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r e Making A Perfect Cup of Coffee These instructions are for all Zabar’s Coffees: Light, Medium and Dark Roasts.

2245 Broadway* New York, New York 10024 Grind: Should be fine enough to allow water to pass through coffee grounds IN NY (212) 496.1234 Outside of NY (800) 697.6301 at an even pace without overflow. www.zabars.com Measure: Start with two level tablespoons for every 6-oz cup; We at Zabar’s take coffee seriously. We consider a cup of adjust to taste if necessary. Note: The Zabar's Coffee Scoop has been coffee to be as unique and flavorful as a glass of fine wine. calibrated to perfectly measure two tablespoons of coffee.

Saul Zabar has been selecting, purchasing and roasting coffee for over 40 years. His Water: It should taste sweet, without excessive minerals or salt. If necessary signature is to carefully roast every batch of beans so you may enjoy the nuances of use spring water. each blend. We invite you to watch Spilling , a short film about coffee the Be roasting and tasting, at our website, www.zabars.com.ans Temperature: 190° Fahrenheit.

Saul’s involvement with Zabar’s coffee starts well before it gets to his roaster. Whereas most coffee retailers buy their beans without ever having seen or tasted them, Saul Storing insists upon receiving a sample of each batch. Coffee tastes best when it’s fresh. The beans arrive green (unroasted), and upon We package our coffee in bags designed specifically for optimal storage of ground arrival, Saul and his daughter Ann set about and whole coffee beans, so you need no other container. Squeeze out as much air as sampling them. First Saul roasts the beans in a possible and keep the bag tightly closed. small sample roaster he keeps in his office. When the roasting is complete, the coffee is ground and When freezing coffee, store it in the special coffee bag in which it arrived; failing measured into glass cups. Fresh, hot water is that, store the beans in the smallest air-tight container possible to minimize the poured into the glasses, and they are arranged on beans’ exposure to air. a revolving Cupping Table, also in Saul’s office. When making coffee from freezer-stored beans, make sure to remove the beans you Saul and Ann first check the coffee’s aroma. Then comes the need and quickly return the bag to the freezer – the key is to minimize exposure to actual tasting, from one cup to the next, and then the next, and moisture condensation. the next, until each sample has been tasted. They evaluate each cup of coffee on six points: aroma, acidity, flavor, body, finish and balance.

Once a coffee passes Saul and Ann’s inspection, Saul is ready to order a shipment of the green, unroasted beans. Each variety of coffee comes in lots of 125 to 250 bags, each weighing about 152 pounds. The beans are roasted as needed, guaranteeing the freshness of each cup. Zabar’s roasts between 8,000 and 10,000 pounds of coffee each week. Saul will check the coffee again, batch by batch, when it comes back from our roasting plant before it can be sold. For 40 years Saul Zabar has been tasting every batch of coffee to insure that your coffee will meet his exacting standards. 2 Fre on Co 3 e Gro ffee Or und S ders of Shipp Four P ing ounds o or More Coffee Descriptions Kenya AA Light The highest grade of Kenya is AA. Markedly winey, full complex flavor with good er Roas temperatures,ted and Ble make a good all-purpose cup of coffee. acidity. Kenya AA has a wonderful fragrance and lingering finish. #1110018 nds - These beans are roasted at lower Zabar's Special Blend Gourmet Decaf We think it's special, and considering we sell hundreds of Decaf doesn't have to mean blah, at least not when Zabar's has anything to do with pounds of it every day, we aren't alone! A complex cup of it! This medium-roast blend makes a delightfully rich cup of coffee. It's no wonder coffee that is classically complete, possessing everything great coffee should have: we get rave reviews on this one. Enjoy it any time of the day. #111000V brightness, full body and great aroma. This is the coffee we serve in our Café - come in and taste it. #1110001 Swiss Water-PProcessed Decaf Slightly lighter in body than our Gourmet Decaf, but still delicious and very smooth. Colombian Blend The "water-processing" method of bean decaffeination retains a great deal of the Rich, lightly roasted with smooth flavor. A mild, well balanced cup of complex tastes you love in coffee - lose the caffeine, keep the flavor. #111001Z coffee.#111000I Medium Roast Rainforest Alliance Colombian Is just that: the B lehappynds medium! More robust than Light Roast, but not as intense as Full-bodied, with a velvety sweet finish that combines great coffee with conscience. even the lightest Dark Roast. Medium roasts are European coffee-house brews. 100% Rainforest Alliance certified. The Rainforest Alliance works to ensure sustainable livelihoods by transforming land-use practice. Great coffee - great cause. Continental Roast #11100FK Roasted at a slightly higher temperature, the beans are a little darker, and it's more full-bodied than the light roasts. Fragrant and rich in flavor with mild acidity. Mocha Style Delicious! #111000J This well-balanced cup of coffee is a good way to start the day - or enjoy the afternoon or evening. Light-bodied, soft and spicy, aromatic. #111001E Royale Blend This is the blend Zabar’s office staff enjoys every day. The perfect combination of Jamaican Blue Mountain Style Vienna & Continental Blend. Low acidity with a powerful aroma. A sturdy cup of This light roast is a carefully combined blend of several batches of the highest grade coffee with a nutty richness. #11100FL coffees available, giving you the prized taste of Jamaican Blue, but for a fraction of the cost. Exquisite flavor, excellent body and bold aroma. Yes, Zabar's does it again! Dark er Blen #1110017 These beansds are roasted the longest, making them dark, shiny and beautiful; the gloss is the beans’ oil rising to the surface. Dark roast coffees are fragrant and full- Kona Style bodied, and are used to make espresso and cappuccino drinks. They make perfect This is a light-bodied, smooth, mild brew. A carefully chosen blend of several batches iced coffee because the robust flavor won’t disappear when diluted with ice. of the highest grade coffees available. Medium body with mild acidity, and a hint of sweetness. #111001B Vienna Roast (Northern Italian Style) This is the lightest of our dark roasts, but don't mistake it for a mild coffee - it's Ethiopian Yirgacheffe intense and fragrant. Not only does it brew up a delightful pot of coffee, it also Zabar's newest arrival. Grown at an altitude of over 7000 feet. Winey and exotic with makes a fine, light foundation for espresso, and cappuccino. Medium acidity, great a unique spicy character. An intoxicating floral bouquet and rich body that speaks to aroma and perfect balance. This is the coffee we use for espresso and cappuccino in the hills in which it is grown. #111000R our Café - perfect! #111001Y 5 4 To Order Call: (800) 697-66301 or (212) 496-11234 Fre on Co e Gro ffee Or und S ders of Shipp Four P ing ounds o or More

D French Italian. French our Vienna and of version decaf A D ore ea #11100B2 #11100B3 French-Italian Decaf Gourmet Blend #111004M Zabar’s at your door UNROASTED. will arrive coffee Green for and cappuccino. your espresso Roast Choose Dark milk. enough to withstand the addition of - sturdy crema rich cup with thick aromatic full-bodied, an intense, Produces roast. darkest is our deepest, This and not burned. to perfection, roasted they are eye - only can ensure a careful beans this dark thing roasting It's a tricky popular blend for espresso and cappuccino.popular blend for espresso body and is our most and has a bit more is a little darker Our French-Italian C G D # V F D ea Irish Crème Decaf Vanilla Nut Decaf Hazelnut Decaf Chocolate Hazelnut Irish Crème Vanilla Nut Hazelnut and Fudge Cappuccino

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n n c t y o o a a n s f a t l n n f t a e f e l share the best of New York. New the best of share the miles and across no better way to reach There's detailing your gift's duration. and a letter greeting your personal coffee, the perfect cup of on brewing brochure a Scoop, Coffee a Zabar’s mugs, two Zabar’s month's gift will include first The with a tempting treat. matched coffee ground fresh fragrant, rich, Zabar's pound of a month they'll receive Each they remember. satisfy their longings for the flavors month and help friends and family every to far-flung Zabar's Send a little bit of ofe&Treats Gift of the Month Coffee & s h o 3 Months #C11002D 6 #C11002S p Z C R M A I Y R a J i n o a u o R C C H L O o K C S J a o n b d h h o o g r u u y e a u p n c o n k

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e 7 l n t s e r i & e n e & e d t A. For baskets and boxes, Zabar’s reserves the right to substitute similar items based on availability.

A. ZABAR'S BABKA & RUGELACH CRATE No one makes babka and rugelach like we do. Made from an original recipe brought from Europe generations ago. Rich, moist and fragrant. A generous amount of Zabar's chocolate babka and cinna- mon rugelach in our signature cherry crate, along with a Zabar;s chocolate bar, a pound of Zabar's Blend ground coffee, a coffee scoop and a brochure on brewing the perfect cup C. of coffee. For personal indulging or sweet sharing. #C110038 Price includes ground shipping. shop on-lline: www.zabars.com

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B. A TOUCH OF ZABAR'S C. ZABAR’S COFFEE & RUGELACH VINTAGE BOX / KOSHER Big enough to satisfy and demure enough to be in good taste, here are four of Zabar's Signatures, Our limited edition vintage photo box tells the story of Zabar’s and its 75 year history. It will arrive packed in a fifth - a canvas shopping bag. Inside are Zabar's cinnamon rugelach, Zabar's black and packed with Zabar’s Blend coffee (all-purpose grind), our delicious cinnamon rugelach and a white cookies, a pound of Zabar's Blend ground coffee, our signature coffee mug, a coffee scoop coffee scoop to insure a perfect cup of coffee every time. We also include a brochure on Zabar’s and a brochure on brewing the perfect cup of coffee. #C1100CP Price includes ground shipping. Coffees and brewing guidelines. #C1100BD Price includes ground shipping. 9 8 A. Zabar’s Coffee Taster A. Zabar’s New York C. Are you new to Zabar’s Coffee and Complete Coffee Tote not sure which roast is right for Choose from Light Roasts, Dark Roasts you? Order our Zabar’s Coffee or Decaf Roasts. Each tote comes Taster. You can choose any one of filled with three pounds of Zabar’s our coffees and we’ll send you coffee, a coffee brewer, a milk frother, one pound, with a Zabar’s Coffee two Zabar’s mugs, a Zabar’s coffee Scoop and our booklet on brewing scoop, a bag of Cinnamon rugleach the perfect cup of coffee. and a brochure on brewing the perfect #C1100DZ Price includes cup of coffee all packed in our ground shipping. signature canvas tote bag.

Price includes ground shipping. Choose from Light Roasts, Dark Roasts LIGHT ROASTS or Decaf Roasts. Includes one pound of each: Zabar’s Special Blend, Rainforest Alliance Colombian and Kenya AA, a Bodum Coffee Press and milk frother, two Zabar’s mugs, a Zabar’s coffee scoop and cinnamon rugelach. #C1100HX

B. DECAF ROASTS Includes one pound of each: Gourmet Decaf, Water Process Decaf, and Decaf Espresso, a Bodum Coffee Press, milk frother, two Zabar’s mugs, a Zabar’s coffee scoop and cinnamon rugelach. #C1100HZ

DARK ROASTS Includes one pound of each: French-Italian, Vienna Roast, and Royale Blend, a Bialetti Stovetop Espresso Maker, milk frother, two Zabar’s mugs, a Zabar’s coffee scoop and cinnamon rugelach. #C1100HY

D. D. Zabar’s #4 Coffee Filters The best coffee deserves the best coffee filter. Box of 100. #B110OEB

B. NEW YORK BREWS COFFEE BOX Everything you need to brew the coffee New Yorkers love to drink. A pound of Zabar’s Blend (all purpose grind), a pound of French-Italian (all purpose grind), two Zabar’s coffee mugs, a chocolate apple, Zabar’s cinnamon rugelach, a Zabar’s coffee scoop and a booklet on brewing the perfect cup of coffee - all packed in our signature gift box. #11100FM Price includes ground shipping. To Order Call: (800) 697-66301 or (212) 496-11234 11 10 Fre on Co e Gro ffee Or und S ders of Shipp Four P ing ounds o or More Think outside the bag...... Create your own unique coffee blend. Zabar’s has a broad variety of coffee blends, and we invite you to mix-and-match to create your own unique cup of coffee. We have a house blend - Zabar’s Special Blend - and so should you. Buy 1/2 Lbs and blend before you brew. Some suggestions: Half Zabar’s Blend and half French-Italian. Combine Gourmet Decaf with Decaf Espresso Make your own Royale Blend: 3 parts Continental to 1 part Vienna. What’s your unique blend? We invite you to share it with us! # 111000K Custom Blended Mixed Coffee

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A. ZABAR’S ALL-NNATURAL COFFEE CAKE This coffee cake is so rich and delicious it makes cheating on your diet worthwhile. Made with the best ingredients, like butter, sour cream, cinnamon and walnuts. So good! 1.5 Lbs in our Zabar’s signature tin. #91100CN

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B. ZABAR’S CHOCOLATE ESPRESSO TRUFFLE CAKE Just imagine combining the sensuality of David Glass’s Dark Chocolate Truffle Cake with the richness of a cup of hot, steamy Zabar's Espresso Coffee. No need to imagine - Zabar’s has the real thing! This Limited Edition cake is available only through zabars.com. 6”. #620600C

2245 Broadway New York, New York 10024 IN NY (212) 496-11234 Outside of NY (800) 697.6301 ©2008 Zabar’s & Co.,Inc., Owner of the registered trademark. All items are subject to availability. Prices are subject to change without notice. www.zabars.com We are not responsible for typographical errors. 12