20151207-NEWS--0001-NAT-CCI-CN_-- 12/4/2015 7:15 PM Page 1 CRAINS

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DECEMBERCRAINS 7-13, 2015

FROM THE NEWSROOM | JEREMY SMERD The scandal is what’s legal IN THIS ISSUE 4 AGENDA

THE TRIALS OF SHELDON SILVER and Dean Skelos remind me of a 6 IN CASE YOU MISSED IT truism in journalism: Sometimes the real scandal is what’s 7 REAL ESTATE

legal. In fact, Silver’s lawyers made that argument the 8 ASKED & ANSWERED We give fantasy bedrock of their defense, arguing that you may not like that sports’ existential 9 HEALTH CARE troubles a the former Assembly speaker made millions on referrals reality check 10 INSTANT EXPERT from a doctor he also funded with research grants, but it 11 wasn’t illegal. It’s just what New York legislators do. FINANCE A jury last week disagreed, finding Silver guilty of 12 WHO OWNS THE BLOCK honest-services fraud. But the 13 MEDIA argument exemplifies what’s wrong with New York’s A newspaper that is 14 VIEWPOINTS politics. There are so many ways politicians use the perks of their office to help themselves that doing so is simply really a campaign FEATURES accepted practice. Not until U.S. Attorney Preet Bharara commercial, with the 16 BEST PLACES TO WORK started indicting politicians did they begin to question the borough president’s 36 GOTHAM GIGS way they conducted themselves. Here are a smattering of 37 SNAPS examples that may be legal but seem ethically problematic: pic on every page 38 FOR THE RECORD the per diem allowances that legislators use to bump their measly pay; the “fact-finding missions” that are really 39 PHOTO FINISH junkets; and the personal expenses they charge to their campaign accounts, which they also use to pay lawyers’ fees when they get into hot water. Nic Faitos Another common practice is using taxpayer funds to underwrite campaign pamphlets disguised as official newsletters, like one from Brooklyn Borough President Eric Adams that recently arrived at my home. It initially appeared to be a 28-page newspaper called One Brooklyn, with articles and advertisements. A closer look revealed at least one photo of Adams—and sometimes six—on every page. There he was—smiling, dancing, BBQing, standing in front of an American flag. The advertisements were not much better. One, from Broadway Stages, actually P. 36 congratulated Adams (for what, it did not say). Adams justified the mailer as a way to show constituents that he’s not just sitting at his desk. “The most important part of this paper is to show that your borough president is not ignoring any part of this community,” he said. “The pictures speak a thousand words.” These mailers are hardly the worst offense politicians commit. And I would oppose any effort to regulate their speech. But taken together, they add up to a permissive political culture. They are essentially campaign literature, which is why city campaign-finance law prohibits them in the period before elections. At least then we’ll get campaign literature funded by donor dollars. I expect to see many ON THE COVER more pictures of Eric Adams when he runs again in 2017. After all, he already PHOTO: BUCK ENNIS knows where I live.

DIGITAL DISPATCHES NEXT WEEK’S ISSUE WHAT TO EXPECT Go to CrainsNewYork.com READ LEADING NEW YORKERS Russian billionaire Mikhail GIVE THEIR PREDICTIONS Prokhorov has taken sole own- FOR 2016 ership of the Brooklyn Nets and > ECONOMIC Barclays Center, buying the In print and online, remaining stake he didn’t already own in the team and arena from Crain’s talks to 11 experts Bruce Ratner’s Forest City Enterprises. OUTLOOK across the city’s industries about what will shape ■ Peloton Interactive, a Chelsea-based New York indoor-cycling fitness startup, has raised in the year ahead. $75 million by selling a piece of the firm to private-equity shop Callerton. LISTEN Get the behind-the-scenes story on COMING DEC. 21: what makes a great place to work. Music by OUR ANNUAL BOOK OF LISTS the Wali Sanga CrainsNewYork.com/podcast

Vol.2016 XXXI, No. 49, December 7, 2015—Crain’s New York Business (ISSN 8756-789X) is published weekly, except for double issues the weeks of June 29, July 13, July 27, Aug. 10, Aug. 24 and Dec. 21, by Crain Communications Inc., 685 Third Ave., New York, NY 10017. Periodicals postage paid at New York, NY, and additional mailing offices. Postmaster: Send address changes to: Crain’s New York Business, Circulation Department, 1155 Gratiot Avenue, Detroit, MI 48207-2912. For subscriber service: Call (877) 824-9379. Fax (313) 446-6777. $3.00 a copy, $99.95 one year, $179.95 two years. (GST No. 13676-0444-RT)

BUCK ENNIS ©Entire contents copyright 2015 by Crain Communications Inc. All rights reserved.

DECEMBER 7, 2015 | CRAIN’S NEW YORK BUSINESS | 3 20151207-NEWS--0004-NAT-CCI-CN_-- 12/4/2015 6:41 PM Page 1

AGENDAWHAT’S NEW DECEMBER 7, 2015 Nothing else matters if we don’t stop GLOBAL WARMING will increase storms’ climate change. NYC must do more intensity, leading to more scenes like this one in Sea Gate, his is scary: The 170 national plans at the Paris climate- Brooklyn, after change summit would still let the Earth’s average temper- Superstorm Sandy. ature increase by 6 degrees Fahrenheit. To say a 6-degree jump would drastically affect the planet would be an under- Tstatement. The last time temperatures were 2 to 5 degrees higher than now, between 130,000 and 115,000 years ago, sea levels rose by 20 feet. Much of New York would be submerged. Those few degrees would change our world and life as we know it. And it would be irreversible. Some of the warming that humans have caused is already baked in for the next few millennia. But scientists say we still have a chance to avert disaster by limiting the temperature gain to 3.6 degrees. The window, though, is small and closing fast. It will shut when the feedback loops become unbreakable. To name one: As the massive ice sheets melt, they reflect less sunlight back into space, temperatures rise faster, melting accelerates, and so on. apartments. Seal every drafty window. Give every household a smart The way things are going, we are not going to make it. We have to do meter—and an electric bill. Phase out oil heat and old boilers. Put solar something different. As one placard in panels, plants and reflective paint on every Paris put it, there’s no Planet B. Opposition to government roof. Forbid overcooling offices—employers Cities and states, obviously, cannot mandates is beside the point when will let men take off their jackets and ties. solve this problem on their own. But the city could end up under water Make all for-hire vehicles electric and neither will nations. So New York must tourist buses low-emission. Limit genera- lead and hope others follow. Ideologues tors to emergency use; connect all vendor will defend individuals’ rights to waste energy or pay less than its true carts to the grid. Ambulances, too. cost, but opposition to government mandates doesn’t apply when our Pass congestion pricing. Reduce alternate-side parking to monthly. city could end up under water. Fortunately, measures such as making End free parking; slash parking mandates for developments. Discount buildings energy-efficient and optimizing traffic save money and help off-peak subway fares. Use smaller buses and ferries at night. Charge for the economy. But because of inertia, politics and the red tape and up- residential trash disposal. Build a rail-freight tunnel to get trucks front costs of incentive programs, people don’t participate in them. off the roads. Keep nuclear plants open; construct more. Tax carbon. Programs must be simplified if their use is to be required. Extreme measures? Consider the alternative. There really isn’t Some ideas: Install radiator valves that prevent overheating of one. – THE EDITORS

FINE PRINT When the Rockefeller Center Christmas tree was lit last week, the city declared a “gridlock alert day.” It did so again the next day, as it had twice in late November. There will be five more such days through Dec. 23. “Issuing a special advisory for traffic congestion in New York City—where the term ‘gridlock’ was invented—is like issuing a cold-weather advisory for the North Pole,” the Tri-State Transportation Campaign wrote on its blog.

BY GERALD SCHIFMAN STATS 25 WORDS OR LESS MINORITY SHARE

I bought Billy Joel’s MINORITY- and women-owned business enterprises (MWBEs) CITY AND THE “house about 15 are winning more city contracts than ever, but it’s still a pittance. Total MWBEs certified years ago. I thought, by the city ‘As long as I have his 4,115 house, why don’t I Four-year increase in city contracts % awarded to MWBEs, to 902 in total steal his whole 43 Procurement dollars going career’? $ from mayoral agencies to —Jerry Seinfeld, on his upcoming resi- 725M MWBEs, 0.005% of the city’s $13.8 billion pool dency at the Madison Square Garden Co.-owned Beacon Theatre. Joel plays Percentage-point increase, to 5.3%, in Portion of the 46,000 businesses monthly shows at the Garden. MWBEs’ share of city procurement % with city contracts that are owned 0.3 awarded since FY 2012 2 by minorities or women

BUCK ENNIS ADDICTED TO NUMBERS? GET A DAILY DOSE AT @STATSANDTHECITY SOURCE Mayor’s Management Report, Office of the NYC Comptroller

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AGENDA ICYMI CRAINS EDITOR IN CHIEF Rance Crain publisher, vp Jill R. Kaplan assistant to the publisher Alexis Sinclair, 212.210.0701 EDITORIAL Police Dept. barreling editor Jeremy Smerd assistant managing editors Barbara Benson, toward overtime cap Erik Engquist, Peter S. Green web editor Amanda Fung copy desk chief Steve Noveck S PART OF A DEAL to hire 1,300 new police art director Carolyn McClain photographer Buck Ennis officers, Mayor Bill de Blasio and the City senior reporters Joe Anuta, Aaron Elstein, Matthew Flamm, Daniel Geiger Council promised in June to cap over- reporters Rosa Goldensohn, A Jonathan LaMantia, Caroline Lewis time for uniformed police officers at $513 mil- data reporter Gerald Schifman lion for this fiscal year. web producer Peter D’Amato columnist Greg David But in the first five months, the New York contributing editors Tom Acitelli, Theresa Agovino, Paul Bennett, Police Department spent $313 million on over- Erik Ipsen, Judith Messina, Cara S. Trager time. At that rate, and excluding civilian over- ADVERTISING www.crainsnewyork.com/advertise time costs—usually 15% of the total—it would advertising director Irene Bar-Am [email protected] or blow through the cap in nine months. 212.210.0133 senior account managers The administration, however, says it is on Zita Doktor, Jill Bottomley Kunkes, Rob Pierce track, citing Pope Francis’ visit as an outsize expense that won’t be repeated and the new officers as like- account managers Jake Musiker, Stuart Smilowitz ly to alleviate the need for overtime. Federal and other outside funding will offset some of the $313 mil- marketing coordinator LeAnn Richardson sales/events coordinator Ashlee Schuppius lion, a City Hall spokeswoman said. As of Dec. 4, the department had spent “below 50%” of the cap on 212.210.0282 city-funded overtime for uniformed officers, she said. [email protected] ONLINE Budget experts said the NYPD could yet make its numbers. general manager Rosemary Maggiore 212.210.0237 “Five months in, they still have room to manage it if they’re on top of this,” said Maria Doulis, vice [email protected] CUSTOM CONTENT president of the Citizens Budget Commission. director of custom content While the administration insists the rookies arriving early next year will drive down overtime, offi- Patty Oppenheimer 212.210.0711 [email protected] cers have ways of creating it for themselves. Overtime spending sometimes grows along with the size EVENTS — ROSA GOLDENSOHN www.crainsnewyork.com/events of the NYPD, the city’s Independent Budget Office has found. director of conferences & events Courtney Williams, 212.210.0257 [email protected] Silver prepares to appeal DATA POINT manager of conferences & events closer to a makeover, but it’s unclear Adrienne Yee Lawyers for Sheldon Silver, the for- MORE THAN 1,800 NEW YORK CITY who will do the heavy lifting. Cerberus AUDIENCE DEVELOPMENT mer state Assembly speaker con- Capital Management is near a deal to director of audience & content victed of pocketing more than $6 APARTMENTS WERE RETURNED TO buy Avon’s North American business, partnership development Michael O’Connor, 212.210.0738 million for trading favors, are hop- RENT STABILIZATION WHEN 128 while an activist investor group, [email protected] CRAIN’S 5BOROS ing to convince the trial judge that LANDLORDS WHO ACCEPTED TAX which has a 3% stake in the firm, has the jury got it wrong. Attorney launched a public campaign to turn www.5boros.com Irene Bar-Am, 212.210.0133 Steven F. Molo says his team will INCENTIVES FINALLY REGISTERED around the 130-year-old company. As [email protected] ask Judge Valerie Caproni to set THE UNITS of September, Avon had more than $2 SPECIAL PROJECTS aside the verdict, arguing the pros- billion in debt and only about $600 manager Alexis Sinclair 212.210.0701 ecution never proved that the million in cash. – AMANDA FUNG [email protected] REPRINTS favors Silver granted depended on reprint account executive Krista Bora the payments he received. 212.210.0750 Meanwhile, Silver has filed to col- Uber launched an aggressive politi- PRODUCTION production and pre-press director lect his $90,000-plus state pension, cal offensive. Simone Pryce after being automatically stripped media services manager Nicole Spell of his seat upon conviction. City Opera may sing again SUBSCRIPTION CUSTOMER SERVICE www.crainsnewyork.com/subscribe The , which [email protected] Yahoo weighs future shut down two years ago, is work- 877-824-9379 (in the U.S. and Canada). Verizon Communications and Barry ing its way out of bankruptcy. An $3.00 a copy for the print edition; or $99.95 one year, $179.95 two years, for print Diller’s IAC/InterActive Corp. are organization led by hedge-fund subscriptions with digital access. among the companies interested in manager Roy Niederhoffer, a former to contact the newsroom: buying Yahoo’s Internet business. opera board member, will take over www.crainsnewyork.com/staff 685 Third Ave., New York, NY 10017-4024 Last week, Yahoo’s board met to the company and pay its creditors. phone: 212-210-0100 fax: 212-210-0799 explore strategic options that A competing bidder for the 80- Salt wars Entire contents ©copyright 2015 include selling its core business and year-old opera withdrew his plan in Crain Communications Inc. All rights A restaurant trade group reserved. ®CityBusiness is a registered spinning off Chinese e-commerce exchange for $300,000 once the representing 500,000 businesses is trademark of MCP Inc., used under license agreement. company Alibaba Group. Yahoo has bankruptcy case is completed. suing the city for requiring eateries CRAIN COMMUNICATIONS INC. lost its lead in display advertising, with at least 15 nationwide locations More dough for transit BOARD OF DIRECTORS but its 200 million monthly unique to post warning labels on menu chairman Keith E. Crain visitors would be attractive to any The city will get much-needed fed- president Rance Crain items high in sodium. The lawsuit new owner. eral cash for its roads, bridges, tran- treasurer Mary Kay Crain, Cindi Crain claims that the Department of executive vp, operations William Morrow sit network and ferries. Congress Health is overstepping its authority. executive vp, director of strategic Uber wins again approved legislation that will inject operations Chris Crain The rule, initially proposed by the executive vp, director of corporate The city is unlikely to cap the num- $100 million annually over five Bloomberg administration, is operations K.C. Crain ber of for-hire cars despite initially years into New York’s transporta- senior vp, group publisher David Klein supported by Mayor Bill de Blasio floating a moratorium on the growth tion system. The bill also provides vp/production, manufacturing David Kamis and took effect Dec. 1, but the city chief financial officer Thomas Stevens of ride-hailing apps such as Uber. A $16 billion in new competitive grant chief information officer Anthony DiPonio does not plan to start issuing de Blasio administration traffic funding for large infrastructure founder G.D. Crain Jr. [1885-1973] study, expected to be released this projects. violations until March. The rule chairman Mrs. G.D. Crain Jr. [1911-1996] month, will not include a cap pro- continues the city’s efforts to secretary Merrilee Crain [1942-2012] posal. When the city suggested a Avon awaits a caller promote healthy living.

AP IMAGES one-year limit this past summer, Ailing cosmetics giant Avon is getting

6 | CRAIN’S NEW YORK BUSINESS | DECEMBER 7, 2015 20151207-NEWS--0007-NAT-CCI-CN_-- 12/4/2015 6:41 PM Page 1

AGENDA REAL ESTATE

STILL IN SESSION: The Zeckendorfs are betting they’ll eventually sell out It may look half empty, their building at the highest prices but it’s actually half full for the U.N. neighborhood. The Zeckendorf method to sales at 50 U.N. Plaza BY JOE ANUTA

anhattan-based Zeckendorf Devel- A strategy of pricing 50% above competitors opment set the scene for sky-high and adjusting downward may turn out to be a apartment prices in 2007 with 15 savvy business plan, said Jonathan Miller, presi- Central Park West, the Robert A.M. dent of appraisal firm Miller Samuel. “I don’t see MStern-designed condominium where they sold a [these metrics] as a sign of weakness at all,” Miller penthouse for $42.4 million. At the firm’s latest said. “This illustrates that it doesn’t take a fire sale offering, 50 United Nations Plaza, only 40 of the 87 to move a development.” available units have closed since sales began two That doesn’t guarantee the Zeckendorfs’ gambit years ago, according to data submitted to the state will pay off, as sales now average $2,700 a square attorney general, city property records and inter- foot, $300 off their target. Their two penthouses hit views with the developer. Nearly two-thirds of nearly $3,300 a square foot, so second-half sales, the apartments that sold were closed at discounts mostly in the top of the tower, will be crucial to that averaged nearly 9% and topped out at 16%. meeting the target. By traditional measures, 50 United Nations The rising dollar and a growing inventory of Plaza would be a dud. But brothers Arthur and ultraluxury apartments (including a Zeckendorf William Lie Zeckendorf, the third generation of project at 520 Park Ave.), has brokers across the city Zeckendorfs to build in New York City, may actu- wary of weakening ally have another winner on their hands, despite high-end sales. PRICEY CUTS: SELECTED SALES AT 50 U.N. PLAZA the headwinds buffeting New York City’s top-tier “The market is a little condo market. more challenging than it Ranked by discount Around the time of a Champagne-filled launch was before,” said Donna party in a model unit of the 43-story tower on Oct. Olshan, who runs her Unit Sq. ft. Asking price Sale price % off ask $/sq. ft. 22, 2013, the Zeckendorfs signed seven contracts, own brokerage and PH36 5,893 $23,250,000 $19,500,000 -16.1% $3,309 most in the lower half of the Foster + Partners- issues a weekly report 26A 2,609 $7,635,000 $6,445,522 -15.6% $2,470 designed building. All were above the asking price on luxury-apartment 33B 3,004 $10,200,000 $9,455,043 -7.3% $3,147 except for the last, a $9.4 million unit on the 29th sales. “But I think if 19B 3,004 $8,125,000 $7,533,627 -7.3% $2,508 floor that sold on Nov. 21 of that year for $8.9 mil- developing was easy, 27B 3,004 $9,130,000 $8,466,003 -7.3% $2,818 lion, a nearly 5% discount. Sales doubled in 2014, everybody would be in Source: New York City Department of Finance, Zeckendorf Development Co. as buyers looked at higher floors, still under con- the business.” Ⅲ struction, with discounts averaging 7%. So far in 2015, with construction nearly complete, 19 apartments have been sold and the average dis- count has jumped to 9%, based on available records. To explain why, William Zeckendorf said that in 2007, the brothers bought a half-acre vacant lot on First Avenue, between East 46th and 47th streets, for $150 million to build the first ultralux- ury condo in Turtle Bay. Recent sales at Trump World Tower and 100 United Nations Plaza, some of the highest-end buildings in the neighborhood, averaged below $2,000 per square foot. The Zeckendorfs hope to achieve an average of $3,000 a square foot—$500 more than their underwriting cost—even if it takes years. “We purposely wanted to achieve higher prices, and so we are perfectly comfortable with a slightly slower sellout,” William Zeckendorf said, noting the firm had banked on taking four years to unload the entire building. Because the Zeckendorfs and their partner, Global Holdings, plan to pay off their construction loan in early 2016, he said, they can afford to wait. William Zeckendorf conceded they may have priced some of the upper units too high, but noted that 10 sales were in discounted bulk purchases, including four units to Qatar’s U.N. mission for $45 million this year. Foreign buyers, the build- ing’s target, typically demand a price cut during negotiations anyway, he said.

CORRECTIONS The surname of FULANO LIBRIZZI was misspelled and actress SOPHIA ANNE CARUSO’s hometown (Spokane, Wash., not Seattle) was misstated in the 20 Under 20 section in the Nov. 30 issue. The renewal terms for STEVE DEFRANK’s lease are $925 a month in the first year, $1,100 in the following year and $1,200 the year after. The monthly rents were misstated in the Nov. 30 “Keeping the artists

BUCK ENNIS who made Bushwick cool.”

DECEMBER 7, 2015 | CRAIN’S NEW YORK BUSINESS | 7 20151207-NEWS--0008-NAT-CCI-CN_-- 12/4/2015 1:07 PM Page 1

AGENDA ASKED & ANSWERED HEALTH CARE

WENDY STARK INTERVIEW BY CAROLINE LEWIS

endy Stark is on her second run as [Transgender] executive director of the Callen-Lorde “people fall into Community Health Center in Chelsea. She poverty. They turn wants the center to continue to set the to sex work standardW for lesbian, gay, bisexual and transgender health care—even if that can put her in controversial territory. Faced with gaps in scientific research, Callen-Lorde in recent years has used a mix of “clinical experience and philosophy,”she said, to develop internationally used protocols for prescribing hormones to people who are transgender, or don’t identify with their birth gender.“That’s a scary road to take,”said Stark, who started as a front-desk clerk in 1994 at the organization, which has an annual budget exceeding $50 million.

You took a hiatus from being executive director between 2012 and 2015. What changed in the intervening years? When I left, we were having pretty significant capacity issues. In DOSSIER 2010, we opened an on-site pharmacy that ended up being a profit center. The organization I returned to was much more WHO SHE IS Executive fiscally stable. We opened a second clinic in Chelsea in 2014 director, Callen-Lorde and were invited by a Bronx organization to be its health care Community Health Center partner. AGE 44 BORN Las Vegas Will you continue to co-locate with other health groups? RESIDES South Slope, That’s one of our growth strategies. We believe it will meet the Brooklyn mission of serving the most underserved members of the EDUCATION Pomona LGBTQ community: People who are uninsured or on Medicaid, College, B.A. in psychology and people who are homeless, people of transgender experience. women’s studies; Baruch College, But it’s also a financial and real estate strategy. M.B.A. in health administration JUGGLING Stark left Callen-Lorde New York insurers had to cover many services for transgender patients for in 2012 when she had a baby, the first time this year. What impact do you think that had? explaining that “it sounds like a Because these services historically have been left out of any cliché but it’s true: It’s hard to parent a young infant and have a job that’s coverage, people have paid for them out-of-pocket, sometimes full-time-plus.” Instead of staying using desperate measures. People fall into poverty. They turn to home, Stark became senior vice sex work. So not having to turn in that direction, and being president of special populations and supported institutionally with their health care needs, people administration at Lutheran Family potentially will be able to join the workforce in a different way. Health Centers. She rejoined Callen- Lorde in February after the previous You’ve said that there’s a shortage of trans-friendly doctors in New York. executive director retired. What does trans-friendly health care look like? REAL ESTATE DREAM The real When somebody first steps through the door, they see estate market has made it difficult for themselves reflected in images on the walls or in brochures. The Callen-Lorde to consolidate its Chelsea locations, which soon will include two forms people are asked to fill out have appropriate questions. clinics and two administrative sites, Clinicians are clinically competent and understand the health with a total of 42,000 square feet. benefits and risks of providing hormone therapy, for example. What Callen-Lorde would love, said Stark, is a 100,000-square-foot building Has media attention on transgender celebrities, including Laverne Cox and in . Caitlyn Jenner, had any impact on health services? BUCK ENNIS Societal change and acceptance is a slow process, and sometimes we see those changes start on the regulatory side. In 1965, Medicare said to hospitals, “If you want to participate in our reimbursement systems, you have to desegregate.” And within months, hospitals across the country desegregated their staffs and waiting rooms and the provision of care. That met with a lot of resistance at that time. We’re in a moment where the transgender civil-rights movement is at a particularly dynamic place. And we’re seeing policies change perhaps before hearts and minds change. I think media coverage mostly helps with the changing of hearts and minds. Ⅲ

8 | CRAIN’S NEW YORK BUSINESS | DECEMBER 7, 2015 20151207-NEWS--0009-NAT-CCI-CN_-- 12/3/2015 7:28 PM Page 1

AGENDA HEALTH CARE

Oscar is the latest insurer to make brokers grouchy

Will cut commissions by half. Blame Obamacare BY JONATHAN LAMANTIA

ealth insur- earlier figure. While rev- “We recognize this the market, this change broker commissions for 3.25% of monthly pre- ers have enue doubled to $83.8 will add to your chal- is necessary to ensure Oxford plans sold to miums, from 3%. long relied million—and New York lenges at an already dif- we are able to grow our individuals, to $10 a Brokers, meanwhile, on brokers membership also dou- ficult time,” Oscar business in a controlled contract per month, will focus on the small- Hto steer clients their bled, to 34,000—med- wrote in its letter. manner.” from $15. For small- group market, as busi- way. The commissions ical expenses nearly “Given the unprece- UnitedHealthcare group plans, Oxford nesses still rely on them that agents earned on tripled, to $117.2 million. dented circumstances in also recently cut its raised commissions to to buy insurance. Ⅲ each policy were enough to make a living—at least before Obamacare. The Affordable Care Act has made it easy for individuals to buy Give employees insurance directly online. And as premium prices fall, insurers are the duck. looking to cut costs. Brokers are feeling the pinch. Oscar has now joined other insurers in slash- Anything else ing what it pays agents. The Manhattan startup last month notified bro- is just chicken. kers that commissions would be more than halved in February. Oscar had planned to 70 percent of employees say pay them $14 per con- they’d likely purchase voluntary tract each month for insurance if it were offered by individual subscribers and up to $26 for their employers.1 enrolled families. Instead, it will pay only The question is, who will you choose? $6 a contract per month regardless of the number Why not offer coverage from Afl ac, the No. 1 provider of people in the plan, of worksite/voluntary insurance sales for 14 consecutive according to a letter it 2 SM sent to brokers. years? And only Afl ac offers One Day Pay , which allows They have little your employees’ claims to get paid in just a day when they choice but to take what- submit online.* ever Oscar is willing to pay, given the insurer’s There’s no direct cost to you for offering Afl ac, and getting growing presence in the started is as simple as adding a payroll deduction. That’s market: It’s been gain- why small business owners like you have chosen Afl ac for ing many former cus- tomers of failed Health 60 years. It’s also why we’re so confi dent Afl ac is the right Republic of New York. solution for your business. Jason Samel, owner of JayMar Insurance You can bet the farm on it. Agency in Glen Cove, L.I., said that out of sev- eral hundred people he helped sign up for health Call your local agent and visit coverage, about 80% afl ac.com/smallbiz chose Oscar. Many had been insured by Health Republic. “For [Oscar] to turn around just after open enrollment began, it has killed me,” Samel said. 12015 Afl ac WorkForces Report, a study conducted by Research Now on behalf of Afl ac, January 20 - February 10, 2015. Includes somewhat, very and extremely likely; of those employees who But Oscar saw no are not currently offered voluntary insurance benefi ts by their employers. 2Eastbridge Consulting Group, U.S. Worksite/Voluntary Sales Report. Carrier Results for 2002-2015, Avon, CT. *One reason to spend more on Day PaySM available for most properly documented, individual claims submitted online through Afl ac SmartClaim® by 3 PM ET. Afl ac SmartClaim® not available on the following: Short-Term brokers, especially after Disability (excluding Accident and Sickness Riders), Life, Vision, Dental, Medicare Supplement, Long-Term Care/Home Health Care, Afl ac Plus Rider and Group policies. Processing time is based on business days after all required documentation needed to render a decision is received and no further validation and/or research is required. Individual Company Statistic, 2015. Individual losing $41.5 million coverage is underwritten by American Family Life Assurance Company of Columbus. In New York, individual coverage is underwritten by American Family Life Assurance through the first three Company of New York. Worldwide Headquarters | 1932 Wynnton Road | Columbus, GA 31999 quarters of 2015—more Z150004R 7/15 than double its year-

DECEMBER 7, 2015 | CRAIN’S NEW YORK BUSINESS | 9 20151207-NEWS--0010-NAT-CCI-CN_-- 12/3/2015 5:34 PM Page 1

AGENDA INSTANT EXPERT SPORTS BY BRENDAN O’CONNOR Why NY’s AG is throwing the book at FanDuel and DraftKings [in 5 steps]

THE ISSUE THE PLAYERS

The meteoric rise of the Schneiderman’s move—if upheld—could enhance his standing as daily fantasy sports a consumer-protection advocate and have serious repercussions 1industry hit a major 2 in states that are considering regulating rather than banning the snag last month when New industry. Both FanDuel and DraftKings—which have each spent more York state Attorney General than $100 million in advertising this year—are backed by powerful Eric Schneiderman (right) investors, including NBC, Comcast, Fox Sports and Google. Nearly every issued a cease-and-desist National Football League team has some form of sponsorship deal with one of the order against FanDuel and DraftKings, the country’s largest DFS companies, and Dallas Cowboys owner Jerry Jones and New England outfits. Labeling the games illegal in New York, Schneiderman Patriots owner Robert Kraft have equity stakes. Adding fuel to the fire, accused the companies of being “the leaders of a massive, an unrelated lawsuit multibillion-dollar scheme intended to evade the law and fleece sports fans filed in Florida last across the country.” The companies say fantasy games—which pit month accused the users in daily or weekly online contests based on athletes’ nation’s major performances in real-world sporting events—are not gambling basketball, hockey, because winning hinges more on users’ skill in assembling baseball and soccer teams than on pure luck. State law defines gambling as “any leagues of negligence contest in which the outcome depends in a material degree for partnering with the upon an element of chance.” A New York Supreme Court judge companies and helping was weighing the companies’ request to continue operating them “lure” bettors while the legal battle with Schneiderman plays out. through “deceptive” advertising.

SOME BACKSTORY FanDuel and DraftKings Critics were launched with venture YEAH,BUT... 4 capital and have used say the vast Traditional fantasy aggressive marketing to promote majority of sports—which play out their products. The two winnings 3 over an entire season—are companies now control roughly legal thanks to an exemption in 95% of the U.S. daily fantasy- go to a mere 1% the federal 2006 Unlawful sports market and are worth at of the Internet Gambling Enforcement least $1 billion apiece. Much of Act, which excludes traditional that success has been credited participants fantasy leagues, such as those to the fact that daily games are offered by ESPN and Yahoo, more convenient and require from government oversight. much less time—and less skill, Advocates for daily fantasy some would argue—than their sports insist that the only season-long counterparts. New difference between the two Yorkers this year have wagered forms of fantasy is duration, and approximately $100 million on because the winners in both cases are not determined by the the two sites, each of which has scores of actual games, the same rules should apply. “I’m quite paid out more than $1 billion in convinced it’s a game of skill, as defined by the federal statute,” said Major prize money nationwide. But League Baseball Commissioner Rob Manfred (above) in defense of Schneiderman says the vast his organization’s partnership with DraftKings. “And I’m majority of winnings go to a mere comfortable with the idea that it’s not gambling.” 1% of the participants, proof that these “sharks” are using algorithms or inside information to game the system and cheat everyday users. What’s more, unlike season-long fantasy sites WHAT’S NEXT that primarily earn revenue from Several states, including Arizona, Iowa, Louisiana, Montana and Washington, already bar DFS entry fees and advertising, sites from accepting cash bets. Nevada recently deemed daily fantasy a form of gambling, FanDuel and DraftKings take a cut 5 requiring providers to apply for state gaming licenses. FanDuel and DraftKings have countersued of 5.5% to 13% from every wager. Schneiderman, calling his action “irresponsible” and “irrational,” and are requesting an expedited “That’s what bookies do,” said court order declaring their activities legal under state law. In turn, Schneiderman vowed to bring the attorney general, “and it’s both companies to court, setting the stage for a protracted legal battle that could determine the illegal in New York state.” ultimate fate of daily fantasy sports. AP IMAGES, BLOOMBERG

10 | CRAIN’S NEW YORK BUSINESS | DECEMBER 7, 2015 20151207-NEWS--0011-NAT-CCI-CN_-- 12/4/2015 3:15 PM Page 1

AGENDA FINANCE

Tech upstarts occupy Wall Street

Lender OnDeck’s agreement with JPMorgan shows city’s startups can play in the big leagues BY AARON ELSTEIN

ew York’s financial tech- preferred term for startups that use we’re having productive conversa- in cash. In August, Standard nology startups may finally innovative software to provide tions,” he said. Treasury, whose software helps small have a chance to join the financial services. Another alum, Prem Melville, is a businesses bank online, was acquired Wall Street big-money The city’s financial startups got a former IBM data scientist who by Silicon Valley Bank for an undis- Nleague, with JPMorgan Chase’s big boost five years ago when the founded Social Alpha, a firm that closed amount. No lab alumni have announcement last week that it will Partnership for New York helped sifts through and other tried to go public, which may be wise partner with a tiny nine-year-old launch an “innovation lab” that social media to find information of considering OnDeck’s share price Manhattan-based firm, OnDeck offers entrepreneurs developing interest to investors. He claims has fallen more than 40% since its Capital. promising technologies the oppor- many of the city’s largest banks and IPO late last year. The arrangement gives JPMorgan tunity to work directly with finan- hedge funds as clients, and hopes to Gotsch said Tennessee-based (assets: $2.4 trillion) a chance to cial institutions. turn his focus to new forms of data, defense company Digital Reasoning serve OnDeck’s customers—typical- Lab alumni include Gary including email. “We see social opened a 20-person New York office ly small-business owners who can’t Zimmerman, who last year debuted a media as just the tip of the iceberg,” to woo banks to its technology that get bank loans. OnDeck (assets: $708 company called MaxMyInterest, Melville said. can read transcripts or text mes- million) uses different criteria from which helps savers boost the amount Fintech investment is reaching sages. Pymetrics, a career-search banks to gauge the creditworthiness of interest they earn from their frenzied levels. Last year, investors firm, received an undisclosed of borrowers. (Its CEO, Noah accounts by automatically depositing pumped $768 million into New York- investment last week from Marsh & Breslow, was a Crain’s 40 Under 40 their cash in online banks that offer based financial startups, up 32% over McLennan-owned Mercer Consult- this year, and the company ranks the highest insured yields. the prior year. ing. And Kasisto, which develops 87th on Crain’s 2015 Best Places to Zimmerman, a former Citigroup A few Partnership lab alumni have speech-recognition technology for Work list. See Page 32.) investment banker, said his startup been snapped up by larger rivals in banks, was created by some of the “It’s a great example of the power has grabbed the attention of several recent months. In September, same people who built the iPhone’s the city’s fintech sector can have,” of New York’s largest banks and BillGuard, a personal financial plan- virtual servant, Siri. said Maria Gotsch, chief executive of asset-management firms, though he ning and security site, was acquired “Those people are from Stanford,” the Partnership for New York City’s wouldn’t name names. “Our tech- by Prosper Marketplace, a publicly Gotsch crowed. “They chose to come investment arm. “Fintech” is the nology interests a lot of them, and traded online lender, for $30 million from Silicon Valley to New York.” Ⅲ

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DECEMBER 7, 2015 | CRAIN’S NEW YORK BUSINESS | 11 20151207-NEWS--0012-NAT-CCI-CN_-- 12/3/2015 7:29 PM Page 1

AGENDA WHO OWNS THE BLOCK REAL ESTATE

10 LIBERTY ST. Untarnished by the Silver connection Glenwood Management led the post-9/11 charge in the former speaker’s downtown district

BY TOM ACITELLI

he business most prominently featured in the recently ended federal corrup- REBIRTH tion trial of former state Assembly 10 LIBERTY ST. Speaker Sheldon Silver was Glenwood Glenwood’s 45-story, TManagement, the owner of 30 luxury apartment 287-unit luxury apart- OFFICE MATES towers in Manhattan and in the Riverdale neigh- ment building, named 80 MAIDEN LANE Liberty Plaza, debuted a borhood of the Bronx. Normandy Real Estate Partners bought year after 9/11. Silver illegally received fees from a law firm to a 50% stake in the 25-story, nearly 560,000-square-foot office building which he steered Glenwood for tax-related work. from developer Joseph Chetrit in 2014. The five-week trial saw the ex-speaker convicted Developer Jared Kushner, publisher of on all seven counts of honest services fraud, extor- The New York Observer, was a minority tion and money laundering. No one from partner with Normandy on the deal. The family-owned AM Property Holding Glenwood has been charged with any crime. Group controls the other 50%. Glenwood founder Leonard Litwin began buying and developing higher-end apart- 90 MAIDEN LANE ment buildings in the 1950s. One of the best- Normandy and Kushner also acquired known addresses is 10 Liberty St., the first this neighboring four-story, 30,000- new development in the financial district to square-foot building in the 2014 deal, ART DECO CONVERSION 100 MAIDEN LANE go up after 9/11. The tower is also within the which valued 80 and 90 Maiden at about $210 million in total. district that Silver represented for 38 years, Developer Frank Lalezarian bought until his felony conviction forced him to give this 24-story Art Deco office tower in 2004 and converted it into a 380- up his Assembly seat. The block includes another unit luxury apartment building. It is high-profile apartment development, this one a owned and managed by an LLC con- conversion of an office building. Ⅲ trolled by Lalezarian.

12 | CRAIN’S NEW YORK BUSINESS | DECEMBER 7, 2015 20151207-NEWS--0013-NAT-CCI-CN_-- 12/4/2015 3:15 PM Page 1

AGENDA MEDIA

Sign of the Times as video veterans end up on the cutting-room floor Buyouts in troubled unit as ‘paper of record’refocuses on news BY MATTHEW FLAMM

he news never double the Times’ digital increase ad dollars, and a dif- past year. “That’s not what lasted a year). stays good for revenue, to $800 million, in ferent approach to content. the Times is known for, and it Baquet noted that long in the world five years. He’s been focused She will shift the focus to would be a huge loss not to MacCallum’s role will be like of digital media. on the video division, long news from the expensive see [enterprise video] as that of a publisher, responsi- TEspecially for The New seen as a potential source of mini-documentaries the valuable to its brand.” ble for journalistic quality York Times. growth but which insiders division is known for. Baquet insists the Times and profits, and that she will In October, the paper say has been neglected and Insiders have been told will still do enterprise video, hire a senior editor with reached 1 million digital sub- mismanaged for years. that the number of staffers but wants more attention on deep video experience. scribers. In November, The A July shake-up led to a dedicated to pulling clips breaking news. “Video can’t That’s an outdated model for Washington Post stole the reassessment that culminat- from newswires and social be off on an island doing a new medium, say insiders. Times’ thunder, pulling ed with buyout offers in media ultimately may rise enterprise,” he said. “No “The bottom line is you ahead for the first time in early November and the to a dozen or more. desk does that; they do a mix have these talents who make average monthly unique vis- appointment two weeks ago Department veterans say of enterprise and news, and video who need somebody itors: 67 million to the Times’ of the unit’s fourth chief in Times management never video has got to accomplish who speaks their language,” 66 million, according to three years. valued video enough to build the same thing.” a staffer said. “There is comScore. Alex MacCallum, formerly audiences for their work, Good video takes time, expertise needed in every The Times notes that it has an assistant managing editor and is moving away from the and it needs to be “relevant phase of this.” more people paying to be on in charge of audience devel- distinctive storytelling that after the breaking news Insiders estimate 13 of its site. “I’m thrilled for the opment, was named assis- brought awards to the unit. event,” said one staffer. about 45 video staffers had Post,” said Executive Editor tant editor and senior vice “The news was always MacCallum, highly regard- taken buyouts as of last Dean Baquet. “But I’d rather president of video. When she [just] a thing we did,” said ed as a digital strategist, has week. Roughly half were have our audience.” returns in January from one of the half-dozen star no experience in video senior producers. The Times Baquet’s goal is to get maternity leave, she will talents who exited the unit as journalism (nor did her two has said there also could be more paying subscribers and bring a new digital plan to morale plummeted in the predecessors, who each layoffs. Ⅲ

TO BE SUCCESSFUL IN REAL ESTATE NOW, WELL- YOU MUST BE AWARE OF WHAT LIES AHEAD

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DECEMBER 7, 2015 | CRAIN’S NEW YORK BUSINESS | 13 20151207-NEWS--0014-NAT-CCI-CN_-- 12/4/2015 2:37 PM Page 1

AGENDA VIEWPOINTS

THUMBS DOWN De Blasio housing proposals Community boards on de Blasio’s plan have many zoning out 100 80 86 60 Mayor needs a better message, or a better plan 40 20 0 17 MAYOR BILL DE test of the popularity of the entire higher limits to keep out poor people. Yes No Notes: Combined votes on mandatory inclusionary BLASIO is having a housing plan. Finally, the administration can’t zoning and changes to building requirements. Includes terrible time con- The administration has run into seem to counter the fear that no mat- votes with conditions. Results are as of Dec. 3. Source: Department of City Planning vincing New Yorkers trouble on three specifics—parking, ter what the plan, all the city will that their city needs height restrictions and income lim- produce is luxury housing, as hap- hundreds of thou- its—and one hangover from the pened under Michael Bloomberg, a But Bronx Borough President sands of new hous- Bloomberg era. (not exactly true) belief that de Blasio Ruben Diaz Jr. got it exactly right ing units—even with In what planners say is a no- continues to fuel. when he said last week that the de GREG DAVID the enticement that brainer, the proposal eliminates To counter the drumbeat from the Blasio housing proposals are “com- 200,000 of the parking requirements for affordable critics, the mayor has changed the plicated.” The two zoning changes apartments will be affordable. At risk units under the theory that the peo- way he is selling his plan. are only the first step, to be followed is the mayor’s much-ballyhooed ple moving into those units will be Gentrification is a double-edged by individual rezoning of 15 neigh- housing plan, which emphasizes too poor to own cars. Community- sword, he now says, crucial to borhoods—all different proposals increased density and mandatory board members aren’t buying it. improving neighborhoods. He points and all containing a bewildering affordability. Not surprisingly, increasing out that it will happen no matter number of options for the commu- Community boards across the height limits to produce more what the city does, and it is only his nity and developers. It is hardly a city are rejecting two proposed apartments has angered preserva- plan that will keep communities shock that people can’t figure it out. changes to the zoning code that tionists, whose only priority is diverse with affordable housing. The administration needs to find would set a general policy requiring keeping the city exactly as it is. To be fair, community boards a much more compelling story to affordable housing and would alter The administration is being reflexively oppose almost all new sell its current scheme or come up some of the requirements for double-teamed on income guidelines. zoning efforts. Council members with something much simpler to amenities such as parking. Borough Poor communities want lower limits have generally abstained from vot- win over the public. Ⅲ presidents are also either opposed to help more poor people get the ing on the de Blasio plan so far, as or very critical. The public review of units; rich communities (insiders cite they will cast the vote that counts GREG DAVID blogs regularly at these two changes has become a Riverdale as an example) want much at the end of the process. CrainsNewYork.com.

Keeping up with the Vanderbilts Readers also reflect on Danny Meyer, congestion pricing and Brooklyn’s poor health

Frittering away fortunes Piketty’s premise is wrong: Even fic relief, there are a number of more bridges and avenues in New The implication in “Vanderbilt intelligent and lucky investment efficient measures that should be York City. family refinances Madison Avenue strategies are almost never enough implemented at the Hudson River MATTHEW SILPE office tower for $80 million” to maintain the real relative wealth crossings and elsewhere in our con- Chief operating officer (CrainsNewYork.com) that there is of heirs, particularly when they gested metro grid before trying the JJ Labs still some vast, hidden and unitary live off investment income. proposals in “Don’t wait for Gateway Vanderbilt fortune is simply erro- PAUL J. ISAAC tunnel” (Op-Ed, Oct. 26). Brooklyn’s ills are self-inflicted neous, although individual branch- Manhattan Banning single-occupant vehicles What is scandalous is government es of the family, by dint of their is a bad idea, and follows the same giving out freebies without requir- subsequent efforts, may have built Hospitals aren’t restaurants line of thinking as many other failed ing adoption of healthy lifestyles their own fortunes. I FIND IT IRONIC that as Danny Meyer, government initiatives where basic in return (“Poverty and obesity are The original Cornelius a high-end restaurant mogul, has tenets of supply-and-demand among Brooklyn’s ills,” Crains Vanderbilt, who started the started advising hospitals about the models are simply ignored. What is NewYork.com). As a teacher who Vanderbilt fortune, died in 1877. “patient satisfaction” industry, he needed—and what was proposed taught in Brownsville for 20 years, His son and main heir, William H., is eliminating tipping from some of under Mayor Michael Bloomberg’s I can tell you stories that will make died around 1885. By the time the his own businesses (“Deconstructing administration but shamefully your skin crawl. Parents putting building cited in the article was Danny,” Nov. 23). I applaud his efforts rejected in Albany by former cigarettes out on children. Mothers constructed, there was a Cornelius to pay all members of his team fairly. Assembly Speaker Sheldon Silver— bringing random boyfriends home Vanderbilt III and a Cornelius A tip, however, is often a reflection of are thoughtfully designed who rape their teenage daughters. Vanderbilt IV, who were part of a customer satisfaction. If he is saying congestion-pricing programs. First-graders smelling of pot day sprawling family several genera- that he was unable to consistently Here, the system can be specifical- after day. Parents getting almost tions along a course of financial influence his own customers enough ly developed, through the addition of free rent and having children with division and healthy spending. to respond with generous gratuities at tolls and variable pricing, to discour- multiple men. Community leaders By all appearances, there is a his luxury establishments, how then age noncritical travel during rush lining their pockets with taxpay- crowd of Vanderbilt descendants in can he advise us in health care, with hours and in certain regions that ers’ money, appointing incompe- the hundreds, by repute enjoying our much more diverse clientele, who are most affected by an excess of tent supporters to lead local dramatically different economic come to us in crisis? cars and trucks on the roads. schools and fighting to get crimi- circumstances. We may be delight- DINA D. STRACHAN, M.D. In lieu of closing lanes for buses nals out of jail under the heading ed for the subgroup of heirs owning Aglow Dermatology in the tunnels and elsewhere, con- of social justice. the Madison Avenue building, gestion pricing will more precisely Children doing homework? themselves probably pretty numer- How to cut congestion address the burden on our infra- Forget about it. Twenty percent of ous after another three to four gen- To better serve New Yorkers and tri- structure, much of which is too the population makes it hard for erations. But this story again illus- state commuters who are increasingly often caused by trucks clogging up the others to get ahead. trates that economist Thomas desperate for some long-overdue traf- the many narrow streets, tunnels, AMANDA GREG

CRAIN’S WELCOMES SUBMISSIONS to its opinion pages. Send letters to [email protected]. Send columns of 475 words or fewer to [email protected]. Please include the writer’s name, company, address and telephone number.

14 | CRAIN’S NEW YORK BUSINESS | DECEMBER 7, 2015 20151207-NEWS--0015-NAT-CCI-CN_-- 12/3/2015 5:36 PM Page 1

AGENDA VIEWPOINTS

This fashion trend threatens city’s economy With shoppers skimping on clothes, the industry must take steps to avoid the discount rack

BY MICHAEL J. SILVERSTEIN

ashion is a $1.2 trillion supreme in New York, Americans’ engaged selling system, and a deeper world where fabric technology and global industry, but com- shift away from spending on clothes understanding of consumers’ needs new fabrication can deliver incredi- panies are having a harder does not bode well for this sizable and insecurities. ble consumer experiences: warmth, and harder time resonating chunk of the local economy. They should: comfort, soft touches. Explain your Fwith American consumers. Apparel The problem is that fashion com- ⅷ Get to know their customers deeply. giant leaps; it will help you find spending in the U.S. declined by panies have forgotten how to win the Don’t ask them what they want early users (and they will tell their 1.5% in June 2015, year-over-year, love of Americans. superficially. Understand their friends). Giant leaps create revolu- and department-store sales were As a result, many shoppers buy hopes, dreams and wishes; study tions. down 1.7%. clothes only when they end up on the their active and inactive wardrobes. In today’s world, new jeans, new Indeed, for most American fami- markdown rack. In a country where Create breakthroughs that deliver for sweaters and new coats need to earn lies, clothes are moving toward the 40% of the adult population is over- peer influencers. their way into wardrobe closets. bottom of the budget list. While weight, new clothing has not been a ⅷ Remember that looks do count. If Engaged and highly trained in-store households in Italy spend as much celebration. you show the goods on standard counselors can help. as 17% of their gross income on Consumers have voted with their racks and without imagery, they Everyone still wants to go to work fashion, American families spend feet. They wear fading T-shirts and will work their way to the final on Monday and hear, “You look less than 4%. five-year-old jeans. Instead of markdown aisle without yielding marvelous.” Now is the New York The trend is especially threatening clothes, many Americans buy any profit. fashion industry’s chance to tap into to New York City, the global fashion iPhones, big cars, pets and pet sup- ⅷ Transform employees into disciples. that desire and win back its share of capital. The industry here employs plies, and go on vacation. Deliver training and incentives that spending. Ⅲ almost 200,000 people, pays more The solution: The New York- help them build relationships. Help than $10 billion in wages and gener- based fashion industry can reconnect the “feet on the floor” see how they Michael J. Silverstein is a senior partner ates almost $2 billion annually in tax with consumers using a mix of edu- can have “callings” as counselors and at the Boston Consulting Group and co- revenue. cation, awareness, stunning mer- advisers, not cash clerks. author of Rocket: Eight Lessons to While fashion may still reign chandise, a compassionate and ⅷ Take giant leaps. We live in a Secure Infinite Growth.

DECEMBER 7, 2015 | CRAIN’S NEW YORK BUSINESS | 15 20151207-NEWS--0016-NAT-CCI-CN_-- 12/3/2015 5:40 PM Page 1

BABY BENEFITS

BAging millennialsO and growingO concerns aboutM employee engagement are driving improvements in parental leave BY CARA S. TRAGER n her 14-week maternity leave, Sarah Galena isn’t thinking twice about her office job or the impact that her extended time off from work has on her family’s finances. And that’s precisely what her employer, Foothold Technology, wanted to accomplish when it revised its maternity policy earlier this year. The health technology firm, No. 69 on Crain’s 100 Best Places to Work in NYC, bumped paid leave to 12 weeks for a birth or adoption, from six weeks for a natural delivery and eight weeks for a C-section. OGalena, who lives on the Upper West Side, also plans to take off an additional two weeks as part of her personal time. She said Foothold’s paid leave allows her to fully

SARAH GALENA gets 12 weeks of paid leave from her job to spend with her new son. BUCK ENNIS

16 | CRAIN’S NEW YORK BUSINESS | DECEMBER 7, 2015 20151207-NEWS--0017-NAT-CCI-CN_-- 12/3/2015 5:41 PM Page 1

focus on caring for her baby boy Resource Management. employees was and helping her 3-year-old son PARENTAL PARITY That’s not to say that senior 29—i.e., prime transition to his new role as big management and other HR childbearing age. brother. It also allows her hus- policymakers at Best Places firms “Employee band, a Latin teacher, to take aren’t also focused on doing right retention was cer- seven weeks of unpaid leave, in 21% by employees. tainly a considera- addition to his four weeks of “It’s more about the personal tion,” said Kris Passet, director of people at the PORTION OF U.S. FIRMS that accrued PTO. offer paid maternity leave well-being of our colleagues,” SoHo-based firm. “But there was a more human “Foothold is definitely a place said Nick Scharlatt, co-founder of aspect: It’s difficult to be a first-time parent in where they value your balance of Foothold Technology. The com- New York City. We want people to be comfort- family and work time,” said pany, located near Union Square, able in a fast-paced city and to take the time they Galena, who works with non- extended paid leave after an need during this precious time.” profits to help them develop and 17% employee suggested improving Companies also want to remain competitive execute her firm’s electronic PORTION that provide paid maternity benefits during a with their rivals on the parental-leave front. health record system. “I can paternity leave “What I would change?” segment Abacus Group LLC (No. 40) boosted its mater- imagine myself here for many, of an all-staff meeting. nity leave last spring to eight paid weeks from Source: Society for Human Resource many more years.” Management Much of the improvement in one. The midtown tech firm formulated its new Paid parental leave is having parental perks, locally and across policy—which includes a short-term disability its moment, and the most obvious signs—aside the U.S., is being driven by “aging” millennials program that allows moms to exceed paid leave from vocal advocacy by the nation’s parent in who are starting families of their own. “We had with a doctor’s note—after conducting research chief and Facebook co-founder and CEO Mark never had a pregnant team member,” said into the leave policies of similar-size and larger Zuckerberg’s taking a well-publicized two- Debra Klemm, operations manager for House of tech companies. month paternity leave—are improvements in Kaizen (No. 94). “That changed earlier this In April, Stack Overflow (No. 4), which pro- benefits like those offered by Foothold. That’s year, so we decided a policy was needed.” vides 12 and six weeks’ paid leave for primary especially so in New York City. Along with In April, the 14-year-old digital-marketing and secondary caregivers, respectively, headline-grabbing companies around the firm, located in midtown west, introduced an amended its benefit for sales employees. These country such as Los Gatos, Calif.-based eight-week paid leave after childbirth and a workers receive at least 175% of their base Netflix (one year paid leave) and Redmond, four-week paid leave for fathers and adoptive salary for the time they are on paid leave. The Wash.-based Microsoft (20 weeks for mom, 12 parents. Moms and dads also can work from policy takes into account that a sizable portion weeks for dad), many of our Best Places to home full time for four more weeks. of a salesperson’s compensation is based on Work winners amped up their parental policies commissions, said People Team Director Joe in 2015. ‘Work-life balance’ Humphries. The technology company, which More than 95% of the firms on our list now Path Interactive (No. 39) for years had relied serves financial firms, also sweetens parental provide paid time off for primary caregivers, on its policy of unlimited vacation to do double leave with as much as $5,000 in assistance for and more than 75% grant compensated leave to duty as a parental-leave mechanism. But earlier adoption, and $500 for takeout meals during secondary caregivers. Compare those rates this year, the search-engine optimization and the first four weeks of a leave. with the results of the 2015 employer survey by marketing agency instituted a formal six-week Notable, too, if not surprising, is the care the Society of Human Resource Management: paid leave for primary caregivers. (Path encour- that many Best Places companies take to ensure Just 21% of U.S. companies offer paid materni- ages fathers of newborns to take two weeks off as that improved parental perks don’t engender ty leave (up from 12% last year), while 17% part of their unlimited paid vacation time.) resentment in some employees even as it cre- provide paid time off for dads with newborns, “We saw a need to think about how we ates goodwill in others. Squarespace officials, compared with 12% in 2014. should be viewing our responsibility to helping for example, recognize that the work of parents Moreover, the Family and Medical Leave Act employees achieve work-life balance,” said on leave still needs to get done, and simply of 1993 requires firms with 50 employees or Michael Coppola, co-founder of the Flatiron dumping their responsibilities on employees more to provide up to 12 weeks of unpaid leave. district-based firm. who haven’t welcomed a new baby is neither Among Best Places companies, time-off Squarespace (No. 7) recently lengthened its fair nor, in many cases, practical. That’s why policies for a new addition run the gamut from paid leave for primary caregivers to 18 weeks, Squarespace also hires temporary and contract one to 18 weeks, and they are funded by the from 12, and to six weeks for nonprimary care- workers to help pick up the slack. company, a disability program or some combi- givers, up from four. Why? The firm did the “You don’t want to burn out the rest of the nation of both. While most Best Places offer math and realized that the average age of its team,” Passet said. Ⅲ formal parental leave, others provide time off to new moms and dads as part of a vacation, sick-day or PTO policy. HOW WE FOUND THE BEST EMPLOYERS The vast majority of Best Places also offer employees the to take more time with- TO ARRIVE AT OUR ANNUAL RANKING of the Best Places to Work in New York City, Crain’s partnered with out pay. In addition, some maternity leaves Best Companies Group, an independent research firm that dispatched surveys to more than 26,800 include such extras as a cash gift for the baby, employees in New York City. money for family meals and the chance to work To be eligible, businesses had to employ 25 or more workers within the five boroughs. Scores from part time or at home for at least a couple of employees, who answered a confidential 87-question poll, were combined with scores from a 92- weeks after the leave ends. question survey for employers. Questions focused on everything from telecommuting policies to opportu- The trend toward more generous parental- nities for advancement. Results from the employee surveys made up 75% of the total score, and from leave policies is far from altruistic, however. the employer questionnaire, 25%. According to the Center for American Progress, Although they hail from diverse fields—including technology, law, construction and real estate—the a Washington, D.C., policy institute, the aver- 100 winners have at least one thing in common: a profound commitment to their workers’ happiness. age cost to replace employees, including inter- viewing and training, is equal to about 20% of And many are sparing no expense to achieve that goal, treating their employees to a cornucopia of annual salaries—and sometimes as much as benefits and perks, including generous health care coverage, telecommuting options, tuition assistance 200% for executives. and a daily menu of healthy snacks. They’re also providing lots of opportunities to de-stress at the office— fitness classes, massages and arcade games—and off-site, with such perks as unlimited vacation. In the long run, maternity and paternity leave saves money because it helps to retain Beyond those niceties, these companies have gone the distance in creating an atmosphere of collegiali- (and recruit) talented workers. As the unem- ty, collaboration and caring, whether assigning a mentor to ease each new hire’s transition into the fold, ployment rate continues to drop, providing offering paid time off for volunteer work, empowering employees to turn their ideas into projects or hosting workers with increased leverage, parental ben- company getaways in scenic destinations. efits are “low-hanging fruit that you can offer Unless otherwise noted, all figures are as of July 2015. Health care premiums represent the portion of across the talent pool without breaking the the individual employee’s premiums paid by the company. Average salaries are those of exempt workers. bank,” said Bruce Elliott, manager of compen- The abbreviation n/d indicates information that the company did not disclose. — CARA S.TRAGER sation and benefits at the Society of Human

DECEMBER 7, 2015 | CRAIN’S NEW YORK BUSINESS | 17 20151207-NEWS--0018-NAT-CCI-CN_-- 12/3/2015 5:42 PM Page 1

NOT BUTTONED UP: “When you join Button, you join a family,” said the tech firm’s co-founder Stephen Milbank.

utton is a company that strives to #1 encourage workers to actually take time embody the Japanese value of off. The firm provides a $500 annual omotenashi—wholehearted hospitality. stipend for each employee to use for a getaway, Yo u’re B This ethos informs not only the firm’s with an additional $500 for those with a spouse business model, but also its thoughtfulness in and/or children. regard to the needs and wants of its employees, From their first day on the job, employees most within and beyond the workplace. “When you know they have landed in an unusual workplace. join Button, you join a family,” said Stephen Button eases first-day jitters with an extraordi- Milbank, a co-founder and head of finance and narily empathetic process, which includes a people at the company, which scored the top “welcome book” that introduces new workers to welcome spot on this year’s Crain’s 100 Best Places to the firm’s omotenashi culture and its attendant Work in New York City. “We aim to support perks. These include a $100 monthly bonus cred- each other in every aspect of our lives.” it for trying on-demand services such as A VERY PARTICULAR JAPANESE Founded last year and backed with nearly Delivery.com, which is a current customer. The PHILOSOPHY INFORMS $14.5 million in venture capital, the business- book also provides a bio on each current staffer. THE CULTURE AT THIS to-business firm connects mobile apps to one another. Users peruse Foursquare’s restaurant Areas of growth GRAMERCY PARK B2B STARTUP recommendations, for example, and Button’s The company’s menu of goodies is diner-like icon on the Foursquare app takes them to in its range of offerings: an Employee Stock BY CARA S. TRAGER OpenTable to book their reservations. Ownership Plan, performance bonuses and Its annual revenue, which it declined to dis- monthly rewards for workers with the most time close, comes from commissions on commercial spent volunteering, happy hours, group exercise transactions it helps facilitate for such big- classes and free daily lunch from local restaurants. league clients as Ticketmaster, Airbnb and Moreover, employee development is based on Uber, in addition to OpenTable. each person’s self-identified areas of growth. In Button, which is located near Gramercy Park, addition to receiving access to personal instruc- appears fairly obsessed with employee engage- tion, lectures, webinars, lunch-and-learns and ment, offering its more than two dozen workers conferences, each Button worker is budgeted perks and policies aimed at ensuring personal $750 annually for external professional- well-being and professional development. development courses and programs—and some- Family support is “priority one,” according to times much more, depending on the class’s Milbank. Along with such niceties as free child- potential to spur an employee’s growth. birth/parenting classes and lactation counseling, Such policies, not surprisingly, tend to fuel a Button sweetens its 17 weeks of paid paternity kind of omotenashi groupthink that many and maternity leave—following birth, adoption employees describe as the best perk of all. or surrogacy—with a baby gift of $1,000 cash. “Everyone at Button practices empathy on a “Having children is one of the most, if not the daily basis,” said Olivia Gorvy, who, as director most, important events in people’s lives,” said of partner success, focuses on customer rela- Milbank. “We want to be as supportive and make tionships. She joined the business nine months it as wonderful an experience as we can.” ago after a five-year stint at Facebook. “That Similar sentiments guide Button’s unlimited makes it an incredibly supportive, respectful Ⅲ BUCK ENNIS vacation policy and the lengths to which it goes to and inclusive environment,” she said.

18 | CRAIN’S NEW YORK BUSINESS | DECEMBER 7, 2015

HOME OF THE ULTIMATE VENUE WHERE THE GREATEST MUSIC FAN (ME) CAN GO TO SEE THE GREATEST MUSICIANS OF ALL TIME (NOT ME).

DOC. NAME: DLTCORM15913_2H_I3NY_Newsprint_CrainsNY_RADIOCITY_01.indd LAST MOD.: 11-19-2015 5:41 PM

CLIENT: Delta ECD: Colleen DeCourcy BLEED: 11.125” x 14.875” DOCUMENT PATH: Creative:DELTA:DELTA_2015:2H_Campaigns:NEW YORK:Creative_Services:Studio:Mechanicals:- CAMPAIGN: 2015 Keep Climbing CD: None TRIM: 10.875” x 14.5” Shipped:112415:DLTCORM15913_2H_I3NY_Newsprint_CrainsNY_RADIOCITY:DLTCORM15913_2H_I3NY_News- print_CrainsNY_RADIOCITY_01.indd CW: Rajeev Basu SAFETY: 10.25” x 14” BILLING #: DLT COR M15913 FONTS: AD: Trevor Gilley GUTTER: None Whitney (Semibold; OpenType) STUDIO JOB #: WKS DLT M15913 AC: None PRINT SCALE: None IMAGES: PUBLICATION: Crain’s NY Bussiness ILNYlogo_horizontal_4c_wk.eps SD: Elfranko Wessels PROOF TYPE: SWOP3_133 SuperGraphics_wk.eps PUB DATE: Dec 7 Delta_4C_wk.eps PD: David Niblick RadioCity_4c_wk.eps EXECUTION: Radio City Music Hall TF: Tara Kennedy COLORS: PROPERTY: 2015 2H NY Cyan, Magenta, Yellow, Black 20151207-NEWS--0020-NAT-CCI-CN_-- 12/3/2015 5:44 PM Page 1

Tuition assistance/ Fitness/wellness CIPHERHEALTH reimbursement initiatives 58% Additional time off On-site meals/ provide lactation for community service snacks or subsidies facilities for breast-feeding moms Telecommuting option Retirement plan(s)

#1 #2 #3 #4 #5 BUTTON DROPBOX BOUNCE STACK OVERFLOW CIPHERHEALTH Industry Technology Industry Technology EXCHANGE Industry Technology Industry Health care/insurance Website usebutton.com Website dropbox.com Industry Technology Website stackoverflow.com services NYC/U.S. employees 25/25 NYC/U.S. employees 33/1,002 Website bounceexchange.com NYC/U.S. employees 94/176 Website cipherhealth.com 2014 revenue n/d 2014 revenue n/d NYC/U.S. employees 84/85 2014 revenue n/d NYC/U.S. employees 84/84 Average salary $99,700 Average salary n/d 2014 revenue n/d Average salary $81,349 2014 revenue n/d Days off Unlimited Days off Unlimited Average salary n/d Days off 20 Average salary $70,000 Health care premiums 100% Health care premiums 100% Days off 20 Health care premiums 100% Days off Unlimited Year founded 2014 Year founded 2007 Health care premiums 100% Year founded 2010 Health care premiums 100% Year founded 2010 Year founded 2009 This year’s No. 1 Best Place to Doing good feels great at this This company scores high Work in NYC is a VC-backed company, which makes it easy Employees here don’t need to marks with its employees for A three-week rental at the startup that embraces the for employees to pursue their explain to their moms and dads creating a culture of Jersey Shore serves as the setting Japanese value of omotenashi, or desires to make a difference. what they do or why they achievement, healthy for a sales team retreat, and extending hospitality Through its Dropbox for Good spend so much time at work. competition among teams enables employees to get away wholeheartedly. Proactively initiative, workers have Instead, they just bring them to and an atmosphere that with team members. In addressing employees’ needs hosted company tours and Parents’ Day, a companywide resonates with workers’ addition, the firm has hosted a and wants, the firm provides a shared their educational event that shows what the firm passion for technology. volleyball game at Pier 25 in plethora of amenities, choices and career experiences is about, mixes family time TriBeCa.The company also including group exercise, with such organizations as All with team bonding, and provides tuition assistance on a happy hours, free daily lunch Star Code, which prepares features special activities, case-by-case basis. and retreats in such places as young men of color for full- including, of course, a game of Sag Harbor, L.I., and Park City, time employment in the tech Family Feud. Utah, as well as such family- sector. In addition, employees friendly benefits as $1,000 in get a day off per quarter to “baby cash” to help offset the volunteer at a charity of their costs of a new addition. This own choosing. firm epitomizes a supportive, respectful and kind workplace.

401(k), ESOP 401(k) 401(k) 401(k), ESOP 401(k), profit-sharing plan, ESOP

#6 #7 #8 #9 #10 WISDOMTREE SQUARESPACE CLUNE FLUENT INC. ELITE SEM Industry Financial services Industry Technology CONSTRUCTION Industry Advertising/public Industry Advertising/public Website wisdomtree.com Website squarespace.com CO. relations/marketing relations/marketing NYC/U.S. employees 115/115 NYC/U.S. employees 259/377 Industry Construction Website fluentco.com Website elitesem.com 2014 revenue (in millions) n/d 2014 revenue (in millions) n/d Website clunegc.com NYC/U.S. employees 62/ 62 NYC/U.S. employees 39/118 Average salary n/d Average salary $106,263 NYC/U.S. employees 34/218 2014 revenue $68 million 2014 revenue $13.8 million Days off 43 Days off Unlimited 2014 revenue $559 million Average salary n/d Average salary n/d Health care premiums 75%- Health care premiums 100% Average salary n/d Days off 16 Days off Unlimited 99% Year founded 2004 Days off 17 Health care premiums 50%-74% Health care premiums 75%- 99% Year founded 1985 Health care premiums 100% Year founded 2010 Year founded 2004 Supported by the corporate Year founded 1979 After every 10 years of philosophy “Good work takes This is a place where niceties employment, workers at this time,” staffers thrive, and get include $25 birthday gift cards, Twice a year, $1,000 in airline publicly traded investment their work done, in a company A lengthy career at this $50 to decorate one’s credit, 50,000 Starwood company are eligible for a that respects the creative company has its sweet workspace, an on-site points and $500 for trip two-month paid sabbatical to process and doesn’t impose rewards, including trips, a “saloon,” Razor scooters for spending money go to an pursue activities for personal arbitrary deadlines or react to $1,000 gift card, a Tiffany zipping around the office, employee who lives the firm’s growth and development, market pressures. clock, extra time off and a arcade games and TVs in every four core values: “Circle of including traveling, Rolex watch, depending on area. Education,” “Love What You volunteering and research. the number of years of service. Do,” “Attitude of Gratitude” and “Strive for Greatness.” Four additional workers each get the airline credit and 30,000 Starwood points for embracing one core value.

401(k), profit-sharing 401(k), with optional 401(k), ESOP 401(k) 401(k), profit-sharing plan Roth (post-tax) plan, defined-benefit contributions, ESOP plan

20 | CRAIN’S NEW YORK BUSINESS | DECEMBER 7, 2015 DRIVE INTEGRITY TRUST MASTERY CREATIVITY ENTREPRENEURIAL SPIRIT GENEROSITY

Ryan is setting the industry gold standard for workplace innovation.

Guided by our values and an unwavering commitment to client service excellence, Ryan’s internationally recognized work environment Congratulations to our is setting the industry gold standard for workplace innovation. New York employees for this recognition, At Ryan, your talent is encouraged, your abilities are challenged, and thank you for your and your expertise is rewarded. Learn more about exciting career vote of confidence! opportunities with Ryan at ryan.com/careers.

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1511_002 Crain's Best Places to Work in New York Ad 2015.indd 2 2015-11-22 11:45 AM 20151207-NEWS--0022-NAT-CCI-CN_-- 12/3/2015 5:45 PM Page 1

LIKEABLE MEDIA 93% offer flexible hours for school events, medical appointments and other personal matters WEST MONROE PARTNERS

#11 #12 #13 #14 #15 LIKEABLE MEDIA TEXT 100 GLOBAL WEST MONROE DRINKER BIDDLE INSPERITY Industry Advertising/public SOLUTIONS PARTNERS & REATH Industry Consulting relations/marketing Industry Advertising/public Industry Consulting Industry Legal Website insperity.com Website likeable.com relations/marketing Website westmonroepartners.com Website drinkerbiddle.com NYC/U.S. employees 31/2,300 NYC/U.S. employees 30/30 Website text100.com NYC/U.S. employees 30/561 NYC/U.S. employees 56/1,257 2014 revenue $2.4 billion 2014 revenue $6 million NYC/U.S. employees 44/126 2014 revenue $100 million 2014 revenue n/d Average salary n/d Average salary $76,414 2014 revenue $54.5 million Average salary $161,000 Average salary n/d Days off 19 Days off 20 Average salary $135,200 Days off 25 Days off 25 Health care premiums 75%-99% Health care premiums 100% Days off 36 Health care premiums 75%-99% Health care premiums 75%- Year founded 1986 Year founded 2006 Health care premiums 100% Year founded 2002 99% Year founded 1981 Year founded 1849 Employees here have lots of Surprise Lake Camp in Cold Going above and beyond the occasions to learn, courtesy of Spring, N.Y., is the site of this Besides stress-reducing call of duty on a client project At this law firm, worker an extensive online library that firm’s two-day annual retreat, activities such as yoga, happy or internal initiative isn’t grievances and issues are features courses on everything where team-building hours, and movie and game unnoticed here. Workers are addressed immediately, from business skills to safety, exercises, a game of kickball encouraged to pen thank-you nights, employees at this accomplishments and and tuition assistance of $1,500 and a campfire provide company can take two “duvet notes to each other for such milestones—including for approved undergrad and employees with lasting days” a year—and simply pull efforts, and they can nominate birthdays and anniversaries— grad courses, or $500 per year memories. The firm has also the blanket over their head, a colleague for a Random Acts are celebrated, and high provided soldiers with lasting catch more z’s and skip work. of Recognition award, which standards of behavior and for continuing education memories—handmade cards. can encompass such tokens of respect are upheld. appreciation as a gift certificate to a coffee shop. The collegiality also has extended to workers participating in a charitable bike ride.

401(k), profit-sharing 401(k), profit-sharing 401(k), ESOP, defined- 401(k), profit-sharing 401(k) plan, ESOP benefit plan plan, defined-benefit plan

#16 #17 #18 #19 #20 SHEPPARD AMNET GROUP TPN CROWDTAP ADTHEORENT INC. MULLIN Industry Advertising/public Industry Advertising/public Industry Technology Industry Technology Industry Legal relations/marketing relations/marketing Website crowdtap.com Website adtheorent.com Website sheppardmullin.com Website amnetgroup.com Website tpnretail.com NYC/U.S. employees 84/85 NYC/U.S. employees 64/95 NYC/U.S. employees 107/1,315 NYC/U.S. employees 29/88 NYC/U.S. employees 48/316 2014 revenue n/d 2014 revenue n/d 2014 revenue $510.7 million 2014 revenue n/d 2014 revenue $55 million Average salary n/d Average salary $98,000 Average salary n/d Average salary n/d Average salary n/d Days off Unlimited Days off 10 Days off 30 Days off 23 Days off 13 Health care premiums 100% Health care premiums 50%- Health care premiums 100% Health care premiums 75%-99% Health care premiums 75% - Year founded 2009 74% Year founded 1927 Year founded 2010 99% Year founded 2011 Year founded 1984 Just as it gives the public the Professional development gets An entrepreneurial spirit opportunity to help shape their Along with an array of special a big nod here, with the firm permeates this firm, where At this family-friendly firm, favorite brands, this company events enlivening the supporting and encouraging workers are encouraged to try kids trick-or-treat at the uses its own platform, as well as workplace calendar— workers’ participation in an new strategies, assume new office before attending the Slack and TinyPulse, to including a chili cook-off, online training program or responsibilities and continually company’s Halloween party. empower employees to weigh Hawaiian shirt day and outside seminars that dovetail develop their skills. Come Thanksgiving, in on large and small decisions cheese-ball eating contest— with individual job employees receive generous that affect them. employees can join clubs to descriptions and “ham checks”—instead of indulge their shared passion responsibilities. holiday hams or turkeys—to for everything from wine to spend on a nice dinner or running. whatever else strikes their fancy.

401(k), profit-sharing 401(k) 401(k), ESOP 401(k) 401(k), profit-sharing plan plan, ESOP

22 | CRAIN’S NEW YORK BUSINESS | DECEMBER 7, 2015

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Tuition assistance/ Fitness/wellness reimbursement initiatives 41% Additional time off On-site meals/ conduct annual for community service snacks or subsidies performance reviews for all staff Telecommuting option Retirement plan(s) COOLEY

#21 #22 #23 #24 #25 LOGICWORKS MASS INTENT MEDIA GROVO TRIPLELIFT Industry Technology COMMUNICATIONS Industry Technology Industry Technology Industry Advertising/public Website logicworks.net Industry Telecommunications Website intentmedia.com Website grovo.com relations/marketing NYC/U.S. employees 72/79 Website masscommgroup.com NYC/U.S. employees 136/136 NYC/U.S. employees 153/153 Website triplelift.com 2014 revenue n/d NYC/U.S. employees 26/27 2014 revenue n/d 2014 revenue n/d NYC/U.S. employees 47/51 Average salary n/d 2014 revenue $16 million Average salary n/d Average salary n/d 2014 revenue n/d Days off 20 Average salary $76,000 Days off Unlimited Days off Unlimited Average salary $99,000 Health care premiums 75%-99% Days off 22 Health care premiums 75%-99% Health care premiums 100% Days off 15 Year founded 1993 Health care premiums 100% Year founded 2009 Year founded 2010 Health care premiums 100% Year founded 2008 Year founded 2012 This firm provides employees With the CEO fielding Fitness buffs need go no anonymous questions during with boundless opportunities This telecommunications farther than this workplace, Weekly yoga and monthly monthly “fireside chats” and to learn and develop in a highly company brims with monetary where its director of health massages on-site, discounted the firm regularly sharing collaborative atmosphere. The rewards, as in a yearly bonus leads a variety of exercise gym memberships across the financial reports with CEO, for example, started out based on the company’s results classes, including mobility city and bike-storage racks all employees, transparency and as a junior salesperson, and a and individual workers’ and cardio training, as well as point to a workplace that helps open communication are junior accountant is fulfilling a performance; quarterly team stretch breaks and employees stay fit. Weekly among this company’s desire to learn about systems payouts for reaching morning meditation. companywide luncheons keep hallmarks. operations. benchmarks; and retention workers in the loop. bonuses after completing professional certifications.

401(k) 401(k) 401(k)

#26 #27 #28 #29 #30 GOOD APPLE COMMUNE COOLEY SIGNPOST FIRST PROTOCOL Industry Advertising/public HOTELS+RESORTS Industry Legal Industry Technology INC. relations/marketing Industry Lodging Website cooley.com Website signpost.com Industry Events Website goodappledigital.com Website communehotels.com NYC/U.S. employees 191/1,681 NYC/U.S. employees 82/253 Website firstprotocol.com NYC/U.S. employees 28/31 NYC/U.S. employees 125/3,158 2014 revenue $802 million 2014 revenue n/d NYC/U.S. employees 73/81 2014 revenue $51 million 2014 revenue n/d Average salary $180,479 Average salary n/d 2014 revenue $11 million Average salary $70,000 Average salary n/d Days off 20 Days off 24 Average salary $81,800 Days off 18 Days off 19 Health care premiums 75%-99% Health care premiums 100% Days off 20 Health care premiums 75%-99% Health care premiums 75%-99% Year founded 1920 Year founded 2010 Health care premiums 50%- Year founded 2006 Year founded 2011 74% Given employees’ long Individuals with an Year founded 1996 Founded by Razorfish alums workdays, this firm shows its entrepreneurial yearning get Extending its hospitality to gratitude in varied ways, Albert Muzaurieta and Nedim employees, this multibrand healthy doses of inspiration and This company provides Aruz, this agency exudes a including hosting an insight during the firm’s global firm, which has lodgings afternoon bowling party and employees with opportunities collegial vibe, with each everywhere from New York to periodic webinars. Sessions to work collaboratively and worker receiving three awarding “Snooze or Cruise” have featured the likes of Dev Bali, offers talented workers the certificates that allow winners independently. It then “golden quarters” a month to opportunity to develop Ittycheria, the CEO and rewards them for a job well give to teammates, who can to arrive at the office two president of Mongo DB. professionally—and connect hours late or leave two hours done with varied gifts, redeem them from a gumball with different people and including spa certificates and machine that features a range early on a day of their choice. cultures—by transferring to It also gives employees time to Super Bowl tickets. of prizes, including an iPad different hotels. Mini and a restaurant gift make a difference, such as certificate. hosting a Valentine’s Day breakfast at Safe Horizon, a victims’ service agency.

401(k) 401(k) 401(k), profit-sharing 401(k), ESOP 401(k) plan

24 | CRAIN’S NEW YORK BUSINESS | DECEMBER 7, 2015 20151207-NEWS--0025-NAT-CCI-CN_-- 12/3/2015 5:48 PM Page 1

#31 #32 #33 #34 #35 COOPERKATZ BLUECORE BETTERCLOUD KIMPTON HOTELS ALLISON+ & CO. Industry Technology Industry Technology & RESTAURANTS PARTNERS Industry Advertising/public Website bluecore.com Website bettercloud.com Industry Lodging Industry Advertising/public relations/marketing NYC/U.S. employees 40/40 NYC/U.S. employees 55/107 Website kimptonhotels.com relations/marketing Website cooperkatz.com 2014 revenue n/d 2014 revenue n/d NYC/U.S. employees Website allisonpr.com NYC/U.S. employees 36/36 Average salary n/d Average salary n/d 495/9,300 NYC/U.S. employees 51/201 2014 revenue $4.8 million Days off Unlimited Days off 16 2014 revenue n/d 2014 revenue $37 million Average salary n/d Health care premiums 75%- Health care premiums 100% Average salary $75,238 Average salary n/d Days off 22 99% Year founded 2011 Days off 18 Days off 28 Health care premiums 50%-74% Year founded 2013 Health care premiums 100% Health care premiums 75%-99% Year founded 1996 Semiannual employee surveys Year founded 1981 Year founded 2001 Thanks to a weekly one-hour not only give this company Respect and caring are values business update on insight into its workers’ major Stress reduction is a focus at The extras add up here. After deeply embedded in this everything about the concerns, but also lead it to this chain, which punctuates five years, employees enjoy a agency. Everyone, regardless of company, workers derive take action on them. the work calendar with Mr. one-month paid sabbatical to tenure or title, is responsible great satisfaction knowing Softee, bingo and chair- pursue personal interests and, for upholding those standards they play a critical role in massage days, and wellness once a week, they can take up to in their interactions with one helping the firm achieve its week. two hours off from work to another. And every December, goals. participate in a company-paid the firm fulfills the holiday healthy activity, such as wish list of a family in need. spinning or climbing.

401(k) 401(k), ESOP 401(k) 401(k), defined- benefit plan

91% offer cafeteria or meal subsidies, free daily snacks or beverages COOPERKATZ & CO. KIMPTON HOTELS & RESTAURANTS ALLISON+PARTNERS

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STREETEASY 70% enable employees to work flexible hours or a compressed workweek as a standard year-round practice ABACUS GROUP LLC

#36 #37 #38 #39 #40 STREETEASY HIGHTOWER CONTENTLY PATH INTERACTIVE ABACUS GROUP Industry Real estate Industry Technology Industry Technology Industry Advertising/public LLC Website streeteasy.com Website gethightower.com Website contently.com relations/marketing Industry Technology NYC/U.S. employees 58/58 NYC/U.S. employees 49/49 NYC/U.S. employees 74/75 Website pathinteractive.com Website abacusgroupllc.com 2014 revenue n/d 2014 revenue n/d 2014 revenue $7.6 million NYC/U.S. employees 41/41 NYC/U.S. employees 42/80 Average salary $125,000 Average salary n/d Average salary $72,000 2014 revenue $100 million 2014 revenue n/d Days off Unlimited Days off Unlimited Days off Unlimited Average salary $75,000 Average salary $135,000 Health care premiums 100% Health care premiums 100% Health care premiums 100% Days off Unlimited Days off 15 Year founded 2006 Year founded 2013 Year founded 2010 Health care premiums 50%-74% Health care premiums 75%- Year founded 2006 99% Nursing moms who work here An open-floor plan and the co- This company trusts its Year founded 2008 don’t fret when they’re founders’ accessibility and staffers to do their jobs and do No one needs to feel stuck in a traveling: The firm provides a design of their desks—which is them well, offering employees rut at this firm, where capable service to pick up their breast just like everyone else’s in the the freedom to assume workers, regardless of their This firm knows how to have a milk from any hotel and FedEx firm—go a long way toward responsibility for their own tenure with the company, are good time, whether during its it home to their little one. This letting each worker know that work. It also provides allowed to “run with” a special annual Las Vegas trip—which caring company also offers they are as important as the unlimited vacation and project that interests them, includes a scavenger hunt, a treadmill desks for walking next person. flexible hours. even if it falls under another hike, a poker tournament and meetings. team’s purview. In addition to meals at the best restaurants— unlimited time off, employees or on late Friday afternoons, also get five sick days and four when craft beers and personal days annually. whiskeys are on tap.

401(k) 401(k) 401(k) 401(k)

#41 #42 #43 #44 #45 BRANDWATCH DATADOG PAYONEER THE TRADE DESK FRIEDMAN Industry Technology Industry Technology Industry Financial services Industry Technology Industry Accounting Website brandwatch.com Website datadog.com Website payoneer.com Website thetradedesk.com Website friedmanllp.com NYC employees 54/71 NYC employees 69/89 NYC employees 31/38 NYC employees 71/191 NYC employees 164/331 2014 revenue n/d 2014 revenue n/d 2014 revenue n/d 2014 revenue n/d 2014 revenue $77 million Average salary n/d Average salary n/d Average salary n/d Average salary n/d Average salary $190,000 Days off 35 Days off Unlimited Days off 16 Days off 20 Days off 24 Health care premiums 75%- Health care premiums 75%-99% Health care premiums 100% Health care premiums 100% Health care premiums 75%- 99% Year founded 2010 Year founded 2005 Year founded 2009 99% Year founded 2005 Year founded 1924 Demonstrating how much it This global company No one complains about the surfing lessons for employees With the firm enabling global cares for its employees, this maintains its startup persona In a profession abounding who visit the firm’s HQ in brands like British Airways company does everything from with a theme lunch—such as with client and regulatory Ventura, Calif., but what and Kellogg’s to monitor hosting a daily 4 p.m., 15- Korean, Mexican or deadlines, this accounting workers value most is the social media to learn what the minute group exercise session Jamaican—every Friday to firm’s employees enjoy opportunity to work with public thinks about them, this to providing bike helmets to celebrate its diversity and personal free time, thanks to creative, compassionate and is a place where young, driven help ensure their safety in discuss company-related reasonable hours during tax collaborative colleagues. workers can develop a running errands and issues. season, a year-round flexible career—as well as play commuting to and from work. schedule and, from early June kickball and ping-pong with to Labor Day, Fridays off. colleagues.

401(k) 401 (k), profit-sharing 401(k) 401(k) 401(k) plan

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#46 #47 #48 #49 #50 REVTRAX CARROT CREATIVE CPXI STRATEGIES FRANKFURT Industry Technology Industry Advertising/public Industry Advertising/public FOR WEALTH KURNIT KLEIN & Website revtrax.com relations/marketing relations/marketing Industry Financial services SELZ NY/U.S. employees 58/58 Website carrot.is Website cpxi.com Website strategiesforwealth.com Industry Legal 2014 revenue $8 million NY/U.S. employees 101/101 NY/U.S. employees 113/146 NY/U.S. employees 100/218 Website fkks.com Average salary $95,000 2014 revenue n/d 2014 revenue $116.3 million 2014 revenue $17 million NY/U.S. employees 131/131 Days off Unlimited Average salary n/d Average salary $90,000 Average salary $300,000 2014 revenue n/d Health care premiums 75%- Days off Unlimited Days off 15 Days off 15 Average salary n/d 99% Health care premiums 100% Health care premiums 100% Health care premiums 50%-74% Days off 22 Year founded 2008 Year founded 2005 Year founded 2000 Year founded 1934 Health care premiums 50%- 74% This company ensures a A private, enclosed rooftop It says a lot about a firm’s New hires know they’ve landed Year founded 1977 constant stream of fresh ideas shower makes for fresh, culture when it empowers a in the right place, with a for social, community service, invigorated employees after committee of employees of all mentor to guide them and a Along with its caring culture, wellness and team-building morning and lunch workouts levels to develop the formal two-week training this firm has a whimsical side, activities. Employees serve for and bike commutes, as well as company’s core values: simple program to help ensure their which is on display during its six months on each team that providing quick pick-me-ups. accountability, a caring professional development and weekly giveaway announce- plans the events. community, curiosity that success. ments that sound like a call- pushes through boundaries in radio show, as in, “The 25th and rapid adaptability. email response will receive tickets to a movie.”

401(k) 401(k) 401(k), annual stock 401(k), pension plan, 401(k), profit-sharing awards defined-benefit plan plan

DECEMBER 7, 2015 | CRAIN’S NEW YORK BUSINESS | 27 20151207-NEWS--0028-NAT-CCI-CN_-- 12/3/2015 5:52 PM Page 1

TEADS Tuition assistance/ Fitness/wellness reimbursement initiatives 89% Additional time off On-site meals/ offer bonuses to for community service snacks or subsidies employees who refer new hires Telecommuting option Retirement plan(s)

#51 #52 #53 #54 #55 GEA CONSULTING GRASS ROOTS TOMMY JOHN TEADS INNOVID ENGINEERS MEETINGS & Industry Retail Industry Advertising/public Industry Advertising/public Industry Engineering EVENTS INC. Website tommyjohn.com relations/marketing relations/marketing Website gea-pllc.com Industry Events NYC/U.S. employees 33/33 Website teads.tv Website innovid.com NYC/U.S. employees 41/41 Website grassrootsgroup.com 2014 revenue n/d NYC/U.S. employees 31/61 NYC/U.S. employees 61/88 2014 revenue n/d NYC/U.S. employees 27/27 Average salary n/d 2014 revenue $95.6 million 2014 revenue n/d Average salary n/d 2014 revenue $3.4 million Days off Unlimited Average salary $80,000 Average salary n/d Days off 19 Average salary $80,607 Health care premiums100% Days off 23 Days off 17 Health care premiums 75%-99% Days off 21 Year founded 2010 Health care premiums75%-99% Health care premiums50%-74% Year founded 1996 Health care premiums 50%-74% Year founded 2011 Year founded 2007 Year founded 2010 This menswear brand’s This business makes promoting creativity extends to its weekly With the firm operating in 18 Music sets the tone at this from within a priority. But A strong commitment to cultural programs, which have countries, employees get to global firm, where staffers share recommending candidates for giving back has not only included an astrologer, a interact with diverse their tastes on the sound jobs also pays. Employees earn fostered a collegial workplace, meditation coach, nutrition colleagues and learn about system. An annual music-video recruitment fees—ranging from but also has provided sessions, massages, a water- different cultures. The global contest between offices, which $1,500 for an entry-level post employees with inspiring drinking contest and an arcade perspective also extends to the is judged on everything from to $2,500 for a senior — volunteer work at a local night. exotic locales of its annual song choice to originality, when their referrals are hired. charity that serves homeless companywide gathering, serves as a bonding experience. and at-risk youth. which last year was held along the beach by the cliffs in Faro, Portugal, and included yachting to a private island.

401(k) 401(k) 401(k), defined-benefit 401(k), defined-benefit 401(k) plan plan

#56 #57 #58 #59 #60 COMPSTAK LIVEPERSON ALEXANDER SILVERSTEIN UNIFIED Industry Technology Industry Technology INTERACTIVE PROPERTIES INC. Industry Technology Website compstak.com Website liveperson.com Industry Web design Industry Real estate Website unifiedsocial.com NYC/U.S. employees 38/38 NYC/U.S. employees 166/503 Website alexanderinteractive.com Website silversteinproperties.com NYC/U.S. employees 97/134 2014 revenue n/d 2014 revenue $210 million NYC/U.S. employees 32/33 NYC/U.S. employees 368/370 2014 revenue n/d Average salary n/d Average salary $108,000 2014 revenue n/d 2014 revenue n/d Average salary $106,000 Days off Unlimited Days off 23 Average salary $115,500 Average salary n/d Days off Unlimited Health care premiums 50%-74% Health care premiums75%-99% Days off Unlimited Days off 18 Health care premiums 75%-99% Year founded 2012 Year founded 1995 Health care premiums 25%-49% Health care premiums 75%-99% Year founded 2011 Year founded 2002 Year founded 1957 Along with creating The group-fitness classes—on In a place where everyone feels company time—are mighty right at home, the wacky Nerf transparency in commercial Every Thursday, workers It’s more than a job: Employees convenient, allowing Program elevates collegiality real estate transactions and know they’ll eat, drink and be view their work as an inspired employees to stay fit without to a new level, with employees values, this firm also gives its merry at 5 p.m., the starting mission, taking tremendous having to beeline it to the gym not only enjoying bragging employees updates from the time for the company- pride in their firm’s legacy, after work. rights, but also receiving CEO and team leaders, and sponsored in-office including rebuilding the World recognition for having the workers are encouraged to ask gatherings. But the fun also Trade Center. most unique Nerf weapons. questions. happens off-site—as in a scavenger hunt at the Bronx Zoo, for example. Plus, the company offers unlimited personal time off, as well as 11 vacation and five sick days.

401(k) 401(k) 401(k) 401(k), ESOP

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PLACEIQ 48% 15% enroll employees in the offer paid organization’s health sabbaticals care plan on their first day of hire TRANSWESTERN

#61 #62 #63 #64 #65 HOGUET NEWMAN PLACEIQ BARKLEY KALPAK BETTERMENT ABACUS GROUP REGAL & KENNEY Industry Technology AGENCY Industry Technology Industry Staffing Industry Legal Website placeiq.com Industry Events Website Betterment.com Website abacusnyc.com Website hnrklaw.com NYC/U.S. employees 125/167 Website bka.net NYC/U.S. employees 99/99 NYC/U.S. employees 44/45 NYC/U.S. employees 26/26 2014 revenue n/d NYC/U.S. employees 26/28 2014 revenue n/d 2014 revenue n/d 2014 revenue n/d Average salary n/d 2014 revenue $12.3 million Average salary $120,649 Average salary $170,000 Average salary $276,000 Days off Unlimited Average salary $76,324 Days off Unlimited Days off 19 Days off 22 Health care premiums 100% Days off 15 Health care premiums 75%- Health care premiums 50%-74% Health care premiums 100% Year founded 2010 Health care premiums 25%-49% 99% Year founded 1997 Year founded 1996 Year founded 1990 Year founded 2008 Listening takes many forms The formal mentorship program here, including interviews A family atmosphere Whether shopping at Fairway While the freedom to make at this recruitment company is a with departing employees; characterizes this law firm, or trekking out to the decisions on their own feeds win-win for mentees, who are one-on-one meetings which hosts parties in partners’ Hamptons, all workers have employees’ spirit, a company provided not only training and between employees and the homes, and everyone—from access to the company car, chef, who previously worked coaching, but also a go-to human-resources department the lowest- to the highest-paid affectionately named “Betsy”— at the acclaimed Per Se resource for their questions. For to address individual worker—is not only invited, as long as it’s not in use for restaurant, whips up three mentors, teaching cultivates questions and concerns; and but also feels welcomed and business and they reserve it. meals a day, taking the leadership skills and refreshes surveys to learn what workers valued. notion of office sustenance to their own knowledge. like, dislike and would like. new culinary heights. Meanwhile, the spirit committee enlivens the workplace with parties and happy hours.

401(k), profit-sharing 401(k), ESOP 401(k) 401(k) 401(k), profit-sharing plan plan, defined-benefit plan

#66 #67 #68 #69 #70 BEEBY TRUE PARTNERS KNEWTON INC. FOOTHOLD TRANSWESTERN CLARK+MEYLER CONSULTING Industry Technology TECHNOLOGY Industry Real estate Industry Advertising/public Industry Accounting Website knewton.com Industry Technology Website transwestern.com relations/marketing Website tpctax.com NYC/U.S. employees 156/161 Website footholdtechnology.com NYC/U.S. employees 36/1,910 Website beebyclarkmeyler.com NYC/U.S. employees 25/174 2014 revenue n/d NYC/U.S. employees 56/56 2014 revenue n/d NYC/U.S. employees 27/56 2014 revenue n/d Average salary n/d 2014 revenue n/d Average salary n/d 2014 revenue n/d Average salary n/d Days off Unlimited Average salary $90,000 Days off 18 Average salary n/d Days off 20 Health care premiums 75%- Days off 26 Health care premiums 75%- Days off 20 Health care premiums 50%-74% 99% Health care premiums 100% 99% Health care premiums 75%- Year founded 2005 Year founded 2008 Year founded 2000 Year founded 1978 99% Year founded 2005 At this accounting firm, Hailing from such diverse A no-gossip rule imbues this Getting on the fast track to business-casual, including fields as advertising, banking workplace with a healthy, fitness is no big deal here, courtesy of such on-site This relatively small agency jeans, is everyday attire, food is and teaching, employees honest atmosphere, where conveniences as a personal scores with employees for always on hand and, in a relish working for a firm employees try to work out their trainer, professionally led giving them the opportunities profession where people work whose ultimate mission—to differences or ask superiors for exercise, nutritional seminars to work on campaigns for big- overtime but aren’t necessarily bring low- and no-cost help in resolving matters. and annual blood-test league brands, including paid for it, entry- and midlevel education to developing screenings, including for Marriott International, tax consultants get their hourly countries and inner cities— cholesterol and glucose Energizer batteries and ERA rates for working more than 40 dovetails with their own levels.Tuition reimbursement Real Estate. hours a week. desires to make a difference on a global scale. is offered on a case-by-case basis.

401(k) 401(k) 401(k) 401(k) 401(k)

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#71 #72 #73 #74 #75 ZOGSPORTS FAHRENHEIT 212 SPLASH GREENHOUSE GUST Industry Sports Industry Consulting Industry Technology Industry Technology Industry Technology Website zogsports.com Website fahrenheit-212.com Website splashthat.com Website greenhouse.io Website gust.com NYC/U.S. employees 59/92 NYC/U.S. employees 46/46 NYC/U.S. employees 45/45 NYC/U.S. employees 97/97 NYC/U.S. employees 38/38 2014 revenue n/d 2014 revenue n/d 2014 revenue n/d 2014 revenue n/d 2014 revenue n/d Average salary n/d Average salary n/d Average salary n/d Average salary $108,418 Average salary n/d Days off 15 Days off 24 Days off 16 Days off Unlimited Days off Unlimited Health care premiums 100% Health care premiums 75%-99% Health care premiums 75%- Health care premiums 75%-99% Health care premiums 100% Year founded 2002 Year founded 2006 99% Year founded 2012 Year founded 2004 Year founded 2011 With this recreational sports Individual growth is Feelings Friday—a late- Along with the satisfaction league donating to charities encouraged at a company Footing the bill for on-site afternoon gathering that that comes with affording selected by its participants, whose “Genius Lunches” have haircuts, shaves, manicures includes shout-outs to startups a platform to access employees derive personal presented innovators like Neil and massages, as well as for employees for a job well done, and manage early-stage satisfaction in facilitating Blumenthal of Warby Parker last year’s power stretch and welcomes to new hires and financing, employees take support for nonprofits, as well eyewear and graffiti artist light meditation program, this announcements from the delight in knowing that this is as the joy of occasionally Ernest Zacharevic. Every event-planning tech company CEO—exemplifies this firm’s also where companywide running into people who have employee can spend up to helps employees feel as good commitment to a transparent, bonds have led to long-term met their spouses through $3,000 annually on personal- as they look. collegial environment. friendships and relationships, ZogSports’ games. enrichment activities, as well as marriages. including sailing lessons and photography classes.

401(k) 401(k), profit-sharing 401(k) 401(k) plan

97% 42% offer domestic- provide tuition assistance partner benefits or reimbursement for advance or postgraduate degrees ZOGSPORTS EMPIRE WEALTH STRATEGIES

#76 #77 #78 #79 #80 THE BARBARIAN EMC CORP. EMPIRE WEALTH ANCHIN RYAN GROUP Industry Technology STRATEGIES Industry Accounting Industry Tax services Industry Advertising/public Website emc.com Industry Financial services Website anchin.com Website ryan.com relations/marketing NYC/U.S. employees Website ewsnyc.com NYC/U.S. employees 327/327 NYC/U.S. employees 35/1,605 Website barbariangroup.com 485/24,709 NYC/U.S. employees 63/66 2014 revenue n/d 2014 revenue $425 million NYC/U.S. employees 112/114 2014 revenue $24.4 billion 2014 revenue $4 million Average salary $114,303 Average salary $98,898 2014 revenue n/d Average salary $133,916 Average salary $100,000 Days off 20 Days off 22 Average salary n/d Days off 18 Days off 13 Health care premiums 50%-74% Health care premiums 50%- Days off 20 Health care premiums 75%-99% Health care premiums 50% - Year founded 1923 74% Health care premiums 50%-74% Year founded 1979 74% Year founded 1991 Year founded 2001 Year founded 1967 This accounting firm mitigates Employees take tremendous the impact of its busy season by Disciplined self-starters In rotating employees on and pride in this firm’s This firm is all about rewarding extra vacation days flourish in this workplace off accounts, this firm not only philanthropic mindset, which communication, not only to individuals who work excess where employees are exposes them to different includes giving them three days holding monthly management hours during tax time. Plus, the permitted to do their jobs creative concepts, clients, of paid time off to do hands-on team and staff meetings and practice gives newly minted from anywhere and at any assignments and day-to-day volunteer work at a charity of keeping employees informed CPAs a $1,000 bonus. time—as long as they achieve responsibilities, but also feeds their choice. with a weekly newsletter, but results. workers’ appetites for learning also enabling each worker to and professional development. meet regularly with upper management. They also enjoy getting together socially, including at a Halloween party.

401(k) 401(k), profit-sharing 401(k) 401(k) 401(k) plan, ESOP

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Tuition assistance/ Fitness/wellness reimbursement initiatives 56% Additional time off On-site meals/ hold meetings and for community service snacks or subsidies staff-only events solely during work Telecommuting option Retirement plan(s) SITECOMPLI hours

#81 #82 #83 #84 #85 ALSTON & BIRD SITECOMPLI LIAZON CORP. SOCIALCODE NAMELY Industry Legal Industry Technology Industry Technology Industry Technology Industry Technology Website alston.com Website sitecompli.com Website liazon.com Website socialcode.com Website namely.com NYC/U.S. employees NYC/U.S. employees 47/47 NYC/U.S. employees 31/250 NYC/U.S. employees 75/175 NYC/U.S. employees 138/147 207/1,642 2014 revenue $6.8 million 2014 revenue n/d 2014 revenue n/d 2014 revenue n/d 2014 revenue $645.3 million Average salary $118,799 Average salary n/d Average salary n/d Average salary n/d Average salary $186,879 Days off Unlimited Days off 19 Days off 40 Days off Unlimited Days off 29 Health care premiums 100% Health care premiums 100% Health care premiums 50%-74% Health care premiums 100% Health care premiums 75%- Year founded 2008 Year founded 2007 Year founded 2010 Year founded 2012 99% Year founded 1893 To encourage employees to Workers often grab lunch There’s no gender bias at this Employees feel valued at this unplug and emphasize the value together, thanks to the diverse women-owned digital- firm where the CEO keeps For $10 an hour, this firm’s of work-life balance, this firm friendly atmosphere fostered, ad firm, whose clients include them abreast of its biggest concierge service shoulders gives an annual $250 bonus to in part, by this firm’s stream of such global brands as priorities, product roadmap employees’ personal chores, workers who take a vacation for social programs, including a Anheuser-Busch InBev, Nestlé and hiring and organizational whether it’s a matter of five consecutive days. And in holiday dinner, Halloween- and Reckitt. Females account plans, as well its financial running errands, waiting for a the office, employees enjoy costume contest, happy for 50% of the executives and standing. repairman or walking the dog. downtime, including a surprise hours, summer outings and nearly half of the employees. puppy party. recognition cards for employees to give to one another.

401(k), profit-sharing 401(k), profit-sharing 401(k), profit-sharing 401(k), equity upon 401(k) plan, ESOP plan plan hiring, defined-benefit plan

#86 #87 #88 #89 #90 NATIONAL ONDECK GILBANE DOSOMETHING.ORG INTEGRAL AD FUTURES Industry Financial services BUILDING CO. Industry Nonprofit SCIENCE ASSOCIATION Website ondeck.com Industry Construction Website dosomething.org Industry Technology Industry Financial services NYC/U.S. employees 308/521 Website gilbaneco.com NYC/U.S. employees 54/54 Website integralads.com Website nfa.futures.org 2014 revenue $158 million NYC/U.S. employees 2014 revenue $12.9 million NYC/U.S. employees 144/191 NYC/U.S. employees 118/483 Average salary n/d 264/2,428 Average salary n/d 2014 revenue $52 million 2014 revenue $80 million Days off Unlimited 2014 revenue n/d Days off 23 Average salary $100,729 Average salary $94,127 Health care premiums 50%-74% Average salary n/d Health care premiums 100% Days off 18 Days off 26 Year founded 2006 Days off 27 Year founded 1993 Health care premiums 75%- Health care premiums 75%- Health care premiums 75%- 99% 99% At this firm, which provides 99% Employees don’t need to guess Year founded 2008 Year founded 1982 small-business loans through Year founded 1873 about what it takes to advance its proprietary platform, here. Quarterly reviews provide An open floor plan, along with employees are inspired by their workers with feedback, This 142-year-old family- designated areas for working economic impact and opportunities for professional With quarterly thematic owned business extends the together, a fully stocked empowered to voice ideas that growth and new ways they can events, such as a luau and welcome mat to workers’ kitchen with communal advance the company and their contribute to the company. gingerbread decorating careers. families, including a recent seating and a game room, go a activity, and a wellness invitation to a company long way in encouraging program that includes flu dinner at the iconic Kings employee interaction and shots and a health fair, this Theatre in Brooklyn, which it creating a collaborative industry self-regulatory recently restored. culture. agency does its part to keep workers fit and happy.

401(k), profit-sharing 401(k), employee stock 401(k), profit-sharing 403(b) 401(k) plan, defined- purchase plan plan contribution plan

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#91 #92 #93 #94 #95 ACCORDANT WILMERHALE MG ENGINEERING HOUSE OF KAIZEN HORIZON MEDIA MEDIA Industry Legal Industry Engineering Industry Advertising/public Industry Advertising/public Industry Advertising/public Website wilmerhale.com Website mgedpc.net relations/marketing relations/marketing relations/marketing NYC/U.S. employees 285/2,012 NYC/U.S. employees 128/130 Website houseofkaizen.com Website horizonmedia.com Website accordantmedia.com 2014 revenue $1.1 billion 2014 revenue $23.5 million NYC/U.S. employees 29/29 NYC/U.S. employees 935/1,083 NYC/U.S. employees 47/61 Average salary n/d Average salary n/d 2014 revenue $9.5 million 2014 revenue n/d 2014 revenue $42.2 million Days off 25 Days off 17 Average salary $66,000 Average salary n/d Average salary $128,119 Health care premiums 25%-49% Health care premiums 50%-74% Days off 15 Days off 25 Days off Unlimited Year founded 2004 Year founded 1991 Health care premiums 75%-99% Health care premiums 75%-99% Health care premiums 75%-99% Year founded 2001 Year founded 1989 Year founded 2010 This firm’s pro bono work A life-assistance plan helps provides attorneys with deeply employees get through some This company has great karma, It’s not just the work that inspires employees but the on- New hires receive not only meaningful volunteering of their most trying times. It courtesy of no office politics, the site events, which have team swag, but also are treated experiences. These include encompasses child- and pet- option to work from home up to presented CEO interviews with to a warm welcome at the on- hosting résumé and care programs, marriage three days a week and a the likes of Arianna Huffington site casual café Guac O’Clock, interviewing workshops for counseling, funeral planning, workplace that feels like a and Tory Burch, and concerts where they also get a chance to teenagers (through the bereavement counseling and home. featuring music groups, introduce themselves over nonprofit Sanctuary for complimentary legal including rock band Pop Etc. beer, chips and guacamole. Families), and securing the assistance. Workers also join together for exoneration of a man charity work, including at the imprisoned for a crime he didn’t Bowery Mission. The company commit, and winning a $7.5 offers 12 personal days in million wrongful-conviction addition to unlimited days off. case on his behalf.

401(k) 401(k) 401(k) 401(k) 401(k)

66% 76% offer additional paid time invite immediate off for community service family members or volunteer activities to corporate events ACCORDANT MEDIA SILVERLINE

#96 #97 #98 #99 #100 CORGAN STHREE DEUTSCH NY SILVERLINE MEDIAMATH Industry Architecture Industry Staffing Industry Advertising/public Industry Technology Industry Technology Website corgan.com Website sthree.com relations/marketing Website silverlinecrm.com Website mediamath.com NYC/U.S. employees 36/487 NYC/U.S. employees 92/355 Website deutschinc.com NYC/U.S. employees 88/90 NYC/U.S. employees 318/414 2014 revenue $111.3 million 2014 revenue n/d NYC/U.S. employees 341/902 2014 revenue $15.3 million 2014 revenue $471.3 million Average salary n/d Average salary $90,000 2014 revenue n/d Average salary $113,500 Average salary $102,886 Days off 15 Days off 22 Average salary $85,000 Days off Unlimited Days off Unlimited Health care premiums 75%-99% Health care premiums 100% Days off 18 Health care premiums 50%-74% Health care premiums 75%-99% Year founded 1938 Year founded 1986 Health care premiums 50%-74% Year founded 2010 Year founded 2007 Year founded 1969 This company abounds with Every quarter, the company This Union Square firm Providing everything from a personal, professional and funds a shopping spree in This agency flexes its creative provides $40 worth of victuals three-day on-boarding leadership development which the winner of a sales muscle in its perks, including each week from the nearby program for new hires to programs, including an in- competition must spend welcoming canines to the office greenmarket. It also offers a making sure new managers house continuing education anywhere between $400 and and hosting a full-time barista range of ways to kick back possess the skills to do their curriculum that covers $750 in 30 minutes at a store of to provide an aromatic caffeine together, including happy jobs effectively, this firm offers everything from contract his or her own choosing. fix. hours, yoga classes and training for career success. negotiations to the art of hand Exceeding that time limit camping trips. The company’s sketching. means forfeiting the charity work includes building purchases, but employees bikes for underprivileged usually know beforehand students. where to go for what they want.

401(k) 401(k) 401(k), ESOP 401(k), profit-sharing 401(k) plan

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PUTTIN’ NOTICE OF FORMATION OF TYCHE Notice of Qualification of TCW LLC, Notice of Qualification of S.E. MARLEY COMPLIANCE CONSULTING, LLC.Articles Ficticious Name: TCW U.S. LLC. Authority CONSULTING, LLC Appl. for Auth. filed ON THE WRITS of Organization filed with the Secretary filed with Secy. of State of NY (SSNY) on with Secy. of State of NY (SSNY) on The Last Word LLC of State of NY (SSNY) on 09/03/2015. 10/30/15. Office location: NY County. LLC 11/18/15. Office location: NY County. Speaking, Writing, Office location: New York County. SSNY formed in Delaware (DE) on 08/27/15. LLC formed in Delaware (DE) on Consulting & Production has been designated as agent upon whom SSNY designated as agent of LLC upon 11/16/15. SSNY designated as agent of 646.434.6738 z 734.237.6614 process against it may be served. The whom process against it may be served. LLC upon whom process against it may be lastword.com Carol Dunitz, Ph.D. Post Office address to which the SSNY SSNY shall mail process to: 1251 Avenue served. SSNY shall mail process to Stephen shall mail a copy of any process against of the Americas, Ste. 4700, NY, NY 10020. Edward Marley, Jr., 4705 Henry Hudson the LLC served upon him/her is: United The address of the Registered Agent: Pkwy., Apt. 11F, Bronx, NY 10471. DE POSITION AVALIABLE States Corporation Agents Inc at 7014 National Registered Agents, Inc., 111 addr. of LLC: c/o Corporation Service Co., 13th Avenue, Ste 202, Brooklyn, NY Eighth Ave., NY, NY 10011. Address to be 2711 Centerville Rd., Ste. 400, 11228. The principal business address maintained in DE: 160 Greentree Dr., Ste. 101, Wilmington, DE 19808. Cert. of Form. of the LLC is: 33 W 93rd Street, Ste Dover, DE 19904, also the principal office. filed with DE Secy. of State, 401 VP/Risk Manager – Equities 5R, New York, NY 10025. Purpose: any Arts of Org. filed with the DE Secy. of State, Federal St., Ste. 3, Dover, DE 19901. (AllianceBernstein L.P. – New York, NY) lawful act or activity. Division of Corporations, John G. Townsend Purpose: Any lawful activity. Idntify, monitor & mng op & invstmnt risks Bldg., 401 Federal St., Ste. 4, Dover DE 19901. Purpose: any lawful activities. w/in Equities. F/T. Reqs Bach’s dgr (or frgn equiv) in Finan, Econ or rel fld & 5 yrs exp NOTICE OF FORMATION of ANNETTE LO Notice of formation of The Range NYC LLC. Arts of Org filed with Secy. of State of Ny LLC. Art. of Org. filed w/ Secy. of State of in job offered or wrk’g w/ equity & deriva- (SSNY) on 10/15/2015. Office location: Notice of Formation of S7HARRISON, LLC State of NY (SSNY) on 11/2/15. Office tives w/in glbal asset mgmt firm. All stated NY County. SSNY designated agent upon Arts. of Org. filed with Secy. of State of NY location: NY County. SSNY designated exp must incl: mng’g glbal equity invstmnt whom process may be served and shall mail (SSNY) on 11/12/15. Office location: NY as agent for service of process. SSNY strategies in mutual funds, UCITS & segre- copy of process against LLC to principal County. SSNY designated as agent of LLC upon shall mail process to 155 E. 49th St. #6B, gated accts; wrk’g w/ trd’g equity instrmnts business address: 247 W 46th St. Apt. 3804 whom process against it may be served. NY, NY 10017. Purpose: Any lawful activity. NY, NY 10036. Purpose: any lawful act. & listed & over-the-counter derivatives, SSNY shall mail process to Corporation Service Co., 80 State St., Albany, NY incl’g options, swaps, futures & currency 12207-2543. Purpose: Any lawful activity. Notice of Formation of UES EAST 82ND frwrds; glbal invstmnt regs, incl’g UCITS, 40 CORDIALE WINE CLUB LLC, Arts. of Org. STREET L.P. Cert. of LP filed with Secy. Act, ERISA; utiliz’g risk id tools & measures filed with the SSNY on 08/21/2015. of State of NY (SSNY) on 11/17/15. as rel to asst mgmt bus, incl’g track’g error, Office loc: NY County. SSNY has been Notice of Qualification of QPT 24th Office location: NY County. Latest date value-at-risk, lvrage ratios, or similar; designated as agent upon whom STREET DEVELOPMENT LLC Appl. for Auth. on which the LP may dissolve is documnt’g prcdures & implmnt’g process process against the LLC may be served. filed with Secy. of State of NY (SSNY) on 9/25/2045. SSNY designated as SSNY shall mail process to: Ryan agent of LP upon whom process against imprvmnt proj; asset mgmt bus practices 11/18/15. Office location: NY County. LLC Marcus, 170 8th Ave. Apt. 2F, NY, NY it may be served. SSNY shall mail process & prcdures; & Adv Microsoft Excel, formed in Delaware (DE) on 11/12/15. 10011. Purpose: Any Lawful Purpose. SSNY designated as agent of LLC upon to Ballon Stoll Bader & Nadler, P.C., 729 PowerPoint, Bloomberg, Factset & Barra whom process against it may be served. Seventh Ave., 17th Fl., NY, NY 10019. Portfolio Mgr systs. Must also have exp cre- SSNY shall mail process to c/o Name and addr. of each general partner at’g quant analysis metrics to monitor Notice of Qualification of AC 12 LLC. Corporation Service Co., 80 State St., are available from SSNY. Purpose: Any lawful activity. invstmnts under mgmt & supprt invstmnt Authority filed with Secy. of State of NY (SSNY) Albany, NY 12207-2543. DE addr. of LLC: on 10/08/15. Office location: NY County. strategies. Exp may be gained concurrent- 2711 Centerville Rd., Ste. 400, LLC formed in Delaware (DE) on 04/21/15. Wilmington, DE 19808. Cert. of Form. ly. Resumes: J. Alvia, AllianceBernstein L.P., SSNY designated as agent of LLC upon whom filed with DE Secy. of State, Div. of Corps., Notice of Qual. of Kudu 1345 Ave of the Americas, New York, NY process against it may be served. SSNY shall PO Box 898, Dover, DE 19903. Partners I, LP, Auth. filed Sec’y of State 10105. JobID NEWVCH. mail process to: c/o Abinger Capital, 767 Third Purpose: Any lawful activity. (SSNY) 2/20/15. Off. loc: NY Co. LP org. in Ave., 4th Fl., NY, NY 10017. Address to be DE 12/9/14. SSNY desig. as agent of LP upon maintained in DE: 160 Greentree Dr., Ste. 101, whom proc. against it may be served. Dover, DE 19904. Arts of Org. filed with the SSNY shall mail copy of proc. to 515 DE Secy. of State, John G. Townsend Bldg., Notice of Qualification of 157E55 Madison Ave., 24th Fl., NY, NY 10022. Hi Rise Bldg. Rep. 401 Federal St., Ste. 4, Dover, DE 19901. Owner LLC. Authority filed with NY DE office addr.: CSC, 2711 Centerville Purpose: any lawful activities. Dept. of State on 11/2/15. Office loca- Rd., Wilmington, DE 19808. Cert. of LP tion: NY County. LLC formed in DE on on file: SSDE, Townsend Bldg., Dover, DE Due Diligence 9/1/15. NY Sec. of State designated Construction Managers 19901. Name/addr. of each gen. ptr. avail. agent of LLC upon whom process at SSNY. Purp: any lawful activities. Financing Notice of Formation of LDL Chatham against it may be served and shall mail Retail LLC, Art. of Org. filed with Sec’y process to: c/o CT Corporation System, Engineers of State (SSNY) on 8/3/15. Office location: 111 8th Ave., NY, NY 10011. DE Cut Energy Use NY County. SSNY designated as agent of address of LLC: c/o Corporation Trust Notice of Qualification of AmeriNational LLC upon whom process against it may be Affordable Housing Co., 1209 Orange St., Wilmington, DE Community Services, LLC. Authority filed served. SSNY shall mail copy of process to 19801. Cert. of Form. filed with DE with NY Dept. of State on 10/28/15. NRAI, 111 Eighth Ave., NY, NY 10011, Sec. of State, 401 Federal St., Dover, Office location: NY County. LLC registered [email protected] the Reg. Agt. upon whom proc. may be DE 19901. Purpose: all lawful purposes. in MN on 6/1/15. NY Sec. of State served. Purpose: any lawful activities. 212-684-3911 designated agent of LLC upon whom process against it may be served and shall mail process to: c/o CT Notice of Formation of 105/15 APART- Notice of Formation of SFE MANAGE- Corporation System, 111 8th Ave., NY, NY MENTS REALTY LLC Arts. of Org. filed MENT LLC Arts. of Org. filed with Secy. 10011, regd. agent upon whom process PUBLIC AND with Secy. of State of NY (SSNY) on of State of NY (SSNY) on 11/06/15. may be served. MN and principal business LEGAL NOTICES 10/19/15. Office location: NY County. Office location: NY County. Princ. office address: 217 S. Newton Ave., Albert Lea, Princ. office of LLC: c/o 770 Lexington of LLC: 4921 11th Ave., Brooklyn, NY MN 56007. Cert. of Reg. filed with MN Ave., 18th Fl., NY, NY 10065. Latest 11219. SSNY designated as agent of Sec. of State, 60 Empire Dr. #100, St. Paul, NOTICE OF FORMATION OF Wasted, LLC. date on which the LLC may dissolve is LLC upon whom process against it may MN 55103. Purpose: all lawful purposes. Articles of Organization filed with Secy. of State 12/31/2035. SSNY designated as be served. SSNY shall mail process to of NY (SSNY) on 9/3/2015. Office location: NY agent of LLC upon whom process Corporation Service Co., 80 State St., County. SSNY designated agent upon whom against it may be served. SSNY shall Albany, NY 12207, regd. agent upon process against it may be served. SSNY shall mail process to the LLC at the addr. of whom and at which process may be Notice of Qualification of ROUNDABOUT mail process to: Jared Daniel Verteramo, 200 its princ. office. Purpose: Any lawful activity. served. Purpose: Any lawful activity. GP LLC Appl. for Auth. filed with Secy. East 16th Street, Apt 12J, New York, NY of State of NY (SSNY) on 11/05/15. 10003. Purpose: any lawful act or activity. Office location: NY County. LLC formed in Delaware (DE) on 07/01/13. Princ. Notice of Qualification of CHOLLA 34 Notice of Qualification of Argentem Creek office of LLC: 183 Madison Ave., Ste. LLC. Authority filed with Secy. of State Holdings LLC. Authority filed with NY Dept. 1214, NY, NY 10016. SSNY designated as Name of Foreign LLC: AMRO of NY (SSNY) on 10/30/15. Office of State on 11/13/15. Office location: NY agent of LLC upon whom process against Construction Services LLC. Auth. filed with location: NY County. LLC formed in County. Princ. bus. addr.: 165 W. 91st St., it may be served. SSNY shall mail process NY Dept. of State: 11/3/15. Office loc.: Delaware (DE) on 10/13/15. SSNY Apt. 8E, NY, NY 10024. LLC formed in DE to the LLC at the princ. office of the LLC. NY Co. LLC formed in DE: 3/24/08. NY designated as agent of LLC upon on 9/18/15. NY Sec. of State designated The regd. agent of the company upon Sec. of State designated agent of LLC whom process against it may be agent of LLC upon whom process against whom and at which process against the upon whom process against it may be served. SSNY shall mail process to: it may be served and shall mail process company can be served is Alexander served and shall mail process to: c/o Joel D. Rubin c/o Seyfarth LLP, 131 S. to: c/o CT Corporation System, 111 8th Teicher, 183 Madison Ave., Ste. 1214, NY, Business Filings Inc., 187 Wolf Rd., Dearborn St., Ste. 2400, Chicago, IL Ave., NY, NY 10011, regd. agent upon NY 10016. DE addr. of LLC: c/o Ste. 101, Albany, NY 12205. DE addr. 60603. Address to be maintained in DE: whom process may be served. DE addr. Corporation Service Co., 2711 Centerville of LLC: 108 W. 13th St., Wilmington, 1209 Orange St., Wilmington, DE 19801. of LLC: 1209 Orange St., Wilmington, Rd., Ste. 400, Wilmington, DE 19808. DE 19801. Cert. of Form. filed with DE Arts of Org. filed with the DE Secy. of DE 19801. Cert. of Form. filed with DE Cert. of Form. filed with Secy. of State Sec. of State, 401 Federal St., Dover, State, 401 Federal St., Ste. 3, Dover, Sec. of State, 401 Federal St., Dover, of the State of DE, 401 Federal St., Dover, DE 19901. Purpose: any lawful act. DE 19901. Purpose: any lawful activities. DE 19901. Purpose: all lawful purposes. DE 19901. Purpose: Any lawful activity.

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Notice of Qualification of Hojeij Notice of Qualification of Endale Capital Notice of Formation of CS CROMWELL Notice of Formation of RCoast Partners Branded Foods, LLC. Authority filed with Onshore Fund LLC. Authority filed with NY LLC. Arts. of Org. filed with Secy. of State LLC Arts. of Org. filed with Secy. of State NY Dept. of State on 10/28/15. Office Dept. of State on 10/13/15. Office of NY (SSNY) on 10/28/15. Office loca- of NY (SSNY) on 11/06/15. Office location: location: NY County. Princ. bus. addr.: location: NY County. LLC formed in DE on tion: NY County. SSNY designated as agent NY County. SSNY designated as agent of 1750 The Exchange, Suite 200, Atlanta, 10/1/15. NY Sec. of State designated of LLC upon whom process against it may LLC upon whom process against it may GA 30309. LLC formed in DE on agent of LLC upon whom process be served. SSNY shall mail process to: be served. SSNY shall mail process to 7/22/15. NY Sec. of State designated against it may be served and shall mail The LLC, 1350 Broadway, Ste. 1010, NY, c/o Anthony F. Vitiello, Connell Foley agent of LLC upon whom process process to: 900 Third Ave., Ste. 1101, NY, NY 10018. Purpose: any lawful activity. LLP, 888 Seventh Ave., Ninth Fl., NY, NY against it may be served and shall mail NY 10022, principal business address. 10106. Purpose: Any lawful activity. process to: c/o CT Corporation System, 111 DE address of LLC: c/o The Corporation 8th Ave., NY, NY 10011, regd. agent upon Trust Co., 1209 Orange St., Wilmington, whom process may be served. DE addr. DE 19801. Cert. of Form. filed with DE Notice of Qualification of Argentem Creek Sec. of State, PO Box 898, Dover, DE Partners LP. Authority filed with NY Dept. of LLC: 1209 Orange St., Wilmington, Notice of Formation of NORTE EQUITY, DE 19801. Cert. of Form. filed with DE 19903. Purpose: all lawful purposes. of State on 11/13/15. Office location: NY County. Princ. bus. addr.: 165 W. 91st St., LLC Arts. of Org. filed with Secy. of Sec. of State, 401 Federal St., Dover, State of NY (SSNY) on 11/13/15. Office DE 19901. Purpose: all lawful purposes. Apt. 8E, NY, NY 10024. LP formed in DE on 9/18/15. NY Sec. of State designated location: NY County. SSNY designated as Notice of Qual. of Kinneret Investments agent of LP upon whom process against agent of LLC upon whom process against GP, LLC, Auth. filed Sec’y of State (SSNY) it may be served and shall mail process it may be served. SSNY shall mail process Notice of Formation of Smart City to: c/o CT Corporation System, 111 8th to Corporation Service Co., 80 State St., Media, LLC Arts of Org. filed with 1/14/15. Office loc: NY County. LLC org. in DE 12/23/14. SSNY desig. as agent Ave., NY, NY 10011, regd. agent upon Albany, NY 12207, regd. agent upon Secy. of State of NY (SSNY) on whom process may be served. DE addr. whom and at which process may be 2/13/15. Office location: NY County. of LLC upon whom proc. against it may be served. SSNY shall mail copy of proc. of LP: 1209 Orange St., Wilmington, DE served. Purpose: Any lawful activity. Princ. office of LLC: 1200 Broadway, 19801. Name/addr. of genl. ptr. available Suite 4e, NY, NY 10001. SSNY des- to Att: Mony Rueven, 120 W. 45th St., NY, NY 10036. DE office addr.: CSC, from NY Sec. of State. Cert. of LP filed with ignated as agent of LLC upon whom DE Sec. of State, 401 Federal St., Dover, process against it may be served. 2711 Centerville Rd., Wilmington, DE 19808. Cert. of Form. on file: SSDE, DE 19901. Purpose: all lawful purposes. Notice of formation of Jules Trading SSNY shall mail process to the LLC LLC. Arts of Org filed with Secy. of State at the addr. of its princ. Office. Townsend Bldg., Dover, DE 19901. Purp: any lawful activities. of NY (SSNY) on 10/20/2015. Office Purpose: Any lawful activity. location: NY County. SSNY designated NOTICE OF FORMATION of One Love agent upon who process my be served Music, LLC. Art. of Org. filed w/Secy of and shall mail copy of process against Notice of Formation of KAGAOAN ENGINEERING, Notice of Formation of AMBASSADOR State of NY (SSNY) on 10/13/15. LLC to principal business address: 580 P.L.L.C.,a Professional Limited Liability PRACTICE MANAGEMENT, LLC Arts. of Office location: NY County. SSNY desig- 5th Ave Ste. 1200 New York, NY Company. Art. of Org. filed with the Org. filed with Secy. of State of NY nated as agent for for service of 10036. Purpose: All lawful act. SSNY on10/28/2015. Office Location: (SSNY) on 10/20/15. Office location: process. SSNY shall mail process to Richmond County. SSNY has been des- NY County. SSNY designated as agent 309 E5th St. #5 NY, NY 10003. ignated as agent upon whom process of LLC upon whom process against it Purpose: Any lawful activity. against it may be served. SSNY shall may be served. SSNY shall mail NOTICE OF FORMATION OF ULLI’S mail a copy of process to: c/o The PLLC, process to Dennis J. Alessi, 3 Becker 224 Livermore Avenue, Staten Island, NY OILMILL LLC. Arts of Org filed with Secy. Farm Rd., Ste. 105, Roseland, NJ of State of NY (SSNY) on 7/14/2015. 10314. Purpose: Any Lawful act or activity 07068. Purpose: Any lawful activity. Notice of Qualification of Endale Capital Management GP LLC. Authority filed with Office location: NY County. SSNY desig- NY Dept. of State on 10/13/15. Office nated agent upon whom process may be location: NY County. LLC formed in DE served and shall mail copy of process on 10/1/15. NY Sec. of State designated against LLC to principal business address: Notice of Formation of FHRP INVESTMENTS, Notice of Formation of 645 MAD AVE agent of LLC upon whom process against 34 E. 30th St. 3rd floor, NY, NY 10016. LLC. Arts. of Org. filed with Secy. of State JV LLC Arts. of Org. filed with Secy. of it may be served and shall mail process Purpose: any lawful act. of NY (SSNY) on 10/30/15. Office location: State of NY (SSNY) on 10/20/15. Office to: 900 Third Ave., Ste. 1101, NY, NY NY County. SSNY designated as agent of location: NY County. SSNY designated 10022, principal business address. DE LLC upon whom process against it may as agent of LLC upon whom process address of LLC: c/o The Corporation be served. SSNY shall mail process to: c/o against it may be served. SSNY shall Trust Co., 1209 Orange St., Wilmington, eResidentAgent, Inc., 12121 Wilshire mail process to c/o Herrick, Feinstein LLP, Notice of Qual. of Lakewood Discovery DE 19801. Cert. of Form. filed with DE Blvd., Ste. 1201, Los Angeles, CA 90025. Attn: Paul Shapses, Esq., 2 Park Ave., NY, Fund, LP, Auth. filed Sec’y of State (SSNY) Sec. of State, PO Box 898, Dover, DE Purpose: any lawful activities. NY 10016. Purpose: Any lawful activity. 5/29/15. Off. loc: NY Co. LP org. in DE 19903. Purpose: all lawful purposes. 5/28/15. SSNY desig. as agent of LP upon whom proc. against it may be served. SSNY shall mail copy of proc. to 650 Madison Notice of Qual. of 110 Greene GP LLC, Auth. filed Notice of Formation of NU VINTAGE Ave., 25th Fl., NY, NY 10022. DE off. addr.: Sec’y of State (SSNY) 7/30/15. Office loc: CSC, 2711 Centerville Rd., Wilmington, DE RECORDS, LLC Arts. of Org. filed with Notice of Formation of Daphnie Yang NY Co. LLC org. in DE 6/1/15. SSNY desig. 19808. Cert. of LP on file: SSDE, Townsend Secy. of State of NY (SSNY) on 11/13/15. Fitness LLC. Arts of Org filed with Secy. as agent of LLC upon whom proc. against it Bldg., Dover, DE 19901. Name/addr. of Office location: NY County. SSNY desig- of State of NY (SSNY) on 9/16/2015. may be served. SSNY shall mail copy of each gen. ptr. avail. at SSNY. Purp: any nated as agent of LLC upon whom process Office location: NY County, upon whom proc. to NRAI, 111 Eighth Ave., NY, NY lawful activities against it may be served. SSNY shall process may be served and shall mail 10011, the Reg. Agt. upon whom proc. may mail process to Corporation Service Co., copy of process against LLC to the be served. DE office addr.: 160 Greentree 80 State St., Albany, NY 12207, regd. principal business address: 63 Wall St. Dr., Ste. 101, Dover, DE 19904. Cert. of agent upon whom and at which #3105 NY, NY 10005. Purpose: any Form. on file: SSDE, Townsend Bldg., Dover, process may be served. Purpose: Any lawful act. 0000048264 w.o. Notice of Formation of SAVE GAN- DE 19901. Purp: any lawful activities. lawful activity. SEVOORT LLC Arts. of Org. filed with Secy. of State of NY (SSNY) on 10/30/15. Office location: NY County. Princ. office of LLC: 61 Jane St., Apt. 17K, NY, NY 10014. SSNY designated as agent of LLC upon whom process against it may be served. SSNY shall mail process to Elaine Young at the princ. office of the WANT TO GET YOUR COMPANY LLC. Purpose: Any lawful activity. IN FRONT OF 250,000 INFLUENTIAL Notice of Qualification of 201 West BUSINESS PROFESSIONALS? 54th Buyer LLC. Authority filed with NY Dept. of State on 8/6/07. Office loca- tion: NY County. Princ. bus. addr.: 805 3rd Ave., 7th Fl., NY, NY 10022. LLC formed in DE on 7/18/07. NY Sec. of State designated agent of LLC upon Contact Joanne Barbieri whom process against it may be served and shall mail process to: c/o at 212-210-0189 for CT Corporation System, 111 8th Ave., NY, NY 10011. DE addr. of LLC: c/o classified advertising opportunities. The Corporation Trust Co., 1209 Orange St., Wilmington, DE 19801. Cert. of Form. filed with DE Sec. of State, 401 Federal St., Dover, DE 19901. Purpose: all lawful purposes.

DECEMBER 7, 2015 | CRAIN’S NEW YORK BUSINESS | 35 20151207-NEWS--0036-NAT-CCI-CN_-- 12/4/2015 1:09 PM Page 1

GOTHAM GIGS

FLOWER POWER: Nic Faitos’ rosy fortunes are an exception to the thorny wholesaler situation in the flower district.

Got a floral emergency at midnight? Call Starbright Nic Faitos plans on keeping his flower shop open around the clock

everal years ago, a Saudi sheik was flying to the welcomes walk-in customers, his bread-and-butter is Super Bowl when his private plane stopped late corporate accounts. Clients include major financial insti- NIC FAITOS one night at Newark Liberty International tutions such as Ernst & Young, as well as hotels, restau- Airport with big trouble: All the flowers on board rants, trade shows and nonprofits like Gilda’s Club. (“I’m AGE 57 Shad died and new ones were needed—urgently—before a huge Gilda Radner fan,” Faitos said.) He estimates that BORN Santa Cruz, Calif. the sheik and his entourage could proceed to the big his staff of 62 full-time employees makes 300 deliveries EDUCATION University of Florida, game (a sheik needs to keep up appear- on a typical day and 1,000 on Valentine’s Day. B.A. in finance ances). Nic Faitos swung into action, deliv- Faitos won’t say how much revenue his When FLOWERS OVER FINANCE ering a van stuffed full of roses and tropical something shop generates, but last year he moved from Before selling flowers, in the 1980s flowers to the anxious passengers—at 3 in his longtime home in the historic flower dis- Faitos was a stockbroker at Shearson the morning. can only be trict for a larger, two-floor space on West Lehman/American Express and “The tricky part was getting clearance to said with 26th Street. PaineWebber. In the days before per- drive out onto the tarmac,” recalled Faitos, flowers, Such robust health is unusual in his line of sonal computers, he sold electric who is now looking to offer this sort of work. The number of wholesalers in the typewriters that could handle primi- round-the-clock service to everyone. Next it doesn’t flower district—an area on Sixth Avenue tive word-processing tasks. In col- lege, he supported himself as a door- year, Faitos is planning to keep open his matter what between West 26th and West 30th streets, to-door encyclopedia salesman. Starbright Floral Design shop, in Chelsea, 24 time it is and along West 28th Street—has shrunk from hours a day. After all, when something can 20 to five in the past two decades, owing to CUPID PREVAILS He hired people via Craigslist to deliver flowers on only be said with flowers, it doesn’t matter the rise of online flower sellers and skyrock- Valentine’s Day weekend in 2014, what time it is. eting rents. Faitos quipped that flower-district streets when the city was all but shut down “If we get a midnight flower emergency, we’ll be now look like the I-95 corridor because of all the chain by a big snowstorm. ready for it,” said Faitos, who, for now, closes his store hotels that have moved in. That said, his business has most days at 8 p.m. grown every year, and he believes the Chelsea whole- Faitos has been wrapping roses, tiptoeing through the salers that survived the shakeout will stick around for a

BUCK ENNIS tulips and tending to his gardens for 22 years. Though he good while longer. — AARON ELSTEIN

36 | CRAIN’S NEW YORK BUSINESS | DECEMBER 7, 2015 20151207-NEWS--0037-NAT-CCI-CN_-- 12/4/2015 1:09 PM Page 1

SNAPS

Citymeals-on-Wheels fundraiser brings in $1.2 million Citymeals-on-Wheels, a provider of food for the homebound elderly, hosted its 29th Annual Power Lunch for Women on Nov. 20. Nearly 400 female leaders attended the fundraiser, which honored Yusi Gurrera, co-owner of the specialty food store Citarella. Over the years, Citarella has raised $620,000 for Citymeals by collecting donations from customers when they check out. Gurrera also serves as a Citymeals board member.

Citymeals board members Aliyyah Baylor and Bobbi Brown with Claudette Blackwood (right), a communications and media consultant at CYB Biz Media, at the gala, held at Gael Greene, Citymeals-on-Wheels co-founder, board the Plaza Hotel. chair and hat-wearing food critic, Suri Kasirer, president of Kasirer Consulting, Yusi Gurrera and Beth Shapiro, the nonprofit’s executive director, at the benefit, which raised $1.2 million.

Fresh Air Fund gala Society for the Prevention of Cruelty to Children benefit

William Lauder, executive chairman of Estée Lauder Cos., Fatima Shama, executive director of the Fresh Air Fund, Janice Savin-Williams, co- founder of the Williams Capital Group, and her husband, Christopher Williams, chairman and CEO of Williams Capital, at a Nov. 19 benefit for the Fresh Air Fund. The nonprofit sends inner-city children to summer camp or to spend time with a rural family.

Karl Wellner, chairman and CEO of Papamarkou Wellner Asset Management, Emma Bengtsson, Aquavit’s executive chef, and Deborah Norville, anchor of Inside Edition, at a Nov. 16 fundraiser for the New York Society for the Prevention of Cruelty to Children.

Christopher O’Malley, executive director of Mary Pulido, execu- the Interest on tive director of the Lawyer Account Fund society, and of New York, and Kimberly Guilfoyle, a Wendy Flanagan, a Fox News anchor, at Fresh Air Fund board the gala, which member, at the brought in Chelsea Piers event. It $540,000. took in $546,000.

TOP: ERIC VITALE PHOTOGRAPHY / BOTTOM LEFT: JERRY SPEIER / BOTTOM RIGHT: OWEN HOFFMANN/PATRICKMCMULLAN.COM HOFFMANN/PATRICKMCMULLAN.COM JERRY OWEN PHOTOGRAPHY RIGHT: LEFT: VITALE SPEIER / BOTTOM ERIC / BOTTOM TOP: SEE MORE OF THIS WEEK’S SNAPS ONLINE AT CRAINSNEWYORK.COM/SNAPS

DECEMBER 7, 2015 | CRAIN’S NEW YORK BUSINESS | 37 20151207-NEWS--0038-NAT-CCI-CN_-- 12/4/2015 1:10 PM Page 1

FOR THE RECORD*

The store features an Shipman at (718) 760-6705 The Corcoran Group Wakefield’s David Berke $51.87 on Nov. 20, in a NEW IN TOWN “aroma station” where or michael.shipman signed a 10-year lease at represented the landlord. transaction worth customers can create their @parks.nyc.gov. 221 Columbus Ave. for The asking rent was $1.5 $5,705,150. On the same Bloomingdale’s Outlet own fragrances from 48 3,530 square feet at grade million annually. day, he sold 103,084 shares 2805 Broadway different scented oils. Housing Authority and 685 square feet in the of common stock at a price The department store Seeks competitive sealed basement. Rafe Evans of of $72.48, in a transaction opened its first-ever out- bids by 11 a.m. on Jan. 6 Walker Malloy & Co. rep- STOCK TRANSACTIONS worth $7,471,085. He now let, on the Upper West BANKRUPTCIES for job-order contracts for resented the landlord, directly holds 120,091 Side. Discounts range from painting and plastering at Tamp Realty. Corcoran’s Moody’s Corp. (MO) shares. 25% to 75% off retail 34 Morningside Avenue various NYCHA develop- Michael Remer and Karen Raymond McDaniel Jr., prices for luxury brands Realty Corp. ments in the five bor- Kemp represented the chief executive, exercised Regeneron such as Tory Burch and 34 Morningside Ave., oughs. A prebid confer- tenant. The asking rent for options on 121,566 shares Pharmaceuticals (REGN) Dolce & Gabbana. Yonkers, N.Y. ence is scheduled for Dec. the West 70th Street of common stock at prices P. Roy Vagelos, chairman, Shoppers can indulge their Filed for Chapter 11 bank- 16 at 10 a.m. at 90 Church building was $64,500 per ranging from $63.09 to sold 17,240 shares of com- sweet tooth at ruptcy on Nov. 12. The fil- St., 11th floor. For addi- month. $72.72 from Oct. 29 to mon stock at prices ranging Bloomingdale’s signature ing cites estimated assets tional information, con- Nov. 3, in a transaction from $586.73 to $588.40 on 40 Carrots yogurt bar. of $500,001 to $1 million tact Latrena Johnson at RETAIL worth $8,659,049. On the Nov. 18, in a transaction and estimated liabilities of (212) 306-3223 or P.C. Richard signed a same days, he sold 131,566 worth $10,135,312. He now Cemitas El Tigre $500,001 to $1 million. latrena.johnson 15-year lease for 26,000 shares of common stock at directly holds 583,247 45-14 48th Ave., The creditor with the @nycha.nyc.gov. square feet at 309 W. prices ranging from $97.00 shares. Sunnyside, Queens largest unsecured claim is 125th St. The two-story to $101.03, in a transaction The Mexican sandwich BNB Hana Bank, owed GOODS AND SERVICES building between St. worth $12,841,939. He Loews Corp. (L) purveyor opened its first $693,947.38. Economic Development Nicholas Avenue and now directly holds 224,712 Andrew Tisch, co- shop, in Sunnyside. The Corp. Frederick Douglass shares. chairman, sold 233,880 Smorgasburg offshoot Heavenly Vision Seeks requests for propos- Boulevard is the elec- shares of common stock at offers its barbacoa and Christian Center als by 4 p.m. on Jan. 13 for tronic giant’s first store American Express Corp. prices ranging from $37.10 carnitas in three forms: a 2868 Jerome Ave., Bronx conducting maintenance, in Harlem. The tenant (AXP) to $37.46 from Nov. 3 to 10-layer sandwich, burri- Filed for Chapter 11 bank- repair and emergency was not represented by a Ashwini Gupta, chief risk Nov. 5, in a transaction tos or tacos. ruptcy on Nov. 13. The fil- services of fire alarm, broker. Colliers officer, exercised options worth $8,705,356. He now ing cites estimated assets sprinkler and central sta- International’s Eric on 110,000 shares of com- indirectly holds 14,521,452 Mr. Purple of $1,000,001 to $10 mil- tion monitoring systems Meyer and Cushman & mon stock at a price of shares. 180 Orchard St. lion and estimated liabili- throughout the five bor- Gerber Group opened a ties of $1,000,001 to $10 oughs. To make inquiries, rooftop bar and restaurant million. The creditors with contact Maryann Catalano DEALS ROUNDUP at Hotel Indigo on the the largest unsecured at (212) 312-3969 or TRANSACTION SIZE Lower East Side. The claims are Happy State citywidelifesafety2015 TARGET/SELLERS (IN MILLIONS) BUYERS/INVESTORS TRANSACTION TYPE restaurant menu includes Bank, owed $2,450,496.35; @edc.nyc. Allergan plc/ $190,971.1 Pfizer Inc. (Manhattan) SB M&A munchies from such Ford Credit, owed $20,385; Fidelity Management neighborhood spots as the and Bank of America, & Research Co.; Second Avenue Deli and owed $12,459.91. REAL ESTATE DEALS HBM Partners Ltd. Russ & Daughters. For Boston office buildings $1,289.8 JPMorgan Chase & Co. SB M&A warmer weather, the JK Wedding Inc. COMMERCIAL at 500 Boylston St. (Manhattan); Oxford Properties 6,000-square-foot out- 37 South Middle Neck Golenbock Eiseman and 222 Berkeley St./ Group Inc. Blackstone Group (Manhattan) door area includes a pool. Road, Great Neck, L.I. Assor Bell & Peskoe signed Filed for Chapter 11 bank- a 38,050-square-foot lease Peach & Lily ruptcy on Nov. 5. The fil- at 711 Third Ave. The law TeleCommunication $456.5 Comtech Telecommunications SB M&A 136-50 Roosevelt Ave., ing cites estimated assets firm will occupy the 16th Systems Inc./ Corp. (Melville, L.I.) Admiralty Partners Inc.; Flushing, Queens of $100,001 to $500,000 and 17th floors of the 20- Becker Drapkin Management; The Korean e-commerce and estimated liabilities of story building between Cannell Capital; SSGA beauty brand opened its $50,001 to $100,000. East 44th and 45th streets. Funds Management Inc. first brick-and-mortar The length of the lease was CommunityOne Bancorp/ $350.2 Capital Bank Financial Corp. SB M&A store in the city at Macy’s undisclosed, but reported- Cohesive Capital Partners Flushing outpost. Beauty GOVERNMENT ly is for more than 10 (Manhattan); EJF Capital; experts are available for CONTRACT years. Scott Panzer of JLL Fisher Lynch Capital; Oak Hill Capital consultations, and cus- OPPORTUNITIES and Robert Silver of Partners; Carlyle Group tomers can receive skin- Newmark Grubb Knight care suggestions through CONSTRUCTION Frank represented the Stauber Performance $157.0 Hawkins Inc. SB M&A image analysis. Department of Parks tenant. Gary Rosen and Ingredients Inc./ ICV Partners (Manhattan) and Recreation Howard Tenenbaum rep- Seeks competitive sealed resented the landlord, SL Locodel Solutions Pvt. Ltd./ $120.0 Individual investors; Sequoia GCI COMPANY MOVES bids by 10:30 a.m. on Jan. Green, in-house. The ask- not disclosed Capital India; SoftBank Corp.; 16 for the construction of ing rent was $68 per Tiger Global Management (Manhattan) Le Pain Quotidien Melrose Common Park, square foot. 85 Broad St. located on Melrose Avenue Selected deals announced for the week ended Nov. 26 involving companies in metro New York. SB M&A: The upscale eatery opened between East 159th and Decryptex signed a five- Strategic buyer M&A represents a minority or majority acquisition of existing shares of a company without the participation of a financial buyer. GCI: Growth capital investment represents new money invested in a a flagship outpost, its East 160th streets in the year lease for 4,156 square company for a minority stake. largest in the metropolitan Bronx. A prebid meeting feet at 1 World Trade SOURCE: CAPITALIQ area. In addition to its on- will be held at the site on Center. The financial data- site bakery and its tradi- Dec. 17 at 11:30 a.m. Bid analysis company will tional menu, the restaurant documents are available occupy the 47th floor of GET YOUR NEWS ON THE RECORD will feature such new between 8 a.m. and 3 p.m. the 104-story tower. The *To submit company openings, moves or real estate deals, or to receive further information, products as a grab-and-go in the Blueprint Room, tenant was represented by email [email protected]. smoothie stand and a pick- Room 64, Olmsted Center, Gere Ricker of MB Real For the Record is a weekly listing to help businesspeople in New York find opportunities, up window for app orders. Flushing Meadows Corona Estate. The landlord, the potential new clients and updates on customers. Bankruptcy filings from the Eastern and Park, for a $25 fee payable Durst Organization, was Southern districts of New York are listed alphabetically, as are recently announced New Muji by company check or represented in-house by York City agency contract opportunities. Real estate listings are provided in order of square 475 Fifth Ave. money order to the City of Karen Kuznick, along with footage. Stock transactions at New York’s largest publicly held companies were filed with The Japanese home-goods New York, Parks and Cushman & Wakefield’s the Securities and Exchange Commission. Listings are in order of transaction value, and retailer opened its fifth Recreation. To make Tara Stacom. The asking the information was obtained from Thomson Reuters. city location, in midtown. inquiries, contact Michael rent was not disclosed.

38 | CRAIN’S NEW YORK BUSINESS | DECEMBER 7, 2015 20151207-NEWS--0039-NAT-CCI-CN_-- 12/4/2015 6:57 PM Page 1

PHOTO FINISH

Pedaling a newidea wo low-slung black metal tricycles wait for loads of freshly dry-cleaned laundry outside NextCleaners on East 12th Street. A fleet of 30 electric Tbicycles—inspired by European delivery serv- ices, and costing about $5,000 apiece—are one way former Morgan Stanley and software- startup exec Kam Saifi, 55, plans to keep his dry-cleaning delivery service environmentally friendly. As on-demand services deliver everything from groceries to prescription drugs, compa- nies like Saifi’s are shunning vans in favor of freight tricycles, which are ideal for “last mile” delivery of goods. Apart from sparing the air, the trikes can navigate Manhattan’s gridlocked streets and slip into parking spaces better than trucks and vans. But adoption in the city has been slow. Six cargo companies operate in New York, including Revolution Rickshaws, which leases its trikes to local outfits City Bakery and City Harvest. Another is NextCleaner’s cargo-trike sup- plier, MetroSpeedy, a startup that counts Saifi as an investor and is gearing up to make its delivery services widely available. — PETER D’AMATO PETER D’AMATO

DECEMBER 7, 2015 | CRAIN’S NEW YORK BUSINESS | 39 B:11.125” T:10.875” S:10.25”

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General Information Production Specs PrePress Info Name OK FIX Date File name: 16717_ELWorkBusJrnlsDec_12.07.15.indd Bleed: 11.125” x 14.75” Application: InDesign CS6 8.0.2 D.A.: Chris Gallegos

Client: T-Mobile Trim: 10.875” x 14.5” Colors: Cyan, Magenta, Q.C.: Ricky Fischer Yellow, Black Job #: 15-TMO-180-P04 Live: 10.25” x 14” Fonts: Tele Proofreader: Jenny Keene Media Type: Back Cover Gutter: None Project Mgr: Julie Ayala

Release Date: 11.30.15 Common Size: None A.D.: None

Date/Time: 11-30-2015 9:46 AM Ad Size: None Copywriter: None

Creative Version: Apple iPhone 6s Output %: None C.D.: None Comments: NEW YORK CRAINS Print Pro.: Molly Costin AD 16717 Acct. Exec.: Emily Bollier NEW YORK CRAINS - 16717 Acct. Super.: Marisa Kahle NOV - 12/07/15 - 10.875” x 14.5 Client OK: