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Hello James Cridland Editor, podnews.net

[email protected] @jamescridland In the last twelve months In the last twelve months As of last Friday, there were

741,600podcasts in Apple

Data: Friday 27 September 2019 - excludes iTunes U content Daniel J Lewis, TheAudacityToPodcast.com

US ad revenue growing NPR: podcasting revenue* “bigger than broadcast” in 2020

Pic: Stephen Voss/NPR iPhone vs Android, worldwide

Asia 28% 71% Android

North America iPhone 53% 47%

Europe 33% 67%

South America 20% 80%

Africa 14% 85%

Oceania 58% 42%

Data: ScientiaMobile Q2 2019 listening via mobile apps

Spotify 12.9%

Apple Podcasts 57.9% : 2.71% Stitcher: 2.3% CastBox: 2.18% : 1.7% Podcast Addict: 1.54% Pocket Casts: 1.14%

Data: Libsyn downloads, August 2019 Fewer than 40% of Libsyn shows are available on Apple Podcasts vs Spotify

February 2019 Apple Podcasts vs Spotify

March 2019 Apple Podcasts vs Spotify

May 2019 Apple Podcasts vs Spotify

June 2019 Apple Podcasts vs Spotify

July 2019 Apple Podcasts vs Spotify

August 2019 In terms of total global downloads, Australians are responsible for…

3.6% 4 3% of all podcasts of all podcasts (every app except Spotify) on Spotify

Data: Libsyn downloads, August 2019 Fewer than 40% of Libsyn shows are available on Spotify Pocket Casts Spotify podcasters.spotify.com Other music services coming on board Spotify besonders bei Jüngeren, YouTube bei Älteren beliebt

Über welche der folgenden Dienste hören Sie Podcasts? (Mehrfachantwort möglich) (in %)

55 49 49 Die beliebtesten Dienste zum Streamen 40 37 von Podcasts sind mit 34 32 32 Abstand YouTube und

27 2726 26 Spotify. 24

18 18 16 17 16 Je nachdem, wie die 15 14 13 13 13 12 Altersstruktur der 10 11 11 11 11 8 9 9 8 9 8 8 9 9 9 6 6 7 6 eigenen Zielgruppe ist, 5 4 5 4 5 3 3 sollten Podcasts für deren liebste 18-24 25-34 35-44 45-54 55+ Plattformen konzipiert YouTube Spotify Mediathek eines Radiosenders werden. Mediathek eines Fernsehsenders iTunes Audible Soundcloud Google Podcast Deezer

Omnibusbefragung vom 20. bis 22.08.2019, Basis: Befragte, die Podcasts hören (445) Smart speakers: still no

85% of downloads are to mobile devices 0.21% of downloads are to smart speakers

Data: Downloads from Libsyn servers, August 2019 Photos: Ionut Necula and Nadine Shaabana on Unsplash Listening to podcasts on the web is increasing Listening to podcasts on the web is increasing

WEB TRAFFIC ONLY

WEB TRAFFIC ONLY

Data: Simplecast, May 1 to Sep 1 2019 PODCASTS ON APLANE! Clockwise, from top left: British Airways, Air Canada, Qantas, Emirates

As of last Friday, there were

741,600podcasts in Apple Podcasts

Data: Friday 27 September 2019 - excludes iTunes U content Daniel J Lewis, TheAudacityToPodcast.com

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% In conclusion • Podcasts are being listened-to on more platforms through more apps than ever before, including Spotify and YouTube • The level playing field a"orded by RSS and an overall lack of control has never been more important • The podcast industry continues to grow, with consolidation in content production and tech • The podcast industry also continues to grow up, with better diversity and more trustworthy analytics • We should all recommend more podcasts to help podcasting grow