The Best Agencies, Campaigns, Influencers & Innovators of 2016 “Proving and improving the value of public relations” - Paul Holmes The Holmes Group is dedicated to proving and improving the value of public relations, by providing insight, knowledge and recognition to public relations professionals. The Holmes Group was founded in 2000 by Paul Holmes, publisher and CEO, who has more than two decades of experience writing about and evaluating the public relations EXVLQHVVDQGFRQVXOWLQJZLWKERWKSXEOLFUHODWLRQVȴUPVDQGWKHLUFOLHQWV(YHU\\HDUWKH Holmes Report’s delivers — not only the most sophisticated reporting and analysis on PR trends and issues — but also the industry’s most sought-after awards and events around the world. Paul Holmes Arun Sudhaman Founder & CEO President & Editor-in-Chief E:
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[email protected] North America Europe The Holmes Group The Holmes Group 271 West 47th Street 6 Sussex Mews West Suite 23-A W2 2SE New York, NY 10036 United Kingdom +1 212 333 2300 +44 (0)203 238 2048 The Holmes Report 2016 book was designed by Studio 22 and Logo Logo. FOREWORD BY PAUL HOLMES But at the same time there are individuals, companies, agencies, questions about who should and campaigns that demonstrate be responsible for reputation. how public relations can remain Modern marketers are coming relevant—can in fact take on an to realize that they can’t do expanded and more critical role— their jobs properly without in this changing environment.