Wargaming.Net: Inside the War Room

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Wargaming.net: Inside the War Room ABOUT WARGAMING.NET 1998 Award-winning free-to-play Started in a garage in massively multiplayer Minsk, Belarus online gaming company. 16 Offices around the world Developer of World of Tanks, 4,000 World of Warplanes, and Employees World of Warships. worldwide CHALLENGE Seamlessly manage massive volumes of game information and then make sense of it. 150 Billion 110 Million 40 Terabytes Events each day from Players Game-related World of Tanks that must of World information to be analyzed be stored and analyzed of Tanks for optimal game play 15 on 15 7 to 10 Gamers who are Minutes it can take paired in matches to reach various objectives based on their tank tier or dominate the battle Solution Deployed Oracle Implemented Big Data Appliance a Hadoop to capture, store, solution to gain organize, and analyze information huge data feeds more quickly CHALLENGE Better understand how tailoring messaging to a specific marketplace can improve revenue. Solution Used Oracle Advanced Analytics 62% Revenue increase to understand and in one region by segment the players increasing the accurately in order precision of to develop specific messaging for messaging that region CHALLENGE Develop faster and more-accurate solution to predict levels of new-player engagement. Solution Converted the Ran predictive calculations into analytics on R using Oracle R Hadoop using Advanced Analytics Oracle R Advanced for Hadoop Analytics for Hadoop Before After Hours it took to run Minutes it took to just one predictive successfully run model related to an ensemble of four player activity player activity predictive models CHALLENGE Some players were having trouble completing an Xbox tutorial for a new game version. 5 Components of the Xbox tutorial Chance that a player who completed all five 75% components would become a long-term, paying customer Chance that a player who completed only two 33% components would become a long-term, paying customer Weeks the design team had spent 6 trying to identify the problem Solution Used heat-map Two to three capabilities to Hours it took to identify where users fix glitches once were having trouble the problem was finishing the tutorial identified DRIVE INNOVATION AND BUSINESS TRANSFORMATION WITH THE POWER OF ORACLE “I can say fairly confidently that Wargaming now has the leading-edge solution in terms of data warehousing, data engineering, and analytics solutions over any other gaming company in the world.” Craig Fryar, Head of Wargaming Business Intelligence Learn more at oracle.com Join our communities Sources: Oracle, Wargaming Copyright © 2015, Oracle and/or its affiliates. All rights reserved. Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners. BRW100458204 150915.

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How World of Warships Doubled Referrals with Amazon Moments
How World of Warships doubled referrals with Amazon Moments 100% 38% 20% 42% increase in increase in average increase in conversions decrease in cost referrals revenue per user to payers per action CHALLENGES World of Warships is a free-to-play naval warfare-themed multiplayer online game produced and published by Wargaming. World of Warships had an existing referral program targeted at both acquiring new players and winning back lapsed players (over 90 days inactive) but wanted to improve the participation numbers and make it more valuable for players to refer their friends. In addition, they were looking to explore the potential of a rewards powered referral program as a more cost eﬀective user acquisition channel. World of Warships had previously tested a small pilot campaign to enable rewards for referrals but needed a more streamlined solution for providing rewards across multiple countries. Amazon Moments allowed World of Warships to easily deliver valuable, real-world rewards to players to drive acquisition and winback and lower acquisition costs. SOLUTION To increase player referrals and drive stickiness for new and returning users, World of Warships launched a Moments-powered campaign that provided Amazon credits to players who referred a friend (a recruit). Recruits were invited to join or return to the game via personal referral links sent by World of Warships players. To qualify for the referral reward, new recruits needed to play a battle on a non-premium tier 6 ship, and returned players needed to win 25 battles. To participate in the referral program, players needed to have at least 15 battles played on their account.
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