Virtual Communities Messaging Applications Spring 2016

Active User Region to Use It/ Platform Accounts* Bonus Notes Age Breakdown Global Usage

WhatsApp 1 billion** 70% of WhatsApp users use the 32% of millenials use WhatsApp • South Africa has the highest percentage of application daily (outside of China) users on WhatsApp • 93% of Brazilians use WhatsApp

Facebook 900 million** Globally, 35% of smartphone • 35% of millennials use Facebook • The Philipines has the largest percentage of Messenger users use Facebook at least Messenger (outside of China) Facebook Messenger users of any country: 59% once a week • 27% of the U.S. high school • 40% of UK mobile users chat through class of 2015 use Facebook Facebook Messenger Messenger daily • 87 million adult monthly users in the U.S.

Tencent QQ 853 million** 70% of QQ users are on the mobile Not available In China, 59.5% of internet users aged 16–65 use QQ application

WeChat 650 million • The average age of a WeChat • 2% of WeChat users Asia-Pacific region user is 26 are under 18 • 48% of intenet users in China • 45.4% are between 18–25 use WeChat • 40.8% 26–35 • 9.5% 36–50 • 0.3% over 60 • 0.6% unknown

* An “active user” is defined as a user who has interacted with the community in the last 30 days while logged in. This metric is different from monthly unique visitors, which includes unregistered readers who are only consumers and not creators of content.

** Requires premium account. Page 1 of 2

GLOBAL BRAND STRATEGY, IMPLEMENTATION AND ANALYTICS www.intead.com +1-717-746-8323 Virtual Communities Messaging Applications Spring 2016

Active User Region to Use It/ Platform Accounts* Bonus Notes Age Breakdown Global Usage

Viber** 249 million Used in 193 countries Not available • 29.9% of users are in Asia and Asia Pacific • 19.9% in Western Europe • 14.2% in the Middle East • 11.7% in Eastern Europe • 9% in Central or South America • 8% in Africa • 7.2% in North America

LINE 215 million** 75% of smartphone users Not available Japan, Taiwan, Thailand and Indonesia in Japan use LINE “In Japan, young people often swap Line IDs like only a few years ago they’d swap email addresses or phone numbers,” ~ Brian Ashcraft, an Osaka-based correspondent for gaming site Kotaku

Sina Weibo 222 million 85% of users are on mobile devices 30% of users are current China university students

Snapchat Not 18% of U.S. social media users 71% of users are under Ireland, Saudi Arabia, Sweden, India calculated – use SnapChat the age of 25 100 million active daily users

* An “active user” is defined as a user who has interacted with the community in the last 30 days while logged in. This metric is different from monthly unique visitors, which includes unregistered readers who are only consumers and not creators of content.

** Requires premium account. Page 2 of 2

GLOBAL BRAND STRATEGY, IMPLEMENTATION AND ANALYTICS www.intead.com +1-717-746-8323