FROM ‘CRACKERTOWN’ TO THE ‘ATL’: RACE, URBAN RENEWAL, AND THE RE‐MAKING OF DOWNTOWN ATLANTA, 1945‐2000 by IRENE VALERIE HOLLIMAN (Under the Direction of PAUL S. SUTTER) ABSTRACT This dissertation considers the many ways in which successive waves of postwar urban renewal transformed the city of Atlanta. I contend that each renewal effort was inherently flawed because each attracted opposing interest groups with conflicting visions of how the city of Atlanta should be repaired and what the city of Atlanta, when “fixed,” should look like. Atlanta city planners, elected officials, businessmen, along with housing and Civil Rights advocates sought out federal Urban Renewal funding shortly after the end of the Second World War as a means of eliminating dilapidated housing and stabilizing downtown property values. In the 1960s, as federal renewal funding shifted away from programs that razed and re‐built the physical environment towards more comprehensive welfare programs, Atlanta’s governing power coalition of white elites and black middle class resisted incorporating federal antipoverty measures that mandated citizen participation of the poor. The city’s first black elected officials, many of whom had cut their political teeth in Civil Rights Movement protests, came to power just as early urban renewal failures and the end of segregation de jure convinced the city’s affluent tax base (both white and black) to relocate in the suburbs. Beginning in the mid‐1970s, the city’s tenuously reconfigured power coalition, faced with a sharp decline in the availability of federal renewal funding, turned to private and quasi‐privately funded downtown redevelopment plans for Atlanta. Through the construction of the Peachtree Center, the Omni, and Georgia World Congress Center, Atlanta’s black city leaders increasingly conceived of downtown Atlanta as a place to serve tourists and conventioneers, a marked shift away from the grassroots‐organized, community‐led ethos that had brought many of Atlanta’s new politicians into office. Finally, Atlanta’s participation in the federally sponsored Empowerment Zone revitalization program in the 1990s suggests the extent to which Atlanta city officials and city boosters sought to revitalize the physical space of downtown Atlanta without, once more, fully appreciating how that redevelopment could (and did) negatively affect the city’s poorer African American residents living in and near downtown. INDEX WORDS: American South, New South, Atlanta, Urban Renewal, Model Cities, Civil Rights Movement, Student Non‐Violent Coordinating Committee, Summerhill Riot, Atlanta Fulton County Stadium, Atlanta Civic Center, Peachtree Center, Omni, Georgia World Congress Center, 1996 Olympics, Empowerment Zone, William B. Hartsfield, Ivan Allen Jr., Sam Massell, Maynard Jackson, Andrew Young, Bill Campbell, John Portman, Tom Cousins. FROM ‘CRACKERTOWN’ TO THE ‘ATL’: RACE, URBAN RENEWAL, AND THE RE‐MAKING OF DOWNTOWN ATLANTA, 1945‐2000 by IRENE VALERIE HOLLIMAN B.A. UNIVERSITY OF GEORGIA, 1995 M.A. UNIVERSITY OF GEORGIA, 2001 A Dissertation Submitted to the Graduate Faculty of The University of Georgia in Partial Fulfillment of the Requirements for the Degree DOCTOR OF PHILOSOPHY ATHENS, GEORGIA 2010 © 2010 Irene Valerie Holliman All Rights Reserved FROM ‘CRACKERTOWN’ TO THE ‘ATL’: RACE, URBAN RENEWAL, AND THE RE‐MAKING OF DOWNTOWN ATLANTA, 1945‐2000 by IRENE VALERIE HOLLIMAN Major Professor: Paul S. Sutter Committee: James C. Cobb John C. Inscoe Electronic Version Approved: Maureen Grasso Dean of the Graduate School The University of Georgia May 2010 iv ACKNOWLEDGEMENTS The idea for this dissertation grew out of a summer job working the turnstiles at the old Atlanta Fulton County stadium, where I first discovered a side of my hometown that I had never known. The majority of my work colleagues were African American men old enough to have been my grandfather. At the close of each night’s game, I followed my co‐ workers out to the parking lot and waited with them for the game traffic to thin out. I listened as they told me story after story about what it was like to grow up black in Atlanta before the Civil Rights Movement. Until that summer, what I knew of Jim Crow came from dry textbooks, lecture notes, and old black and white film clips. I associated the word segregation with Supreme Court cases, and considered racism something that had been largely resolved. Their stories forced me to reconsider what I thought I knew about my neighborhood, my city, and my past. I want to thank my stadium friends for inspiring me to write this part of Atlanta’s story. This dissertation has been with me for nearly a third of my life now, and while the research and the writing were rather lonely endeavors, it truly took a village of friends and colleagues to help me create the final product. In as much as I can, I would like to try to acknowledge them here. First thanks go to my fine dissertation committee members. James Cobb had the great misfortune of teaching me when I was a first‐semester Master’s student. He suffered through my early papers, and I feel certain that I owe him some red pens as a result. He introduced me to Southern historiography, and perhaps even more importantly, he taught v me about the historical profession. He never gave praise freely, but what praise he did give meant all the more because I worked so hard to earn it. John Inscoe is perhaps the kindest and friendliest face I have encountered thus far in the historical profession. He provided me much needed early encouragement, and managed to find something positive about my writing even when no one else could. He nudged me to apply for writing awards, and supported my interest in teaching development, and always asked how the writing was coming along. Paul Sutter has more than earned his own paragraph. I never took a class with Paul, nor did I serve as his teaching assistant, but he has mentored me throughout my graduate school years. He agreed to sit on my Master’s thesis committee even though it was not remotely concerned with environmental history. He guided me through a comprehensive exam field in modern American history, and I was continually struck by his ability to grasp historiographical arguments in every imaginable subfield. He counseled me through the difficult dissertation proposal process, listened to and critiqued the ideas that came to me during research, and finally volunteered to step in as my major dissertation advisor. I admire and respect him as a scholar and teacher, but I am most grateful for his ever practical and thoughtful mentoring. Ensconced within the bowels of LeConte Hall, UGA’s history department corralled a fantastically smart and witty group of graduate students who not only helped me to clarify my prose, but also made researching and writing a fun experience. When I arrived, veteran graduate students Alex. Macaulay, Tammy Ingram, Jim Giesen, Anne Marshall, Bobby Keeling, Jennifer Gross, and John Walker Davis, Justin Nystrom, Boram Yi, Rebecca Scales, and Jennifer Tharp introduced me to Athens. Tammy Ingram deserves particular thanks. In vi Athens, New Haven, and New York, we shared many a cold beer and many a chapter draft, and I am grateful for her quick mind and her persistent thirst. In my cohort, I enjoyed the camaraderie of Mary Ella Engel, Will Holmes, and Frank Forts, to name a few. And arriving in Athens just after me, John Hayes, Jennifer Roady‐Lawson, Judkin Browning, Bert Way, Robby Luckett, Ichiro Miyata, Bruce Stewart, Keira Williams, Chris Manganiello, Chris Huff rounded out what was surely the finest group of colleagues ever—never has it been so much fun to go into the office in the morning. And even though I was done with both coursework and teaching assistantship duties by the time Tore Olsson, Kathi Nehls, and Lesley‐Anne Reed arrived at Georgia, my research and writing are all the better for having known them, too. Colleagues Bethany Moreton and Pamela Voekel offered me summer housing at crucial research and writing points. Cassie Sheldon Strawn, Leighanne Pace, Dot Paul, and Megan Haley provided much‐needed Athens girl‐time away from historical pursuits. Leighanne put up with my cooking experimentation, and Dot endured my dissertation doldrums ad infinitum. And yoga guru Debra Alvis helped me to put this dissertation in perspective when it threatened to overwhelm me. I would be remiss if I did not thank the archivists who listened eagerly as I explained my project and suggested numerous manuscript collections for me to browse. I would like to thank Annie Tilden at Georgia State University’s Special Collections, Mike Brubaker and Helen Matthews at the Atlanta History Center, Kathy Shoemaker at Emory University’s Robert Woodruff Library, and the ever‐funny Jill Severn at the University of Georgia’s Russell Library. Historians outside the halls of LeConte also helped shape this dissertation. I would like to thank Matt Lassiter and Kevin Kruse in particular for encouraging me in my choice vii of topic and for suggesting archival material and argument nuances. Mark Rose served as a panel commentator for our 2007 OAH panel, and he helped me revise Chapter 2 for publication in the Journal of Urban History. I am forever indebted to his kind, patient editorial hand. I am certain that his suggestions have helped improve the rest of the dissertation as well. I would also like to thank a cadre of folks who kept me grounded and reminded me who I was when I had my head seemingly stuck in a history book for a decade. From high school and undergrad, thanks to Allison Zelski Holtzman, Allyson Bobo Marmion, Elizabeth Bloodworth, the whole Hayes family, Matt and Pete Candler, Meredith Jones Candler, John “Mr.