DOCSLIB.ORG

How to Grow Your Web Traffic

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
How to Grow Your Web Traffic w~ qu,cintu,t kb ook s ® How to grow your web traffic and get noticed on a noisy web. By Jeff Bullas PART 2 OF 3 Table of Contents 3 Introduction 6 Chapter 1 It’s a noisy world 7 Chapter 2 How to earn and drive traffic for free • Organic Social Media • Email Marketing • Search Engine Optimisation • Collaboration 14 Chapter 3 How to accelerate your traffic growth and online attention by paying for it • Google AdWords and Remarketing • Facebook Sponsored Posts • Influencer Marketing 17 Bonus Section How to measure the success of your efforts 18 Conclusion 2 G1) cfuickbooks. Introduction To help you navigate the social web, Intuit and global For small businesses owners like you, digital thought leader Jeff digital channels are one of the most Bullas have teamed up to effective and affordable ways to grow your business in today’s digital world. show you three simple steps to your online success. As a global leader in cloud accounting, Intuit is aware of this power of online solutions to drive In a series of three e-books, we will your prosperity, and is committed show you how to attract business and to supporting your growth. Yet, grow sales with digital tactics, tools from regular conversations with its and technology that can provide consumers, Intuit knows many small a predictable stream of business businesses struggle with utilising prospects, converting to sales online channels. It might be a challenge for you to find the time to market yourself to In our first webinar we prospective consumers or how to covered: adapt and grow your business in the often confusing social web. Attracting 1. Why digital content boosts more leads and sales. Keeping the sales - How to create sales funnel full. As an entrepreneur this can all be overwhelming. engaging content that builds trust and credibility Why? In the next two, we will cover As small business owners you are the following: often working in your business and not on your business. You may also 2. How to grow your web have not kept up with the latest traffic and get noticed on a digital marketing strategies. noisy web The reality? 3. How to convert web traffic into leads, sales and loyalty The entrepreneur is living on hope marketing. Hoping that a new for your business consumer will ring or email tomorrow. 3 . ~ qtickbooks The author He realised that now we all had a global voice. No longer did you Jeff is an entrepreneur, blogger, need permission to publish or pay author, marketer and keynote for attention. speaker who works with businesses to optimise their digital brand with In response to this, in March 2009 emerging technologies, content, Jeff started a passion project social media and digital marketing. with a $10 investment. He started creating content, a community and conversations about social media - its growth, impact and inner secrets. A year later the creation escaped the lab, and Jeff started travelling the world speaking about how to use social networks to grow a business and change one’s life. His website jeffbullas.com now His journey in this space started in has millions of visitors a year and a 2008 when he was between jobs… tribe of over ----600,000 social media that’s code for “unemployed”. followers… the persistent process of creating, publishing and sharing He made an observation about produced a profound effect. people’s obsessive behaviour on The world showed up. Facebook. When signing up to Twitter a few months later the same activity was noticed. At the time, there were only 70 million people on Facebook His mission is to and a mere five million on Twitter. “Inspire and educate But he was curious. Why was this happening and what did it mean? people to win at business and life in What became apparent was that the rise of social networks was a digital world” a game changer. The power of these platforms was promising to democratise publishing, marketing and business. 4 & rnturt . w qu,ckbooks About Intuit Australia To support the success of accountants and bookkeepers Intuit is committed to supporting the in today’s digital world, Intuit is 2.1 million Aussie small businesses committed to providing the necessary that are the backbone of the tools and digital expertise to grow Australian economy. As people their practices and evolve their embrace the benefits of mobile role as trusted advisor by helping and the power of the cloud, Intuit their clients navigate the digital helps small businesses build a solid transformation of their business. foundation for financial success. By providing the world’s leading financial management software, QuickBooks, and a supporting By providing an easy-to-use, ecosystem of innovative online/cloud best practice guide, Intuit aims to products and services, Intuit makes it easy for Aussie small businesses to power small get paid faster, save time and gain deep business insights in real time. business Accountants and bookkeepers play prosperity an important role in the success in Australia of small businesses, by providing valuable financial management services, support and insights. With technology driving rapid change in their own and their clients’ industries, accountants and bookkeepers need to evolve to become a Firm of the Future by integrating three key trends into their practices: move to the cloud, embrace mobile and adopt social and digital. 5 Chapter 1 It’s a noisy world In the old days of the Internet, build the highest return on investment it and they will come was perhaps (ROI), and which ones are just a the most effective digital marketing waste of time. strategy. It was a different, simpler time when just a handful of websites The purpose of this e-book is to were fighting for attention. The guide you through this journey. You simple act of creating content and will learn the four key tactics – organic publishing it was enough to reach social media, email marketing, your target audience. search engine optimisation (SEO), and collaboration – that can help you How things have changed. drive organic traffic to your website for free. We’ll also look at some of In today’s overcrowded digital the most effective paid options, such space, where over one billion as Google AdWords, social media websites are trying desperately to advertising, and influencer marketing get their audience’s---- attention, simply to jumpstart your efforts and give publishing-- content won’t help you your web traffic a boost. stand out. More and more business owners are exploring the role content plays in their marketing efforts, experimenting with different tactics and perfecting their strategies Just remember, internet users suffer from as they go. Of course, there are also the so-called professionals who promote silly gimmicks and try to content overload convince you that digital marketing is easy. Well, it’s not. So, the question that begs an answer is: what can you do to stand out in this noisy world and drive traffic to They are bombarded by an your website? immeasurable amount of information every day, and they’re starting to get It’s not an easy journey – let me tell tired of it. If you want to be heard in you this from personal experience. It this overcrowded market, you don’t will require a lot of trial and error until need to scream the loudest; you you figure out what works for your just need to work smarter than your audience, which tactics bring competitors. 6 Chapter 2 How to earn and drive traffic for free Organically growing your website’s The content you create today can traffic is probably one of the drive traffic tomorrow, next month, hardest things you will do for your and even next year. business. It requires constant focus, commitment, and the tenacity to Don’t get the wrong idea: we’re work for months without seeing any not advocating against paid tactics. impressive results. However, making When it comes to growing your organic traffic the centre of your website and putting it in front of the strategy will prove to be the greatest right audience, both options have investment in the long run. their ups and downs. However, a lot of small business owners are “Organic” methods for attracting ignoring the benefits of organic traffic to your website simply refer traffic for the instant gratification to the ones that don’t require a paid advertising brings. direct financial investment. Instead of paying for attention with money, you are exchanging your time Organic Social Media and effort in the form of content Let’s begin by addressing the creation, distribution, and social elephant in the room. The average media community building, for the organic reach for businesses is attention of a core audience. declining at a fast pace. According to one research study, Facebook Think about it this way: online Pages with less than 500,000 likes advertising, such as Google have an organic reach of only 2%, AdWords and sponsored posts on and the number is expected to get Facebook will get you a boost in even lower in the following years. traffic. But, the moment you stop pouring money into the marketing So, understandably, a lot of people machine, your results will stop. are beginning to doubt the benefits that organic social media can bring to their business. Organic traffic, on the other hand, is like a gift that keeps on giving 7 ® cfuickbooks. But, consider this: if you don’t have Below is one example from Travel an organic social media strategy Insurance Direct where they have to partner your paid efforts, you taken the use of emojis to the next may be losing potential visitors level by incorporating a smiley face in the long run.
Load more

Recommended publications
  • Towards Understanding Modern Web Traffic”
    Towards Understanding Modern Web Traffic Sunghwan Ihm† Vivek S. Pai Department of Computer Science Department of Computer Science Princeton University Princeton University [email protected] [email protected] ABSTRACT popularity of social networking, file hosting, and video streaming As Web sites move from relatively static displays of simple pages sites [29]. These changes and growth of Web traffic are expected to rich media applications with heavy client-side interaction, the to continue, not only as the Web becomes a de facto front-end for nature of the resulting Web traffic changes as well. Understanding many emerging cloud-based services [47], but also as applications this change is necessary in order to improve response time, evalu- getmigratedtotheWeb[34]. ate caching effectiveness, and design intermediary systems, such as Understanding these changes is important for overall system de- firewalls, security analyzers, and reporting/management systems. sign. For example, analyzing end-user browsing behavior can lead Unfortunately, we have little understanding of the underlying na- to a Web traffic model, which in turn can be used to generate a syn- ture of today’s Web traffic. thetic workload for benchmarking or simulation. In addition, ana- In this paper, we analyze five years (2006-2010) of real Web traf- lyzing the redundancy and effectiveness of caching could shape the fic from a globally-distributed proxy system, which captures the design of Web servers, proxies, and browsers to improve response browsing behavior of over 70,000 daily users from 187 countries. times. In particular, since content-based caching approaches [28, Using this data set, we examine major changes in Web traffic char- 49, 50] are a promising alternative to traditional HTTP object-based acteristics that occurred during this period.
    [Show full text]
  • Search Engine Optimization (SEO)
    SEO 360: The Essentials of Search Engine Optimization By Chris Adams, Director of Online Marketing & Research INTRODUCTION Effective Search Engine Optimization is not a highly technical or complex task, if you get the basics right: Invest in relevant, quality content Follow best practices in optimizing the content Update your site frequently with relevant content Leverage social media and Search Engine Marketing (SEM) efforts Manage the entire process with analytics, refining and improving the process based on results We call it SEO 360⁰; whatever you call it, it is likely to be your lowest-cost, highest-quality site traffic. Strong organic web traffic comes from great, well-optimized content so search engines and travelers can easily find and understand it. This whitepaper focuses on the essential best practices. CONTENTS A. THE IMPORTANCE OF SEARCH ENGINE TRAFFIC B. THE ESSENTIAL SIX BUILDING BLOCKS OF SEO C. WHY SEO 360⁰? D. THE SIX BUILDING BLOCKS OF SEO EXPLAINED E. WHAT'S NEXT? F. THE ESSENTIAL SEO TOOL KIT Figure 1. Strong organic traffic (from search engine referrals) underpins the reach and audience of most travel and tourism websites milespartnership.com | Whitepaper ©2012 Miles Media Group, LLLP Measure & Market: An Online Analytics Framework 2 By Chris Adams, Director of Online Media A. The Importance of Search Engine Traffic Search Engine Optimization (SEO) is the process of making your website and its content highly visible to search engines, ranking well in relevant searches, and boosting organic traffic to your Figure 2. Search engine traffic dominates the way in which travelers find destination (and other tourism) web sites.
    [Show full text]
  • A Survey on Search Engine Optimization (SEO)
    Int'l Journal of Computing, Communications & Instrumentation Engg. (IJCCIE) Vol. 4, Issue 1 (2017) ISSN 2349-1469 EISSN 2349-1477 A Survey on Search Engine Optimization (SEO) Anis ISMAIL and Firas ABDALLAH Abstract— With the growth of Internet in the recent years, search engine such as Google, Bing and Yahoo are becoming more and more important. The role of the search engines is to index billions of web pages and display only the most relevant results for a given search query. When creating the website, many webmasters forget to take into consideration an essential factor, which is making the world aware of their website. Most of times, main focus is set on making the website as user-friendly as possible, stable, fast and secure. In this paper, we present may techniques that are sometimes useless. The aim of these techniques is to verify if the website does not have visitors or simply not found. Fig. 1.Different SEO Techniques [3] Most of the times, SEO is just simply a method of building Keywords—Internet, Google, Bing, Yahoo, search engines, the structure of the website in a way that it will allow search SEO. engines to understand what the website is all about. The majority of the web visitors are driven to websites by search I. INTRODUCTION engines such as Google, Bing and Yahoo. Despite the fact that Search engine is an application used to help find information social media such as Facebook, Twitter and even Youtube and on the internet. The search engine is usually accessed through a many others can still be the source of visitors to a website, page on a website that allows a user to search the content of search engines remains the primary method of locating and billions of websites on the web by entering a set of keywords into a search textbox [1].
    [Show full text]
  • Google Analytics User Guide
    Page | 1 What is Google Analytics? Google Analytics is a cloud-based analytics tool that measures and reports website traffic. It is the most widely used web analytics service on the Internet. Why should we all use it? Google Analytics helps you analyze visitor traffic and paint a complete picture of your audience and their needs. It gives actionable insights into how visitors find and use your site, and how to keep them coming back. In a nutshell, Google Analytics provides information about: • What kind of traffic does your website generate – number of sessions, users and new users • How your users interact with your website & how engaged they are – pages per session, average time spent on the website, bounce rate, how many people click on a specific link, watch a video, time spent on the webpage • What are the most and least interesting pages – landing and exit pages, most and least visited pages • Who visits your website – user`s geo location (i.e. city, state, country), the language they speak, the browser they are using, the screen resolution of their device • What users do once they are on your website – how long do users stay on the website, which page is causing users to leave most often, how many pages on average users view • When users visit your website – date & time of their visits, you can see how the user found you. • Whether visitors came to your website through a search engine (Google, Bing, Yahoo, etc.), social networks (Facebook, Twitter, etc.), a link from another website, or a direct type-in.
    [Show full text]
  • Web Analytics Tools and Benefits for Entrepreneurs
    Web analytics tools and benefits for entrepreneurs LAHTI UNIVERSITY OF APPLIED SCIENCES Degree programme in Business Information Technology Bachelor’s Thesis Autumn 2017 Cao Truong Hoang Phuong Nguyen Thi Huyen Trang Lahti University of Applied Sciences Degree programme in Business Information Technology Cao Truong, Hoang Phuong Nguyen Thi, Huyen Trang: Web analytics tools and benefits for entrepreneurs Bachelor’s Thesis in Business Information Technology, 79 pages Autumn 2017 ABSTRACT Online marketing nowadays is not an unfamiliar phenomenon anymore but entrepreneurs may not utilize it to bring out the best in their business. All business companies have their own website but most of them only use it as an advertisement tools or a news tools. However, web analytics tools are designed to change that and help entrepreneurs gathering useful data from their websites. The purpose of the thesis is to provide understanding about what web analytics tools are and they can use them to enhance their business strategy. The thesis will focus on deductive approach and make a conclusion through qualitative research. Google analytics tools and Woopra analytics tools will be used as a demonstration to how to use web analytics tools and how the analysis process can help making proper adjustment to the business. Keywords: Online marketing, data analysis, web analytics, web analytics tools, Google Analytics, Woopra TABLE OF CONTENTS 1 INTRODUCTION 1 1.2 Thesis structure 2 2 RESEARCH METHODS 4 2.1 Objectives 4 2.2 Research approach 4 2.3 Research methodology
    [Show full text]
  • How to Make YOUR Advertising Money on Baidu Truly Work for YOU ?
    2013 How to make YOUR advertising money on Baidu truly work for YOU ? Innovative Technology Solutions from Silicon Valley Bring the Best ROI to You GLOGOU INC. 2068 Walsh Ave, Suite C Santa Clara, CA 95050 Ph.: 508-309-2110 Fax: 978-568-1788 [email protected] English Interface to Baidu Ad Platform http://glogou.com/adbaidu/ Glogou Inc. 2068 Walsh Ave, #C, Santa Clara, CA, 95050 U.S.A. How to make YOUR advertising money on Baidu truly work for YOU ? Dear Potential Customers: You have considered using advertising programs on Baidu. We want to congratulate you! China has one of the world fastest growing economies and the world's 2nd largest market. And Baidu is the dominant search engine in China. By choosing to use advertising programs on Baidu, you have made a wise decision and open your business to the world's most dynamic market. Baidu’s advertising programs are very similar to Google’s Adwords and Adsense, based on Pay-Per- Click(PPC). (Baidu also has banner ads and a few other marketing tools.) By spending some advertising money on Baidu, you will be sure to get some web-traffic from China which is brought to you by Baidu. However, one frustration many foreign businesses have often experienced is that this web-traffic does not always convert to customers or to deals. Often, web visitors from China do not take any action on the customers’ websites and leave the websites quickly. Since Baidu’s ad programs are PPC, not Pay- Per-Action(PPA) or Pay-Per-Transaction(PPT), Baidu will not guarantee that this web-traffic will convert to your customers.
    [Show full text]
  • Google Analytics Education and Skills for the Professional Advertiser
    AN INDUSTRY GUIDE TO Google Analytics Education and Skills For The Professional Advertiser MODULE 5 American Advertising Federation The Unifying Voice of Advertising Google Analytics is a freemium service that records what is happening at a website. CONTENTS Tracking the actions of a website is the essence of Google MODULE 5 Google Analytics Analytics. Google Analytics delivers information on who is visiting a Learning Objectives .....................................................................................1 website, what visitors are doing on that website, and what Key Definitions .......................................................................................... 2-3 actions are carried out at the specific URL. Audience Tracking ................................................................................... 4-5 Information is the essence of informed decision-making. The The A,B,C Cycle .......................................................................................6-16 website traffic activity data of Google Analytics delivers a full Acquisition understanding of customer/visitor journeys. Behavior Focus Google Analytics instruction on four(4) Conversions basic tenets: Strategy: Attribution Model ............................................................17-18 Audience- The people who visit a website Case History ........................................................................................... 19-20 Review ..............................................................................................................
    [Show full text]
  • 101 Free Ways to Drive Traffic to Your Website
    101 FREE WAYS TO DRIVE TRAFFIC TO YOUR WEBSITE The Best Free Ways to Get People to Your Website A free guide by Introduction For many, the internet is the easiest way to communicate with others, efficiently complete tasks and discover new things. We know that you have a lot of great ideas and useful info for web users, so why let all that go to waste by not driving the optimum amount of traffic to your website? The percentage of internet users in the U.S. jumped from roughly 54% in 2003 to over 71% in 2011. That’s a huge opportunity for your website to not only attract traffic, but to also convert that traffic into revenue. Well, you may be saying, that’s all fine and dandy, but how do I drive traffic to my website anyway? Fear not, fellow webmaster. This ebook will help you navigate the autobahn that is online traffic flow. We’ll show you how to not only drive traffic to your website, but also how to maintain that traffic to keep the visitors coming. The best part is, it’s free. Professional advice about how to get more site visitors can be pricey. We know you’ve probably sunk a bit of money into your website already, so this one’s on us. We’ve compiled 101 ideas on how to drive more visitors to your website so that you don’t have to spend hours scouring the internet for snippets of tips here and there. Whether your website sells products, promotes your business or service, or even provides valuable information for searchers, this ebook will help you direct more traffic to your site.
    [Show full text]
  • SEO, Content Marketing, and Technology in EB-5
    SEO, Content Marketing, and Technology in EB-5 hese days, a high-quality, responsive of these changes. Search engine optimizers website is not just an additional way to spend countless hours studying analytics and drive web traffic but the bare minimum comparing search results to learn what SEO Tneeded to stay competitive. Today’s websites techniques work, what has stopped working, need to offer unique and compelling content, and what actions could actually penalize your delivered consistently in an easy-to-read site. format, and they need to stand out from the crowd of other sites doing the same thing. That BASIC SEO: is where Search Engine Optimization (SEO), Using keywords, adding alt-tags to images, combined with a user-friendly site experience, and including proper headers and footers are can help companies direct the right traffic to all basic optimization techniques. They are all RICHARD KRISTOF their sites, find the right audience for their CEO, Investor Services Company of America good things to do, but technical optimization content, and convert that audience into leads alone will not necessarily be enough to stay and investors. at the top of the search results. Your compet- What is SEO? The short answer: it is a way itors are also working on revising their sites, of building your site’s content to ensure that improving their keywords, and generating when your target audience searches for rele- new content—all things that affect rankings. vant topics on the leading search engines, your Staying on the front page requires staying site shows up in the top results.
    [Show full text]
  • Guide for Increasing Search Engine Optimization
    Guide for Increasing Search Engine Optimization July 2019 Guide for Increasing Search Engine Optimization The Consumer Education Website Guide series aims to help state and territory staff develop effective, accessible, family-friendly consumer education websites. This series is designed to support the efforts of states and territories as they enhance their consumer education websites to help families understand the full range of child care options and resources available to them. These guides share best practices and tips that state and territory staff can use to improve the user experience, make all information clear, and prepare for common accessibility barriers—such as limited English proficiency, limited literacy skills, and disability. They will help to ensure that all families have easy access to accurate, understandable information as child care consumers. Overview This guide introduces search engine optimization (SEO) to Child Care and Development Fund (CCDF) Administrators and other child care professionals who want to ensure that their state and territory consumer education websites effectively serve their communities. It presents tools and resources you can use to make sure search engines can easily locate content that is relevant to users’ needs; however, no one tool or resource is recommended or endorsed. Your state or territory can decide which options work best with its capacity and budget. The information presented here will help you understand and share the importance of SEO with information technology (IT) professionals and web or digital marketing vendors. It also provides information about best practices and technical approaches that content managers and developers can use to improve consumer education websites.
    [Show full text]
  • The Impact of Search Engine Optimization on Website and Business Performances of Small and Medium-Sized Enterprises
    Tomasi and Li Impact of SEO on Performance of SMEs THE IMPACT OF SEARCH ENGINE OPTIMIZATION ON WEBSITE AND BUSINESS PERFORMANCES OF SMALL AND MEDIUM-SIZED ENTERPRISES Stella Tomasi, Towson University, 8000 York Rd., Towson, MD, 21252, [email protected], 410-704-3031 Xiaolin Li, Towson University, 8000 York Rd., Towson, MD, 21252, [email protected], 410-704-3427 ABSTRACT Search engines have become an important channel for increasing SMEs’ global reach as well as competing with larger companies. Therefore, SMEs are enhancing their business visibility through search engine optimization (SEO). With effective SEO techniques, small companies can appear ahead of large, well-known companies on search results. In this study, we use multiple firms as cases to empirically illustrate how SEO initiatives by SMEs impact their’ website performances. The concern of this study has been to gain insight into the use of SEO by SMEs and the factors that enable SMEs to be successful in adopting SEO in business. Keywords: Brand Management, Websites, SEO, Case Studies INTRODUCTION Search engines play an critical role in online search as more than half of all visitors to websites tend to arrive there from a search engine (Introna and Nissenbaum 2000) and 91% of users report that they always or most of the time find the information they are seeking when they use search engines (Purcell et al., 2012). Therefore, optimizing the business website to improve its ranking in the search engine result page (SERP) is crucial for today’s businesses, particularly for SMEs which cannot afford other marketing channels to enhance their business visibility.
    [Show full text]
  • A Review of Methodologies for Analyzing Websites
    141 Chapter VIII A Review of Methodologies for Analyzing Websites Danielle Booth Pennsylvania State University, USA Bernard J. Jansen Pennsylvania State University, USA ABSTRACT This chapter is an overview of the process of Web analytics for Websites. It outlines how basic visitor information such as number of visitors and visit duration can be collected using log files and page tagging. This basic information is then combined to create meaningful key performance indicators that are tailored not only to the business goals of the company running the Website, but also to the goals and content of the Website. Finally, this chapter presents several analytic tools and explains how to choose the right tool for the needs of the Website. The ultimate goal of this chapter is to provide methods for increasing revenue and customer satisfaction through careful analysis of visitor interaction with a Website. INTRODUCTION several metrics against each other to define visi- tor trends. KPIs use these dynamic numbers to Web analytics is the measure of visitor behavior get an in-depth picture at visitor behavior on a on a Website. However, what kind of information site. This information allows businesses to align is available from Website visitors, and what can their Websites’ goals with their business goals be learned from studying such information? By for the purpose of identifying areas of improve- collecting various Web analytics metrics, such ment, promoting popular parts of the site, testing as number of visits and visitors and visit dura- new site functionality, and ultimately increasing tion, one can develop key performance indicators revenue.
    [Show full text]