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Annual Report 2013

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Annual Report 2013 ANNUAL REPORT 2013 - 2014 ABOUT The USC Center on Public Diplomacy (CPD) was established in 2003 as a partnership between the Annenberg School for Communication and Journalism and the School of International Relations at the University of Southern California. CPD is a recognized leader in the public diplomacy research and scholarship community and is the definitive go-to destination for practitioners and international leaders in public diplomacy, while pursuing an innovative research agenda designed to bridge the study-practice gap. Visit www.uscpublicdiplomacy.org for the latest public diplomacy news, research, commentary, event information and professional education opportunities. TABLE OF CONTENTS The Year in Review . 2-3 Strategic Priorities . 4-5 Research . 6 Publications . 7 Events . 8-9 Professional Education . 10 MPD Students @CPD . 11 People . 12 ii Message from the Director Message from the Chairman Through the hard work of our staff, fellows, interns and of the CPD Advisory Board board members, we have made significant progress Since assuming the chairmanship of the CPD Advisory toward establishing the USC Center on Public Diplomacy Board a year ago now, I have seen the Center go from as a world leader in the study and practice of public strength to strength . From establishing an ambitious diplomacy . You will find the details of our activities in this set of priorities to guide its growth, to developing ever- Annual Report . Highlights from this past year include: more creative ways to share its research and know-how, pursuing a focused research agenda to address the study- CPD has continued to blaze trails in the field of public practice gap; developing a robust digital presence, with diplomacy scholarship and practice . The board has revamped website, improved social media, and more rallied behind Jay to support, advise and share his diverse content; achieving solid audience growth, with development plans for the Center . double-digit increases in viewership across web and social media platforms; and heightening relevance to the future I now call on you, the reader of this Annual Report, to of public diplomacy by investing in student engagement contribute in whatever way you can to the continued success and expanding professional training offerings . of the USC Center on Public Diplomacy . With increased resources, CPD can achieve even greater impact which is Looking ahead, the challenges to expand our reach and good news for any group interested in improving global influence through research for action, innovative public- communication and international security — an almost diplomacy learning, and broader public engagement remain universal goal that is at the heart of public diplomacy . as does our need to improve CPD’s financial stability . A main task this year is to accelerate the Center’s growth by Thank you for your interest in CPD . building scale and raising its profile for higher impact . I thank you for your support . Mel Levine Jay Wang 1 HIGHLIGHTS from the 2013-14 Academic Year AUGUST 2013 NOVEMBER 2013 JANUARY 2014 Jay Wang assumes directorship of the USC CPD Conversations in Public Diplomacy Center on Public Diplomacy “U.S.-Mexico Public Diplomacy: A Conversation with Ambassador Arturo Sarukhan” Mel Levine assumes chairmanship of the CPD Advisory Board “U.S. Public Diplomacy: A Conversation with Evan Ryan, U.S. Assistant Secretary of State for Former CPD Director Philip Seib publishes Education and Cultural Affairs” “Public Diplomacy and the Media in the Middle East” for CPD Perspectives series APDS Conference, Co-Sponsored by CPD “Public Diplomacy of the Americas,” featuring speakers from Viva Panama, CECUT, Amazon Watch, ProChile, ProMexico, The Alchemists SEPTEMBER 2013 Transmedia Storytelling and Telemundo Votes are in for the ten biggest public diplomacy stories of 2013 published by CPD; Pope Francis’ global outreach comes in first place 2013 CPD Prize for Best Student Paper awarded Conference report: “International Broadcasting in the Social Media Era” published to Lee Yaniv, MPD ’14 CPD’s “Global Youth and the Next Generation of Public Diplomacy” research initiative is launched CPD Conversations in Public Diplomacy “How the World Sees America,” Richard Wike, First joint workshop on public diplomacy Director, Pew Global Attitudes Project Mexico-U.S. Relations: evaluation held with the U .S . Advisory Can Public Diplomacy Help Bridge the Gap Commission on Public Diplomacy “Toward Ethical Soft Power & Public Diplomacy,” Between Reality and Perceptions? Professor Naren Chitty, Macquarie University Arturo Sarukhan CPD-Journalism Forum “The Origins of Celebrity Diplomacy,” Ira Wagman, “The Road to Sochi: Sports, Diplomacy and the Canada-U.S. Fulbright Visiting Research Chair in Media,” featuring Derek Shearer, former U.S. Public Diplomacy Ambassador to Finland; Alan Abrahamson, award- winning sportswriter; Daniel Durbin, Director of Ambassador Arturo Sarukhan joins CPD from the Annenberg Institute of Sports, Media and Mexico as Distinguished Visiting Scholar Society at USC “Britain’s International Broadcasting” by BBC journalist Rajesh Mirchandani and City University OCTOBER 2013 London lecturer and researcher Abdullahi Tasiu Abubakar is published in the CPD Perspectives series CPD-Journalism Directors’ Forum “A Conversation with Kim Ghattas,” author and BBC correspondent FEBRUARY 2014 CPD Conversations in Public Diplomacy Published first CPD Annual Review of global “Private Sector Strategies for Diplomatic Success,” public diplomacy trends and developments Dr. Bernd Fischer, Consul General, German Consulate in Los Angeles DECEMBER 2013 CPD Conversations in Public Diplomacy “Rediscovering the Cyrus Cylinder: The Making “On the Frontlines of Public Diplomacy: A View of a Cultural Icon,” Timothy Potts, Director, CPD Advisory Board meeting held in New York City from a Foreign Service Officer,” featuring John J. Paul Getty Museum Connerley, U.S. Public Diplomat in Residence CPD Director Jay Wang publishes book Shaping “India’s Soft Power,” with Professor Daya Kishan CPD announces 2013-15 CPD Research Fellows: China’s Global Imagination: Branding Nations Thussu, University of Westminster Ellen Huijgh, Tara Ornstein, and James Pamment at the World Expo (Palgrave Macmillan) 2 APRIL 2014 MAY 2014 U .S . China Bi-National report Building U.S. MPD Students release “Innovations in Brazilian China Trust Through Next Generation People, Public Diplomacy” report with support from CPD Platforms and Programs released in conjunction with USC Annenberg and USC U .S .-China Institute CPD Monitors on “The Daily Show Goes to China” and “Mexico-U.S. Relations” published “De-Americanizing Soft Power Discourse?” by Daya Kishan Thussu, professor at the CPD bids fond farewell to interns from the MPD University of Westminster, published in the Class of 2014 CPD Perspectives series CPD Monitor “On Crying Wolf” published featuring article by Nicholas J . Cull JUNE 2014 Second joint workshop on public diplomacy evaluation held with the U .S . Advisory Summer issue of PD Magazine released Commission on Public Diplomacy featuring “The Power of Non-State Actors” CPD Conversations in Public Diplomacy CPD Monitors on “China-U.S. International Exchange Networks” and “Discovering Soft “It’s Complicated: America’s Relations with Power” published Pakistan,” with Cameron Munter, former U.S. Ambassador to Pakistan Published report from CPD Annual Conference “A New Era in Cultural Diplomacy: Rising Soft Jennifer Hubbert “PD Evaluation: What Can and Can’t Be Power in Emerging Markets” Measured?” with the U.S. Advisory Commission on Public Diplomacy CPD 2014 Annual Conference CPD Annual Conference: “A New Era In Cultural Diplomacy: Rising Soft Power in Emerging JULY 2014 Markets,” featuring speakers from India, Mexico, Nigeria, Poland, Turkey, the United Kingdom and Ninth Annual CPD Summer Institute in Public the United States Diplomacy CPD and the Netherlands Institute of International Relations, Clingendael, MARCH 2013 collaborate to produce “The Digital Diplomacy Bibliography” for CPD Monitor Sean Aday (L), Katharine Brown (R) CPD’s all-new website is launched at www.uscpublicdiplomacy.org “Debating Soft Power at Wilton Park,” featuring New CPD Doctoral Dissertation Grant Richard Burge, Chief Executive, Wilton Park AUGUST 2014 opportunities announced “Distant Neighbors to Strategic Partners: Patrick J . Linehan assumes post of CPD Public “Q&A with CPD” series established to interview What if the U.S. & Mexico Co-Hosted the Diplomat in Residence, 2014-16 international thought-leaders and key 2026 World Cup?” with Ambassador Arturo practitioners of public diplomacy Sarukhan, Michael Govan, Leon Krauze, Pamela Starr and Jorge Gonzalez (Occidental College) (Co-sponsored by the USC Political Student Assembly) “Economic Engagement in a Networked World,” A Reception and Conversation with Charles Rivkin, former Assistant Secretary of State for Economic and Business Affairs Co-sponsored by the USC Center on Public Diplomacy and the Association of Public CPD Student Fellowships created to help recruit Diplomacy Scholars top MPD candidates “Film Diplomacy: Exporting Independent U.S. CPD Conversations in Public Diplomacy Culture,” featuring the American Film Showcase’s Alan Baker, Michael Renov, Rachel Gandin Mark, “EU’s Diplomatic Strategies and Challenges: and Alex Ago An Emerging Southern Mediterranean,” featuring Michael Reinprecht, European Union official Patrick J. Linehan 3 STRATEGIC PRIORITIES SHARPENED OUR STRENGTHENED THE TRANSFORMED
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