THIS IS WHAT MAKES OUR NEW SUPER SOX SUPER. It's our great fat fluffy pom poms that are going to give your sales a big fat'boost. Wait till your customers see that Super Sox are made of 100% Creslan® acrylic fiber.* So they can Schneider, sis. eng. wash them all they want without worrying about shrink- ing, stretching or fading those bright bouncy colors. ARTISTIC FURNITURE MFG. COMPANY— 4879 Spring Grove Ave., Cincinnati, Ohio And theyare available in 17 45232 (513)681-4800 different color combina- Furniture tions. Super Sox. They A. Marcus Levy, pres., gen. mgr., and adv. make sense. And sales. dir.; E. G. Levy, v.p. •exclusive of ornamentation ART-MOLD PRODUCTS COMPANY—780 Wellington Ave., Cranston, R.I. 02910 (401) 781-5653 Golf tees, wood and plastic, regular and extra long; golf ball markers; stainless steel, aluminum and plastic divot fixers; golf towels; bag tags; golf jewelry; locker room acces- sories; golf shoe horns; golf clothes brush Harold Holland, pres.; Mel Hyman, v.p.; Joel Pressman, cont./off. mgr.; Sharon Cooper, exec. sec.

ASHAWAY LINE & TWINE MFG. COM- PANY—Laurel St., Ashaway, R.I. 02804 (401) 377-2221 Racquet strings J. T. Crandall, exec, off.; H. G. Waters, sis. mgr.

ASSOCIATED COMMERCIAL COMPANY, LTD.—501 Oregon Pacific Building, Portland, Ore. 97204 (503)223-4225 Findlater's Scotch; Boord's dry gin, vodka Erwin I. Davis, pres.; Robert N. Davis, v.p.

ASTRA BENT WOOD—Maple St., E. Arling- ton, Vt. 05252 (802)375-2566 Admiral's, bosun's mariner's, pilot's, cap- tain's, mate's, commander's, navigator's chairs; Windsor side chair; Sudbury stool; mate's stool. Note: all chairs and stools are available with upholstered backs, seats or both Barry G. Patton, v.p. mktg.; Madine Pero, cust. ser. mgr.

ATALANTA CORP.—17 Varick St., New York, N.Y. 10013 (212) 966-3600 Unox Holland canned hams; Celebrity Dan- ish and Hungarian canned hams; Tivoli Romanian canned hams; Celebrity rock lob- ster tails; Tiger, Valio cheese; Celebrity tuna fish; sardines; Mandarin oranges Leon Rubin, pres.; George Gellert, v.p.; Fred Conrad, sis. mgr.; Wayne Conrad, sis. Complete set of four prom. mgr. and adv. mgr. nos. 1, X, 3, and 4 ATCHISON LEATHER PRODUCTS Suggested retail (shown—Style #5030) $6.00 each. Other knit club sox styles to retail from COMPANY—P.O. Box 248, Atchinson, Kan. $2.00 each. Write for catalog showing complete line of golf accessories. 66002 (913) 367-6431 Creslan acrylic fiber is a product of American Cyanamid Company, Wayne, N. J. Tennis bags A. R. Berger, exec, off.; R. G. Piatt, sis. mgr. Since the beginning, man has for celebrated golfers like overcome great obstacles Walter Hagen, Gene Sarazen, endured in the royal and and Bobby Jones. ancient sport known as golf. By the 1930's, the steel shaft Man has survived. Golf also has had arrived. And with it the long hitters. Bright new stars appeared. Jimmy Demaret, Byron Nelson, Sam Snead, Ben Hogan. As steel revolutionized the golf shaft in the 20's, the introduction in the 1970's of carbon-graphite may be the beginning of a new golden golf era. But. Not all carbon- graphite shafts are alike! Most are lighter than steel which means greater clubhead CARBONITE GRAPHITE— speed. (The faster the club- Carbonite's unique process head travels at impact, the resists radial twist, allowing the clubhead to be SQUARE at impact. survived, even though it was outlawed in 1457. The Scottish "COMMON GRAPHITE"— Parliament of King lames II inability to resist radial twist decided that golf was interfer- forces clubhead to be OPEN ing with archery training and at impact. thus weakening national defense. Through the cen- turies, the game and its playing equipment have been refined. Coif shafts made of hickory wood appeared in the early 7900's and, despite their lack of uniformity, truly great players developed such as Britain's Ted Ray and Harry Vardon, and America's Francis farther the ball will go.) Don't settle for just any A few recover instantly due to carbon graphite shaft. Insist the use of pre-stressed, on all 3 advantages: continuous filament fibers. 7. Lighter weight (greater (That contributes to accuracy clubhead speed) as well as to distance.) 2. Instant recovery (with The Carbonite shaft is lighter less vibration) than steel. Recovers instantly. 3. Resistance to twist (club- And it resists radial twist. head square at impact) (That means Carbonite is Because it has all 3 advantages . . . Many players on the PCA tour are already using Carbonite shafts and the list is growing daily. Chances are your pro has several demon- strators you can try. Do it next chance you get. All you need to know about carbon-graphite golf shafts is Carbonite. After all, "carbon" Ouimet and Jerry Travers. is two-thirds of our name. Many of the great hickory players made the square to the target at transition to steel during impact.) The important CflRBONIT€ the latter part of combination of all three GRAPHITE GOLF SHAFTS golf's golden 1920's. of these advantages CARBONITE CORPORATION The steel shaft separates Carbonite I 5569 Kearny Villa Road became the standard from the also rans. San Diego, California 92123 (714) 560-1155 Circle No. 174 on Reader Service Card

(516) 785-0100 Ave., Alliance, Ohio 44601 (216) 823-0500 Golf practice cage; chip and drive mat; chip- Suppliers of graphite shaft used on Wilson ping net and frame; golf practice net and Graphite II line frame; No Shag practice net Jim Arens, gen. mgr.; Fred Carstens, mktg. Raymond E. Austin, pres.; Lee C. Austin, mgr.; Philip Leopold, eng. mgr. v.p., Mariane T. Austin, sec., treas. BACARDI IMPORTS, INC.—2100 Biscayne ATHLETIC BAG COMPANY—118 W. AUSTIN MFG. COMPANY, INC.—1708 N. Blvd., Miami, Fla. 33137 (305) 377-8511 Crystal Ave., Salt Lake City, Utah 84115 Irwin Ave., Green Bay, Wis. 54305 (414) Bacardi rum (801) 466-8181 435-0451 E.H. Nielsen, pres.; Luis R. Lasa, v.p. and Tennis bags Adios golf travel bags; hanger clothes bags; gen. sis. mgr. E. Wheeler Oliphant, exec. oft. carry-all clothes bag Howard Austin, pres.; Edward Langert, v. p.; BACHMAN FOODS, INC., A HELME PRO- ATHLETIC PRODUCTS DIV., GENERAL Norbert Prokash, v.p. DUCTS COMPANY—2501 Kurtztown Rd., TIRE COMPANY—Chambers Ave., Jean- Reading, Pa. 19603 (215) 929-5811 nette, Pa. 15644 (412) 527-3501 AUSTIN, NICHOLS AND COMPANY, INC.— Pretzels, bread sticks, com chips, snack Tennis balls, presses; racquet frames; 58th St. and 55th Drive, Maspeth, N.Y. items wooden racquets 11378 (212) 894-1234 Warren E. Gregg, pres.; John Lawyer, v.p. S. Salem, exec, off.; S. Brisco, sis. mgr. Wild Turkey bourbon; Metaxa and Mouquin mktg.; Richard M. Fielding, mktg. dir. brandy; Campari; Murphy's, Paddy Irish ATKINS & DURBROW, LTD.—Box 55, Port whisky; Gilt Shillin', Wee Bum Scotch; Nicho- BAILEY AND IZETT, INC.—2538 Haverford Colborne, Ontario, Can. L3K5V7 U. S. phone las Blended whisky; F & R Canadian whisky; Rd., Ardmore, Pa. 19003 (215) 642-1887 (716) 854-7535; Can. phone (416) 834-3641 Pedro's rum; Chauvenet wines; Lagosta Custom made golf clubs A & D Canadian sphagnum peat moss rosé wine; Wedding Veil, Black Tower George Izett, pres. J. O. Fletcher, sis. mgr. U. S.; Harry Zapp, German wines; Nicolaou Greek wines rep. Can. K. G. Peters, pres.; Thomas R. McCarthy, BAKER FURNITURE—1616 Monroe N.W., exec. v. p.; Lawrence Yaffa, v. p.; Howard Grand Rapids, Mich. 49502 (616) 456-9666 ATLANTIC PRODUCTS CORP.—1 John- Nutt, sis. prom. Furniture ston Ave., Trenton, N. J. 08605 (609) 587- T.P. Yardley, pres.; Roderick G. Kreitzner, 6000 AVCO EZEE FLOW—1st & Sycamore, v.p. Tourmate golf bags; club bags; headcovers; Coldwater, Ohio 45828 (419) 678-5396 travel covers; Spacemate luggage; tourna- Ezee Flow #105 Turf Care fertilizer sprea- BAKERS PRIDE—1641 E. 233d St., Bronx, ment prizes; tennis bags der; Ezee Flow #106, 109 broadcast N.Y. 10466 (212) 325-6500 John P. Murray Jr., pres.; Robert J. Shaw, spreader-seeder; Ezee Flow #113, #115 Pizza ovens; bake, roast ovens; convection v.p. mktg.; Michael Macauley, sis. mgr. broadcast seeder; Ezee Flow #125 rotary ovens; Charco-Broilers; rotary Bar-B-Que cutter spits; hot water dispensers ATLAS ATHLETIC EQUIPMENT Ralph Morr, mgr. L. Charmatz, gen. mgr. COMPANY—Airport Industrial Site, P.O. Box B, Sikeston, Mo. 63801 (314) 471-4801 AVON RUBBER COMPANY, LTD.—Church P. BALLANTINE & SONS—57 Freeman, Court markers; net posts; net center straps St., Bradford-on-Avon, Wiltshire, England, Newark, N.J. 07101 (201) 643-3000 R. King, exec, off.; W. P. Johnson, sis. mgr. Bradford-on-Avon 3911 Ale, beer; Munich; India Paceaco Avon rubber golf grips Stephen D. Haymes, pres.; Donald Oren- ATLAS LAWN EQUIPMENT COMPANY, Stan Hookway, mktg. mgr.; Jim Aldridge, stein, exec, v.p.; David H. Slutzky, v.p. sis.; INC.—9719 Olive Blvd., St. Louis, Mo. 63115 sis. mgr. Wesley T. Wood, dir. mktg. ser.; Edward Howard 82, 82 inch rotary commercial power Parmelee, adv. dir. mower; Howard 60, 60 inch rotary com- A. W. BRANDS, INC.—1200 Milik St., mercial power mower Carteret, N. J. 07008 (201) 969-1600 BALL-BOY COMPANY, INC.—26 Milburn Angostura aromatic bitters; Wuppermann St., Bronxville, N.Y. 10708 (914) 337-0047 ATWATER STRONG, DIV. OF GOUGLER grenadine, Drylem Court backstops; nets; serving machines IND., INC.—6284 Waterloo Rd„ Atwater, Armand L. Nazzaro, pres.; Ray Helsel, E. N. Bergmark, exec. off. Ohio 44201 exec. v.p. Lo-Blo leaf blowers, comm.; Lit-R-Blo leaf BALLCO PRODUCTS, INC.—129 N. Bay- blowers, homeowners; Mi-T-Vac loaders, AXALINE, INC.—2426 Amsler St., Torrance, shore, San Mateo, Calif. 94401 (415) vacuum sweepers; Lif-Table work positioning Calif. 90505 (213) 530-3500 343-2918 platform; Tote-Tarp material handling tarp; Axaline golf putters Mi-T-Trail material trailers Alvin V. Byers, pres.; Jerry A. Ross, v.p. Tennis bags; tennis balls; presses; racquet W. W. Morris, chm.; J. Marsh Lane, pres.; mktg.; Mori Y. Bacie, v.p. sis. covers; metal racquets; strings; shorts Bert Raffath, v. p. treas.; Bob Breckenridge, Jan C. Lewenhaupt, exec, off./sls. mgr. v. p.; Carl Rinker, gen. mgr. AZRAK HAMWAY INTERNATIONAL—22 W. 23 St., New York, N.Y. 10010 (212) BALLY CASE & COOLER, INC.—Bally, Pa. EDMUND B. AULT, LTD.—7979 Old OR5-3427 19503 (215) 845-2311 Georgetown Rd., Bethesda, Md. 20014 Tennis balls; presses; racquet covers; Bally walk-in coolers; walk-in freezers; re- (301) 942-0716, 657-4278 wooden racquets frigerated buildings Golf course architect Leon Prince, v.p. sis.; Arthur Stortz, asst. Edmund B. Ault, ASGCA B sis. mgr.; Walter Stoudt, asst. sis. mgr. AUSTIN ATHLETIC EQUIPMENT CORP.— THE BALTIMORE SPICE COMPANY—P.O. 705 Bedford Ave., Bellmore, N. Y. 11710 BABCOCK AND WILCOX—1551 S. Linden Box 5858, Baltimore, Md. 21208 (301) golf score cards; audio visual presentations; sis. mgr.; Elmer Dalton, sis. mgr.; Howard color photography; slide presentations Whifford, sis. mgr. Bill Bard, pres.; Al Bard, sr. v.p.; George Hannau, v.p. sis.; Sandy Lindy, sis. mgr.; BATA SHOE COMPANY, INC./BAT A Elliot Arluck, sis. res. dir. SPORTS INTERNATIONAL—Belcamp, Md. 21017 (301) 272-2000 BARDENHEIER'S WINE CELLARS—1019 Tennis shoes Skinker Pkwy., St. Louis, Mo. 63112 (314) A. Dolezal, exec, off.; F. A. Warmkessel, 363-1700 862-1400 sis. mgr. Industrial spices, seasonings Wines and whiskey G.C. Brunn, pres.; E.L. Stattler, v.p. sis. John E. Bardenheier, pres.; Joseph Barden- BATEMAN ASSOC. TRADE CENTER— heier Jr., v.p. and treas.; John E. Simon, Sampola A 2 04310 Tuusula, Finland (090) BAMBOO & RATTAN WORKS INC.—901 mktg. mgr. 254-553 Jefferson St., Hoboken, N.J. 07030 (201) Fiberglass/plastic, wooden racquets; tennis 659-2710 BAR-MASTERS, INC.—5059 Melrose Ave., dresses; shoes Whipping poles; Calcutta whipping poles; Los Angeles, Calif. 90038 (213) 466-4521 William R. Bateman, sis. mgr. signal poles (flags) dispensers; liquor dispensers Edward V. Maison, pres. James H. McMillen, pres.; Stan Abranowski, BATROW LABORATORIES, INC.—Short sis. mgr. Beach Rd., Short Beach, Conn. 06405 (203) BANCROFT SPORTING GOODS COM- 488-2578 PANY—Bancroft Ct., Woonsocket, R.I. BARTON BRANDS, LTD.—200 S. Michigan, H2O irrigation controller 02895 (401) 762-4000 Chicago, III. 60604 (312) 431-9200 Philip D. Hercz, sis. mgr. Tennis bags; tennis balls; net top bindings; Kentucky Gentleman, Very Old Barton, net cables; nets; presses; racquet covers; Colonel Lee, Tom Moore, Barton Reserve JAMES B. BEAM DISTILLING CO., 500 N. racquet frames; racquet grips; metal, wooden whiskeys; House of Stuart, Highland Mist, Michigan Ave., Chicago, III. 60611 (312) racquets; racquet stringing equipment; net Barton's QT Premium American light whis- 527-9500 center straps; strings; caps; dresses; key; Scotch whiskeys Jim Beam, Beam's Choice, Bonded Beam, gloves; shoes; shorts; sweaters Oscar Getz, gen. part.; Lester S. Abelson, Pin-Bottle Bourbon T. B. Davis, exec, off.; E. G. Dailey, sis. mgr. gen. part.; William Getz, nat. dir. mktg. Everett Kovler, pres.; Martin Lewin exec, and sis. v.p.; Robert Soderman, adv. mgr. BANDINI FERTILIZER COMPANY—4139 Bandini Blvd., Los Angeles, Calif. 90023 BARUCH MFG. COMPANY—P.O. Box 385, (213) 263-7391 Linden, N.J. 07036 (201) 486-8761 BEATTIE BROS. INC.—2305 Canyon Blvd., Bandini 10-4-6 GT green and tee fertilizer; Tennis balls Boulder, Colo. 80302 (304) 445-2153 Bandini Seven-Iron minor element fertilizer; I. K. Eisenberg, exec. off. Tennis balls; racquet frames; racquet grips; Bandini organic and inorganic fairway fer- fiberglass/plastic, metal racquets; racquet tilizers E.T. BARWICK MILLS—5025 New Peach- stringing equipment; strings O.V. Morgan, dir. inst. sis.; Dave Mitts, tree Road, Chamblee, Ga. 30341 (404) Larry Simoneau, sis. mgr. operations mgr. 451-4761 Ralph Root, sr. v.p. sis.; Nat Shore, v.p. and BEATTY TRAILER DIV., HAYDEN BEATTY BANTAM TRAVELWARE CORP.—Empire nat. sis. mgr. RAMBLER, INC.—P.O. Box 1027, Burling- State Bldg., Suite 1210, New York, N.Y. ton, N.C. 27215 10001 (212) 594-8300 THE GEORGE BASCH COMPANY, INC.— Beatty hydraulic maintenance and utility Tennis bags 19 Hanse Ave., Freeport, N.Y. 11520 (516) dump trailers 378-8100 Hayden Beatty, pres. BARB Q MATIC DIV., NORTH AMERICAN Nevr-Dull Magic Wadding Polish for clean- MOTORS, INC.—20 Lexington Ave., Brook- ing and polishing golf irons, removing grass BEAULIEU VINEYARD—57 Post Street, lyn, N.Y. 11238 (212) 622-8448 stains San Francisco, Calif. (415) 392-0157 BarbQmatic food producing machinery, J. D. Basch, pres.; R. L. Basch, sec., treas.; BV Wines keeps food warm; frankfurter machine; M. Ax, gen. mgr. L.F. Knowles Jr., v.p. and gen. mgr.; O. Gram- hamburger machine; pie baker low, v.p. admin, and control; A. Tchelistcheff, Ira Greene, pres.; Ben Sills, v.p.; Joel Silver- BASIC-WITZ CORP.—215 Fifth, Waynes- v.p. and tech. dir.; Dr. R.G. Peterson, prod, man, sis. mgr. boro, Va. 22980 (703) 942-8325 mgr. Furniture JAMES BARCLAY & COMPANY, LTD.— A.H. Wilhite, pres.; Walter Bean Jr., v.p. BE-LEN MFG. COMPANY, INC.—623 8325 Jefferson Ave. E., Detroit, Mich. 48214 mfg.; Carlton A. Mallory, v.p. sis. Broadway, New York, N.Y. 10012 (212) (313) 965-6611 673-7690 Corby's Reserve, Senator Corby blended BASS CHARRINGTON VINTERS (USA) Tennis shorts whiskeys; Royal Canadian whiskey; Bar- LTD.—655 Madison Ave., New York, N.Y. S. Ziegler, exec, off.; A. B. Charles, sis. mgr. clay's London dry gin, Bourbon whiskey, 10021 (212) 752-4240 brandy, vodka; Grand Macnish Scotch; Park Wine importer, Alexis Lichine BELFAST BEVERAGE COMPANY—630 Lane whiskey; Old Caravan; Old Niagara; G.O. Jamison, pres.; Henry F. Morley, sec. Valencia, San Francisco, Calif. 94110 (415) Gold Thimble Scotch whiskey and treas. 861-8820 Carl G. Rentschler, pres.; J.S. Campagna, exec, v.p.; Thomas Snelham, v.p. and treas. BASSETT FURNITURE INDUSTRIES, INC. Mug ; club soda, and —Bassett, Va. 24055 (703) 629-2531 other beverages BILL BARD ASSOC., INC.—P.O.Box 31, Furniture Angelo Campodonico, chm. bd.; James Monticello, N.Y. 12701 (914) 794-1200 Robert Leonard, v.p. adv. and pub. rel. dir.; Campodonico, sec.; Byron Byrd, v.p. and Superchrome color postcards; brochures; J.P. McClellan, mktg. dir.; Joe E. Meadors, adv. mgr. Winning golf has always required total confidence ... in yourself, your game, and your equipment. That's why, since 1897, so many of the world's greatest golfers have relied on MacGregor clubs, and played them to victory. Last year alone, 23 major professional tour- naments were won by golfers playing MacGregor. Winners play MacGregor And this year, the demand for MacGregor clubs by top profes- sional and amateur golfers alike is at an all time high. MacGregor great golf clubs worth waiting for. Ask for them at your professional golf shop

Circle No. 191 on Reader Service Card 3/74 GOLFDOM MAGAZINE 67 Etonic at the Andy Williams San Diego Open, When Andy arrived to play in his own San Diego golf tournament he was dressed in Etonic from top to bottom. A luxurious cotton shirt; slacks of a lightweight stretch woven fabric; Staff Grade shoes of incomparable quality and comfort; and a beautifully fitting Cabretta leather golf glove. They're unmistakably Etonic and unquestionably superior. Etonic products are sold in golf shops the world over. Charles A. Eaton Co., Brockton, MA.02403

Etonic

Etonic

Etonic

Etonic —6310 Georgia Ave., W. Palm Beach, Fla. BOOTH FISHERIES—2 N. Riverside Plaza, 33405 (305) 582-2853 Chicago, III. 60606 (312) 346-3117 Decoupage, repoussé hand-painted hand- Processors of fresh and frozen fish and bags; decorated hats; hand-painted key seafoods rings; hand-painted belts; rain hats; deco- Robert W. Holas, pres. and chief exec, off.; rated wind bonnets; straw slippers R. McKown, v.p. sis.; J.R. Dirks, v.p. mktg.; Irene "Billie" Ross, pres.; Laura McCormick, Glen Peak, dir. mktg. sis. rep.; Eric Dehlin, sis. rep.; H. Wilkins, BELGIAN CONSULATE GENERAL—333 N. sis. rep. BORDEN, INC., FOODS DIV.—50 W. Broad Michigan Ave., Chicago, III. 60601 (312) St., Columbus, Ohio 43215 (614) 225-4000 263-6624 BIRELEY'S FOODSERVICE, INC.—26 N. Sweetened condensed, instant nonfat dry Racquet frames Garden, Bensenville, III. 60106 (312) 766- milk; instant coffee; instant and liquid Dutch 1600 chocolate drink; dehydrated potato products; BELLANTE, CLAUSS, MILLER & NOLAN— Fountain syrups; ice cream toppings; shake domestic and imported cheese; ref. dough Bellante-Clauss Bldg., Scranton, Pa. bases prod.; mayonnaise and salad dressings; 18503 (717) 346-8771 Lou Enkema, pres.; Harold Rost, v.p. insti- gelatin salads; None Such mince meat; Golf course architects tutional sis. pickled beets; marshmallows; frozen meat Art Wall Jr., dir. of golf course design and seafood MILTON BLACKSTONE/ASSOCIATES— F.F. Smiley, pres. canning and snack food BENCOE COMPANY, INC.—2709 Third P.O. Box 1892, La Jolla, Calif. 92037 (714) groups; C.C. Daley, v.p. canning and snack Ave., Seattle, Wash. 98121 (206) 622-3354 459-8255 food; R.M. Harris, v.p. milk based and spe- Tennis shorts "Hallowed Be Thy Game" publication, record cialty foods Howard Reynolds, sis. mgr. by Allan Sherman; Tee to Green, pro guide course aids; parchments, comedy golf publi- BOWIE INDUSTRIES, INC.—1004 E. Wise BERGER HAT COMPANY, INC.—394 cations; Golf Derby Assn. assn. mgt. St., Bowie, Tex. 76230 (817) 872-2286 Broadway, New York, N.Y. 10013 (212) Milton Blackstone, pres. (partner); "Bunny" Bowie Hydro-Mulcher hydraulic planting 966-1065 Aldrich, assoc. Calif, rep.; Ken Grayson, equipment Tennis caps; shorts assoc. N.Y. rep. Owen Meyer, pres.; R.E. Jones, sis. mgr.; Dick Tepper, exec, off.; C. Schler, sis. mgr. Otto E. Mercer, sis. rep. BLITZ WEINHARD COMPANY—1133 W. JULES BERMAN & ASSOC., INC.—116 N. Bumside, Portland, Ore. 97209 (503) 222- A. SMITH BOWMAN DISTILLERY, INC.— Robertson Blvd., Los Angeles, Calif. 90048 4351 Sunset Hills, Herndon, Va. 22070 (703) (213) 655-6090 Blitz beer 471-4555 Kahlua; Grand Award Canadian whiskey; F.G. Wessinger, pres.; William Floyd, v.p. Virginia Gentleman, Gentleman II, Fairfax Arandas tequila; Black Russian cocktail; mktg.; Richard L. Rausch, v.p. sis.; B. County Straight Bourbon whiskeys Mistala rosé wine Vaughn, v.p. prod.; R.W. Schlieman, mgr. A. Smith Bowman chm. bd. and sis. dir.; Tom Abker, pres.; Walter Girdwoyn, v.p.; mktg. ser. E. DeLong Bowman, pres. and gen. mgr.; Bob Augello, adv. dir. Robert E. Lee IV.; John B. Adams Jr.; Henry BLUE WATER SEAFOODS COMPANY H. Glassie, sec. BERMUDA KING INC.—Rt. 1, Okarche, —8888 Rogers St., Gloucester, Mass. 01930 Okla. 73762 (617) 281-2661 BOYER CHEMICAL COMPANY—1611 Bermuda King sprig harvesters and fairway Blue Water Seafoods Church St., Evanston, III. 60204 (312) sprig planters J.D. Blaney, adv. mgr. 273-2611 Willard Duffy, pres.; Ruth Duffy, v.p.; Jim Metal polish; sewer cleaner; septic chem- Duffy, sis. mgr. BMB COMPANY, INC.—N. Vermont at 9th, icals; Glass Glow window cleaner Holton, Kan. 66436 (913) 364-2186 G.A. Radford, pres.; S. Lesser, sis. BEVERAGES INTERNATIONAL, INC.— Dragst'r Golfst'r 3 wheel golf car; Suburban 2201 Main, Evanston, III. 60202 (312) 48, 48-inch rotary mower pull type; Rotary BOYLAN LEASING INC.—607 N. Main St., 866-8800 Mowers 4 to 23-inch tractor mounted; Flail Plainwell, Mich. 49080 (616) 685-6828 Orange, grape, strawberry ; Old Colony Mowers 6 to 15-inch tractor mounted Harley Davidson, Melex golf cars beverages; Hires, Diet Hires root beer; Sun- W.D. Bottenberg, v.p. gen. mgr.; J.C. Botten- Jim Boylan, pres.; Tom Goorhouse, secy, Drop, Diet Sun-Drop root beer berg, v.p. sp.; R.W. Bottenberg, vehicle sis.; treas.; Larry Joseph J. Thompson, ehm. bd.; L. Collins, pres.; R.L. Fischer, sis. Frank O'Donnell, v.p. and gen. mgr.; S. BOYT DIV., WELSH SPORTING GOODS Bokota, mktg. ser. mgr. BOHN MANUFACTURING CORP.—212 N. CORP.—Box 1108, Iowa Falls, Iowa 50126 Sterling St., Streator, III. 61364 (815) (515) 648-4627 BIGELOW-SANFORD, INC.—140 Madison 672-4503 Tennis bags Ave., New York, N.Y. 10016 (212)679-3000 Par-King golf carts (pull type) Leslie T. Welsh, exec, off.; H. Welsh, sis. mgr. Carpets, rugs, linings William R. Bohn, pres.; Donald L. Reher, J.T. Mills, pres.; John F. Bennett, v.p. mktg.; sis. mgr.; Mark Hawthorne, plant mgr. BRANDELL PROD. CORP.—9580 William Jeffrey J. Joyce, sis. dir. St., Rosemont, III. 60018 BONIDE CHEMICAL COMPANY, INC.—2 19th Hole Brand electric putting; Par, Birdie, BIGGS MFG. CO., INC.—900 W. Marshall, Wurz Ave., Yorkville, N.Y. 13495 (315) Eagle cups; Swing-Trainer training club; Richmond, Va. 23220 (703) 648-8321 736-8231 Super Stick 17 clubs in one; putters (men's, Furniture Bonide Mosquito Beater dry granular mos- women's); Mark Fore golf ball marker; golf Alfred Hemmings, pres.; S.D. Huxley, v.p.; quito repellent; insecticides for bug control; club cleaning kits; golf shoe care kits M.D. Burgess, treas. fungicides for disease control in fairways, Nick C. Kategian, v.p. greens "BILLIE" ROSS OF THE PALM BEACHES J. Wurz, adv. mgr. A. BRANDT COMPANY, INC.—P.O. Box What the original Golden Ram did for durability...

-or years and years, nearly every golf ball made had a con- tough, Surlyn had another ventional balata cover. The pros all used high-compression desirable quality, too. It ad- Dalls with thin balata covers to give them the proper click hered to the high-tension and distance. But for the weekend golfer, that thin cover windings of the golf ball core A/as too easy to cut. Making the balata cover thicker reduced which is an important factor :he cutting somewhat, but it reduced the ball s responsive- in the ability of the ball to stay ness, too. Solid golf balls solved the cutting problems, but in round. :heir flight characteristics were different. In short, there just RAM combined this new A/asn't a high performance Surlyn cover with a core of a golf ball with any kind of new elastomeric material, durability. But then, seven wound the core with a new ,/ears ago, the RAM Golf Cor- kind of rubber thread that was stretched under tension, and poration revolutionalized the produced the ball that started it all... a ball that provided A/ay golf balls were made. added distance with improved durability... The First Golden It was while RAM Golf Cor RAM Golf Ball. Doration engineers were work- It started a whole new chapter in the manufacture of golf ng closely with the plastics balls. Other manufacturers of golf balls are only now dis- 2xperts at DuPont that a break- covering the advantages of a Surlyn covered ball. Mean- through came . . . Surlyn®; an while, RAM Golf Corporation has been building up seven onomer resin that's among years of experience in working with Surlyn. Did this experi- the toughest of all thermo- ence show that the first Golden RAM would be the only Dlastics. But besides just being Golden RAM? Not by a long shot!

GOLDEN RAM SS4

RAM Golf Corporation, 1501 Pratt Boulevard, Elk Grove Village, Illinois 60007 Circle No. 225 on Reader Service Card