REACH MORE EXTEND YOUR REACH ACROSS FLORIDA – TWO MARKETS, ONE MULTIMEDIA COMPANY

1 INSIDE

EXTEND YOUR REACH COMPANY OVERVIEW About Us And What We Do ACROSS FLORIDA 3 MARKET 4 Our Coverage Area As your go-to-market partner, we help you deliver the right message to the right audience at the right The Qualified Consumers AUDIENCE time. Whether your target audience is in our 6 We Deliver Central or South Florida markets, or elsewhere in Florida -- or beyond -- we deliver the right A Wide Array of Multimedia combination of audience, platforms, insights and PRODUCTS strategy to help you achieve your goals. Let us 7 Solutions to Reach Your Goals help you reach your business objectives today.

2 OUR UNIQUE LEVERAGING OUR REACH, QUALITY & SCALE TO DELIVER POSITION BETTER RESULTS

AWARD-WINNING JOURNALISM 56M Our Pulitzer Prize-winning brands inform, protect, UV’s/MO inspire and engage audiences with 10.1M readers weekly.

9 markets 2 out of the top 3 DMA’s TRUSTED LOCAL CONNECTION No. 1 We create and distribute content LOCAL MEDIA connecting consumers and businesses.

STRATEGIC MARKETING ARM KPI We develop and execute No. 1 Media Company & ROI FOCUS comprehensive marketing in 6 of 9 Markets programs.

3 COVERING HALF OF FLORIDA

Orlando DMA 18th largest th From Orlando to the Florida Keys 9 fastest growing

– encompassing 3 DMA’s Orlando Sentinel Primary Market

11.5M 53% West Palm Beach/ Population of Florida Indian River DMA 40h largest 24th fastest growing Sun Sentinel Projected Five Year Growth Primary Market

Orlando DMA 2X AS FAST Miami/ Ft Lauderdale DMA W. Palm Beach/ Miami Ft. As The National Average th Lauderdale DMAs 16 largest 11th fastest growing 3rd largest Hispanic market

Source: Claritas, 2021. LOCAL WEEKLY READERS IN MASS REACH 1.7M PRINT/ONLINE

LOCAL DAILY NEWSPAPER & NEWS SITE IN ORLANDO NO.1 & SOUTH FLORIDA

WEEKLY NET REACH IN PRINT AND/OR 31% ONLINE WEEKLY

Source: Scarborough 2020, R1. Base: Primary Market Areas. *Net reach based on Orlando, West Palm Beach and Miami/Ft. Lauderdale DMAs. 5 WE REACH A QUALIFIED AUDIENCE OF UPSCALE, OUR AUDIENCE EDUCATED ADULTS WITH DISCRETIONARY INCOME

ORLANDO SENTINEL & SUN SENTINEL DEMOGRAPHICS READ IN PRINT OR ONLINE IN THE PAST 7 DAYS $81,300 48 68% 65% 50% 34% avg. household income median age attended college homeowners white collar household with children ($5,700 Higher Than Mkt. Avg.) (2 Years Younger Than Mkt. (Index 117) (Index 109) occupations (Index 110) Avg.) * (Index 120) 6 Source: Scarborough 2020, R1. Base: Orlando, West Palm BeachSource: and Scarborough Miami/Ft. Lauderdale 2020, R1. Base: DMAs. Orlando, West Palm Beach and Miami/Ft. Lauderdale DMAs. MULTIMEDIA INTEGRATED SOLUTIONS

PRINT DIGITAL

CONVERSION EXTENDED MARKETING 360° REACH marketing capabilities

DIGITAL BRANDED SERVICES CONTENT

MULTI- CULTURAL EVENTS WHAT WE OFFER The variety and depth of our media capabilities enables us to develop more strategic solutions to maximize your REACHING ANYONE, ANYWHERE, ANYTIME investment. 7 INSERTS SPECIAL SECTIONS HIGH IMPACT TARGETING MAGAZINES PRINT READERS REACHING 1.3M/WEEK

159,732 Sunday

No. 1 Local Newspaper in Orlando No. 1 Local Newspaper in South FL

Source: Scarborough 2020, R1. Reach based on Orlando, West Palm Beach and Miami/Ft. Lauderdale 8 DMAs. REACH ENGAGED, SPECIAL NICHE AUDIENCES WITH OUR TARGETED SECTIONS SPECIAL SECTIONS

MONTH/SECTION PUB DATE MARKET MONTH/SECTION PUB DATE MARKET

January June NY Times Living Well January 10 Both Pets June 13 Both All-County High School Fall Sports January 17 S. Florida All-County High School Spring Sports June 20 S. Florida February Healthy Eating July 11 Both Relationships February 14 Both August Explore Florida February 14 Both Football Preview August 29 Both Summer Camp Guide I February 21 Orlando September March 36 Hours September 5 Both Virtual College Fair March 7 Both Top Workplaces September 19 Orlando Prime Magazine March 7 S. Florida October Prime Expo Guide March 14 Orlando Guide to the Arts October 3 S. Florida Summer Camp Guide II March 21 Orlando Puzzle Book October 10 Orlando MLB Preview March 28 Orlando Explore Florida October 17 Both All-County High School Winter Sports March 28 S. Florida Life’s Victories October 17 S. Florida April Medicare Guide October 24 Both Prime Expo Guide April 18 S. Florida Prime Expo Guide October 31 S. Florida Camping & Outdoor Recreation April 18 Both Prime Expo Guide Late Oct. or Early Nov. Orlando Summer Camp Guide III April 25 Orlando November May Prime Magazine November 7 S. Florida Celebrating Nurses May 2 S. Florida Holiday Gift Guide November 21 Both Explore Florida May 9 Both December Summer BBQ & Entertaining May 16 Both Big Book of Ads December 5 Orlando Top Workplaces May 23 S. Florida Year in Photos December 19 Both Hurricane Guide May 30/El Sentinel May 29 Orlando All-County High School Sports December 26 S. Florida

Dates Subject to Change ORLANDO SENTINEL INSERTS MORE ZONES, MORE OPTIONS, MORE PRECISE TARGETING

Orlando Sentinel Total Coverage Select Coverage El Sentinel With insert vehicles that deliver your Sundays & Thursdays Thursdays Saturdays message into the homes of our Thursdays Non-Subs Key Advertiser ZIPs Hispanic Targeted newspaper subscribers and non- subscribers, as well as zip code level zoning, targeting options are endless. Layering multiple distribution methods SUN SENTINEL allows you to reach the optimum penetration level for your product.

OF NEWSPAPER INSERT READERS 71% ACT ON THE ADVERTISING MESSAGE

Sun Sentinel Total Coverage Zoned Pubs El Sentinel Sundays & Wednesdays Wednesdays Thursdays Wednesdays Non-Subs Non-Subs Hispanic Targeted

Source: Coda Ventures Triad Newspaper Ad Effectiveness Service. 10 E-EDITION APPS EMAIL ONLINE READERS NEWSLETTERS PODCASTS NEWS SHOW RICH MEDIA PAID POSTS 35.8M 12.6M SWEEPSTAKES CONTESTS PAGE VIEWS/MO UNIQUE VISITORS/MO

OrlandoSentinel.com SunSentinel.com TARGETING GEOGRAPHIC CONTEXTUAL DEMOGRAPHIC BEHAVIORAL DAYPARTING AUDIENCE

No. 1 Local news site in Orlando No. 1 Local news site in South FL

Source: Google Analytics, January–December 2020, Monthly Average: Includes OrlandoSentinel.com and 11 SunSentinel.com only. HIGH IMPACT RICH MEDIA

LIGHTHOUSE BILLBOARD DOMINATION STORY LEVEL HOMEPAGE & SECTION FRONTS HOMEPAGE & SECTION FRONTS

collapsed Light House Rich Media Billboard Rich Media

With prominent positioning and the ability to This fixed position is an over-sized ad Take over the entire home target, the lighthouse ad is the first thing a unit that can be manually collapsed page or section front. Own all consumer sees on story-level pages. by the user. ad units.

12 CUSTOM CHANNEL SPONSORSHIPS

ALIGN YOUR BRAND WITH TRUSTED CONTENT

Connect your brand with our audience's passions by aligning with our trusted News, Sports and Entertainment content, including:

• Let's Go, South Florida • Miami Hurricanes • Orlando Sentinel Now • Weather • GrowthSpotter • Space Channel • Schools & Parenting • Safety & Justice • Disney 50 • Destination Spotlight • Miami Dolphins • Central Florida Explorer • Miami Heat • Twinkly Lights • High School Sports • Orlando Soccer

13 E-EDITION REACH SOME OF OUR MOST LOYAL, LOCAL & ENGAGED READERS Orlando Sentinel E-Edition Sun Sentinel E-Edition

PV TRAFFIC INCREASED 29% YOY

LOYAL LOCAL ENGAGED

33.1M 216K 82% of page views are 15 73% MONTHLY MONTHLY from the Central & South Florida minutes Of views on PAGE VIEWS UNIQUE VISITORS DMAs, and 90% are from Florida spent tablet/desktop

Source: Google Analytics, January – December 2020 Monthly Average; % Growth in Average Monthly Page Views From 2019 to 2020. 14 We are a leader in Central & South Florida mobile. Our mobile apps generate nearly 3 MILLION SCREEN VIEWS MONTHLY MOBILE APPS

IOS APP

2.7M 50,400 SCREEN VIEWS/MO UNIQUE VISITORS/MO

ANDROID APP

288,800 7,100 SCREEN VIEWS/MO UNIQUE VISITORS/MO

Adults who use a mobile device to read a newspaper tend to be younger & more affluent than average. Source: Google Analytics, January – December 2020; Scarborough 2020, R1. 1515 E-NEWSLETTERS OrlandoSentinel.com E-Newsletters SunSentinel.com E-Newsletters Connect with a digital audience of engaged readers who have asked to receive updates on topics that interest them most. Daily and weekly newsletters are delivered directly to the in-boxes of OrlandoSentinel.com and SunSentinel.com subscribers. Your message is served in the form of highly visible marquee ads – up to 5 per newsletter.

DAILY E-NEWSLETTERS THE MORNING REPORT BREAKING NEWS ALERTS SPORTS FINAL THE HEALTH REPORT Orlando (Daily) Orlando (Daily) Orlando (Daily) Orlando (Daily) Subscribers: 37,700 Subscribers: 34,500 Subscribers: 4,400 Subscribers: 2,600 Open Rate: 16% Open Rate: 22% Open Rate: 19% Open Rate: 25%

MORNING UPDATE BREAKING NEWS ALERTS GROWTHSPOTTER S. Florida (Daily) S. Florida (Daily) Orlando (Monday - Friday) Subscribers: 14,000 Subscribers: 35,000 Subscribers: 1,600 Open Rate: 38% Open Rate: 41% Open Rate: 45%

WEEKLY E-NEWSLETTERS

TRENDING WEEKLY TRENDING WEEKLY TRAVEL UNRAVELED THEME PARK RANGERS GO FOR LAUNCH S. Florida (Friday) Orlando (Thursday) Orlando (Thursday) Orlando (Tuesday & Thursday) Orlando (Friday & As Needed) Subscribers: 46,000 Subscribers: 57,200 Subscribers: 3,600 Subscribers: 14,900 Subscribers: 2,800 Open Rate: 37% Open Rate: 25% Open Rate: 22% Open Rate: 21% Open Rate: 31%

THE WEEKENDER FAMILIES AND SAVINGS THE EAT BEAT THE HEALTH REPORT POLITICAL PULSE S. Florida (Thursday) S. Florida (Wednesday) S. Florida (Tuesday & Thursday) S. Florida (Wednesday) Orlando (Wednesday) Subscribers: 8,000 Subscribers: 6,000 Subscribers: 7,000 Subscribers: 1,600 Subscribers: 2,200 Open Rate: 57% Open Rate: 38% Open Rate: 55% Open Rate: 52% Open Rate: 39%

THE POWER LUNCH MIAMI DOLPHINS MIAMI HEAT SOURCE MIAMI HURRICANES S. Florida (Monday & Thursday) (THE FINS FLASH) S. Florida (Weekly – Day varies) (THE U REPORT) Subscribers: 5,600 S. Florida (Thursday & Sunday) Subscribers: 6,000 S. Florida (Friday) Open Rate: 48% Subscribers: 4,000 Open Rate: 44% Subscribers: 1,600 Open Rate: 54% Open Rate: 65% 16 Hispanics make up 25% of the Central Florida market and HISPANIC REACH 44% of the South Florida market. EL SENTINEL

276K 1M+ 658K COPIES/WK PAGE VIEWS/MO UNIQUE VISITORS/MO

Hispanic Weekly Publication in Source: Claritas, 2021; Google Analytics, January – December 2020; Scarborough 2020, R1. Base: Orlando Orlando & South Florida (Orlando DMA) – South FL (West Palm Beach & Miami/Ft. Lauderdale DMAs). NO. 1 EVENTS CONNECT YOUR BRAND WITH THE COMMUNITY

PARTNERSHIPS ∙ SPONSORSHIPS ∙ CUSTOM-BUILT SIGNATURE We help advertisers strengthen their relationships with consumers, while providing extensive multimedia exposure to build awareness. Each event is unique! Our events are creatively inspired, thoroughly planned and flawlessly executed to meet the EVENTS highest expectations – of partners and attendees.

PRIME ONLINE CELEBRATING NURSES TOP WORKPLACES EXCALIBUR PARTY IN PINK

Connect with a powerful, Honor nurses in our community Celebrate and align with the top Interact with influential Support Breast Cancer Awareness relevant audience of adults during National Nurses Week companies in Central & South South Florida professionals and celebrate Life’s Success 50+ Florida ORLANDO: MARCH 18-APRIL 1 SOUTH FL: MAY 20 SOUTH FL: APRIL 15-29 SOUTH FL: MAY 6-12 SOUTH FL: JUNE 9 SOUTH FL: OCTOBER 1-31 ORLANDO: SEPTEMBER 17 SOUTH FL: NOVEMBER 6-20

CHECK OUT OUR WORK VIEW VIDEOS FROM ORLANDO SENTINEL & SUN SENTINEL EVENTS 18 THANK YOU LET’S REACH MORE . . . TOGETHER

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