Operation Best Foot Forward One-Day, High Visibility Crosswalk Enforcement Action Wednesday, February 7, 2018 at 7:00 a.m. to 11:00 a.m. Total Media Ad Value: $80,171 | Total Impressions: 851,372 (estimate)
The Orange County Sheriff’s Office (OCSO) and the Orlando Police Department (OPD) enforced Florida’s driver-yield law at seven crosswalks during the 19th round of Operation Best Foot Forward.
Total Enforcement Actions ▪ OPD: 10 warning, 5 citations ▪ OCSO: 7 warnings, 59 citations
Earned Media Ad Value: $80,171 ▪ Television – 6 stations ▪ Digital/Print – 3 outlets ▪ Radio – 2 stations
Social Media Reach (BWCF + BFF) – February 5 – 9, 2018 ▪ Est. Impressions – 38,662 Total ▪ Facebook – 2.1 K ▪ Twitter – 36.1K ▪ Instagram – 462 **An impression is defined as the point in which the ad or article is viewed by one person**
Quick Stats - Operation BFF Progress Report since June 2012
Summary of Crosswalk Enforcement of February 2018 Operation BFF
Crosswalk Enforcement Schedule for Wednesday, February 7 Crosswalk Time Schools Nearby Enforcement Metrowest Blvd. & Eagle Nest 7 to 8:15 a.m. Eagle Nest Elementary OPD Elementary School Metrowest Blvd. & Kirkman 7 to 8:15 a.m. Eagle Nest Elementary OPD School E. Harding & S. Mills Ave. 8:30 to 9:45 a.m. Boone High School OPD
Orange Ave. & Michigan St. 8:30 to 9:45 a.m. Boone High School OPD
Pine Street & Rosalind Ave. 10 – 11 a.m. Lake Eola Charter OPD School North Pine Hills Rd. & El Trio Way 9:30 - 10:30 a.m. Evans High School OCSO Waterford Lakes Pkwy. & Coquina 9:30 - 10:30 a.m. OCSO Rock St. Landstar Blvd. & Misley Dr. 9:30 - 10:30 a.m. Oakshire Elementary OCSO School Universal Blvd. & Rosen 10 - 11 a.m. Rosen Hospitality OCSO Hospitality College College
News 13 Ryan Harper, OSCO Deputy, Amanda Day, Commissioner Nelson, BFF data collector Tony Calabro, City of Kissimme planner and BFFer Randy Schrader out at the Pine Hills Rd. & El Trio Way crosswalk for Operation Best Foot Forward.
Operation Best Foot Forward Media Takeover Total Media Ad Value: $80,171 | Total Impressions: 851,372
TV/Radio Media Coverage
Operation Best Foot Forward WDBO-FM February 7, 2018 Samantha Jordan Operation Best Foot Forward Segment Ran: Real Radio 104 6:32 a.m. February 7, 2018 9:03 a.m.
Keep a close eye on the crosswalks WKMG ORD Segment Ran: Drivers to stop at intersections 8:04 a.m. February 6, 2018 Spectrum News 13 9:03 a.m. February 7, 2018 10:02 a.m. Ryan Harper 11:03 a.m.
Operation Best Foot Forward Today WFTV Channel 9 February 7, 2018 Operation Best Foot Forward Midday Segment Ran: Ty Russell Spectrum News 13 2:09 p.m. February 7, 2018 3:09 p.m. David Bodden 4:09 p.m.
Good Day Orlando at 9 AM Fox 35 News February 7, 2018 Eyewitness News in the Morning: Segment Ran: Undercover Officers 7:26 a.m. Central Florida’s TV 27 8:35 a.m. February 7, 2018
The Morning Rush: Operation BFF Fox 35 News February 7, 2018 Amanda Day Interview Fox 35 News February 7, 2018
Operation Best Foot Forward Happening Today WFTV Channel 9 Early news: Operation Best Foot Forward Segment Ran: February 7, 2018 Spectrum News 13 5:04 a.m. Racquel Asa February 7, 2018 7:05 a.m. David Bodden
Best Foot Forward Central Florida's TV 27 February 7, 2018 Martha Sugalski
Wednesday Operation in Pine Hills Segment Ran: Spectrum News 13 5:26 p.m. February 7, 2018 10:25 p.m. Ryan Harper Downtown Orlando Operation Best Foot Forward WKMG News 6 February 7, 2018
February 7, 2018
Drivers must be more careful Fox 35 News Operation Best Foot Forward Boone Highschool February 7, 2018 WESH 2 Luanne Sorrell February 7, 2018 Adrian Winsett
Crackdown to keep Pedestrians Safe Yesterday's Operation Best Foot Forward WKMG Channel 6 Central Florida's TV 27 February 7, 2018 February 8, 2018
Print/Online Media
Operation Best Foot Forward targets drivers who don’t
yield to pedestrians WFTV Channel 9- Online
Cops hit the crosswalks to curb Orange's February 7, 2018 pedestrian fatalities Ty Russell Orlando Sentinel
February 8, 2018
Orlando police, Orange County deputies launch Operation Best Foot Forward Focuses on Crosswalks ‘Best Foot Forward’ Click Orlando- Online Spectrum News 13- Online February 7, 2018 February 7, 2018 Sachelle Saunders David Bodden
Social Media: Social Media Totals for BFF and BWCF November 5 – 9, 2017
Facebook: • 11 posts about Operation BFF • 6 shares • 2.1K estimated impressions • 1,661 Shares from media websites
Twitter: • 26 tweets about Operation BFF • 1,111 retweets, hashtags and likes • 36.1K estimated impressions • 563 profile visits
Instagram: • 3 photos posted • 462 estimated impressions • 70 likes Notable Engagers:
• Ty Russell: WFTV • Sachelle Saunders: Click Orlando • David Bodden: Spectrum News 13 • Samantha Jordan: WDBO-FM • Krista Torralva: Orlando Sentinel • Ryan Harper: Spectrum News 13 • Racquel Asa: WFTV • Commissioner Nelson • MetroPlan Orlando • Erik von Ancken, WKMG News 6 • Rosen College • Toyota of Orlando • Fox 35 News • WOFL • WKMG • Real Radio 104 • News 13 Traffic • WFTV Eyewitness News • WESH • Orange County Sheriff’s Office • Orlando Police Department
Twitter Media Engagement: BFF Twitter: My News13 Traffic and News 13 tweeted details about Operation Best Foot Forward, while the Sentinel tweeted an article about the operation.
Twitter Media Engagement (Continued):
Facebook: WFTV Channel 9 shared their story on Facebook, garnering 23 shares.
BFF Tweets
Our Partners: BFF Tweets: OPD and OSCO shared information about Operation BFF prior to and during the enforcement, while also retweeting BFF tweets.
Twitter Community Feedback:
Instagram Highlights:
Facebook Highlights: