Labels + Packaging Sustainable Innovations Guide Europe Labelling Solutions 2020 Sustainable Labelling Solutions 1
Labelling solutions that enable sustainability
As trailblazers and innovators in the labels We are committed and packaging industry, we aim to delight our consumers on all fronts – with advanced to making every product materials, design, aesthetics, experience, sustainability and technology. And while serious strides have been made already, the future is we develop more coming fast and change is a constant. sustainable than its We always aspire to be at the forefront – to understand not only what our customers predecessor. need today, but what they don’t know that they need yet. Through our Eco-Design approach, we are committed to making every product we develop more sustainable than its predecessor. We believe working together with the industry, the ecosystem and our customers is key to delivering the sustainable and intelligent label solutions for the decades to come.
Whether it’s packaging that vanishes, easily enters the circular economy, is digitally connected, or has longevity through up-cycling, brands need to be prepared and embrace new technologies, materials, and sustainable designs as more choice becomes available.
Contents We strive to be sustainably conscious not just because the world expects us to do things 2 Sustainable Packaging Trends sustainably, but because we do. And the future 4 Labels and Packaging Legislation of labelling is now. 6 Packaging Recyclability 10 Designing for Recyclability 16 Sustainable Labelling Products Hassan Rmaile 20 Life Cycle Assessment Tool Vice President and General Manager Label and Graphic Materials EMEA Avery Dennison
LPM/EU/2020/April Sustainable Labelling Solutions 1
Labelling solutions that enable sustainability
As trailblazers and innovators in the labels We are committed and packaging industry, we aim to delight our consumers on all fronts – with advanced to making every product materials, design, aesthetics, experience, sustainability and technology. And while serious strides have been made already, the future is we develop more coming fast and change is a constant. sustainable than its We always aspire to be at the forefront – to understand not only what our customers predecessor. need today, but what they don’t know that they need yet. Through our Eco-Design approach, we are committed to making every product we develop more sustainable than its predecessor. We believe working together with the industry, the ecosystem and our customers is key to delivering the sustainable and intelligent label solutions for the decades to come.
Whether it’s packaging that vanishes, easily enters the circular economy, is digitally connected, or has longevity through up-cycling, brands need to be prepared and embrace new technologies, materials, and sustainable designs as more choice becomes available.
Contents We strive to be sustainably conscious not just because the world expects us to do things 2 Sustainable Packaging Trends sustainably, but because we do. And the future 4 Labels and Packaging Legislation of labelling is now. 6 Packaging Recyclability 10 Designing for Recyclability 16 Sustainable Labelling Products Hassan Rmaile 20 Life Cycle Assessment Tool Vice President and General Manager Label and Graphic Materials EMEA Avery Dennison
LPM/EU/2020/April 2 Sustainable Labelling Solutions 3
Sustainable Packaging Trends Sustainability Regulations
Globally, governments at the local and federal level are creating incentives for brands to cut their carbon footprint. Consumer packaged goods, with limited lifespan packaging, A growing focus on sustainability present a big opportunity to reduce waste on a global scale. The €6.2 billion Circular Economy Programme in Europe is and carbon reduction is shifting the one such program, which includes a commitment to increase packaging recycling to 75% by 2030. conversation in the labels and packaging industry. As demand for sustainable Closing the Loop According to a recent study from GlobalWebIndex1, over 60% of consumers want packaging that is easier to recycle, and packaging increases, global brands in the past nine years, are increasingly willing to pay more for eco-friendly or sustainable products. Reengineering recycling must evolve or be left on the shelf. programs, creating packaging with high recycled content, and product re-filling programs are all landing well with consumers demanding less waste and a more circular economy.
IoT (Internet of Things)
As consumers are increasingly connected to the digital world in their everyday lives, they are also steadily hungrier for products that do the same. Packaging that connects to the virtual world offers brands the opportunity to share information on provenance, ingredients, and packaging recyclability—all through the simplicity of a QR code, RFID-enabled label, or NFC tag.
Reinventing the Box
Online shopping is one of the most popular shopping methods, as it makes the global marketplace accessible for the typical consumer, and delivery is fast and cheap. A rise in branded e-commerce packaging and packaging that helps combat theft is shifting how brands deliver their goods to consumers. Some brands are getting rid of the box altogether and using a durable, reusable tote or container for product delivery.
Plastic Free
A 2019 PwC survey2 of 1,000 UK supermarket shoppers found that 52% choose goods that are packaged in materials they know can be recycled, and 48% of millennial shoppers have started swapping their regular brands based on packaging. Alternatives to plastic packaging include pack switching and plastic-free private labelling.
1. GlobalWebIndex, Report: Sustainable Packaging in 2019, accessed April 2020. 2. PwC, The Road to Circularity: Why a circular economy is becoming the new normal, published July 2019.
LPM/EU/2020/April 2 Sustainable Labelling Solutions 3
Sustainable Packaging Trends Sustainability Regulations
Globally, governments at the local and federal level are creating incentives for brands to cut their carbon footprint. Consumer packaged goods, with limited lifespan packaging, A growing focus on sustainability present a big opportunity to reduce waste on a global scale. The €6.2 billion Circular Economy Programme in Europe is and carbon reduction is shifting the one such program, which includes a commitment to increase packaging recycling to 75% by 2030. conversation in the labels and packaging industry. As demand for sustainable Closing the Loop According to a recent study from GlobalWebIndex1, over 60% of consumers want packaging that is easier to recycle, and packaging increases, global brands in the past nine years, are increasingly willing to pay more for eco-friendly or sustainable products. Reengineering recycling must evolve or be left on the shelf. programs, creating packaging with high recycled content, and product re-filling programs are all landing well with consumers demanding less waste and a more circular economy.
IoT (Internet of Things)
As consumers are increasingly connected to the digital world in their everyday lives, they are also steadily hungrier for products that do the same. Packaging that connects to the virtual world offers brands the opportunity to share information on provenance, ingredients, and packaging recyclability—all through the simplicity of a QR code, RFID-enabled label, or NFC tag.
Reinventing the Box
Online shopping is one of the most popular shopping methods, as it makes the global marketplace accessible for the typical consumer, and delivery is fast and cheap. A rise in branded e-commerce packaging and packaging that helps combat theft is shifting how brands deliver their goods to consumers. Some brands are getting rid of the box altogether and using a durable, reusable tote or container for product delivery.
Plastic Free
A 2019 PwC survey2 of 1,000 UK supermarket shoppers found that 52% choose goods that are packaged in materials they know can be recycled, and 48% of millennial shoppers have started swapping their regular brands based on packaging. Alternatives to plastic packaging include pack switching and plastic-free private labelling.
1. GlobalWebIndex, Report: Sustainable Packaging in 2019, accessed April 2020. 2. PwC, The Road to Circularity: Why a circular economy is becoming the new normal, published July 2019.
LPM/EU/2020/April 4 5
Labels and Packaging Legislation
On a global level, labels and packaging legislation is more focused than ever on sustainability. To remain on the shelf, it's important to stay up-to-date and compliant.
European Green Deal Waste Framework Directive (WFD) Single-Use Plastics (SUP) Directive Packaging and Packaging Waste The European Green Deal is the European Union’s new agenda WFD is an environmental protection measure that In May 2018, the European Commission adopted new Directive (PPWD) for sustainable growth. The aim is to reach net-zero greenhouse establishes how waste should be managed within the EU. EU-wide rules to target the 10 single-use plastic products PPWD is an EU harmonisation measure that establishes common gas emissions by 2050. It aims to reduce the environmental impact of waste and most often found on Europe’s beaches and seas. rules to enable free trade of packaging and packaged goods to encourage efficient use of resources through reuse, The directive includes significant national consumption One of the main blocks of the Green Deal is the new Circular throughout the EU. The objective is to help prevent obstacles recycling, and other forms of recovery. reduction of plastic food containers, plastic packets Economy Action Plan, which announces initiatives along the to trade and to reduce the environmental impact of packaging. and wrappers, and beverage containers. entire lifecycle of products. The plan targets product design, The directive defines essential requirements on design that circular economy processes, sustainable consumption, and It includes new product design requirements, such as packaging must meet to benefit from the free movement aims to ensure that the resources used are kept in the EU attached caps and lids for beverage containers, and creates guarantee. And it sets targets for the amount of used economy for as long as possible. a 90% collection target for plastic bottles. Producers packaging that must be recycled or otherwise recovered are required to contribute to raising awareness, cleanup, in all EU member states. collection, and waste treatment. National differences in transposition have led to different ways of implementing the PPWD. As a result, there is wide variation in packaging waste management performance in the EU-28.
LPM/EU/2020/April 4 5
Labels and Packaging Legislation
On a global level, labels and packaging legislation is more focused than ever on sustainability. To remain on the shelf, it's important to stay up-to-date and compliant.
European Green Deal Waste Framework Directive (WFD) Single-Use Plastics (SUP) Directive Packaging and Packaging Waste The European Green Deal is the European Union’s new agenda WFD is an environmental protection measure that In May 2018, the European Commission adopted new Directive (PPWD) for sustainable growth. The aim is to reach net-zero greenhouse establishes how waste should be managed within the EU. EU-wide rules to target the 10 single-use plastic products PPWD is an EU harmonisation measure that establishes common gas emissions by 2050. It aims to reduce the environmental impact of waste and most often found on Europe’s beaches and seas. rules to enable free trade of packaging and packaged goods to encourage efficient use of resources through reuse, The directive includes significant national consumption One of the main blocks of the Green Deal is the new Circular throughout the EU. The objective is to help prevent obstacles recycling, and other forms of recovery. reduction of plastic food containers, plastic packets Economy Action Plan, which announces initiatives along the to trade and to reduce the environmental impact of packaging. and wrappers, and beverage containers. entire lifecycle of products. The plan targets product design, The directive defines essential requirements on design that circular economy processes, sustainable consumption, and It includes new product design requirements, such as packaging must meet to benefit from the free movement aims to ensure that the resources used are kept in the EU attached caps and lids for beverage containers, and creates guarantee. And it sets targets for the amount of used economy for as long as possible. a 90% collection target for plastic bottles. Producers packaging that must be recycled or otherwise recovered are required to contribute to raising awareness, cleanup, in all EU member states. collection, and waste treatment. National differences in transposition have led to different ways of implementing the PPWD. As a result, there is wide variation in packaging waste management performance in the EU-28.
LPM/EU/2020/April 6 Sustainable Labelling Solutions 7
Packaging Recyclability What does it mean To be considered “recyclable”, a product has to be collected, sorted, processed, to be recyclable? and applied – none of these processes can be missing. To create sustainable packaging, we must Necessary processes to gain 'Recyclable' classification adopt label technologies that reflect a whole systems approach—from materials design to end-use—and work in harmony with the existing recycling stream. Collected Sorted Processed Applied
Ease of recycling various material types
Paper and Glass Metal Cans PET HDPE PP PS Cardboard
Organised collection
Easy to separate
The waste hierarchy The waste hierarchy is a set of priorities for the efficient use of Availability of recyclers resources that advances the circular economy. In place of the traditional waste management approach consisting of three Rs (Reduce, Reuse, Recycle), it shows a more elaborate waste Outlets for recycled materials management hierarchy – listing actions in order of priority, from least to most favourable from an environmental perspective. Food grade options for recyclates
Decoration impact on recyclability
Key: Technical challenges Some challenges Fully established Disposal Resource recovery Avoidance
Main plastics types, applications and recycling potential
1 2 3 4 5 6 6 7
PET HDPE PVC LDPE PP PS EPS OTHER Landfill Incineration Waste to Reprocess Downcycle Recycle Remanufacture Reuse Reduce Avoid energy into fuel
Bottle to bottle Bottle to bottle Limited options Downcycled Downcycled Limited options Limited options Limited options
Water & soft Milk bottles/ Cosmetic Squeeze bottles, Microwave CD cases, water Foamed Water cooler drink bottles, jugs, freezer containers, cling wrap, dishes, ice station cups, polystyrene bottles, salad domes, bags, dip tubs, commercial shrink wrap, cream tubs, plastic cutlery, hot drink flexible films, biscuit trays, shopping bags, cling wrap rubbish/trash potato chip imitation crystal cups, hamburger multi-material Downcycling Recycling Remanufacturing salad dressing ice cream bags bags, dip tubs glassware, video take-away packaging and peanut containers, cases clamshells, Packaging is recycled for lower grade Packaging is recycled Packaging is recycled back butter dressings juice bottles, foamed meat applications for alternate applications into the same applications shampoo trays, protective bottles, packaging for chemical & fragile items Example: Example: Example: detergent Food grade packaging fibers are recycled Food grade packaging fibers are Food grade packaging is remade into industrial grade fibers recycled into non-food grade fibers into food grade packaging
LPM/EU/2020/April 6 Sustainable Labelling Solutions 7
Packaging Recyclability What does it mean To be considered “recyclable”, a product has to be collected, sorted, processed, to be recyclable? and applied – none of these processes can be missing. To create sustainable packaging, we must Necessary processes to gain 'Recyclable' classification adopt label technologies that reflect a whole systems approach—from materials design to end-use—and work in harmony with the existing recycling stream. Collected Sorted Processed Applied
Ease of recycling various material types
Paper and Glass Metal Cans PET HDPE PP PS Cardboard
Organised collection
Easy to separate
The waste hierarchy The waste hierarchy is a set of priorities for the efficient use of Availability of recyclers resources that advances the circular economy. In place of the traditional waste management approach consisting of three Rs (Reduce, Reuse, Recycle), it shows a more elaborate waste Outlets for recycled materials management hierarchy – listing actions in order of priority, from least to most favourable from an environmental perspective. Food grade options for recyclates
Decoration impact on recyclability
Key: Technical challenges Some challenges Fully established Disposal Resource recovery Avoidance
Main plastics types, applications and recycling potential
1 2 3 4 5 6 6 7
PET HDPE PVC LDPE PP PS EPS OTHER Landfill Incineration Waste to Reprocess Downcycle Recycle Remanufacture Reuse Reduce Avoid energy into fuel
Bottle to bottle Bottle to bottle Limited options Downcycled Downcycled Limited options Limited options Limited options
Water & soft Milk bottles/ Cosmetic Squeeze bottles, Microwave CD cases, water Foamed Water cooler drink bottles, jugs, freezer containers, cling wrap, dishes, ice station cups, polystyrene bottles, salad domes, bags, dip tubs, commercial shrink wrap, cream tubs, plastic cutlery, hot drink flexible films, biscuit trays, shopping bags, cling wrap rubbish/trash potato chip imitation crystal cups, hamburger multi-material Downcycling Recycling Remanufacturing salad dressing ice cream bags bags, dip tubs glassware, video take-away packaging and peanut containers, cases clamshells, Packaging is recycled for lower grade Packaging is recycled Packaging is recycled back butter dressings juice bottles, foamed meat applications for alternate applications into the same applications shampoo trays, protective bottles, packaging for chemical & fragile items Example: Example: Example: detergent Food grade packaging fibers are recycled Food grade packaging fibers are Food grade packaging is remade into industrial grade fibers recycled into non-food grade fibers into food grade packaging
LPM/EU/2020/April 8 Sustainable Labelling Solutions 9
What is the difference Chemical recycling describes innovative technologies where To support our customers in finding solutions that enable plastic waste is converted into feedstock that can be used Creating a circular recycling, Avery Dennison has partnered with Romei Replastics between chemical and to create new plastic products. Because chemical recycling to convert waste material from the labelling process into mechanical recycling? methods and output varies, its environmental and economic economy with new raw materials. The process includes collecting PET liner impact are still being evaluated by the industry. from customers, reshaping into flakes and high performance Romei Replastics compounds, and recycling into new products. Mechanical recycling is a method by which waste materials Romei Replastics has 6,000 sqm of recycling facilities in are recycled into secondary raw materials without changing Scarperia e San Piero, Italy, with a production capacity of its basic structure. The material passes extensive manual 10 tons per hour. Their facility uses only renewable energy, or automated mechanical sorting processes in specialised including energy produced by 3,000 sqm of photovoltaic facilities, designed to separate the different material streams. panels. The company also collects, purifies, and reuses After the cleaning and grinding processes, the material is rainwater that is used in the extrusion process. recovered by remelting and re-granulating. Two main challenges for recycling PET liners are the quality In terms of use, chemical recycling is a complementary of the material delivered and local legislation. To be reshaped, solution to mechanical recycling, where the latter proves to scraps must be clean, homogeneous, and properly palletized be inefficient in case of difficult to recycle plastics, i.e. not before transportation. The presence of contaminants or other properly sorted, multilayered, or heavily contaminated waste. polymers makes them not recyclable through mechanical recycling. In terms of legislation, PET liner scrap collected from label producers is considered industrial waste and can be legally recycled. The same scrap collected from end- users is considered a waste material and must be handled in compliance with waste regulation, which limits recycling Recycling methods capacity and transportability.
If three quality requirements are respected - no contaminants, no mixing with other plastics, and proper packaging - PET PET Liner is collected Liners material becomes a reusable resource. by customer
Collected Sorted Processed Applied
Mechanical recycling The four steps are part of the recycling process. Depending New products It is transported on these steps the waste finds to Romei its route either to:
Bottle-to-bottle Perfect sorting and Remanufactured recycling no contamination. into the same object, Preferred route i.e. bottles Avery Dennison's employees have for circularity in the future. a sincere interest in environmental Romei recycles the PET liner into valuable alternative raw issues and sustainability. Beyond the General plastic Sorting is not perfect Recycled into materials via: recycling but can be used in other applications, slogans, what makes the difference alternate applications. i.e. clothing, 1. sorting is the real motivation behind the This is commonly outdoor furniture, 2. shredding & cutting the existing route. automotive parts 3. grinding efforts to find sustainable solutions. 4. mixing We are happy to work together and Chemical recycling Sorting still required. 5. pellet extrusion Mixed material can contribute to a circular economy. Mixed plastics be recycled back to to virgin material its base and make quality material equivalent to virgin standards. Daria Romei Managing Director Romei Replastics
LPM/EU/2020/April 8 Sustainable Labelling Solutions 9
What is the difference Chemical recycling describes innovative technologies where To support our customers in finding solutions that enable plastic waste is converted into feedstock that can be used Creating a circular recycling, Avery Dennison has partnered with Romei Replastics between chemical and to create new plastic products. Because chemical recycling to convert waste material from the labelling process into mechanical recycling? methods and output varies, its environmental and economic economy with new raw materials. The process includes collecting PET liner impact are still being evaluated by the industry. from customers, reshaping into flakes and high performance Romei Replastics compounds, and recycling into new products. Mechanical recycling is a method by which waste materials Romei Replastics has 6,000 sqm of recycling facilities in are recycled into secondary raw materials without changing Scarperia e San Piero, Italy, with a production capacity of its basic structure. The material passes extensive manual 10 tons per hour. Their facility uses only renewable energy, or automated mechanical sorting processes in specialised including energy produced by 3,000 sqm of photovoltaic facilities, designed to separate the different material streams. panels. The company also collects, purifies, and reuses After the cleaning and grinding processes, the material is rainwater that is used in the extrusion process. recovered by remelting and re-granulating. Two main challenges for recycling PET liners are the quality In terms of use, chemical recycling is a complementary of the material delivered and local legislation. To be reshaped, solution to mechanical recycling, where the latter proves to scraps must be clean, homogeneous, and properly palletized be inefficient in case of difficult to recycle plastics, i.e. not before transportation. The presence of contaminants or other properly sorted, multilayered, or heavily contaminated waste. polymers makes them not recyclable through mechanical recycling. In terms of legislation, PET liner scrap collected from label producers is considered industrial waste and can be legally recycled. The same scrap collected from end- users is considered a waste material and must be handled in compliance with waste regulation, which limits recycling Recycling methods capacity and transportability.
If three quality requirements are respected - no contaminants, no mixing with other plastics, and proper packaging - PET PET Liner is collected Liners material becomes a reusable resource. by customer
Collected Sorted Processed Applied
Mechanical recycling The four steps are part of the recycling process. Depending New products It is transported on these steps the waste finds to Romei its route either to:
Bottle-to-bottle Perfect sorting and Remanufactured recycling no contamination. into the same object, Preferred route i.e. bottles Avery Dennison's employees have for circularity in the future. a sincere interest in environmental Romei recycles the PET liner into valuable alternative raw issues and sustainability. Beyond the General plastic Sorting is not perfect Recycled into materials via: recycling but can be used in other applications, slogans, what makes the difference alternate applications. i.e. clothing, 1. sorting is the real motivation behind the This is commonly outdoor furniture, 2. shredding & cutting the existing route. automotive parts 3. grinding efforts to find sustainable solutions. 4. mixing We are happy to work together and Chemical recycling Sorting still required. 5. pellet extrusion Mixed material can contribute to a circular economy. Mixed plastics be recycled back to to virgin material its base and make quality material equivalent to virgin standards. Daria Romei Managing Director Romei Replastics
LPM/EU/2020/April 10 Sustainable Labelling Solutions 11
Designing for Recyclability What is Eco-Design?
Choosing the right label design for your product starts with understanding how the packaging protects your product, enhances consumer use, and enables a sustainable end-life.
1 2 3 1
The container The label material The adhesive We are committed to making every product we develop more sustainable than its predecessor, taking into account the whole product life cycle from the use of raw materials to the end of life. Product To promote proactive thinking, create awareness, and Choosing a container starts with After the label material has met its The combination of container, adhesive, empower our teams to make bold decisions in product the requirements of your product, compliance requirements, consider and label can affect the legibility of the development, we have included Eco-Design in our including safe delivery of your product how its appearance will communicate label, which could affect compliance, approach to designing products. We have followed the to the consumer, and meeting safety the sustainability of your brand, sustainability, and consumer use. basic steps of a standard life cycle analysis tool (LCA) requirements and compliance regulations. product, and packaging. What material If these are important to your product, and the guidelines we already have for our sustainable 2 will convey your brand’s sustainability you’ll need to choose an adhesive that materials portfolio. focus best and look best on the shelf? works with you.
Use 3
Considering how consumers use your Ensuring the label can stand up to the use Ensuring the label stays adhered for product is crucial for choosing the of the packaging is incredibly important as long as necessary is an important right container. Single-use products for sustainability. If a label must be consideration. A member of our team can might do better in a plain, functional readable throughout the lifecycle of the help you choose an adhesive that works Eco-Design is a multi-disciplinary container, while products used daily may product, a more durable material may be with your application and helps your and criteria-based process to need a durable container that’s more necessary. But for everyday products brand meet your sustainability goals. aesthetically pleasing to the consumer. that consumers repeatedly buy and develop products that have the know how to use, perhaps a more minimal best positive social, environmental, approach is appropriate. and financial impact. Afterlife Eco-design is the guideline for The lifecycle analysis of your product When the product comes to the end of A label shouldn’t hinder the should include the packaging, as govern- its life, how will the label material affect recyclability or reusability of the the whole development process, ments and consumers are looking to the recyclability of the packaging? packaging material. When a product from ideation to implementation, brands to create products that enable For sustainable brands looking to has finished its consumer life and sustainability. If the container can’t be re- make a meaningful waste reduction, a is ready for the waste (or recycle) on how our products impact the cycled or reused, consumers may choose recyclable or compostable label could stream, how will the adhesive affect entire value chain. a product with packaging that can. be the right choice. its sustainability? Make sure you choose an adhesive technology like CleanFlake technology that enables the recyclability of your product.
LPM/EU/2020/April 10 Sustainable Labelling Solutions 11
Designing for Recyclability What is Eco-Design?
Choosing the right label design for your product starts with understanding how the packaging protects your product, enhances consumer use, and enables a sustainable end-life.
1 2 3 1
The container The label material The adhesive We are committed to making every product we develop more sustainable than its predecessor, taking into account the whole product life cycle from the use of raw materials to the end of life. Product To promote proactive thinking, create awareness, and Choosing a container starts with After the label material has met its The combination of container, adhesive, empower our teams to make bold decisions in product the requirements of your product, compliance requirements, consider and label can affect the legibility of the development, we have included Eco-Design in our including safe delivery of your product how its appearance will communicate label, which could affect compliance, approach to designing products. We have followed the to the consumer, and meeting safety the sustainability of your brand, sustainability, and consumer use. basic steps of a standard life cycle analysis tool (LCA) requirements and compliance regulations. product, and packaging. What material If these are important to your product, and the guidelines we already have for our sustainable 2 will convey your brand’s sustainability you’ll need to choose an adhesive that materials portfolio. focus best and look best on the shelf? works with you.
Use 3
Considering how consumers use your Ensuring the label can stand up to the use Ensuring the label stays adhered for product is crucial for choosing the of the packaging is incredibly important as long as necessary is an important right container. Single-use products for sustainability. If a label must be consideration. A member of our team can might do better in a plain, functional readable throughout the lifecycle of the help you choose an adhesive that works Eco-Design is a multi-disciplinary container, while products used daily may product, a more durable material may be with your application and helps your and criteria-based process to need a durable container that’s more necessary. But for everyday products brand meet your sustainability goals. aesthetically pleasing to the consumer. that consumers repeatedly buy and develop products that have the know how to use, perhaps a more minimal best positive social, environmental, approach is appropriate. and financial impact. Afterlife Eco-design is the guideline for The lifecycle analysis of your product When the product comes to the end of A label shouldn’t hinder the should include the packaging, as govern- its life, how will the label material affect recyclability or reusability of the the whole development process, ments and consumers are looking to the recyclability of the packaging? packaging material. When a product from ideation to implementation, brands to create products that enable For sustainable brands looking to has finished its consumer life and sustainability. If the container can’t be re- make a meaningful waste reduction, a is ready for the waste (or recycle) on how our products impact the cycled or reused, consumers may choose recyclable or compostable label could stream, how will the adhesive affect entire value chain. a product with packaging that can. be the right choice. its sustainability? Make sure you choose an adhesive technology like CleanFlake technology that enables the recyclability of your product.
LPM/EU/2020/April 12 Sustainable Labelling Solutions 13
Our sustainable solutions for each packaging substrate
Cardboard PET HDPE PP PS Glass Compostable Flexible Foil Packaging
Packaging Substrate
Key end use • Transport • Beverage • Food • Dairy • Food • Beverage • Food • HPC (wet wipes); segments • Logistics • Food • Beverage • HPC (minor) • Beverage • Food • Retail • Food • HPC • HPC
Label types and • Paper DT (PSL) • PP (Wrap around) • Paper (Wet glue) • Direct print • Direct print • Paper (Wet glue) • Paper (PSL) • PP, PET, PE (PSL) technologies • PP, Paper (PSL) • PE, MDO, Paper • Paper (Wet glue) • Paper (Wet glue) • Paper, PP (PSL) Or • Sleeves (PSL) • PP (PSL) • Sleeves • In some cases combination of PET and PP or PET and PE label layers
Label separation Repulping Sink Float Sink Float & Air Blow Sink Float & Air Blow Brush off paper label Washing, Sorting Industrial No established process (bottle to bottle)* (visual & mechanical composting recycling so far, CEFLEX advocating for Mono PE /Mono PP
In food PVDC-free OXYB solutions are preferred
Current Standard paper/ CleanFlake™ Monomaterial Monomaterial Monomaterial Wash off/ Monomaterial and Monomaterial PE Avery Dennison VI labels technology packaging packaging packaging (PS) glass recycling compostable labels / Mono PP labels solutions (HDPE) (PP) solutions PVDC-free OXYB PP labels
* Only available in 2 facilities in Europe
LPM/EU/2020/April 12 Sustainable Labelling Solutions 13
Our sustainable solutions for each packaging substrate
Cardboard PET HDPE PP PS Glass Compostable Flexible Foil Packaging
Packaging Substrate
Key end use • Transport • Beverage • Food • Dairy • Food • Beverage • Food • HPC (wet wipes); segments • Logistics • Food • Beverage • HPC (minor) • Beverage • Food • Retail • Food • HPC • HPC
Label types and • Paper DT (PSL) • PP (Wrap around) • Paper (Wet glue) • Direct print • Direct print • Paper (Wet glue) • Paper (PSL) • PP, PET, PE (PSL) technologies • PP, Paper (PSL) • PE, MDO, Paper • Paper (Wet glue) • Paper (Wet glue) • Paper, PP (PSL) Or • Sleeves (PSL) • PP (PSL) • Sleeves • In some cases combination of PET and PP or PET and PE label layers
Label separation Repulping Sink Float Sink Float & Air Blow Sink Float & Air Blow Brush off paper label Washing, Sorting Industrial No established process (bottle to bottle)* (visual & mechanical composting recycling so far, CEFLEX advocating for Mono PE /Mono PP
In food PVDC-free OXYB solutions are preferred
Current Standard paper/ CleanFlake™ Monomaterial Monomaterial Monomaterial Wash off/ Monomaterial and Monomaterial PE Avery Dennison VI labels technology packaging packaging packaging (PS) glass recycling compostable labels / Mono PP labels solutions (HDPE) (PP) solutions PVDC-free OXYB PP labels
* Only available in 2 facilities in Europe
LPM/EU/2020/April 14 Sustainable Labelling Solutions 15
Working together with the industry and our customers is key to delivering the sustainable label solutions of the future.
LPM/EU/2020/April 14 Sustainable Labelling Solutions 15
Working together with the industry and our customers is key to delivering the sustainable label solutions of the future.
LPM/EU/2020/April 16 Sustainable Labelling Solutions 17
Sustainable Labelling Products Labelling with sustainability in mind has different meanings for different companies. From responsible sourcing to enabling end-user and commercial recycling, we have solutions that meet your goals.
Responsibly Sourced Products sourced from a supply chain that shows care for people and the environment Contains Give a second life to what we have already used Using existing production methods, our responsibly-sourced labelling solutions help Recycled Content Our sustainable labelling solutions leverage the circular economy concept with brands communicate positive values, reduce dependency on fossil fuels by protecting products made with up to 30% recycled content, which saves resources including scarce resources, and reduce the carbon footprint of the label. water, energy, and greenhouse gases.
FSC®-certified Bio-based PE Bio-based PP rCrush rDT eco rMC We offer the industry’s This bio-based PE filmic PP label made from The rCrush range is Thermal eco BPA- FSC-certified recycled widest selection of facestock is made from renewable, non-fossil produced with 15 percent free and contains facestock made from Forestry Stewardship sugarcane ethanol. The based sources – such as agri-industrial by-products 15% recycled content 30% recycled post- Council® -certified resin used to produce plant-based oils – with and 40 percent post- from post-consumer- consumer waste. Smooth facestocks. More the facestock is up to 100% bio-based consumer recycled paper. waste with the same semi gloss appearance, than 80% of the paper Bonsucro® certified and content and ISCC Choose from facestock converting performance printing quality, and products we purchase the biobased content is certified. made with organic by- and DT printability as converting performance are made with wood fiber minimum 80%. products including grape, standard grade. which are comparable certified by FSC. citrus, and barley. to standard grade.
Cane Fiber Paper Cotton MarbleBase rPE rPP Post-Consumer rPP Post Industrial Waste Paper made with a min- Face material made Facestock made from Made with 30% recycled Recycled The first pressure- imum of 90% bagasse from 100% cotton linters. calcium carbonate derived PE resin, rPE reduces ISCC-certified label sensitive label from fiber, sourced from sugar Cotton linters are the short from marble mining waste reliance on fossil-fuel material made with mechanically recycled cane waste. fibers remaining on the (80%) and HDPE. based films, consumes certified circular polymer PP. White cavitated PP cotton seed after ginning fewer resources and helps (up to 100% chemically produced from up to 22% and are a by-product of to keep plastic out of the recycled resin from post-industrial waste. the textile industry. waste stream. post-consumer waste).
LPM/EU/2020/April 16 Sustainable Labelling Solutions 17
Sustainable Labelling Products Labelling with sustainability in mind has different meanings for different companies. From responsible sourcing to enabling end-user and commercial recycling, we have solutions that meet your goals.
Responsibly Sourced Products sourced from a supply chain that shows care for people and the environment Contains Give a second life to what we have already used Using existing production methods, our responsibly-sourced labelling solutions help Recycled Content Our sustainable labelling solutions leverage the circular economy concept with brands communicate positive values, reduce dependency on fossil fuels by protecting products made with up to 30% recycled content, which saves resources including scarce resources, and reduce the carbon footprint of the label. water, energy, and greenhouse gases.
FSC®-certified Bio-based PE Bio-based PP rCrush rDT eco rMC We offer the industry’s This bio-based PE filmic PP label made from The rCrush range is Thermal eco BPA- FSC-certified recycled widest selection of facestock is made from renewable, non-fossil produced with 15 percent free and contains facestock made from Forestry Stewardship sugarcane ethanol. The based sources – such as agri-industrial by-products 15% recycled content 30% recycled post- Council® -certified resin used to produce plant-based oils – with and 40 percent post- from post-consumer- consumer waste. Smooth facestocks. More the facestock is up to 100% bio-based consumer recycled paper. waste with the same semi gloss appearance, than 80% of the paper Bonsucro® certified and content and ISCC Choose from facestock converting performance printing quality, and products we purchase the biobased content is certified. made with organic by- and DT printability as converting performance are made with wood fiber minimum 80%. products including grape, standard grade. which are comparable certified by FSC. citrus, and barley. to standard grade.
Cane Fiber Paper Cotton MarbleBase rPE rPP Post-Consumer rPP Post Industrial Waste Paper made with a min- Face material made Facestock made from Made with 30% recycled Recycled The first pressure- imum of 90% bagasse from 100% cotton linters. calcium carbonate derived PE resin, rPE reduces ISCC-certified label sensitive label from fiber, sourced from sugar Cotton linters are the short from marble mining waste reliance on fossil-fuel material made with mechanically recycled cane waste. fibers remaining on the (80%) and HDPE. based films, consumes certified circular polymer PP. White cavitated PP cotton seed after ginning fewer resources and helps (up to 100% chemically produced from up to 22% and are a by-product of to keep plastic out of the recycled resin from post-industrial waste. the textile industry. waste stream. post-consumer waste).
LPM/EU/2020/April 18 Sustainable Labelling Solutions 19
Enables What we use can be used again Sustainable Labelling Products Our labelling solutions support more effective recycling of containers with Recycling, Reuse adhesives that facilitate easy removal in bottle washers without contamination or Compostability of the washing water.
CleanFlaketm Technology Compostable Labels Glass Recycling A breakthrough adhesive Biodegradable and A label solution that Contains solution that reduces compostable solution separates cleanly from contamination of PET approved for direct the glass cullets during Recycled Content flakes by allowing the contact for dry, non-fatty the recycling process, label and container to foods, which enables removing unwanted neatly separate during standard conversion using material from entering the recycling process. conventional printing the recycling stream. techniques.
Recycled wine labels rBG Liner rPET Liner A range of paper Made from 15% recycled Partially made from facestocks, with 30% to content coming from liner post-consumer waste 100% recycled content, waste, this liner offers from PET bottle flakes, and unique finishes ready the same conversion and rPET liner is available to inspire creativity. dispensing performance in 23 and 30 microns, as conventional liners. with PET liner recycling options available. MultiCycle Reclosures solutions— Reclosures solutions— An ultra permanent self PP and PE Oxygen Barrier PP adhesive label solution Functional reclosure PP reclosure that is for returnable beer and polypropylene and PVDC-free, which beverage containers that polyethylene labels supports the recycling Reduction of Materials Uses only what is necessary withstands 30+ product to enable PE and PP process and helps to Products in our portfolio made with a reduction in materials are produced with less oil, life cycles. monomaterial packaging reduce food waste . water, and energy, resulting in a reduced carbon footprint compared to conventional design and recycling for label materials. home and personal care.
Wash-off paper adhesives Wash-off labels ThinkThin Adhesives that create a A label construction ThinkThin portfolio wash-off label for various for returnable beer and offers facestocks and applications enabling beverage bottles, that liners that are up to 50% reusability of the glass allows labels to easily and thinner than comparable and plastic packaging. cleanly detach from the constructions. bottle in a conventional bottle washer.
LPM/EU/2020/April 18 Sustainable Labelling Solutions 19
Enables What we use can be used again Sustainable Labelling Products Our labelling solutions support more effective recycling of containers with Recycling, Reuse adhesives that facilitate easy removal in bottle washers without contamination or Compostability of the washing water.
CleanFlaketm Technology Compostable Labels Glass Recycling A breakthrough adhesive Biodegradable and A label solution that Contains solution that reduces compostable solution separates cleanly from contamination of PET approved for direct the glass cullets during Recycled Content flakes by allowing the contact for dry, non-fatty the recycling process, label and container to foods, which enables removing unwanted neatly separate during standard conversion using material from entering the recycling process. conventional printing the recycling stream. techniques.
Recycled wine labels rBG Liner rPET Liner A range of paper Made from 15% recycled Partially made from facestocks, with 30% to content coming from liner post-consumer waste 100% recycled content, waste, this liner offers from PET bottle flakes, and unique finishes ready the same conversion and rPET liner is available to inspire creativity. dispensing performance in 23 and 30 microns, as conventional liners. with PET liner recycling options available. MultiCycle Reclosures solutions— Reclosures solutions— An ultra permanent self PP and PE Oxygen Barrier PP adhesive label solution Functional reclosure PP reclosure that is for returnable beer and polypropylene and PVDC-free, which beverage containers that polyethylene labels supports the recycling Reduction of Materials Uses only what is necessary withstands 30+ product to enable PE and PP process and helps to Products in our portfolio made with a reduction in materials are produced with less oil, life cycles. monomaterial packaging reduce food waste . water, and energy, resulting in a reduced carbon footprint compared to conventional design and recycling for label materials. home and personal care.
Wash-off paper adhesives Wash-off labels ThinkThin Adhesives that create a A label construction ThinkThin portfolio wash-off label for various for returnable beer and offers facestocks and applications enabling beverage bottles, that liners that are up to 50% reusability of the glass allows labels to easily and thinner than comparable and plastic packaging. cleanly detach from the constructions. bottle in a conventional bottle washer.
LPM/EU/2020/April 20 Sustainable Labelling Solutions 21
Avery Dennison Life Environmentally responsible labelling and A Word on Sustainability Cycle Assessment Tool packaging can make for a greener world— and a greener bottom line, too. That’s why Avery Dennison has created a product life cycle assessment (LCA) tool that helps our customers understand the environmental consequences of their labelling and packaging decisions.
The tool compares two Sustainability is the highest point In the past, we innovated a product so it fit within the existing of our products and on the Avery Dennison agenda. supply chain—for conversion and print, we made products that provides directional printed easily and looked nice. But in recent years, we’ve been information on We’re taking a wholly new approach thinking beyond the conversion and labelling process, taking environmental impacts right now because we see a real into account the lifecycle of the label. across six impact categories, from material need for change in our industry. We realized that to create real sustainable solutions, we have extraction, to processing Our portfolio development with to think about our products in a new way, beyond the point by Avery Dennison, of use, into the afterlife and after use. This is where innovation FOSSILFOSSILFOSSIL FUEL FUEL FUEL TREESTREESTREES WATERWATERWATER ENERGYENERGYENERGY GREENHOUSEGREENHOUSEGREENHOUSE GASES GASES GASES SOLIDSOLIDSOLID WASTE WASTE WASTE to end of life. FOSSILFOSSILFOSSIL FUEL FUEL FUEL TREESTREESTREES WATERWATERWATER ENERGYENERGYENERGYnew productsGREENHOUSEGREENHOUSE isGREENHOUSE driven GASES GASES byGASES the SOLIDSOLIDSOLID WASTE WASTEstarts. WASTE For example, if you understand how recycling is taking Fossil material Materials from Water concept of sustainability. place globally, you realize the need for materials dedicated to A measure of the depletion biobased sources The amount of process each recycling stream, which means the product range today of fossil resources for The amount of biobased water that is treated and looks much different than it did years ago. material inputs in barrels sources required to discharged to receiving of oil equivalent. A barrel produce a material. waters. This measure does In terms of innovation, we have added to our sustainable of oil is equivalent to 42 not include water used for design features so that with every new product we develop, gallons or 158,98 liters. the generation of electric- the sustainability factor is higher. We’re focused on ensuring ity via hydro power or water that each successive generation of product is more sustain- used for process cooling. able than the last, and we’re working in that direction as a team. Across our business, we’re focusing on getting the word out to customers, so they are aware of the function of a label in enabling sustainability.
The biggest change I see in terms of sustainability and innovation in our business is that we are not alone in thinking this way anymore. More often than not, we are approached by brand owners who are coming to us as the market leader for a labelling solution that meets their sustainability goals. Working together with the industry and our customers is key FOSSIL FUELFOSSILFOSSIL FUEL FUEL TREESTREESTREES WATERWATERWATER ENERGYENERGYENERGY GREENHOUSEGREENHOUSEGREENHOUSE GASES GASES GASES SOLIDSOLIDSOLID WASTE WASTE WASTE FOSSILFOSSILFOSSIL FUEL FUEL TREESTREESTREES WATERWATERWATER ENERGYENERGYENERGY GREENHOUSEGREENHOUSEGREENHOUSE GASES GASES GASES SOLIDSOLID WASTE WASTESOLID WASTE to delivering the sustainable label solutions of the future. Energy Greenhouse Gases (GHG) Solid waste PRODUCTSPRODUCTSPRODUCTS + SOLUTIONS + SOLUTIONS + SOLUTIONS GREENHOUSEGREENHOUSEGREENHOUSE EMMISSIONS EMMISSIONS EMMISSIONS PAPERPAPERPAPER WASTEWASTEWASTE FILMFILMFILM PEOPLEPEOPLEPEOPLE PRODUCTSPRODUCTSPRODUCTS + SOLUTIONS + SOLUTIONS + SOLUTIONS GREENHOUSEGREENHOUSEGREENHOUSE EMMISSIONS EMMISSIONS EMMISSIONS PAPERPAPERPAPER WASTEWASTEWASTE FILMFILMFILM PEOPLEPEOPLEPEOPLE A measure of the total A measure of greenhouse A measure of the total amount of primary energy gas emissions, such as amount of solid waste extracted from the earth, carbon dioxide (CO2), generated that is dis- including petroleum, methane (CH4), and posed of offsite. This does Jan ‘t Hart hydropower, and re- nitrous oxide (N2O) include waste prior to Senior Director newable sources such as incineration.. solar power, wind power, Sustainability, Innovation and biomass. This does and Compliance for Labels not include the amount of fossil material used as and Packaging Materials Europe feedstock. The efficiency CHEMICALSCHEMICALSCHEMICALS TRANSPARENCYTRANSPARENCYTRANSPARENCY CHEMICALSCHEMICALSCHEMICALS TRANSPARENCYTRANSPARENCYTRANSPARENCY of electric power and heating processes is taken into consideration.
LPM/EU/2020/April
PRODUCTSPRODUCTS + SOLUTIONS + SOLUTIONS GREENHOUSEGREENHOUSE EMMISSIONS EMMISSIONS PAPERPAPER WASTEWASTE FILMFILM PEOPLEPEOPLE PRODUCTSPRODUCTS + SOLUTIONS + SOLUTIONS GREENHOUSEGREENHOUSE EMMISSIONS EMMISSIONS PAPERPAPER WASTEWASTE FILMFILM PEOPLEPEOPLE PRODUCTS + SOLUTIONS GREENHOUSE EMMISSIONS PAPER WASTE FILM PEOPLE PRODUCTS + SOLUTIONS GREENHOUSE EMMISSIONS PAPER WASTE FILM PEOPLE
CHEMICALSCHEMICALS TRANSPARENCYTRANSPARENCY CHEMICALSCHEMICALS TRANSPARENCYTRANSPARENCY
CHEMICALS TRANSPARENCY CHEMICALS TRANSPARENCY 20 Sustainable Labelling Solutions 21
Avery Dennison Life Environmentally responsible labelling and A Word on Sustainability Cycle Assessment Tool packaging can make for a greener world— and a greener bottom line, too. That’s why Avery Dennison has created a product life cycle assessment (LCA) tool that helps our customers understand the environmental consequences of their labelling and packaging decisions.
The tool compares two Sustainability is the highest point In the past, we innovated a product so it fit within the existing of our products and on the Avery Dennison agenda. supply chain—for conversion and print, we made products that provides directional printed easily and looked nice. But in recent years, we’ve been information on We’re taking a wholly new approach thinking beyond the conversion and labelling process, taking environmental impacts right now because we see a real into account the lifecycle of the label. across six impact categories, from material need for change in our industry. We realized that to create real sustainable solutions, we have extraction, to processing Our portfolio development with to think about our products in a new way, beyond the point by Avery Dennison, of use, into the afterlife and after use. This is where innovation FOSSILFOSSILFOSSIL FUEL FUEL FUEL TREESTREESTREES WATERWATERWATER ENERGYENERGYENERGY GREENHOUSEGREENHOUSEGREENHOUSE GASES GASES GASES SOLIDSOLIDSOLID WASTE WASTE WASTE to end of life. FOSSILFOSSILFOSSIL FUEL FUEL FUEL TREESTREESTREES WATERWATERWATER ENERGYENERGYENERGYnew productsGREENHOUSEGREENHOUSE isGREENHOUSE driven GASES GASES byGASES the SOLIDSOLIDSOLID WASTE WASTEstarts. WASTE For example, if you understand how recycling is taking Fossil material Materials from Water concept of sustainability. place globally, you realize the need for materials dedicated to A measure of the depletion biobased sources The amount of process each recycling stream, which means the product range today of fossil resources for The amount of biobased water that is treated and looks much different than it did years ago. material inputs in barrels sources required to discharged to receiving of oil equivalent. A barrel produce a material. waters. This measure does In terms of innovation, we have added to our sustainable of oil is equivalent to 42 not include water used for design features so that with every new product we develop, gallons or 158,98 liters. the generation of electric- the sustainability factor is higher. We’re focused on ensuring ity via hydro power or water that each successive generation of product is more sustain- used for process cooling. able than the last, and we’re working in that direction as a team. Across our business, we’re focusing on getting the word out to customers, so they are aware of the function of a label in enabling sustainability.
The biggest change I see in terms of sustainability and innovation in our business is that we are not alone in thinking this way anymore. More often than not, we are approached by brand owners who are coming to us as the market leader for a labelling solution that meets their sustainability goals. Working together with the industry and our customers is key FOSSIL FUELFOSSILFOSSIL FUEL FUEL TREESTREESTREES WATERWATERWATER ENERGYENERGYENERGY GREENHOUSEGREENHOUSEGREENHOUSE GASES GASES GASES SOLIDSOLIDSOLID WASTE WASTE WASTE FOSSILFOSSILFOSSIL FUEL FUEL TREESTREESTREES WATERWATERWATER ENERGYENERGYENERGY GREENHOUSEGREENHOUSEGREENHOUSE GASES GASES GASES SOLIDSOLID WASTE WASTESOLID WASTE to delivering the sustainable label solutions of the future. Energy Greenhouse Gases (GHG) Solid waste PRODUCTSPRODUCTSPRODUCTS + SOLUTIONS + SOLUTIONS + SOLUTIONS GREENHOUSEGREENHOUSEGREENHOUSE EMMISSIONS EMMISSIONS EMMISSIONS PAPERPAPERPAPER WASTEWASTEWASTE FILMFILMFILM PEOPLEPEOPLEPEOPLE PRODUCTSPRODUCTSPRODUCTS + SOLUTIONS + SOLUTIONS + SOLUTIONS GREENHOUSEGREENHOUSEGREENHOUSE EMMISSIONS EMMISSIONS EMMISSIONS PAPERPAPERPAPER WASTEWASTEWASTE FILMFILMFILM PEOPLEPEOPLEPEOPLE A measure of the total A measure of greenhouse A measure of the total amount of primary energy gas emissions, such as amount of solid waste extracted from the earth, carbon dioxide (CO2), generated that is dis- including petroleum, methane (CH4), and posed of offsite. This does Jan ‘t Hart hydropower, and re- nitrous oxide (N2O) include waste prior to Senior Director newable sources such as incineration.. solar power, wind power, Sustainability, Innovation and biomass. This does and Compliance for Labels not include the amount of fossil material used as and Packaging Materials Europe feedstock. The efficiency CHEMICALSCHEMICALSCHEMICALS TRANSPARENCYTRANSPARENCYTRANSPARENCY CHEMICALSCHEMICALSCHEMICALS TRANSPARENCYTRANSPARENCYTRANSPARENCY of electric power and heating processes is taken into consideration.
LPM/EU/2020/April
PRODUCTSPRODUCTS + SOLUTIONS + SOLUTIONS GREENHOUSEGREENHOUSE EMMISSIONS EMMISSIONS PAPERPAPER WASTEWASTE FILMFILM PEOPLEPEOPLE PRODUCTSPRODUCTS + SOLUTIONS + SOLUTIONS GREENHOUSEGREENHOUSE EMMISSIONS EMMISSIONS PAPERPAPER WASTEWASTE FILMFILM PEOPLEPEOPLE PRODUCTS + SOLUTIONS GREENHOUSE EMMISSIONS PAPER WASTE FILM PEOPLE PRODUCTS + SOLUTIONS GREENHOUSE EMMISSIONS PAPER WASTE FILM PEOPLE
CHEMICALSCHEMICALS TRANSPARENCYTRANSPARENCY CHEMICALSCHEMICALS TRANSPARENCYTRANSPARENCY
CHEMICALS TRANSPARENCY CHEMICALS TRANSPARENCY 22 Sustainable Labelling Solutions 23
Glossary of Terms
Biomass Extended Producer Responsibility (EPR) Post-consumer waste / Recyclable Reusable Definitions ISO 14021:2016(E) and UL 2809: 2019 Material of biological origin, excluding A policy tool that extends the producer’s post consumer recycled A characteristic of a product, packaging, A characteristic of a product or material embedded in geological full or partial financial and/or operational Material generated by households or by or associated component that can be packaging that has been conceived and formations or transformed to fossilized responsibility for a product to the post- commercial, industrial, and institutional diverted from the waste stream through designed to accomplish within its life material and excluding peat. consumer state of a product’s life cycle facilities in their role as end-users of the available processes and programmes cycle a certain number of trips, rotations in order to help meet national or EU product, which can no longer be used for and can be collected, processed, or uses for the same purpose for which it recycling and recovery targets. its intended purpose. Includes returns of and returned to use in the form of raw was conceived. material from the distribution chain. materials or products. Closed loop system A system in which materials are reclaimed, returned to, and reused Greenhouse Gas (GHG) Upgradability at the same material technical Gaseous constituent of the atmosphere, Post consumer resin Recycled content Characteristics of a product that allows application equivalence or performance both natural and anthropogenic, that A plastic that has been re-processed to Proportion, by mass, of recycled material its modules or parts to be separately specifications as when the material was absorbs and emits radiation at specific be re-used in manufacturing, and consists in a product or packaging; only pre- upgraded or replaced without having to first used. wavelengths within the spectrum of of blended or recycled resins that would consumer and post-consumer materials replace the entire product. infrared radiation emitted by Earth’s have otherwise become waste. are considered recycled content. surface, atmosphere, and clouds.
Compostability A characteristic of a product, packaging, Post industrial resin Recycled material or associated component that allows Green chemistry Plastic waste recovered from industrial Material that has been reprocessed from it to biodegrade, generating a relatively The utilisation of a set of principles processes. Consists of blend or recycled recovered [reclaimed] material by means homogeneous and stable humus-like that reduces or eliminates the use or resins coming from industrial waste. In of a manufacturing process and made substance. generation of hazardous substances in contrast to PCR, PIR is recycled plastic into a final product or into a component the design, manufacture, and application that never left the manufacturing floor for incorporation into a product. of chemical products. (and therefore never made it to the consumer). Degradable A characteristic of a product or Refillable packaging that, with respect to specific Life cycle A characteristic of a product or conditions, allows it to break down to a Consecutive and interlinked stages Recovered material packaging that can be filled with the specific extent within a given time. of a product system, from raw material Material that would have otherwise been same or similar product more than acquisition or generation from natural disposed of as waste or used for energy once, in its original form and without resources to final disposal. recovery, but has instead been collected additional processing, except for and recovered as a material input, in lieu specified requirements such as cleaning Eco Design of new primary material, for a recycling or washing. A multi-disciplinary and criteria-based or a manufacturing process. process to develop products that have Pre-consumer/post industrial waste the best positive social, environmental, Material diverted from the waste and financial impact. The guideline for stream during a manufacturing process. Renewable material the whole development process, from Excludes reutilization of materials such Material that is composed of biomass ideation to implementation, on how our as rework, regrind, or scrap generated from a living source and that can be products impact the value chain. in a process and capable of being continually replenished. reclaimed within the same process that generated it.
LPM/EU/2020/April 22 Sustainable Labelling Solutions 23
Glossary of Terms
Biomass Extended Producer Responsibility (EPR) Post-consumer waste / Recyclable Reusable Definitions ISO 14021:2016(E) and UL 2809: 2019 Material of biological origin, excluding A policy tool that extends the producer’s post consumer recycled A characteristic of a product, packaging, A characteristic of a product or material embedded in geological full or partial financial and/or operational Material generated by households or by or associated component that can be packaging that has been conceived and formations or transformed to fossilized responsibility for a product to the post- commercial, industrial, and institutional diverted from the waste stream through designed to accomplish within its life material and excluding peat. consumer state of a product’s life cycle facilities in their role as end-users of the available processes and programmes cycle a certain number of trips, rotations in order to help meet national or EU product, which can no longer be used for and can be collected, processed, or uses for the same purpose for which it recycling and recovery targets. its intended purpose. Includes returns of and returned to use in the form of raw was conceived. material from the distribution chain. materials or products. Closed loop system A system in which materials are reclaimed, returned to, and reused Greenhouse Gas (GHG) Upgradability at the same material technical Gaseous constituent of the atmosphere, Post consumer resin Recycled content Characteristics of a product that allows application equivalence or performance both natural and anthropogenic, that A plastic that has been re-processed to Proportion, by mass, of recycled material its modules or parts to be separately specifications as when the material was absorbs and emits radiation at specific be re-used in manufacturing, and consists in a product or packaging; only pre- upgraded or replaced without having to first used. wavelengths within the spectrum of of blended or recycled resins that would consumer and post-consumer materials replace the entire product. infrared radiation emitted by Earth’s have otherwise become waste. are considered recycled content. surface, atmosphere, and clouds.
Compostability A characteristic of a product, packaging, Post industrial resin Recycled material or associated component that allows Green chemistry Plastic waste recovered from industrial Material that has been reprocessed from it to biodegrade, generating a relatively The utilisation of a set of principles processes. Consists of blend or recycled recovered [reclaimed] material by means homogeneous and stable humus-like that reduces or eliminates the use or resins coming from industrial waste. In of a manufacturing process and made substance. generation of hazardous substances in contrast to PCR, PIR is recycled plastic into a final product or into a component the design, manufacture, and application that never left the manufacturing floor for incorporation into a product. of chemical products. (and therefore never made it to the consumer). Degradable A characteristic of a product or Refillable packaging that, with respect to specific Life cycle A characteristic of a product or conditions, allows it to break down to a Consecutive and interlinked stages Recovered material packaging that can be filled with the specific extent within a given time. of a product system, from raw material Material that would have otherwise been same or similar product more than acquisition or generation from natural disposed of as waste or used for energy once, in its original form and without resources to final disposal. recovery, but has instead been collected additional processing, except for and recovered as a material input, in lieu specified requirements such as cleaning Eco Design of new primary material, for a recycling or washing. A multi-disciplinary and criteria-based or a manufacturing process. process to develop products that have Pre-consumer/post industrial waste the best positive social, environmental, Material diverted from the waste and financial impact. The guideline for stream during a manufacturing process. Renewable material the whole development process, from Excludes reutilization of materials such Material that is composed of biomass ideation to implementation, on how our as rework, regrind, or scrap generated from a living source and that can be products impact the value chain. in a process and capable of being continually replenished. reclaimed within the same process that generated it.
LPM/EU/2020/April Avery Dennison: Your Partner for Sustainable Labelling Solutions
With an abundance of sustainable labelling solutions and a focus on driving sustainability in the labels and packaging industry, we help brands and manufacturers meet their sustainability goals.
Whether you’re looking for a sustainable solution for an existing application, or you’re looking to reinvent your packaging to be more sustainable, we want to work with you.
Who we are As the pioneer in the pressure-sensitive industry, we bring one-of-a-kind capabilities to sustainable labelling. We combine decades of innovation with deep knowledge of both regulatory and legal requirements. We know about the real-world conditions in which our labels must perform, and the technical challenges they have to meet. Whatever your product, wherever it’s going, we can help you develop a sustainable label that sticks with it.
What we stand for Sustainability. Innovation. Quality. Service.
In 1935, we invented the first self-adhesive label, and we’ve never looked back. With each passing decade, our innovations have further shaped our industry by lifting the limits on what labels can do. The world’s most successful brands know that innovation and evolution are the lifeblood of longevity and success. We’re proud to help our clients continually expand the boundaries of what’s possible.
Work with us You’re the expert in your business; we’re the expert in labelling. Contact us today to find to find out how Avery Dennison can meet and exceed your needs.
label.averydennison.com
Avery Dennison Corporate (NYSE: AVY) is a global materials science manufacturing company specializing in the design and manufacture of a wide variety of labeling and functional materials. The company’s products, which are used in nearly every major industry, include pressure-sensitive materials for labels and graphic applications; tapes and other bonding solutions for industrial, medical, and retail applications; tags, labels, and embellishments for apparel; and radio frequency identification (RFID) solutions serving retail apparel and other markets. Headquartered in Glendale, California, the company employs approximately 30,000 employees in more than 50 countries. Reported sales in 2018 were $7.2 billion.
DISCLAIMER — All Avery Dennison statements, technical information, and recommendations are based on tests believed to be reliable but do not constitute a guarantee or warranty. All Avery Dennison products are sold with the understanding that purchaser has independently determined the suitability of such products for its purpose.
© Avery Dennison Corporation. All rights reserved. Avery Dennison® is a registered trademark of Avery Dennison Corporation. Avery Dennison brands, product names, antenna displays, and codes or service programs are trademarks of Avery Dennison Corporation.