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Can I Recycle This?” a Global Mapping and Assessment of Standards, Labels and Claims on Plastic Packaging

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Can I Recycle This?” a Global Mapping and Assessment of Standards, Labels and Claims on Plastic Packaging “Can I Recycle This?” A Global Mapping and Assessment of Standards, Labels and Claims on Plastic Packaging 1 ABOUT THE ONE PLANET NETWORK CONSUMER INFORMATION PROGRAMME This publication is an output of the Consumer Information Programme of the One Planet network. The One Planet network is the network of the 10 Year Framework of Programmes on Sustainable Consumption and Production. The Consumer Information Programme is a global platform sup- porting the provision of quality information on goods and services, to engage and assist consum- ers in sustainable consumption. It implements and supports projects; undertakes research; shares good practice and policies; and provides collaboration opportunities. The Programme is led by the Federal Ministry for the Environment, Nature Conservation and Nuclear Safety (BMU), Germa- ny; the Ministry of Environment and Forestry of Indonesia; and Consumers International. It brings together a network of public, private and third sector actors. More information, including ways to participate, can be found at: http://www.oneplanetnetwork.org/consumer-information-scp, or by contacting: [email protected] Copyright © United Nations Environment Programme, 2020 This publication may be reproduced in whole or in part and in any form for educational or non-profit purposes without special permission from the copyright holder, provided acknowledgement of the source is made. The United Nations Environment Pro- gramme would appreciate receiving a copy of any publication that uses this publication as a source. No use of this publication may be made for resale or for any other commercial purpose whatsoever without prior permission in writing from the United Nations Environment Programme. Disclaimer The designations employed and the presentation of the material in this publication do not imply the expression of any opinion whatsoever on the part of the United Nations Environment Programme concerning the legal status of any country, territory, city or area or of its authorities, or concerning delimitation of its frontiers or boundaries. Moreover, the views expressed do not neces- sarily represent the decision or the stated policy of the United Nations Environment Programme, nor does citing of trade names or commercial processes constitute endorsement. 3 ACKNOWLEDGEMENTS The report was developed through a collaborative effort led by Con- Law), JP Amaral (Alana Institute), Justine Maillot (Zero Waste Europe), sumers International and the United Nations Environment Programme Katherine Shayne (Jambeck Research Group at University of Georgia [UNEP]. It contributes to the One Planet Network-Wide Plastics Initiative. College of Engineering and CEO & Co-Founder of Can I Recycle This), Keith Christman (American Chemistry Council), Lily Shepherd (Ellen Lead Authors: MacArthur Foundation), Linda Godfrey (Council for Scientific and Indus- Ellie Moss and Rebecca Harris trial Research), Maite Cortés (Colectivo Ecologista Jalisco - CEJ), Marco António Cruz (Associação para Defesa do Consumidor - ADECO), Marcu Supervision, technical editing and support: Alexander (Happy Family Brands - Danone), Martin Bourque (The Ecolo- Nils Heuer (United Nations Environment Programme), Naomi Scott- gy Center, Berkeley CA), Nada Nehme (Consumers Lebanon), Paolo da Mearns (Consumers International), and Susannah Fitzgerald (Consum- Silva Lemos (European Commission DG Environment), Rob Flores (Berry ers International). Global), Rosemary Siyachitema (Consumer Council of Zimbabwe - CCZ), Sander Defruyt (Ellen MacArthur Foundation), Saroja Sundaram (Citizen We would like to thank the following United Nations Environment Pro- consumer and civic Action Group - CAG), Seema Nareeta Shandil (Con- gramme colleagues for their support and contributions throughout the sumer Council of Fiji - CCF). project (in alphabetical order): Beatriz Martins Carneiro, Cecilia Lopez y Royo, Elisa Tonda, Gina Torregroza, Johanna Doerpinghaus, Llorenç Milà Consumers International and the United Nations Environment Pro- i Canals, and Ran Xie for their comments and close review of this report. gramme would also like to show their appreciation to the following indi- viduals for offering feedback on the report during a workshop (in alpha- United Nations Environment Programme, Consumers International, and betical order): Anabel Hoult (Which?), Els Bruggeman (Test-Achats/Test the authors would like to show their appreciation to the following indi- Aankoop), Jessica Stewart (SYSTEMIQ Ltd.), Julia Denham (BT Group viduals for participating in the consultation for this report (in alphabeti- plc), Mathilde Geerts (Decathlon), Niall Dunne (Polymateria), and Sadie cal order): Amanda Martin (Quantis), Antonia Biggs (Chilean Ministry of Dainton (British Standards Institute). Environment), Ashley Hall (Walmart), Bjorn-Erik Lonn (Global Ecolabel- ling Network), Brent Heist (Proctor & Gamble), Chong Li (China Chain Please note that the individuals listed here have provided their personal Store and Franchise Association), Claire Kneller (WRAP - The Waste and input and perspective; they have not endorsed or approved the state- Resources Action Programme), Crispian Lao (Philippine Alliance for ments or conclusions presented in this report. Recycling and Material Sustainability), Daniella Russo (Think Beyond Plastic Foundation), David D’Hollander (ISEAL Alliance), Delphine Lévi Alvarès (Zero Waste Europe), Diane Herndon (Nestlé Purina), Erin Si- Recommended citation: United Nations Environment Programme & Con- mon (World Wildlife Fund), Ioana Popescu (ECOS), Jan Christian Polanía sumers International (2020). “Can I Recycle This?” A Global Mapping and Giese (Adelphi), Jane Patton (Center for International Environmental Assessment of Standards, Labels and Claims on Plastic Packaging. 1 foreword - United Nations Environment Programme Ligia Noronha Director Economy Division, United Nations Environment Programme As we publish this report, our world is suffering from a In response, the One Planet network launched a the United Nations Environment Programme as a global pandemic. The immediate priority is to protect network-wide Plastics Initiative. It focuses on plastic joint output of the One Planet network Consumer people by limiting the spread of COVID-19. Working packaging as the main source of marine litter and the Information Programme. Consumers are increasingly together, we believe we can get through this human use stage of the plastic value chain where most of concerned about plastic pollution and their crisis. In the aftermath, we need to increase our the material loss and environmental leakage occurs. consumption of plastics. They have an important efforts to “build back better” for a more resilient and More sustainable consumption and production of role to play in the transition towards a new plastics sustainable future. plastic requires the transformation of the current economy. But they need reliable information to linear model towards greater circularity, where the make more sustainable choices in the purchase and Plastic production has increased exponentially in the material value of plastics is maintained, resources disposal of plastic packaging. last few decades. Many of its products, particularly more efficiently used, and waste minimised. More packaging, are designed for single-use and little concretely for plastic packaging, the vision is to make The findings show that there is a wealth of attention is paid to its proper disposal. Globally, only it 100% reusable, recyclable or compostable. sustainability information about plastic packaging about 9 per cent of plastic waste is currently recycled provided to consumers. Rising public awareness and and about 12 per cent is incinerated. The vast majority In this, the One Planet initiative is aligned with concern about plastics has encouraged businesses to ends up in landfill or leaks into the environment. the commitments of the New Plastic Economy, a increasingly communicate this information about their There is mounting evidence of the problems this collaborative effort of the Ellen MacArthur Foundation packaging. However, the information is not always uncontrolled plastic pollution is causing for our planet and the United Nations Environment Programme. clear or actionable for consumers, leading to confusion and its inhabitants. Public and private sector need to lead efforts towards and mistrust. This report highlights these issues this transformation, but the crucial role of consumers and provides recommendations for policymakers, At the 4th United Nations Environment Assembly, should not be overlooked. They can drive change from standards setters and businesses on how to improve the urgency for action was recognised in Resolution the demand side and have a responsibility to properly the information on plastic packaging communicated 6 on Marine litter and Microplastics. The 10- return or dispose of plastic packaging. to consumers. Better sustainability information about Year Framework of Programmes on Sustainable plastic packaging empowers consumers in their Consumption and Production Patterns, known as This report contributes to the plastics initiative by purchase, use and disposal of plastic products so the One Planet network, was tasked to develop providing a global mapping and assessment of that they can make their contribution towards a more supporting guidance for consumers, businesses and consumer information found on plastic packaging. circular plastics economy. governments to foster more sustainable consumption It was developed
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