WPP Fellowship Brochure 2015
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The Fellowship 2016 Ambidextrous brains required The WPP Fellowship 2016 ello, and welcome to the they have studied, have done so with 21st year of recruitment enthusiasm and to a very high standard. for the WPP Fellowship. Many Fellows have told me that they H Sir Martin Sorrell established discovered the program by accident. It the Fellowship in 1995, with the aim of wasn’t the career they thought they wanted. creating future generations of leaders for It wasn’t what their parents or teachers WPP’s operating companies. He wanted to suggested. But when they found it, they attract the best graduates, from the world’s realised that it was “the job I always top universities, and give them a unique wanted but never knew existed.” So, if you introduction to the world of marketing have a general interest in the marketing communications. communications industry, the Fellowship As business has become more global, represents the opportunity to experiment, and the traditional boundaries between to find the role that suits you, to discover marketing communications disciplines have how and where you can make the greatest become less distinct, our clients increasingly contribution. Fellows are mentored demand that the people responsible for throughout their three years on the their marketing budgets be equally fluent in program, and beyond, by both senior the language and discipline of advertising, WPP executives and senior Fellows, so media, branding, digital, research, and no decision is ever taken lightly or blindly. public relations. They also require our They can also define their own style of leaders to be able to move seamlessly leadership, in whatever context they prefer. between different business cultures. The WPP employs 179,000 people (including Fellowship is thus designed to provide associates) in 3,000 offices around the both multidisciplinary and international world, but it’s as large or as small, as training. Over three years, Fellows work established or as entrepreneurial, as in three different WPP companies, learning an individual Fellow wants it to be. a different discipline in each year. Many If you are fascinated by the do so across three different continents. juxtaposition of art and commerce, and In September 2015, we will celebrate have a brain that is capable of being the 20th anniversary of the Fellowship, and simultaneously logical and intuitive, then the majority of those recruited over the years please consider applying. I can’t say that it’s remain with WPP. Current and former easy – each year we attract between 1,500 Fellows work on every continent (except and 2,000 applications, and the application Antarctica), in every part of our business. process requires a great deal of time and Many – even those hired in recent years – thought – but each year we hire people now occupy senior management positions. who had assumed they didn’t have a In the following pages, you will read chance. I mention this because those who the stories of some of our past and present are most intimidated by the odds may also Fellows, and see that no two people follow be the ones we most want to employ. So the same route through the program. You please don’t be deterred by the numbers. will also see the plethora of opportunities Regardless of the outcome, there is much to that are open to Fellows, as they navigate be learned about our business – and about their own path through our company. yourself – by applying to the Fellowship. There is no such thing as a ‘typical’ If and when you do complete our WPP Fellow. Each year, we aim to hire online application, please don’t just list people who are both different from achievements. Give us a real sense of the previous Fellows and different from each person behind them. Have a conversation other. As you might expect, we’ve hired with us. Tell us a good story. Make us plenty of arts and social science graduates, want to meet you, but we have also hired lawyers who don’t to talk some more. want to be lawyers, biochemists who don’t I wish you the want to be biochemists, and postgraduate best of luck. And mathematicians who want to apply their I hope to meet you abilities to solving problems in the real early in 2016. world. While we insist on a high level of academic achievement, the subject itself Jon Steel does not matter. We are simply looking for Fellowship Cover illustration by Allan Sanders. interesting, interested people who, whatever Director WPP is the world leader in Terms of the Fellowship communications services. The Fellowship comprises three one-year There are more than 155 companies rotations with WPP companies, with within the Group – and each is a distinctive each rotation chosen on the basis of the brand in its own right. Each has its own individual’s interests and the Group’s needs. identity, commands its own loyalty, and is The multidisciplinary rotation is unique committed to its own specialist expertise. in the industry and grooms future leaders That is their individual strength. Clients in the range of marketing needs of our seek their talent and their experience on a clients. Senior executive mentors, many brand-by-brand basis. Between them, our of whom are members of the WPP Board companies work with 355 of the Fortune of Directors, are assigned to provide Global 500, all 30 of the Dow Jones 30 overall career guidance. and 71 of the NASDAQ 100. On completion of the program, we work It is also of increasing value to clients to find a position in the Group that takes that WPP companies and their people can advantage of the broad experience gained work together, as increasingly they do: during the three years of the Fellowship. providing a tailor-made range of integrated communications services. Nearly 830 Career prospects clients are now served in three distinct Fellows are most likely to work in a client disciplines. Over 530 clients are served in management or strategic planning role, four disciplines, and these clients account although some work on the creative side of for over 53% of Group revenues. Group an agency. Career paths will vary and will companies also work with nearly 430 depend on the particular skills and aptitude clients across six or more countries. of each individual and the companies Collectively, almost 179,000 people selected for the program rotation. (including associates) work for WPP In some cases, there will be an companies, out of over 3,000 offices opportunity to work in more than in 112 countries. one country. WPP, as a parent company, complements the professional activities Successful applicants of our individual companies through Acceptance is conditional on completion initiatives and programs that provide of an undergraduate degree (class 2:1 or greater value to our clients, competitive above or equivalent). Other than that, there advantage to our companies, opportunities are no set qualifications and we welcome and rewards for our people, and accelerate applications from candidates irrespective our development in new media of age, gender or background. and technology. We are looking for people who are To meet changing client needs, WPP intellectually curious and motivated by has developed a Fellowship program. Its the prospect of delivering high-quality aim: to develop high-calibre management communications services to their clients. talent with experience across a range of All WPP companies are Equal marketing disciplines. Opportunity employers. The program is unique in its multidisciplinary approach and is designed Selection process to complement the recruitment activities of We will only accept online applications. individual WPP companies. To apply, please go to www.wpp.com and submit an application by 12.00 GMT, 5 November 2015. Interviews will be conducted during January 2016. Successful applicants will begin Apply at work in September 2016. www.wpp.com by 12.00 GMT, 5 November 2015 WPP communications services Our strengths The Group’s greatest strength is its client base: a remarkable list of blue-chip businesses, ranging from packaged goods to financial services and hi-tech companies. Many client relationships span several generations. In its range of skills and geographical coverage, the Group is unrivalled and has achieved balance in both. We derive 34% of our revenue from North America, 14% from the UK, 22% from Western Continental Europe and 30% from Asia Pacific, Latin America, Africa & Middle East and Central & Eastern Europe. Less than half of our revenue is now derived from conventional advertising. As ever, the key to servicing the Group’s client base lies with the talents of our 179,000 people and the skill with which they are developed and managed. Through increasing investment in information technology, training, career development and incentive programs, the Group facilitates, encourages and rewards exceptional work – both within individual companies and in partnership with others. WPP communications services Our strengths Advertising Branding & Identity Full-service advertising agency activity – WPP’s Branding & Identity businesses provided largely by four of the world’s top offer specialised expertise in corporate agency networks: J. Walter Thompson, and brand consulting, corporate reputation Ogilvy & Mather Advertising, Y&R and research, branded events, brand Grey – accounts for over 40% of WPP’s architecture, employee motivation and communications activities and revenues. training, product identity and design, Major clients include Bayer, Colgate- from companies such as Brand Union, Palmolive, Danone, Dell, Ford, HSBC, Lambie-Nairn, Landor, The Partners Johnson & Johnson, Kimberly-Clark, and FITCH. Mazda, Procter & Gamble, Shell and Vodafone. Healthcare Communications WPP’s healthcare companies, which include Media Investment Management Ogilvy CommonHealth Worldwide, Sudler As media fragments and media & Hennessey and ghg, provide integrated owners consolidate, Media Investment solutions – from professional and consumer Management is increasingly critical.