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Agnieška Juzefovič 125 the Visual Turn in Academic Research and University Study Programs in Lithuania CULTURA CULTURA INTERNATIONAL JOURNAL OF PHILOSOPHY OF CULTURE CULTURA AND AXIOLOGY Founded in 2004, Cultura. International Journal of Philosophy of 2016 Culture and Axiology is a semiannual peer-reviewed journal devo- 1 2016 Vol XIII No 1 ted to philosophy of culture and the study of value. It aims to pro- mote the exploration of different values and cultural phenomena in regional and international contexts. The editorial board encourages the submission of manuscripts based on original research that are judged to make a novel and important contribution to understan- ding the values and cultural phenomena in the contempo rary world. CULTURE AND AXIOLOGY CULTURE INTERNATIONAL JOURNAL OF PHILOSOPHY INTERNATIONAL ISBN 978-3-631-67935-7 www.peterlang.com CULTURA 2016_267935_VOL_13_No1_GR_A5Br.indd 1 13.06.16 KW 24 17:43 CULTURA CULTURA INTERNATIONAL JOURNAL OF PHILOSOPHY OF CULTURE CULTURA AND AXIOLOGY Founded in 2004, Cultura. International Journal of Philosophy of 2016 Culture and Axiology is a semiannual peer-reviewed journal devo- 1 2016 Vol XIII No 1 ted to philosophy of culture and the study of value. It aims to pro- mote the exploration of different values and cultural phenomena in regional and international contexts. The editorial board encourages the submission of manuscripts based on original research that are judged to make a novel and important contribution to understan- ding the values and cultural phenomena in the contempo rary world. CULTURE AND AXIOLOGY CULTURE INTERNATIONAL JOURNAL OF PHILOSOPHY INTERNATIONAL www.peterlang.com CULTURA 2016_267935_VOL_13_No1_GR_A5Br.indd 1 13.06.16 KW 24 17:43 CULTURA INTERNATIONAL JOURNAL OF PHILOSOPHY OF CULTURE AND AXIOLOGY Cultura. International Journal of Philosophy of Culture and Axiology E-ISSN (Online): 2065-5002 ISSN (Print): 1584-1057 Advisory Board Prof. Dr. David Altman, Instituto de Ciencia Política, Universidad Catolica de Chile, Chile Prof. Emeritus Dr. Horst Baier, University of Konstanz, Germany Prof. Dr. David Cornberg, University Ming Chuan, Taiwan Prof. Dr. Paul Cruysberghs, Katholieke Universiteit Leuven, Belgium Prof. Dr. Nic Gianan, University of the Philippines Los Baños, Philippines Prof. Dr. Marco Ivaldo, Department of Philosophy “A. Aliotta”, University of Naples “Federico II”, Italy Prof. Dr. Michael Jennings, Princeton University, USA Prof. Dr. Maximiliano E. Korstanje, University of Palermo, Argentina Prof. Dr. Richard L. Lanigan, Southern Illinois University, USA Prof. Dr. Christian Lazzeri, Université Paris Ouest Nanterre La Défense, France Prof. Dr. Massimo Leone, University of Torino, Italy Prof. Dr. Asunción López-Varela Azcárate, Complutense University, Madrid, Spain Prof. Dr. Christian Möckel, Humboldt University of Berlin, Germany Prof. Dr. Devendra Nath Tiwari, Banaras Hindu University, Varanasi, India Prof. Dr. José María Paz Gago, University of Coruña, Spain Prof. Dr. Mario Perniola, University of Rome “Tor Vergata”, Italy Prof. Dr. Traian D. Stănciulescu, Alexandru Ioan Cuza University Iassy, Romania Prof. Dr. Steven Tötösy de Zepetnek, Purdue University & Ghent University Editorial Board Editor-in-Chief: Co-Editors: Prof. dr. Nicolae Râmbu Prof. dr. Aldo Marroni Faculty of Philosophy and Social- Dipartimento di Lettere, Arti e Scienze Sociali Political Sciences Università degli Studi G. d’Annunzio Alexandru Ioan Cuza University Via dei Vestini, 31, 66100 Chieti Scalo, Italy B-dul Carol I, nr. 11, 700506 Iasi, Romania [email protected] [email protected] PD Dr. Till Kinzel Englisches Seminar Technische Universität Braunschweig, Bienroder Weg 80, 38106 Braunschweig, Germany [email protected] Editorial Assistant: Dr. Marius Sidoriuc Designer: Aritia Poenaru Cultura International Journal of Philosophy of Culture and Axiology Vol. 13, No. 1 (2016) Editor-in-Chief Nicolae Râmbu Bibliographic Information published by the Deutsche Nationalbibliothek The Deutsche Nationalbibliothek lists this publication in the Deutsche Nationalbibliografie; detailed bibliographic data is available in the internet at http://dnb.d-nb.de. Cover Image: © Aritia Poenaru ISSN 2065-5002 ISBN 978-3-631-67935-7 (Print) E-ISBN 978-3-653-07223-5 (E-Book) DOI 10.3726/978-3-653-07223-5 © Peter Lang GmbH Internationaler Verlag der Wissenschaften Frankfurt am Main 2016 All rights reserved. Peter Lang Edition is an Imprint of Peter Lang GmbH. Peter Lang – Frankfurt am Main · Bern · Bruxelles · New York · Oxford · Warszawa · Wien All parts of this publication are protected by copyright. Any utilisation outside the strict limits of the copyright law, without the permission of the publisher, is forbidden and liable to prosecution. This applies in particular to reproductions, translations, microfilming, and storage and processing in electronic retrieval systems. This publication has been peer reviewed. www.peterlang.com CONTENTS Ove Skarpenes, Rune Sakslind & Roger Hestholm 7 National Repertoires of Moral Values Vuk Uskoković 29 Punk Philosophy as a Path to the Summits of Ethos Devendra Nath Tiwari 49 Spiritual Ecology and Environmental Ethics Mădălin Onu 69 The Barbarian as Agent of History Dale Jacquette 89 Marx and Industrial Age Aesthetics of Alienation Jinghua Guo 107 Marginocentric Hong Kong: Archaeology of Dung Kai-cheung’s Atlas Agnieška Juzefovič 125 The Visual Turn in Academic Research and University Study Programs in Lithuania Mahdi Dahmardeh, Abbas Parsazadeh & SamanRezaie 137 Culture Matters: the Question of Metaphor and Taarof in Translation Janina Sombetzki 161 How “Post” Do We Want to Be – Really? The Boon and Bane of Enlightenment Humanism 10.3726/267935_125 Cultura. International Journal of Philosophy of Culture and Axiology 13(1)/2016:125–136 The Visual Turn in Academic Research and University Study Programs in Lithuania Agnieška Juzefovič Faculty of Creative Industries, Vilnius Gediminas Technical University [email protected] Abstract. Visual turn and replacement of linear sequential communication with visual analogues cause growing variety of scopic regimes and interest in the topic of visuality. This interest is particularly apparent in Lithuanian academic magazines Santalka (Coactivity) and Creativity Studies (former Limes), which are devoted to the topics of philosophy, creative industries and communication within the creative society. The role of images in mass medias, creative industries, advertisement, urban planning, social mapping, various scopic regimes are often analyzed in Lithuanian academic discourse. Traditional university disciplines (art history and theory, culture studies and philosophy) are replaced by new, unconventional study programs, such as Creative Industries, Entertainment Industries, New Media Art, Visual Communication etc. Students are learning how to generate images and to understand how they function in mass media, advertising, public relations, public show organization, creative project coordination and other creative industries. Keywords: Visual turn, visualization, visual studies, image, creative industries, creative education INTRODUCTION Contemporary world is highly saturated with various images. Visuality occupies predominant part of the surrounding reality, the image as well becomes one of the major objects of academic researches in the fields of culture studies, communication, sociology and many other disciplines. Why does the image gain more and more popularity in the fields of humanities and social sciences? Do really is contemporary society prepared for such invasion of various images? Could the images offer relevant answers and provide the sense of meaningfulness we are looking for? How could we deal with the nature of contemporary dominant scopic regime in our society? How (if at all) could we establish the typology of various scopic regimes? How does the predomination of the image changes the prevalent topics of academic researches and entire study programs? While using analytic and comparative methods, the author is searching for the answers for such and related questions. 125 Agnieška Juzefovič / The Visual Turn in Academic Research Present analysis of the topics of visualization, image and visual studies is based on the works of such prominent researchers of visuality as William Mitchell, Martin Jay and Willem Flusser as well as Lithuanian authors, who are involved in the field of visual studies. The first part of the present paper is focused toward the topic of picture, main assumptions, conditions and consequences of the advent of visuality and visual studies. The topic of visuality is perceived as closely related with the topics of creative studies and creative industries. The second part deals with recent Lithuanian academic discourse on visual studies, visual communication and visualization of creative industries. The author suspends ambitions to cover entire vast field of visual studies, which takes place in Lithuanian academic discourse and focuses attention mainly on the paper published in two periodicals – Creativity Studies and Santalka. Such limitation is predisposed by two reasons – 1) the mentioned magazines are purposefully oriented toward the topic of visual studies; 2) the topic of visual studies there often is analyzed through the prism of creative industries, which makes them more relevant in the context of present publication. In the third part, there is provided a brief review of the most popular undergraduate and graduate study programs, which are focused on visual communication, creative industries and industries of entertainment, visual culture and other, where visuality
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