY’S CHEQUERED HISTORY GUIDES SALISBURY CITY GUIDES 01722 320928 TRANSPORT ONLY 07873 212941 [email protected] [email protected] FOR GROUPS www.salisburyhistorytours.co.uk (eg car, taxi, minibus, coach, train) www.salisburycityguides.co.uk STONEHENGE & AVEBURY EXECUTIVE CONNECTION TOURS 2 ORDER WITH OLDBURY TOURS 01722 333333 07827 715353 07947 488665 [email protected] [email protected] [email protected] www.executiveconnection.co.uk www.tours2order.com www.oldburytours.co.uk VALUE CARS GROUP STONEHENGE & SALISBURY 01722 505050 DRIVER GUIDE WITH GUIDED TOURS [email protected] CAR TRANSPORT 0845 519 8248 www.salisbury-valuecars.co.uk [email protected] GUIDED WALKS IN WILTSHIRE www.StonehengeTravel.co.uk SALISBURY REDS 07502 294715 01202 338420 [email protected] THE STONEHENGE TOUR [email protected] www.guidedwalksinwiltshire.co.uk 01202 338420 www.salisburyreds.co.uk [email protected] LIBERTY CAR TOURS www.thestonehengetour.info SOUTH WEST MINIBUSES 07989 387660 0117 965 0000 [email protected] [email protected] www.libertycartours.co.uk CAR HIRE www.southwestminibuses.com PRACTICAL CAR & GREAT WESTERN RAILWAY DRIVER GUIDE WITH MOTORHOME RENTAL 0345 700 0125 GROUP TRANSPORT 01249 750500 Please use online contact form (large car, minibus, coach) [email protected] on our website: www.gwr.com www.practical.co.uk BRITAIN’S BEST SOUTH WESTERN RAILWAY HERITAGE TOURS VINTAGE CLASSICS 0345 6000 650 01985 840049 01225 703377 Please use online contact [email protected] [email protected] form on our website: www.bbhtours.co.uk www.vintage-classics.co.uk www.southwesternrailway.com LION TOURS 07769 668668 GROUND HANDLERS WALKING HOLIDAYS [email protected] www.liontours.co.uk NORMAN ALLEN GROUP FOOTPATH HOLIDAYS TRAVEL LTD 01985 840049 MAD MAX MINIBUS TOURS 01432 277666 [email protected] 07990 505970 [email protected] www.footpath-holidays.com [email protected] www.group-travel.com www.madmaxtours.co.uk

20 visitwiltshire.co.uk/groups TRAVEL TRADE GUIDE

> Poldark, Corsham > War Horse, Castle Combe

Corsham High Street doubles up as Truro in the first series of the BBC’s most recent production of Poldark A Starring starring Aidan Turner. The Ross’s family for Poldark was also filmed at Chavenage House, over the border in Gloucestershire. Iford Manor Gardens - Iford’s romantic, award-winning ROLE gardens featured in the latest film adaptation of The Secret Garden (2020) starring Colin Firth and Julie Want to know where your favourite shows, movies Walters. It has also featured in The Razor’s Edge, the and period dramas where filmed? Bridgerton, Wolf BBC’s Robin of Sherwood and ITV’s Element of Doubt. Hall, Doctor Who, Downton Abbey, Poldark, Pride and Prejudice, The Crown, Harry Potter, War Horse, The village of Lacock, with its cottages and inns dating Stardust, Lark Rise to Candelford, Chocolat, The Secret back to the 15th century has featured as the backdrop Garden, The Other Boleyn Girl, Dr Dolittle, Sense and to many a period drama, including the last series Sensibility, Robin Hood - Prince of Thieves, Tess of the and film version of Downton Abbey and to the BBC D’Urbervilles, The Young Victoria, and more were all production of Cranford. The village is much admired filmed here in Wiltshire! A few are listed here – to find by film makers; the National Trust village and Abbey out more go to visitwiltshire.co.uk/film has played host to a variety of classic films and costume dramas including Pride and Prejudice, Harry Potter, Bradford on Avon’s Tithe Barn and surrounding The Other Boleyn Girl and BBC’s Wolf Hall - the areas were used in the filming of BBC’s Wolf Hall and Abbey exteriors representing Wolf Hall, the Seymour for Robin Hood of Sherwood. The town was also used family seat. in the filming of 2009 film Creation and more recently for the filming of The White Princess and the film Most recently Wilton House has featured in the first version of Downton Abbey in 2019, as well as Netflix series of Bridgerton (2020), Tomb Raider (2018) and series Cursed. The Crown (2017).

[email protected] 21 VISITWILTSHIRE

> Bowood House & Gardens

Outstanding Attractions

Whether you’re here for a day, Park and Bluestone Vineyards. a weekend or longer, no visit Take a walk on the wild side at to Wiltshire would be complete Studley Grange Garden and without experiencing our timeless Leisure Park. Hunt for bargains at wonders. Visit Salisbury Cathedral, McArthurGlen Designer Outlet home to the tallest spire in Britain Swindon. Learn about army history it also houses the finest of four at REME Museum. Discover original 1215 Magna Carta Wiltshire’s industrial heritage at manuscripts. Shrouded in mystery STEAM – Museum of the Great with a magnetism that has drawn Western Railway. See outstanding people to them for thousands of archaeology at The Salisbury years, Stonehenge and Avebury Museum and Wiltshire Museum. are equally breathtaking – two > REME Museum Or watch conservation in action monolithic stone circles within one at The Merchant’s House outstanding World Heritage Site. in Marlborough. Old Sarum, which evolved from Other unmissable attractions include a Neolithic community into the You’ll also find a range of fascinating stately homes and gardens such original site of Salisbury. Impressive museums specialising in everything as Bowood, Wilton House, Iford Old Wardour Castle. from textiles, aircraft and motor Manor Gardens, Lydiard Park vehicles to the history of brushware. and Stourhead. Longleat, with You can combine super-friendly its Elizabethan house, safari park animals with wine appreciation at For further ideas and inspiration go and more. Cholderton Rare Breeds Farm to: visitwiltshire.co.uk/groups

> STEAM Museum > Stonehenge > Cholderton Rare Breeds Farm Park

22 visitwiltshire.co.uk/groups TRAVEL TRADE GUIDE

[email protected] 23 VISITWILTSHIRE

Prepare to be Amazed... Welcome to the home of Britain’s tallest spire and best preserved original Magna Carta. Call to plan your visit today. 01722512190 [email protected] www.salisburycathedral.org.uk

24 visitwiltshire.co.uk/groups TRAVEL TRADE GUIDE

‘By Skill and By Fighting’ The motto of the Royal Electrical and Mechanical Engineers

The award winning museum has 8 modern, interactive galleries. Displays include armoured vehicles, medals, uniforms and weapons. There is a large free car park and the excellent crowns café for refreshments. Located just outside MOD Lyneham, Wiltshire Opening times: Tues-Sun 10am-4:30pm

With events throughout the year please visit the website for further details www.rememuseum.org.uk [email protected] 01249894869

[email protected] 25 VISITWILTSHIRE Caboose

Caboose is an independently and the Stonehenge bus tour starting as this, they have an exceptional owned premium Bed & Breakfast location, Caboose is perfectly placed range of high-quality alcoholic and 1920s inspired bar, located for a getaway trip to explore Wiltshire. and non-alcoholic drinks available just a 2 minute walk from The Parlour bar is attractively including their very charmingly staged Salisbury Train Station. designed with photographs of Signature Cocktails. There is a walled Salisbury in years gone by adorning courtyard off of the Parlour, perfect Caboose boasts 8 en-suite boutique the walls, vintage props and for midsummer evening drinks. bedrooms which are beautifully gold leaf embellishment as far Caboose can be hired for group trips finished to a high standard including; as the eye can see. The Parlour and events. bespoke Hypnos beds dressed with serves decadent and delectable For more information or to book, elite quality linen, rainfall showers Afternoon Tea at the weekend with visit www.caboosesalisbury.com and locally produced luxury toiletries. a Champagne option available Situated a short stroll from Salisbury for those wanting to celebrate or Visit @caboosesalisbury Cathedral, Salisbury Market Square simply treat themselves. As well on social media.

Groups at A modern Group Friendly Hotel Longleat with 103 bedrooms, the perfect choice for an extraordinary tour. Welcoming you back this summer

The nearest hotel to Stonehenge beside the A303, easy access from London, the West Country and to the picturesque county of Wiltshire. Free parking and Wi-Fi throughout. Our Solstice Bar and Grill can provide a quick refreshment stop, breakfast, lunch or dinner. Contact the team Call 0345 241 3535 01985 844328 [email protected] [email protected] hisalisbury-stonehenge.co.uk

26 visitwiltshire.co.uk/groups TRAVEL TRADE GUIDE The Bridge Tea Rooms 24a Bridge Street, Bradford on Avon, Wiltshire BA15 1BY

Double Winners of The Tea Guild’s Top UK Tea Place and the Home of West Country Afternoon Teas: Judged as ‘near perfect’ and awarded The UK’s Top Tea Place by the prestigious UK Tea Guild The Bridge Tea Rooms offers the very best in traditionally British Afternoon Teas, lunches and light meals throughout the day.

The afternoon ritual of serving tea has been developed to a fine art here. A Hansel & Gretel-style exterior leads onto the cosiest of dining rooms, filled with homely trinkets, hefty wooden beams, the soft chink of fine bone china, the finest leaf teas, and friendly staff in Victorian costumes serving home-made cakes, pastries and sandwiches. Housed in a former blacksmith’s cottage dating from 1502, the Bridge Tea Rooms positively oozes atmosphere, and the classical music playing gently in the background sets a tranquil tone.

Afternoon teas are served from 12pm till 5pm every day of the week and the tea rooms can accommodate a maximum of 40 guests. Make a reservation email at [email protected] or calling 01225 865537

www.thebridgetearooms.co.uk

[email protected] 27 VISITWILTSHIRE

Hardy’s Wessex The largest collection of Thomas Hardy memorabilia ever displayed at one time. Four museums, four different exhibitions.

28 May – 30 October 2022

Take a fresh look at the life and literature of the Victorian novelist and poet, Thomas Hardy, in the stunning Wessex landscapes that shaped his view of the world. Hardy’s first watercolour landscape His story will be retold in exciting new ways by our museum collections, from period costumes to personal letters, art to archaeology.

• Once-in-a-lifetime chance to see precious objects that are rarely on display • A major exhibition across four venues – Dorset Museum (Dorchester), Poole Hardy’s tombstone design for his dog Museum, The Salisbury Museum and Wiltshire Museum (Devizes). • Each exhibition explores a different Hardy theme • Discounts for groups visiting more than one museum

• Self-guided tours or tailored Photo credits ©Dorset Museum Hardy’s handwritten ‘Book of Facts’ Red dress worn by guided tours available Hardy’s sister Kate

Photo credits ©Dorset Museum/Jonathan Gooding • Discounted catering packages

For further information, suggested itineraries and bookings visit: https://www.wessexmuseums.org.uk/thomas-hardy-exhibition

28 visitwiltshire.co.uk/groups TRAVEL TRADE GUIDE Studley Grange

Situated just outside Swindon, close to the M4, STEAM Studley Grange is ideal for ‘comfort breaks’, as an Museum of the Great Western Railway enjoyable addition to your journey, or even part of your holiday. Find beautiful gifts, plants and horticultural items in our Garden Centre. Discover A First Class Day Out the natural beauty of tropical butterflies, whilst STEAM - Museum of the Great Western Railway walking amongst them, see a range of exotic Fire Fly Avenue, Swindon SN2 2EY animals and reptiles in the zoo and learn where your Tel: 01793 466646 food comes from out on the farm. Visit the craft village for an individual shopping experience and our www.steam-museum.org.uk Garden Restaurant and Butterfly Café for delicious www.facebook.com/steammuseum freshly prepared food. Studley Grange is the perfect @steam_museum day out for all the family; for more information visit www.studleygrange.co.uk SN4 9QT

OLD SARUM STONEHENGE EXPLORE A LOST CITY A place of ancient mystery

Stand in the footprint of the Search ‘Stonehenge’ to book your visit original Salisbury Cathedral

Search ‘Old Sarum’ to book your visit

[email protected] 29

6769 Old Sarum Travel Trade Ad 92mm x 63.5mm.indd 1 08/01/20216769 Stonehenge 15:04 Travel Trade Ad 92mm x 63.5mm.indd 1 08/01/2021 15:02 VISITWILTSHIRE

> Salisbury Cathedral Tower Tour

10 top reasonsTO VISIT WILTSHIRE

With so much to see and do • Wiltshire has characterful market around the county, whether towns aplenty. Bradford on Avon, you’re planning your first visit a honey-coloured gem. Calne, where to Wiltshire or your twenty first, the English technique of producing you’re sure to find new stories ham and bacon was invented. around every corner. Here are > Stonehenge Visitor Centre Corsham, whose historic high street some suggestions for making the starred as Truro in BBC’s Poldark. most of your time here: • Steeped in history and Stylish, cosmopolitan Marlborough, mystery, no visit to Wiltshire a handsome former staging post. • With award-winning attractions, would be complete without Swindon with its excellent range great food and drink, excellent taking in Stonehenge and of leisure opportunities. shopping and top-notch arts venues, Avebury: two inimitable stone Salisbury is the perfect fusion of circles; one outstanding • Creativity is at the heart of the ancient and modern. Salisbury World Heritage Site. Wiltshire experience. Here you’ll find Cathedral boasts Britain’s tallest inspirational festivals, events and spire and best preserved original entertainment, all year round. 1215 Magna Carta. Take a Tower • With miles of ancient drove roads • The Kennet & Avon Canal Tour for fabulous views. and uncrowded country lanes, almost half of Wiltshire’s breathtaking stretches across the centre of the landscape falls within an Area of county, offering a range of ways Outstanding Natural Beauty – to appreciate Wiltshire’s timeless rural England at its very best. scenery. Walk or cycle along the towpath, take to the water in a canoe, or relax on a soothing narrowboat cruise.

• Wiltshire offers a great all- round shopping experience, with designer brands and high street > Lacock Abbey names, independent outlets and shopping malls, farm shops and > Westbury White Horse markets. • Among Wiltshire’s many • Among Wiltshire’s most iconic timeless villages, the stars of • To make the most of all that views are the White Horses the show are the film-makers Wiltshire has to offer, it’s well worth carved into its chalk hillsides. favourites of Lacock and Castle staying a night or two – you’ll find Keep an eye out for them as Combe; the perfect places to a great range of group-friendly you travel around. journey back in time. accommodation to choose from.

30 visitwiltshire.co.uk/groups TRAVEL TRADE GUIDE Celebrate the Seasons IN WILTSHIRE

> Cholderton Rare Breeds Farm > Marlborough College Summer School > McArthurGlen Designer Outlet

Each season brings its own joys in the Safari Park and many of the colours include Stourhead’s vistas in Wiltshire, from the budding smaller animals in Animal Adventure. highlighted with burnished leaves; , North Wessex promise of spring through the Summer is the time for that Downs, where visitors can look out languid days of summer, the great British tradition, a picnic. for the Big Belly Oak; the parkland at crisp colour of autumn to the From a rainbow of tulips to clouds Bowood House & Gardens, and the sparkle of winter. Let’s take a of fragrant roses, or the spectacular internationally important Westonbirt, look at how visitors can enjoy abundance of high summer borders, The National Arboretum. every time of the year. your group can enjoy a relaxing and The first signs of spring are often inspirational exclusive visit to Iford Christmas in Wiltshire is a very snowdrops, shortly followed by Manor Gardens. special time, as our historic towns daffodils. The grounds of Lacock and villages receive an extra Take a visit to the nearby Bridge Abbey usually come to life with sprinkling of festive magic. Tea Rooms for delicious teas clusters of snowdrops during with homemade cake served Longleat’s winter wouldn’t be February. Top places to see daffodils by waitresses in Victorian dress – complete without the renowned include, Stourhead, Westonbirt, and perfect for a quintessential Festival of Light, which takes place all round the beautiful countryside English day out. mid November to beginning of including Marlborough Downs, January. Get hands-on at some of our Wylye Valley in between Salisbury At McArthurGlen Designer Outlet museums and join in with some and Bath and Cranborne Chase Swindon you can pick up a bargain of our fabulous festivals and and West Wiltshire Downs Area of and tuck into delicious street food events taking place during the Outstanding Natural Beauty. as you do your Christmas shopping. summer months including Devizes Bluebells are one of the later signs Plus enjoy the beautiful decorations International Street Festival and of spring to arrive and these can and magical Christmas activities too. Carnival and Malmesbury Carnival be seen in West Woods near and Festival. Witness Salisbury Cathedral’s Marlborough, Lower Moor Farm, spectacular Darkness to Light Advent Bluebell Wood near Old Wardour Marlborough College Summer Procession, as 1,300 candles light up Castle, Grovely Wood near Wilton. School (mid-July to mid-August) the Cathedral (end of Nov). Join one Also look out for snakeshead provides over 500 courses offering of Salisbury Cathedral’s atmospheric frittalaries at North Meadow an eclectic programme of creative services or book a behind the scenes near Cricklade. arts, history, science, body and tour and view their giant Christmas mind, life skills, sport and country If its baby animals you’re after, tree from above! Private tours pursuits. There is also an extensive Cholderton Rare Breeds Farm and available to pre-booked groups only. entertainment programme featuring Studley Grange all welcome visitors National Trust properties join in the lectures, film nights, evening to see their new born animals which festive celebrations too. Christmas excursions, recitals and outstanding often include chicks, bunnies, lambs warmth and cheer with beautiful and piglets. For something more Gala Performances. decorations and celebrations take exotic take a trip on the wild side Visit an Historic House & Garden in place at Avebury, Lacock and to Longleat to see baby monkeys autumn. Top destinations for autumn Stourhead.

[email protected] 31 VISITWILTSHIRE > Sky Safari, Longleat

Events AND FESTIVALS

In the lead-up to the summer, live To give you a taste of what’s to this year’s Marlborough College events and festivals across Wiltshire come we’ve a small selection of Summer School runs from are planning to reopen in line with events that are currently being 11 July-7 August, combining a the government’s roadmap. planned for this year, any changes mix of art, cultural and sporting to these will be updated on the courses for adults with inspirational As more events and festivals are website. All events will abide by the activities for children. This Summer announced they will be added Covid-19 guidelines at the time. you can get a flavour of what life was to the website. Keep up to date like in Victorian Chippenham as part with full details of events and Bowood House & Gardens – of Chippenham Museum’s Kilvert’s festivals in Wiltshire on our website: Garden Tours and Workshops World Exhibition. For any Stargazers visitwiltshire.co.uk/whats-on. Bowood are offering a range of amongst us, there is Marlborough’s different garden tours and workshops Please be sure to double check Dark Skies Festival in late October throughout the summer months. dates and times in advance, as and there will be a return of Sarum details can sometimes change. Chippenham Folk Festival is Lights at Salisbury Cathedral combining with Chester Folk Festival in November. and moving online for 2021 from There are a number of music 28-31 May, which means geography and Arts festivals and events which is no longer an issue and the festival tale place annually in Wiltshire and can achieve a global reach, bringing are hoping to return for 2021. communities together wherever they MFor Festival at Lydiard Park are in the world. 31 July, WOMAD Festival As the UK’s largest festival 22-25 July and End of the Road > Bowood House & Gardens dedicated entirely to history, the Festival at Larmer Tree Daily Mail Chalke Valley History 2-5 September. Festival is hoping to go ahead from Focusing on creative writing across 21-27 June offers a star-studded all genres and with a strong local line-up of speakers embracing content, Marlborough Literary all things historical in an idyllic Festival will be taking place from downland setting. 30 Sept-3 October, whilst Salisbury The largest multi-generational Literary Festival is one of learning experience of its kind, October’s highlights. > Marlborough Summer School

32 visitwiltshire.co.uk/groups TRAVEL TRADE GUIDE Marlborough College

SCHOOL’S IN FOR SUMMER then indulge in the eclectic evening and stay throughout. Full board entertainment. With over 500 courses Whether you wish to learn a accommodation is available within encompassing creative arts, literature, new skill or escape in a favourite the College, which is conveniently history, science, body and mind, sport pastime, Marlborough College located for Marlborough’s famous High and country pursuits there really is Summer School from 11 July to Street and the Wiltshire countryside. 7 August 2021 has it covered. something for everyone. To request a brochure phone Choose from an amazing array of Attend Summer School from Monday courses suitable for all ages, abilities to Friday as a day student or make 01672 892388 or visit and interests during the day and your experience truly immersive www.summerschool.co.uk

McArthurGlen Designer Outlet Swindon Located within the listed buildings of the old Great Western Railway Works, McArthurGlen Designer Outlet Swindon is a unique destination for those looking for an immersive shopping experience. Browse luxury, well-loved brands including Levi’s, Ted Baker, Nike, Reiss and more for up to 60% less before you relax and unwind at one of our many cafés and restaurants such as Wagamama, Pizza Express, Carluccio’s and Starbucks.

Within 50 miles of Bath and Bristol, less than an hour from London by train and on the edge of the Cotswolds, Swindon Designer Outlet is a great place to meet and spend time with friends and family. Along with fantastic savings all year round, discover seasonal events such as Black Friday, Late Night Shopping and a magical Christmas period. Keep the kids entertained too on the Hooter Express train, and in our interactive play area! There’s something for everyone at Swindon Designer Outlet…

[email protected] 33 VISITWILTSHIRE Timeless Towns The medieval city of Salisbury is a & VILLAGES must for anyone visiting Wiltshire. But the county has many more heritage, stylish independent historic towns and villages waiting shops and colourful markets, trade, particularly during the quieter, to be discovered. Surrounded by tempting pubs and restaurants, shoulder months – see below for Wiltshire’s timeless landscape, or great entertainment. The coach parking details or go to they all have something unique following work with VisitWiltshire visitwiltshire.co.uk/groups for to offer: fascinating history and to welcome groups and the travel further information.

AMESBURY Two designated coach spaces in the Central car park SP4 7JE. CALNE Coach drop off on The Strand SN11 0EH. Call 01249 814000 CHIPPENHAM to arrange parking prior to visit. Sadlers Mead Car Park SN15 3PA.

AVEBURY CRICKLADE National Trust Car Park, Avebury Drop off and pick up points close SN8 1RD. Can be limited in to High Street. No designated summer. If full, coaches can drop coach parking, but coaches can off/pick up in the High Street. park on the Causeway SN6 6DQ.

BRADFORD ON AVON CORSHAM Four coach spaces Station Call 01249 702130 to arrange Car Park BA15 1DQ. parking prior to visit. Additional coach parking Moulton Drive BA15 1UF. To book Meet and Greet service visit www.bradfordonavon.co.uk CASTLE COMBE or call 01225 864240. Main car park at the top of the hill SN14 7HU.

34 visitwiltshire.co.uk/groups TRAVEL TRADE GUIDE

MARLBOROUGH Coaches are able to drop off passengers on the High Street by the Jubilee Centre (SN8 1LW) before proceeding to park in the Coach Bays at George Lane Car Park SN8 4BX. DEVIZES Awarded Confederation of MELKSHAM Passenger Transport UK Coach King Street Car Park SN12 6HB. Friendly status. Two designated drop off points in New Park Street SN10 1DS (20 minute limit). Extra spaces at far end of Station Road Car Park SN10 1BZ. Four spaces at Wharf Car Park SN10 1EB. TROWBRIDGE Call 01380 800400 in advance to On-street parking in Canal Road arrange free coach parking. BA14 8RL. Coach drop off point in loading bay area behind Shires Shopping Centre BA14 8AT. SALISBURY Awarded Confederation of Passenger Transport UK Special Certificate for Coach Friendly City. Drop off/pick up point on St John Street SP1 2SB. Main coach parking at Millstream Coach Park SP1 3TA. Overflow at Britford VALE OF PEWSEY Park & Ride SP5 4DS. By arrangement at The Waterfront at Pewsey Wharf SN9 5NU – call 01672 564020. By arrangement LACOCK at Crofton Beam Engines Hither Way Car Park SN15 2LG. SN8 3DW – call 01672 870300. Follow signs for National Trust At Wilton Windmill SN8 3SW Car Park. for 2 to 3 coaches.

SWINDON Drop off/pick up points at the Bus Station in Newbridge Square, SN1 1EA, and Shaw Ridge Leisure Park, Whitehill Way, WARMINSTER SN5 7DW. Coach parking at the Drop off at Central Car Park, off Swindon Truck Stop, SN3 4HD. Station Road BA12 9BT. Coach Additional coach parking at The parking 1½ miles away at service County Ground, SN1 2ED on non-match days – advance station on junction of A36/A350/ booking essential. If visiting A3414 BA12 7RU. MALMESBURY McArthurGlen Designer Outlet, Station Yard Car Park SN16 9JT. coach parking is available on site, Drop off point Cross Hayes SN3 4ER – telephone 01793 WILTON SN16 9BZ. 507600 48 hours in advance. The Guild SP2 0RS.

[email protected] 35 VISITWILTSHIRE

Bradford on Avon In the perfect setting of the dramatic Avon valley in Wiltshire, Bradford on Avon is on the edge of the Cotswolds and only a few miles or a short train ride from the World Heritage City of Bath. The beautiful architecture sits in a breathtaking landscape of river, canal and countryside.

From cosy cottages to grand townhouses, handsome public buildings, a medieval barn, and ancient places of worship, you could spend the day getting lost on the meandering footpaths of Tory with picturesque views over the town; enjoy a boat trip along the or bring a picnic and take pleasure in beautiful green spaces. The town is also a haven of independent retailers and award-winning restaurants, tearooms, and cafes, many with locally sourced produce or artwork for that truly unique BoA experience. Easily accessible by coach, car, or train, Bradford on Avon is the perfect place for any group size. Services we offer: • Information and advice to help you plan your trip to Bradford on Avon • Free meet and greet service with knowledgeable Explore BoA team member • Bespoke Informative guided tours • Coach parking available in Bradford on Avon town centre • Simple and easy online booking For more information on Bradford on Avon for large or small groups, email [email protected] or call 01225 865797 (Tourism Officer)

Timbrells Yard

Bradford on Avon really is the perfect place to p ! Discover more at www.bradfordonavon.co.uk ex lore

36eBoA_ad130x187 190221.indd 1 visitwiltshire.co.uk/groups 19/02/2021 12:58 TRAVEL TRADE GUIDE TRADITIONAL. Salisbury ORIGINAL.

> High Street

> Salisbury Cathedral

Salisbury is a city of ageless the city. Other attractions within beauty and captivating history, the Cathedral Close include The where medieval magnificence Salisbury Museum and The Rifles meets contemporary culture. Berkshire & Wiltshire Museum. Nearby is the Parish Church of At its heart is Salisbury Cathedral, St Thomas, with its magnificent a beacon which has attracted Doom Painting. On the outskirts and friendly restaurants. Salisbury travellers for hundreds of years. of the city you’ll find bothOld offers an exciting annual line-up Gathered around it is an inspiring Sarum, the original site of Salisbury, of festivals and events and a first city, alive with fascinating people, and River Bourne Community rate programme of music, dance, places and experiences. Salisbury’s Farm. Boscombe Down Aviation theatre, comedy and more. story reaches back through the Collection, Salisbury Racecourse (Covid restrictions permitting) centuries and the city is proud of this and Stonehenge are on the Just 90 minutes by train from rich heritage. Yet it is no stranger to doorstep too. London Waterloo, Salisbury makes original thinking... an unbeatable destination for Salisbury Cathedral offers one Layer upon layer of day trips and short breaks alike. superlative after another, from Salisbury has been awarded the tallest spire in Britain and the fascinating history Confederation of Passenger world’s oldest working clock, to Transport UK as a Coach Friendly the finest original 1215Magna In the historic heart of the city, City. It is also an excellent base for Carta manuscript. In 2020 it you’ll find an excellent range of discovering all that Wiltshire has to celebrated the 800th anniversary unique, independent retailers as offer. For a comprehensive guide to of its foundation. Surrounding well as high stores and regular the city and surrounding areas go to this medieval masterpiece is the markets. Tempting tearooms and visitsalisbury.co.uk or download largest cathedral close in Britain, coffee shops abound, together the England Originals app which an oasis of calm amid the buzz of with cosy pubs, riverside inns features Salisbury.

[email protected] 37 VISITWILTSHIRE I

A small that has Stonehenge (2 miles) and Woodhenge (1.5 miles), all within its Parish. Historic Amesbury is an attractive town sitting on the River Avon, now known to be the oldest continuous living settlement in this country, dating back over 8500 years BC.

Amesbury has ample parking, two coach spaces, public toilets, and its own weekly market. A new History Centre will open in the summer of 2021, housing one of Britain's largest collections, it will tell an amazing story, along with much more about Amesbury's History. Amesbury has hotels, bed and breakfasts, independent shops, restaurants and inns - the town is a great stopping point for travellers and visitors to Stonehenge and south Wiltshire. The town is also one of the most convenient places to stop on the A303, being some 75 miles from London and the home of Stonehenge.

The town offers many interesting walks both in the Stonehenge Landscape and close to the River Avon. Stonehenge is of course the closest ------.-... attraction to Amesbury and the 2 mile walk across the historic landscape is both invigorating and interesting. Just to the north is Woodhenge -a neolithic site which was first recognised through aerial photographs taken in 1925, it is an equally interesting site to visit. Closer to the town is Lords Walk, which offers the combination of a unique view of the River Avon, as well as a walk along the old Lime Tree Way, which historically lead to the Abbey.

A visit to the 10th century church of St Mary and St Melor is a unique experience. Housed within is a 15th century clock that is believed to have been built for the Benedictine Abbey.

Visit Corsham Come and discover Wiltshire’s hidden treasure History, heritage, arts and crafts, great places to eat and drink and lots of independent shops – plus www.corsham.gov.uk/visit Poldark was filmed here too. With its historic buildings, glorious countryside and, Just 8 miles from Bath on the surprisingly, peacocks wandering the streets, Corsham A4, 4 miles from the is a hidden treasure. Corsham is a quintessentially M4 (J17), or 3 miles from Chippenham Station. English market town, on the edge of the Cotswolds, with a beautiful High Street lined with historic buildings, IMAGE CREDIT: MAMMOTH MEDIA MAMMOTH CREDIT: IMAGE chief among which is Corsham Court with its extensive collection of paintings. If it’s more contemporary art you’re looking for then The Pound is Corsham’s gallery and theatre. Alternatively, if retail therapy is more your thing, then the town’s independent shops will keep you busy, as will the great places for food and drink. And you’ll be walking in the footsteps of Ross Poldark – the BBC One drama was filmed here too. It’s yet another surprise in a town full of them. Corsham Town Council 01249 702130 or email: [email protected] www.corsham.gov.uk/visit

38 visitwiltshire.co.uk/groups TRAVEL TRADE GUIDE

The Merchant’s Iford Manor Gardens House The Cartwright-Hignett family at Iford Manor, near Bath, welcome Set on the wide high street of the vibrant market visitors to their internationally renowned Grade 1 listed gardens, town of Marlborough, which is bursting with history featured in the remake of “The Secret Garden” (2020). Formerly and character, is the house of Thomas Bayly, a home to garden designer Harold Peto from 1899-1933, now with prosperous silk merchant. It was rebuilt following the Head Gardener Troy Scott Smith. great fire of Marlborough in 1653. A fine timber and Open April to September Out of hour visits and tours available brick building was constructed, its interior panelled, Coaches & groups by appointment with nationally acclaimed, unique wall paintings Please e-mail us for details and a commanding oak staircase. Continuing WINNER—Little Treasure of Britain conservation makes this a special visitor attraction. 2017 Group Travel Awards 132 High Street, Marlborough, SN8 1HN

www.IfordManor.co.uk | [email protected] | +44 (0)1225 863146 01672 511491 | www.themerchantshouse.co.uk

Stonehenge Inn

The Stonehenge Inn is conveniently located within eight minutes’ drive from Stonehenge, internally it has seating for 105 internally and a further 80 externally. Boasting its own replica Stonehenge, Firepit & Shepherds Huts. We are very experienced in turning small, medium and large tour groups round quickly and efficiently, whilst providing tasty food in an environment with a strong focus on customer service. Whether you want quick fish and chips or a three course lunch we can cater for you. Telephone 01722 433186 or email [email protected]

[email protected] 39 VISITWILTSHIRE

Refreshment Stops

From the freshest of local AMESBURY AREA SALISBURY AREA produce to a wealth of • Cholderton Rare Breeds Farm Park • The Bell Tower Tea Rooms, traditional specialities handed and Bluestone Vineyards Salisbury Cathedral down the generations, you’ll • Holiday Inn Salisbury-Stonehenge, • Caboose, Salisbury find plenty to whet your appetite Amesbury • Rose & Crown Hotel, Salisbury in Wiltshire. Luckily, life moves • The Stonehenge Inn and Carvery, • The Red Lion Hotel, Salisbury at a gentle pace here, so Durrington • The Refectory, Salisbury Cathedral you’ll have time to savour the • The Stones Hotel, Salisbury gastronomic delights conjured BRADFORD ON AVON AREA • Tinga, Salisbury up by food and drink producers • The Bridge Tea Rooms, around the county. Bradford on Avon SWINDON AREA • Iford Manor Gardens • Lydiard Park, Lydiard Tregoze Start your day by tucking into a hearty Wiltshire breakfast. Then CALNE AREA • McArthurGlen Designer Outlet linger over elevenses. Treat yourself • Bowood House and Gardens, Swindon (various outlets) to afternoon tea. While away the Derry Hill • REME Museum, Lyneham hours over a long lunch or dinner. • Bowood Hotel, Spa and Golf • STEAM – Museum of the Great Resort, Derry Hill Western Railway, Swindon Listed on these pages is a selection • Studley Grange Garden and of restaurants, cafés, pubs, hotels LACOCK AREA Leisure Park, Wroughton and attractions that work closely • The Stables Tea-room, Lacock • Wyvern Theatre, Swindon with VisitWiltshire and are keen to attract travel trade business – we MALMESBURY AREA WARMINSTER AREA recommend you call in advance • The Old Bell Hotel, Malmesbury • Stourhead Restaurant to check that they are able to MARLBOROUGH AREA accommodate your group. • Avebury

40 visitwiltshire.co.uk/groups TRAVEL TRADE GUIDE

> Iford Manor

> The Shelburne Bar, Bowood Hotel > Holiday Inn Salisbury-Stonehenge > The Bridge Tea Rooms

> The Red Lion Hotel QUICK STOPS

The cafés or restaurants attached to the following attractions can be accessed without paying an entrance fee:

• Avebury • The Rifles Berkshire & • Boscombe Down Aviation Wiltshire Museum Collection • Salisbury Cathedral & Magna Carta • Bowood House & Gardens • The Salisbury Museum • Cholderton Rare Breeds • Stourhead Farm Park • St Peter’s Church Marlborough • Crofton Beam Engines • Studley Grange Garden and • Crop Circle Exhibition & Centre Leisure Park • Fisherton Mill • Swindon & Cricklade Railway • Iford Manor Gardens • Visit Hillbrush • Kennet & Avon Canal Trust, • Wilton Windmill Bradford on Avon • Army Flying Museum • Kennet & Avon Canal Trust, • Holburne Museum Devizes • Roman Baths • Lacock Abbey, Village & Fox Please note: on-site parking may be Talbot Museum limited and advance booking is required • Larmer Tree for groups. • Lydiard House & Park • McArthurGlen Designer > The Stonehenge Inn Outlet Swindon

[email protected] 41 VISITWILTSHIRE

FUN-PACKED Activities > Marlborough College Summer School

Whether your group’s ideal break Unleash your inner Sherlock Holmes is calming, comforting, refreshing, and search for clues on a treasure or bursting with high adrenalin trail. Pit your wits against the clock excitement, Wiltshire will put back in a real-life escape game. Brush what the rest of the week takes out. up your language skills. Master new With almost half its breathtaking culinary techniques. Kick up some landscape falling within an Area dust with a spin around the rally field. > Castle Combe of Outstanding Natural Beauty, Team up with an expert tour guide Wiltshire is perfect for outdoor to unearth the secrets of the past. pursuits. Walkers and cyclists are Try your hand at archery, climbing, particularly well-served with over paddle boarding and zip wiring. 8,200 paths to explore. So pull Or simply relax with a luxurious on your boots or pump up your treatment in one of our spas. tyres and head out on a voyage From 3 years old to 90 years of discovery. young, courses at Marlborough Other opportunities to make the College Summer School span most of the great outdoors include the generations. Music and dance, a canoe trip or a horseback safari, > Exploring the science and technology, body and North Wessex Downs a day’s fishing or a round of golf. mind – traditional favourites and Those with a head for heights can inspiring new subjects combine drift peacefully over Wiltshire’s every year in an exciting programme timeless landscape in a hot air that has something to offer all balloon or send their heart rate ages and interests. soaring on a tandem skydive. While intrepid explorers can reach With such an enormous range > Salisbury, Stonehenge & Sarum Tours parts of Salisbury Plain inaccessible and variety of activities to choose to many vehicles with an off-road from, if you’re tired of the everyday, For further details go to driving experience. it’s time for Wiltshire. visitwiltshire.co.uk/activities 42 visitwiltshire.co.uk/groups TRAVEL TRADE GUIDE

Discover your past, “the personal way”

Travel back over 10,000 years in time with your own personalised tour of some of Britain’s hidden gems

Unit 7 & 8 Whittle Road, Churchfields Industrial Estate, Salisbury, Wiltshire SP2 7YS Tel: 01722 333333 www.salisburystonehengetours.co.uk

WWW.CHOLDERTONRAREBREEDSFARM.COM Rose & Crown Hotel

Nestled on the banks of the River Avon sits the four-star Legacy Rose & Crown. A picturesque hotel with 34 guest bedrooms, dating back to the 13th century, and offering unrivalled views of the tranquil meadows towards Salisbury Cathedral. The bedrooms in the historic building boast period features along with modern amenities, whilst the River’s Edge restaurant offers delectable all-day dining. Group leaders and trip organisers can take advantage of bespoke packages and benefits. Legacy Rose & Crown Hotel, Harnham Road, Salisbury, SP2 8JQ | 08444 119 046 www.legacy-hotels.co.uk/hotels/ t: (01980) 629 438 rose-crown-hotel-salisbury-wiltshire e: [email protected]

[email protected] 43 VISITWILTSHIRE Places to Stay

> Legacy Rose & Crown Hotel

With so much to see and do SELF-CATERING A youth hostel can also be an around the county, why not extend Self-catering cottages can be a excellent and economical choice. your visit by adding an overnight great idea for families and friends. For details of other options see stay? In Wiltshire you’ll find plenty visitwiltshire.co.uk/accommodation of group-friendly accommodation, SOMETHING A LITTLE DIFFERENT? with something to suit every taste If you like to be at one with the WHAT NEXT? and pocket. All within easy reach great outdoors we have camping, Browse the list of group-friendly of our timeless wonders, timeless glamping, caravan and motor places to stay on these pages, then places, timeless pleasures home pitches, as well as canal contact them direct to find out more and timeless nature. boats, log cabins, canvas lodges, and make a booking. eco pods and shepherd’s huts. The accommodation providers shown in bold on the table opposite work ON A BUDGET? closely with VisitWiltshire and are keen Many of our places to stay offer to welcome travel trade business. discounted rates for groups, as well as free accommodation for your WELL-KNOWN HOTEL CHAINS coach driver and/or group leader. Holiday Inn and Marriott are well represented in Wiltshire, as are Mercure, Legacy and Best Western hotels.

BOUTIQUE & SMALLER HOTELS Independently owned, boutique-style accommodation offers a > Glamping Pod at more individual experience. > Caboose Stonehenge Campsite

> Bowood Hotel > The Stones Hotel > The Old Bell Hotel

44 visitwiltshire.co.uk/groups TRAVEL TRADE GUIDE

LOCATION WEBSITE TELEPHONE NO. OF ROOMS 1 COACH PARKING Amesbury Area Amesbury: Holiday Inn Salisbury-Stonehenge hisalisbury-stonehenge.co.uk 0345 241 3535 103 On site Cholderton: At Cholderton Rare Breeds Cholderton Youth Hostel 2 choldertonyouthhostel.co.uk 01980 629379 70 beds 2 Farm next door Bradford on Avon Area Bradford on Avon: The Swan Hotel theswanbradford.co.uk 01225 868686 14 Call for details Bradford on Avon: Widbrook Grange Hotel widbrookgrange.co.uk 01225 864750 9 On site Bradford on Avon: Woolley Grange Hotel woolleygrangehotel.co.uk 01225 864705 25 On site Calne Area Derry Hill: Bowood Hotel, Spa & Golf Resort bowood.org 01249 822228 43 On site Chippenham Area Chippenham: Angel Hotel 3 angelhotelchippenham.co.uk 01249 652615 50 On site Colerne: Lucknam Park Hotel & Spa lucknampark.co.uk 01225 742777 43 On site Cricklade Area Cricklade: Cricklade House Hotel crickladehotel.co.uk 01793 750751 45 On site Malmesbury Area Malmesbury: The Old Bell Hotel oldbellhotel.co.uk 01666 822344 34 Call for details Malmesbury: Whatley Manor Hotel & Spa whatleymanor.com 01666 822888 23 On site Melksham Area Beanacre: Beechfield House Hotel beechfieldhouse.co.uk 01225 703700 24 On site Area Royal Wootton Bassett: greenekinginns.co.uk/hotels/ The Churchill the-churchill-wootton-bassett/ 01793 849848 28 Call for details Salisbury Area Berwick St James: Stonehenge Campsite & Glamping Pods stonehengecampsite.co.uk 07786 734732 Capacity 8-20 On site Salisbury: Caboose www.caboosesalisbury.com 01722 504858 8 Call for details Salisbury: Grasmere House Hotel grasmerehotel.com 01722 338388 38 On site Salisbury: Milford Hall Hotel & Spa milfordhallhotel.com 01722 417411 45 On site Salisbury: Peartree Serviced Apartments stayatpeartree.com 01722 322055 16 Millstream Coach Park Salisbury: The Red Lion Hotel 3 the-redlion.co.uk 01722 323334 60 Millstream Coach Park Salisbury: Rose & Crown Hotel 4 legacy-hotels.co.uk 01722 328615 34 On site Salisbury: Sarum College sarum.ac.uk/group-stays 01722 424800 52 Millstream Coach Park Salisbury: The Stones Hotel thestoneshotel.co.uk 01722 782020 44 On site Salisbury: White Hart Hotel 5 mercure.com 01722 327476 68 On site Warminster Area Bishopstrow: The Bishopstrow Hotel and Spa bishopstrow.co.uk 01985 212313 32 On site

Notes relating to the table above: 1 Please note: rooms may be a mix of singles, doubles, twins, triples etc 2 Rooms are often in bunk form – please check at the time of booking 3 Best Western / Best Western Plus Hotels 4 Legacy Hotels > The Red Lion Hotel > Holiday Inn Salisbury-Stonehenge 5 Mercure Hotels

[email protected] 45 VISITWILTSHIRE

The Stones Hotel and Marco Pierre White Steakhouse Bar & Grill

The Stones Hotel is located on the outskirts of Salisbury, Wiltshire. A stone’s throw from the World Heritage Site of Stonehenge. The hotel is rated “Silver” with Green Tourism and demonstrates best practise measures by way of being green and sustainable. We can’t wait to welcome you to England’s oldest The Hotel provides the perfect setting for all events from conferences hotel to enjoy our delicious food, high design and events to weddings and team build with its tranquil surroundings yet easy access. interiors, great customer service, cocktail bar, indoor & outdoor dining options, fun ambience and exciting Our restaurant menu is exclusively curated by Marco himself and features timeless English and French classics, alongside signature programme of activities. You’ll find us right next door steaks and a comprehensive drinks selection with premium cocktails. to the stunning 12th Century Abbey in the historic, vibrant and charming Wiltshire market town of • 44 Luxurious Bedrooms • Complimentary Parking & WIFI • 5 Modern Function Rooms with capacity to host up to 300 guests Malmesbury. • The Stones Hotel is the perfect countryside retreat. The Old Bell Hotel, Malmesbury, SN16 0BW The Stones Hotel, Highpost, Salisbury SP4 6AT 01666 822344 | [email protected] [email protected] • 01722 782020 www.oldbellhotel.co.uk

The Red Lion Hotel

The Red Lion nestles in the heart twist, as seen in the design of our what we believe to be one of the of this ancient city, just a few steps bedrooms. In the warmer months finest traditional English cream from the vibrant Market Place. our stunning Mediterranean teas available anywhere. Europe’s oldest purpose-built hotel, courtyard garden is a great place to it housed the stone masons of relax with a drink. In winter, log fires Milford Street, Salisbury, the Cathedral in the 13th century. blaze, warming guests who have Wiltshire, SP1 2AN But don’t be misled – we may be come in from shopping at our twice 01722 323334 old, but we have a great modern weekly market and now sit enjoying https://the-redlion.co.uk

46 visitwiltshire.co.uk/groups TRAVEL TRADE GUIDE

LOOK OUT FOR THE WE’RE GOOD TO GO SYMBOL

“We’re Good To Go” is the official UK mark to signal that a business has implemented Government and industry COVID-19 guidelines and has a process in place to maintain cleanliness and aid social distancing.

Many tourist attractions, shops, places to stay, activities and places to eat and drink in Wiltshire have been awarded the mark.

LOOK OUT FOR THE GOOD TO GO LOGO WHEN PLANNING YOUR VISIT.

[email protected] 47 VISITWILTSHIRE

Helping you sell

Wiltshire > STEAM - Museum of the Great Western Railway

Wiltshire is a perfect year-round around Wiltshire extend a warm Benefits for Group Leaders destination for groups. As it’s only welcome to groups. So keep an eye and Coach Drivers 90 minutes or less from London – out for the following and remember The following are just some of the to confirm details when you book: and within two hours of the south added extras often available for coast, the Midlands and Wales – • Discounted rates for entry group leaders and coach drivers. it’s easily accessible too. to attractions Be sure to request details of what is on offer at the time of booking: We’d love you to choose Wiltshire • Fast track entry to attractions for your next group visit or outing, • Bespoke activities for groups • Free or discounted accommodation so our aim is to make your job as for overnight visits • Exclusive tours, available only easy as possible. Together with our to groups • Free or discounted refreshments partners we provide you with a range or meal vouchers of tools to help you sell our beautiful • Special deals on food and drink • Free or discounted entry county to your customers. • Discounted room rates for to attractions residential visits/free rooms Exclusive Offers for Groups if over a certain number • Free coach parking and/or easy Special offers are one of the ways in of guests access drop off points which attractions, accommodation • Discount vouchers to spend • Places where coach drivers can providers and other businesses during your stay rest while waiting for their group • Free fact-finding trips in advance of your group’s visit

48 visitwiltshire.co.uk/groups TRAVEL TRADE GUIDE

> Stourhead

> Cholderton Rare Breeds Farm Park > The Merchant’s House > Lacock

Commissionable Product out more and register your interest VisitWiltshire Website If you are an operator and looking to attend our next one, email us on Covering everything from coach for commissionable product please [email protected] parking and itinerary ideas to email [email protected] accommodation and attractions Itinerary Planning, or telephone Florence Wallace on suitable for groups, plus bookable Photos and Editorial 07436 588860 for advice. tours, trade contacts and more, We are always happy to provide our website is packed with useful Familiarisation Visits photos and editorial for you to use information. So if you are planning on VisitWiltshire has an ongoing in promoting your own tours, and bringing groups to Wiltshire, take a programme of educational offer an itinerary planning service to look at visitwiltshire.co.uk/groups familiarisation visits, designed to help you make the most of your visit improve your product knowledge to Wiltshire – just let us know what New Travel Trade Supplier and give you a taste of what places and/or topics are of interest Information Wiltshire has to offer. Open to coach to you and we will do the rest. We have created new supplier operators, tour operators, travel information website pages agents, group travel organisers and Newsletter specifically for the travel trade in the trade press, they usually take Our regular groups’ newsletters are conjunction with businesses and place in spring and autumn and will a great way to stay in touch and destinations. Scroll to the introduce you to a variety of tourism keep up to date with all the latest bottom of the page to view them products suitable for the travel news – visit the groups section of www.visitwiltshire.co.uk/groups trade, both groups and FIT. To find our website to sign up today.

[email protected] 49 VISITWILTSHIRE

ATTRACTION MAP REFERENCES Accessibility: Wiltshire is here for all to enjoy, All attractions featured within the Guide are members including disabled visitors and those with specific of the Wiltshire Association of Visitor Attractions. access needs. For detailed information on things to do, places to stay and ways to plan your visit to Wiltshire AREA/ATTRACTION MAP REF go to WILTSHIRE ATTRACTIONS A’Beckett’s Vineyard D3 AREA/ATTRACTION MAP REF Abbey House Gardens B2 SALISBURY ATTRACTIONS Alex Moulton Charitable Trust (The Hall) D2 Boscombe Down Aviation Collection F4 Amesbury History Centre (reopening summer 2020) E4 Fisherton Mill | Gallery | Café | Studios F4 Atwell-Wilson Motor Museum C3 Old Sarum F4 Avebury C4 The Rifles Berkshire & Wiltshire Museum F4 Bowood House & Gardens C3 River Bourne Community Farm F4 Calne Heritage Centre C3 Salisbury Cathedral & Magna Carta F4 Canal & River Trust D3 The Salisbury Museum F4 Castle Combe Circuit C2 Salisbury Racecourse F4 Chippenham Museum C2 St Thomas’s Church F4 Cholderton Rare Breeds Farm Park & Bluestone Vineyards E4 The Stonehenge Tour F4 Cotswold Water Park A3/B3 Crofton Beam Engines D4 ATTRACTIONS ON THE WILTSHIRE BORDERS Crop Circle Exhibition and Information Centre D4 Army Flying Museum E5 Iford Manor Gardens D2 Bombay Sapphire Distillery D5 Kennet and Avon Canal Trust, Bradford on Avon D2 Chavenage House B2 Kennet and Avon Canal Trust, Devizes D3 Cotswold Wildlife Park Off A4 Lacock Abbey, Village & Fox Talbot Museum C2 Fashion Museum C1 Langford Lakes, Wiltshire Wildlife Trust E3 Hawk Conservancy Trust E5 Larmer Tree F2 Holburne Museum C1 Longleat E2 Kelmscott Manor (currently closed for renovations) A4 Lower Moor Farm, Wiltshire Wildlife Trust B3 Roman Baths C1 Lydiard House & Park B4 Royal Signals Museum Off G2 McArthurGlen Designer Outlet Swindon B4 Victoria Art Gallery C1 The Merchant’s House C4 Westonbirt, The National Arboretum B2 Museum of Computing B4 Old Wardour Castle F2 REME Museum B3 Royal Wootton Bassett Town Hall Museum B3 St Peter’s Church, Marlborough C4 STEAM – Museum of the Great Western Railway B4 GENERAL INFORMATION Stonehenge E4 Printed on paper from well-managed sources. Stourhead E1 When you have finished with this guide, please recycle Studley Grange Garden and Leisure Park B4 it or pass it on. This guide has been produced by Swindon & Cricklade Railway B4 VisitWiltshire and no part of it may be reproduced in Treasure Trails Various any form without written permission. The information Trowbridge Museum (reopening August 2020) D2 contained in it can be made available in other formats on Vintage Classics C2 request. This guide is also available to download from: Visit Hillbrush F2 visitwiltshire.co.uk/download. Details of businesses Wilton House F3 included in this guide are based on information supplied Wilton Windmill, near Marlborough D5 by them at the time of going to print. Whilst every effort Wiltshire Museum D3 has been made to ensure accuracy, VisitWiltshire can Wiltshire’s White Horses Various accept no liability for any errors or omissions. Wiltshire Wildlife Trust Various © VisitWiltshire 2021.

Photo Credits: Anita Zalewska, Anna Stowe, Ash Mills, Charlie Ross, Chris , Damien Davis, Emma Kirkup, English Heritage, Exclusive Ballooning, Gill Aspel, Great West Way, Helen Maybanks, Jane Gifford, Jenny Butler, Jody Gaisford, Josh Jones, Krzysztof Dac, Luxmuralis @ Lichfield Cathedral, Mammoth Screen, Mark Cooper, Mike Welch, National Trust, Neil Muir, Neville Stanikk, Nick Baumber, Paul Chambers, Pete Dewhirst, Salisbury Journal, Simon Baker, The Electric Eye Photography, VisitBritain.

50 visitwiltshire.co.uk/groups

WHICH WAY NEXT? Be Curious. Be Responsible.

To find our more about our Official Operator Programme contact [email protected]

Begin your next adventure at GreatWestWay.co.uk/traveltrade