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India'smodern Pathfinder

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India'smodern Pathfinder India’s Modern Pathfinder he introduction of India’s Air The Boeing 737-800 replaced the carrier’s Corporations Act in 1953 forced original series -300 and the nationalisation of all civil -400 examples and now airlines. Esteemed pioneers, forms the backbone of sign of improving the government 1992, acquiring an eventual fleet of 300. This choice gave it a significant Above • Jet underwent suchT as Air India International Ltd the Jet Airways fleet. announced an open skies policy in eight ageing Boeing 737-200s. It was advantage over those operating the a major rebranding (Airteamimages.com/ in 2007, modifying its and Deccan Airways, were absorbed Dave Sturges) 1991, paving the way for private civil followed soon after by ModiLuft and thirsty 737-200 series. It was with four original navy and grey into two state-owned entities, Air operators to launch operations. Many NEPC airlines. such examples, leased from Australian livery to incorporate India and Indian Airlines. Air India Indian conglomerates, most of them carrier Ansett Airways, that it launched yellow and gold ribbons on the forward fuselage. had been established by the Tata household names, took advantage of Continuing Difficulties services on May 5, 1993. The Landor Associates- family, which had made its fortune the new agreement and jumped into Jet Airways, under the guidance of The deregulation may have changed designed colour scheme in the industrial sector, and had been the fray, buying or leasing aircraft to businessman founder Naresh Goyal, the law, but it did not alter the was unveiled on the crowned the country’s international start their own carriers. One of the was more circumspect. The company attitude of the general public – which carrier’s new Boeing 777- 300ERs. (Airteamimages. flag carrier. Meanwhile, newly formed earliest was East West Airlines, which selected the most modern and fuel- favoured the national airlines. During com/Steve Flint) Indian Airlines, to which all domestic started operations around India in efficient aircraft of the day – the 737- an exchange with an Indian Airlines’ services were transferred, was considered by many to be ill-suited for the task as Raf Jah has witnessed first did not operate a sufficient number of it did not have offer a meal service or flights to meet the growing demand. In premium cabin and, more importantly, The Airbus A330-300 is hand the evolution of the fact, it was quite common for fist fights the newest addition to to break out at ticket desks prior to the the Jet Airways fleet. Indian aviation scene over The carrier acquired departure of a popular flight. three of an eventual the last 30 years. Here For several decades Indian Airlines’ four examples, including he charts the rise of Jet dominance of the domestic aviation VT-JWT (c/n 1370), scene was total and mirrored that of in December 2012. Airways, the country’s (Airteamimages.com/ Aeroflot in the Soviet Union. However, Rudi Boigelot) largest private airline. with the situation showing little ”THE AIRLINE’S SUCCESS WAS DUE IN PART TO ONE MAJOR FACTOr – iTS LEVEL OF SERVICE.” 90 AIRLINER WORLD JUNE 2013 www.airlinerworld.com 91 Right • The yellow uniform worn by Jet Airways’ cabin crew was designed by Roberto Capucci. It was introduced in 2007 as part of a global rebranding exercise. (Jet Airways) Jet Airways' Boeing 737s are used to support both Far Right • The the carrrier's mainline deregulation of the and low-cost operations. Indian commercial (Airteamimages.com/ aviation market in Andrew Hunt) 1991 led to a spate of new private carriers, such as Jet Airways and Kingfisher Airlines, launching operations alongside the state- owned Air India and Indian Airlines. (Airteamimages.com/ Andrew Hunt) Passengers were able to travel with just international flight, operated by its reinvigorated Jet and international a three to four-hour connection between newly-acquired Airbus A340-300, connections to the Arabian Gulf, domestic and international flights. This and a host of new routes were added Hong Kong and Singapore were added. had been unheard of during the reign of soon after. Unusually, it also became the first the inherently unreliable Indian Airlines In 2007 Jet Airways underwent a major Indian operator to establish a European In 2005, Jet Airways - Jet Airways was transforming domestic rebranding. While the navy and grey hub when in the same year it opened a station manager, the author was told 737s; a mixture of -400s and the Next- was granted a licence civil aviation. livery, accented in yellow and featuring base in Brussels – it is used as a transit explicitly that the newly-launched “JET AIRWAYS, Generation -800 models. The airline’s to operate international A change in legislation in 2005 a flying sun logo, was retained, the point for transatlantic operations. air services from India. private airlines would fail. It was not UNDER THE CAREFUL success was due in part to one major This Airbus A340-313X, meant that domestic carriers which had new Landor Associates-designed colour On the domestic front, the airline was long before the prophecy was at least factor – its level of service. Jet had VT-JWC (c/n 651), was operated for more than five years could scheme added yellow and gold ribbons to faced by a different challenge – that partially fulfilled. GUIDANCE OF BUSI- what no other Indian carrier offered; one of three examples qualify for an international licence. the forward fuselage. The of the low-cost airline. Sure enough, the carrier’s began a choice of onboard meals, its own acquired to serve Jet fulfilled this criterion and new look was unveiled JET AIRWAYS Carriers such as Air NESSMAN NARESH destinations such as CURRENT FLEET to collapse and, by early 1997, frequent flyer programme and in-flight was duly licensed to fly beyond officially on the carrier’s Deccan had brought London and Brussels. Type Number It was under the ModiLuft, NEPC and East West had all GOYAL, WAS MORE shopping via JetMall. (Airteamimages.com/ India’s borders. London was the first 777-300ER, VT-JEA the tried and tested guidance of founder and been consigned to the history books. CIRCUMSPECT.” In addition, its aircraft were Adrian Jack) natural choice for its inaugural (c/n 35157). This Airbus A330-200 11 no-frills concept Chairman Naresh Goyal Speculation was rife that the authorities maintained to the highest standards, Airbus A330-300 4 that Jet Airways selected were conspiring against the new Malaysian Airlines 737-400s, becoming flights operated on time and crews were ATR 72-500 16 the fuel-efficient Boeing ATR 72-600 2 737-300 to support its operators, a theory fuelled in part by the first in India to fly the type, and its polite and hospitable. Jet also retained initial operations. the airline companies’ own personnel. A schedule increased to 39 flights per day. some of its key services in-house. With Boeing 737-700 7 (Jet Airways) NEPC captain told the author that one most Indian airports lacking automation, Boeing 737-800 48 of its Fokker F27s had flown to New The Halcyon Days ground operations often demanded Boeing 737-900 2 Unlike its counterparts, Zealand for maintenance and was then With many of its rivals gone, Mumbai/ a large workforce but, rather than Boeing 737-900ER 2 Jet retained key services Boeing 777-300ER 10 in-house. It employed refused re-entry into India. Chhatrapati Shivaji-based Jet Airways outsource this requirement, the airline scores of ground crew to Whatever the reasons for the failures, thrived. In December 1996 it became hired scores of ground crew to turn turn around its aircraft Jet ploughed on and slowly but surely the country’s first private carrier to buy around its aircraft quickly and safely. safely and quickly. (Airteamimages.com/ strengthened its position in the market. new aircraft when it signed a purchase Most significantly, Jet Airways trained Andrew Hunt) In April 1994 it acquired two former agreement with Boeing for ten more its staff at all levels to deliver a quality service. Deprived of this experience for 40 years, the travelling Indian public responded enthusiastically. Aggressive marketing campaigns and an attention to detail won the day. Jet flights were leaving with a full complement of passengers where Indian Airlines, and other lesser-known private carriers, were struggling to fill seats. With this success came the purchase of new aircraft. Goyal was an excellent negotiator and Boeing came to the table. In October 1998, Jet placed a firm order for ten more Next-Generation 737s, paid for through commercial loans and guarantees from the Export-Import Bank of the United States. Despite its advances, the Indian aviation industry was still lagging well behind its western counterparts. Even at the turn of the millennium, it was very much dependant upon people booking in person and paying by cash or cheque. Jet Airways, however, soon became the airline of choice for travel agents booking international flights. 92 AIRLINER WORLD JUNE 2013 www.airlinerworld.com 93 Jet Airways became the apparent that those days were unlikely first Indian carrier to to return for the foreseeable future. establish a European hub when it opened a Jet was forced to withdraw its seven base in Brussels in 2007. newly-purchased 777-300ERs, used to fly (Jet Airways) non-stop between Bombay and Delhi to New York. The Boeing jets sat idle until Turkish Airlines, going through a period of significant expansion, acquired them. Jet wet-leased two 777s to the Istanbul- based operator initially and it was so enamoured of the aircraft that it took all seven examples, before placing an order for 12 of its own.
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