The Chronicle Has Been the Canberra and Queanbeyan Region’S Free Community Newspaper

Advertising Guide // 2017/18 1 CONTENTS AND CONTACTS

Contents

Chronicle Profile 3 Service directory 9 Reach 4 Inserts 10 Audience 5 Features 11 Specifications and Deadlines 6 Terms and Conditions 11 Sections 8

Contacts Classifieds 02 6280 2154 Philemon Toleafoa Advertising Sales Manager Service Directory 02 6280 2314 Phone 02 6280 2429 Email [email protected] Accounts 1800 686 041 Maree Neale News Tips Group Sales Manager Queanbeyanagechronicle.com.au - ACT & Southern Inland NSW Street Address Phone 02 6280 2187 9 Pirie Street, Fyshwick Email [email protected] ACT 2609 Representation by State Mailing Address PO Box 7186, New South Wales National Sales T 02 9922 2677 Fyshwick ACT 2609 Queensland The Media Workshop T 07 3839 4100 Distribution South Australia Rural Press Sales T 08 8372 5255 02 6280 2364 [email protected] Victoria Brown Orr Fletcher Burrows T 03 9822 5188

Western Australia Hogan Media T 08 9381 3991 Find us on facebook

2 CHRONICLE PROFILE

For more than 30 years, The Chronicle has been the Canberra and Queanbeyan region’s free community newspaper.

During this time, we have built and maintained a reputation for excellence Now with more than in providing local news, information on 2600 online subscribers community events and cost-effective 86,000* and counting, The advertising solutions for Canberra and Chronicle’s digital platform Queanbeyan businesses. Chronicle - where The Chronicle We’re also recognised for our newspapers are appears exactly the same commitment to quality content and online as it does in hardcopy our ability to deliver results for our published each – is also home delivered advertisers. These commitments have each week, direct to seen our client base consistently grow. Tuesday readers’ email accounts. To cater to all local communities, and to provide targeted, cost-effective advertising, The Chronicle is published each week in two area editions. Our competitive free home delivery distribution edge is now also enhanced through a multimedia platform approach that engages with audiences throughout the day. We also make use of collected databases to communicate directly with our audience. On average this means 112,000† weekly readers in print. We have also developed and increased our readership via our free digital subscription model. We now have more than 2600 digital edition subscribers and that number will only grow. * Circulation based on average net distribution, April 2018. † Based on avearage net distribution x 1.3 readers per copy

3 REACH 2 EDITIONS // The Chronicle and The Queanbeyan Age Chronicle

JACKA

BONNER

CASEY HALL AMAROO FORDE NGUNNAWAL

GUNGAHLIN NICHOLLS FRASER GUNGAHLIN DUNLOP PALMERSTON SPENCE CHARNWOOD HARRISON FLYNN FRANKLIN

CRACE MELBA MACGREGOR EVATT GIRALANG

LATHAM MCKELLAR

MITCHELL HOLT FLOREY LAWSON KALEEN

HIGGINS SCULLIN BELCONNEN WATSON PAGE LYNEHAM BELCONNEN DOWNER HAWKER BRUCE WEETANGERA HACKETT MACQUARIE DICKSON

O'CONNOR ARANDA INNER NORTH COOK AINSLIE

TURNER

BRADDON

CITY REID ACTON

CAMPBELL

RUSSELL MOLONGLO VALLEY PARKES YARRALUMLA CAPITAL BARTON HILL INNER SOUTH KINGSTON FORREST COOMBS DEAKIN FYSHWICK WRIGHT GRIFFITH CURTIN

HUGHES DUFFY HOLDER NARRABUNDAH WESTON RED HILL LYONS WESTON CREEK PHILLIP GARRAN

RIVETT WODEN VALLEY STIRLING SYMONSTON O'MALLEY WARAMANGA CHIFLEY

CHAPMAN

FISHER PEARCE MAWSON JERRABOMBERRA QUEANBEYAN ISAACS

TORRENS FARRER

HUME KAMBAH

WANNIASSA FADDEN

MACARTHUR OXLEY GOWRIE

MONASH GILMORE GREENWAY

CHISHOLM ISABELLA PLAINS BONYTHON RICHARDSON

Distribution Total CALWELL TUGGERANONG 86,000* THEODORE

GORDON CONDER

BANKS

* Circulation based on average net distribution, April 2018.

4 AUDIENCE

Canberra The Chronicle City News Weekly * 53,700 112,000 44,000

ALL PEOPLE

Canberra The Chronicle City News Weekly * 17,200 53,800 13,600

MALE

Canberra The Chronicle City News * 36,500 Weekly 58,200 30,400

FEMALE

For over 30 years, The Chronicle Readers We deliver has been a printed newspaper Readership is the currency of The Chronicle is a convenient source source that stimulates thought, advertising dollars. It indicates the of information and is driven by the starts conversations and shapes number of people receiving and value for money that we can provide the important community issues reading a copy of The Chronicle via our competitive distribution of the week. We not only deliver each week. edge. We deliver direct to separate community news to readers, title residents and in-turn, deliver The Chronicle’s readership responds we deliver readers interested in value to our advertisers. to Chronicle advertising and are community news to advertisers – proven spenders / consumers. Please note: We do not therefore, we deliver enormous deliver to unit complexes. value for money. Unlike many other hard-copy newspapers and publications, It’s all done for you The Chronicle’s readership actually We provide a one-stop shop trends to grow. Our current for within your marketing mix. Community audience includes more than half Account management, creative, readers want to of our region’s over 50’s population. graphic design, printing and This readership is important to all production are all provided. know about advertisers because, both locally community and nationally, this group is our business wealthiest and highest spending † Based on avearage net distribution x 1.3 consumer readers per copy

5 SPECIFICATIONS AND DEADLINES

Modular Display Sizes and Rates

1 MODULE WIDE

Code T11 T21 T31 T41 T51 T81 Specs (mm) 45 x 63 92 x 63 139 x 63 186 x 63 233 x 63 374 x 63 Price - The Chronicle $260.14 $397.30 $534.46 $671.62 $876.76 $1280.31 Price - Queanbeyan Age $79.89 $159.79 $239.68 $319.57 $399.47 $639.15

2 MODULES WIDE

Code T12 T22 T32 T42 T52 T82 Specs (mm) 45 x 129 92 x 129 139 x 129 186 x 129 233 x 129 374 x 129 Price - The Chronicle $397.30 $671.62 $1005.99 $1280.31 $1659.57 $2503.42 Price - Queanbeyan Age $159.79 $319.57 $479.36 $639.15 $798.93 $1,278.29

3 MODULES WIDE

Code T23 T43 T63 T83* Specs (mm) 92 x 194 186 x 194 280 x 194 374 x 194 Price - The Chronicle $1005.99 $1933.88 $2855.84 $3678.80 Price - Queanbeyan Age $479.36 $958.72 $1,438.07 $1,917.43

4 MODULES WIDE

Code T14 T24 T34 T44 T54 T64* T74* T84 Specs (mm) 45 x 260 92 x 260 139 x 260 186 x 260 233 x 260 280 x 260 328 x 260 374 x 260 Price - The Chronicle $671.62 $1280.31 $1933.88 $2503.42 - $3678.80 $4227.43 $4818.09 Price - Queanbeyan Age $319.57 $639.14 $958.72 $1,278.29 $1,597.87 $1,917.43 $2,237.00 $2,556.58

8 MODULES Further Information WIDE • All display ads are full colour

Code T88 Same rates apply for one colour Specs (mm) 374 x 550 • Early booking discounts can apply Price - The Chronicle $9165.16 • Yearly spend discounts can apply Price - Queanbeyan Age $5,113.15 • GST of 10% has been added to the final price • Rates effective until June 2019 • Secure/fixed inventory ensures inventory is reserved at purchase* INSERTS $110 incl. All prices include GST. per 1000 * only for Real Estate & Motoring * however, loading may apply to premium page positions

6 SPECIFICATIONS AND DEADLINES

Annual Spend Discount Forward Planning Discount The Chronicle Queanbeyan Age The Chronicle & Queanbeyan Age

Casual T11 Casual 0% 13 Weeks before print 20%

$1,925 3% $1,350 10% 12 Weeks 20%

$3,850 5% $2,695 15% 11 Weeks 18%

$6,600 8% $4,620 20% 10 Weeks 18%

$10,450 10% $7,315 30% 9 Weeks 15%

$15,400 12.50% $10,780 40% 8 Weeks 13%

$22,000 15% $15,400 55% 7 Weeks 10%

6 Weeks 8% Classifieds Display Sizes and Rates 5 Weeks 5% 4 to 0 Weeks 0% Total Image Area - Width 260 mm

Special Position Loading 1 Col The Chronicle

PAGE 1 PAGE 2 PAGE 3 PAGE 5 PAGE 7 PAGE 9 BACK PAGE 30.7018 mm 100% 20% or 30% 20% 10% 10% 30% 2 Col discretionary

63.46 mm Queanbeyan Age 3 Col PAGE 1 PAGE 2 PAGE 3 PAGE 5 PAGE 7 PAGE 9 BACK PAGE

100% 20% or 30% 20% 10% 10% 30% 96.21 mm discretionary 4 Col

128.96 mm 5 Col Rules • Discount rates can’t be combined 161.72 mm 6 Col • Any new ad positions need to be authorised by a business manager 194.47 mm • Any unsold premium positions are laid out at 7 Col our discretion Total Image Area - Depth 381 mm Image Area Total 227.23 mm Specifications 8 Col • All classified text are on minimum 4 lines

260 mm • Text layout is 7 point font on an 8 column grid • No more than two UPPERCASE words permitted in ad copy • averages out to be 80 chars per ad including spacing Folio Deadlines • Published each Tuesday Classified Column Specs • Material deadline 2 working days prior Column = 30.7018 mm | Gutter = 2.0526 mm

The Chronicle Queanbeyan Age Contact Rates $25.70 $5.69 (ex GST) per col. cm Min 4 cm per col. cm Min 4 cm Philemon Toleafoa Lineage Rate $6.42 per line $3.64 per line Phone: 02 6280 2429 (ex GST) Email: [email protected] www.queanbeyanagechronicle.com.au

7 SECTIONS

Community News

The community news or general news section of each edition is the heart of our paper and the most popular section for large to small businesses. Each page is full of community news and advertising displaying weekly specials, services and/or facilities in and around the local region.

Tradie / Business of the Week

Each week The Chronicle showcases a talented local tradesperson and a successful local business to its readers. Tradie of the Week highlights a tradesperson available for hire, getting to know their interests, passions and areas of expertise, whereas business of the week focuses on a business with a fascinating story behind it. These new and sure to be popular sections promote community engagement by connecting local businesses with a passionate local audience.

Eating Out

The Eating Out section in The Chronicle lets readers know about the dining establishments in their local community, from cafes and bakeries to takeaways and fine dining restaurants. The Chronicle’s expert editorial team find out the stories behind iconic local eateries, showcasing a new one each week and letting people know just what makes them special.

Entertainment

The Chronicle and The Queanbeyan Age’s Chronicle team are passionate about film, music, books, arts and television as are our local audience. Each week, our respected journalists generate stories feeding an insatiable demand for this content.

8 SERVICE DIRECTORY

Be part of the LARGEST Trade and Service Directory in free press in Australia and receive: FREE colour and indexing Why not try a 6 week package? FREE design service, including logo and picture placement Pay for five weeks, receiveone week FREE! FREE placement on chronicleonline.com.au Why not try a 12 week package? DISCOUNT conducive booking with placement in Tuesday’s Pay for nine weeks, receive three week FREE! Service Directory and Fairfax Marketing Services online deals and packages

COST Height (Xcm x 6.3cm) Per 2 Week 6 Week 12 Week Edition Minimum Package Package

3cm $86.68 $173.36 $433.40 $780.12

4cm $108.94 $217.88 $544.70 $980.46

5cm $132.34 $264.68 $661.70 $1191.06

6cm $155.68 $311.36 $778.40 $1401.12

7cm $177.99 $355.98 $889.95 $1601.91

8cm $200.26 $400.52 $1,001.30 $1802.34 DEADLINES

9cm $222.38 $444.76 $1,111.90 $2001.42 Bookings/Cancellations/Prepayment Deadline - Noon Thursday 10cm $245.85 $491.70 $1,229.25 $2212.65 Copy Deadline - Noon Friday 11cm $269.36 $538.72 $1,346.80 $2424.24 CONTACT 12cm $291.46 $582.92 $1,457.30 $2623.14 email [email protected] 13cm $314.89 $629.78 $1,574.45 $2834.01 phone 02 6280 2314

14cm $339.69 $679.38 $1,698.45 $3057.21

All prices quoted, GST inclusive

ACTUAL SIZE 3x2 (3cm x 6.3cm) 4x2 (4cm x 6.3cm) 5x2 (5cm x 6.3cm) size) card (Business 6x2 (6cm x 6.3cm) 7x2 (7cm x 6.3cm) 8x2 (8cm x 6.3cm) 9x2 (9cm x 6.3cm) 10x2 (10cm x 6.3cm)

9 INSERTS

Acceptable Inserts 210mm

Single Sheet Inserts Single Sheet Minimum Size 210mm x 148mm Single sheet A5, 210mm x 148mm, minimum substance 148mm weight 120gsm, maximum substance weight 180gsm.

Maximum Size 395mm Single sheet insert 395mm x 275mm, minimum substance weight 150gsm, maximum substance weight 180gsm.

Single Sheet Folded (4 Pages) Inserts Single Sheet Minimum Size 395mm x 275mm Single sheet folded to 4 pages, 135mm x 100mm, 275mm minimum substance weight 100gsm, maximum substance weight 180gsm.

Maximum Size 135mm Single sheet folded to 4 pages, 395mm x 275mm, minimum substance weight 150gsm, maximum substance Single Fold weight 180gsm. 135mm x 100mm Acceptable Size Range 100mm Minimum size up to maximum size sheet and single fold. 395mm Bookings Bookings are required a minimum Fold must be of six working days prior to inserting. situated on the Single Fold A maximum of three inserts allowed per issue. longest side of 395mm x 275mm Cancellations the product. 275mm Five working days prior to inserting.

10 FEATURES

Advertising Features

The Chronicle features are subject-driven and vary from annual to monthly and quarterly features. As an advertiser this is a great opportunity to promote your business and advertorial is often available upon submission at no extra cost. By adding advertising in features into your marketing mix, you and your consumer receive extra value for money via invaluable editorial space, direct to your target market. You may recognise regular features like Adult Education and Home Improvement options, as well as features on various subjects like seniors, health, retail sales, business, restaurant guides, school holiday activities, science and environment, local events, home, Christmas guides, finance and money plus MUCH more.

Co-operative advertising features

Is your business celebrating a milestone? We specialise in: • Birthdays • Grand openings • Significant awards • Special anniversaries Talk to us about creating a corporate business feature or publication that is all about your business. The idea is to collaborate with your suppliers and co-fund the feature. A feature on your business could be all yours with editorial and photographs at no extra charge.

For more information and to discuss your options, call The Chronicle today on 02 6280 2429

TERMS & CONDITIONS

1 Federal Capital Press, publishers of The Chronicle so would: (a) contravene that statute; or (b) cause Act 1974 or any other provision of any law of the State (ABN 47 000 010 382) and its subsidiaries (‘FCP’) any part of these terms and conditions to be void. The or Commonwealth, and is otherwise lawful. reserves the right, at its absolute discretion, to decline liability of FCP, and the Advertiser’s sole remedy for or reject any advertisement for any reason whatsoever, breach of statute, will be limited to re-supplying, or 9 Without limiting FCP’s rights under clause 1 of including, but not limited to, that the advertising paying for the re-supply, of the advertisement at the these terms and conditions, advertisements must is unlawful, defamatory, offensive, or otherwise discretion of FCP. comply with FCP’s standards of presentation, style unsuitable. and classification in respect of advertisements placed 6 Except to the extent that clause 5 applies, FCP with FCP. 2 Where the advertiser, its advertising agent will not be liable for any: (a) statutory liability; (b) or representative (in these terms and conditions tortuous liability (including, but not limited to, liability 10 Where complete material is supplied jointly referred to as the ‘Advertiser’) lodges an for negligence); (c) conditions and warranties implied electronically it must be provided in PDF format with advertisement for a job (a ‘Job Advertisement’) in a by custom, the general law or statute; and (d) liability fonts embedded. For all other supplied material FCP FCP publication, that has a prime circulation area that for any direct, indirect, economic or consequential reserve the right to amend fonts to those licensed to covers the location of the job, and it is accepted by losses (including, without limitation, loss of anticipated FCP. FCP, FCP may at its absolute discretion publish the Job savings, loss of profits, or any other business costs), Advertisement in MY CAREER and in any other FCP expenses, damages and costs incurred by the 11 Where any advertisement has the appearance publication it so chooses. Advertiser, arising out of or in connection with the of editorial matter, the Advertiser must include a publication of the advertisement or any failure to border of a minimum of ‘two point’ thickness and 3 Where FCP accepts an advertisement for supply or delay in supplying the advertisement. the word “Advertisement” must be displayed on the publication from the Advertiser, FCP may, at its advertisement in at least size eight-point font. absolute discretion, publish the advertisement on 7 The Advertiser must indemnify FCP against all any or all of the FCP web-sites. losses, expenses, damages and costs (on a solicitor 12 All run of press, classified display and classified and own client basis) incurred by or awarded against semi-display advertising sold by FCP will be sold in 4 Where FCP accepts an advertisement for FCP arising out of or in connection with any breach of whole centimetre and column units. All classified publication from the Advertiser, it may, at its absolute these terms and conditions which is wholly or partly line advertising sold by FCP will be sold by the total discretion, place or position the advertisement attributable to or arising out of the acceptance and number of lines used and FCP may, at its absolute anywhere it so chooses unless the Advertiser has paid publication of any advertisement. discretion, require the Advertiser to place a minimum for and FCP has accepted payment and agreed to the number of lines in any advertisement before it is placement of the advertisement at a particular place 8 The Advertiser warrants to FCP that any accepted. or position. advertisement that is accepted for publication contains information that is true and correct in all respects, is 13 Adjustments and claims must be notified 5 These terms and conditions do not exclude or in no way misleading or deceptive such that it may within 30 days from the end of the month in which limit the application of any provision of any statute contravene section 52 of the Trade Practices Act 1974, the advertisement appears. The publishers will not (including the Trade Practices Act 1974) where to do section 53c of the Trade Practices consider claims lodged outside the above period.