Baidu's and Don'ts
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Towards Understanding Modern Web Traffic”
Towards Understanding Modern Web Traffic Sunghwan Ihm† Vivek S. Pai Department of Computer Science Department of Computer Science Princeton University Princeton University [email protected] [email protected] ABSTRACT popularity of social networking, file hosting, and video streaming As Web sites move from relatively static displays of simple pages sites [29]. These changes and growth of Web traffic are expected to rich media applications with heavy client-side interaction, the to continue, not only as the Web becomes a de facto front-end for nature of the resulting Web traffic changes as well. Understanding many emerging cloud-based services [47], but also as applications this change is necessary in order to improve response time, evalu- getmigratedtotheWeb[34]. ate caching effectiveness, and design intermediary systems, such as Understanding these changes is important for overall system de- firewalls, security analyzers, and reporting/management systems. sign. For example, analyzing end-user browsing behavior can lead Unfortunately, we have little understanding of the underlying na- to a Web traffic model, which in turn can be used to generate a syn- ture of today’s Web traffic. thetic workload for benchmarking or simulation. In addition, ana- In this paper, we analyze five years (2006-2010) of real Web traf- lyzing the redundancy and effectiveness of caching could shape the fic from a globally-distributed proxy system, which captures the design of Web servers, proxies, and browsers to improve response browsing behavior of over 70,000 daily users from 187 countries. times. In particular, since content-based caching approaches [28, Using this data set, we examine major changes in Web traffic char- 49, 50] are a promising alternative to traditional HTTP object-based acteristics that occurred during this period. -
Chinese Internet Companies and Their Quest for Globalization
International Conference on Information, Business and Education Technology (ICIBIT 2013) Chinese Internet Companies and Their Quest for Globalization Harlan D. Whatley1 1Swiss Management Center, Zurich, Switzerland Abstract players in the technology market (Sun, 2009). Chinese internet companies have seen an This qualitative research paper unprecedented growth over the past explores the quest for globalization of decade. However, very few are two successful Chinese internet recognized brands outside of China while companies: Baidu and Tencent Holdings. some seek to develop their brands in In this case study, the focus is on the foreign markets. This paper analyzes the marketing strategies of these expanding marketing strategies of two internet multinational enterprises and the companies: Baidu and Tencent and their challenges they face to become quest for globalization. recognized as global brands. All of the firms in this study were founded as Keywords: Baidu, Tencent, internet, private enterprises with no ownership ties branding, marketing, globalization, China to the Chinese government. Furthermore, an analysis of the countries and markets 1. Introduction targeted by the firms is included in the study. In addition to a review of the Innovation efforts by technology current academic literature, interviews companies in China are driven by adding were conducted with marketing and significant value to imported foreign strategy professionals from the technologies or by developing new perspective firms as well as journalists products to satisfy specific domestic that closely follow Chinese internet firms demands (Li, Chen & Shapiro, 2010). and the technology sector. This study on Firms in the emerging market of China do the globalization of Chinese internet not possess the R&D resources that their firms will contribute to marketing developed Western counterparts have. -
Search Engine Optimization (SEO)
SEO 360: The Essentials of Search Engine Optimization By Chris Adams, Director of Online Marketing & Research INTRODUCTION Effective Search Engine Optimization is not a highly technical or complex task, if you get the basics right: Invest in relevant, quality content Follow best practices in optimizing the content Update your site frequently with relevant content Leverage social media and Search Engine Marketing (SEM) efforts Manage the entire process with analytics, refining and improving the process based on results We call it SEO 360⁰; whatever you call it, it is likely to be your lowest-cost, highest-quality site traffic. Strong organic web traffic comes from great, well-optimized content so search engines and travelers can easily find and understand it. This whitepaper focuses on the essential best practices. CONTENTS A. THE IMPORTANCE OF SEARCH ENGINE TRAFFIC B. THE ESSENTIAL SIX BUILDING BLOCKS OF SEO C. WHY SEO 360⁰? D. THE SIX BUILDING BLOCKS OF SEO EXPLAINED E. WHAT'S NEXT? F. THE ESSENTIAL SEO TOOL KIT Figure 1. Strong organic traffic (from search engine referrals) underpins the reach and audience of most travel and tourism websites milespartnership.com | Whitepaper ©2012 Miles Media Group, LLLP Measure & Market: An Online Analytics Framework 2 By Chris Adams, Director of Online Media A. The Importance of Search Engine Traffic Search Engine Optimization (SEO) is the process of making your website and its content highly visible to search engines, ranking well in relevant searches, and boosting organic traffic to your Figure 2. Search engine traffic dominates the way in which travelers find destination (and other tourism) web sites. -
FAANG+ UCITS Fund Is a Sub-Fund Within AQA Broad Representation of the Market, the Due to Their High Growth Potential
+ www.castlestonemanagementllc.com Fund Objective The investment objective of the Sub-Fund is to generate capital growth mainly through exposure to the development, advancement and use of technology. The Sub-Fund will be invested in global technology equities some of which are familiarised by the acronym “FAANG” defining the most well-known technology equities. Apart from the FAANG equities, the Sub-Fund will also invest in other large technology stocks. Up to 100% of the assets of the Sub-Fund may be invested in equities. Why invest in FAANG+ UCITS Growth Market Leaders in Inflows from Passive Broad Exposure to Global Story Different Sectors Investors Technology Companies FAANG+ offers exposure UCITS diversified portfolio The S&P 500 is a market FAANG+ holds names to companies that of the leading technology capitalisation weighted Index. diversified across the dominate the stocks in the S&P 500 The market cap of the Information Technology, technology sector and Index and MSCI World FAANG+ stocks represent Communication Services, have a history of strong Index. Exposure to some approximately 23% of the Financial and Consumer growth over the long- of the largest tech S&P 500 Index. This means Discretionary sectors, spread term. companies in the US, that for every $100 being throughout four global China, Taiwan, Korea, invested into the S&P 500 geographic locations. Europe. Index, approximately $23 is being invested into FAANG stocks and Microsoft. Sectors and Weightings (%) SECTORS & WEIGHTINGS (%)* TOP 10 HOLDINGS (%)* INFORMATION TECHNOLOGY -
Wenbo Chen-Thesis.Pdf (517.6Kb)
Contextual Innovation and R&D Strategy 1 Contextual Innovation and R&D Strategy An Analysis of the Competitive Advantage of Social Media Companies in China Senior Research Thesis Presented in partial fulfillment of the requirements for graduation with Research Distinction in Economics in the undergraduate colleges of The Ohio State University by Wenbo Chen Bachelor of Arts The Ohio State University October 2014 Thesis Committee: Professor Bruce W. Bellner (Chair) Department of Economics, College of Arts and Sciences Professor Mona Makhija Department of Management and Human Resources, Fisher College of Business Professor Oded Shenkar Department of Management and Human Resources, Fisher College of Business Contextual Innovation and R&D Strategy 2 Copyright statement: This copy of the thesis has been supplied on condition that anyone who consults it is understood to recognize that the copyright rests with its author and that no quotation from the thesis and no information derived from it may be published without the prior written consent of the author and of the university (as may be appropriate). ©2014 Wenbo Chen All Rights Reserved Contextual Innovation and R&D Strategy 3 Acknowledgement I sincerely thank my project advisor professor Bruce W. Bellner for introducing me to the field of strategic management and sharing his insights on both economics and business. I thank professor Mona Makhija for her tremendous insights on helping me develop my initial research question and providing rigorous training on research. I thank professor Oded Shenkar for his interest on my research and providing guidance on research methods. I thank all of you for your interest on social media in China. -
A Survey on Search Engine Optimization (SEO)
Int'l Journal of Computing, Communications & Instrumentation Engg. (IJCCIE) Vol. 4, Issue 1 (2017) ISSN 2349-1469 EISSN 2349-1477 A Survey on Search Engine Optimization (SEO) Anis ISMAIL and Firas ABDALLAH Abstract— With the growth of Internet in the recent years, search engine such as Google, Bing and Yahoo are becoming more and more important. The role of the search engines is to index billions of web pages and display only the most relevant results for a given search query. When creating the website, many webmasters forget to take into consideration an essential factor, which is making the world aware of their website. Most of times, main focus is set on making the website as user-friendly as possible, stable, fast and secure. In this paper, we present may techniques that are sometimes useless. The aim of these techniques is to verify if the website does not have visitors or simply not found. Fig. 1.Different SEO Techniques [3] Most of the times, SEO is just simply a method of building Keywords—Internet, Google, Bing, Yahoo, search engines, the structure of the website in a way that it will allow search SEO. engines to understand what the website is all about. The majority of the web visitors are driven to websites by search I. INTRODUCTION engines such as Google, Bing and Yahoo. Despite the fact that Search engine is an application used to help find information social media such as Facebook, Twitter and even Youtube and on the internet. The search engine is usually accessed through a many others can still be the source of visitors to a website, page on a website that allows a user to search the content of search engines remains the primary method of locating and billions of websites on the web by entering a set of keywords into a search textbox [1]. -
Google Analytics User Guide
Page | 1 What is Google Analytics? Google Analytics is a cloud-based analytics tool that measures and reports website traffic. It is the most widely used web analytics service on the Internet. Why should we all use it? Google Analytics helps you analyze visitor traffic and paint a complete picture of your audience and their needs. It gives actionable insights into how visitors find and use your site, and how to keep them coming back. In a nutshell, Google Analytics provides information about: • What kind of traffic does your website generate – number of sessions, users and new users • How your users interact with your website & how engaged they are – pages per session, average time spent on the website, bounce rate, how many people click on a specific link, watch a video, time spent on the webpage • What are the most and least interesting pages – landing and exit pages, most and least visited pages • Who visits your website – user`s geo location (i.e. city, state, country), the language they speak, the browser they are using, the screen resolution of their device • What users do once they are on your website – how long do users stay on the website, which page is causing users to leave most often, how many pages on average users view • When users visit your website – date & time of their visits, you can see how the user found you. • Whether visitors came to your website through a search engine (Google, Bing, Yahoo, etc.), social networks (Facebook, Twitter, etc.), a link from another website, or a direct type-in. -
Web Analytics Tools and Benefits for Entrepreneurs
Web analytics tools and benefits for entrepreneurs LAHTI UNIVERSITY OF APPLIED SCIENCES Degree programme in Business Information Technology Bachelor’s Thesis Autumn 2017 Cao Truong Hoang Phuong Nguyen Thi Huyen Trang Lahti University of Applied Sciences Degree programme in Business Information Technology Cao Truong, Hoang Phuong Nguyen Thi, Huyen Trang: Web analytics tools and benefits for entrepreneurs Bachelor’s Thesis in Business Information Technology, 79 pages Autumn 2017 ABSTRACT Online marketing nowadays is not an unfamiliar phenomenon anymore but entrepreneurs may not utilize it to bring out the best in their business. All business companies have their own website but most of them only use it as an advertisement tools or a news tools. However, web analytics tools are designed to change that and help entrepreneurs gathering useful data from their websites. The purpose of the thesis is to provide understanding about what web analytics tools are and they can use them to enhance their business strategy. The thesis will focus on deductive approach and make a conclusion through qualitative research. Google analytics tools and Woopra analytics tools will be used as a demonstration to how to use web analytics tools and how the analysis process can help making proper adjustment to the business. Keywords: Online marketing, data analysis, web analytics, web analytics tools, Google Analytics, Woopra TABLE OF CONTENTS 1 INTRODUCTION 1 1.2 Thesis structure 2 2 RESEARCH METHODS 4 2.1 Objectives 4 2.2 Research approach 4 2.3 Research methodology -
How to Make YOUR Advertising Money on Baidu Truly Work for YOU ?
2013 How to make YOUR advertising money on Baidu truly work for YOU ? Innovative Technology Solutions from Silicon Valley Bring the Best ROI to You GLOGOU INC. 2068 Walsh Ave, Suite C Santa Clara, CA 95050 Ph.: 508-309-2110 Fax: 978-568-1788 [email protected] English Interface to Baidu Ad Platform http://glogou.com/adbaidu/ Glogou Inc. 2068 Walsh Ave, #C, Santa Clara, CA, 95050 U.S.A. How to make YOUR advertising money on Baidu truly work for YOU ? Dear Potential Customers: You have considered using advertising programs on Baidu. We want to congratulate you! China has one of the world fastest growing economies and the world's 2nd largest market. And Baidu is the dominant search engine in China. By choosing to use advertising programs on Baidu, you have made a wise decision and open your business to the world's most dynamic market. Baidu’s advertising programs are very similar to Google’s Adwords and Adsense, based on Pay-Per- Click(PPC). (Baidu also has banner ads and a few other marketing tools.) By spending some advertising money on Baidu, you will be sure to get some web-traffic from China which is brought to you by Baidu. However, one frustration many foreign businesses have often experienced is that this web-traffic does not always convert to customers or to deals. Often, web visitors from China do not take any action on the customers’ websites and leave the websites quickly. Since Baidu’s ad programs are PPC, not Pay- Per-Action(PPA) or Pay-Per-Transaction(PPT), Baidu will not guarantee that this web-traffic will convert to your customers. -
Online Platforms and Market Power Part 6: Examining the Dominance of Amazon, Apple, Facebook, and Google Questions for the Recor
Online Platforms and Market Power Part 6: Examining the Dominance of Amazon, Apple, Facebook, and Google Questions for the Record from the Honorable David N. Cicilline, Chairman, Subcommittee on Antitrust, Commercial and Administrative Law of the Committee on the Judiciary Questions for Mr. Tim Cook, CEO, Apple, Inc. 1. You testified that Apple’s apps “go through the same rules” that third-party apps are required to follow. The App Store Guidelines (“Guidelines”) are designed to ensure that the App Store remains a safe and trusted place for consumers to discover and download software for their Apple devices. The Guidelines apply to any app, Apple or third-party, that is available on the App Store in the first instance. a. How many Apple apps are pre-loaded on current iPhone models? The first iPhone included 13 integrated Apple apps. There were no third-party apps available for that iPhone. Apple’s subsequent decision to open the iPhone to third-party app development unleashed a wave of innovation and competition. Thirteen years later, there are more than 1.8 million third-party apps available through the App Store and only about 40 Apple apps integrated into the current iPhone models. Apple’s focus has always been to deliver a great consumer experience out of the box. That is why the iPhone comes with Apple apps like Phone, Notes, Settings, Files, Clock, Tips, Measure, and Reminders to provide basic functionality. In addition, apps like FaceTime, iMessage, Apple Music, TV, and others help differentiate the iPhone in a competitive smartphone market. The few apps that Apple has integrated into the iPhone are a drop in the bucket of the overall app ecosystem. -
Roger A. Ikeda, Et Al. V. Baidu, Inc., Et Al. 20-CV-02768-Order Granting
Case 5:20-cv-02768-LHK Document 60 Filed 04/07/21 Page 1 of 31 1 2 3 4 5 6 7 8 UNITED STATES DISTRICT COURT 9 NORTHERN DISTRICT OF CALIFORNIA 10 SAN JOSE DIVISION 11 12 ROGER A. IKEDA, et al., Case No. 20-CV-02768-LHK 13 Plaintiffs, ORDER GRANTING MOTION TO DISMISS WITH LEAVE TO AMEND 14 v. Re: Dkt. No. 50 15 BAIDU, INC. et al., 16 Defendants. 17 Lead Plaintiff Robert J. Allustiarti, individually and on behalf of all other persons similarly United States District United States Court Northern District of CaliforniaNorthern of District 18 situated (“Plaintiff”), alleges that Defendants Baidu, Inc.; Yanhong Li; and Cheng-Chun Yu 19 (collectively, “Defendants”) violated federal securities laws. Before the Court is Baidu’s motion to 20 dismiss Plaintiff’s Amended Complaint. ECF No. 50. Having considered the parties’ submissions, 21 the relevant law, and the record in this case, the Court GRANTS Baidu’s motion to dismiss with 22 leave to amend. 23 I. BACKGROUND 24 A. Parties 25 Plaintiff sues Defendant Baidu, Inc. (“Baidu”), which is a Cayman Islands corporation with 26 its headquarters in Beijing, China. ECF No. 41 (“AC”) ¶ 25. Since at least 2005, Baidu has 27 1 28 Case No. 20-CV-02768-LHK ORDER GRANTING MOTION TO DISMISS WITH LEAVE TO AMEND Case 5:20-cv-02768-LHK Document 60 Filed 04/07/21 Page 2 of 31 1 sponsored American Depositary Shares (“ADSs”) that trade on the NASDAQ. Id. ¶ 26. 2 Plaintiff also sues Defendants Yanhong Li (“Li”) and Cheng-Chun Yu (“Yu”) (collectively, 3 “the Individual Defendants”). -
Analysis on China Cross-Border E-Commerce Under COVID-19 Shiqin Song
Advances in Economics, Business and Management Research, volume 166 Proceedings of the 6th International Conference on Financial Innovation and Economic Development (ICFIED 2021) Analysis on China Cross-Border E-Commerce Under COVID-19 Shiqin Song Pinewoodprep School, South Carolina 29483, the United States *Corresponding author. Email: [email protected] ABSTRACT Cross-border e-commerce refers to an international business activity in which transaction subjects belonging to different customs enter into transactions, conducting payment and settlement through e-commerce platforms, and deliver goods and complete transactions through cross-border logistics[4]. This article mainly describes the losses suffered by cross-border e-commerce under the COVID-19, the future development trend, and the advantages of taking China's cross-border electronic commerce as an example to make cross-border electronic commerce. Keywords: Chinese Cross-border e-commerce, the Covid-19, international business 1. INTRODUCTION global trade[5]. Let me give you an example that most of people know about: cross-border company Amazon. As the trade between countries is increasing, more First of all, their CEO has become the richest man in the and more people have found the business opportunities. world, which shows that the development of As a mainstream market, cross-border e-commerce has cross-border companies is very obvious. Secondly, in become more and more well-known, but there is no the first quarter of this year, Amazon's online sales clear concept. I want to introduce the cross-border soared by 24%, the fastest growth rate in 4 years. e-commerce market in this article.