= Options for Brighton Hippodrome FINAL REPORT NOVEMBER 2015 PREPARED FOR THE THEATRES TRUST AND STAKEHOLDERS COLLIERS INTERNATIONAL Company registered in England and Wales no. 7996509 Registered office: 50 George Street London W1U 7GA Tel: +44 20 7935 4499 www.colliers.com/uk
[email protected] CITY 2 of 128 TABLE OF CONTENTS 1 Introduction 5 2 Executive Summary 7 3 Situation Analysis 12 3.1 Physical Considerations 12 3.2 Market Considerations 22 3.3 Delivery Considerations 32 4 Options for Auditorium 39 4.1 Auditorium Option 1: Commercial Theatre 39 4.2 Auditorium Option 2: Flat Floor Multi-Purpose Events Venue 40 4.3 Auditorium Options 3: Non Events Use 44 5 Options for the Site 51 5.1 Site Option 1: Fly Tower Retained 51 5.2 Site Option 2: Fly Tower Not Retained 53 6 Theatre of Varieties 55 6.1 Introduction 55 6.2 Strategy 55 6.3 Concept 56 6.4 Variation A: Medium term Scheme 62 6.5 Variation B: Permanent Scheme 63 6.6 Delivery 65 6.7 Funding 65 6.8 Financial Plan 66 7 Conclusions 74 7.1 Commercial Presenting Theatre 74 7.2 Theatre of Varieties 76 7.3 Other Entertainment Uses 77 7.4 Non-Entertainment / Semi-Entertainment Uses 77 7.5 Strategy 77 APPENDICES 1 List Description 80 2 Market Analysis 81 2.1 Catchment Profile 81 2.2 Ethnic Profile 87 2.3 Tourism 87 3 Theatre 94 3.1 Market Overview 94 3 of 128 3.2 Lyric Theatres 95 3.2 Financial 111 4 Other Uses 113 4.1 Conferences & Exhibitions 113 4.2 Restaurant 116 4.3 Cinema 116 4.4 Residential 120 4.5 Hotels 122 5 Consultees 125 5.1 One to One Discussions 125 5.2 Stakeholder Group Workshops 125 5.3 Our Brighton Hippodrome Seminars 126 4 of 128 1 INTRODUCTION The Destination Consulting team of Colliers International has been appointed by The Theatres Trust to explore options for the Brighton Hippodrome.